SocialPilot

FEBRUARY 14, 2024

Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. In this blog, we will shed light on the legal side of influencer marketing and help you create a social media influencer contract to set clear expectations and avoid any legal headaches.

Social Media 96

Social Media Template Media Terms and Conditions 96

seo.co

APRIL 6, 2021

Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. When we speak about social timing, we’re not talking about the optimal time to bust a move, but rather, when the best time to post content to attract the most traffic. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

DECEMBER 5, 2022

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Customers want to know what they can expect.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. Marketers can create content that caters to these needs. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

OCTOBER 23, 2018

In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. To breathe new life into an email marketing program , modern marketers can no longer rely on basic personalization tactics—using each recipients’ first name is nice, but it won’t make a significant impact on your bottom line.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Scoop.it

OCTOBER 19, 2021

When there’s a crisis, content is usually one of the last things people think about. When there’s a crisis, content is usually one of the last things people think about. After all, who has time to write blog posts or Tweet when a delivery is late, your website is down, or you’ve just suffered a massive cyberattack?

Contingency Planning 70

Contingency Planning Planning PR Content 70

Zoominfo

FEBRUARY 28, 2018

If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you! Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Now, CRM data is accessible anytime, anywhere.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Varicent

APRIL 22, 2020

There’s a trade-off between growth models ; either invest as much as you can to grow as fast as you can, or focus on efficiency to grow in a sustainable, profitable way. A global pandemic has changed how you go to market, who you sell to, and many of your previous growth channels are offline. View fullsize.

Efficiency 119

Efficiency Lead Ranking Marketing Qualified Leads Top of Funnel 119

Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. But that doesn’t mean you can afford to ignore personalization. Data is king. And demand generation campaigns are no exception.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Every move counts, and one wrong step can lead to checkmate. Target Audience?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

DealSignal

APRIL 3, 2023

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? Read on to learn everything you need to know about creating powerful sales and marketing best practices. Get down to the root causes of misalignment and poor lead follow-up.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. So, what can you do?

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Salesforce Marketing Cloud

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We hope you have fun keeping track.) Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) Are you Ready For It? from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

ClearVoice

OCTOBER 21, 2022

And while that definitely is true, you can also be certain that unless you’re in the middle of one, the threat of a recession is always looming. Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

SalesIntel

OCTOBER 8, 2022

We all know that the success of your business relies on you to make your customers happy and successful, and you want them to know how much you care. Sometimes, we might do things that make our customers annoyed or even angry, even if we don’t mean to. Long Wait Times. Schedule a Demo.

Service 40

Service Zoominfo Vendors Lock-In 40

Spiralytics

MAY 3, 2023

Get rid of unnecessary plugins When you’re new to creating or owning a website, it’s easy to get carried away and add as many plugins as you want. You always think these plugins could come in handy soon — but this hasn’t been the case, has it? JPEG and PNG) that works best for you. Size images to scale.

Marketing Websites 62

Marketing Websites Conversion Rate Work Management Click Rate 62

Convert

JULY 28, 2021

What started as a digital catalog that needed to be manually maintained is now getting a life of its own. Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). What’s the future of SEO? Let’s try to figure out.

SEO 145

SEO SERP Trends Keywords 145

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Vidyard

APRIL 19, 2021

We’ve rounded up the key things that you should know about virtual sales onboarding, the advantages and challenges, and the tools to help you through the process. Advantages of Virtual Sales Onboarding 5. The virtual sales onboarding process can be a challenge if you aren’t prepared. Contents 1.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? By using the data that you have to make a more profitable plan of action. By using the data that you have to make a more profitable plan of action. That means you need to make some improvements.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Hubspot

JANUARY 27, 2020

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out? Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are? Failures need not be exemplified.".

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. can help create an impressive backlink profile so you can achieve the coveted #1 ranking on Google Search.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Top Rank Marketing

AUGUST 30, 2023

Many of my best job experiences happened organically — and weren’t things I would have sought out myself. When you release yourself from a specific ‘career path,’ you invite the unknown to be full of positive possibilities.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sharpspring

MAY 26, 2020

Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation , this channel engages leads and helps them convert more than any other channel. Here are the metrics you should be tracking: 1. Delivery Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

DealSignal

NOVEMBER 1, 2022

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents What is B2B intent data? What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

SEPTEMBER 27, 2021

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? Read on to learn everything you need to know about creating powerful sales and marketing alignment. Table of Contents. What Is Sales and Marketing Alignment?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. So, what can you do?

Deliverability 59

Deliverability CAN-SPAM Domain Enterprise Management 59

EveryoneSocial

SEPTEMBER 2, 2021

Does sifting through app store listings, G2 reviews, and a deluge of lackluster blog posts covering how to pick the right employee apps have you feeling slightly overwhelmed? You’re just trying to set your team up for success and we just want to set YOU up for success, too! How much of a budget are you working with?

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. What Is Demand Generation Marketing? Let’s get started.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. What Is Demand Generation Marketing? Let’s get started.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52