In a survey published last year, B2B marketers were asked what they considered, “the three most important elements of effective content?” The number one answer, by a resounding margin (nearly thirty percent), was “Engaging and compelling storytelling.” The second-most oft-cited challenge for content creators was “producing truly engaging content.”

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. monthly editorial meeting was scheduled to review blog topics and assign writers.

A representative from a marketing agency in New York approached me about creating a guest post on my blog. On top of that, you will be planting backlinks on my blog which are aimed to give you permanent advantage over me in the search engines. Blogging turns the notion of competition upside down! ME:   Really. HIM:  I know.

I see / read dozens and dozens of blog posts filled with tips on how to have a better blog, how to drive traffic to your blog, blah, blah, blah. Here is a real simple blogging success tip I don’t see anywhere: Don’t let your blog die. Click over to her blog and alas, the last post written was in 2010.

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium.

If you think your blog could use a little more punch, listen up!  Here are three ideas that anybody can use to make your blog posts sing with some editing bling! To grab your readers and improve your blog immediately, start with the end. The blog-reading public is a busy and unforgiving lot. Let’s get phat.

I’m frequently asked by new readers if there is some way to catch up with the best content on my blog. Well, hopefully it’s ALL good to somebody, but each year I look back and review the blog posts that seemed to make the biggest impact. Let’s start with the blog posts that you loved. ‘Nuff said.

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. But how have social media changed the way you blog ? Are you getting everything you can out of your corporate blog? How often should you blog?

stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: . Plus, he’s got GREAT taste in music.  . discussions.  . Nuff said.  .

The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s full of new tips and tricks to make your company blog sing and do a happy dance. It’s my first official kick-ass infographic: Tweet.

'4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings.

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it?

Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. My whole goal behind the blog was to share my ideas and information,” she said, “so I thought Pinterest would be a great way to share video tutorials of my hairstyles.” In September, she took on her first blog sponsor. This is Kate.

One of the most frequent questions I receive while traveling is about blogging. Who would the primary reader (subscriber) of your blog be? Do you or can you make a target hit list of blogs or sites where your customers frequent online? Are you leaving comments that add to the online conversation on the blogs you cover?

It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies.  Advantages. Disadvantages.

Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog.

Since writing my last post about keeping your blog alive — and with the launch of this new site — people have been asking me a lot of questions, some of which include SEO, blogs, and content. One idea I’ve found myself talking about repeatedly is the strategic use of Categories and Tags on my blog.

You know that your blog is a key part of your search strategy , but do you know how to get the most out of it?  What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further? There’s no such thing as ‘blog style.’ Cut It Out. Speed Readers.

The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. But for businesses, especially smaller businesses, blogging can be a powerful way to share expertise and solve the pain points of customers. Just the Blog Stats Maam. 90% of consumers read blogs.

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ). oops, that’s 11 blogs).

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

This is a blog post with a mission and shortly, you’ll see why. However, it is a bit awkward when folks ask me to tweet a link, contribute to a charity, review a blog post, read your book, examine your website, review your business strategy, or like a Facebook page when I don’t really know you. It’s about giving.

Good content isn’t enough for a blog. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. Our blog had been averaging about 150 visitors per week since June.

After spending a week focused on consulting, teaching, and speaking projects, I finally have time to devote to this marvelous creative outlet, this opportunity to connect with you, through my blog. This is also the enigma, and perhaps greatest challenge of blogging … at least for me, and I suspect for most of you. Am I crazy?

'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites.

When maintaining a blog for a B2B company, and following the best practice of creating an editorial calendar, sometimes you just want to write something different. Or maybe you just need another blog post. This is not a new idea, but it is always worth remembering if you need a quick blog post. Blogging

After 274 posts, did this blog and its community make a difference? pushed the blog in four new directions in an effort to create diverse, compelling and entertaining content. Celebrating others is the most rewarding part of blogging. In 2011 I had twice as many video blogs as all previous years combined. Innovations.

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour.

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Related posts: Content Marketing Poll: What Bugs You About Your Blog?

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

still think the Follow Friday blog post is a good idea. You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Check out Mike’s blog Marketing with Mike for blog articles. Tags: B2B Marketing Blogging Marketing Sales Inbound marketing. Check it out.

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. Changing Platforms?

If anybody dared to criticize an A-Lister, a fortress of sycophants would gather like blog-zombies to mindlessly defend against the most minor criticism or slight. Blog comment areas were simply a chronological list of people saying “Great post!” Write a blog post that only you could write. So why risk it?

I’m sort of a blog geek. love looking at company blogs and see their progress … or lack of it … over time. One of the blogs that has been making some nice progress is UPS , but I noticed something unusual the other day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments.

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility. Oh gag me.

In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. Internet Marketing Blog New Year New Year resolutionPhoto credit: ELTMAN.

Click here if you can’t see this personal video about blog commenting. I’m not much of a milestone kind of guy but I received my 25,000th comment on my blog yesterday and so I would like to honor all of you amazing commenters with some comments on comments. In this short video blog (RARE!!) Tweet.

In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. blogging content corporate bloggingHow Social Media Overtook Legacy Media. But in the days of Legacy Media, Gichen was a trailblazer; a fresh dissenting voice. In 1895, Charles M. million words.

With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. When I do, I have to pick which blogs and posts to read from my Feedly list and FeedMyInbox items. subscribe to a lot of blogs.

Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Pageviews – Number of times pages on your blog have been viewed. Do you blog?

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Can’t beat that… Let me know if you have questions about blogging steps. Blog SEO Tips for Top Search Results. Oh my… there are a lot. How neat is that? 

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? But when I start digging, I find that none of these are usually the root cause of blogging problems. Ideal blog posts for most people are between 500 and 1,000 words. That’s right.

“How do I create the perfect blog post?&#. Your title is the first thing people see in their blog readers and it may very well determine whether somebody reads your post or not. Jay Baer is a master of this on his Convince and Convert Blog. He is even drawing cartoons to go along with his blogs. Human. Entertain me.

When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content DevelopmentIn the world of B2B, content is king.

Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.

In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy :  #1. Blogging improves your optimization.

Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis. Marketing Uncategorized content social media B2B Marketing blog blogging content marketing

If Brian Clark and Darren Rowse (some of the biggest names in blogging) started their blogs today and followed their own advice, they would fail. look at other blog posts and advice I read as ingredients in a dish that I’m cooking. What makes any blog unique or interesting is the person behind it. Experimentation.

'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. companies now maintain blogs. IT DROPPED!

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. The Blog Tree: New Growth cheers about 60 active, insightful blogs launched (or significantly re-engineered) after January 1, 2009. 

Blogging success does not arrive at your doorstep wrapped up in a pretty bow. Last month, I had more page views than in my entire first year of blogging. Ari Herzog recently left the 25,000th comment on my blog. Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers.

B2B Web Strategy Blogs, Blogging Social MediaBack in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads.

Live blogging with Docs. Posted by: Amit Agarwal , a professional technology blogger at Digital Inspiration and an exceptionally creative Docs user We were first introduced to Amit Agarwal when he sent us a video , detailing how to use Docs as an RSS feed reader (check out the accompanying and instructive blog post , as well). 48 AM.

get asked a lot of questions about blogging and social media. to the absurd “How many words should I use in every blog post sentence?”. remember when I started blogging and content marketing and how worried I was about making a mistake. Content producers are natural hunter-gatherers that see the world as “another blog post.”

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs.

When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. Well, that’s the nice thing about blogging — you don’t have to sell! And yet you are reading my blog post. How are you overcoming the fear factor in blogging? Reframing the discussion.

What is a good checklist before you publish on your blog? Well, it’s easy to go back in and update your post… but what if the phone rings, you have a crises, you get distracted (this is my world)… and you’re stuck with an incomplete blog post. Blog this on Blogger. Tell me what you think. Add image.

In 2006 Debbie Weil‘s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. Blog Blogging blog marketing customer-centricity

'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Blogging. 17) Businesses that blog  ?

The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution.

In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. So, blogging is anything but “so 2007”.

In the earliest days of my blogging career — well, to be honest that was just 18 months ago! — people taught me about getting my name out there by commenting on well-known blogs and guest posting at big blogs. Instead of focusing on the A-Listers, look at emerging talent as a way to grow a loyal blog community. 

You probably also know that blogging is one of the best ways to make content marketing work for you. But if you’ve never blogged before, or don’t know how to start a business blog, [.]. Blogging Content Marketing

According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report produced by CMI and Marketing Profs, the use of blogs has increased to 65% from 51% in 2010. From an effectiveness perspective, the use of blogs as a marketing tactic increased by a whopping 45% during the last year. This is terrific news!

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Blog this on Blogger. Both, of course. Embrace the list.

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%). The use of message boards and video blogging have remained at approximately the same level as last year (37% and 47% respectively). The rise of the blog. Blogging continues to be embraced by colleges and universities.

More and more businesses are seeing the vital importance of having a blog as a means on content development, communication, and thought leadership. There are many hurdles to overcome when creating a blog, including strategy, focus, editorial, and time management. Blogs, Blogging Engagement Social Media

'Yesterday was day two of the SiriusDecisions Summit which started off on a high note with Joe Levin – Head of Sales Enablement from CDW who showed off the advancements they have made in Sales Enablement.

Here are 10 proven ways to repurpose or remarket valuable blog content. downfall of blogs is the content is scattered. PDFs also offer convenience, and make excellent calls to action on your blog. Old blog posts can work hand-in-hand with email campaigns. Publish an e-book. Create downloadable PDFs. Speaking of which ….

Realizing that this was the key to a successful brand, I sought out to create this blog and with today’s technology was able to get it up and running in hours. How I created this blog in less than 1 day Choose your domain name, purchase it, and set up your hosting. Add some value to your blog. For free. Add Your Graphics.

” Of the 79% of B2B marketers using social media, only 28% use a blog. If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis.

And I think I’ve determined the biggest hurdle that keeps people from ever beginning a blog.   . Fear of failure and criticism seems to be the most overwhelming reason why people don’t blog.  Having Having some trepidation about blogging is reasonable. Well blogging IS fun. Blogging can be a lonely job. 

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. blog can be narrowly focused on a genre or include a variety of subject matters. Wordoid.com.

Blogging is a core component of a B2B company’s approach to social media. Expanding reach by building followings on social media networks is important, but it is more important to drive those contacts back to your blog. Follows these 10 rules to build an epic blog for your B2B company. Blog on Your Own Domain.

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. and Scoop.it.

Are you afraid that promoting your product would offend 90% of your followers and blog readers? In fact, I started and shuttered two blogs before I realized that being social is different than “Social Business.”  Meanwhile, not one new person with cash and a purpose has been introduced to our blog. Their error is simple.

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? It’s part of content marketing with blogs, but it can be easier and more fun if you make it so.

This is a blog post for anybody who has trouble finding the time to blog. When I first started blogging, I tried to be Chris Brogan, who writes at least one post every day. 4) Set sacred blog time. Inspirations for blog topics are everywhere. Seriously though, Google “ideas for blogs.&# 1)  Leap.

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”  (Yes, you’ve just read my nut graph.). Writing blogging content

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog. Ken Molay, Webinar Blog.

This challenge is even more difficult if you don’t know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis. Or Does It?

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog feeds your sales funnel.

I’m asked to review a ton of blogs.  Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down. Problem is, people who read blogs have ADD.  Turn your blog upside down! Most blogs can be improved by wiping out the first third of the story.  2) Length matters.

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. Top 10 Topics for Your Ezine or Blog.

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. But then, other P-words started coming to mind.

If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. BloggingYou know how powerful great content can be — you just don’t feel up to the task of creating it. The good news is, almost every business blogger feels this way at one point or [.].

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? He blogs once a week and gets great results.

Creating content such as blogs is hard. If your star SMEs are struggling to come up with ideas for starting a blog or for keeping one going, start thinking of yourself as a reporter. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.)

Seths Blog. Back to the home page for this blog. The Dip Blog. Seths Main Blog. All Marketers Are Liars Blog. Subscribe to Seths Blog. THE DIP BLOG by Seth Godin. All Marketers Are Liars Blog. Blog powered by TypePad. « Competition | Blog Home. « Competition | Blog Home.

She told the audience of her introduction to the social web through The Tao of Twitter and of her struggles to get approval to blog from the university medical community. She persevered and eventually got the go-ahead, but finding an audience for her blog posts was another matter. She is not a marketer. In fact, she averaged 4.5

Industrial Marketing Blogging Content Marketing Industrial blogsHappy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article.

PsyBlog (Popular Psychology Blog). Blogging Genesis Premium WordPress Themes StudioPress thesisOver the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. 59.95.

This blog post tells some personal stories and takes you a bit back in time. In fact, I could shout similar things today: ‘don’t think that putting some high-profile mavens after a password-protected blog equals community marketing’. Blog Content marketing content marketingHowever, everyone overlooked content. Hurray.

thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out there! have not cracked the code on video blogging. Lack of confidence is the biggest reason people don’t blog.  Somebody asked me if blogging is my full time job. CONTENT. Are you kidding me?

Search Engine Marketing BlogMany website owners have learned valuable lessons from Google’s latest algorithm change:  The Penguin Update. The Penguin update has been a nightmare for many owners of affiliate websites who have not followed Google’s best practices. infographics, visuals, data sharing). Answering Questions.