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Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

Ecommerce marketing success is not a mystery. Ecommerce merchants have the tools they need at their fingertips. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing.

eCommerce 101
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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the key benchmarks for ecommerce email and SMS marketing success? SMS is increasing popular with ecommerce marketers.

SMS 297
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292
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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270
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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.