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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times?

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Top Trends for Your 2023 Blog Marketing Strategy

ClearVoice

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

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New Social Media Advertising Strategies for 2023

Webbiquity

TikTok continues to gain traction even as concerns grow about it being Chinese spyware. Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Okay, the report doesn’t actually say that, but it does note that “there are growing data privacy concerns surrounding the use of TikTok in the U.S.” ” Only 29%?! ” Strange.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. That explains why the global influencer marketing industry keeps growing in value and size. billion USD in 2023. 2% 1% Facebook 2% 1.5%

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Keeping a travel blog afloat during a global pandemic

ConvertKit

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. Behind her are two suitcases—one to check, one to carry.