Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? Identify your blog post goals.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Scoop.it

APRIL 21, 2022

To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. Not all blogs or blog topics have the potential to become popular.

PPC 94

PPC Traffic SEO Keywords 94

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Go Beyond SEO

OCTOBER 26, 2022

While there are some uber-talented folks who can effectively do both, it’s far less common. You can create content that is tech-speak heavy and make search engines happy, but lose the humans. You can also make the content delightful for humans, but useless to search engines. Let me read this blog real quick.

SEO 78

SEO Tips Keywords Education 78

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. After a demo, usually people are at least a bit less skeptical. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Useful for optimizing content for search. Preparing Your Blogging Platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. More specifically, they can form the foundation of a cluster content strategy that keeps readers on your site, addresses their concerns and queries, and boosts your SEO. What exactly is a blog intended to be used for?

FAQ 98

FAQ Content Education Trust Marketing 98

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Google’s Panda 4.1

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

Curation 98

Curation Content Blogger High Quality Lead 98

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. Continue Reading. Continue Reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. And if you are looking for the best ways to increase traffic to your blog, you need to be both an artist and a scientist. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content?

Traffic 96

Traffic Tips Psychographics FAQ 96

Anyword

JULY 5, 2021

Marketing texts today tend to be less formal while writing in the second person is common, and of course, the usage of certain phrases is constantly changing. . Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?) Copyblogger.

Copywriting 105

Copywriting Marketing AI Best Practices Blogger 105

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. Freelance blog writer rates vary widely.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. Freelance blog writer rates vary widely.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You don’t want to rehash old content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. If they’re not good enough, every part of your marketing strategy will suffer. Let’s get into it! Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? Misaligned keyword strategy. Low-quality content. Improved brand awareness is great.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. According to the the study, only 55% of B2B marketers are creating blog content. The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Trade Press Services Newsletter

APRIL 4, 2024

Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. Next, consider repurposing your podcast content in your marketing and thought leadership efforts. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. It is a fine orchestration of people creating content (playing together to make music) and people reading content (enjoying the music from the audience). And, many of them want to be blog contributors.

Planning 111

Planning Stats Creativity Paid Search Agency 111

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Lucky us… he agreed. A digital business card.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Valasys

APRIL 29, 2021

Basic answer: with their powerful content or blog entries in less complex terms. Nonetheless, perusing great, powerful content doesn’t mean your leads will make a move by themselves. Know that, they’re totally dependent on giving superior quality, supportive content. Make supportive content.

Lead Generation 52

Lead Generation Generation Leads Lead 52