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  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Blog] Nine Expert Guides to Local SEO
    Local Search Optimization Interview with David Mihm by Vertical Measures Blog. The Basics of Local SEO – Whiteboard Friday by The Daily SEO Blog. How can you optimize your site for Google Maps ? How important is social media to local search success? Guest Post: 3 Tips for Small Business Local Search Marketing by My Venture Pad.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Blog] 5 Internet Marketing Metrics Not to Obsess Over
    Comments can be a great way to gauge how much (and the type of) discussion a particular piece of content is generating, whether it's a blog post, a Facebook post, a tweet, etc. After all, a blog post that generates 100 comments might not generate any leads, and a blog post that generates 100 leads might generate no comments.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog] Facebook Rolls Out Reviews for Places
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Rolls Out Reviews for Places appeared first on VR Marketing Blog. billion users. Do you think you’ll use them?
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Blog] SNCR Research Findings Highlight the Evolution of Social Business
    Over the coming weeks Don, Peter and I will publish a series of blogs on the key findings of the research to provide readers with additional context, understanding and perspective on how to apply these trends to improve social business engagement strategies. Human relationships and peer-to-peer decision-making are inherently interrelated.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Blog] Top Marketing Predictions For 2015
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. also predicted the need for content strategists, social sales leaders and data scientists.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Blog] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    Instead of: You: Thinking it’s too time-consuming to blog. Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing. Tweet.
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Blog] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. OVER TO YOU: Dear Reader, What are interesting blog posts or Books have you come across this week? Normal. false. false. false. EN-US. Author : Brian Carroll. Sewell.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Blog] How Marketers Are Using Social Media to Grow
    By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Many marketers also plan to increase their business through the use of YouTube/video and blogs in the very near future.  2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. Related articles.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Blog] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. in 2014, according to Nielsen). The kicker?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Blog] 3 PR Hooks for the Holidays – How to Garner More Buzz
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 PR Hooks for the Holidays – How to Garner More Buzz appeared first on VerticalResponse Blog. Throw a fundraising soiree.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 10, 2014
    [Blog] Are Your B2B Communications Boring?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. Have you especially looked at your email marketing through the eyes of your customers? “Boring.”
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Blog] Act-On Inbound has arrived
    Optimize your blog for search engines. The SEO Audit plug-in for blogs will bring your bloggers’ posts into the search mix through integrations with WordPress and Drupal. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On. Let’s break it down: Buyers are searching. Get found!
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Blog] Twitter Starts Highlighting Websites That Embed Tweets
    an inbound link to a blog post. In itsr blog post, " Innovate through experimentation ," which was actually published over a year ago to address these types of feature pop-ups, Twitter writes, "We frequently test hundreds of variations of new features and designs with small groups of users. It''s just so cluttered, you know?
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Blog] Editing: Is social media realtime or permanent?
    As the founder of the Biznology blog, I struggle with exactly how to handle edits. Very frequently, I see typos, broken links, or other problems crop up on blog pages–sometimes freshly-minted posts and sometimes posts from years ago–and I usually just change them without documenting the changes. Image via Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Blog] A Look at the Future of Social Marketing Automation
    Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. Enjoy!”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Blog] 6 Burning Questions about Social Media for B2B
    Burning Questions about Social Media for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Blog] Content Strategy Ain’t Just For Large Companies
    Write a blog post. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Blog] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    In this blog post , you will learn the five aspects of an awesome business card. In this blog article , discover five tips to writing a standout resume as well as examples of resumes for the 10 most popular marketing positions. How to Write a Blog Post Every Single Day. 'Marketing can be extremely difficult. SEO inbound sales
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Blog] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • WEBBIQUITY  |  THURSDAY, JUNE 28, 2012
    [Blog] Is your website a top performer — or a black hole for sales and marketing?
    For example, if Company A was visiting the LeadLife website and it spent a long time looking at pages and blog posts related to lead nurturing, then we would know to engage the VP of Marketing, CMO and/or CEO in a discussion about lead nurturing’s value to sales and marketing, and ultimately, to the bottom line. Guest post by Lisa Cramer.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Blog] Twitter Introduces New Changes to Users' Timelines
    One such Twitter user with access to these new updates is Pinglio’s Patrick Bisch, who blogged about the various updates he's now seeing in his timeline. links to blog posts and websites will function as usual, maintaining your ability to track your link-sharing success. Well, a few things. And by few, I mean 4). Shortened bit.ly
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Blog] Three Key Trends for Social Media in the Hospitality Industry in 2013
    Building owned media outside of Twitter and Facebook will also become imperative for the industry – a blog is a great option that serves many purposes, and it’s becoming increasingly vital for search engine optimization (ideally, increasing brand awareness and bookings). The Growing Influence of Mobile. Owning Your Media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Blog] Confessions Of A B2B Marketer
    So What’s Hot in B2B Marketing (based on popularity from the  B2B Marketing Insider Blog)? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What I do know is that B2B Marketers have a ton of options today. 
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Blog] From “Don’t be evil” to “Just be good”
    Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. This post is something that is close to my heart. have chosen to stray from our typical focus today because of a very sad situation involving a San Francisco Giants Fan who was severely beaten after a game at Dodgers stadium. 
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Blog] Elaborating on the Lead Scorecard
    Examples are webinar registration, webinar attendance, email newsletter sign-ups, blog comments and so on. Earlier this month Genius.com hosted a popular  webinar about lead scoring with Marketing Interaction’s Ardath Albee and Genius.com’s Felicity Wohltman. What is a Lead Scorecard? We’ll take a look at those now.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Blog] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Blog] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Author: John Jantsch on Duct Tape Marketing Blog. blog , social media, testimonials, reviews) and content that educates (e.g. Things I’ve Learned About Blogging After 6 Years. Author: Rohit Bhargava on Influential Marketing Blog. Author: Kevin Gibbons on Econsultancy Blog. Content as an Essential Strategy.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 10, 2014
    [Blog] 4 Must-Send Emails to Keep Your Business Top of Mind
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Must-Send Emails to Keep Your Business Top of Mind appeared first on VR Marketing Blog. Good question. We’ve got the answers.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
    People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc.,
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Blog] How To Create Killer Content: Speak To A Customer
    For many, many more tips, tricks, and great articles on Content Marketing, I suggest you go to Stephanie Tilton’s blog  from Ten Ton Marketing. Youu can read all about &# how to create killer blogs, podcasts, videos, ebooks and webinars.&#. Any advice for small business marketers? Trust me, I have been there. Talk to a customer!
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 26, 2010
    [Blog] Neither Creative Nor Brief
    Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. I have a new hero. Back to Frank.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 9, 2011
    [Blog] Eight Distractions for B2B Marketers
    Mark Schaefer makes a great case for NOT forcing your employees to tweet, text and blog every time they reload a stapler. Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t?  Bored with the Keebler Elves’ mandatory due diligence training module?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Blog] Mapping the Social Media Landscape
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Blog] Aberdeen Shows How to Do Email Marketing Right
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Blog] Upcoming Marketing Conferences « The Effective Marketer
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Did I forget a conference?
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Three Tips for Easy Editorial Calendars
    article, blog post, white paper, etc.). Have you blogged about the benefits of software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Keep It Simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Blog] Are You Maximizing Your Content Marketing?
    For those of you who have blogs, this will be of interest to you. We all (sometimes) are pressed for time and after writing and spell checking a post, we put it up there with the appropriate key words and let it fly. was reminded recently by a post by Heidi Cohen that we may be overlooking some ways to get that little extra out of each post.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Blog] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. But in fact, the reverse is true. 22% of B2B customers are engaged, and only 13% are fully engaged.". gross margin.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Blog] Old Ways of Doing Business, No Longer Work
    am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. 'Old Ways of Doing Business No Longer Work. He is the Senior Partner of Jonathan Farrington & Associates , and CEO of Top Sales World , based in London & Paris.
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Blog] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    'It starts as a single word or phrase casually written into a blog post, video, or social channel. The only way to truly stay on top of your social circle’s buzzwords is to keep up with social media, blogs, videos , and whatever else may be posted within that circle. Someone sees that word and decides to include in their next upload.
  • ENGAGE  |  THURSDAY, JULY 19, 2012
    [Blog] Who is Worth Reading on the Internet? Start With These 11 Writers
    The byline on every article, infographic, political musing, and blog is priceless. Pierce’s “The Politics Blog” on Esquire.com. If you spend any amount of time watching television, you must read Alan Sepinwall’s “What’s Alan Watching” blog on Hitfix.com. A writer makes a website—a website doesn’t make a writer. you ask.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Blog] Do Small Businesses Need Marketing Automation?
    The most common added function is sales force automation, but some also offer different combinations of e-commerce, order processing, customer support, blogging, Web site optimization and paid search. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Blog] 7 Content Marketing Lessons from Napoleon Hill
    see HVAC companies blogging about the town festival next week. that works in conjunction with the regular content you already produce (blog, enewsletter, etc.). I’ve seen brand after brand start a blog or enewsletter or white paper program or podcast series and stop after just months. Here they are with my notes. Desire.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Blog] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. But you have to think on your feet. Call First.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Blog] Enterprise Social Media and Personal Branding
    Read more about this in Why Personal Branding Matters to Big Companies , my guest post on the Workface blog. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media. How is this achieved? Through personal branding.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Blog] 7 Reasons Why Marketing Automation Projects Fail
    For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Unclear Prospect Profile(s).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Blog] 7 Essential Mobile Apps for Marketers
    by Gordon Diver Related Stories How to be useful, despite your smartphone addiction How to Get into Hot Water With Mobile Marketing A day in the life of a productive social media marketer My biggest blogging victory (and you’d never guess it) The economics behind Copyblogger’s decision to end blog comments. Evernote Hello.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Blog] The Complete Checklist for Creating Compelling Calls-to-Action
    To help demonstrate the anatomy of a well-crafted CTA, we''re going to pick apart the primary CTA we recently featured in a blog post about the biggest problem in your PR. While they are browsing your website, blog, or social media accounts, they''re also probably fielding emails, taking a client call, and maybe drafting a tweet of their own.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Blog] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Social Media and Blogging For Business Can Turn Cold Calls Into Warm Leads  - Web Savvy PR. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Paul Castain.
  • B2B IDEAS @ WORK  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] 9.5 Ways Your B2B Marketing Can Be More Creative
    I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it. Never quit learning. Think of great questions. What’s your first idea?
  • ENGAGE  |  THURSDAY, AUGUST 4, 2011
    [Blog] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
    Jon Thomas has a smart take over on the Post-Advertising blog (which originally inspired this post and is definitely worth a read ): “It’s certainly not endearing them to their legacy fans that liked the upscale, tennis whites. Just Add Humanity ASME Adds Digital Media Awards Want Infinite Blog Post Ideas? Maybe, maybe not.
  • CONTENT MARKETING TODAY  |  SATURDAY, MARCH 6, 2010
    [Blog] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
    Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing. As noted, his blog is info-rich. Voila!
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? 20 Resources Every Marketer Should Bookmark. How to Import Bookmarks Into Chrome, Firefox, and Safari.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Blog] Digital Marketing Can Increase Industrial Sales
    Source: The End of Solution Sales, Harvard Business Review – HBR blog). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Blog] The seven R’s of thought leadership
    Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few? .
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] The Traditional Marketing Playbook Is Dead!
    They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Are you tired of being badgered by sales people before you are ready to buy? Photo Source. ——.
  • LOOPFUSE  |  MONDAY, JANUARY 30, 2012
    [Blog] 10 B2B Sales and Marketing Metrics Worth Tracking
    Read more on his Marketing blog. This is a guest post by Matt Heinz, President, Heinz Marketing. The fine folks at Focus.com let me do a Webinar on this topic several months ago, but I wanted to summarize what I consider to be 10 fundamental B2B sales & marketing metrics here as well. So without further adieu…. Marketing Cost per Sale.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Blog] Content Marketing is for Customers Too!
    was catching up on my blog reading and came across this statistic in a post over on Copyblogger in the second in a series of posts about lessons learned by Dan Kennedy, who - in case you didn't know - is one of the most highly paid copywriters of all time. It's one of the things I help them focus on doing. You ready? " Wow.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [Blog] CPA Content Marketing: Four Examples of Superb Content by Accountants
    I’m sorry to say it, but that blog you haven’t updated since January simply isn’t going to cut it. Blogs: The Blunt Bean Counter by Mark Goodfield. The result is a highly effective blog that helps readers tackle their taxation problems while keeping them interested and engaged. The results?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JUNE 26, 2013
    [Blog] Do It Marketing by David Newman
    From the outdated — or worse DIY freebie website — to the lack of a blog or social media, small businesses are wasting a lot of time and money on marketing that doesn’t work. 'I don’t know David Newman at all. But after reading his book, I’ve come to believe we were separated at birth. see it all the time.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 24, 2014
    [Blog] Do LinkedIn Endorsements Drive You Crazy?
    blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? 'Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile?
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Blog] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    If you notice people are specifically really enjoying blog posts, webinars, or something else -- keep offering it! Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? 69%) and Facebook (.77%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Blog] A cautionary tale: Putting your business in the hands of Facebook
    Why your social media plan needs gurus and storytellers The level playing field has turned into a content arms race 5 Essential tools to attract a relevant audience to your blog Finally, we have an answer. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. Wowzee. frowned.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Blog] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. by Maria Pergolino Dreamforce is packed with big names.  Colin Powell.  What makes them big name?  Why famous?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2012
    [Blog] Viral High, Viral Hangover
    few weeks ago, a blog post of mine went viral on Twitter. There was no real impact on my blog, Twitter account or Klout score. Adam Toporek  is a franchise developer and small business owner who blogs about the  customer service experience. A guest post by {grow} community member Adam Toporek. ME: 2 million! What happened next?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] How to reach content marketing’s Holy Grail: revenue
    Remember that your audience may be skipping over the front-door introduction that is your website home page and learning about you either deep in your site’s knowledge center, for example, or in today’s Twitter stream or even on someone else’s blog. '(Photo credit: Wikipedia). That’s true even for us at times. Review.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Blog] 6 Steps to Realistic Social Media Implementation
    In other words, the best marketing blogs aren’t exclusively the domain of marketers, they are open to the entire company , so tap into different departments across your organization and assemble a team with unique ideas, insights, and perspectives. Have consistency in your social media interactions (weekly blog posts, daily Tweets, etc.)
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Blog] My thought leadership interview at Marketo
    Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  While this article will soon post to their blog, I’m delighted to also be able to share these insights with my readers.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Blog] How to Create a Sales Enablement Culture in Your B2B Company
    Her responsibilities include directing AG Salesworks’ marketing strategy and presence, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Prospecting Perspectives blog , and collaborating with guest authors. We get it: it’s a tough situation, but there is hope.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Sales & Marketing Alignment: Key to Connecting with Prospects
    Last year, Chris Lang, AG Salesworks' Director of Sales, started sharing his knowledge and experience in the online marketing and sales community, answering questions, commenting on blogs, and Tweeting. I’ve come across a lot of discussions about sales and marketing alignment lately. Two recently caught my eye. Tweet
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Blog] Google+ Is it a Digital Disruption for CMOs?
    Mark Burgess, @mnburgess, Co-founder and Managing Partner of Blue Focus Marketing and blogs at Blue Focus Marketing Blog , Blue Focus Marketing Workshops ,  gplus.to/mnburgess Ben Kunz, @BenKunz , Director, Strategic Planning, Mediassociates , blogs at ThoughtGadgets.com and moonlights as tech columnist at Bloomberg Businessweek.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Blog] Understanding Edgerank: The Importance of Affinity
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Their hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Blog] Almost any brand can be Pinteresting. Here’s how!
    Follow her on  Twitter  and her  blog. . Follow her on Twitter and her blog. . 'By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty. do not scrapbook, do DIY projects, or tackle anything that involves a glue gun. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Blog] How Sales Can Use Twitter to Connect With More Prospects
    Here's an example from Pete to give you an idea of a natural retweet that's based on context: 3) Subscribe to their blog. Subscribing to a prospect's blog is a great way to find out what’s important to them and learn about what they’re working on. Are there any? Step 1: Discover Who Your Prospects Are. likely isn't.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] How To Build Your Marketing Stack
    See how the right Marketing Ecosystem can change your organization – download our new ebook : How To Build Your Marketing Stack was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Read all about it here.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Blog] 2013: The Year of Internet Marketing Basics
    New pages, a blog or whatever. Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In Yeah for me! Getting down to the basics.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blog] How do I avoid unsubscribes?
    The vast majority of my social media sharing, including this blog post, is not designed to sell you anything. Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. He is afraid that once he starts selling, he will get a slew of unsubscribes. Because that is all about me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Blog] The insider’s guide to social media consulting success
    Perhaps the first step toward social media success is not starting a blog or Facebook page, but hosting a series of social media workshops to get everybody on the same page. When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. do no such thing. Nimble?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Blog] A Company that Fires No One = Job Security + Results!
    So I get their blog articles. 'No layoff policy delivers Business Results — with job security. I’ve had the unfortunate experience of losing a high paying job recently (with zero notice). When asked for a reason, my manager said “ You were an at-will employee. We don’t have to give you a reason. No warning. My TV sh0w!
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Blog] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Must Watch B2B Videos by Modern B2B Blogs. Enjoy! Uncategorizable.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Blog] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Google gave advice on SEO best practices in a detailed blog post by Webmaster Trends Analyist John Mueller. We''ll go over the highlights here, but since this could be its own blog post, I highly recommend checking out the blog post for more information. Again, refer to the blog post for a more detailed explanation.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Blog] Don’t Miss the London Growth Strategies Conference!
    Nine techniques you can use to get more visitors to your blog. Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? London Growth Strategies Conference.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Blog] Savvy Week in Review - March 19th
    and improving your business blogging skills by partying (no, really!). The Surprising Old-School Secret to Blogging Success - by @soniasimone on @copyblogger This tongue-in-cheek post counsels bloggers to dabble in some unplugged communication tactics like conversation (the real, 1.0 Tomorrow is the first day of spring, and - boy!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 12, 2010
    [Blog] Sales Prospecting Perspectives, February 8th - 12th
    This week, we were proud to announce that our blog, Sales Prospecting Perspectives , has been included on the B2B Marketing Zone website. The B2B Marketing Zone is, "a collection of blog posts and articles all around B2B Marketing." Here's a recap of the blogs we posted this week: Monday February 8th. on our Facebook page.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Blog] Savvy Week in Review - December 4
    The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. How can it be December already?! Enjoy!
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Q: How often should I blog? Blogging must be done consistently and frequently to see results. In other words, if you set out to start blogging really great content five times a week, but that''s too high a frequency for you to sustain over a long period of time, you''re setting yourself up for failure. Where do I start?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Blog] 20 Expert Tips for Better Facebook Marketing
    If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Don’t automatically feed your blog posts or your Twitter updates into your Page. Like a corporate blog or dynamic website, you need to engage people regularly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Finally, Small Business Social Media is Evolving
    They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. 'By Amber Osborne, {grow} Contributing Columnist.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Blog] 20 Common Social Media Marketing Myths BUSTED
    so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". As the former dark horse of the marketing world (I think we're past those days though, right?),
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Blog] The Only B2B Content Marketing Battle Map You Need
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. Or, companies jump into specific content marketing tactics without much planning.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Blog] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Blog] Baffled by Content Marketing? Start with the Basics!
    The Small Business Marketing Blog from Duct Tape Marketing uses its posts as a way of staying top of mind with its audience by providing valuable small business marketing tips. Photo credit: Wikipedia. ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 25, 2013
    [Blog] Happy Holidays From HubSpot! We've Got a Gift for You
    And while we have you here, we couldn''t help but make one of the holiday ecards to thank you for being an awesome reader of our blog: So go on, download the holiday ecards , and send them to someone you care about. 'Happy holidays from the team here at HubSpot! Today, we''ll be giving away free customizable holiday ecards. inbound marketin
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Blog] LinkedIn’s New Content Marketing Score
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post LinkedIn’s New Content Marketing Score appeared first on VR Marketing Blog. Well, wonder no more. Intrigued? The score is private.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 27, 2014
    [Blog] 5 Creative Topics to Get Your Email Marketing Mojo Going
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Creative Topics to Get Your Email Marketing Mojo Going appeared first on VR Marketing Blog. Sound tough? Channel your inner comedian.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Blog] 5 Ways Marketing Can Help Sales Succeed
    Here’s an example: if the Sales team is setting a goal to kick the sales of a new product line into high gear at the start of the year, Marketing can build social updates, a promotion, blog posts, a press release, and email campaign all around that new product to boost sales. Follow Brenda on Twitter @BSStoltz.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Blog] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, FEBRUARY 11, 2014
    [Blog] Why I Gave Up My Copywriting Business
    By 2010, I’d become pretty knowledgeable about navigation and usability, design, content, messaging, branding, WordPress, SEO, blogging, etc. In the next few weeks you’ll see some changes to my website and blog. No, he hadn’t left the company. Fried also announced the company would be focusing on its core product.
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