SpotMe Blog

JULY 28, 2023

The 15 Best In-Person Event Platforms #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

APRIL 28, 2017

Done well, these videos will deliver genuine value and teach customers that the answers to their questions lie in your self-help portal. On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 million words.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Vidyard

AUGUST 28, 2017

Companies are also incorporating more video into their self-help portals to build out video knowledge bases to educate their customers on-demand, and creating on-the-spot videos to walk users through their issue quickly: The goal for companies is, of course, not to abandon customers and force them to support themselves—just the opposite.

Service 61

Service Trends Paid Search Agency Gartner 61

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

SugarCRM

MARCH 20, 2014

Partner Portal. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Marketing Blog News Lead Management Lead Scoring' [one_half valign="middle"]. Why Partner With SalesFUSION. one_half_last valign="middle"]. frame style="none"] [/frame].

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Studies 50

SugarCRM

DECEMBER 31, 2013

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Marketing Blog'

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

SugarCRM

DECEMBER 10, 2013

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Marketing Blog'

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

SugarCRM

JANUARY 30, 2014

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Marketing Blog'

Loopfuse 50

Loopfuse Advertising Agencies Blogger Gartner 50

SugarCRM

JANUARY 16, 2014

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Guest Blogger Marketing Blog'

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

SugarCRM

JANUARY 14, 2014

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

SugarCRM

JANUARY 2, 2014

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Advertising Agencies 50

Advertising Agencies Paid Search Agency Gartner Forrester 50

SugarCRM

DECEMBER 3, 2013

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Marketing Blog'

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

SugarCRM

NOVEMBER 21, 2013

[one_half valign="middle"] Partner Portal. one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Why Partner With SalesFUSION.

Advertising Agencies 50

Advertising Agencies Marketing Automation Services Gartner Forrester 50

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. Raise your hand if somewhere in your company employee portal there are novel-length PDFs full of screenshots and text on how to get set up in a new system. But there’s a simple answer: video. If a picture is worth a thousand words, a video is worth 1.8

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Blog Videos 3.6 Support Portal Videos 3.8 Homepage Videos 3.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Check out who I’ve spotted so far: (If their session still has space, you can click register to save your spot – though you must sign into the Dreamforce portal. Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Lori Wizdo, Forrester Research, Inc.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Make sure you can provide a customer portal with basic shipping and return details, and clear signposting to support if needed. Personalization.

B2B 52

B2B Marketing Management Case Studies Paper 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. When calculating the total cost of your online portal, make sure to factor in if the software you’re looking at includes updates, or if you’ll have to pay for them yourself. General maintenance.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. When calculating the total cost of your online portal, make sure to factor in if the software you’re looking at includes updates, or if you’ll have to pay for them yourself. General maintenance.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are buyers reading your blog? Why are they downloading your eBooks?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are buyers reading your blog? Why are they downloading your eBooks?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Out of a total workforce of 30,000, more than 16,000 have voluntarily registered for the SiteScape knowledge portal. Blogs and Wikis in the Business World. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 16, 2009

Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. So how big is the opportunity? 55% of B2B buyers have created profiles on social networks. Social Tagging Research and Reports.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. marketers "earn their way in" (via publishing helpful information on a blog etc.) Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sana Commerce

MARCH 15, 2023

It offers a self-service portal for clients and automates the complete ordering process, which means reduced manual work and less room for error. Clear accounting guidelines and a financial roadmap can make all the difference between operational excellence and siloed data that cannot be leveraged for strategy. Estimate your TCO with ease.

Work Management 52

Work Management Marketing Management Budget Programs B2B Sales 52

SpotMe Blog

JUNE 16, 2023

Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion. Or if an HCP attends your symposium, you could send them additional resources via your web portal and stay in touch via social media. 26 reviews) Capterra Score: 4.4 (16

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

PathFactory

JUNE 28, 2023

My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts. In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. I didn’t think I was reading The Huffington Post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Rev

NOVEMBER 20, 2018

While not making the top five, IBM has Watson, and Salesforce has Einstein and a data portal called Lightning Data on their AppExchange. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Rev

NOVEMBER 20, 2018

While not making the top five, IBM has Watson, and Salesforce has Einstein and a data portal called Lightning Data on their AppExchange. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The ROI Guy

MAY 19, 2015

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. And productivity is the one foundational growth strategy that is 100 percent within your control.”

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40