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  • DIGITAL VOICES  |  TUESDAY, JANUARY 28, 2014
    [Blog] Should Everything Go Mobile?
    This thinking is echoed in any number of blogs, articles and studies that many of us have seen. 'We are currently working with a customer to develop a secure customer portal addition to their public website. This trend seems unlikely to change any time soon. This got me thinking about the question posed by the title of this article.
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Standing out in a world of information density
    However, in a crowded niche, you will certainly have to do something more strategic than simply pumping out blog posts or videos. However, in a crowded niche, you will certainly have to do something more strategic than simply pumping out blog posts or videos. It is highly dependent on the competitive circumstances of your industry.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Blog] Full-Screen Facebook Ads a Game Changer?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'Facebook is stepping up its advertising game! Steamfeed.com’s Brian S. Women under 30. Men over 30.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Blog] Customer Engagement: A New Spin on Customer Intimacy
    Today, we might engage customers with games, social networking sites, blogs, discussion boards, or video, as compared to the “old days,&# when we engaged clients with such practices, techniques and events such as customer research, sweepstakes, golf outings or open houses. Kenyon Blunt. What is Customer Intimacy? Tweet This! Digg this!
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
    Meaning, well-known publishers are being favored, though Google does promise that "you''ll also find some great articles from lesser-known publications and blogs." 'Just a couple weeks ago, Google released a new feature -- "in-depth" articles. The idea was to bring quality content to surface. But it also goes beyond that. So stay tuned.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Blog] How to Structure a Kick-Ass Marketing Team for Any Company
    You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blog] 30 Killer Resources to Learn Content Marketing
    Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. This is a blog published by Writtent – but it’s still absolutely worth your time! There are dozens of fresh ideas to boost your strategy in this recent, outstanding blog from consultant Martha Spellman.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Blog] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    The site is updated constantly with new deals, has an active blog and a “brag” lounge, which is an interactive chat spot to share all things couponing. According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. In other words, healthy social business, by its very nature, is contagious.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Blog] What We Can Learn from Fortune 100?s Most Social CMOs
    That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” .
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 19, 2012
    [Blog] Social media: It’s a matter of time
    Spending just a short amount of time first thing in the morning to respond to any mentions or direct messages across your various networks and having a quick browse of top blogs and news feeds to share with your followers will save your hours later in the day. One of the most laborious and time consuming social media activities is blogging.
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 5, 2013
    [Blog] Instagram Will Be “Ad Free” No More!
    In an announcement that came from Instagram directly via a blog post , the popular photo sharing company announced that it will start rolling out ads on the platform in the “next couple months.” © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. We’d love to hear in the comments.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Blog] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Mobile-Friendly Email: Trends and Best Practices
    The post Mobile-Friendly Email: Trends and Best Practices appeared first on Marketing Action Blog - Act-On. 42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!),
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog] Little Things that Make a Big Difference in Sales and Marketing Success
    You hear about the 80/20 rule in a lot of contexts and I talked about how the Pareto Principle applies to sales and marketing in a 2010 blog post titled: The Four Pillars of B2B Marketing Success. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto
  • GREAT B2B MARKETING  |  MONDAY, JULY 11, 2011
    [Blog] How to “Engineer” a Marketing Fiasco
    This blog post was excerpted from a longer article titled Fatal marketing mistakes for tech companies , published by ColoradoBiz Magazine. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually be networking with people they already know).
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Blog] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Blog] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    David Raab explored this issue in depth in a post, " Marketing Automation User Satisfaction ," on his blog last week. In contrast, inbound tactics like blogging and SEO had better results for the investment required. 'Thinking about investing in marketing automation ? The Promise of Marketing Automation. 1) Effectiveness. 2) Setup.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blog] 5 Amazing Foursquare Stats [Infographic]
    Check out the infographic below (missing animation) or click on over to the Foursquare blog to view the animated version (cool!). Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! 10 million people currently use Foursquare. Check out [link].
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Blog] 3 Qualities of a Community Catalyst – Part 3
    Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 5, 2007
    [Blog] Sales Lead Generation Cycle: PR's Role
    Media coverage, research papers, trade show presence, speaking opportunities and blogs are a good way to reach this audience. Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Blog] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck -- we even published one of our own a few weeks ago -- and an ebook to boot! But how about we accompany all that looking forward with a little looking back?
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Other trends that are decreasing the role of Websites in B2B demand generation: • the growing prevalence of microsites, blogs, information portals, and communities that exist outside the corporate Website but are designed specifically to generate search rankings, Web traffic, subscribers, contributors, and sales leads. Fair enough. doubt it.
  • HUBSPOT  |  THURSDAY, JUNE 10, 2010
    [Blog] Why Inbound Marketing Might Not Be Working for You
    Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. Your blog is a desolate, lonely place. You've been blogging carefully away. You're using your long-tail keyword phrases strategically in your blog titles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Blog] Ten social media problems that drive marketers nuts
    Platform pressure – One blog, Facebook page, or Twitter account is not enough any  more …  and you still need to get on YouTube and Linked in. I’m finding that identifying some consistently reliable resources like Mark’s blog can be my best teacher.  I’m learning this from experience.  Tweet This!
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Blog] The Only 5 Content Marketing Metrics that Matter
    Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Blog] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    2.     Blog – This plays a key role in lead nurturing and educating prospects.  Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics.  This increases the propensity that visitors re-share this information on their own blogs. Do you have a buyer persona? Vimeo.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Gillian Sontz, a Business Development Representative at AG Salesworks, is excited about getting the opportunity to contribute to the AG blog, as writing is something she has always been passionate about. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Social Media Use by Job Function Stats – Indicates Need to Change.
    As you begin to roll out social media efforts inside your organization, monitor and track the results against goals you may have set, whether it’s a document download, site registration, a ReTweet, a blog subscription or any number of goals.  Wendy Boyce. In that report, there is also a section on social media usage by job function.
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Blog] Buyer Persona Insights Joins B2B Marketing Zone
      Here you will find excellent blogs such as Savvy B2B Marketing , Marketing Interactions , B2B Lead Generation , Marketing Genius Blog , and several more.    Buyer Persona Insights is pleased to provide contributions covering the growing use of Buyer Personas as a strategic practice in B2B Marketing and Sales.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. The Truth About Blogs & Your Business. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Share this on del.icio.us. Digg this!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2011
    [Blog] My Social Media Hangover
    For three full days, I live-blogged and live-tweeted my way through almost a dozen conference sessions, I created 9 blog posts, 83 hash-tagged tweets and more than a few Facebook comments and likes. Yes a bit, but I am not writing for the pure ego boost of blog stats. When it was all over, I collapsed into a social media stupor.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Blog] A Simple Formula for Writing Kick-Ass Titles
    In fact, we got one in this blog post''s comments section. If you don''t know what a working title is, read this blog post. The header in this blog post, for instance, plays with alliteration with "Foolproof Formula" and "Writing Wonderful." 'Look, I said ass. And in a minute, you''ll know why. hence me writing this here post.
  • B2B MARKETING BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Blog] Why some businesses are slow to adopt social media
    Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Blog] Suggestions on How to Make Sense of Google+
    Show off your Google profile – by putting it on your blog or website. To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. have to believe that if Google is involved then it has a pretty good chance of succeeding. I’ve
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Blog] The 9 Emails Your Business Should Be Sending [Guide]
    The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. © 2014, VR Marketing Blog. The post The 9 Emails Your Business Should Be Sending [Guide] appeared first on VR Marketing Blog. Promotional Email.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Blog] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    Know that a proactively written blog post, email piece or landing page that addresses an active discussion in your target group is better than a 15 page whitepaper that takes 3 months to write. But instead, many of us will announce this news by saying something like, “Our corporate blog is the latest feature of our online properties.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Why Nonprofit Social Media is a Waste of Time
    start a blog….             2.  BLOGS. Do you think the root of “blog” is “blah”? If you blog from that perspective, there’s really no point.  But not if you don’t know your purpose and where you’re headed with your blog. So don’t begin a blog without an articulated purpose, content plan and editorial calendar. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Blog] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Blog] Content Curation for Lead Nurturing
    It doesn’t need to be a detailed blog post.  Here’s another email that’s only three sentences long from Patrick that was also effective (and it turns out, relevant to the topic of this blog post). Content Curation for Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
    You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. BUSTED].
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Twitter Writing 101: RTs, Hashtags and More
    Writing a descriptive, enticing title for your blog posts will make it simple for you – and others – to share your posts on Twitter with impact. Just like with hashtags, it can be helpful to keep a short list of keywords at the ready to integrate into your blog post titles and Twitter updates. Character Length. Better. ReTweeting.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. 'You know how they say, "everyone loves a pregnant woman"? thinking it was my personal one. FacePalm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blog] The business case for SXSW Interactive
    It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Blog] The power of simple design to tell a story
    Think how effective this communication method is compared to simply reading a blog article on what could have been a very dry subject.    . Wanted to share this brief presentation as a superb example of how effective, simple design can be used to tell a story. What are your thoughts on this presentation?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is your company creating a social media ghost town?
    So, why do people let their Twitter profile, blog or Facebook page become a social media ghost town? Don’t let your blog or profile become one. Should they close down their blog or profiles if they quit updating it? You can learn more about Laura by checking out her blog at www.lauraclick.com. What a shame. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is your company creating a social media ghost town?
    So, why do people let their Twitter profile, blog or Facebook page become a social media ghost town? Don’t let your blog or profile become one. Should they close down their blog or profiles if they quit updating it? You can learn more about Laura by checking out her blog at www.lauraclick.com. What a shame. Tweet This!
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Blog] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    'Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. 4) Blog Posts. An infographic on MDG Blog unveiled how articles with compelling images average 94% more total views than those without.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Blog] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. One easy way to create it is to post your social media feeds to your blog. Wacky News of the Week: Manage Your Online Reputation. Step 3.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog] R.I.P. Social Media Consultant
    If you remember that post, you’re probably already taken aback by the title of this blog post, but over the last several months, the landscape for how businesses use social media has drastically changed. The business world has always had PR agencies, ad agencies, SEO firms, and various digital and marketing agencies.  What’s your take?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Blog] The Real Time Marketing Myth – How To Win The Superbowl
    ” Brand attempts at Real time marketing have faired so poorly that there’s even a Tumblr blog called “ Real Time Marketing Sucks.” And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The Real Time Marketing Myth.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Blog] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 10 Things You Need to Know About B2B Mobile Marketing
    During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] 9 Google Analytics metrics every marketer should know
    Sign up for your email or subscribe to your blog? Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. And less may be more.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Blog] A B2B Guide for Twitter Lead Generation
    This isn't a blog post about how to get started on Twitter or get a ton of followers. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. And for most B2B marketing departments, ROI comes down to one major metric: leads. Tweep Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Blog] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. Now if you’ve read this blog for any period of time, you know I am huge adovcate of the social web and its potential to transform businesses.  But at what cost?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    If you''re using Pinterest to promote blog content, you might have trouble finding ways to encapsulate the actual contents of the post in just a visual and a pin description. Better than pinning a thousand-word blog post, wouldn''t you say? 'Tumblr. Instagram. And with its 70 million users, Pinterest seems like a good place to start.
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Blog] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Keep a running list of all your marketing collateral—webinars, whitepapers, blogs, etc.—and Get to know more about Amanda on her blog:  6.5Sense  . 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. PERSONALIZE YOUR WEBSITE EXPERIENCE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 10, 2010
    [Blog] A voice from the Nashville flood: Social media as a lifeline
    In my experience, the most relevant and up-to-date information came from blogs, Twitter and Facebook. While some of these efforts have been covered in traditional media, most groups have used Twitter, Facebook and blogs to get the word out. Last week I had the pleasure of meeting Laura Click in downtown Nashville. Digg this!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 4 Simple Ways to Optimize Your Website for Local Search
    Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Again, just make sure you are writing FOR YOUR READERS and not causing harm by adding blog posts or categories that are geo-targeted but confusing. Standard SEO practices apply here. Page Titles. Meta Description.
  • B2B MEMES  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Ethics Must Come from the Heart As Well As the Head
    The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Blog] Social Media is NOT One-Size Fits All
    Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Blog] 7 Social Media Resolutions to Improve Customer Engagement
    In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Adding social sharing buttons for sites like Facebook , Twitter , LinkedIn , and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers. So if it's so easy, everyone must be doing it, right? Wrong. of websites. Marketing Takeaway.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Blog] Are anonymous communities most authentic?
    '“A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” ”  Chauncey Gardiner , from Being There. am a proponent of “real name” communities. It’s like taking the glory suit off of the Klansman. Maybe. Goaded?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog] TL in 4D: Four dimensions for thought leadership success
    There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] B2B battleground for content curation « Marketing to Business.
    The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  These need curation too. 
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Blog] View From the Top: 9 Examples of Desk Top View Design
    So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Blog] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Blog] 10 Questions about 2014
    What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy. Everything – tweets, podcasts, videos – can start or be promoted on a blog. '(Photo credit: Wikipedia). Will wearables still be the hot new thing a year from now? Slideshows?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
    This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, MAY 13, 2011
    [Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
    Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Blog] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    In fact, we've blogged about how to write CTA copy that gets people clicking , we've shared the sloppiest mistakes marketers make when creating CTAs , and we've even taught readers how to master the design of their CTAs. on a web page, on a blog post, in a sidebar, within an ebook, in an email, etc.), Shame on us! Step 1: Pick a Shape.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Blog] A Look Inside Mashable’s Evolution [Interview]
    It’s this notion of pre-emptive evolution that has long impressed me about tech-turned-modern-lifestyle blog, Mashable. The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. 'Change is always difficult.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blog] The Fallacy of the Lazy Millennial
    'This post originally appeared on the Sales blog. Want that blog post done by noon? We are going to do a handful of blog articles on millennial hiring. If you have questions, stories, updates, opinions, thoughts or ideas, please post as blog comments, because you know -- that''s what millennials do. Positive attitude.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Blog] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.  ”??.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. Who’s Out Front?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  These are a great way to show that all the content, blogging, linking, and social outreach is actually impacting the bottom line.  But be careful about measuring activity, not results.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Blog] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. I’m proud to write for the Salesforce.com blog regularly. You can read it there or at Find New Customers. Here’s the opening quote to their post. About the Author.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Blog] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Using magazines Cosmopolitan and The New Yorker as analogies, Sean stresses the importance of and describes two very different types of blog content : content that attracts and content that converts. Marketing Takeaway: Feed your blog with a balance of different types of articles to attract new readers and convert more customers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Does Content Marketing Really Have a Confidence Problem?
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. What’s going on here? Source).
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Blog] B2B Marketing & Lead Generation predictions for 2011!
    Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
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