Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Google favors sites with regularly updated content, meaning you always need fresh material. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

OCTOBER 22, 2021

Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Understanding your demographics will help you tailor an impactful message.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Site audit. Semrush offers insights into a website’s backlink profile, helping users understand which sites are linking to them and the quality of those links.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications. Get on the VIP List. Simply put, social listening allows you to monitor your competitors and their online mentions.

Analysis 130

Analysis Comparison Keywords Case Study 130

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Marketing Insider Group

JUNE 22, 2023

In action, marketing automation might involve a user coming to your site and subscribing to an email list. You simply design a campaign for each demographic. Create a content strategy: Your on-site content and lead magnets need to be top-notch to hold onto your audience. Your system captures the contact details in your CRM.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Audience Targeting. Personalized Promotion.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Webbiquity

AUGUST 17, 2021

Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. Women are the majority Pinterest demographic. 34% are aged 30-49 years old.

Social Media 359

Social Media Advertising Channels Media Business 359

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a second time. According to Kapost, brands that post 15 blog posts per month average 1,200 new leads per month.

Mobile Advertising 113

Mobile Advertising Mobile Marketing Television marketing Newsletter 113

Webbiquity

NOVEMBER 23, 2021

How simple is your site to navigate? Here are five ways to combine SEO with UX design to maximize your website’s visibility in organic search results and optimize on-site conversions. The post How to Combine UX Design with SEO to Create a Better User Experience appeared first on B2B Marketing Blog | Webbiquity.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Anyword

MARCH 23, 2022

Using freely available data-driven tools, we’ll go over a 5-step methodology to assess your copy engagement potential, looking at target demographics, SEO analysis, reader profiles, and performance predictions. Let’s test drive our methodology on a hypothetical blog post, “The rise of NFTs.” Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Match on-site search queries with your SEO keywords. Target your content effectively.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Webbiquity

JUNE 13, 2023

Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. For example, customer data shows you that a particular customer prefers email communication over on-site chat. Tailored communication serves unique customer needs and queries, increasing satisfaction.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Using your social media and content analytics to dig into your audience’s demographics helps you get to know your users much better.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Stevens & Tate

APRIL 18, 2024

These include: Targeted Ads : Targeted advertising employs sophisticated algorithms to display ads to specific demographics by analyzing their online behaviors and preferences. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

seo.co

APRIL 19, 2023

By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. The better you understand the demographic, and the more finely tuned your strategy is, the more effective it’s going to be. Content marketing.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

SmartBug Media

MARCH 18, 2024

Step 2: Determine Your Target Demographics Once you’ve figured out your target customers, it’s time to understand their demographics. Depending on your business and your audience demographics, you may have more success on one platform versus another. Are they primarily on Facebook, LinkedIn, or Instagram?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) How will keywords change my blog strategy?

Keywords 71

Keywords Blogger RSS Opt-out 71

seo.co

FEBRUARY 10, 2022

We write a lot about increasing traffic to your site and improving conversion rates , and this is important for B2B and B2C companies alike. They may even be people who fall outside your demographics if you’re generating leads automatically. You might get fewer leads overall, but your sales ratio will be much better.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Navigate the Channel

SEPTEMBER 12, 2023

Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach. Try these tips: Ask for Analytics All major social media sites have robust analytics programs that social influencers can access.

Tips 65

Tips Social Media FAQ Demographics 65

RebelMouse

JANUARY 5, 2024

Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions. If one test outperformed the original, consider applying those changes to multiple pages on your site.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Stevens & Tate

NOVEMBER 9, 2023

As this demographic continues to grow, catering to their online needs becomes increasingly important. Blog and Resource Center: Maintain a blog that covers relevant topics such as healthy aging, caregiving tips, considerations and advantages of moving to a community, helpful tips and community events.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

DotDigital

JUNE 18, 2021

Why is customer intent more powerful than demographics? Marketers who exclusively rely on demographic information to target customers risk missing more than 70% of potential mobile shoppers. We expect browsers to repeatedly visit our sites and communicate with us on multiple channels before they’re ready to make a decision.

Intent 99

Intent Ideal Customer Profiles Lead Ranking Planning 99

Optinmonster

JULY 24, 2019

In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site. What content on your site is most popular. And a ton more.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

seo.co

FEBRUARY 3, 2022

The longer a visitor stays on your site: The more Google thinks your site answered their search query AND. The longer your users stay on your site, the better chances you’ll have to convert them, and the more familiar they’re going to become with your brand. Improve Your Site Speed.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Do we have a data layer on the back of the site that will allow us to identify the web baselines that will evolve into KPI reporting? Why should you care that your site visibility is way below your competitors’?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Top Rank Marketing

DECEMBER 20, 2023

Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites. Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Top Rank Marketing

APRIL 18, 2024

Beyond the audience demographics, there are other attributes of podcasting as a channel that make it attractive for B2B: Time spent listening. Even if you’re hosting the podcast files on a platform, it’s a good idea to have a podcast hub on your site, too. And they’re listening to learn.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Stevens & Tate

MARCH 27, 2023

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. Link Your Website to Your Social Media Pages One obvious and most common way to improve your social signals is to link your site to all the social media pages. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Contently

DECEMBER 26, 2022

Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Repeating site visits or spending a lot of time on your site. Clicking on an ad to find your site.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98