Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Lead Generation : Attracting and converting prospects into leads.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Social media content 3.43

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Huptech Web

FEBRUARY 16, 2024

The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? ” This could include; Increased Sales Lead Generation Brand Awareness Customer Engagement Other Desired Outcomes In simple terms, it is the return on investment you get from your content marketing efforts.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Directive Agency

APRIL 15, 2022

You may have optimized the living daylights out of your website only to find that you’re still not ranking for any of your target keywords or generating any traffic from organic search. See Existing CTR For Keywords & Pages . See how to increase your CTR. . Checking that Google is Properly Crawling and Indexing Your Site.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Sana Commerce

AUGUST 2, 2023

This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. Appearing prominently in search engine results pages (SERPs). Registering your web store with Search Console and generating a Core Web Vitals report will give you a great place to begin. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Always be on the lookout for those CTR underperformers. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Brand Identity Branding 136

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. ” Even though businesses create more content than ever (2 million blog posts are published per day!), Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Much like you optimize blogs for search , you should optimize video for search in a similar way. As if you were writing a blog, you should create videos with your audience’s interests in mind.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

SmartBug Media

JULY 22, 2022

Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). With users generating demand and a budget in place, the algorithm tries to make the perfect match. It’s important to know which pages on your site are receiving the most traffic and generating the most revenue.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

seo.co

SEPTEMBER 13, 2021

PPC allows you to target your audiences better and deeper in the funnel, which will generate more conversions and sales for your brand. So even if you’re paying slightly more for PPC, the higher investment is justified with more quality lead generation. Blog posts are usually the first form of content your visitors come across.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% There is an inside joke in SEO: .

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Ninety bloody percent!

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Adobe Experience Cloud Blog

JULY 3, 2017

CTR: Click-through rate of impressions to clicks as a percentage. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. So even though Campaign #3 has the lowest total cost with an average CTR, Campaign #1 has the lowest Cost Per Conversion. A higher position in the SERPs.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. The members of our blogging team, who use GSC to analyze blog and post performance, are full users. What’s CTR?

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Vidyard

OCTOBER 27, 2019

How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Partner blogs. So, it only stands to reason that having video content increases your chances of appearing high on the search engine results pages (SERPs). Leverage in-video forms to generate leads.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? It’s a powerful platform for discoverability (and YouTube videos tend to do well in SERPs to boot). Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

MAY 30, 2019

In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. They also know that this placement can help generate leads. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results.

PPC 101

PPC Template Work Management Marketing Management 101

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Conductor

OCTOBER 28, 2019

Is this too many questions to start off a blog post? Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. SEM is also… amazing. But which one is more amazing?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Walker Sands

OCTOBER 26, 2018

So if you’re looking for tangential ideas, scroll down to the bottom of the SERP. It generates scores for Difficulty, Organic CTR and Priority to help you get a sense of whether the topic is worthy from a search perspective. This site is basically an encyclopedia for idea generation. Which angles did they take?

Tools 40

Tools CMS Development Generation Amazon 40

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Marketers should always include sub-headings in your blog posts to break down and clearly convey the idea of your heading promises.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Take transcript snippets and write blogs around the topic. How exactly? Bring in guests and use your listener data.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. Here are a few points that I touch on based on current click and impressions: What it means: Impressions = how often content appears, clicks = how many times people click on SERPs. Jumpstart a conversation around other SEO tactics like interlinking, blogging, and on-page optimizations.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

EveryoneSocial

APRIL 25, 2018

Yet, with so many companies, thousands of new blog articles daily, and other companies fighting for attention, your organic traffic can or typically will plateau at some point. Yet, these are not always easy to come by, especially if you have competitors that are more well-known or already rank higher than you in SERPs.

Social Media 58

Social Media Traffic Activities Organization 58