Earnest about B2B

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The Seven New Content Commandments*

Earnest about B2B

Literally send them your blog. Fiddle and fettle with semantics, lexis and grammar in a blog post. If everyone is blogging about something, you should be to. *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016? 1 - Snackable content is dead, long live the Sunday roast. You know how snacks are good? Like, everyone enjoys snacks. Pringles. hours. Is it?

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? Their made-up homonym , not mine.

How to improve your luck: 4 simple tips

Earnest about B2B

Have an idea of where you or your business wants to be and work towards it; see our Planning Director Paul’s blog on developing a ‘ Vivid Vision ’. “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. Nothing is as obnoxious as other people''s luck” - F. The unlucky group took around two minutes, but the lucky group just seconds. White.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Growing SEO presence and blog content creation are key priorities for inbound marketing projects. Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches. HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

wrote a blog post recently about how delighted I was, having discovered how I can easily manage my Oyster card journeys online without having to call customer services. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it.

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

With a steaming cup of beige gold, you can get off your feet, read an informative-but-amusing blog like this, and enjoy your perfectly-made tea in your wonderfully-run team. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. It will be like tea, but it won’t be tea. Scum bags. Jesus, get it together Pete. Get the tea bag right.

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The Earnest Charity Tech Pub Quiz

Earnest about B2B

The Traces app , which we recently reviewed on our blog , enables users to create ‘content bubbles’ that can be discovered by other users of the app. Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. As well as the traditional five round pub quiz, the room featured a ‘tech corner’ where quiz teams could test new technologies between questions. Focusing the mind. Simple.

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Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Earnest about B2B

For some great inbound tips from Earnest check out our Inbound Marketing blog , or for some more ‘unconventional’ tips, look here …. Lunchtime at Earnest and my colleague pops her head up and says, with all sincerity, that she could “pass for posh”. I say that’s splendid, of course, but how has she come to that conclusion – and why is she telling me? B2B Marketing

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

For marketers, this means creating regular quality content such as a company blog. Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest! That photo of you with the drugged tiger in Thailand? Playing the long game.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we? You have 3 options:  .

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Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

Content – a tweet, a status, a vine, a blog – has many properties. The importance of context in social media marketing. So, there’s a great scene in Jurassic Park where Dr Ian Malcolm, Jeff Goldblum’s character, accuses the dino-creating scientists of being “so preoccupied with whether they could, that they didn''t stop to think if they should”. Shock! Horror! Gosh, do we love it. Horses?

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A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

room of 200 ad execs that are there to take a picture and maybe write a blog, or 23,000 fans that may potentially buy tickets to your 02 stadium tour? Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. I’ve pulled together some of their pearls of wisdom and looked at how these are relevant to the world of marketing. ‘Be brutally open to change’– Abi Morgan, Screen writer. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting.

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

This blog ‘Get off the Content Marketing gravy train’ talks about the importance of genuinely creating something new, something fresh, something that adds real value. Created content: This includes existing marketing materials and content assets that have been generated already i.e. SlideShare, Reports, Blogs, Infographics. Quick wins to build a better social media strategy. Check.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

What does a great B2B marketing email look like?

Earnest about B2B

For some more great tips and insight into stopping people from unsubscribing from your emails, check out Paul''s blog from last week. Best practice for B2B marketing emails. With the wide, and often marvellous, variety of ways we can reach customers it’s sometimes easy to overlook the impact a well-timed and lovingly crafted email can have. You have 73 new emails. Arent we good to you?

Employee engagement using iBeacons: The Misys case study

Earnest about B2B

Blog post and Slideshare. > How to bridge the Content Chasm: Slideshare. Who said innovation was the sole domain of B2C marketers? At the turn of the year - in the usual round of predictions for things to watch in 2015, proximity marketing was not short of mentions. However, if you dismissed proximity marketing as the sole domain of B2C marketers, it may now be time to reconsider.

Get off the Content Marketing gravy train

Earnest about B2B

Let’s face it, buyers are tripping over guides, blogs, white papers, infographics, videos – you name it – left, right and centre. Why too much content recycling and rehashing means it''s time for a rethink. Search ‘Content Marketing’ on Google and you get 361 million search results. And that’s just people talking about content marketing. Content is hot, hot, hot. But here’s the problem.

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? It’s clear that each has their own benefits, but being clear which type of blogger your business is going to be is essential to a consistent and useful stream of blogs. All the best bits in the world of marketing. Article of the week. Take note. Listen of the week. New law of the week.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t.

This is the week that was: From marketing fail to podcast sensations

Earnest about B2B

Check out our blog post on Startup here. It’s New Year and ‘This is the week that was’ is back in business. We''re here to bring you our round-up of all things of minor note to B2Bers in the last 7 days. Without further ado: Jaw dropping research findings of the week…. Came to us from The Fournaise Marketing Group. Get the lowdown here. Podcast sensation of the week…. Wind-up of the week….

This is the year that was: B2B Marketing 2013 Crunched

Earnest about B2B

Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. One thing''s for sure, the death of outbound marketing has been greatly exaggerated.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

So, you need to get your Information Architecture right. ( For more on IA, read our blog on the key principles ). February is a short month but there’s been loads of interesting stuff flying about this month. Meaning you don’t have to skim through reams of emails and can follow the information in a chronological manner we’re all accustomed to. Well worth a watch here: [link]. Just me, then.

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. For a more detailed look at the opportunities, the technology behind them and what it all means for B2B, have a read of the full blog piece. Marketing call-to-arms of the week. Lovely stuff. Ok, good.

Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

Whether it’s an email, landing page, or even a blog post…. The 18 th Century French philosopher, Etienne Condillac , observed that “every science requires a special language, because every science has its own ideas.” As a respected member of the ‘Enlightenment’ movement and author of a number of books on epistemology , Condillac certainly knew his stuff. rude awakening. Can’t.

Email Marketing for different buyer personas

Earnest about B2B

So with that being said; I’ll assume you’ve read both of the blogs and move on to today’s subject: “If you plan properly then maybe it can be one size fits all”. Email Marketing for personality types - what''s the strategy? In one of his many studies, Jakob Nielsen identified 4 types of web user: Search dominant. Navigation dominant. Tool dominant. Successful. Search dominant. Tool dominant.

Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management

Earnest about B2B

Enjoyed this blog but still avoiding doing any actual work? "Nobody knows what I'm doing. It's good for mystique." Roger Sterling, Suit, Mad Men. My youngest brother starts an internship in account management this week. He's twenty years old, fresh out of university, and the only frame of reference he has for an agency working environment are some of the less salacious scenes from Mad Men. Interns and new starters can find themselves lost in the tumultuous currents of modern agency life, with many questions to ask and little idea of who to turn to. Are the meeting-biscuits for everyone?

This is the week that was: Long live marketing

Earnest about B2B

More on this in a later blog post. Blog post of the week. Getting it right is essential – so this week we put together a blog post of the 7 commandments for a successful re-brand to make sure your company facelift is more than just a bit of botox. Article of the week. It’s a great round up of the big things that marketers need to be thinking about in the year ahead. Enjoy.

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The marketing graveyard has shut up shop

Earnest about B2B

A blog post on the death of email caused quite a stir recently. We blog about channels, we debate the role of channels; we share our best use of email, twitter, DM. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name. That’s not very good at all. But does it mean email marketing is dead? Ask them now. And there’s my point. Simple.”.

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8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

Santa reads the latest Space X blog and learns that Elon Musk is not only excited about the launch of his Falcon 9 rocket but also about attending the Elf Christmas party in the North Pole this year! At this time of year people put a lot of pressure on themselves to create the perfect Christmas party. Luckily the Elves know their audience very well. Well it’s true. Well done Elf #eventprofs!

This is the week that was: It's been emotional

Earnest about B2B

Blog post of the week. In the second of his series of blog posts on email marketing our very own James Browne wrote about a topic that many digital marketers still struggle to take advantage of – emailing to different personas. A weekly round up of the best content in the world of marketing. Here is the best of the best from the week that was. Slideshare of the week. Tool dominant.

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Better the devil you know

Earnest about B2B

But that’s for another blog post, another day. Why breaking into new markets is tougher than you think. Last week the latest series of the Apprentice came to an end. Lord Sugar, former proprieter of Alan M Sugar Trading and other such jewels in the crown of British industry, pointed his finger and uttered the words: “You’re hired.”. The biggest shock wasn’t his Lordship opting to invest in Dr Leah’s chain of cosmetic clinics though, but arguably the front-runner who fell the preceding week – one Neil Clough. But he lacked one essential thing, the business plan. Sir Alan knew that.

Vital statistics for every B2B marketer

Earnest about B2B

And if you still don’t get the whole social media thing, it’s worth bearing in mind… 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Twitter) versus 49% of B2Cers. Versus.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Blog post of the week. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal. And it’s always played dividends.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. This is closely followed by the company blog which has delivered new customers for 43% of companies that use them. Blog daily or multiple times a day and you will see your number of leads shoot up. Every good marketing strategy needs a good set of performance indicators to back it up. 22% of the budget goes on events.

Version 1 syndrome: Why you need to stretch your time budget.

Earnest about B2B

In its thought for the week blog post , ‘Ugly babies’, it (bravely) shows off early iterations of work that’s frankly below par and demonstrates how, with a bit of time and love, they can be nurtured into great pieces of creative. Not budgeting the right amount of time for a project is killing creativity. Everyone could. In his book, ‘ Creativity Inc.

Don’t count your followers before they have hatched

Earnest about B2B

Is your blogging, tweeting and sharing bringing results that fit with these? As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Gone are the days of businesses chucking money at campaigns and crossing their fingers; organisations want to know exactly what financial benefits they will see from their marketing spend and need to hear those three magic words: Return on Investment. Over 400 Facebook likes!

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This is the week that was in B2B: It’s back in business

Earnest about B2B

Here at Earnest we’re all for B2Bers getting a little more scientific in their marketing efforts so we were delighted to see a recent blog post by the good people at HubSpot. His ‘6 cool stats’ blog post features some compelling facts to make video naysayers sit up and listen. Summer is well underway. The British weather has returned to business-as-usual. Infographic of the week.

Why use social media? The business case.

Earnest about B2B

89% of journalists use blogs while conducting online research and 56% said social media is important for reporting and producing stories. When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. It’s no longer a case of you putting materials out and attracting customers. And your brand, messages and content need to be in the mix.

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