Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Keep content on your website fresh and dynamic. Increase content creation for your company. MORE >>

'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. But have you delved into the word of guest blogging? In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog. So where should you look for guest blogging avenues? MORE >>

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. When I speak about content strategy, I often see eyes glaze over. until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. Cloud Blog. MORE >>

My reaction to most company blogs: “Blah, Blah and Double Blah!&#. recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). And many of these blogs are U.S.-based MORE >>

Blogs and social media are critical communication tools for non-profits. In fact, according to research by the University of Massachusetts , a higher percentage of non-profits have active blogs than any other category. Blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents. We examined more than 250 blogs from some of the largest and most important charities anywhere. We looked for the blogs that were engaging an audience, offering superb content, and aligning with the organization’s strategies. MORE >>