WRITTENT | TUESDAY, JULY 2, 2013
[Blog] Creative Marketing Ideas From 10 Great Thought Leaders
Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. 3. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk - @GaryVee.
B2B MARKETING INSIDER | THURSDAY, JUNE 6, 2013
[Blog] 8 Questions To Help You Define Your Content Strategy
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
MODERN B2B MARKETING | FRIDAY, MARCH 25, 2016
[Blog] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
If you find yourself passionate about sales, marketing, and technology, this blog may help you chart your course, introduce new ideas, and build success for you and your team. Author: Patrick Groover “Look at me, I’m on a boat, now I’m on beach, now I’m on a horse.” Passionate about business strategy. Focused on results and reporting.
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Blog] 15 B2B case studies show how content marketing drives ROI
The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers, and $52 million in contract value of new business with less than $ 1,000,000 invested.
B2B MARKETING INSIDER | FRIDAY, JUNE 17, 2011
[Blog] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing to help me get through this recap blog post before I collapse. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. But I know I missed a few. It was great to meet you all!!!
JUNTA 42 | SUNDAY, APRIL 15, 2012
[Blog] 5 Content Marketing Lessons from Jackie Robinson #42
If you’ve been a regular reader of this blog, you know that my favorite color is orange and my favorite number is 42 (hence our first company, Junta42 ). Whether it’s through an enewsletter, a video series, a blog, or an event series…content is a promise to your customers that must be kept, every minute of every day.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 25, 2013
[Blog] The best digital business idea that just never worked
The challenge of creating a blog that sings The Native Advertising Trend: Hot or Hoax? A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Everybody still wears a paper name tag.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Blog] Can Lead Generation Become More than “Frosting and Cherries?”
Resources: Image: Translation Guy Blog. David Raab: Customer Experience Matrix Blog. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. The Demise of Lead Generation. Tweet This!
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 6, 2015
[Blog] 5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions
They can''t wait for them to read your blog post and download your latest whitepaper. It’s January 6. Do you know what that means? It’s the second day of the first full week of 2015. However, did you ever just take a moment to stop and reflect on the year behind you, on the year ahead of you, and on your impact as a sales leader? Kyle Porter.
MODERN B2B MARKETING | MONDAY, DECEMBER 19, 2011
[Blog] The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic]
Embed this marketing career and salary market infographic on your web site: The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Are you curious to know how marketers’ salaries compare?
EMAGINE B2B BLOG | TUESDAY, JANUARY 6, 2015
[Blog] 10 Marketing Terms You Need To Know – Pt. 1
eMagine’s B2B blog & corporate website are both responsive. Image Alt Text: scroll over the image at the top of this blog post. The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. You can read more about remarketing here.
MODERN B2B MARKETING | WEDNESDAY, JUNE 3, 2015
[Blog] How to Structure Your Organization for Sales and Marketing Alignment
How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing Roles.
MARKETRI | MONDAY, JULY 2, 2012
[Blog] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. This post originaly appeared at The Marketing Eye Blog. has yet to reach legal services. (.) Time for a review?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 27, 2014
[Blog] 5 reasons to be wildly excited about content marketing
People love you and they are blogging about it, tweeting about and Instagramming about it (yes, that is a real verb now!). People love you and they are blogging about it, tweeting about and Instagramming about it (yes, that is a real verb now!). ” It made me pause. Could that be true? Has this discussion frightened people off?
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Blog] 8 Modern Tips for Marketing to Millennials
They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. There are currently 80 million Millennials in the U.S. nearly one-fourth of the total population.
SAZBEAN | TUESDAY, DECEMBER 13, 2011
[Blog] 7 Tips for Stellar Social Media Community Management
To improve community engagement overall, try posting in other forums, commenting on other people’s blogs (who may be in your community, or who you want in there), and/or guest blogging for other prominent blogs in your industry in order to increase the value of your community involvement overall. Now what? News & Notes
WINDMILL NETWORKING | FRIDAY, DECEMBER 12, 2014
[Blog] New Year’s Resolutions For Your Social Customer Service
She blogs to show brands how to use social media to create an engaging online presence. As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 16, 2010
[Blog] 7 Tips to Use Twitter to Generate Traffic and Leads
For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. In addition your own blog’s content, be sure to supplement your Twitter posts with resources from others that are of help to your target audience. Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights.
SAVVY B2B MARKETING | THURSDAY, MARCH 15, 2012
[Blog] Keeping It Buzzingly Alive
Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. have a friend: Gina Rosati, whose book Auracle will be published in August. Her market?
WRITING ON THE WEB | WEDNESDAY, APRIL 8, 2015
[Blog] Best Kept Secret of an Email Newsletter Bio
As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. ”). ” (WIIFM). Use the pronoun ‘you’ often. Offer Help. Who Are You?
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010
[Blog] White Paper: Overview of Plumbing Market
Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.We recently completed an overview of the Plumbing market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 17, 2014
[Blog] ClickZ Conference Coverage: 3 Examples of Big Data in Action
OkCupid decided to use their user-generated data to share tips and information on dating and turned that into their company blog. For example, one of their blog posts looks at the correlation between sex and money across different nations. We marketers know that Big Data is a big deal. But what’s the use case? Captivating stuff.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[Blog] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
However, I view it as more of a branding (thought leadership) tool and an additional channel for cross-promoting your content (white papers, webinars, blog posts, etc.) Our enewsletters (pushed out by email to opt-in subscribers) generate far more leads and sales than my tweets and blog posts. Mac McIntosh. What do you recommend?
SYNECORE | FRIDAY, MAY 29, 2015
[Blog] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. join the mainstream).
PAUL GILLIN | THURSDAY, DECEMBER 16, 2010
[Blog] The End of ‘Social Media’
In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. It’s not that social media is no longer important.
WEBBIQUITY | MONDAY, FEBRUARY 27, 2012
[Blog] 17 (of the) Best Email Marketing Guides of 2011
Find the answers to these questions and many more here in some of the best email marketing guides, articles and blog posts of the past year. ” Email Plus Facebook Marketing: Fresh ideas from FreshPair by MarketingSherpa Blog. 21 Awesome Ideas to Grow Your Email List by HubSpot Blog. Email Marketing Tips & Tactics.
BIZNOLOGY | MONDAY, JULY 27, 2015
[Blog] The content marketing book you should not miss
For example, I consider myself an expert on blogging. mean, I have been blogging for over 10 years. And I have dozens of other people that have blogged with me on Biznology, so you would think that between them and me, we’d have figured it all out, right? Most of you know that I don’t do a lot of book reviews.
LATTICE | MONDAY, OCTOBER 12, 2015
[Blog] Account-based Marketing: It’s Time to Flip
The topic is taking over events, webinars, blogs, social media. “Ever stop and wonder if everything you know about B2B marketing is wrong?” ” That’s the question on the top of Sangram Vajre ‘s mind. And it should be. And it should be at the top of your mind too. What will you do with your pipeline numbers?
VERTICAL RESPONSE | FRIDAY, MAY 29, 2015
[Blog] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
Tip No. 8: One of the simplest ways to collect email addresses is with a sign up form on your website or blog. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Blog] The Inbound Marketing Methodology Explained [VIDEO]
Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Inbound Marketing.
B2B MARKETING INSIDER | TUESDAY, MARCH 19, 2013
[Blog] Listen. Ask. Share. It’s Time For Agile Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 25, 2015
[Blog] Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
For more marketing tips delivered to your inbox every Monday, sign up for the award-winning VerticalResponse newsletter. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
ONALYTICA B2B | WEDNESDAY, NOVEMBER 18, 2015
[Blog] The Mum Community: Top 100 Influencers
Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood. Ohsoamelia_blog. Redtedart’s Blog. Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 22, 2012
[Blog] Sales Leadership: Nine Minutes on Monday
Those of you who read my blog on a regular basis know that while this is a favorite topic of mine, James Robbins can provide you a pathway to becoming the real leader you need to be in any sales leadership position. Blog: www.YourSalesManagementGuru.com. Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 27, 2011
[Blog] How Social Media Gave True Blood a Transfusion
what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),
EMAGINE B2B BLOG | MONDAY, MAY 18, 2015
[Blog] May Brings New Products and Updates from Google
Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. Hannah Beacham, our Social Media Specialist , will be sharing her thoughts about Collections in an upcoming post on the emagine blog. The first week of May was a busy one for Google! Goodbye Queries Report. Hello Search Analytics.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 18, 2012
[Blog] Seven strategies to stay ahead of overwhelming social media change
Are you reading social media blog posts in bed? Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed? hate that.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 3, 2014
[Blog] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. That’s right. Love comments here.
VOLACCI | TUESDAY, SEPTEMBER 3, 2013
[Blog] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
But there is still a tremendous amount of value in our old content, which is why I''ve pulled a few of my favorite blog and video pieces from over the summer that you may have missed. content marketing strategy , content creation , promoting your blog , website promotion Remember when Michael J.
VERTICAL RESPONSE | FRIDAY, OCTOBER 17, 2014
[Blog] Creating Viral Content Comes Down to Just Letting Go
This article by VerticalResponse founder Janine Popick originally appeared on Inc.com. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Pretty darn catchy for a news station in Cleveland.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 26, 2013
[Blog] How to Use Instagram to Sell Products
Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. ” Want to know her secrets?
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Blog] The Unspoken Rules of the Internet
Plagiarism is messed up, man. 3) Don''t promote your business in the comments section of blogs. If you''re guest blogging, commenting, promoting, etc. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground.
KAPOST | FRIDAY, APRIL 22, 2016
[Blog] Lead Gen Hacks: 3 Strategies to Improve Content Conversions
If someone just spent 20 minutes reading multiple articles on your blog, they obviously like what you have to say. So when your most engaged readers leave your blog or website, don’t let them leave empty-handed: point them toward an interesting eBook, offer, or your mailing list. But what happens after you’ve built that bond?
MODERN B2B MARKETING | FRIDAY, APRIL 10, 2015
[Blog] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
OPENTOPIC | MONDAY, JULY 13, 2015
[Blog] Content Marketing Spotlight Series: A Q&A With Robert Rose
Be sure to subscribe to our content marketing blog so you don’t miss future posts. What I mean there is that, if you’re a pet food company--instead of looking at building a pet-oriented blog--why not just look to acquire the best pet blog on the market. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
B2B MARKETING INSIDER | THURSDAY, MAY 26, 2011
[Blog] Marketing Mistakes: Focusing On Activities Instead Of Results
In my first blog post, I explained why I am in marketing and advised people to stop worrying about their boss and to do what was right for customers first. Subscribe to the B2B Marketing Insider Blog. have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And focusing
ONALYTICA B2B | TUESDAY, JUNE 30, 2015
[Blog] Content Marketing 2015: Top 100 Influencers & Brands
Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper. If you’re interested in other topics (such as Machine to Machine , Wearables , Internet of Things , …) be sure to have a gander on our blog or why not propose some topics to us on twitter ? try it today for free!
VERTICAL RESPONSE | TUESDAY, FEBRUARY 3, 2015
[Blog] 6 Time-Saving Business Tools to Help You Get Organized
Subscribe to our email newsletter and receive helpful posts like this in your inbox once a week. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Evernote is free to use. All rights reserved.
VISUALLY | WEDNESDAY, NOVEMBER 4, 2015
[Blog] NEW REPORT: How Marketers and Creative Teams Can Collaborate Better
The post NEW REPORT: How Marketers and Creative Teams Can Collaborate Better appeared first on Visually Blog. Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. It looks like there’s a lot of room for improvement. Design
MARKETING ACTION | THURSDAY, APRIL 4, 2013
[Blog] Top 10 Email Deliverability Best Practices – Webinar Wed. April 10
April 10 appeared first on Marketing Action Blog - Act-On. David Fowler, Act-On’s chief privacy and deliverability officer recently did an interactive “ Top 10 Email Deliverability Best Practices ” roundtable session at MarketingSherpa’s Email Summit 2013 in Las Vegas. What are your expectations? Understand your mailing responsibilities.
BIZNOLOGY | WEDNESDAY, AUGUST 13, 2014
[Blog] Visuals and visual design in content marketing
That doesnt mean your designer gets the day off completely when youre working on shorter form content, like quick blog posts where a stock image can do the trick. quick-hit blog post, perhaps coverage of an event in the news that day, doesnt carry the same expectations as something with more weight and depth. Infographics.
HUBSPOT | TUESDAY, JULY 24, 2012
[Blog] The Social Media Publishing Schedule Every Marketer Needs [Template]
This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. That means you're not just publishing, say, links to blog posts you've written. We have a 9 a.m. meeting? Who schedules 9 a.m. meetings, anyway? digress. We have meetings.
VERTICAL RESPONSE | FRIDAY, MARCH 28, 2014
[Blog] The 9 Emails Your Business Should Be Sending [Guide]
The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. This guide edited and produced in full by VerticalResponse. © 2014, VR Marketing Blog. The closer the number is to 5, the more effort it takes.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Blog] Marketing Mathematics: Why You Need to Invest in Website Engagement
So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Web as a Strategic Channel.
MODERN B2B MARKETING | MONDAY, JANUARY 27, 2014
[Blog] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
Viewing this blog in your email? Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course!
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 27, 2012
[Blog] David Meerman Scott: How to Break Into the News Cycle
So, in the case of this example, the London Fire Brigade, believe it or not, just a couple of hours after this story broke, wrote a blog post on their website; and put it on their website. David Meerman Scott: How to Break Into the News Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 22, 2013
[Blog] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
You might consider doing so after reading this blog. And here are this week''s blogs posts at Sales Prospecting Perspectives, and a little bonus if you keep reading: Monday: On Monday, Laney Pilpel wrote Is Cold Calling Really Just a Numbers Game? Commen on the blog! What were your favorite blogs this week on Tuesday.
MODERN B2B MARKETING | MONDAY, APRIL 16, 2012
[Blog] 10 Thought Leaders Share Their Interest in Pinterest
10 Thought Leaders Share Their Interest in Pinterest was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Pinterest is now the third most popular social network in the country. The implications for B2B marketing are just beginning to come to light as marketers quickly adapt to this new visual approach.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Blog] Why Every Social Media Team Needs Millennials AND Boomers
Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s In my corporate life, it was always difficult to get senior executives to tweet or blog consistently. Photo credit: Wikipedia. That’s right. NO TWITTER!! Let’s recap: Ms.
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
[Blog] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. Author information. Tammy Kahn Fennell. Tammy Kahn Fennell. Social Media Productivity
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 20, 2013
[Blog] Fundraising Email Tips to Use Before the Ball Drops
Here’s an excellent example: © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Fundraising Email Tips to Use Before the Ball Drops appeared first on VR Marketing Blog.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 17, 2012
[Blog] The Many Faces of the Dreamforce Attendee [Infographic]
Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s finally here! From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in.
BIZNOLOGY | TUESDAY, OCTOBER 22, 2013
[Blog] Google Hummingbird is eHarmony for Search
Make sure you connect all of your blogs, published, and social accounts at Google Connected Accounts. If you’re especially canny you can take the bold step of submitting your blogs to Google to be considered as a news source for Google News. ” Google feels the same way. ” Poor Google, always falling for the bad boys.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 31, 2014
[Blog] How to Control a Quality Conversation in Inside Sales
If you take anything away from this blog, it should be to speak with an even tone, allow the prospect to finish their thought, and get a follow up time to have another conversation. When I was growing up, I was a non-stop talker. Some of my family and close friends might say I still don’t know when to stop talking.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Blog] What Is Demand Generation? [FAQs]
To do this effectively, marketers need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars, and run email marketing campaigns. Demand generation is an ebook campaign, a weekly newsletter for blog subscribers, a meet-up event, or a company-sponsored webinar. Read on to find out.
WINDMILL NETWORKING | MONDAY, JANUARY 11, 2016
[Blog] Easy 5-Step Nonprofit Content Marketing to Drive Actions
Are you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your content marketing strategy should not be about: Output, but about Demanding, but creating demand. Your actions, but your readers’ actions. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad.
VERTICAL RESPONSE | FRIDAY, OCTOBER 2, 2015
[Blog] 6 Tips to Get a Logo Design That Gets Customers Talking
Remember, there will be many times when your logo will be the voice of your business before people even consider your products – make it work in your favor. © 2015, VerticalResponse Blog. The post 6 Tips to Get a Logo Design That Gets Customers Talking appeared first on VerticalResponse Blog. Define your brand visually.
CLIENT BRIDGE | FRIDAY, NOVEMBER 9, 2012
[Blog] INFOGRAPHIC: Expert SEO Tips
From the Hubspot Blog, here's an infographic to tips from the tops experts from various SEO companies, which serves as a preview for Hubspot's "Learning SEO from the Experts" guide. SEO Tips From the Experts [Infographic]. View Original Article
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 22, 2015
[Blog] If you can’t measure marketing ROI, find the right alternative
Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We’ve all seen it. No one cares!!
MODERN B2B MARKETING | TUESDAY, JULY 7, 2015
[Blog] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
MODERN B2B MARKETING | THURSDAY, MARCH 19, 2015
[Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
MODERN B2B MARKETING | WEDNESDAY, MARCH 4, 2015
[Blog] Why Website Engagement is the New Marketing “Must-Have”
Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Primarily, because of potential audience reach.
BLOG MY CALLS | FRIDAY, MAY 17, 2013
[Blog] A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
Studies have been conducted, and we''ve written SEO blog , after SEO blog , after SEO blog, detailing why and how SEO isn''t harmed by call tracking. That''s why we''re writing 3 blogs each day. Lately a few local SEO companies having been writing articles bashing call tracking. They claim that it hurts SEO. It doesn''t.
MARKETING ACTION | WEDNESDAY, MAY 28, 2014
[Blog] Social Selling: Step Up Your Game
Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. The post Social Selling: Step Up Your Game appeared first on Marketing Action Blog - Act-On. Build relationships through social selling.
VIRALLY BLOG | TUESDAY, APRIL 22, 2014
[Blog] How the buying process has changed.
appeared first on Content Marketing, Virally Blog. The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. This has all changed now; it all starts with a search.
HALEY MARKETING | FRIDAY, APRIL 22, 2016
[Blog] Prince and Intellectual Property: How Legends Do Business
You craft each blog post with the same care and attention to detail that Ron Swanson gives a chair. If you’re looking for a firm that can produce great original content for your website, blog or other marketing materials, contact the team at Haley Marketing Group. If so, you were likely disappointed. What’s The Business Lesson Here?
VOLACCI | MONDAY, DECEMBER 16, 2013
[Blog] Book Review: Social PR Secrets by Lisa Buyer
Leave comments on stories and blogs. Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. Like this: * Set up Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. Getting Social with the Media. Share their stories. Ben here.
VERTICAL RESPONSE | TUESDAY, OCTOBER 29, 2013
[Blog] 7 Tips to Manage Your Time and Maximize Your Marketing
Find her online at Yaelwrites.com. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Tips to Manage Your Time and Maximize Your Marketing appeared first on VR Marketing Blog.
BIZIBLE | WEDNESDAY, FEBRUARY 10, 2016
[Blog] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
Eva explained that, over the month of January, she had two ads running -- one promoting our blog article “Lead Gen is Dead” (Blog No. 1) and the other promoting the “ Periodic Table of Marketing Attribution ” (Blog No. 2). There was nothing to worry about. So, what’s all the fuss about attribution? But how does one use it?
MARKETING ACTION | WEDNESDAY, APRIL 24, 2013
[Blog] How to Link Content Marketing and Sales
WordPress users publish 347 new blogs. There are multiple ways to measure the performance of your inbound marketing programs, including assessing your website analytics, social media engagement, blog activity, webinar attendance, and revenue. When it comes to content marketing, should your business be creating and sharing more?
FEARLESS COMPETITOR | FRIDAY, APRIL 15, 2011
[Blog] Laugh and Learn featuring @fearlesscomp – Episode 22
Keep in mind that this blog publishes several times and day and seven days a week , so you’ll always find fresh content on b2b lead generation and marketing here. B2B Lead Generation : Laugh and Learn featuring @fearlesscomp. Notice the quality of the movie and how they convey the ideas so quickly. What do you think?
SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
[Blog] 8 Ways to Increase Social Media Interaction
Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks. Share, Share & Share some More – When you’re reading other blogs, if you find something your target audience would be interested in, share it! Chat it Up!
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 23, 2015
[Blog] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 25, 2012
[Blog] Microsoft’s $1.2 Billion Ticket to “Social Business”
Billion Ticket to “Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heidi Melin | Tweet this If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way. billion. “Microsoft has the weakest social play in the market. Microsoft’s $1.2
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[Blog] The Invisible Sales Rep
found this post at Miles Austin’s great blog Fill the Funnel. While most salepeople have nothing, a select few have things like a blog, website, Linkedin Profile, YouTube channel, Slideshare Channel and more. They are reading blogs that are providing the latest solutions and changes in their industry. 86 (less than 1 per rep).
VERTICAL RESPONSE | TUESDAY, OCTOBER 13, 2015
[Blog] 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
An amateurish website also might not incorporate a social component, such as a blog or the ability for users to like and share content from the site. He’ll also set up the site in such a way that you can easily change basic things - like your address, phone numbers, hours of operation or blog - on your own. All rights reserved.
FEARLESS COMPETITOR | SUNDAY, JUNE 9, 2013
[Blog] Ted Talks: Hannah Brencher: Love letters to strangers
This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. Sundays are for learning and expanding minds. What more sales leads? Grab the free white paper on B2B demand generation How to Find New Customers at top right. And the response she got was remarkable.
VERTICAL RESPONSE | TUESDAY, OCTOBER 15, 2013
[Blog] How to Find Your Brand’s Content Marketing Narrative
Find her online at Yaelwrites.com. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Find Your Brand’s Content Marketing Narrative appeared first on VR Marketing Blog.
MODERN B2B MARKETING | TUESDAY, OCTOBER 6, 2015
[Blog] Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople
This is a blog about sales culture and how things like the cowbell shape it. Author: Chris Gillespie An open apology to the engineering, support, and marketing teams: please excuse my cowbell. know that it rings loudly and I know that cubicles and drop-tile ceilings aren’t enough protection against it. Why You Need a Strong Sales Culture.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012
[Blog] How Social Collaboration Can Change the 80/20 Rule [CHART]
How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company.
WEBBIQUITY | MONDAY, AUGUST 16, 2010
[Blog] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. by Kuno Creative. s, 50?s,
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 16, 2014
[Blog] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
Then, mention a social or blog post, showing that you’ve done some extra research on the contact. More Sales Voicemail Blog Posts: Effective Voicemails: Why Being Human Will Get You Farther in Sales. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 5, 2014
[Blog] Expert Ebooks: Getting Reader Research Right
Pay attention to how many websites, articles, blog posts, videos, etc. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. They index thought leader blogs in just about any field. For example, my blog WritingontheWeb.com is listed under Content Marketing.
WINDMILL NETWORKING | TUESDAY, MAY 22, 2012
[Blog] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
The site is updated constantly with new deals, has an active blog and a “brag” lounge, which is an interactive chat spot to share all things couponing. According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. In other words, healthy social business, by its very nature, is contagious.
HUBSPOT | TUESDAY, JANUARY 24, 2012
[Blog] Everything Marketers Need to Measure and Prove Content ROI
But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.
VERTICAL RESPONSE | WEDNESDAY, MAY 6, 2015
[Blog] 3 Tips to Wake up NonResponders & Boost Email Open Rates
Send effective emails today using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Notice I said scheduling, and not sending?
BIZNOLOGY | TUESDAY, SEPTEMBER 30, 2014
[Blog] My Top-5 Most Compelling Apps
also automatically queue up all of my blog posts and articles via RSS. There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. Circloscope. Easily create circles of those that have commented on your event, and those that replied Yes, No, or Maybe. Scrubly.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 25, 2014
[Blog] My Team is Behind on our Numbers. We are struggling to catch up.
For instance, suppose you redo your website and start a blog and ebooks plus other content. Those words came from a sales representative in the Boston area yesterday. I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 29, 2011
[Blog] 3 Key Ingredients for Business Social Media Success
Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry. Be Strategic. Survey them and ask. SMO is the new SEO.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 1, 2011
[Blog] How Are You Monitoring Your Competitors?
WordPress stats [link] (Provides blog views, post views, etc.). www.Compete.com (Tracks unique views on websites; good for checking blogs with their own domains.). - [link] (Much like Compete.). Yeah I know you have your eyes on your major competitors. Pretty good advice don’t you think? Google Analytics: [link].