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Why Unifying Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and marketing efforts. If this doesn’t ring a bell, read Part One and Part Two of this blog series before reading on.

SMB 52
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Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and marketing efforts. If this doesn’t ring a bell, read Part One and Part Two of this blog series before reading on.

SMB 52
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#KeynoteInks Visualize Key Takeaways From #B2BMX

B2B Marketing Exchange

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. BANT is not dead in high traffic, SMB offers.

Opinions 120
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. One blog is how you transform marketing in a product or engineering led organization.

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09. sherpab2b09. sherpab2b09. sherpab2b09. sherpab2b09 [link].

Webcast 100