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  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Blog] 6 Ideas to Get Your B2B Social Media Plans Started
    You don’t want to be saying one thing in a blog and another in a news release. Don’t simply create blog posts and hit publish. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. The big question now is, “What, exactly, do we need to do?”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog] Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
    With the recent passing of one of the greatest poets of our time, Seamus Heaney , we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. 'We preach a lot about creating marketing people love, by way of remarkable content. Lesson 3: Back It Up.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Marketo’s Lead Nurturing in Less Than 5 Minutes
    And for yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Enjoy!
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Free 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Blog] The Next Chapter for Social Finance and Three Things to Consider
    Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blog] Should Investor Relations Teams Use Twitter?
    Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Blog] 5 Foolproof Ways to Generate Leads From Facebook
    Links to blog content can be shared as well, but be sure each blog post you share also has a cal l-to-action to landing page with a conversion form so visitors can ultimately convert. Blog content isn't as streamlined for lead generation as direct links to landing pages are, but blog posts can help initiate lead generation, too.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
    Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Blog] Shocking 2012 Sales Prediction
    For more fresh sales strategies, subscribe to the RSS Feed for this blog and sign up for for my Email Newsletter. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Blog] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    10) "Blog". 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. but we inevitably come across the weirdest photos in the process. And then, we decided to start sharing them with each other.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] Best Quora Guides and Insights of 2011
    ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog. can take a peak at this list (here we see 44 unanswered questions) and pull together all the questions that myself or anyone else authoring content for the blog could answer.”
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 10, 2012
    [Blog] Content Marketing: 6 Steps To Sell It In [Slides]
    recently offered to live-blog an event and one of the organizers replied “well, as long as you don’t play any marketing tricks with the content.” What Content Marketing is all about the battle for customer attention. Because all marketing is content. But the real challenge for many of us lies in how to sell it in. and no.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Blog] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. That's why we started putting skill-level tags on all of our blog posts and ebooks, so readers could gauge whether the content was right for them before they invested too much time in it. Is our content actually helpful?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Blog] B2B CRM / Branding Model
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Blog] Customer Insight Three Ways
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Blog] B2B Marketing Confidential: Three Ways to Track ROMI
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Blog] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 12, 2007
    [Blog] What Works in B2B Technology Marketing
    SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Blog] Why You Need Good People Supporting Your Digital Marketing Strategy
    But, had they been, I would most certainly not be writing a blog about them – at least not such a happy blog – nor would I tell my girlfriends about them. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. answer to Lululemon. wanted) a new pair of leggings. promise.”.
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 23, 2014
    [Blog] Top Contributors to a Successful Client Engagement
    'Hello AG blog readers.I''m Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far. m back! worked on almost a dozen clients over the course of two and a half years.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Blog] How to Calculate the Value of a Superbowl Ad
    How to Calculate the Value of a Superbowl Ad was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog] How to Cheat at Inbound Marketing
    How to Cheat at Inbound Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Things like: What is inbound marketing?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Blog] Lessons from a Year of Email Subject Line Testing - Part 1
    Our blog posts and white papers with list quantities do well. 'A year ago I set out on a pilgrimage to test some of email marketing’s common assertions about subject lines and open rates. wanted to drink from the holy grail of open rate optimization. I wanted to mix metaphors with no shame.). Each list has its own email. The Results? vs. 14.9%
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Blog] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    Marketo: In a recent blog post of yours, The Nick of Real Time , you asked the question, “Are customers’ expectations getting out of control with real time engagement?” wrote a blog post about it. wanted to go ballistic and the forums for doing so are Twitter, Facebook, and blogs. Are you are finding that to be the case?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Blog] 2010 Will Bring New Features to Demand Generation Systems
    The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Blog] BMA Keynote Recap: GE and Perpetual Motion Marketing
    BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • BUYEROLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Sales Pitches Dead in the New Buyer Experience Economy?
    Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    All bent on creating the slide deck of all slide decks to wow the prospect.  As the new buyer experience economy evolves, these so called good old days are faced with extinction. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list. Key issues facing the manufacturing sector.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Blog] The 15 Most Life-Changing Editorial Calendar Tools
    Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. Plus, communicating with your team members about blogs, eBooks, and other marketing materials  is as easy as commenting on a Facebook status. Google Docs. image credit: Shareaholic. Kapost. DivvyHQ.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blog] The Fallacy of the Lazy Millennial
    'This post originally appeared on the Sales blog. Want that blog post done by noon? We are going to do a handful of blog articles on millennial hiring. If you have questions, stories, updates, opinions, thoughts or ideas, please post as blog comments, because you know -- that''s what millennials do. Positive attitude.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Blog] Who is the Fearless Competitor?
    Some of you may be wondering about the author of this popular B2B marketing blog. Regular contributer to PostClickMarketing blog, with articles such as “ The Problem with Kids: How Your Products and Services are Really Perceived.”. Fearless Competitor  featured in the  B2B Marketing Zone  as one of the best B2B marketing blogs.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Blog] Pros and Cons of Blocking Social Media at Your B2B Company
    While this blog post is certainly no argument in favor of blocking social media sites at work, there are cases where caution is warranted. Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. tools,&# and 75% hoped to increase revenue by using these tools.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Blog] The Most Important Number in B2B Marketing
    A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success.  But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE. 
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Blog] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Blog] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. Fantastic!”. mean, right? Isn’t technology amazing?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Blog] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MARKETRI  |  TUESDAY, JUNE 5, 2012
    [Blog] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
    Add a Blog (or Blogs). Adding a blog page (or pages) your site, as well as "tagging" and categorizing each post appropriately, draws an audience that is likely already interested in what you have to offer. By subscribing to these feeds, readers get to get the latest news and blog posts delivered right to their inbox.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Blog] Why Quality Content is the Core for Any SEO Strategy
    Its the type of article you start by scanning but end up reading to the end  the kind of blog post you bookmark and come back to again and again. The post Why Quality Content is the Core for Any SEO Strategy appeared first on Writtent Blog. 'Image source. Is quality content the backbone of your SEO strategy? User Engagement.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Blog] Is Snapchat for Small Businesses?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Blog] Let’s Party! 16 Business Event Planning Tips
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 16 Business Event Planning Tips appeared first on VR Marketing Blog. Plus, who doesn’t love an excuse to have a party? What will you need?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Blog] The 7 Burning B2B Social Media Questions
    According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. She said the best advice to give a CEO who is considering starting a blog or getting involved in social media was a quote from Apple CEO Steve Jobs: “JFDI” (That’s “Just F-ing Do It”). Glad to have discovered your blog.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Blog] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Specifically, social media, blogs, and organic search engine optimization are of greatest importance. Eighty-five percent of respondents rated company blogs as "useful" or better in 2010. 46% of companies that have blogs have acquired a customer from a blog-generated lead. Why Spending has Increased. What about you?
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Your homepage isn't your only entrance & landing page
    Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. 'Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
  • MEASURABLE MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Webinar Recap - 7 Tips to Get More Leads from Your Website
    As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! Stay tuned as we reveal more details closer to the date
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Blog] Using Online Games To Sell Complex B2B Software
    I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise. But is asking prospects to spend the time playing an online game good for all parts of the sales cycle? OK, World of Warcraft it ain’t.   Maybe. At that point, I had exhausted my curiosity.
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Blog] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Spend some time on the firm’s Web site and you’ll observe an array of industry articles, a blog that covers key trends in accounting, webcasts and audiocasts, and a speaker’s bureau with experts who can tackle dozens of different issues. Schwartz’s blog, which he launched in 2007, has since proved to be phenomenally successful.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 10, 2011
    [Blog] B2B Social Media Example: GE MarkNet
    The Blog Spaces, which are the main collaboration and sharing part of the site, are organized by the idea hubs. This is where marketers can ask questions, write posts about marketing issues on their mind and post links to external sources like blog posts, news articles and videos. Many are not even aware of each other.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Blog] Data Shows: On Twitter, Women Are More Social
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Blog] Private Social Networks and the “Bathroom Moment”
    Private Social Networks and the “Bathroom Moment” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Blog] 5 Crimes of Customer Care
    Crimes of Customer Care is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Is New Google like the New Coke?
    She blogs at The Intelligent Edge. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  It was huge. Every.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Blog] Ten Phrases Only Bad Managers Say
    She recently blogged the  10 things only bad managers say.  (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Among the most groan-inducing: “I don’t pay you to think.”. Who gave you permission to do that?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Blog] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    The factors of influence — Klout’s official blog names 35 different factors being considered when weighing on influence but that list is already climbing as the company learns more about the nature of online influence. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Blog] The 2014 Content Marketing Imperative
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. InboundWriter ).
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Blog] Chris Brogan Interview – Video creation for business – Future of Publishing
    This has been done in traditional media by celebrity endorsements but online media almost anybody can build themselves up as an expert by starting a niche blog and growing an audience. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Blog] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
    blog that claims 36 visitors…per month. Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company up!
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [Blog] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Assign a response. Trend the conversation.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [Blog] Back Story as foundation for your content marketing plan - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! And thanks for mentioning my blog post! Main | Is Drip Marketing for You? So you draft a 3-month content marketing plan.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Blog] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. You should consistently be creating and promoting your content on relevant blogs, partner websites, and associations. Of course, that’s easier said than done in today’s world of endless numbers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    [Blog] Platforms Shaping Our World – Panel discussion at #2012Academic Summit
    The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). There are 61m Tumblr blogs, 142m monthly uniques and 65m new posts each day. Part of the Edelman Academic Summit 2012. Speakers. Louis Gray , Google+ Evangelist at Google.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Blog] LoopFuse OneView 3.27 Released!
    LoopFuse OneView 3.27 Released! August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. Released!&# Thanks!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Blog] Where Industrial Websites are Falling Short
    Look for my earlier blog posts under Industrial Websites if you want to dive a little deeper into these issues and pick up some free tips. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Blog] Four levels of B2B content sharing: Publishing isn't everything
    Commenting on other blogs, articles, community sites, tweets, and other social sources provides a fairly simple way to build visibility, demonstrate knowledge, and make or strengthen connections. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Blog] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 30, 2010
    [Blog] Just Can't Get Enough - B2B and Social Media
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Cashman talked about “computer supported cooperative work”.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog] B2B Retargeting – Benefits and Pitfalls
    'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Blog] Is Your Social Media Strategy a Field of Dreams?
    Google Blog Search ( [link] ) scans the blogosphere for any keyword or phrase you input. SocialMention ( [link] ) enables you to search keywords and phrases by specific channel category (blogs, images, news, video, etc.), More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 18, 2009
    [Blog] ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al
    BLOGS WORTH A LOOK. Old Media” Blogs the New Media – what I like is the fundamental old journalism rigor of sourcing/checking. WSJ Tech Blog:    Digital topics by the baston of print  . Harvard Business Review Several and varied blogs on business, technology topics. If you like the read, please subscribe to my RSS feed.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 18 Growing B2B Content Marketing Trends to Share
    77% of B2B Marketers use blogs as part of their content marketing. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Twitter is dying—and it’s all your fault
    We all want traffic to our blog, preferably traffic consisting of our target audience. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  But Twitter is dying, and it’s all because of you. Tribes are killing Twitter. twitter
  • BLOG MY CALLS  |  WEDNESDAY, MAY 21, 2014
    [Blog] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
    As we''ve discussed in previous blog posts, a conversion is any one of the four following events: Appointment Set , Sale Made , Reservation Made , or a Committment to Buy. More Important Than Being Polite - Earlier today we published a blog post about agent politeness. 'Sales trainers now have data to back up their claims.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] The Friday Marketing RANT: Hey Idiot, You're a Sales Guy, You Need a LinkedIn Profile
    'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive this post in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. -. The idea is simple: we''re going to rant about something marketing related every Friday morning. WTF?!????! It works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Blog] The Future of Twitter
    Related Stories What does it take to start a blog these days? 'Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. Facebook’s pre-IPO sneak attack.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Blog] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Blog] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. In this blog learn about her experience as well as what she learned about sales from being on the front line. 'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment.
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 17, 2010
    [Blog] Content Marketing is NOT Wait and See
    comments on blog posts. There seems to be a belief that content marketing is a "wait and see" strategy. That we send our content out into the universe and then sit back and wait for our prospects to come calling on our salespeople. At the risk of sounding repetitive, that's why we need an eMarketing strategy.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Don't Put Your B2B Email In a Box
    They read an article and click over to a blog post discussing an aspect of solving the problem. Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. 'First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. Should sales people blog? The Cold Calling Debate. Getting attention through marketing channels is harder than ever.
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