Page 2 of 233 Previous | Next 
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] 10 Rules for Epic B2B Blogging
    Blogging is a core component of a B2B company’s approach to social media. Expanding reach by building followings on social media networks is important, but it is more important to drive those contacts back to your blog. Follows these 10 rules to build an epic blog for your B2B company. Blog on Your Own Domain.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 27, 2011
    [Blog] Why Should Your Blog Be Within Your Domain?
    If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. When we first launched our blog, we hosted it on a different domain.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Blog] Poll: What Blogging Platform Do You Use?
    I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Related posts: Content Marketing Poll: What Bugs You About Your Blog?
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Blog] Blogging Metrics: What to Measure, How to Measure It, and How Often
    'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. The Blogging Metrics You Should Measure. There is unique intelligence to be gathered throughout the life of any blog post.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 26, 2012
    [Blog] Categories and Tags: Get More Traction from Your B2B Blog
    Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 26, 2012
    [Blog] Categories and Tags: Get More Traction from Your B2B Blog
    Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Blog] How to Write a Content Marketing Blog Post
    Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 26, 2013
    [Blog] What a blog post will look like in 2020
    So, how can one even try to predict how content marketing, in this case blog writing, will look in the future ? Six possible futures of the blog post in 2020: 1) High-end, low-end blogging styles. Mini-blog posts that can be consumed like fast food, not rich in nutrition, but they give you the essentials. Screeeech.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 12, 2014
    [Blog] Blog Goals: 5 Tips to Keep Your Blog Focused and on Track
    'Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Blog] When Should You Start a New Business Blog?
    'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites.
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Blog] Blog Marketing: How Readers Find Your Business
    What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.
  • WRITING ON THE WEB  |  FRIDAY, JULY 29, 2011
    [Blog] Tips on Blog Post Optimization
    What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Can’t beat that… Let me know if you have questions about blogging steps. Blog SEO Tips for Top Search Results. Oh my… there are a lot. How neat is that? 
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Blogging Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Blog] 29 Reasons Why Your Company Blog Has Stalled
    In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Unfortunately, publishing a blog is much easier than maintaining its growth. 7) Isn’t Innovative: Blogs die when they depend on me-too topics.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Blog] Fulfill your resolution to blog in 11 steps
    'So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on  going to the gym in order to lose weight and get fit.  Blog wasn’t built in a day. Good for you. Blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Blog] How I totally screwed up my blogging strategy
    A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. How do you keep the blog idea pipeline open? Getting back on track.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 9, 2011
    [Blog] Please. Stop making your company blog suck.
    Mark Schaefer on Blogging. Company blogs suck.  But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  Highlights include: A few stats on blogs. Ten reasons to blog, even if nobody reads it. New directions in corporate blogging. Business blogging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] What would I do if I were starting my blog from scratch?
    If you are just building a blog from scratch, here are the foundational steps I would take to do it. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. So I changed it.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog] X Reasons To Stop Blogging
    'Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Social Media Beyond Social Media Blogger blogging Hitting on a single topic in marketing, social media and business communications.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blog] 10 Phenomenal Blogs in Totally Boring Industries
    'Warning: The following blogs are gonna be boring. They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. But, there''s no denying that these blogs absolutely rock. Blogging 1) Intercom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [Blog] What makes a perfect B2B blog post?
    The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s full of new tips and tricks to make your company blog sing and do a happy dance. It’s my first official kick-ass infographic: Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Blog] Five ways the mobile revolution impacts your blog
    Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. As you can see in the graphic above, this trend is also reflected in my own blog where global mobile readership has grown from 13% to 24% in less than two years (and it stands at 26% since June!). Search the blog.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 3, 2013
    [Blog] Twitter, Facebook and Blogging Training Sessions
    Blogging. BLOGGING 101. The Whys and Hows of blogging. How to set up a blog. Basics of a blog post. BLOGGING 102. Toolkit Twitter blogging Facebook Syracuse Training 'I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 28, 2012
    [Blog] 5 Uses for Your Business Blog
    Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? And remember when you looked through your tweets and saw that you pretty much exclusively share content from one blog? Their blog is no exception. Blogging
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Blog] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    'Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? Branding/Personality.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 3, 2013
    [Blog] 6 Easy Tips to Write a Blog Post in 30 Minutes
    'Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Blog] The Scariest Blog: No Personality
    'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling and personalization  is the key piece in  content marketing  as I see it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Blog] You’ve picked the wrong goal for your blog
    Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog.  The same goes for blogging. The myth of blog traffic. Probably and average of 0.0 The same.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Blog] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. For this company, blogging is about telling a visual story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2011
    [Blog] A Scorecard on the 7 Blogging Essentials
    This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman : On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post? First, any company blog should be aligned with your marketing objectives and those will vary company to company. Great Title. Image.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] 5 Steps to Quality Business Blog Writing
    One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Blog] How Do You Start Over After Building a Successful Blog?
    In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. In early December, I re-launched JasonFalls.com, my long-time marketing keynote speaker website , with a blog. The blog stays. Starting over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] Are You Falling Out of Love with Your Blog?
    When I started blogging many years ago, I looked up to other amazing bloggers out there who generated massive amounts of content. would get emails from them daily with their beautifully written, descriptive and well-thought-out blog posts. At that time I thought success meant blogging multiple times a week, everyday if I could.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Blog] Why Your Blog Is Failing
    'Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. These are the macro-level problems I always look at first when troubleshooting a failing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2011
    [Blog] The 7 Fundamentals of Starting a Company Blog
    Starting a corporate blog is a commitment and should be carefully thought-through before executing. grow} community member Tabatha Bourguignon  told me she is starting a blog for her company, Sandy Bay Networks, and asked me about the steps to take to get started. Let’s Are you built to blog? Including the blog.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog] 7 Quick Ways to Curate Industry Content for Your Blog
    'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. 2) Follow Trade Show Blogs. Blogging
  • CHRIS KOCH  |  FRIDAY, MARCH 26, 2010
    [Blog] How to get others to blog
    Creating content such as blogs is hard. If your star SMEs are struggling to come up with ideas for starting a blog or for keeping one going, start thinking of yourself as a reporter. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.)
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Blogging Tips: Unique Ideas to Boost Your Blog
    'I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Guest Blogging Goes Both Ways.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog] 8 tips for writing awesome headlines that people want to read
    This blog post will change your life! For example, I recently blogged about strategic positioning, using a case study of one of my clients: Red Rabbit. For example, my blog posts Top five ways to optimize sales enablement efforts and Six tips for boosting your creative powers follow this model. Blogging blog writing headlines
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 20, 2012
    [Blog] 7 reasons every job-seeker needs to blog
    Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. There are lots of examples where people found jobs through connections in a blog community.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Blog] Top Blogging Statistics: 45 Reasons to Blog
    'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Blogging. 17) Businesses that blog  ?
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Blog] The ABC’s of Great Blogging: Be Original and Offer Insight
    'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. The ABC’s of Great Blogging. ve created a guide that can help: Shortcuts to Publishing a Leadership Blog.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 20, 2014
    [Blog] Best Practices for Creating Compelling Blog Posts: Part 1
    'Looking beyond the conversation of determining the topics of your blog posts (which we know stem from user interest as well as SEO value), there are several practices that will ensure a positive interaction with your posts towards your desired outcomes. In this first of two blog posts, we look at the first five practices.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 7 Corporate blogging blunders to avoid
    'Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working  against  you? Ignoring the data.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 28, 2012
    [Blog] How to Write the Perfect B2B Blog Post
    by Jesse Noyes | Tweet this By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. As a result, the world gets another abandoned blog. Follow these tips, you’ll be on your way to B2B blogging perfection.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Blog] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. 'Image credit: HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] How to Turn a Small Blog Audience into Small Army
    Every single day we focus on how to get more traffic to our blogs, increase our conversion rates, and sell more. When your audience is small  you can run your blog like a VIP experience. When somebody who reads your content hears your voice you go from “that person who writes that blog” to a real person.  Tweet.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 25, 2014
    [Blog] Best Practices for Creating Compelling Blog Posts: Part 2
    'In our first post in the series , we discussed several practices which make a blog post compelling: not on for search engines, but for users as well. length of your blog post. In this blog post, let’s discuss more essential practices to creating compelling blog posts. And blog posts are no exception. Images.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Blog] Blog Checklist: 10 Items BEFORE You Publish…
    What is a good checklist before you publish on your blog? Well, it’s easy to go back in and update your post… but what if the phone rings, you have a crises, you get distracted (this is my world)… and you’re stuck with an incomplete blog post. Blog this on Blogger. Tell me what you think. Add image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Blog] SEO success for your blog in 10 easy steps
    In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. sitewide keyword strategy helps you determine the emphasis of your blog.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?
    width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Based on its title, this blog post by Andy Thomson caught my eye: Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing. What makes them stop and read your blog?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Blog] The challenge of creating a blog that sings
    After spending a week focused on consulting, teaching, and speaking projects, I finally have time to devote to this marvelous creative outlet, this opportunity to connect with you, through my blog. This is also the enigma, and perhaps greatest challenge of blogging … at least for me, and I suspect for most of you. Am I crazy?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] How to Blog without Boring Readers in the Holiday Season
    'How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. Check out blog analytics to see what is trending and adapt your own blog entries to have more SEO opportunities.
  • WRITING ON THE WEB  |  FRIDAY, APRIL 4, 2014
    [Blog] Better Blog Writing: Getting Hooked by Your Own Hook
    looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs But there I was at 5 a.m.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Blog] Blog to Generate Leads
    The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Blog] Add a blog and blogging to your New Year’s resolution
    In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. Internet Marketing Blog New Year New Year resolutionPhoto credit: ELTMAN.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Blog] 5 Proven tips to help with your blogging confidence
    '5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!
  • MARKETRI  |  WEDNESDAY, JUNE 13, 2012
    [Blog] 5 B2B Blogging Blunders and How to Avoid Them
    Blogging can generate great results for your firm like increased traffic to your site, a greater number of Web leads, and establishing thought leadership in your industry. While this is true, there are a number of common challenges that B2B firms face in achieving blogging success. “I don’t have time for blogging.”
  • THE POINT  |  MONDAY, JUNE 20, 2011
    [Blog] 8 Things Your CEO Can Write About On His/Her Blog
    Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Paraphrase the question to fit your purpose and answer it on the blog. good place to be controversial. years ago?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Blog] The secret ingredient for successful small business blogging
    When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. But to win clients with a blog, you don’t need to become popular. Blogging doesn’t mean you’re just writing, pressing that publish button, and promoting your posts.
  • PAUL GILLIN  |  FRIDAY, JULY 19, 2013
    [Blog] Not Dead Yet: Blogging’s Popularity Surges Among F500
    What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years. This comes just as many of the digerati are writing off blogs as yesterday’s news. That’s nearly a 50% increase.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 17, 2011
    [Blog] Why Blogging Makes Sense for Small B2B Companies
    ” Of the 79% of B2B marketers using social media, only 28% use a blog. If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Blog] Shut up and blog: How to create endless ideas for content!
    have a backlog of nearly 200 possible blog post ideas. It’s quite a simple routine, but a discipline you must hone each day — I view my life through the lens of a blog post. Here are examples where simply being aware of my environment led me to great blog post ideas. What if I wrote a post called “Shut Up and Blog?”
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Blog] I Blog for Content, Not for Comments. Surprised?
    I don’t know if that title surprised you, but I thought the time had come to face the fact that this blog gets very few comments when compared to other blogs with similar or even less website visitors. Your sharing the posts on this blog with so many is validation that the content has value. BloggingI don’t.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Blog] Search and Replace Will Change Your Blog Forever
    'If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? Be subtle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 21, 2013
    [Blog] Five proven ways to get more people to read your blog
    'Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book  Born to Blog , but here are a few ideas that helped me in the early stages. Build your own blog network. Many thanks!
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Is Your Business Blog “Just Okay?” Here’s How to Change It
    'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right. They said “NO!”
  • CEEKUE  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog] Is Ghost Blogging Ethical?
    Tags: Blogging New Platforms Social Media b2b ghost marketing
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 7, 2011
    [Blog] Whitepaper: B2B Blogging Trends in 2011
    B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. The hardest question may well be whether you even want to start one in the first place.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, AUGUST 11, 2011
    [Blog] How Blogs Help Manufacturers Enter New Markets
    That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts. To learn more about blogging, read my earlier posts on industrial blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Blog] An unexpected blogging journey with Jeff Bullas
    And then he discovered blogging and it changed his life. In this fascinating and raw interview, one of the most famous bloggers in the world discusses his shaky start, the tipping point for his blog, and how he started to turn his blog into a business. And then he discovered blogging and it changed his life. by Mark W.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    'If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Educate. Engage. Enrich.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Stop Blogging – Start Thinking…
    Chances are if you’ve attended any seminars in the last few years on leveraging new technology, social media, and the mighty power of the Internet, you’ve been told that you and your business must blog. Chances are, you’ve also been told just how easy it is to start a blog and that a monkey can do it. BloggingWould you read you?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, MARCH 9, 2014
    [Blog] Purpose Driven Industrial Blogging
    'When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing This is only a content summary.
  • WRITING ON THE WEB  |  THURSDAY, MAY 22, 2014
    [Blog] Content Marketing by Blogging: Consistency is the Name of the Game
    'Content marketing through blogging is like playing tennis. Is your blog like my tennis, a hit or a miss? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. know people who blog like that. Blogging for your business doesn’t work that way.
  • CONVERSIONATION  |  MONDAY, MAY 30, 2011
    [Blog] Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations
    In 2006 Debbie Weil‘s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. Blog Blogging blog marketing customer-centricity
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Blog] How to Blog Consistently Without Burning Out
    'I''ve been blogging for as long as I''ve been working. started blogging shortly after I graduated from college and I''ve never stopped ever since. blog for myself, I blog for a living, and I blog for self-growth and self-education. 2) Write down your blog post as soon as you feel inspired. Blogging Daily
  • SOCIAL MARKETING FORUM  |  FRIDAY, AUGUST 17, 2012
    [Blog] Content Marketing: Content and Blog Frequency
    Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziContent marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Blog] When it Comes to Blog Post Length, Is More More?
    'My answer to the question, “How long should my blog post be?” also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.
  • LEADSLOTH  |  FRIDAY, JULY 10, 2009
    [Blog] Demand Generation Blogs Continued
    In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog. Ken Molay, Webinar Blog.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    'There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. But not all blog posts are created equal. What''s the best content balance to help you grow your blog? Blogging
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Blog] These Bad Blogging Habits Are Stunting Your Growth
    often hear the question, “how can I generate more interest and traffic to my blog?” Think of your blog as the instruction manual that comes with most products. This is exactly what the modern consumer is looking for in a company blog. Asking how frequently you should be blogging is the wrong question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Blog] 20 blog posts that made a difference — and why
    ” That’s why it is difficult picking out the best blog posts of the year on {grow}. have been blogging for nearly five years and as I looked back at the content on {grow} for 2013, I think I am just now starting to find my voice. When I feel anxious about posting a blog post, that means I MUST publish it. But why?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Blog] Why This Blog Post Went Viral
    Well, last week Mark’s theory proved true when a blog post I wrote on the LinkedIn publishing platform, Pulse, went viral, a breakthrough for me at last! Late one night, I wrote a heart-felt blog post about my frustrations with networking events. Why This Blog Post Attracted High Engagement. So what made this blog post move?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Blog] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Do your competitors have a blog? There better be. Why not use it? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Blog] How to make your company blog connect like a personal blog
    As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. It wasn’t long before I stopped reading those blogs.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 26, 2012
    [Blog] Proven Tactics to Increase Blog Traffic
    Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Thanks to Christopher S.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog] 6 Company Blogs We Actually Enjoy Reading
    'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Blogging 1) EAT24.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Blog] 7 Deadly Blogging Myths: BUSTED
    'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. Blogging''s only for people who''ve majored in English, they cry. have nothing to blog about, they complain. Blogging Myths We Need to Put to Rest. 1) Blogging is just a fad. Blogging
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Blog] Better Business Blogging: 7 Lessons from Liberace
    What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Do you have a team?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 1, 2014
    [Blog] My biggest blogging victory (and you’d never guess it)
    But I would like to discuss what I consider to be my greatest blogging achievement because I think it will take you by surprise, and perhaps create an interesting discussion. My blog has had more than 6 million page views. Blogging is also the most fun part of my job. 2) What are you most proud of about your blog so far?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Blogging vs. Journalism: Identifying the Fundamental Differences
    'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Blog] 14 B2B Blogging Best Practices from Creation to Promotion
    'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . Blog Post Optimization.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 7, 2013
    [Blog] You Business Blog: Should You Make Money with Sponsored Posts?
    'Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. Your business blog can use these sponsored posts to provide a valuable service to your readers.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Blog Design Blink Test: Simple, Easy Navigation
    'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Blog] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Blog] 30 Awesome Blogging Guides, Tips and Resources
    'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. companies now maintain blogs. IT DROPPED!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 23, 2013
    [Blog] The Six Signs of an Authoritative Blog
    For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out. delicate balance.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Blog] Business Blog Writing: Must You Write It Yourself?
    'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. The point is, a business blog is de riguer on the Web.
<< 1 2 3 4 ... 232 233 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...