Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. This means not using misleading tactics that trick subscribers into opening your email. Think of your email’s main goal.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Meanwhile, the basis of a solid, functional off-page SEO plan should include link-building endeavors and guest-posting pursuits. Posting in forums that are in your industry? Click To Tweet.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

seo.co

APRIL 6, 2021

When we speak about social timing, we’re not talking about the optimal time to bust a move, but rather, when the best time to post content to attract the most traffic. By using these content tools, you can accomplish the same goals of advertising while bringing your audience in instead of scaring them off.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Instead, use this time to take a fresh look at the impact of your content marketing resources. Off the table for the foreseeable future. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Brandpoint

OCTOBER 7, 2021

Let’s start with the basic differences: Content marketing refers to the creation of shareable content ­— whether it’s videos, blogs, eBooks, podcasts or magazines — that brands publish to increase brand awareness, establish trust with an audience, attract new customers, nurture leads and ultimately drive sales.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. How are case studies being used?

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. NBD, right?

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. And that’s a good thing. 2003: LinkedIn launches, providing professionals a virtual way to connect and learn. We don’t call a 17-year-old an adult.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Why bother addressing old blog posts?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? They differentiate themselves in the right way. In a way that customers love. In a way that customers love. In a way that makes them gleam with value. Here are five practical ways to make your content zig while your industry zags. Click To Tweet.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. And, in DC, everyone buys the outfit before they hit the road running. But you don’t need do.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ). Maybe it’s a blog post or your landing page. Niels Janszen. Niels Janszen.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

seo.co

JANUARY 31, 2023

In this blog post we discuss: the difficulties in scaling link building and how to scale your broken link building with a great (internal or outsourced ) team. You go from zero backlinks to 10 backlinks – all the way up to 100! But this isn’t something that occurs just after a few months of effort. Let’s get at it!

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists.

Keywords 68

Keywords Domain Lead Ranking Lead Scoring 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists.

Keywords 68

Keywords Domain Lead Ranking Lead Scoring 68

Circle Studio

DECEMBER 6, 2018

In other words, don’t forget that the content you already have offers a myriad of opportunities for additional uses. Here are 10 simple ideas to get more mileage from your content: 1. Create an eBook from a series of blog posts and vice versa . And it can also work the other way around.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Sprout Social

NOVEMBER 8, 2021

Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire. Plus, this elongates the life of a Story, and they keep collecting views, clicks and replies way past the initial 24-hour expiration date.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Litmus

NOVEMBER 3, 2021

If you want to create good looking emails that sell, you need conversion-centered design. Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. This means not using misleading tactics that trick subscribers into opening your email. Think of your email’s main goal.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

seo.co

NOVEMBER 22, 2021

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Because WordPress is first and foremost a blogging platform, it makes adding, editing, and publishing content very easy.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. Post on LinkedIn at the best time, every time. Post when your audience is most active and get more engagement with SocialPilot.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

seo.co

FEBRUARY 2, 2021

And when that isn’t done right, the transition to a new domain and name can put all your hard work at risk. The good news is that there are ways to ensure that your SEO performance and rankings won’t be adversely affected when revamping a website. Why Consider SEO When Rebranding A Website? You’ll augment them.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Marketing Websites 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

APRIL 26, 2020

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. All good webinars need unique subject matter and a strong narrative that captivates the audience. But what separates a good webinar from a great one are the logistics. I’m no Winston Churchill. Team up.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). In this way, content is a long play, winning trust over time. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. Why do marketing newsletters matter?

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. And I used it to flesh out what became the framework for a global campaign,” she says.

Marketing AI 113

Marketing AI Examples Lead Ranking Lead Scoring 113

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. He reminds us that over-reliance on ad spending is for lazy marketers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

JUNE 14, 2019

Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead. Then I got all stressed out about it — I mean, if any of my Dear Megan posts had BETTER have a really freakin’ good lead, it’s this one.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

seo.co

FEBRUARY 10, 2022

The easiest and most reliable way to find 404 errors on your site is through Google Search Console. Google Search Console (GSC) is one of the quickest ways to find 404 errors on your site. There’s one caveat to using this tool, however. 404 errors are silent SEO killers. Finding a 404 Error. Fixing a Technical Issue.

Marketing Websites 97

Marketing Websites Landing Pages Lead Ranking Lead Scoring 97

Martech

NOVEMBER 22, 2021

And email with signatures can be a great way to add a personal touch. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures have been around for a long time, and businesses and individuals widely use them. Make the first good and professional impression.

Banners 129

Banners Work Management Ideal Customer Profiles Marketing Management 129

Litmus

MARCH 2, 2023

Simply put, it’s many of the same tools and elements of reporting on data we saw in Universal Analytics. ) Especially if you’ve spent your career in Universal Analytics, this transition can be overwhelming, to say the least. Never fear! We did some research and we’re here to share. What is Universal Analytics? What is Google Analytics 4?

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Traditional media will be there but social media and blogging will be the major reason for the media explosion. Good for Deron Williams for being the person to break his new 98 million dollar contract with the Brooklyn Nets.

Social Media 133

Social Media Media Blogger Television marketing 133