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  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Blog] Being Pretty Isn’t Enough for Social Media Marketing
    This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Online, you’re never the lone beauty in the hotel lounge.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Blog] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Write a blog. The blog on your business’s website is your place to write about anything and everything that might be of use to your customers. During the holidays, use your blog to feature hot products, seasonal services, time-saving tips for your customers, and more. It’s the most wonderful time of the year. Check.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Blog] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails appeared first on VerticalResponse Blog. Let’s get started!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blog] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Not only do people not have ( not make?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Blog] 3 Reasons to Delegate When Managing Your Inside Sales Team
    I came across the blog How Well Do You Delegate that talked about the importance of delegating and working with others to get everything done efficiently. At first I was completely thrown off by his comment. I thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 17, 2013
    [Blog] The Critical Importance of Buyer Personas in B2B Marketing Today
    This blog recommends the great WordPress hosting of WPEngine. “ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. The advice is good but I think it does not go deep enough. better yet.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Blog] Why You’re Going to Buy More Google AdWords [Chart]
    Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. But what is the end-game here? 4 years ago, “my Google” was the same as “your Google”. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Catch up on content marketing blogs. Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind - by reading the best blogs! Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. 8 a.m. Write up your ideas. 500 views? A thousand?
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Blog] Act-On Inbound has arrived
    Optimize your blog for search engines. The SEO Audit plug-in for blogs will bring your bloggers’ posts into the search mix through integrations with WordPress and Drupal. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On. Let’s break it down: Buyers are searching. Get found!
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Dear CEO: The Era of Accountability Starts in 2017
    This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. (Photo Courtesy of Kenny Madden). I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. At some point it has to stop, doesn’t it? Dollars are squandered. Sales is mad.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Blog] A Detailed Guide to Using Slideshare Analytics
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Blog] Why Human Competition is the Least You Have to Fear
    I for example will include more and more images and graphics into my online presence – creating a color-bombed visual marketing blog experience you haven’t seen before. The best advice I ever received for my business, and my blog The insider’s guide to social media consulting success. Impossible? Wait for it. Noooo.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 13, 2012
    [Blog] 25 Influential Leaders in Sales – 2012 edition
    Check out this blog post we wrote on Social Selling University : How Do You Create a Twitter List? In 2011, we began InsideView’s 25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales. Curious to know how? David A.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 13, 2012
    [Blog] 25 Influential Leaders in Sales – 2012 edition
    Check out this blog post we wrote on Social Selling University : How Do You Create a Twitter List? In 2011, we began InsideView’s 25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales. Curious to know how? David A.
  • CAPTORA  |  WEDNESDAY, JUNE 8, 2016
    [Blog] 3 Reasons You Need Dynamic Landing Pages
    The post 3 Reasons You Need Dynamic Landing Pages appeared first on Captora Blog. Personalization and multi-variate testing can mean expensive technology and developer resources. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content. BOOST QUALITY SCORES. LOWER COST-PER-CLICK. SIGN UP NOW!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Blog] 862 Hours of Inbound Marketing: A Statistical Analysis
    Content creation is defined as researching and writing blog posts and offers. 1) November 18/19, 2013: “Written Style Guide” (Offer) & “How To Quickly Create A Written Style Guide” (Blog Post). In Month One, Emily created a blog post and an offer about creating a style guide for your company. What I Gathered From HubSpot.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Blog] How to Build a Social Media Dream Team
    This blog will look at three essentials of a social media dream team, from the team members you may want to hire to processes you should put in place. . Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Scan through and read articles from top blogs in your RSS feed. Leave comments on top blog posts, respond to brand mentions on social media or in articles, answer relevant questions, and more. Whether it’s a blog post, video, cartoon or new landing page, use a dedicated block of time to produce something of value. Listen.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. So where’s the disconnect? Be Patient. Wrong.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 10, 2013
    [Blog] Why We Need to Reverse-Pimp Our Products Like McDonalds
    Read the blog post by AllThingdigital.com’s Peter Kafka, Here’s the McDonald’s Ad All the Web Guys Think Is Genius.) McDonald’s Canada released an online video ad that showed the truth about how they market their products. Many years ago when I lived in San Francisco, one of my friends was a food photographer. million views.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Blog] An Ode to Marketing Automation
    An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. A sprinkle of buy-in from the Boss.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Blog] Dreamforce Cheatsheet for Sales Pros
    Join Ken Krogue, author of the #1 Inside Sales blog and recently ranked #2 in Social Selling by Forbes and Huffington Post, as he discusses the convergence of inside sales and social selling. General. Attire : Business casual – Don’t forget to wear comfortable shoes. Dreamforce App : I will link to to this as soon as it is live.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The Use of Third Party Content.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [Blog] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada). A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. I’m not much of a fast food person.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog] Know the Legal Risks of Blab for Brand Marketing
    This TopRank blog post covers ways that brands could use Blab, and AdAge discusses why you should. This TopRank blog post covers ways that brands could use Blab, and AdAge discusses why you should. By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Blog] Weekly Wrap-up May 18th
    Happily, there have been plenty of great blog posts to bring some fun and education into our week. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Blog] Savvy Week in Review - May 4
    Five of the All-Time Biggest Blogging Questions Answered by @markwschaefer. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments!
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Blog] What is the Difference between B2C and B2B Marketing?
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Blog] 10 B2B Social Media Marketing Resolutions for 2016
    If you don’t yet have a blog, start one. If you have a blog, post one more day a week. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it. Oh, and remember that plan you made at the end of the year?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Blog] Strategizing Your Social Media Trifecta
    Today’s guest blog post about social media strategy for local marketing utilizing Facebook , Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest , AJ Wilcox. And if you’d like to submit a guest blog post on Windmill Networking like AJ did, please contact me ! Sales channel. Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Blog] Emoji marketing? You better believe it!
    This post originally appeared on the Affinio blog and is used with their permission. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford Dictionary chose an emoji as the word of the year.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 17, 2013
    [Blog] 5 Ways to Be a Better Inside Sales Rep
    What blogs should you subscribe to? Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. When I was an inside sales rep, I was always concerned about who I thought was performing better than I was. It’s not really the best way to be. Your sales career is similar. EVERY.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Blog] 7 Excellent Examples of Email Personalization in Action
    Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). This example came to my attention via Litmus' blog , in which they highlight an inspiring example of email personalization. Personalized email marketing : We have the technology! So why isn't anyone doing it? That's all! thanks guys).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Blog] 5 Myths About Sales and Marketing Alignment Debunked
    5 Myths About Sales and Marketing Alignment Debunked was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Myths About Sales and Marketing Alignment Debunked appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And yes, I do mean that it’s a pleasure! I promise.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Blog] 5 Lead Generation Lessons You Learned in Kindergarten
    5 Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. Hand-Raisers Are Encouraged.
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Starting to Think About Purchasing B2B Marketing Services?
    The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Part One of Three. What is Marketing? Scheduling meetings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Blog] Content Is The Key To Social Selling Success
    Check out this social-selling problem solver’s cloud blog at Cloud Disruption. A well-crafted blog post or a curated article passed on from HBR.com to your customer can help thwart the ‘same old objection’ that you hear. Content marketing is the key to open the door to your social selling success. Are they finding you?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Blog] 10 Social Media Marketing Mistakes Businesses Must Avoid
    In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Setting up and growing a business blog is critical to your brand’s long-term success. Guest post by Gary Dek.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Blog] Supercharge Your Sales and Marketing Vocabulary
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. But have you identified these words? Value (Not Price).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. 15) Blog about your webinar. Obviously, you'll want to provide links to the registration landing page within the blog post, too.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 6, 2015
    [Blog] Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof
    Here’s a fact-filled blog post that uses some my carefully assembled information. How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. But you, Dear Reader, get the benefit of my crazy little binge. Yes, there was actually much more.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Blog] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Include a link to your website, blog, and any other social channels. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. The statistics are evident; B2B usage is on the rise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Blog] How social media amplifies competitive advantage
    But he wrote a blog post this week that made me think a lot about the changing nature of competition. I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers. When Jay Baer speaks, I listen.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Blog] 8 Ways to Market Your Seasonal Business During the Off-Season
    Make sure your website has plenty of calls-to-action (CTAs) for people to stay in touch with you by subscribing to an email list or a blog, and even some offers that they can redeem for staying a loyal customer of yours, off-season or not. Plus, who's to say this season's customers will remember you when the next season rolls around?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 15, 2012
    [Blog] Optimizing the Lead: A data-driven optimization process
    B2B Lead Testing: “Cheap” data is actually expensive (via MarketingExperiments Blog). Tweet Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. Watch the webinar replay for a behind-the-scenes look at this research.
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Blog] How to Take a Sales Team From $0 to $100 Million [Podcast]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. So he stuck with what he knew. Inbound Sales Daily
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 2, 2012
    [Blog] Going Public is a Mile Marker, Not a Finish Line
    Going Public is a Mile Marker, Not a Finish Line is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Blog] 4 Tips To Becoming A B2B Marketing Insider (and More)
    There are a lot of great blogs out there. But when I attempted to define the blogging objectives for B2B Marketing Insider , I asked myself “does the world need another marketing blog?&# I did see one large gap: corporate marketers speaking from inside their companies about what life is really like for the B2B marketer.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Blog] 13 Networking Mistakes You Need to Stop Making
    Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. I actually wrote a whole blog post about gracefully excusing yourself from conversations. And best of all, it pays significant dividends over time.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Blog] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Write related blog posts. Blogs are a great, search-friendly way to attract people to your offer. Repurpose part of your offer as a blog post and link to the landing page for the full content or write about similar topics to generate interest in the focus area. Identify your audience. Values. Biggest challenges. Send an email.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Blog] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    In this blog post , you will learn the five aspects of an awesome business card. In this blog article , discover five tips to writing a standout resume as well as examples of resumes for the 10 most popular marketing positions. How to Write a Blog Post Every Single Day. Marketing can be extremely difficult. SEO inbound sales
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Blog] Capitalizing on Pinterest Rich Pins price notifications
    Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How huge?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. But how?
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Interesting Infographics: How B2B Sales Has Changed
    Inbound examples: social media, blogs, emails (based on your permission). Finally, inbound marketing produces leads AND revenue – consider these revenue percentages: Corporate blog (57%). I thought it would be interesting to look at how B2B sales have changed. The outbound approach is too assertive. Then he contacts you. Twitter (42%).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 30, 2012
    [Blog] Networking at Dreamforce: Daytime Vs. Nighttime [Infographic]
    Embed the Networking at Dreamforce: Daytime Vs. Nighttime Infographic on your website: Networking at Dreamforce: Daytime Vs. Nighttime [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Dreamforce is just a couple of weeks away and top of mind for many B2B marketing professionals.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Blog] 5 Traits of Great Marketing Content
    From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. Eighty percent. Sign Up Today.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Blog] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? This is where Mariana comes in. How many more?
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Blog] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Blog] Shocking Statistics about Lost Marketing Leads
    Shocking Statistics about Lost Marketing Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler It’s 10 o’clock in the morning…do you know where your leads are? On March 6th, Brian Caroll, author of Lead Generation for the Complex Sale , shared his marketing wisdom in a webinar.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Blog] The Ultimate 2015 SEO Redesign Checklist
    Set up blog (if it makes sense for your business) : Freshness of content is believed to be one of the ranking factors in Google algorithm. Creating a blog is a great way to ensure your company keeps up on creating new, relevant content. If you’re planning on a website redesign heading into the new year, read on! hl=en.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Blog] Take the test. Do you have a social media addiction?
    A few years back, a post on this blog discussed whether social media addiction was real. A few years back, a post on this blog discussed whether social media addiction was real. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. It is. Unplug!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Blog] A complete strategy for effective scheduled tweets
    I can also send out my own blog posts to my business and personal streams. I can also send out my own blog posts to my business and personal streams. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Not productive. Not scalable.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Blog] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    I publicised it via my blog and Twitter and the full results are available as an infographic. Instagram (42%), Pinterest (33%), Personal blog (31%). blog (35%). This month marks four years since I joined Twitter and started my internal communications blog. Top 20 Most Useful LinkedIn Blog Posts of 2010. other (6%).
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Blog] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. If you choose this path, be prepared to hear how easy it is to blog, and how many of your family members wish they could get paid to do it. Source: Giphy.
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Blog] Understanding Content Targeting: 6 Steps to getting it Right
    Related Stories Professional Services Marketing Today’s Blog Roundup Best Website Techniques for Greater Online Lead Generation Busting 12 Myths about Marketing Automation Tools. Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Blog] Thought Leadership: The Most Misused Term in B2B Marketing?
    Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. In my work developing content for technology companies, the topic of “thought leadership” comes up often.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Blog] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” No buyer wants to get “blasted.” E-shot.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Blog] 3 Conversion Psychology Principles to Use in Sales Copy
    For more insights on how to increase your conversion rate, check out our blog 7 Steps to Writing Copy that Sells ! The post 3 Conversion Psychology Principles to Use in Sales Copy appeared first on Writtent Blog. Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Which of these takeaways would like to see a deep dive blog post on? 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Blog] UK Marketers Need to Get Back to Basics [New Research]
    Furthermore, while nearly three out of four UK marketers ask their audience to subscribe to an e-newsletter – and around half ask their audience to subscribe to a blog – the content offers pretty much stop there. To learn more about how to improve your content marketing, subscribe to CMI’s blog posts. What is going on? Conclusion.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Blog] How B2B Marketers Can Succeed on the 6 Big Social Networks
    If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. 2) Get more visibility for your blog with an RSS feed. Use this to drive traffic back to your blog from LinkedIn!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Blog] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
    Check out our sponsor WPEngine who powers this blog: Speed up WordPress with our baked in CDN, super fast servers and amazing up-time. Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. How to Find New Customers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog] How to Use Digital Marketing to Transform Your Business
    At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media. Is your company fully embracing the digital age?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 29, 2012
    [Blog] 3 Strategies Pro Golfers Could Teach Sales and Marketing
    Subscribe to our blog! 3 Strategies Pro Golfers Could Teach Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. Turns out this 20/80 rule holds true for sales and marketing.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. In this blog post, Brian discusses how for years he used “agile content marketing” as his go-to method for creating content. See the best of the worst and be sure to check your blogs before you post.
  • HUBSPOT  |  SATURDAY, MARCH 19, 2016
    [Blog] The #1 Most Important Leadership Trait Worldwide [New Research]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. That's a no-no. Not sure if you're upholding high moral standards?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Blog] 6 Social Media Publishing Best Practices
    Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. Forget them.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Blog] Marketing Automation Hacks
    A blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Work smarter, not harder. Cloning-. Snippets-.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Blog] Asking is essential in social media marketing
    I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Blog] Do you need a massive audience to be huge in social media?
    Recently, my dear friend Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. ” Well then. Does size matter? In a {grow} first, I am actually going to answer the question and then prove myself wrong.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Blog] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Your blog''s sidebar. The bottom of each blog post (possibly as a slide-in CTA ).
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 15 Metrics Every Marketing Manager Should Be Tracking
    We've written a blog post that tells you how, which you can read here. This metric is also a great tool to incentivize, say, your blog team to hit a lead goal for their own channel. Blogging, SEO, social media, and email marketing fall into that bucket. How do you measure the impact of a blog post? Who doesn't want that?
  • BIZNOLOGY  |  TUESDAY, JANUARY 15, 2013
    [Blog] When I cross-post I do it mostly by hand (you should too)
    The same thing is not true on Twitter — it’s very rare for anyone to notice that one blog post or content piece is tweeted more than once. The same cannot be said with Facebook, Google+, and especially Pinterest and sharing over to Tumblr, which is effectively a blog and should only be shared to once. Why did that happen?
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Blog] How to Write Copy that Reads Like a Bestseller
    As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Larry Brooks, a fiction writer and teacher, has some excellent articles and e-books about the art of story structure at his Storyfix blog. Good business writing does not have to be staid and boring.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Three Tips for Easy Editorial Calendars
    article, blog post, white paper, etc.). Have you blogged about the benefits of software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Keep It Simple.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Blog] How to Generate More Opt-ins With Your Email Marketing Campaign
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. How to Generate More Opt-ins With Your Email Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Blog] Evergreen Content for Marketing Credibility and Staying Power
    One thoughtful white paper can become a series of blog posts, a webinar, a video, an infographic, an interactive quiz, or anything else you can think of. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Blog] What’s Hot in Content Marketing: May 2016
    My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads. See his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Blog] Cuddle Up With Some Social Media Stats This Valentine's Day
    Facebook, Twitter, Blogging and LinkedIn continue to reign supreme when it comes to preferred social media platform. Please forgive my Hallmark-esque title but hey, it is Valentine's Day or at least it almost is. And come to think of it the title also sounds like the something from a Lifetime movie starring Tori Spelling.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. © 2015, VerticalResponse Blog. The post 5 Tips to Creating a Sense of Urgency in Your Writing and Emails appeared first on VerticalResponse Blog.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Blog] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog. By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Blog] 6 "Boring" Companies Making Amazing Content
    Their blog offers cutting-edge insights into the human resources field, serving as a go-to resource for the community at large. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look! Xerox. Stay tuned!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 5, 2011
    [Blog] A research perspective on social media’s performance
    Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. B2B Web Strategy Social Medi
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item. and the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Blog] Highlights from my #SMMW keynote speech
    This blog post explains the idea of changing your marketing goals in detail. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. This blog post explains the idea of changing your marketing goals in detail. What a great event. Resources. Reach. Resources.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blog] 45+ Reasons to Attend the Social Tools Summit
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
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