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  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Blog] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Blog] Weekly Wrap-up May 18th
    Happily, there have been plenty of great blog posts to bring some fun and education into our week. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Blog] Savvy Week in Review - May 4
    Five of the All-Time Biggest Blogging Questions Answered by @markwschaefer. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments!
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Blog] What is the Difference between B2C and B2B Marketing?
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Blog] Emoji marketing? You better believe it!
    This post originally appeared on the Affinio blog and is used with their permission.  By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford Dictionary chose an emoji as the word of the year.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 17, 2013
    [Blog] 5 Ways to Be a Better Inside Sales Rep
    What blogs should you subscribe to? Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. When I was an inside sales rep, I was always concerned about who I thought was performing better than I was. It’s not really the best way to be. Your sales career is similar. EVERY.
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Starting to Think About Purchasing B2B Marketing Services?
    The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Part One of Three. What is Marketing? A. Scheduling meetings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Blog] Content Is The Key To Social Selling Success
    Check out this social-selling problem solver’s cloud blog at Cloud Disruption. well-crafted blog post or a curated article passed on from HBR.com to your customer can help thwart the ‘same old objection’ that you hear. Content marketing is the key to open the door to your social selling success. However, we do all of that with content.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 12, 2012
    [Blog] 2013 Marketing Automation Trends That Will Boost Your Social Media
    When I did my blog post on marketing automation vendors with social media features , I was struck by the lack of consistency between the social features offered in each platform. During my research for this blog post, I was reminded of two digital marketing trends that could have a significant influence on future MA platforms. 1) Showrooming.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Blog] 10 Social Media Marketing Mistakes Businesses Must Avoid
    In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Setting up and growing a business blog is critical to your brand’s long-term success. Guest post by Gary Dek.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Blog] Supercharge Your Sales and Marketing Vocabulary
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. But have you identified these words? Value (Not Price).
  • VIEWPOINT  |  THURSDAY, MARCH 3, 2016
    [Blog] 4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)
    This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account. The Lead/Revenue Assumptions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 6, 2015
    [Blog] Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof
    Here’s a fact-filled blog post that uses some my carefully assembled information. How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. But you, Dear Reader, get the benefit of my crazy little binge. Marketers certainly see this as well.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Blog] How to Generate More Opt-ins With Your Email Marketing Campaign
    by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. How to Generate More Opt-ins With Your Email Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Blog] Act-On Inbound has arrived
    Optimize your blog for search engines. The SEO Audit plug-in for blogs will bring your bloggers’ posts into the search mix through integrations with WordPress and Drupal. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On. Let’s break it down: Buyers are searching. Get found!
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Blog] Understanding Content Targeting: 6 Steps to getting it Right
    Related Stories Professional Services Marketing Today’s Blog Roundup Best Website Techniques for Greater Online Lead Generation Busting 12 Myths about Marketing Automation Tools. A/E/C Accounting & Finance Management Consulting Technology Content Marketing Lead Generation Online Marketing Strategy The Visible Expert
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Blog] How Do You Define and Mine Modern Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. But as we know, the buck doesn’t sop there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Blog] How social media amplifies competitive advantage
    But he wrote a blog post this week that made me think a lot about the changing nature of competition. When Jay Baer speaks, I listen.  In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. Is the traditional idea of competition obsolete? Certainly this is sound advice, but I don’t completely agree.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Blog] 4 Tips To Becoming A B2B Marketing Insider (and More)
    There are a lot of great blogs out there. But when I attempted to define the blogging objectives for B2B Marketing Insider , I asked myself “does the world need another marketing blog?&#  I did see one large gap: corporate marketers speaking from inside their companies about what life is really like for the B2B marketer.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog] 8 Ways to Solve Prospects' Problems Through Your Marketing
    How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Blog] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Your blog''s sidebar. The bottom of each blog post (possibly as a slide-in CTA ).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. But how?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Blog] The Future of Modern Marketing As Seen by Global Experts
    If we get enough additional predictions, we publish them in a future blog post. Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. It is efficiency. More efficient content that serves the right audience. Lots and lots of data.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Blog] Capitalizing on Pinterest Rich Pins price notifications
    Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How huge?
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Blog] So what is native advertising?
    Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. Blogging. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Interesting Infographics: How B2B Sales Has Changed
    Inbound examples: social media, blogs, emails (based on your permission). Finally, inbound marketing produces leads AND revenue – consider these revenue percentages: Corporate blog (57%). I thought it would be interesting to look at how B2B sales have changed. The outbound approach is too assertive. Then he contacts you. Twitter (42%).
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Blog] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Blog] The Ultimate 2015 SEO Redesign Checklist
    Set up blog (if it makes sense for your business) : Freshness of content is believed to be one of the ranking factors in Google algorithm. Creating a blog is a great way to ensure your company keeps up on creating new, relevant content. If you’re planning on a website redesign heading into the new year, read on! hl=en.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Blog] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    The discussion can get heated; see this article, from the Sales Lion blog: Why the Inbound vs. Content Marketing Debate is Stupid. See How to Fix the Sad State of Content Marketing , on Christopher Penn’s blog.  What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. They cover wider themes. among others.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Blog] 6 Social Media Publishing Best Practices
    Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. Forget them.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. solid benchmark for B2B firms to aim for in this particular metric is 2.00.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog] How to Use Digital Marketing to Transform Your Business
    At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media. Is your company fully embracing the digital age?
  • BIZIBLE  |  TUESDAY, MARCH 8, 2016
    [Blog] For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis
    We found that Campaign 2 promoted ungated blog content, which is simple to consume on a mobile device. In order to have the high conversion rate that it has, however, readers of the blog content did need to go on to fill out a form during the same session. Note: I have yet to see another study that confirms or disproves this fact.).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] The Many Faces of the Dreamforce Attendee [Infographic]
    Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s finally here! From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Blog] 5 social media pain points and the point they prove
    Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. You need a business strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Blog] Thought Leadership: The Most Misused Term in B2B Marketing?
    Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. In my work developing content for technology companies, the topic of “thought leadership” comes up often.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Blog] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. It is. Yeah, me neither.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 15 Metrics Every Marketing Manager Should Be Tracking
    We've written a blog post that tells you how, which you can read here. 2) Traffic Waterfall. This metric is also a great tool to incentivize, say, your blog team to hit a lead goal for their own channel. Blogging, SEO, social media, and email marketing fall into that bucket. How do you measure the impact of a blog post?
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Blog] 3 Conversion Psychology Principles to Use in Sales Copy
    For more insights on how to increase your conversion rate, check out our blog  7 Steps to Writing Copy that Sells ! The post 3 Conversion Psychology Principles to Use in Sales Copy appeared first on Writtent Blog. Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. 
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Blog] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
    Check out our sponsor WPEngine who powers this blog: Speed up WordPress with our baked in CDN, super fast servers and amazing up-time. Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. How to Find New Customers.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Blog] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. In this guide, you’ll learn: Why blogging is essential for the growth of your business online. One company increased its lead flow by 80%, driven primarily by its blog. Right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Collaborate for the Internet of Customers with 7 Ideas for 2014
    Collaborate for the Internet of Customers with 7 Ideas for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Blog] Marketing Automation Hacks
    blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Work smarter, not harder. Cloning-. Snippets-.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 15, 2012
    [Blog] Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
    Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. Find out which attendees fit your Universal Lead Definition.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Blog] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Include a link to your website, blog, and any other social channels. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  The statistics are evident; B2B usage is on the rise. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Blog] Do you need a massive audience to be huge in social media?
    Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. ” Well then. Does size matter? In a {grow} first, I am actually going to answer the question and then prove myself wrong.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Blog] How to Write Copy that Reads Like a Bestseller
    As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Larry Brooks, a fiction writer and teacher, has some excellent articles and e-books about the art of story structure at his Storyfix blog. Good business writing does not have to be staid and boring.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Three Tips for Easy Editorial Calendars
    article, blog post, white paper, etc.). Have you blogged about the benefits of software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Key dates (i.e.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Blog] 5 Traits of Great Marketing Content
    From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. Eighty percent. Sign Up Today.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Blog] 15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]
    For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process. The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. You'll learn all about: Inbound links. On-page SEO. Meta Tags.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Send emails with a sense of urgency using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. ” 2.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Blog] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog.  By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • HUBSPOT  |  SATURDAY, JANUARY 16, 2016
    [Blog] 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
    This post originally appeared on HubSpot's Sales Blog. Check out this blog post for more information on incorporating stand-ups into your daily routine. 2) Triage your to-do list for the rest of the day. To read more content like this, subscribe to Sales. In my freshman year of high school, I was on the cross-country team.
  • INFER  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter
    For more information, visit www.infer.com or read the company’s blog at blog.infer.com. Press Release : Hyper-Growth Companies Leverage Infer to Power Data-Driven Sales and Marketing. In short order, it has generated hundreds of thousands of predictions that have helped drive net new customers and revenue.”. About Infer.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Blog] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. If you choose this path, be prepared to hear how easy it is to blog, and how many of your family members wish they could get paid to do it. Source: Giphy.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 5, 2011
    [Blog] A research perspective on social media’s performance
    Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. B2B Web Strategy Social Medi
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Blog] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside. Stock photos get a lot of hate.
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.  and the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Blog] Highlights from my #SMMW keynote speech
    This blog post explains the idea of changing your marketing goals in detail. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. This blog post explains the idea of changing your marketing goals in detail. What a great event. Resources. Reach. Resources.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Blog] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This post originally appeared on the Academy blog. Metrics Every Marketer Should Check Weekly. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. To read more content like this, subscribe to Academy.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Blog] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Alexandre Papillaud , Director, Global Demand Center at McAfee. Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none. doubt it. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. closed out our blog week talking about content marketing strategies and offered a few tips for an effective content marketing strategy. Now, on to this week's recap. March 4, 2013. March 5, 2013. March 6, 2013.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Blog] How to measure your content ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio
    Opentopic blog >> blog.kissmetrics.com Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. Marketing Technology Cmo undefined
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Steve Sachs, CEO of OneSpot, blogged “Content marketing may not look or feel like digital advertising, but its backend needs to work more like today’s existing programmatic ad technology stack for brands to really succeed in a digital environment.” Well AdWeek is over. We found out that Jerry Seinfeld loves advertising.
  • CHIEFMARTECH  |  MONDAY, JUNE 13, 2016
    [Blog] chiefmartecTV: From cave paintings to the Personalized Mona Lisa
    Last week we livestreamed of the first episode of chiefmartecTV , a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Are they actually accelerating in their arrival or adoption? chiefmartecTV
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Blog] A complete strategy for effective scheduled tweets
    Voila! I don’t even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social  . don't even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social .
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Blog] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! We missed our deadline by about a month, but I’m pleased to report that we have officially renewed – and improved! – our Google Partner status. Beat the Veep.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Blog] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Best Practices That Make Online Marketing ‘Stick’ [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Blog] Marketing, Journalism, and Truth as Competitive Advantage
    Through blogging and technology like smartphone video cameras, journalism has been democratized.  I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? great question! 
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Blog] The Definitive Guide To Lead Nurturing
    The Definitive Guide To Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing b2b
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Blog] Evergreen Content for Marketing Credibility and Staying Power
    One thoughtful white paper can become a series of blog posts, a webinar, a video, an infographic, an interactive quiz, or anything else you can think of. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Blog] 18 Must-Know Marketing Analytics and Metrics Experts
    Blog: Amy Africa’s QLOG. Website & blog: SiteTuners. Website & blog: Eisenberg & Associates. Website & blog: Occam’s Razor. Website & blog: [link]. Blog: QuickSprout. Website & blog: VisionEdge Marketing. Blog: Tom Pisello, The ROI Guy. Amy Africa. Tim Ash.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Blog] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Showcase reviews: StoreYa Blog.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Blog] Changes in Social Algorithms Should Motivate, Not Intimidate You
    Twitter Blog. Instagram Blog. You've noticed it on your company social media profiles. You put together a social update. You proofread it, added a visual and clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little or no likes or comments.
  • KAPOST  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog] Conduct a Content Analysis in 3 Easy Steps
    Very rarely is success easy to measure: your blog readers will often take numerous twists and turns before becoming buyers—not to mention, content is also a valuable tool to bring existing buyers back to your website. Summarize the Importance of Blog Posts, White papers, and Webinars in Three Simple Steps. 1. Collect Qualitative Data.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Blog] A Handy Holiday Marketing Calendar
    Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. If so, now’s your chance to try something new in 2015. © 2014, VerticalResponse Blog. The post A Handy Holiday Marketing Calendar appeared first on VerticalResponse Blog.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog] Choose Your B2B Social Media Words and Metrics Wisely
    Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. from Hubspot Blog. The Risks of Writing a Company Blog. Continue reading.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Blog] The Speakers at the Social Tools Summit #SocialTools15
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • BIZNOLOGY  |  MONDAY, MARCH 11, 2013
    [Blog] The intranet social garden and quantum mechanics
    How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions? But corporate blogs can be excellent vehicles to track the progress of a project, provide executive updates, and discuss business news relevant for your organization. Photo credit: Serolynne. Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] 3 SEO Basics for Content Marketers
    To make it easier, when you’re devising the titles of your blog pieces or content, you should try and put the key term in the title. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. You shouldn’t be.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Blog] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. To recap from the previous blog: Step one : Your executive team has identified business objectives for the upcoming year or quarter. Many companies miss this crucial step.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. Take a look at Geico, for example.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Blog] Add Some Zen to Your Marketing with Optimonk
    Join us for our co-hosted webinar coming July 29th at 10 am PT! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. to see which options have the best conversion rates with your customers.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Blog] 6 Tips to Get a Logo Design That Gets Customers Talking
    Remember, there will be many times when your logo will be the voice of your business before people even consider your products – make it work in your favor. © 2015, VerticalResponse Blog. The post 6 Tips to Get a Logo Design That Gets Customers Talking appeared first on VerticalResponse Blog. Define your brand visually.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Blog] Promoting content: build great content marketing relationships
    Biznology’s content reaches a wider audience than my own blog on Andigo’s site. There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . (Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
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