SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 23, 2010
[Blog] Consider SEO Beyond Your B2B Website
Once these keywords are in place, and you begin using them in website copy, blog posts and social media profiles, look beyond those areas to other non-traditional uses of your keywords. Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business.
BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012
[Blog] 9 Google Analytics metrics every marketer should know
Sign up for your email or subscribe to your blog? Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. And less may be more.
HUBSPOT | WEDNESDAY, AUGUST 17, 2011
[Blog] Google Announces Improvements to Sitelinks in Search Results
In addition to its launch of Google Related , the search engine giant announced on its Webmaster Central Blog that new sitelinks are now available on Google's search results page. Google was busy with new announcements yesterday. Let's break it down to the most important things marketers should know about this new feature.
EMAGAZINE B2B BLOG | THURSDAY, OCTOBER 24, 2013
[Blog] Common Complaints Answered: Why don’t we show up for “Search Term” when I type it in Google?
Other types of relevant content include blog posts, whitepapers, data sheets, eBooks, videos, etc. 'As SEO has evolved with the latest hummingbird algorithm change, making contextual search more and more important, and searches having become completely secure, we understand just how important SEO is to a site’s success. How so?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 14, 2010
[Blog] How do I get a job in social media marketing?
And of course, start a blog if you haven’t done so already. In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Here are some ideas on how to prepare yourself for a marketing career in the social economy: If you’re just starting out. Get a degree if you can. Tweet?
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 28, 2010
[Blog] Women and Chocolate in B2B Marketing
So with this week’s blog, I’d like to examine this case study through a theoretical lens to show how the scientific research that explains their findings can be used to further your own B2B marketing efforts. See my blog regarding Sense-Making Theory for tips on how to do this.).
MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
[Blog] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
ENGAGE | FRIDAY, APRIL 13, 2012
[Blog] Access: New Tools
But we also make ever more use of our own curatorial technologies: not just our blogs and twitter accounts but Pinboard , Pinterest , Gimmebar , Tumblr and even (for those whom code is content) Sourceforge. There is rarity, certainly. And encryption and access control. But nothing so esoteric that it cannot be accessed.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 7, 2013
[Blog] Social Media Lead Generation: Easy As 1,2,3?
There are many blogs discussing how to use Linkedin in your prospecting efforts. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Most organizations do this by purchasing (or renting) a list. At least, not at first glance. Want to know who your biggest competitors are following?
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 21, 2012
[Blog] 3 Great Email Responses To Make You Laugh
There have been a few blogs written regarding how our marketing team drives traffic to our various social media sites (Facebook, Twitter, Tumblr etc.) This past weekend I happened to be visiting family back home on the east end of Long Island. In case you do not frequent AG’s Facebook page (you should!) But thanks for the interest!”-This
GREAT B2B MARKETING | MONDAY, APRIL 23, 2012
[Blog] Marketing Statements that Show Your Company is Out of Touch
Here is a blog post on this subject of Brand Promise from CustomerThink. As B2B marketing outsource providers , we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. That’s what our sales team is for.
GREAT B2B MARKETING | THURSDAY, NOVEMBER 8, 2012
[Blog] The Most Important Number in B2B Marketing
A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. I often write about the importance on numbers in B2B marketing success. But of all the numbers in B2B marketing, there is one that stands far above the others, and that number is ONE.
STORIES THAT SELL | TUESDAY, JUNE 28, 2011
[Blog] The Resume is Dead: The (Story) Bio is King
Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Do I share something in common with you? How can I help you?
HUBSPOT | FRIDAY, MARCH 2, 2012
[Blog] Deconstructing the Qualities of High Quality SEO Links
First and foremost, because this link is coming from the comments section of a blog post, and links in comments are typically "no-follow links." It would be preferable to send someone to, say, a related blog post with a compelling call-to-action or a landing page with an offer that the visitor can download. Internal links.
HUBSPOT | MONDAY, DECEMBER 6, 2010
[Blog] A Marketer's Guide to Tracking Online Campaigns
Learn how to generate more inbound leads using SEO, blogging, and social media. Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. The Basics. Landing Page URL: [link].
WRITTENT | TUESDAY, SEPTEMBER 24, 2013
[Blog] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
Blogging is about developing a voice as a company or personal brand online, and opening up conversations between consumers and companies. Not only are traditional conclusions uncommon in great content marketing, there’s reason to believe they could be a terrible idea for your business blog. Have 5 Sentences per Paragraph. Avoid Slang.
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Blog] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Do White Papers Still Engage?
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Blog] Is Earned Media Becoming "Hacked" Media?
Finally, earned media typically refers to the output of public relations -- articles placed in publications, commercial blogs, or analyst reports. 'Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Significant Changes to Earned Media. Earned media is different. They did.
HUBSPOT | WEDNESDAY, MAY 22, 2013
[Blog] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
Here’s what it looks like, courtesy of the Twitter Advertising Blog: So cool, right? 'Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. Users don’t even have to fill out a form -- since their information (Name, email, and username) is already pulled into the card.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 9, 2014
[Blog] 5 Customer Experience Cues From Retail
Customer Experience Cues From Retail is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter @AliciaFiorletta. . Store nearby!
HUBSPOT | FRIDAY, DECEMBER 3, 2010
[Blog] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 10, 2010
[Blog] Optimism as a Sales Tool
Of course, optimism cannot be created out of thin air, you must create an environment where individuals believe passionately in the vision of their and their company’s success (a subject for another blog). A few weeks ago, we had our annual sales kickoff meeting. I have long believed is that nothing extraordinary happens without optimism.
VERTICAL RESPONSE | TUESDAY, OCTOBER 22, 2013
[Blog] How to Use Landing Pages for Better Traffic Conversions
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Use Landing Pages for Better Traffic Conversions appeared first on VR Marketing Blog. Count them. Do you use landing pages?
VERTICAL RESPONSE | MONDAY, AUGUST 12, 2013
[Blog] 5 Search-Savvy Secrets to Google Map Listings
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Search-Savvy Secrets to Google Map Listings appeared first on VR Marketing Blog. Tip #1: Integrate Google+ for better results. Yahoo!
B2B MARKETING TRACTION | TUESDAY, SEPTEMBER 18, 2012
[Blog] What Does Your Marketing Say about Your Company?
Do you have a company blog? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Does your marketing add value?
B2B MARKETING TRACTION | THURSDAY, AUGUST 25, 2011
[Blog] Why a Facebook Company Page Makes You Less of a Dinosaur
You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand.
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 12, 2011
[Blog] Fuel Your Online Marketing Machine with Dynamic Content
Here are some ideas: Blog posts. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue.
CONTENT MARKETING FOR BI | MONDAY, JANUARY 11, 2010
[Blog] Content Relevance Boosts B2B Vendor Success
I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. What I did like was their takeaway message.
WEBMARKETCENTRAL | MONDAY, AUGUST 17, 2009
[Blog] Best of 2008: SEO Guidance, Part 5
Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. Which social media sites are most helpful for SEO? Social traffic (e.g.
SAZBEAN | MONDAY, MARCH 12, 2012
[Blog] Better Email Results…Instantly!
But email marketing is just so important to my blogging that I can’t ignore these very important techniques. Email marketing is also an integral part of my own blogging business and as a result, the moment I notice something wrong with my email marketing, I look for ways to fix it. The same is the case for most top bloggers I know.
B2B MEMES | TUESDAY, NOVEMBER 22, 2011
[Blog] Six New-Media Principles: Introduction
Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Both as a preview and as an invitation for your feedback, over the next week I’ll review each of those principles in a blog post.
MODERN B2B MARKETING | THURSDAY, JULY 12, 2012
[Blog] 12 Services & Support Features You Need from Your Online Marketing Solution
by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. 12 Services & Support Features You Need from Your Online Marketing Solution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. This is NOT true.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 20, 2013
[Blog] Fundraising Email Tips to Use Before the Ball Drops
Here’s an excellent example: © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Fundraising Email Tips to Use Before the Ball Drops appeared first on VR Marketing Blog.
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Blog] 22 of My Marketing Secrets
When creating content for your brand or blog or whatever, have fun! Don’t post your blog to Twitter directly or a 3rd party client. Invite customers to post on your blogs. Promote their personal blog posts from your site. Use blog posts in your outbound email marketing. Don''t be afraid to be controversial. Bonus!
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, MARCH 7, 2012
[Blog] Never Avoid the Opportunity to Get a No
Add your thoughts about today's post in the comment section of this blog Today's article is by Andrea Waltz , co-author of Go for No! Yes is the Destination, No is How You Get There. She teaches salespeople how to remove the one major roadblock standing in their way to success -- how they respond to the word NO! _. Your Turn!
HUBSPOT | TUESDAY, NOVEMBER 1, 2011
[Blog] 5 Must-Have Characteristics of an Inbound Marketing Agency
To attract more traffic and leads, you need to hire a firm with traffic generation services like blogging and content creation , search engine optimization and link building, and social media campaign creation. Does the agency you're considering blog regularly? Inbound marketing takes time. It also takes a lot of domain knowledge.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Blog] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
But if I didn''t have a connection there, it could be a good indication that they''re looking at me for a job or guest blogging; or if I''m in sales, that they''re looking into something I have to sell. 'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). knew they liked me. ).
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Blog] 14 Essential Elements of a Flawless Product Launch
This blog has lots of great articles about building your buyer persona ( here’s one ). As a product marketer, you need to know that general path -- and specific examples of steps along the path like search keywords, blogs, and review sites. 'Getting ready to launch a new product? 14 Product Launch Lessons for New Product Marketers.
HUBSPOT | MONDAY, JULY 15, 2013
[Blog] How to Add Alt Text to Your Email Images [Quick Tip]
When an image isn''t able to load in an email, website, or blog post, the "alternative text" (AKA alt text) is displayed. 'Once you hit ''send'' on an email, its fate is in the hands of the email gods. In other words, things like recipients'' email clients, the devices they''re using to open it, and their browsers. What is alt text, you ask?
VERTICAL RESPONSE | THURSDAY, NOVEMBER 14, 2013
[Blog] What the New YouTube Comments Mean for Marketers
“In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices,” YouTube announced on their blog in late September. © 2013, VR Marketing Blog. What’s changed for YouTube comments.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Blog] 5 Steps to an Awesome B2B Facebook Page
Create Custom Facebook Content and Notifications - Yes, it is important to share content from your website and blog across various social media sites. Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. Technically, there are many ways to execute this.
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
[Blog] Friday E-book Download: Gear Up for Success from Tilton, et al
Stephanie culled insights from blog posts and articles online, and interviewed leading experts for ideas and recommendations you can put into play today. Tweet. As the title states, the e-book covers how to get sales and marketing to work together in order to “sell the way buyers want to buy. Strategies include: 1.
WWW.BRAINSHARK.COM | TUESDAY, JANUARY 29, 2013
[Blog] Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns
Ideas Blog. Home Ideas Blog Brainshark Articles Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns. Share: blog comments powered by. Blog & Community. Ideas Blog. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Tweet.
HUBSPOT | FRIDAY, SEPTEMBER 20, 2013
[Blog] Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Blog] Lattice Engines Automates All Steps in Prospect Discovery
Clients specify blogs to follow, which receive similar treatment. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. But the Internet has exponentially grown the amount of data available and made it easily accessible.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 20, 2012
[Blog] Giving (Social) Thanks Should Be An All Year Thing
also say “thanks” for every comment on my blogs whether I agree with them or not. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. And so we need to be thankful for each and every one. Kennedy.
MODERN B2B MARKETING | TUESDAY, AUGUST 23, 2011
[Blog] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino As Dreamforce – the U.S. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
DIGITAL VOICES | MONDAY, AUGUST 20, 2012
[Blog] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Store. Analyze. Share. Barriers to Entry.
DIGITAL VOICES | TUESDAY, JULY 24, 2012
[Blog] Responsive Design and Why it's Important for Business
This blog is re-published with permission from the owner. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link]. Responsive Design Benefits. Better Consumer Experience.
PAUL GILLIN | FRIDAY, MARCH 8, 2013
[Blog] Slides and Video Cover What You Need to Know About Search
Top Internet And Marketing Blogs To Follow. A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. You can download the presentation and read the notes or watch the video. Related articles.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Blog] 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
Before you create your ads, consider all the assets your organization has; blog articles, landing pages, annual reports. For a newsletter or blog subscription form, asking for just an email address is enough. 'There are 3 billion searches a day on Google. Yes, we said billion. The more focused the ad group, the better the ad targeting.
HINGE MARKETING | FRIDAY, DECEMBER 27, 2013
[Blog] Hinge’s Fab Five: December 2013
These 10 Types of Blog Posts Save the Day When You're Out of Ideas. Creating a blog can ease your firm into content marketing and is a powerful tool to help prospects get to know you. Updating your blog regularly is important, but many firms struggle with coming up with enough content. Enjoy! By: Rachel Sprung, HubSpot.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Blog] Savvy Speaks: Web Copywriting Best Practices
have used the guidance from the study quoted in my blog post over the past two years with my clients to great success. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean. Instead try using restraint. Stephanie.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[Blog] Savvy Speaks: What Makes an Ideal Client?
Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. And we enjoy the exchange of insights, suggestions, and tips with these folks. With that in mind, we're sharing our thoughts on what freelancers and consultants should look for when in discussion with potential clients. Join the conversation!
SAVVY B2B MARKETING | WEDNESDAY, JULY 21, 2010
[Blog] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
For instance: Are you putting a lot of effort into writing blog posts or other content, but they aren't resonating with readers because you haven't taken the time figure out what your readers care about? Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it.
HUBSPOT | THURSDAY, JANUARY 13, 2011
[Blog] Arm Yourself With Content, For Goliath Is Coming
Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site. Meet them with a blog filled with hundreds of well-written, insightful, and helpful blog posts that have already gobbled up the low-hanging fruit.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 28, 2013
[Blog] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
Spend time reading blogs and books, and attending webinars and seminars. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Wow – I can’t believe I just typed those title words. Second, though, was the fact that people were talking about Ashton Kutcher. Mr. Demi Moore?
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 6, 2013
[Blog] 3 Reasons to Delegate When Managing Your Inside Sales Team
came across the blog How Well Do You Delegate that talked about the importance of delegating and working with others to get everything done efficiently. 'About a year ago as I was frantically running through the office looking overwhelmingly stressed from my workload, my boss said to me, “Not to be mean, but you are bringing this on yourself.”
ENGAGE | FRIDAY, JULY 8, 2011
[Blog] Why We Read: An Ode to Content
So whether it’s an electronic book, magazine article, or blog, we deserve to have good content in this world—content that isn’t just worth reading, but worth discussing and rebutting. M y parents were my first audiobook. d wildly run up to them with my children’s book of choice, incoherently babbling to get their attention.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Blog] Pinterest Announces Rich Pins for Articles
those awesome blog articles you''re always writing! 'A few days ago, Pinterest announced that it''ll be rolling out an ad platform. I guess it was only a matter of time, right?). But the social network''s not stopping there with the changes! More things to pin! Now, Pinterest is going to let you start pinning articles. You can pin, say.
SAVVY B2B MARKETING | FRIDAY, MAY 25, 2012
[Blog] Savvy Week in Review: May 25
You need to blog like Joan of Arc by @MargieClayman. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! When Customers Say Yes by @ConversationAge. Very apt.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 14, 2011
[Blog] Sales Leadership: 10 Sales Kick-off Idea’s
see previous blogs for ideas). Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s. You should schedule them no later than mid-February.
B2BBLOGGERS | THURSDAY, MAY 20, 2010
[Blog] What I Learned About B2B Social Media In Memphis
Sure there are companies that are getting it, but for every one of those there are thousands still asking whether or not a blog would actually help there marketing. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. But that promise will go unfulfilled without effort.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 26, 2013
[Blog] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. ”??.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 23, 2014
[Blog] Take Your Questions To The ‘Targeting’ Twitter Chat
Take Your Questions To The ‘Targeting’ Twitter Chat is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Beyond demographics.
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 22, 2012
[Blog] How Eloqua Maps Content to the Sales Cycle
This group appreciates content that is low-involvement, catchy, cool, and helps them demonstrate thought leadership – things like infographics and blog posts. This content should not be commercial or gated – gates and sales pitches turn suspects off. How to determine a lead? Cutting Edge B2B Marketing Content Marketing
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
[Blog] Why’s B2B Marketing So Boring?
And the 21st Century Supply Chain is their thought leadership blog, so they share surprising insights too. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. link]. A big yawn. great story.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Blog] Lead Nurturing Fundamentals – How to do lead nurturing
This blog publishes 7 days a week and 2 times a day on weekdays. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 20% more sales opportunities.
FEARLESS COMPETITOR | SUNDAY, APRIL 3, 2011
[Blog] Spring Training, Spring Football and Marketing
By the way, this blog is now updated 7 days a week and multiple times a day, so we hope you visit often to see what’s new. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. Sales and marketing agree).
MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
[Blog] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts.
FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
[Blog] The One Thing EVERY Company Needs Today
Create the position of Chief Content Officer reporting to the CEO and let her “own ALL content — website, blog, social networks, eBooks, White Papers, Webinars, Podcasts, Events, Direct Mail, Search Marketing, and Sales Messaging, etc. is a Chief Content Officer. As Paul says “Content is the final battle for marketing..
FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
[Blog] How companies miss the boat on experience
My goal in this blog post is to explore why this is a red herring — a non-factor in most cases. The single most common requirement in a job description is industry experience. If you don’t have banking, backup software, insurance, etc. experience, you need not apply. But in my mind, this is a BIG mistake. Decent results.
HUBSPOT | SUNDAY, MAY 19, 2013
[Blog] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
Read more about the Google+ changes on the HubSpot blog. Check out Ellie''s blog for the full run-down of her birthday emails. 'It feels like social media is easier to use than ever before. How will these new social media changes affect how marketers connect with people? Check out this week’s round-up and let us know what you think.
MODERN B2B MARKETING | MONDAY, FEBRUARY 13, 2012
[Blog] Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest. by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. What’s happened here?
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Blog] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
The Blog Board. If your firm has an active blog, be sure to include plenty of photos in each post. If you do so, you’ll be able to collect your blogs in a pin board and share them with Pinterest’s massive audience. Lay a Strong Foundation. Follow these best practices to do so. Make sure you have a business profile.
THE TOP LINE | MONDAY, NOVEMBER 29, 2010
[Blog] Digital Marketing: 4 steps to success
This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. You can then specify content that addresses frequently asked questions or increase your reach by asking professionals who are active in complementary areas to write a guest post for your blog.
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Blog] 7 Online Techniques to Improve Offline Events
Blog Retrospectives. Writing blog post retrospectives not only gives you a chance to thank all of the people who took the time to attend your event, but it also gives you a chance to highlight what you accomplished by hosting the event. Furthermore, events are a useful technique for developing stronger inbound connections.
HINGE MARKETING | MONDAY, FEBRUARY 24, 2014
[Blog] New Research Points the Way to Success in Your Content Marketing Strategy
Starting with the ones most commonly used: Social media (other than blogs). Blogs. Related Stories 3 Tips for Selecting Blog Topics Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out 'Content marketing is powerful. eNewsletters.
MARKETING ACTION | WEDNESDAY, AUGUST 28, 2013
[Blog] How To Adapt Your Social Strategy Channel-By-Channel
And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience. 'Marketing is all about making connections with people. Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 28, 2014
[Blog] Reading between the lines of the latest Facebook usage data
This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 11, 2013
[Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
HUBSPOT | MONDAY, APRIL 23, 2012
[Blog] 7 Reasons Marketing & Customer Service Need to Work Together
For example, our blogging team uses a page on HubSpot's internal wiki as a way for members of the sales and customer teams to submit blog article ideas based on their communications with customers and prospects. Something is off there; don't you agree? 1) For Better Social Media Support. Probably not. 2) For Content Creation Ideas.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 1, 2013
[Blog] The Future of Twitter
Related Stories What does it take to start a blog these days? 'Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. Facebook’s pre-IPO sneak attack.
BIZNOLOGY | MONDAY, MARCH 18, 2013
[Blog] Scraping vs. Aggregation: How To Share Others’ Content Fairly
On my blog at Andigo New Media , we frequently post, link to, and comment on content from other content marketers. Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO How do we tell the difference? Attribution.
HUBSPOT | SUNDAY, AUGUST 19, 2012
[Blog] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
If your post doesn't differ from the million other blog posts out there with the same keywords, nobody's going to pay attention, right? Brian Solis published this piece on strategy, social media, and return on investment this week on his blog, and we think it's a winning read. Facebook Tests Promoted Posts in Newsfeeds of Non-Fans.
SAVVY B2B MARKETING | MONDAY, JUNE 20, 2011
[Blog] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
THE FORWARD OBSERVER | TUESDAY, MAY 21, 2013
[Blog] What B2B Trade Show Attendees REALLY Want From Exhibitors
'Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Blog] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
We see great examples in our inboxes, or even showcased in blog posts. For each product update you list, include a large, clear headline (sort of like how this blog post is set up) with brief descriptions underneath. Do you maintain a business blog for your company (hint: you should !)? But what about the follow-up email?
INBLURBS | THURSDAY, FEBRUARY 2, 2012
[Blog] How Word-of-Mouse can Drive Revenue for your business
What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc. The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blog] Chris Brogan: All These Numbers Like Friends and Followers are Useless
Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com , a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. ve been on this current run for a few years. Essentially.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Blog] 10 Brilliant Pinterest Board Ideas From Real Brands
Regardless of whether you''re a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. 'Yes, Pinterest might be the fourth largest traffic driver in the world. but it''s still a pretty challenging network to use for most companies, especially for those in the B2B sector. 1) Lowe''s: Build It!
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 14, 2012
[Blog] The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat
ve enjoyed your blog posts, and Mark’s , for a long time, and really welcome the chance to chat about this important topic. So this week we are launching the We First Social Branding Blueprint, and we are doing a very special offer for your blog. had the chance to ask Simon for his insights on how to be an effective social brand.
WINDMILL NETWORKING | WEDNESDAY, JULY 25, 2012
[Blog] Mobile Apps a Must-Have for the Hospitality Industry
Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. Mobile Social Hospitality
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 18, 2010
[Blog] Podcast: What ISA is Doing to Add Value to its Members
Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Phil was able to share some insights into what the group is doing and how they are trying to add value for their members. The interview can be heard here. You can follow any responses to this entry through the RSS 2.0
TRADESMEN INSIGHTS | FRIDAY, SEPTEMBER 3, 2010
[Blog] Podcast: What the Plumbing Industry is Doing about Water Conservation
Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Bob shared his thoughts on what the industry is doing for water conservation and what’s coming down the line that will affect us all. You can hear the interview here. You can leave a response , or trackback from your own site.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 6, 2012
[Blog] 5 Ridiculous B2B Social Media Marketing Myths
We are past arguing if B2B companies can use social media like we did in the early days of this blog. B2B social media is gaining wider adoption. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. Change and myths go hand-in-hand. This is wrong.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Blog] How to Win at LinkedIn Sponsored Updates
How to Win at LinkedIn Sponsored Updates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? Target Like A Champ. You can. How will your asset or event provide value?
MARKETING ACTION | THURSDAY, JANUARY 23, 2014
[Blog] 7 Call to Action Strategies: Tips and Advice
The most common calls to action occur in a sentence at the end of marketing materials (be it an email, website, or blog). Another example: if you’re writing a blog post is about pre-season maintenance for furnaces, don’t include a CTA that references air conditioning. Have More Than One Call to Action. Prioritize Your CTAs.
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Blog] New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]
Things are about to get a little psychological on the blog. As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Get ready. Marketing to the Mindset. To us, this makes perfect sense.
BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
[Blog] Google+ Is it a Digital Disruption for CMOs?
Mark Burgess, @mnburgess, Co-founder and Managing Partner of Blue Focus Marketing and blogs at Blue Focus Marketing Blog , Blue Focus Marketing Workshops , gplus.to/mnburgess Ben Kunz, @BenKunz , Director, Strategic Planning, Mediassociates , blogs at ThoughtGadgets.com and moonlights as tech columnist at Bloomberg Businessweek.