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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content. Why are ethics in design important?

Ethics 100
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script | B2B

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Ethics 89
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How to Legally and Ethically Curate Content

Scoop.it

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. That includes a blog article, image, video, or anything else that somebody created.”.

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The Ethics of Ghostwriting in 2020

nDash

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

Ethics 69
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Six Ways to Build Customer Trust Using Your Website

Webbiquity

You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. By ensuring your site is completely secure, you can quickly build customer trust.

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5 Ethical Ways to Get More Backlinks

BenchmarkONE

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. When you find a mention that doesn’t link back to your site, reach out to the blogger or website owner and ask them to add your URL. Pair High-Quality On-Site Content With An SEO Strategy. Easy peasy.

Ethics 63
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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. But responsiveness matters.