Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. However, there are still plenty of opportunities to reach and convert customers. Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 85

Campaigns Ad Building Planning Paid Search Agency 85

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 77

Examples ROI Planning Work Management 77

Scoop.it

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Newsletters can be re-formatted as blog posts.

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Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. Blog this on Blogger. Share this on LinkedIn.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. billion by 2025. No surprises there.

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Content Marketing Institute

FEBRUARY 2, 2018

It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Click To Tweet. Listening.

Process 111

Process Lead Ranking Content Marketing Planning 111

Scoop.it

MARCH 18, 2021

Then, the content marketing category can be divided into content writing, content editing, creativity, and content strategy hubs or topics. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Keyword in title or URL only.

Process 53

Process Optimization Curation RSS 53

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Pricing: free to $21 per month. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SnapApp

JANUARY 3, 2018

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Struggling to keep up with your own company’s blog schedule? Ask people in your network to contribute content to your blog to take some of the weight off your shoulders.

Work Management 74

Work Management Tips Product Marketing Management 74

Webbiquity

JUNE 4, 2019

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. The company has also published The Proposal University which helps businesses create winning proposals. Within a year, we’d done exactly that and had our first 300 customers. The Company. Year founded: 2015.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hinge Marketing

JANUARY 5, 2023

Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more. Let’s review a real-world example… this blog post! They will pass your information and website URL to their colleagues.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Convince & Convert

FEBRUARY 19, 2016

When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link. If you blog for your personal brand, employer, or agency clients, you need to learn this. How to Customize Rich Snippets. On Guest Blogs (or Other Websites).

Social Media 108

Social Media Media SEO Tagging 108

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

SnapApp

MARCH 6, 2017

If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Quick content tip #5: Search through frequently asked questions for blog post ideas. . Struggling to keep up with your own company’s blog schedule? What questions do you get asked most often?

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. To get more eyeballs on your new blog post, you need to do more than just hit "publish."

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. Lawyer Blogs. Writing a blog can be boring, time consuming, and a waste of time if it isn’t done right, so all the more reason to do it well. What makes a good blog post?

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

SocialPilot

JANUARY 21, 2024

A lot of people who were our potential customers but hadn’t heard about us before were introduced to us. SocialPIlot’s LinkedIn page also saw a drastic engagement rise of 7%, and the impression grew to 25,000 in the week Luke posted. I experienced something similar when Luke’s collaboration post was released. That’s not it!

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. These followers are purchasing professionals, current clients, job seekers, or interested observers, but most importantly, potential customers. For example if you use Inc.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

LeadSquared

FEBRUARY 10, 2016

Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), Check out this blog by NerdWallet for instance. Don’t write to rank for a keyword, write to provide an answer to a specific question.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Enter your blog’s URL and your email address, and press go. The more feedback, the better. That’s right. Clarity Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72