KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests. Get picky about what you test.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Webbiquity

APRIL 23, 2024

You can determine what appeals to your audience most effectively by A/B testing various subject lines—evaluating the effectiveness of your subject lines and tracking the open rates of your emails to observe the response from your audience. That’s a 3600% return on investment results from email marketing initiatives.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Convert

AUGUST 12, 2020

Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . Before you run A/B tests with engagement as KPI, decide what exactly engagement means for your company. But measuring engagement isn’t always straightforward. User Engagement Metrics are Useful.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. Then, dive in!).

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Well, what if your test isn’t actually a loser? Well, what if your test isn’t actually a loser? And if it is a loser, what if a losing test is actually a good thing? So let’s dive in… Why Do You Need to Learn From A/B Tests?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

ClearVoice

FEBRUARY 13, 2021

What is A/B testing? In digital marketing, A/B testing refers to a research methodology where you compare two pieces of collateral. But in reality, marketing strategy is often the result of trial, error, and most importantly, testing. An example of A/B testing.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Newsletter Paid Search Agency 52

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

markempa

FEBRUARY 23, 2015

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

Kapost

SEPTEMBER 18, 2017

When you’re optimizing your website or blog, do it with intent and strategy. The post A/B Testing and the Design of an Experiment appeared first on Kapost Content Marketing Blog. The first step to finding what to change within your site or email strategy is to gather.

Design 91

Design Intent Optimization Email Marketing 91

Convert

JANUARY 21, 2019

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. So let’s understand.

58

58

Convert

FEBRUARY 1, 2018

There is no compliant A/B testing tool. Meaning, there’s no “certificate” from an A/B testing tool guaranteeing you’ll avoid that 20 million euro lawsuit from a European privacy authority. But what is possible is that you choose a testing tool designed with privacy in mind. Spoiler alert: forget it.

Buy 92

Buy Software Privacy Design 92

Convert

MAY 13, 2020

In a yearly survey conducted by e-tailing, 92% of the users put A/B testing in second place as one of the most important tools for conversion rate optimization, behind web analytics. It’s an astonishing feat, but A/B tests truly deserve the spot on the list. For some, they are just as important as web analytics,

Conversion Rate 75

Conversion Rate Optimization Conversion Customer Surveys 75

Convert

JANUARY 21, 2019

When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. So let’s understand.

49

49

Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing?

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Convert

APRIL 4, 2019

The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly.

Tagging 89

Tagging Google Process Personalization 89

Convert

APRIL 4, 2019

The A/B testing landscape changes fast. Everything — right from what goes into the testing mix to the process of testing and the technology powering it — has a tendency to evolve rapidly.

Tagging 85

Tagging Google Process Personalization 85

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Good goals measure.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Webbiquity

JANUARY 18, 2024

For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

AUGUST 26, 2021

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Proper Structure.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Convert

JANUARY 25, 2019

Have you ever thought about ethics in A/B testing? A/B testing is all about growth, we both know. We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky.

Ethics 53

Ethics Best Practices Business 53

Hinge Marketing

FEBRUARY 15, 2018

?. Learn how take a scientific approach to decision making with these considerations around A/B testing for professional services. Transcription: Hi, let’s talk about easy A/B testing today. Why A/B Test? Tools for A/B Testing. Did they like the orange button?

Video Marketing 48

Video Marketing Tips Cross-Selling Landing Pages 48

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

TrustRadius Marketing

JANUARY 26, 2018

Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site’s conversions, there’s no doubt A/B testing has at one point been a high priority. In this article, we’ve broken down the different parts to A/B testing and the key components to look out for.

Positioning 40

Positioning Statistics Conversion Rate Mobile Advertising 40

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

OCTOBER 16, 2015

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? An A/B test is when you test a control group against another variable.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Click Rate 48

Convert

AUGUST 9, 2016

It doesn’t get much better than A/B testing. It’s easy to do, it’s cost effective, and it’s a fun way to experiment with ideas. It almost seems too good to be true. In reality, it might be too good to be true, especially if you’re oversimplifying the process by omitting certain steps and neglecting considerations.

Cost 61

Cost Process Effectiveness 61

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. So, what is your website UX like?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Vidyard

JANUARY 13, 2015

“Let’s A/B test that.” ” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. Obama himself raised an extra $61 million due to A/B testing. Which is why we A/B test. Yeah you do.

Video Marketing 53

Video Marketing Click Rate Landing Pages Custom Publishing 53

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Without testing, how do you know what works and what doesn't? Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. You won't. Absolutely.

Landing Pages 40

Landing Pages Click Rate Conversion Rate Comparison 40