Smashmouth Marketing

JUNE 5, 2009

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 14, 2010

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. I typically only share helpful information or provide links to my blog posts at BuzzStream.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

MAY 13, 2010

Having read their Sales Tips Blog for quite some time, it was very informative to listen to co-founder, Steve Richard present his tips on how to become a power cold calling machine. Hiring and creating good talent was a comon theme during the event, and Henry's take on it ensures steady and talented inside sales professionals.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.).

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” That, by the way is the nugget of this whole piece.)

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JANUARY 6, 2009

I guess that's the only thing we can hope for with a blog post. If they can draw the same conclusions I did with the same information, then maybe I accomplished something. Our next generation WILL figure it out if we keep taking the lead. Someone, somewhere might read it, benefit by it, and possibly remember it.

Generation 100

Generation Email Marketing Leads Lead 100

Smashmouth Marketing

JANUARY 26, 2009

I guess that's the only thing we can hope for with a blog post. If they can draw the same conclusions I did with the same information, then maybe I accomplished something. Our next generation WILL figure it out if we keep taking the lead. Someone somewhere might read it, benefit by it, and possibly remember it.

Generation 100

Generation Tagging Email Marketing Leads 100

Smashmouth Marketing

NOVEMBER 2, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. As much as that job, blog and your friends keep you ticking all day. The article links to all sorts of online resources. Give some priority to yourself.

Tagging 100

Tagging Resources Organization Examples 100

Smashmouth Marketing

NOVEMBER 1, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. As much as that job, blog, and your friends keep you ticking all day. The article links to all sorts of online resources. Give some priority to yourself.

Resources 100

Resources Organization Examples Personalization 100

Smashmouth Marketing

NOVEMBER 22, 2005

A family member asked me last week, "Who do you write the blog for?" I wonder if the people I read know who reads their blogs? Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis.

Opinions 100

Opinions Internet Marketing Tagging Google 100

Smashmouth Marketing

OCTOBER 21, 2009

whoever gets to your blog is there accidentally so make it clear what you do on. Provide information that is worth retweeting. #mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: David, what is the hot topic of the upcoming conference? Each day there are 1.9

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: David, what is the hot topic of the upcoming conference? Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. Tags: blogs socialmedia marketing twitter drivel. Join twitter.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

JUNE 23, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. So the results of my informal survey were confirming our gut. Now, how aggressively do I go after them?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 22, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. So the results of my informal survey were confirming our gut. Now, how aggressively do I go after them?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

is really just using communications, information, and technology to enhance long term sales best practices. The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. Mike: Many of us have been saying this for a while. Sounds like it will be a great session.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

is really just using communications, information and technology to enhance long term sales best practices. The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. Mike: Many of us have been saying this for a while. Sounds like it will be a great session.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. And, for those of you that aren't on twitter yet, where have you been? Join twitter.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MARCH 19, 2009

But how should we incorporate this information into the management of a demand gen program? Blog article Part 3? This measure makes for a nice KPI to add to your reports. Obvious and logical. It's good to know our value of a lead at all stages in the funnel. Do prospects react differently to different messages or techniques?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

But how should we incorporate this information into the management of a demand gen program? Blog article Part 3? This measure makes for a nice KPI to add to your reports. Obvious and logical. It's good to know our value of a lead at all stages in the funnel. Do prospects react differently to different messages or techniques?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. Green Leads will curate a targeted list to promote your marketing content to drive the prospect to a landing page where they can fill out their contact information, check the opt-in box and download your content.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130