Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. For the self-service solution, there is no minimum cost, but rather a cost per impression.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

JANUARY 31, 2023

Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request. Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results. Get started today with the help of Marketing Insider Group.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. ” Affiliate sales support independent publishing. You know why?

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Below, we’re recognizing 10 small businesses that deserve content marketing awards for not only their commitment, but also their impressive results. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Now, it’s completely different.

Social Media 157

Social Media SEO Cost Per Click Media 157

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

DECEMBER 9, 2020

But have you considered how the content you are publishing affects how your company culture is perceived? The content you publish can be a valuable way to demonstrate your brand culture. A quick look at the Innocent Drinks page shows that this first impression aligns pretty closely with the brand’s stated values.

Paid Search Agency 282

Paid Search Agency Top of Funnel Companies Content 282

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. Impressions Impressions are like the first hello in a conversation. Measuring impressions is pretty straightforward.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

KoMarketing Associates

JUNE 25, 2020

And as uncovered in Chief Marketer recently published “2020 B2B Marketing Outlook Survey”, search (optimization and marketing) was the second most influential channel producing B2B marketing leads with the highest ROI, only behind email marketing. .” How do non-branded themes compare with branded keyword performance?

Google 257

Google CTR Landing Pages Keywords 257

seo.co

APRIL 5, 2021

Blog posts are a great way to expand your footprint on the web and increase your content generation as well as provide relevant information to your users. The first step to understanding how much you should pay for a blog post is understanding exactly what you need. The Intent of Your Blog Posts. agency, contractor, etc.).

Work Management 85

Work Management Paid Search Agency Click Rate Advertising Agencies 85

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. I encourage you to head on over to the Demandbase blog and subscribe if you haven’t already.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Stinks, doesn’t it? Banners and Logos.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Webbiquity

MARCH 30, 2024

Affiliate sales support independent publishing. This is a great way to get your foot in the door, and it gives you the opportunity to make a great first impression. The post Spreading the Word About Your New Business appeared first on B2B Marketing Blog | Webbiquity. It’s one of the most powerful tools at your disposal.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Otherwise, you’ll have fewer impressions, thanks to ever-changing algorithms. We can help!

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Writing on the Web

OCTOBER 14, 2015

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. How to Make Money Directly from a Business Blog. which eventually grew into a portfolio of 85 blogs.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” The brand publishes on different platforms to reach different audiences. Publish and distribute content. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later). Your content—blogs, videos, etc.—will

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

FMG Suite

APRIL 25, 2024

Home Page Your home page gives people their first impression of you. Let visitors get to know you and form a first impression that makes them feel they would enjoy meeting you. Blog Page Blogs are the perfect place for advisors to share unique content and demonstrate their expertise. Why you love what you do.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Contently

NOVEMBER 12, 2020

Content is the primary way that consumers have that crucial first impression with your brand. If the first impression is mediocre, there’s a good chance your sales team will never even know that prospect existed. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Impressions Reach and impression are somewhat the same with a subtle distinction. How to Track Impressions? The total impressions are represented under the Viral tag. Don’t worry.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Before you start publishing content, make sure it’s a right fit for your audience. Including recently published content in a regular newsletter sent out to your audience.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Content4Demand

OCTOBER 2, 2019

Blogs demand constant attention. The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. Shifts in sales and marketing priorities can also open up new avenues for blog post topics. Pre-Fill Your Pipeline.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus. Retail Dive.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87