SOCIAL MEDIA B2B | THURSDAY, OCTOBER 21, 2010
[Blog] B2B Niches Are Prime Audiences for Podcasting
Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
ENGAGE | THURSDAY, JUNE 30, 2011
[Blog] The Only 5 Content Marketing Metrics that Matter
Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
DIGITAL B2B MARKETING | WEDNESDAY, MAY 9, 2012
[Blog] 10 Things You Need to Know About B2B Mobile Marketing
During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
WWW.BRAINSHARK.COM | FRIDAY, MARCH 8, 2013
[Blog] Sales Team Enablement Content: Ready to Engage
Ideas Blog. Home Ideas Blog Brainshark Articles Sales Team Enablement Content: Ready to Engage. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Ideas Blog.
WWW.BRAINSHARK.COM | TUESDAY, FEBRUARY 26, 2013
[Blog] Lessons for Video Marketers from 3 U.S. Presidents
Ideas Blog. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
BLOG MY CALLS | THURSDAY, NOVEMBER 21, 2013
[Blog] Contact Center: Did Your Agent 'Own' The Call?
In this blog we''ll specifically discuss the phrases and keywords Conversation Analytics listens for to determine if the agent ''owned'' the call. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Blog] Your Testing Program: Smart Ways to Get Your Team On Board
For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
WEBBIQUITY | THURSDAY, APRIL 5, 2012
[Blog] Best Local SEO Guides, Tips and Tactics of 2011
Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. by AllBusiness. ** 5 STARS.
THE FORWARD OBSERVER | WEDNESDAY, DECEMBER 5, 2012
[Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
HUBSPOT | WEDNESDAY, APRIL 4, 2012
[Blog] 15 Powerful Reconversion Opportunities for Your Welcome Emails
Use the opportunity to extend the question from email content to your blog and website content, too. If someone signed up for product update emails, perhaps they'd also be interested in signing up for blog updates! 10) Send them to your blog. Marketers have a huge opportunity with welcome emails. Typical Welcome Email Content.
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011
[Blog] 10 Traits of Amazingly Awesome Infographics
Create a post on your blog to feature it, and share it in social media and via other promotional channels. Consider creating an embed code that you share within the blog post to encourage people to post it on their own websites/blogs, too! Check out the blog, Cool Infographics. Honestly, who doesn't love infographics?
HUBSPOT | FRIDAY, DECEMBER 3, 2010
[Blog] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
HUBSPOT | FRIDAY, FEBRUARY 3, 2012
[Blog] 25 Things You Could Buy With a Super Bowl Ad Budget
Hire someone to blog for you for the next 70 years. Commission enough content from the Zerys Content Marketplace to post a new blog to your website every hour of every day for the next 26 years. A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. million can go in the marketing world. Tweet This!
CONNECT THE DOCS | MONDAY, DECEMBER 7, 2009
[Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
B2B MEMES | FRIDAY, NOVEMBER 11, 2011
[Blog] Ethics Must Come from the Heart As Well As the Head
The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
SAZBEAN | MONDAY, APRIL 11, 2011
[Blog] Social Media is NOT One-Size Fits All
Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
SAZBEAN | MONDAY, JANUARY 3, 2011
[Blog] 7 Social Media Resolutions to Improve Customer Engagement
In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Blog] The Ultimate Guide to Marketing With Facebook's Social Plugins
What it Is: The Like Button is probably the most common Facebook Social Plugin on the web, and I'm sure you've seen it on other websites and blogs already. Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. Your blog. Facebook's social what? Like Button. Send Button.
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
[Blog] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Blog] 7 Reasons You're Not Generating Leads From Social Media
That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. could have sworn the most effective use of social media for lead gen is the ability to share links to your content, blog, and cool offers?
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
[Blog] TL in 4D: Four dimensions for thought leadership success
There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
HINGE MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Blog] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
Research it thoroughly and make your results available on your website, blog—everywhere. Brief articles or blog posts get some general ideas across, but if the prospects you’re targeting are struggling with complex issues, a longer format might be called for. 'Technology firms understand specificity better than anyone.
HINGE MARKETING | FRIDAY, OCTOBER 25, 2013
[Blog] What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
In your blog, focus on writing the best and more informative posts possible without getting caught up in keyword cramming. In blogging as in storytelling, specificity brings your content to life. Publish to your blog every week and show Google that you are a credible source that deserves to be ranking. Arguing semantics.
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 9, 2011
[Blog] B2B battleground for content curation « Marketing to Business.
The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. These need curation too.
SYNECORE | MONDAY, APRIL 14, 2014
[Blog] View From the Top: 9 Examples of Desk Top View Design
So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
VIEWPOINT | TUESDAY, SEPTEMBER 18, 2012
[Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
NUSPARK | SUNDAY, JUNE 24, 2012
[Blog] A Primer on Getting Started with Google+ Business Pages
Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 13, 2011
[Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. 'About this time every year, something happens. I''m talking about those marketing predictions posts.
BIZNOLOGY | FRIDAY, AUGUST 24, 2012
[Blog] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
I also appreciate the 5-step “pipeline influence” process outlined by Michael Brenner in his B2B Marketing Insider blog. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Weighting. Modeling.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Blog] 15 Fluff-Free Ways to Step Up Your Social Media Game
Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Socialize Your Blog & Website: Your social media accounts shouldn't be on an island.
B2B MARKETING INSIDER | TUESDAY, APRIL 12, 2011
[Blog] Delivering Return On Marketing – What’s Your ROI?
Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on The Annuitas Group’s Blog. Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What's Your ROI?
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 3, 2014
[Blog] BMA Keynote Recap: GE and Perpetual Motion Marketing
BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 19, 2013
[Blog] How to Power Your Sales Funnel With Video Content
How to Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. Late-Stage Content .
B2BBLOGGERS | MONDAY, AUGUST 2, 2010
[Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
VERTICAL RESPONSE | MONDAY, FEBRUARY 17, 2014
[Blog] How to Create a Compelling Company Explainer Video
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Create a Compelling Company Explainer Video appeared first on VR Marketing Blog. If you answered no, you’re not alone.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 17, 2013
[Blog] Find Your Company’s Hidden Marketer
“When we started blogging, we created a Google doc that listed the topics for each blog post, who would write each one, the date it published, and then a checklist of places to do outreach,” Fayman recalls. Her entire staff had to blog at least once a week, and they’d compete to see whose post got the most traffic.
BIZNOLOGY | TUESDAY, AUGUST 12, 2014
[Blog] Are anonymous communities most authentic?
'“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” ” Chauncey Gardiner , from Being There. am a proponent of “real name” communities. It’s like taking the glory suit off of the Klansman. Maybe. Goaded?
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[Blog] B2B Marketing & Lead Generation predictions for 2011!
Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
MODERN B2B MARKETING | FRIDAY, AUGUST 17, 2012
[Blog] Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages
Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Make your brand stand out!
HUBSPOT | MONDAY, APRIL 4, 2011
[Blog] How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on "Advertising"
This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. When Lauren Philips was 21 years old, she refused to wear a potentially life-saving medical ID bracelet that alerted people to the fact that she has diabetes. And the result?
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 4, 2010
[Blog] 6 Ideas to Get Your B2B Social Media Plans Started
You don’t want to be saying one thing in a blog and another in a news release. Don’t simply create blog posts and hit publish. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. The big question now is, “What, exactly, do we need to do?”
HUBSPOT | THURSDAY, JANUARY 13, 2011
[Blog] Arm Yourself With Content, For Goliath Is Coming
Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site. Meet them with a blog filled with hundreds of well-written, insightful, and helpful blog posts that have already gobbled up the low-hanging fruit.
TOMORROW PEOPLE | WEDNESDAY, JULY 25, 2012
[Blog] Free 25 Minute Content Marketing Webinar
You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
B2B VOICES | FRIDAY, APRIL 12, 2013
[Blog] The Next Chapter for Social Finance and Three Things to Consider
Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
[Blog] Should Investor Relations Teams Use Twitter?
Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
ENGAGE | WEDNESDAY, MARCH 27, 2013
[Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
MODERN B2B MARKETING | TUESDAY, APRIL 12, 2011
[Blog] Why Marketers Should Think Like Entrepreneurs
To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
VIEWPOINT | TUESDAY, JANUARY 15, 2013
[Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 29, 2011
[Blog] Is Twitter for Everybody?
No time to blog, develop extensive content, etc. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. Small marketing budget.
THE EFFECTIVE MARKETER | FRIDAY, DECEMBER 28, 2012
[Blog] Content Quantity Versus Quality
How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
[Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
MEASURABLE MARKETING | TUESDAY, MARCH 29, 2011
[Blog] QR Codes: A Mobile Marketer’s Dream?
Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
B2B MARKETING CONFIDENTIAL | TUESDAY, FEBRUARY 2, 2010
[Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
Then the following HubSpot blog posts are just for you! Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Blog] 13 Types of Product Content Sales Needs to Close More Deals
And admittedly, we don't tout the value of product marketing enough on this blog. 3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" That changes today. Is it pricing?
B2B MARKETING INSIDER | TUESDAY, DECEMBER 20, 2011
[Blog] How To Generate ROI (Return On Interesting) With Content Marketing
It now effectively costs nothing to get messages out to the market, via web pages, blog posts, Twitter, or Facebook – it’s easier than ever to “make noise”. And Subscribe to the B2B Marketing Insider Blog for future posts and updates. Do you start with products, personas or topics? The Basic Argument. With targets or topics?
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 11, 2013
[Blog] [Storybook] Oh, the Content You’ll Create and Haiku Contest
Storybook] Oh, the Content You’ll Create and Haiku Contest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! Check out our new storybook, Oh, the Content You’ll Create ! Inspired?
VERTICAL RESPONSE | WEDNESDAY, JULY 24, 2013
[Blog] How to Start an Awesome LinkedIn Group
Advertise your LinkedIn group on your blog, website, email newsletter and other social media networks like Twitter and Facebook. It might be an article, something trending on Mashable or a link to your blog. © 2013, VR Marketing Blog. The post How to Start an Awesome LinkedIn Group appeared first on VR Marketing Blog.
FATHOM | THURSDAY, MAY 1, 2014
[Blog] 6 Tips to Help Your Hospital Succeed on Pinterest
Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. This tool allows for your pins to be more useful for pinners, and it’s easy to implement on your blog or website. Pinterest, at heart, is a visual platform. Why pin it?
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blog] B2B CRM / Branding Model
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
B2B MARKETING CONFIDENTIAL | TUESDAY, JULY 21, 2009
[Blog] Customer Insight Three Ways
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
B2B MARKETING CONFIDENTIAL | FRIDAY, JULY 24, 2009
[Blog] B2B Marketing Confidential: Three Ways to Track ROMI
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
B2B MARKETING CONFIDENTIAL | MONDAY, DECEMBER 21, 2009
[Blog] Part 2 of Latent Pipeline: Digital Topography
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blog] How Do You Get Started in Content Marketing?
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
WEBMARKETCENTRAL | TUESDAY, JUNE 12, 2007
[Blog] What Works in B2B Technology Marketing
SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective â€“ if done right. actually wind up registering to use these resources. The other 90% leave without a trace.â€ 10% sounds optimistic.
WRITTENT | WEDNESDAY, MAY 29, 2013
[Blog] 25 Reasons Your Content Marketing Strategy is a Snooze
Your blogs, eBooks, webinars, and social media strategy need to be intelligent and relevant enough to charm your buyer personas and major search engines. You know that huge pain point in your industry, the one that all of your competition have addressed in blog articles? You’re Struggling to Hit Your Word Count. You’re Not Formatting.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 16, 2014
[Blog] My 4-Step Process to Marketing Research for Content Creation
Read blog posts daily to know who the celebrities are in your industry. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. The problem?
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 12, 2012
[Blog] Private Social Networks and the “Bathroom Moment”
Private Social Networks and the “Bathroom Moment” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 6, 2012
[Blog] 5 Crimes of Customer Care
Crimes of Customer Care is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern.
SYNECORE | WEDNESDAY, JULY 2, 2014
[Blog] Why You Need Good People Supporting Your Digital Marketing Strategy
But, had they been, I would most certainly not be writing a blog about them – at least not such a happy blog – nor would I tell my girlfriends about them. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. answer to Lululemon. wanted) a new pair of leggings. promise.”.
SYNECORE | FRIDAY, FEBRUARY 21, 2014
[Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 23, 2014
[Blog] Top Contributors to a Successful Client Engagement
'Hello AG blog readers.I''m Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far. m back! worked on almost a dozen clients over the course of two and a half years.
HUBSPOT | MONDAY, MAY 20, 2013
[Blog] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Tumblr is a short-form blogging platform and has been around since 2007 but generated a mere $12 million in revenue last year. The platform has more than 100 million blogs and 50 billion posts, and its user base skews toward millennials. Battelle predicts Yahoo will sell native advertising at large scale across the Tumblr blogs.
YOUR SALES MANAGEMENT GURU | FRIDAY, JULY 15, 2011
[Blog] Sales Leadership; the lost art of discovery
For those that have read this blog for a period of time you know we believe that sales managers should plan their sales training programs on a quarterly basis, listing dates, times, topics and individuals responsible. Blog: www.YourSalesManagementGuru.com. Sales Leadership: The lost art of discovery : Sales Training. Why is that?
YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 17, 2011
[Blog] Sales Management: The Need for Creativity
Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. Blog: www.YourSalesManagementGuru.com. Sales Management: The need for creativity! This past week I had opportunity to work with a great client at their worldwide sales conference in Miami.
YOUR SALES MANAGEMENT GURU | MONDAY, SEPTEMBER 20, 2010
[Blog] On Schedule…
Whew, two weeks without writing my blog. Blog: www.YourSalesManagementGuru.com. On Schedule. What happened? was on vacation. won’t bore you with my highlights or pictures; however you do know the sales management guru will turn his vacation experience into a sales leadership analogy. What did that mean? Move up and move ahead!
HUBSPOT | WEDNESDAY, JUNE 27, 2012
[Blog] 11 Clever Ways for Marketers to Reconvert Their Leads
Now imagine this scenario: Johnny has just arrived on your blog through a link to an article of yours he found in search. This means creating and displaying calls-to-action (CTAs) throughout your website -- on your homepage, on every blog post , within your product pages, the list goes on. Say hello to Johnny the prospect. not so fast.
MARKETING ACTION | TUESDAY, FEBRUARY 26, 2013
[Blog] Mobile-Friendly Email: Trends and Best Practices
The post Mobile-Friendly Email: Trends and Best Practices appeared first on Marketing Action Blog - Act-On. 42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!),
WRITTENT | FRIDAY, AUGUST 23, 2013
[Blog] The Complete Expert Interview Guide to Better Content Marketing
Read their blogs and guest blogs, and comment on them. Read their blog, follow them on social media, check out a few books at the library if you need to. Encourage them to speak in soundbites, quotes that are easy to pull out for press releases, blog posts , and other places. Finding the Right Experts. your name).
BLOG MY CALLS | TUESDAY, JANUARY 14, 2014
[Blog] Lessons from a Year of Email Subject Line Testing - Part 1
Our blog posts and white papers with list quantities do well. 'A year ago I set out on a pilgrimage to test some of email marketing’s common assertions about subject lines and open rates. wanted to drink from the holy grail of open rate optimization. I wanted to mix metaphors with no shame.). Each list has its own email. The Results? vs. 14.9%
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 3, 2013
[Blog] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Blog] 2010 Will Bring New Features to Demand Generation Systems
The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
BUYEROLOGY | WEDNESDAY, MARCH 23, 2011
[Blog] Are Sales Pitches Dead in the New Buyer Experience Economy?
Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation. All bent on creating the slide deck of all slide decks to wow the prospect. As the new buyer experience economy evolves, these so called good old days are faced with extinction.
WEBBIQUITY | TUESDAY, DECEMBER 21, 2010
[Blog] Seven Ways to Use Social Media for Business
The social media “big four –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
HUBSPOT | SUNDAY, MARCH 9, 2014
[Blog] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. This blog post will discuss why sales and marketing alignment is particularly important at enterprise businesses, and how you can prevent conflict between your sales and marketing teams. Enjoy! Inbound Marketing
B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012
[Blog] Content Marketing: 6 Steps To Sell It In [Slides]
recently offered to live-blog an event and one of the organizers replied “well, as long as you don’t play any marketing tricks with the content.” What Content Marketing is all about the battle for customer attention. Because all marketing is content. But the real challenge for many of us lies in how to sell it in. and no.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 25, 2014
[Blog] My Team is Behind on our Numbers. We are struggling to catch up.
For instance, suppose you redo your website and start a blog and ebooks plus other content. 'Those words came from a sales representative in the Boston area yesterday. I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
FEARLESS COMPETITOR | FRIDAY, JUNE 3, 2011
[Blog] Who is the Fearless Competitor?
Some of you may be wondering about the author of this popular B2B marketing blog. Regular contributer to PostClickMarketing blog, with articles such as “ The Problem with Kids: How Your Products and Services are Really Perceived.”. Fearless Competitor featured in the B2B Marketing Zone as one of the best B2B marketing blogs.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 11, 2014
[Blog] With a new premium theme, Fearless Competitor looks better than ever!
One of the most important content marketing roles is your blog. So how could I make this blog even more attractive? 'When I got out of the hospital, my sole focus was on Find New Customers. That way I could control my own destiny and none of those stupid companies that sent me rejection notes for marketing leadership roles. link].
HUBSPOT | MONDAY, AUGUST 22, 2011
[Blog] The 5 Elements of Exceptional Business Content
An attention-grabbing blog title might help to attract an initial slew of views for your blog post, but if what viewers find when they get there is a poorly written or produced piece of content, they probably won't browse for more, and they likely won't even get through the full piece of content they initially came to your site for.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 7, 2010
[Blog] Pros and Cons of Blocking Social Media at Your B2B Company
While this blog post is certainly no argument in favor of blocking social media sites at work, there are cases where caution is warranted. Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. tools, and 75% hoped to increase revenue by using these tools.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 28, 2014
[Blog] Reading between the lines of the latest Facebook usage data
This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
HUBSPOT | MONDAY, SEPTEMBER 6, 2010
[Blog] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Author: Kevin Gibbons on the Econsultancy blog.
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, FEBRUARY 8, 2013
[Blog] [Video] The Rise of Social Selling
It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, DECEMBER 29, 2011
[Blog] Shocking 2012 Sales Prediction
For more fresh sales strategies, subscribe to the RSS Feed for this blog and sign up for for my Email Newsletter. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
MARKETRI | THURSDAY, JUNE 7, 2012
[Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
MARKETRI | TUESDAY, JUNE 5, 2012
[Blog] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
Add a Blog (or Blogs). Adding a blog page (or pages) your site, as well as "tagging" and categorizing each post appropriately, draws an audience that is likely already interested in what you have to offer. By subscribing to these feeds, readers get to get the latest news and blog posts delivered right to their inbox.
HUBSPOT | FRIDAY, JUNE 17, 2011
[Blog] 5 Foolproof Ways to Generate Leads From Facebook
Links to blog content can be shared as well, but be sure each blog post you share also has a cal l-to-action to landing page with a conversion form so visitors can ultimately convert. Blog content isn't as streamlined for lead generation as direct links to landing pages are, but blog posts can help initiate lead generation, too.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 19, 2011
[Blog] Suggestions on How to Make Sense of Google+
Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve