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  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 23, 2013
    [Blog] Should Your Inside Sales Reps Be More In Tune With Digital Media?
    Being an active member in the sales community is key; whether it’s with relevant articles you curate or publishing a blog. Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Blog] 5 Reasons to Choose Video Content to Tell Your Brand Story
    No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. Days before the show’s season three premiere, Shutterstock published Game of Brands on its blog—complete with brand backstories and original designs. Content marketing blogs? The online universe streams more than 38.2
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Blog] How to Build Marketing Accountability From the Lead Up
    In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. How you can leverage this data will be the topic for my next blog post. Marketing Channel. Marketing Campaign. Lead Source. Conferences. Partners.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” It’s like taking the glory suit off of the Klansman. That said, are anonymous communities more authentic? . Maybe. Goaded? Bullied. believe yes. Potentially painfully so.
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Blog] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. We rant about something marketing related every Friday morning. The Discussion. These are important questions. Simply download it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog] 17 Eye-Opening Examples of Content Visualization
    Haven't you noticed how much more frequently infographics seem to be making their way onto blogs and websites lately? Have they inspired you to start experimenting with visual content on your website, blog, and in social media ? Visualized content is popping up all over the web lately, and it's no surprise. No way. Negative.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Blog] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Blog] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. Enough of the marketing tutorial. Personalization
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 14 Sweet Valentine’s Day Email Subject Lines + 3 Ways to Spice Up Your Emails
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. That’s up slightly from $130.97
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Blog] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. Both business types found similar and relatively high success with customer acquisition through a company blog. Live Webinar & Report: 2011 State of Inbound Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 30, 2013
    [Blog] Hey Marketing, Do You Know Who Your Customer Is?
    There are a lot of things to think about as a marketer; Website, SEO, Social Media, Blogs, MQL’s, SQL’s, Conversion rates, Public Relations, trade shows and many more that I did not mention. Being a Marketing Pro ain't easy. Trying to please Sales, your CEO and CFO all at the same time, I don’t envy your position. Leads. Thanks for reading
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog] What Social Media Looks Like at the New B2B Version of Kodak
    Over the years she has been responsible for Kodak’s social presence and running their blog, but she is now part of the division that was sold off. This is the blog for the commercial side of the business. This will become the main company blog, and it needs help. Yesterday as Kodak emerged from bankruptcy , Antonio M.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Gillian Sontz, a Business Development Representative at AG Salesworks, is excited about getting the opportunity to contribute to the AG blog, as writing is something she has always been passionate about. Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Blog] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Blog] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    This means you now have ability to showcase your presentations, ebooks, blog posts, videos, portfolios (or any work really) right on your profile. In this case, it''s pulling an image from my most recent blog post. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?". The LinkedIn Professional Portfolio.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 30, 2012
    [Blog] 7 Habits Of Highly Ineffective Teleprospectors
    There's a lengthy list I've encountered being in the trenches as long as I have, most of which you've likely seen me yammer on about in a blog here or there, but I figured it would make sense to narrow it down to the ones I see most often. Over the years I've seen many talented teleprospectors struggle consistently to hit their goals.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Blog] 4 Lessons Learned After One Year as an Inside Sales Manager
    It has been a busy year at AG, with many new faces, new clients and new challenges, as I transitioned from making calls to managing those who do. A few years ago I wrote a blog outlining lessons I had learned after one year as an inside sales rep , and I am glad to reprise that entry to now include lessons from a management perspective.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 10, 2014
    [Blog] The Gender Gap: Hiring Women in Inside Sales
    In Trish Bertuzzi''s blog post, Hiring More Women in Technology Sales , she notes that when recruiting women for sales jobs, it is important to avoid using war words. As an inside sales manager, I try to use my few minutes of downtime to read articles related to my field. The list goes on and on.
  • VERTICAL RESPONSE  |  SATURDAY, SEPTEMBER 21, 2013
    [Blog] What’s New Weekly: Two Cool Apps – Shake and achoo [VIDEO]
    The next app from Kleenex is called achoo and is the first and only cold and flu predictor. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Blog] How to Create an Effective Video Marketing Strategy
    Like you probably do with blog posts, focus on producing videos regularly. The beauty of a video – versus a blog post – is you can see exactly which parts resonate best. The post How to Create an Effective Video Marketing Strategy appeared first on Marketing Action Blog - Act-On. Benefits of Using Video.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Blog] Stop Linking to Our Website or We'll Call Our Lawyers
    lawyer at Guardlex contacted Christine at Big Pink Cookie on behalf of their client -- whose name Christine graciously removed in her blog post detailing this whole ordeal -- asking her to please remove a link from her site that led to their client's site. According to Christine, the link in question was from a blog post she wrote in 2001.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Blog] 5 Webinar Mistakes to Avoid
    She’s responsible for Adobe’s webinar solution and runs the company’s Webinar Best Practices blog. If a dynamic, interactive experience isn’t a necessary element you’re looking for, creating a video or writing a blog post or guide may be a better solution than delivering live content. We have them every week.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Blog] How To Measure B2B Demand Generation
    Subscribe to the B2B Marketing Insider Blog today! How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. This is the literal Value of the leads generated.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 22, 2013
    [Blog] The Whole Customer: Why You Need a 360-Degree View
    It increases your chances of them tweeting or blogging about you to their followers, giving you free exposure. The Whole Customer: Why You Need a 360-Degree View was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. How awesome would it be to put yourself in their shoes? The Solution. Renewal date.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Blog] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Savvy Toolkit - The next generation presentation tool!
    have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. I have long been an advocate for better powerpoint presentations. The logical next evolution of the powerpoint is to make it more hands on. Or so I thought!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] Why IT and Sales Need to Become Best Friends
    This is his blogging debut. Sales Prospecting Perspectives is pleased to bring you a post from Tom Diamond , IT Support Assistant and Business Development Representative at AG Salesworks. Contrary to popular belief, the Information Technology (IT) Department is much more than the tech people you go to when something is broken. Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] What’s Really Killing Your Online Career? Sitting all day.
    And it’s certainly not because they’re aren’t blogging enough. And it''s certainly not because they''re aren''t blogging enough. By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 21, 2010
    [Blog] 7 More B2B Social Media Tools You Haven’t Heard Of
    How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility. 4. Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Spredfast.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Get Recognized: 10 Small Business Awards You Should Enter
    Get more small business marketing tips – sign up for our weekly email newsletter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Awards programs run the gamut. Cost* : Free. 2.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Blog] Is Affiliate Marketing Right for Your Business?
    If you have clients with blogs and email lists of their own who are passionate about your product, make sure to let them know about your affiliate program. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. What exactly is affiliate marketing? How it works. Affiliate programs.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. They included a CTA to download their Fall Design Guide on a blog post about how to prepare your home for fall. content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Blog] Six hot trends in social influence marketing
    One of the healthiest developments is the number of blog posts I have been seeing that move the conversation from “is social influence real?” Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Tweet.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. What the Plus! Quite simply. For Free? Simple as that. link].
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Blog] A Scientific Approach to Hitting Your Lead Gen Goals With Content
    certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. Blog posts can take a few different formats -- some of which may convert more leads than others. Do you have a lead gen goal? Probably. First, set your goal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Blog] Most Marketers Failing to Plan in Advance [CHART]
    Most Marketers Failing to Plan in Advance [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Taha Sheikh | Tweet this Ask any marketer and they will agree that the key to a successful campaign is planning. More complex campaigns correspondingly showed more days of preparation. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Blog] Lessons on Locations From Our New Atlanta Office
    Lessons on Locations From Our New Atlanta Office was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. Location, Location, Location.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 29, 2015
    [Blog] How to Get on Stage! 4 Tips for Compiling a Strong Conference Speaking Submission
    Tips for Compiling a Strong Conference Speaking Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Get on Stage! Tips for Compiling a Strong Conference Speaking Submission appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Know your audience.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Fearless Competitor crosses the 40,000 reader mark
    Sally Field, 1985 Oscar win Today, the B2B lead generation blog known as Fearless Competitor and created by Jeff Ogden, the Fearless Competitor and President of Find New Customers passed a major milestone: … Continue reading → Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Leadership
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Blog] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Encourage leadership to blog, tweet or find other ways of engaging and not just be seen as ensconced in their offices behind gatekeepers. Photo credit: Wikipedia. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?  Empower employees. 
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 29, 2012
    [Blog] B2B Marketers: Integrate Marketing for Response Compression
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression. How does it work?
  • SAZBEAN  |  THURSDAY, JULY 28, 2011
    [Blog] 6 Ways to Increase Word of Mouth Referrals with Social Media
    Even if a problem is posted on a review site or a blog, monitoring for your brand names can help you be aware of these posts so you can reach out to the customer who had a problem and help solve it — people realize that problems arise, but they want to see that a company cares about the customer. photo by coolio-claire , on Flickr).
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 27, 2015
    [Blog] Eliminate the Silo and Become a Change Agent
    Today we have a guest blog post from Jeff Naymik, Marketing Director at Nook Industries. This post originally appeared on Nook’s blog Making Motion Work and is reposted with permission. Read the original blog here. We live in a world of instant communication and yet, we are sometimes not good communicators.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Blog] Is your social strategy effective?
    You should be seeing some results for your efforts though, in the way of more traffic on your site or blog or through higher sales. Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. Are you posting at the right times? Are you spending strategically?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Blog] 8 Ways to EARN Media Attention Instead of Buying It
    With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. Don't have a lot of data?
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Blog] 15 Key Facts about Content Curation
    For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. share blogs, industry publications, or other resources on a daily basis: Image Credit: Curata. 2. For many content marketers, curation is something of a silver bullet. Content Curation: Everyone Is Doing It. Social Sourcing.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Perspectives from 2013 International PRSA Conference
    Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, who recently attended the International PRSA Conference in Philadelphia to learn the latest trends in public relations. . We are in an era of change. We need to evolve. Measurement is important. If you aren’t measuring anything, you need to start.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 5, 2015
    [Blog] The Battle for Customer Attention Starts With Company Culture
    Have you coached any executives on how to turn their presentations into slideshares and blog posts? Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. And that’s not good. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Blog] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. Takeaways From MediaPost’s Social Media Insider Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Blog] The Book: Digital Body Language
    Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Top Twitter Blog Marketing Tips  (Pro Blogger). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). What’s Your Lead Gen Weakness?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Blog] Is There a HiPPO in Your Office?
    As we’ve blogged about in the past, testing is one of the most powerful ways to convince your team to try something new. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen Look around your office – it’s a jungle. As a 125-pound Asian, I am terrified of HiPPOs. The Results.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Blog] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Fostering and Growing Your Community Through Blogging. What Chris Got Wrong About Blogging. Avoid “Me Too” Blogging. He really is.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Blog] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What would you look like?
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Blog] Marketing Eggcellence: The Top Branded Easter Campaigns
    For today''s Sunday holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns.so let''s hop to it! 1. Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. Cadbury. Target. M&M''s.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Blog] How to Be Persistent in Sales Without Annoying Your Prospects
    So if you''re on a sales team at, say, a content creation agency, your sales team might open with: “I noticed you’ve been posting a lot of great content to your blog. also see that you downloaded our ebook on lead generation, but don''t have any calls-to-action on those great blog posts of yours. Next step? Get them on the phone.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Blog] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog] How to Increase the Time Visitors Spend on Your Website — and Why It Matters
    But sometimes you’ll discover hidden gems among your blog posts that visitors are pausing to review. Focus on these high-engagement web pages and blog posts. Perhaps you can link to other blog posts that explore in-depth issues touched upon in the initial page. But why does it matter? It’s a measure of engagement.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Blog] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    It’s about website upkeep, blogging regularly, optimizing for mobile users, updating social media accounts, crafting relevant and timely emails, nurturing leads, studying analytics, staying up to date on the latest industry news -- anything and everything we can do to provide more value to our target audience. Our Favorite Tools.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Research: Big Companies Slower to Adopt Social Media
    We heard about the study on Mark Schaefer's grow blog. He does a great job on the blog and we highly recommend subscribing to it and reading it regularly. For some reason (and entire blog posts could certainly be written about this subject) these large companies do not view Facebook and/or Twitter as useful marketing tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 11, 2009
    [Blog] Andrew Carnegie on Social Media
    especially blogs. This favorite quote came to mind as I read the comments on my blog post this week, "Blogging - The Ultimate Team Sport." I began to wonder, is the community on {grow} the team, or are they the leader? : ) Maybe a little of both! Tags: business relationships social media blogging capitalism
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Blog] The #1 Step To Take To Create B2B Marketing Goals
    Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success. They lack direction. They lack marketing goals. Your Business Goals.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Blog] Introducing: Jelly, the Social App Non-Profits Should Jump On
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Introducing: Jelly, the Social App Non-Profits Should Jump On appeared first on VerticalResponse Blog.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Blog] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    ” To paraphrase Neal Schaffer, not only are you what you tweet, but what you blog, comment, Like or +1. actually think there are plenty of positive blogs, but the negative viewpoints get more than their fair share of attention (which is what leads some to engage in that as a practice). If anything, it enhances this PR2.0 Period.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Blog] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Blog] What PR Pros Can Learn from The Huffington Post
    The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Dayman was quoted in a dozen articles – and interviewed for many more – on this landmark development.  He was quoted in the All Things D blog.  He was highlighted in The Financial Times.  It worked.  Reddit.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Blog] Where Google Moved Your Digital Cheese
    In this way, Penguin seems to favor the same publications, A-list blogs, and name-brand websites that already dominate most searches. ’ They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. But Hem is dead set in his victimized mindset and dismisses the proposal.”
  • B2B MEMES  |  FRIDAY, MAY 31, 2013
    [Blog] Back from the Dead: The Challenge of Digital First
    If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. One writer with a solo blog is easily, readily digital first, if not digital only. Eliot. Digital first
  • TOMORROW PEOPLE  |  THURSDAY, NOVEMBER 29, 2012
    [Blog] I ? Sprout Social
    Sprout Social offers ‘Engagement and Influence Scoring’ statistics and measurements. I can track mentions of my clients’ brand names, keywords and products, new Twitter and Facebook followers and blog traffic. Check out their blog. Here’s what I think, no holds barred! Sprouts: not just for Christmas. My Top Five Features.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 17, 2011
    [Blog] 3 of My Favorite Strategic Marketing Models
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. 3. Tweet. have several favorite tools and models for analyzing a client’s marketing strategy. Know thy industry.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Blog] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    And if you'd like help with the qualitative part of the buyer persona creation process, you can check out this blog post.). In the example below, we can see that individual contributors tend to become prospects through Academy documents, while managers tend to come in through the blog. Limitations of Data. Let us know in the comments.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [Blog] Savvy Week in Review: March 16
    Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue featuring @ distmarketing via @MarketingSherpa. It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! We hope you enjoy this selection as much as we did. by @ardath421. just for fun.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Blog] Why Quality Content is the Core for Any SEO Strategy
    Its the type of article you start by scanning but end up reading to the end  the kind of blog post you bookmark and come back to again and again. The post Why Quality Content is the Core for Any SEO Strategy appeared first on Writtent Blog. Image source. Is quality content the backbone of your SEO strategy? User Engagement.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 29, 2015
    [Blog] How to Use Storytelling for More Effective Content Marketing
    Your blogs, videos, infographics, and other tools should all support the common theme of your story. Guest post by Natalie Smith. Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. Be Prepared.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Blog] Has Your Database Been Hijacked by Imposters? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. That means developing marketing programs that encourage visitors to voluntarily provide key pieces of information about themselves.
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Blog] 10 Marketing Reports Everyone Working Online Should Read
    The post 10 Marketing Reports Everyone Working Online Should Read appeared first on Visually Blog. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Blog] The What, How, and WOW Factor of Effective Conversion
    The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Blog] 6 Principles of Influence Within Your Inbound Marketing
    In this blog, I’d like to share how inbound marketing methodology can allow you to use these six principles to increase sales and assist towards developing the growth of your company. Write blogs that will help your target audience solve their problems and learn from you. Cialdini (2009). Commitment & Consistency. Social Proof.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Blog] 5 CMOs On Crafting Your Content Marketing Strategy
    This article originally appeared on the NewsCred Blog. There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Nick Stein.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Blog] Social Media Lead Generation: Easy As 1,2,3?
    There are many blogs discussing how to use Linkedin in your prospecting efforts. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Most organizations do this by purchasing (or renting) a list. At least, not at first glance. Want to know who your biggest competitors are following?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Blog] 6 Content Marketing Trends Poised to Dominate in 2014
    ” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”
  • MODERN B2B MARKETING  |  SUNDAY, JUNE 13, 2010
    [Blog] 5 B2B Marketing Infographics You Can’t Go Without
    Life Cycle of a Blog Post. B2B marketing blogs are an integral part of the B2B marketing mix. This life cycle of a blog post infographic provides a visual outlay of where the blog post goes (servers, data miners, spam blogs), what the ping servers contact (search engines) and what the reader sees (blog, social media, bookmarks).
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Blog] The Most Important Number in B2B Marketing
    I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 18, 2011
    [Blog] Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine
    About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. ” 2.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Blog] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Clean it up.” Now that I’m doing content marketing for clients, the feedback is a pop-up suggesting I tweak the title or juice up the metadescription.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 22, 2009
    [Blog] Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter)
    Now, I'm wondering if I started doing video posts on my blog if anyone would watch. I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale. With it.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Creating an Effective B2B Marketing Machine
    ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. We refer to this as being “coin operated.”
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Blog] B2B marketers are stumbling in the dark
    Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Why wouldnt we?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 29, 2015
    [Blog] The Business Marketing Association is coming to Tampa Bay!
    This is the blog of the company Find New Customers , and we welcome your visit where we have lots of free marketing content for you to download. We just had our first Board of Directors conference call led by Jeff Ogden of Find New Customers , who’s President and founder of this new BMA chapter in Tampa Bay. Have you seen it?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Blog] 4 Skills Your B2B Marketing Team Must Have
    great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. Do you have the right skill set in your marketing department?
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Blog] How to Be a Marketing Automation Master [INFOGRAPHIC]
    As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Blog] Enterprise Social Media and Personal Branding
    Read more about this in Why Personal Branding Matters to Big Companies , my guest post on the Workface blog. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media. How is this achieved? Through personal branding.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 2, 2014
    [Blog] How to Survive the Winter Marketing Slump
    Find her online at Yaelwrites.com. © 2014 – 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Survive the Winter Marketing Slump appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Blog] Using Humor in Your Marketing
    If so, sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Using Humor in Your Marketing appeared first on VR Marketing Blog. Have fun with your logo.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Blog] My totally awesome review of the book, Launch, by Michael A. Stelzner
    Within two weeks of its launch, Social Media Examiner joined the ranks of Technorati’s Top 100 Small Business Blogs and remains in the Top 10. Advertising Age ranks Social Media Examiner among the Top 20 marketing blogs. I review the new book by Michael A. Stelzner, Launch , here. Who should read this book? feel vindicated.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog] B2B Social Media Can Increase Both Quantity and Quality of Leads
    social media program centered around a blog that provides remarkable content to your prospects, customers and followers and includes calls to action on each blog post has been shown to generate leads for B2B companies. In the traditional split between sales and marketing, the quality of leads always comes up. Quality vs. Quantity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Blog] Content Marketing Questions — How To Do Marketing With No Budget?
    researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. We have pretty much figured out how to turn brands into online publishers with high quality blogs that scale. hope this helps answer one of yours, or your bosses. Content marketing.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog] Come See Us at Content Marketing World 2014
    Follow us @FathomOnline for our live conference highlights and stay tuned to our blog for our favorite Content Marketing World takeaways. Come see us if you’re there! We will be excited to talk about content and how it fuels nurturing through marketing automation. The post Come See Us at Content Marketing World 2014 appeared first on Fathom.
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