| | | Earnest about B2B | |  Blog | 46 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer And if you still don’t get the whole social media thing, it’s worth bearing in mind… 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Twitter) versus 49% of B2Cers. Versus. | EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Interestingly, you can also create clouds for specific web pages or blogs. Wordle: Here's one we made earlier for this very blog. Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map . Web trend map. CMO social landscape. . | | | | | |
| EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. This is closely followed by the company blog which has delivered new customers for 43% of companies that use them. Blog daily or multiple times a day and you will see your number of leads shoot up. Every good marketing strategy needs a good set of performance indicators to back it up. 22% of the budget goes on events. | EARNEST ABOUT B2B MARCH 19, 2012 Social media: It’s a matter of time Spending just a short amount of time first thing in the morning to respond to any mentions or direct messages across your various networks and having a quick browse of top blogs and news feeds to share with your followers will save your hours later in the day. Simple to set up through your Google account, Reader filters news stories and blog posts into one ‘inbox’ on topics and collect news sources that interest you. One of the most laborious and time consuming social media activities is blogging. It’s not my job. It’s yours. Surely, many would argue, it is marketing’s bag. | EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building For those who think Content Marketing is all about volume – this blog post serves as good food for thought. Infographic of the week… …must go to Eloqua and the release of its next-generation Blog Tree infographic. A veritable feast of blogs providing a whole manner of insight and analysis we think. The Blog Tree: New Growth. Content marketing tip of the week. | EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study It started out as a simple blog post and to be honest, revelations there were aplenty. However, enlightening as it was, the blog post wasn’t really getting a huge amount of traction – and Vital Statistics for B2B marketers looked destined to be far less vital than we had hoped for. Using the content in the blog as a starting point, we began by planning and storyboarding each sequence. | | | | | | | |
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EARNEST ABOUT B2B | THURSDAY, JUNE 10, 2010 Vital Statistics for B2B Marketers – the video
Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. The statistics are arguably just a snapshot in time – and we’re most grateful to all those organisations who did the hard part and conducted the research in the first instance (for all the original sources – please do check out the original blog post ). Join the movement. Finally enjoy the video! MORE >> -
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 15, 2013 Another B2B blog: Tell me something I don’t know
There is nothing quite as tedious as reading yet another blog about what makes the perfect post. It’s with great trepidation, therefore, that this blog post touching on that very topic is written. This isn’t the usual gumpf giving ’12 crazy tips to make the perfect blog post’. The problem is a lot of b2b blogs have become a bit plain boring. Steal like an artist’, a fantastic book by the very insightful Austin Kleon, made us sit up and think about what really makes a great blog. If you are not doing that, highlight your blog post and hit delete. MORE >> -
EARNEST ABOUT B2B | THURSDAY, OCTOBER 18, 2012  B2B gets Pinteresting
Making potential customers chuckle at their desks can be a great hook to rein them in towards more serious matters (thank you to David Kirkpatrick for bringing this to our attention on the Marketing Sherpa blog). The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. B2C marketers have been the quickest to move into this previously uncharted territory by taking advantage of the channel’s emphasis on visual communication. How does it work? Charm. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 24, 2010  Infographic of the day: Stairway to Brand Heaven and Hell
Check out David Armando’s visual thinking archive for plenty more great infographics or visit his Logic & Emotion blog. MORE >> -
EARNEST ABOUT B2B | FRIDAY, MAY 4, 2012 Don’t count your followers before they have hatched
Is your blogging, tweeting and sharing bringing results that fit with these? As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment. Over 400 Facebook likes! MORE >>
- Why use social media? The business case. EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 21, 2012
- When familiarity breeds intent: 5 tips to building brand awareness EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010
- Lessons to be learnt EARNEST ABOUT B2B | FRIDAY, FEBRUARY 8, 2013
- Just how connected are the world’s top 5 IT services companies? EARNEST ABOUT B2B | THURSDAY, MAY 27, 2010
- Trending in B2B: Earnest’s Top Tweets in August EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010
- B2B Content Marketing: Reaching the people that matter EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 16, 2011
- It’s all in the message: Bringing clarity to complex propositions EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011
- This time it’s personal EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- This is the week that was: Can I ask you on a data? EARNEST ABOUT B2B | MONDAY, MAY 14, 2012
- This is the week that was in b2b (w/c 20th June) EARNEST ABOUT B2B | MONDAY, JUNE 27, 2011
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- This is the week that was in b2b – history in the making EARNEST ABOUT B2B | MONDAY, JULY 11, 2011
- This is the week that was: A social data explosion EARNEST ABOUT B2B | FRIDAY, AUGUST 3, 2012
- This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’ EARNEST ABOUT B2B | MONDAY, JULY 4, 2011
- This is the week that was in B2B: Wobbles a plenty EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI EARNEST ABOUT B2B | THURSDAY, FEBRUARY 10, 2011
- The Joy Of Pitching And Where It Can All Go Wrong EARNEST ABOUT B2B | FRIDAY, NOVEMBER 19, 2010
- This is the week that was: The times they are a-changin’ EARNEST ABOUT B2B | FRIDAY, JULY 27, 2012
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Is the world ready for change? EARNEST ABOUT B2B | MONDAY, FEBRUARY 27, 2012
- Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
- Unlocking the content dungeon EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 29, 2011
- This is the week that was: The age of the digital bin man EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 6, 2011
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