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  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Blog] Getting in Step with Sales
    In this blog we’ve talked about sales and marketing alignment ( perhaps what we instead need to be focusing on creating another prospect persona of the sales professional because as Dunne points out the chasm between departments starts with a lack of understanding how sales professionals are built and run. Not really, if ever, posits Dunne.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Blog] Marketing Showdown: How to Reach Gen Y
    If you want them to blog, you might  provide them with a guide. Because of this, I’d like this blog post to become a discussion. hope this blog inspires a conversation across all generations—we all have a lot to learn from each other. What started as a lighthearted chat soon became a battle of the generations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Blog] Are you on your customer’s A-List?
    Determine appropriate cadence for owned media (blog post), mailings, postings, tweeting, etc. You can follow him on Twitter @SocialSteve and visit his blog at [link]. By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly.  I’ve been busy.  But I am sure it is very different for you. Right!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Blog] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit. 
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 25, 2011
    [Blog] Gunman updates Facebook status During Standoff
    (We’re introducing a new weekly blog feature today – highlighting some wild and wacky story from the week just past. This will be our regular Saturday feature. We hope you enjoy it. Please enter a comment below to let us know what you think of this new feature.). Friends and family responded with more than 100 messages.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog] R.I.P. Social Media Consultant
    To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand.  The business world has always had PR agencies, ad agencies, SEO firms, and various digital and marketing agencies.  What’s your take? Social Media Marketing
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Blog] 6 Mistakes That Make Your Website Look Like a 1970s Kitchen
    Blog Consistently - Have a blog? Haven’t blogged in six months? Having a blog is a major part of successful inbound marketing. This will set the right expectations with your subscribers and make your blog look credible to new visitors. 4. Guide To Website Content Renovation. 1. This is merely a band-aid.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Blog] How to Deal with a Bright-Shiny-Object Marketer
    wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] 12 Tips for Building and Managing a Bigger Sales Pipeline
    You can connect with Matt via Twitter or his blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? The majority of your leads may be qualified, but they’re not ready to be worked into an active buying cycle. for you.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Saucy Tips to Boost Sales via Pinterest
    Score more marketing tips like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Saucy Tips to Boost Sales via Pinterest appeared first on VR Marketing Blog.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Blog] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. Before sending your recommendation request, find something to send to your contact, such as an interesting blog post, webinar invitation, research report, or even a referral. To read more content like this, subscribe to Sales. Recommendations are the next best thing. project.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] It’s Win Wednesday!
    appeared first on Content Marketing, Virally Blog. Calling all marketing agencies! We have a little competition for you for Win Wednesday. Would you like the opportunity to use Virally Pro completely FREE for 6 weeks to create leads for you and your clients? As visitors download the file we capture their social profile in our social CRM.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    She blogs to show brands how to use social media to create an engaging online presence. With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? Sofie is Community Manager at Engagor.com.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Personal Learning Environments - JITT
    PLEs - Blog-based approaches | PLEs - ePortfolio-based approaches | PLE implementations. Our Blog. Personal Learning Environments. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Feedback and suggestions for additions are most welcome. PLEs - General.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] 10 Opportunities You're Missing on Thank You Pages
    Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Don’t just say “Subscribe to our blog!”, Provide links and explanations to blog articles and other web pages that relate to the offer. 6. Now what? Really Thank Them!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 6, 2012
    [Blog] What Walt Disney Knew About Failure
    What Walt Disney Knew About Failure is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Today’s post comes from Lenn Millbower , a professional speaker with 25 years experience inside Disney. He shares some of his firsthand perspective here. Rowling. And Walt Disney.
  • FUNNEL FOCUS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] Inspiration for Compelling Content Found in the Simplest of Places
    There are countless books, articles, blogs, social media outlets, and websites (like the one I am siting) dedicated to content marketing and why it is an essential tool for B2B and B2C marketers. Louis Rix recent post to the Content Marketing Institute blog,  5 Places to Find Inspiring Content Ideas ,   lays out exactly that.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Blog] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    It starts as a single word or phrase casually written into a blog post, video, or social channel. The only way to truly stay on top of your social circle’s buzzwords is to keep up with social media, blogs, videos , and whatever else may be posted within that circle. Someone sees that word and decides to include in their next upload.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Blog] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. Follow Simon on Twitter @mrjonesinsf. It was as if everyone that worked in any flavor of marketing job suddenly thought, we need more content in our lives. Crazy?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Blog] How to Optimize Your LinkedIn Company Page in 15 Minutes
    However, if you can go in and post a link to a blog article in the morning and perhaps a discussion question at night, you're on the right track! Add your blog RSS to your page to auto-populate your blog's content. Pretty hot, right? Ready? 10 Steps to Optimize Your Company Page in 15 Minutes. 1. Thought so! 4. No worries.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Blog] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
    And if you need a few ideas to jump-start your lead generation creativity, check out this blog post.). 2) But if your Facebook posts flop quickly, you''ll have more chances to get it right. Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. Image credit: Robert S. Donovan.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 20, 2013
    [Blog] Digital Marketing: How to craft a value proposition in 5 simple steps
    So, today’s B2B Lead Roundtable Blog will highlight Austin’s  session on you how you can craft a value proposition in five simple steps. Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. What is a value proposition?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    To explain how it works, developers offer this example on the Pinterest blog : “Let’s say you’re pinning workout inspiration to your marathon training board. Get more social updates by subscribing to our weekly email newsletter. © 2015, VerticalResponse Blog. Need help with a remodeling project?
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Blog] 19 Email Deliverability Terms Every Marketer Should Know
    This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. Feel free to share and embed it on your own blog to spread the email deliverability wisdom! Deliverability is an ever-changing and important piece of a strong email marketing strategy. 10) Open Rate.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Blog] Top 56 B2B Marketing Posts for September 2010
    Setting up a B2B blog or a Facebook or Twitter [.]. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010 It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. 0160; Blog on Print.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 24, 2012
    [Blog] Have You Used Social Media to Enhance Your Events?
    Collect your speaker’s blogs all in one place and create a dashboard of their latest posts. Everybody does some sort of events in their businesses. Open houses, counter days, new product launches to name a few. Have you ever considered using social media to help create buzz? Create pre-event buzz - Start early with registration.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] How to Create a Unique Social Hotel Experience
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller.
  • SAZBEAN  |  MONDAY, JANUARY 16, 2012
    [Blog] 4 Tips to Keep Your Website Ahead of the Curve in 2012
    Inspiration and how-tos for more hands-on DIY upgrades can be found at coding/design blogs like A List Apart, One Extra Pixel and Mashable ‘s Dev and Design channel. Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. Don’t Be Afraid to be Bold. Mail Chimp. Instagram.
  • ENGAGE  |  WEDNESDAY, JULY 25, 2012
    [Blog] A Simple Formula for Social Media Engagement
    Someone has mentioned our brand in a positive way in a blog post? I may comment on the post or Tweet the link. Tag it or star it as something I may want to circle back on (as a reference, to use in a blog post, to send to a colleague or client or boss). Blog about it (more on that below). No, we know what the buttons do.
  • SAZBEAN  |  THURSDAY, JUNE 2, 2011
    [Blog] Executives Using Social Media? Yes or No?
    There are some examples of other good use by executives in  this blog post by  Beth Kanter. Should top executives be using social media? How do you decide? Does it make a difference if a company is publicly traded vs private? The Dos and Don’ts of Executive Social Media – Gini Dietrich. tend to agree mostly with Gini.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] 5 Quirks of the Human Brain Every Marketer Should Understand
    Blog posts and headlines that attack the reader for making a stupid mistake, or something similar. The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws? These brain quirks can seriously limit your marketing efforts, and even cause them to backfire on you. No surprise there.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 30, 2012
    [Blog] 7 Habits Of Highly Ineffective Teleprospectors
    There's a lengthy list I've encountered being in the trenches as long as I have, most of which you've likely seen me yammer on about in a blog here or there, but I figured it would make sense to narrow it down to the ones I see most often. Over the years I've seen many talented teleprospectors struggle consistently to hit their goals.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 22, 2013
    [Blog] 3 Free Photo Editing Tools That’ll Give Your Pics Sham-Wow
    Share with us! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Free Photo Editing Tools That’ll Give Your Pics Sham-Wow appeared first on VR Marketing Blog. PicMonkey.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Blog] Week in Review: April 26
    How to blog like you mean it by our own @suddenlyjamie. April is flying by! But we've managed to catch some real gems in our nets this week from around the blogosphere. Here's hoping they reinvigorate you as much as the new life springing up all around us! For Brands, Small Is The Next Big Thing by @davidbrier via @FastCompany.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Blog] Look For The 3 C's When Hiring Inside Sales Reps
    More Inside Sales Hiring Blog Posts: 3 Characteristics to Look for When Hiring Inside Sales People. Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Connecting 2 the World
    Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. As I blogged earlier , I think there are three main groups we should be targeting: organizations, individuals, and business/vocational schools (higher ed and even high school vocational/business programs).
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Blog] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    How will we sleep at night knowing that we missed that viral Buzzfeed blog? That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Image: Courtesy of Shutterstock . Christopher S.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Blog] How B2B and B2C Marketing Are Different
    We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. My fourth book, Social Marketing to the Business Customer ,  came out this week. Download a sample chapter. Value-driven decision-making.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Blog] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather. There is, however, one thing I do like about winter, and that is the month of December. Like most people, I love Christmas.
  • LEADSLOTH  |  THURSDAY, APRIL 15, 2010
    [Blog] Lead Nurturing Checklist for Marketing Automation
    The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. And what are the decisions that you need to make? Segmentation.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Blog] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. Help Scout Marketing Blog. Alright, now a quick word on how Help Scout''s guest blogging program has helped them edge out bigger industry competitors.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Blog] Viral Marketing in B2B - It Works!
    I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Blog] Google Knocks out Authorship Photos
    Tell us your thoughts in the comment section below. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google Knocks out Authorship Photos appeared first on VR Marketing Blog.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Blog] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    You could be featured on this blog. Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Looked great on paper. But she was mistaken.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog] What Exactly Does Google Consider High Quality Marketing Content?
    Every 24 hours, 2 million unique blog posts are published. There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. What Are the Quality Guidelines? What Quality Means for Your Content Strategy. Cloaking.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Blog] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    So, Arnold started tweeting articles featuring career advice, news about upcoming events and job openings, in addition to blog updates. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 28, 2014
    [Blog] Market Basket Boycott Has a Happy Ending
    The social media implications alone could fill a dozen or more blog posts. He said, “It was a line on your blog post that got me.” Rainbow from Market Basket parking lot. (c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. Like I said, RIVETING!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 25, 2014
    [Blog] 4 Ways to Use Data to Determine the Best Time to Cold Call
    But who has time to sit and monitor every competitor’s Twitter handle or blog? Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Blog] 2 Challenges to Keyword Collaboration
    Coming soon: a complete review at my other blog.). This blog post will begin to fill this gap in her book. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139). Cultural Issues.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Start by defining a clear blog strategy. Publish frequently and give your blog some features that stand out. But how do you do it?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 1, 2012
    [Blog] Never Forget the Details: It's Not Over Yet
    Today, Dan Waldschmidt , sales strategist and author of the EdgyConversations blog, shares a hard-earned lesson. Share your never, ever sales advice or story in the comments section of my blog. And, the worst thing was, his own excitement was the cause of this horrible mishap. __. So excited I missed a very important point. Your Turn!
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Blog] 5 Marketing Tactics That Don't Matter
    Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do. Too many marketers, however, water down the impact of their blogging efforts by creating tons of new blogs for campaigns and other marketing functions. Here are several examples. Really?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Blog] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    million people accessed social networking sites or blogs on their mobile devices. We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. billion people) are mobile subscribers!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Blog] The Lead Generation Assessment Service
    We’re honored if you would use it to create links from your website or blog. B2B Lead Generation | The Lead Generation Assessment Service. “The leads we get from Marketing are crap.&#. No doubt many business leaders hear comments like that. Chances are, they’re right. The leads they are getting are crap. But why?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Blog] What Type of Content Should My Company Produce?
    Mitch Joel, President of Twist Image, has penned an interesting post in his Six Pixels of Separation blog. (We thank Mitch for permitting us to summarize his great post here.). Everyone is connected. Connect your business to everyone. He says that Marketers must accept the fact that they are no longer just Marketers. They are Publishers.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Blog] Twitter Launches Weekly Email Digest to Aid Content Discovery
    Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they're connected with on Twitter. If it weren't for Twitter mentioning that fact in their blog article explaining these weekly digest emails, I never would've picked up on that.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Blog] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?”
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Blog] Six Great (and brief) B2B Reads for Labour Day
    This blog post by Jeff DeGraff   is one I have come back to a few times since it was published last year. Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. Thus begins another academic year. The Knights Who Say…. Got channel?
  • CK'S B2B BLOG  |  THURSDAY, OCTOBER 28, 2010
    [Blog] Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
    And, as I promised attendees, I'm sharing the presentation through my blog. This will also be posted on Rutgers' blog soon. The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [Blog] Sales Ready Leads: Quality vs. Quantity
    We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” It’s like taking the glory suit off of the Klansman. That said, are anonymous communities more authentic? . Maybe. Goaded? Bullied. believe yes. Potentially painfully so.
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 26, 2011
    [Blog] Stories are the Key to Buyer Engagement
    He’s found your company via a search that returned a blog post at the top of the results page. One of the biggest challenges for B2B companies is what they do to keep prospects interested and engaged across a long-term, complex buying process. submit to you that storytelling is the answer. Stories are an expression of movement.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 27, 2015
    [Blog] Show Me the Money: 5 Small Business Grants to Consider
    Get the details here. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Show Me the Money: 5 Small Business Grants to Consider appeared first on VerticalResponse Blog.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Blog] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. They''re being called ''greedy,'' ''evil,'' and other things that I simply can''t repeat on this blog. Is this evil?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 2, 2014
    [Blog] 5 Ways to Take Privacy Seriously with Your Email Marketing
    Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Ways to Take Privacy Seriously with Your Email Marketing appeared first on VR Marketing Blog.
  • THE POINT  |  FRIDAY, NOVEMBER 16, 2012
    [Blog] Has Content Marketing Made Branding Obsolete?
    The leads that you generate from a white paper about best practices, or a Webinar about ROI, or an infographic about industry trends, or (ahem) a blog post about a “hot topic” all serve to make your brand irrelevant. Confession: as a died-in-the-wool direct marketer, I am a branding cynic. Starbucks is a successful brand. And so is Nike.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Blog] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. We have to.&#. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Blog] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • ENGAGE  |  WEDNESDAY, AUGUST 10, 2011
    [Blog] If This Post Were a Search Engine Results Page
    But the point remains: it’s important to be as close to the top as possible, and getting there is increasingly competitive.) If you liked this, try: Truveo Relaunches Sites with Improved Video Search Tools Why SEO Would Matter Even If Search Engines Stopped Running This Blog Post is Brought to You by Paper…Mostly.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 18, 2012
    [Blog] Creating Relevant Content
    Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Traditional advertising methods no longer help leads move forward in the sales cycle. There are several ways find out your audience's most pressing issues.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [Blog] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Blog] 11 expectations to have from a great SEO proposal
    SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. This occurs through a blog, newsletter, PR releases, and social media sharing. 54% of consumers find a website through natural search (source: Forrester ). How do you know?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 10, 2012
    [Blog] The Secret Sauce for Creating Gold Medal Relationships
    Even now companies hide behind perfunctory press releases and turn-off their blog comments. Contributing Columnist  Stanford  Smith obsesses about how to get passionate people’s blogs noticed and promoted at  Pushing Social , except when he’s chasing large mouth bass! By Stanford Smith, Contributing {grow} Columinst. We’ve got it bad.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Blog] How to Convert Raw Leads into Best Friends Forever
    Use digital to humanize your marketing, whether that means reaching out to potential buyers directly, initiating conversations on social channels, showing off your amazing sense of humor, sharing emotionally compelling customer stories, or using your company blog to let your employees express themselves in a human way. 2. Good for you. Leads.
  • LEAD VIEWS  |  TUESDAY, JULY 3, 2012
    [Blog] 7 Lead Nurturing Myths
    – Part 1 of Funnel Series This is the first in a series of blog postings. Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Although there’s a lot of useful stuff out there, sometimes misinformation and myths masquerade as expertise. Lead nurturing requires lead scoring. Not true!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Blog] 3 Reasons Why Responsive Email Really Matters to Marketers
    Reasons Why Responsive Email Really Matters to Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, buyers consider their mobile devices and their email accounts as inseparable. So why aren’t more marketers delivering emails that consistently look great on any screen size? Read on. 2.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Blog] Reminders Impact On Webinar Attendance [Chart]
    Reminders Impact On Webinar Attendance [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Most people think of event automation as a huge time saver, which it is!  But – it can be so much more. Like this chart? Like a chart like it every week?
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Blog] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    //. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Blog] Do Those Holiday Emails Really Get Read? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  open rates
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] 10 New Examples of Marketing So Useful, You’d Pay For It
    One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. IKEA Moving Day.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Blog] 5 Event Ideas that Attract Customers
    Send your event marketing emails for free using VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Here are five ideas for customer-attracting events that any business can use: 1.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Blog] Catch up on New Pinterest Tools That Can Help Your Business
    For a small business, Rich Pins can be used to convey more about a product including its price, or even to share blog posts. For more inspiration, check out this blog post from Pinterest. Let us know in the comments! © 2014, VR Marketing Blog. Recipe pins encompass a picture, ingredients and cooking time.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Blog] Using Inbound Marketing to Promote Your Next Conference
    Internally, be sure that you link to the event page from other pages on your site, especially older blog posts. Once you have an event page that utilizes some or all of the best practices highlighted in this blog, you can really get marketing and start filling seats So, you’ve decided to host a conference , now what? Event Image.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Blog] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    To someone unfamiliar with online marketing, terms like blogging, RSS, and social media not only sound strange but are also unclear in terms of how they connect to business objectives. Instead of ' Blog ,' Use ' Content Publishing Platform ' - Blog is a strange word to those unfamiliar with online marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Blog] What’s On Your Sales And Marketing Program Wish List For 2013?
    Matt Bertuzzi from The Bridge Group offers some great insight into this topic in his blog, Inside Sales Ratios: Lead Generation Reps to Field Reps. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played. Learn more about how to do this here.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 18 Growing B2B Content Marketing Trends to Share
    77% of B2B Marketers use blogs as part of their content marketing. 4. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 20, 2010
    [Blog] Slide in semiconductor sales a sign for other b-to-b reps?
    Guest Blog | Vincent M. Cramer. When I graduated from college, the number one movie was The Graduate , starring Dustin Hoffman as Ben Braddock. After graduating from college and returning home, Ben is forlorn about his future prospects. Sales guys like me could be a superstar one year and live in fear of losing our job the next year.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 20, 2010
    [Blog] Slide in semiconductor sales doesn’t bode well for other b-to-b reps
    Guest Blog | Vincent M. Cramer. When I graduated from college, the number one movie was The Graduate , starring Dustin Hoffman stars as Ben Robinson. After graduating from college and returning home, Ben is forlorn about his future prospects. Sales guys like me could be a superstar one year and live in fear of losing our job the next year.
  • FOLLOW THE LEAD  |  TUESDAY, MAY 25, 2010
    [Blog] When social media ‘will be like air’
    can improve efficiency, communication and decision-making for senior managers and their organizations. . It’s one thing for sales managers who prefer not to actively engage with social media tools. And I can guarantee you that b-to-b [conversations] are happening on Twitter. I see them every day: ‘Just had a great conversation with my vendor.’” .
  • FOLLOW THE LEAD  |  TUESDAY, JUNE 1, 2010
    [Blog] Pre-production half the battle in creating meetings with C-level
    Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? Then you know how tough it is to connect with these crazy-busy people who are never in their office, rarely answer their phones and seldom reply to voicemail or e-mail. Be invaluable: Realize that you are the primary differentiator today. Subscribe to RSS.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Blog] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Like other social ad options, Sponsored Updates will be a great way to promote content, particularly for marketers looking to promote blog posts, articles, infographics or other content that doesn’t require registration. 4. Have you felt like social advertising just wasn’t right for your B2B marketing? Fills the Mobile Gap.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Blog] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    ” During his recent AMA session , followers and fans picked his brain on developing an authentic copywriting voice, his tell-all blog OkDork.com , getting people to pay for your offering, outsourcing work, achieving daily goals, and attracting thousands of email subscribers. That sure makes for a snazzy headline.). Go fail.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Blog] This Week in Digital Strategy 6.28.13
    This blog explores the other benefits to offering mobile coupons. Infographic: Who Looks at Banner Ads via MarketingTech Blog. Happy Friday, everyone! This week provided some great insights into the world of digital strategy. Get the full scoop in the roundup below. Ways in Which Mobile Coupons Help Businesses via Zeebric.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Blog] List Buying: 3 reasons why this tactic can be deadly for marketers
    To give you a full look at all of your options, on August 27, on the B2B Lead Roundtable Blog, I’ll provide actionable advice to help you get started building your list. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Or your phone rings.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    If content creation still feels overwhelming, there are plenty of ways to farm existing resources for your blog. Take a whitepaper or article and make blog posts from the content - or vice versa. Are you writing the blog post for a CTO to read? What is a content calendar and why is it important? Getting Started. Interview them!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Blog] The Consumerization of the Enterprise App
    Assistly ’s model for managing customer service is about intuitive as updating your blog. The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough. Assistly.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] B2B Marketing Predictions For 2011
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! We
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