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  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Blog] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? What will get your attention?
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blog] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Sometimes I am in at the office early and working on a blog post or a visual presentation. then those weekend blog posts are written well in advance of publication. What is life in modern marketing like? According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. er, borrowed ?
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Blog] Is it ever OK to block audience comments in social media?
    know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I do answer a few. To me, that’s the point.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Blog] Making Your B2B Marketing Footprint [Infographic]
    Click to enlarge: Embed this content marketing infographic on your web site: Making Your B2B Marketing Footprint [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The truth is that no two marketing approaches are the same. Here you’ll see our footprint, but how does yours differ?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 3, 2012
    [Blog] Your 2012 Sales Plan
    It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. www.YourSalesManagementGuru.com   (blog).  .  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 27, 2012
    [Blog] Top 6 Marketing Weapons for the New B2B Arsenal
    Artillery B2B Marketing Blog > The Forward Observer Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded. The B2B marketer's world is changing. Quickly. The revolution is akin to the transition from the horse and buggy to the automobile.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog] Content Retargeting: A Marketer's Guide to Getting Started
    The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% At WordStream, we first identified a few key segments (as shown above): People who visited our blog. blog category visitors). Very low conversion rate ( under 2% ). For us, the answer was retargeting.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Blog] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. would like to highlight tips #3, #7 and #9 from Anna''s blog, and tips #15 and #27 from Pamela''s. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 4 Easy Ways To Improve Your Daily Social Media Workflow
    by Lee Blue Related Stories Using Blogging to Increase your Social Media Traffic How the Right Social Media Dashboard Can Increase Your Social Productivity The Five ¨ C ¨ That Rules The Social Media Influencers (or Ambassadors). We’re busy people. Featuring Contributions from Global Thinkers. It''s.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Blog] 8 Components of an Effective Email [GUIDE]
    From our digital marketing blog , to our weekly newsletter packed with tips and trends, we’ve got you covered. It’s free! © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. From label.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] What Twitter Can Teach us About Marketing Automation Users
    What Twitter Can Teach us About Marketing Automation Users was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Want more?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Expecting your CMS, marketing automation and CRM system to perfectly integrate out of the box is like expecting Microsoft Word to write your next blog post. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Stay above the fray. Listen to your gut. Earn it.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Eqentia content curation gives control to information consumer.
    However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia No trackbacks yet. Theme: INove by NeoEase
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Blog] Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories
    We first came across Zahmoo on Casey Hibbard's blog and, like Casey, felt it was well worth sharing. If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, employees, partners, or company -- check out this web-based tool: Zahmoo.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Blog] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. You should consistently be creating and promoting your content on relevant blogs, partner websites, and associations. Of course, that’s easier said than done in today’s world of endless numbers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] The Traditional Marketing Playbook Is Dead!
    They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Are you tired of being badgered by sales people before you are ready to buy? Photo Source. ——.
  • WEBBIQUITY  |  THURSDAY, JANUARY 9, 2014
    [Blog] Four Expert Local SEO Guides
    Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., and Webbiquity is one of the 10,000 most popular websites in Thailand[!]), for many businesses, it’s value lies more in connecting them with searchers very close by.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Blog] 5 Sure-Fire Ways to Generate Leads From Twitter
    Once you find people who could be solid prospects for your business, start a dialogue with them, and share content from your blog to help answer their questions. 4. Connect your blog to Twitter. We have found that businesses who blog actually have more Twitter followers than businesses that don’t. Download it for free!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Blog] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    In today’s B2B Lead Roundtable Blog, I’m going to share three spend ideas to help you balance value and reduce the overall user friction in your mobile experience. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. The occasional text. Playing “Snake”.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 6, 2015
    [Blog] 5 Tips to Make the Most of Your Small Business Saturday Strategy
    To find more small business marketing inspiration, check out Smallbusinessrevolution.org. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Representing 99.7 Expand your day. instead. Partner up.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 8, 2015
    [Blog] emagine Employee Spotlight: Claudia Peart
    We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. Make sure to check out Claudia’s most recent blog post here and stay tuned for next month’s feature! As a kid, what did you want to be when you grew up? Why? .
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. About this time every year, something happens. So this year, we decided to do something different.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. The Soft Edge. Where Great Companies Find Lasting Success. Rich then moves on to describing what he means is the Soft Edge; “The Expression of Your Deepest Values”, it is made of 5 components as well.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Blog] IoT 2016: Top 100 Influencers and Brands
    We have conducted research into IoT on our blog back in 2014  and again in 2015  and it’s interesting to compare this new list to our previous ones. The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. IoT
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From there, I used BuzzSumo to identify all of the other brands and blogs that publish and share content related to ‘freelance hourly rates’ and reached out to each of them, asking if they’d be up for sharing or republishing a uniquely written post featuring our infographic. Can't seem to actually deliver on their expectations? The result?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 17, 2012
    [Blog] How Many Lead Nurturing Campaigns Should You Run? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Some marketers are beginning to nurture in a structured manner for the first time, while other marketers manage organizations with dozens of highly coordinated nurture campaigns running concurrently. What do you think?
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Blog] Can Content Marketing Accelerate Sales Pipeline?
    Neither will blog posts placed on company-owned sites since they need to be amplified, in addition to being posted. After syndicating this content on owned social channels get the team to distribute and deliver this content – infographics, SlideShares, blog posts, etc. – via individual digital, social and email channels. Awareness.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Enhancing Your Executive Edge
    In defining Executive Edge the authors quickly hook you in the Introduction, they set the stage showing their methodology by providing the reader an experience in self development and growth by providing an Online Assessment to first determine your current “Edge”.  I would suggest you take this assessment after reading this blog. Books
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Blog] What’s New in Social? Platforms Are Raising the Bar on Personalization
    But, Pinterest didn’t stop there!  As the company stated on its engineering blog , “Since an image can contain dozens of objects, we wanted to make it as simple as possible to start a discovery experience from any of them.” Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. With 2.3 Coming soon!
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Blog] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Visit [link] to learn more.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Josh Davis includes some interesting stats on his blog: Pinterest is now driving more traffic to the Real Simple website than Facebook is. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. ” I hear you, and I felt the same way. Take Twitter, for example.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Blog] [TIPS] How to Recruit a Hacker for Your Company
    She blogs to show brands how to use social media in their recruitment. Check the web and you’ll see a lot of people ask about hackers and how to become one. But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Chart Chat: Social Media Platforms and B2B Marketing
    Blogs rank second highest on this list, which means that original content is important to all B2B marketing efforts. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Content is important! LinkedIn rules!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Blog] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Blog] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. 5) "I have nothing to write about on a blog.".
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Blog] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This content outperfoms other content on the Top Rank blog by a significant margin. His top post, which is worth reading if you haven’t already, is on the Top 20 Content Marketing Blogs. What did we miss? Tools.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
    Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] The 15 Best LinkedIn Pulse Articles On Marketing
    And now I’m seeing almost as much traffic and engagement there than I receive on my blog. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. started publishing on Slideshare in July of 2010. Thousands of new visitors every month!
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Blog] The reality of AR/VR survival
    Opentopic blog >> techcrunch.com VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, JUNE 12, 2016
    [Blog] 10 Small Digital Marketing Strategy Hacks That Move The Needle
    Opentopic blog >> smallbiztrends.com When was the last time you evaluated your website from the perspective of a customer? Have you ever secret-shopped your own eCommerce site? It’s far too often for a company to implement a website, software solution, or new program and never look back. Or, you may.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Bizo built a series of interactive blog posts, asking their audience to guess which ad performed better in an A/B test.  Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how these three benefits break down: 1.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Blog] How Facebook Instant Articles Could Change the Game for Content Marketing
    This blog will take a look at whether Instant Articles applies to brands and content marketers, and what this change might mean for them. Initially, it was rolled out to a select group of premium publishers—think along the lines of National Geographic, The Atlantic, and The New York Times. Let’s dive in: Are We Invited?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Blog] 6 Handy Conversation Starters About Marketing Automation
    You can read an untold number of blog posts and ebooks about best practices, technology hacks and successful marketers, and as a creator of some of those materials, this pains me to say, but it really is different to talk about this stuff in person. It came on CDs, or if you’re really experienced (read old), on floppy disks.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [Blog] Find New Customers Fan of the Month – Don F. Perkins
    Don is also the author of the MindMulch blog. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Don F. Perkins. month is none other than Don F. Perkins. Congratulations, Don! He’s now a free agent so reach out and hire him!
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Social Media Marketing: It's Complicated.
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. Are they B2B or B2C?
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Blog] When One Out of Ten is an Abject Marketing Program Failure
    Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. But I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Blog] Building a High Performance Culture
    Blog:  www.YourSalesManagementGuru.com.  . Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Improving customer service. Keynote Program
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! selfiesforlife, #therecanneverbetoomany.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Don’t block me bro: Internet ad blocking takes hold
    Find the podcast on Stitcher Resources mentioned in this podcast episode: Scott Monty and article in Mother Jones about McDonalds Love campaign Lee Odden and the TopRank blog AdAge article on the resurgence of SEO Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Infinite Dial research Please support our extraordinary sponsors.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Useful Google Analytics: Goals and Attribution Models appeared first on VR Marketing Blog. All rights reserved.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Blog] How to turn a good white paper into a great lead generation piece
    Jonathan Kantor of White Paper Source also blogged about this. You blog about it. Transcript of the video interview (blog articles). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Why go outside for creation of content? You post it.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Attention, hamsters! Get off the content treadwheel
    Daily blog posts. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant. We’re knee deep in Content Spam.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 16, 2012
    [Blog] The Content Marketing 101
    As long as it meets the needs of your customers, both existing and prospective, and adheres to your content strategy , you could try: Blog posts. You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. What is it though? Waiting.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] 33 Stats On The Future of Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. We are no longer asking whether content marketing is the future. Sirius Decisions. Content+.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Blog] Using SlideShare to Boost Your PR Efforts
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] Interview with Simon Sinek – Start With Why
    For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. Everybody knows what they do.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Blog] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    And you can post all the shows on your blog too. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Blog] 7 Lies About Freelance Writers You Believe
    The post 7 Lies About Freelance Writers You Believe appeared first on Writtent Blog. Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. You are a pro in your field and that involves many layers of expertise. Sometimes that package includes a degree.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Blog] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] Preparing for a Social Media Crisis
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Blog] Expert Tips for Optimizing LinkedIn for Lead Generation
    Are you mentioning your company page in your blog? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Blog] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. Help Scout Marketing Blog. Alright, now a quick word on how Help Scout''s guest blogging program has helped them edge out bigger industry competitors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Blog] 17 Data Visualization Tools & Resources You Should Bookmark
    Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. Check 'em out. Price: Free.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Blog] Ted Talks – The Puzzle of Motivation with Dan Pink
    Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. Daniel Pinkrated B2B marketing blog Fearless Competitor Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times). Why share Daniel Pink in TED Talks this Sunday? Simple.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. When it comes to engaging customers, content continues to be king.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. Why do you want to improve your personal brand? The answer is most likely no.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Blog] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Blog] 10 Excel Tricks Every Marketer Should Know
    to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. will discuss this more in a future blog post. Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    In fact, Jeff Ogden of Find New Customers has a great relationship with both companies. I was a guest on Hubspot TV and I write regularly for the Salesforce.com blog.  In fact, I just reached out to Salesforce.com asked how to become a featured speaker next year, like Hillary Clinton and Neil Young. Godzilla vs. King Kong.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Blog] Consumers Approve User Generated Commerce
    LG: What are your goals for your blog, Dalabooh ? AC: I decided to create a blog that is about my passions. like to show how I’m interacting with brands, almost as a portfolio in my blog. will always continue to blog so I can show people that anything is possible if you work hard, and never give up on your dreams.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Blog] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    If you are not sure where to start, check out part two of this blog for some suggestions. Today's blog was submitted by Pam Hege. In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. “Myths are a waste of time. SEO is dead.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Blog] Social Media and SEO: When and How They Work Together
    In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors. A big misconception about social media marketing and SEO is that signals from social media—including links, likes, and follows—have a direct impact on a page’s SEO ranking.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Blog] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Blog] Case study: Is the Procurement Department finally ready for social media?
    When I mention the term Enterprise Social Network, I’m not talking about blogs or Twitter. by Steve_Dodd Related Stories What makes a blog tick? There has been a lot of buzz on this idea — how do we use social-based platforms for demand sensing, supply chain monitoring, and improved problem-solving and collaboration.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Blog] Focus On Your Customer’s Brand In The Future of Marketing
    We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. Guest blogging (inbound and outbound). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Product.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Blog] 8 Reasons Super Specialized Companies Should Embrace Inbound
    When we started a blog on femtosecond laser technology, and started offering educational whitepapers, our web traffic tripled and our contact database grew 6x in just three months through whitepaper downloads. 3) Big value. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. Wrong.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Blog] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” link]. © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog. Sources: [link].
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Blog] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    The discussion can get heated; see this article, from the Sales Lion blog: Why the Inbound vs. Content Marketing Debate is Stupid. See How to Fix the Sad State of Content Marketing , on Christopher Penn’s blog.  What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. They cover wider themes. among others.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Blog] 4 Ways to Make Your Video Content More Measurable
    In this blog, I’ll break down how marketers can make their video more measurable in each stage of the customer lifecycle (which I define as: Attract, Engage, Convert, and Delight): 1. And yet, many marketers still struggle to quantify and measure its ROI. Attract . Then, compare these metrics after your video launches. 2. Engage .
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Build a Content Marketing Calendar, Customers Will Come
    Meanwhile, customers are eagerly awaiting our educational emails, super sales, bangin’ blog posts and shareable social updates. Will you  create promotional emails, newsletters, videos, blog posts, Twitter and/or Facebook updates? The longer the content takes to produce (blog post vs. tweet), the earlier you should plan ahead.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] 13 Free Design Tools for Visual Marketers on a Budget
    That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. If you’re reading our blog, we figure you’re into internet etiquette. pretty cover sure doesn’t hurt. Oh, another problem?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Social Media Influence
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    LeBron announced it himself with a blog post on Sports Illustrated''s website. While there is no question that coordinating with the SI editorial team and crafting the perfect blog entry took some effort, announcing his move in a single post allowed LeBron to focus more on basketball and less on back and forth with media outlets.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America. Or Does It? 5.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 7, 2015
    [Blog] It’s Not Too Late! Five Ways to Make This a Social Holiday Season
    Editor’s Note: This post was originally published on December 9th, 2011 and has been revamped and updated for relevance. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Twelve days of Christmas.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    Have a link that includes rel="author me" in your blog article. If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. This is a dramtic change to Google's classic results page.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 22, 2011
    [Blog] 5 Ways to be Obvious in B2B Social Media
    If you are someone who tweets the same blog post multiple times, and you probably should if you are not, it makes sense to test different messages with your updates. While social media drives traffic to your blog, search still drives a significant portion of traffic. We do it on every blog post. Rise Above the Noise. Free Works.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Start by defining a clear blog strategy. Publish frequently and give your blog some features that stand out. But how do you do it?
  • CAPTORA  |  WEDNESDAY, JUNE 8, 2016
    [Blog] 3 Reasons You Need Dynamic Landing Pages
    The post 3 Reasons You Need Dynamic Landing Pages appeared first on Captora Blog. Personalization and multi-variate testing can mean expensive technology and developer resources. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content. BOOST QUALITY SCORES. LOWER COST-PER-CLICK. SIGN UP NOW!
  • JUNTA 42  |  SUNDAY, APRIL 15, 2012
    [Blog] 5 Content Marketing Lessons from Jackie Robinson #42
    If you’ve been a regular reader of this blog, you know that my favorite color is orange and my favorite number is 42 (hence our first company, Junta42 ). Whether it’s through an enewsletter, a video series, a blog, or an event series…content is a promise to your customers that must be kept, every minute of every day.
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.  and the U.S.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. It’s hard to believe 2014 is almost over! She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
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