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  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Blog] The Digital Leverage Effect of Social Media and Email Marketing Integration
    Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. wrote a post about it on my blog. Here it is. And it’s all about people, right? Introducing “digital leverage&#.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    But there is still a tremendous amount of value in our old content, which is why I''ve pulled a few of my favorite blog and video pieces from over the summer that you may have missed. content marketing strategy , content creation , promoting your blog , website promotion 'Remember when Michael J.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Blog] 5 B2B Marketing Trends for 2012
    I wrote about this in a blog post on the Present and Future of B2B Social Media. Each year, MLC surveys our members about their top challenges looking ahead.  As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Voice-of-Customer 2.0. Disruption.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Week in Review - Nov 30th
    believe all six Savvy Sisters are accounted for post Black Friday and Cyber Monday, and - though we haven't got much shopping done yet - we've all still been happily consuming our share of blog posts from around the B2B blogosphere and beyond. Here are this weeks top picks for your enjoyment. by @soniasimone via @copyblogger.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Should I Gate This Content? [Flowchart]
    And at the very least, the next time your boss asks why you didn’t gate that blog post, you can blame your decision on us. 'We marketers seem to like rules. And when none exist, we''ll settle for guidelines.) Some challenges, however, are too nuanced for a binary best practice. Take the “Should I gate my content?” question, for example.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Blog] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    Maybe you haven''t recovered just yet from last week''s workload of Facebook posts, automated workflows , emails, and blog posts. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. Maybe, just maybe, you need a little inspiration to start your week off right.
  • LEAD VIEWS  |  TUESDAY, APRIL 24, 2012
    [Blog] Is Your Funnel Sick? – Part 3 of Funnel Series
    This is the third (and last) in a series of blog entries about sick sales funnels.  In the first installment, I reviewed symptoms that may indicate the presence of illness. In the second, I discussed questions and issues that could point to a diagnosis.  Let’s review the obvious tactical remedies. Think “survival of the fittest”. 
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Blog] Big Ideas to Make the Most of Small Business Saturday
    The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog] 7 Marketing Skills You Need to Get a Promotion
    1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether. She brainstorms multiple blog topics at once, and has an arsenal of topics to choose from when she has time to write.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 18, 2012
    [Blog] Are You Getting Any Leads Off Of Social Media?
    We target a very small market niche, and our blog alone gets 40-50,000 hits a year, many of which turn into opportunities for us. B-to-B marketers are responsible for generating leads from various sources, among them today are social media. Thanks, and you’ll be able to see responses from the other participants.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Blog] Book Launch: The Frugalnomics Survival Guide
    Based on our popular blog articles, the book provides a definitive view of value marketing and selling. 'Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. Keep your eye out for the launch site and pre-order opportunity from Amazon.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 9, 2013
    [Blog] What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO] appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 26, 2013
    [Blog] What’s New Weekly – Nike+ FuelBand + Square Cash + Weather Line [VIDEO]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly – Nike+ FuelBand + Square Cash + Weather Line [VIDEO] appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 25, 2013
    [Blog] Facebook Friday: Introducing New Mobile App Video Ads [VIDEO]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Friday: Introducing New Mobile App Video Ads [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Facebook Friday: How to Post from Page to Profile + Mobile App Update [VIDEO]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Friday: How to Post from Page to Profile + Mobile App Update [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Blog] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    love Patricia Fripp’s sales quote from one of our blog posts : “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Get an idea of what Laurie McCabe will be talking about by checking out Laurie’s Blog. High Tech Kickoff: The Social Enterprise from Vision to Value.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog] The B2B Online Marketing Quick Checklist for 2014
    If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. Also, keep in mind that blog optimization is good for search optimization! 'Your website is your company’s most visible face to the world!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Blog] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year. To what do you attribute this?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog] How Food Trucks are Advancing Business with Social Media
    In addition to Twitter and Facebook, White Rabbit Truck also uses a blog to expand further on their stops. Their site does a great job of integrating all their social platforms, including Twitter and Facebook, of course, and the blog, which is front-and-center. How do gourmet food trucks use social media?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] 33 Stats On The Future of Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. We are no longer asking whether content marketing is the future. Sirius Decisions. Content+.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Blog] 4 Social Media Marketing Predictions for 2014
    © 2014 – 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Social Media Marketing Predictions for 2014 appeared first on VR Marketing Blog. YouTube channels will grow.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 29, 2011
    [Blog] Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin
    Twitter reposts your tweets to Facebook, and Wordbooker reposts WordPress blog entries. Today’s guest blog post is from Annie, a social media addict who blogs for HomeLoanFinder, the premiere free Australian-based tool that allows to easily compare best home loan rates. It’s 2011.  Budget your time. Double up.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Someone who just purchased a new house, for example, may be very interested in a blog post on the top three things to know about homeowner’s insurance. 10) Blog or Newsletter Subscriptions. 'Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. And it’s what consumers want.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Blog] Do Digital Marketing and App Usage Predict a Fear of Commitment? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Jody Mooney | Tweet this This week marked the re-launch of our Eloqua AppCloud site.  In doing so, we took some extra time to dig into the data on how modern marketers are using apps from the Eloqua AppCloud.  YES – and it should. 
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 5, 2012
    [Blog] 5 Ways to Measure Results of B2B Social Media
    This could be signing up for an email newsletter or subscribing to your company blog, but it could also be participating in a survey or leaving a blog comment. B2B marketers like to measure things. This is not measurement for its own sake, but to determine the results of their marketing efforts. Growth of Following. Conversions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [Blog] Weekly Social Media Thoughts Roundup
    Types of Posts to Create a Balanced Blog (HubSpot, 15 June ). Sure Ways to Create Signal With Content (Conversation Agent, 15 June )How to use your content to create signal for your brand. Is Your Twitter Addiction Paying Off? In geo-location wars, the next step will be content (Econsultancy, 14 June ).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Blog] How Accountable Are You To Your Company's Success?
    Dan Waldschmidt did a great job of summing up what kind of commitment we need to make in order to meet and exceed our goals in his blog post Success is 75% Physical, 75% Mental. Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. So, where is your head at? Are you holding yourself accountable?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Blog] Savvy Week in Review - June 25
    When B2B Marketing is Person-to-Person, It Can Change the World - by @billymitchell1 via @B2BLaunchPad Billy Mitchell of MLT Creative blogs about how his agency got hooked up with the Storyville coffee company to support and promote a live music event that support human rights. Happy Friday, everyone! Enjoy! Go forth and be social, B2B!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Blog] Peering deeply into the soul of creativity
    The photos below are of dirt … but look deeply and I think you’ll agree the natural elements of our world can produce results as stunning as anything from the hand of our favorite modern artists … You might be wondering what this has to do with blogging or social media marketing. Can you guess the subject of this photo?
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Blog] How to Use Content to Drive Referrals and Upsell Customers
    Similar to the customer blog, use what you know about the audience to highlight why upgrades and enhanced feature sets may be especially beneficial to those on the phone. Create a Customer Home Base on Your Blog. Customer blogs are ideal places to house product updates and company news. Use Your Product Pages to Cross Sell.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Agile. Analytics. Buyer Persona.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] My February Challenge: 10 Tweets a Day
    Last November, I challenged myself to write a blog post a day. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. am happy to say I met my goal. This month, I’m setting my sights on Twitter.  visit to How Often Do You Tweet? tells me that I’m averaging 0.7 tweets a day.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Blog] 5 Steps to Delivering High-Performance Email Campaigns.
    So I realized that this was “blog-worthy” material. Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There’s the code to think about.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Blog] Is Content Marketing Still Worth It?
    They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.” HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Blog] Membership has its Privileges; Best Practices IP vs. Social CRM
    It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. I wrote recently about our decision to expose our pricing publicly on our website. The intersection of theory and reality in the world of social media always spurs some interesting debates.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Copywriting Lessons From Companies Doing It Right
    And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. The Journal is Huckberry’s blog with a comprehensive amount of content from adventure to their own Spotify playlists. Consider the other blog traction before and after the Facebook post. The voice isn’t just on the blog, as Jordan notes.
  • BIZNOLOGY  |  TUESDAY, JUNE 11, 2013
    [Blog] In digital marketing, you must get over your fear of being annoying
    As you may well know from my blog posts, I am fully on board with pushing a little hard. 'According to  Jonathan Alter’s new book,  The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. Yes, do A/B testing.
  • ENGAGE  |  MONDAY, APRIL 4, 2011
    [Blog] 6 Social Media Marketing Roadblocks and How to Plow Through Them
    Can your art director share her favorite designs once a week on your company blog? visits to your blog, impressions on your Facebook page, mentions on Twitter) and how many of them are taking action with you (i.e. T he race is on. Social media provides a track for organizations to connect with their audience like never before.
  • SAZBEAN  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Ways to Empower Your Brand Ambassadors
    Though I do blog, I’m not a fashion or lifestyle blogger like College Prepster or Love Taza , and I certainly wouldn’t be considered a thought leader in that particular space. She enjoys blogging, TV, pop culture and tweeting @ericajmoss. Getting consumers to buy your product is one thing. So how do you do that? Channel the enthusiasm.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog] Real-time Social Media Monitoring with Social Mention
    For those who want to display real-time results for a particular keyword or phrase on their blog or website, Social Mention also offers a free widget: While this may seem like a great way to display some useful information on your blog and website, just be aware that it’s pretty unfiltered, so negative results can show up as well.
  • WEBMARKETCENTRAL  |  THURSDAY, FEBRUARY 26, 2009
    [Blog] Social Media Isn't Only for Virtual Events
    Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. The same goes for social media technology.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 16, 2010
    [Blog] Three Models For Online Communities And How To Tell The Difference
    think I even saw a blog on there a couple of weeks ago. have covered this client’s case study in an earlier blog post. Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. They’re really controlled or paternalistic environments. or “Where can I find that?”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Blog] 7 Epic Marketing Uses of LinkedIn Answers
    Use Questions to Generate Blog Post Content Ideas: Consisting of countless questions and answers across different topics, LinkedIn Answers is a treasure trove of content ideas. big part of successful business blogging is starting with a strong idea that resonates with your target audience. LinkedIn Answers gives you just that.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Blog] 11 Content Writing Secrets from the Pros
    Don’t be afraid to try something new, but be sure to record your blogging metrics and apply your new found intelligence. Many a business disaster could have been avoided if someone had only checked a blog or Tweet before it was published. Check out our top blog,  10 Thought Leaders Creative Marketing Ideas! 'Image source.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Blog] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today’s B2B marketers are encouraged to think like agencies to be more collaborative and agile to enhance marketing creativity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Blog] Building Content Marketing Strategy – 10 Steps
    Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Gerardo is the author of the blog www.theAdaptiveMarketer.com and is on twitter at @ gerardodada. By Gerardo Dada. Not that it is not useful or powerful, on the contrary. The new buying process. Become an Expert.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Blog] The Real Time Marketing Myth – How To Win The Superbowl
    ” Brand attempts at Real time marketing have faired so poorly that there’s even a Tumblr blog called “ Real Time Marketing Sucks.” And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The Real Time Marketing Myth.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 1, 2013
    [Blog] How to Deal with a Bright-Shiny-Object Marketer
    wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.
  • BLOG MY CALLS  |  FRIDAY, MAY 24, 2013
    [Blog] How to improve email open rates: our marketing analytics experiment
    Recently, we tested what posting 150 blog posts in 50 days would do to our site traffic. The results were awesome; so now, we continued blogging 3 times per day, because the data was undeniable. Our blog posts with quantities get good open rates, so we are experimenting to see if the same is true for email open rates. Big data.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Blog] US Marketers Should Not Ignore EU Privacy Laws—Even If They Don’t Market in the EU
    Last week I wrote a blog post on ways to obtain explicit consent in order to comply with the EU privacy changes. To be notified of this post, you can subscribe to our Modern B2B Marketing blog by clicking the link in the upper right corner of your screen.). GoSecure.com Blog: Private and Secure Workspace. The Security Blog.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Research: Big Companies Slower to Adopt Social Media
    We heard about the study on Mark Schaefer's grow blog. He does a great job on the blog and we highly recommend subscribing to it and reading it regularly. For some reason (and entire blog posts could certainly be written about this subject) these large companies do not view Facebook and/or Twitter as useful marketing tools.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Blog] The Psychology of Color & Marketing – What Actually Works?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'How do the colors red or purple make you feel? Excited, sophisticated? Bottom line? Is red the magic color?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Blog] 3 Businesses that Rock Pinterest
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog. Drake University. No gimmicks. Lots of engagement. Adaptation.
  • CONNECT THE DOCS  |  MONDAY, APRIL 12, 2010
    [Blog] Focus on Creating a Good Content Strategy
    Blog Kranzcom Twitter jonkranz. Will their task masters let them blog, text and Twitter to their hearts’ delights? Related Blog Posts. Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. Jonathan Kranz.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Blog] 5 Fight Club Quotes to Transform Your Marketing Approach
    HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Fight Club remains one of my favorite movies even after I read the book it was based on. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Blog] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. But in fact, the reverse is true. 22% of B2B customers are engaged, and only 13% are fully engaged.". gross margin.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Blog] Digital Marketing Strategies for Manufacturing Month
    Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. 'Today isn’t just Halloween, it’s also the last day of Manufacturing Month. If you’re in the manufacturing industry, this was a series you didn’t want to miss out on. However, if you missed it, have no fear!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 29, 2013
    [Blog] The 3 Key Components to Customer Success for Inside Sales
    If you’ve read my blogs before, you may know I write some blog posts because a topic is new to me and I would like to learn more! 'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Savvy Speaks: How Do You Market YOURSELF?
    love conferences like DemandCon, ThinkBig Kansas City, Freelance Exchange Showcase, Content World, etc as excuses to get out of my office, sharpen my saw by learning from the leading industry gurus and at the same time meeting my Twitter and blogging friends. We've all heard the old saying, "the cobblers children have no shoes."
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] 6 tips to strengthen your businesses' internet message
    About the Author : An e-copy and features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens. These days, we all know how important it is to have a web-presence. Period. Anywhere.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Blog] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    To learn more about Mitch, please visit the amazing TwistImage blog. 'In this premiere episode of Marketing Made Simple TV, @mitchjoel , President of the digital marketing agency TwistImage , the author of the new book, Cnrl-Alt-Delete – Reboot your Business and You  sits down with show host Jeff Ogden. Mitch Joel.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Blog] The Surprising Truth About What Motivates People – from Daniel Pink
    This blog recommends the great WordPress hosting of WPEngine. 'Daniel Pink. New York Times and Wall St. Journal best-selling author was recently a guest on the popular syndicated show, Marketing Made Simple TV , where he discussed his new book To Sell is Human. Here’s we share his insights on what truly motivates employees. Mastery.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 18, 2013
    [Blog] Marketing Made Simple is truly “Must Watch” TV this week! A very special guest.
    'Buffer Premiering at noon ET at this blog and all over the internet is the biggest Marketing Made Simple TV show ever! Featuring @GuyKawasaki. Guy Kawasaki. About Guy Kawasaki. Guy Kawasaki is co-founder of  Alltop.com , an “online magazine rack” of popular topics on the web, and a founding partner at  Garage Technology Ventures.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Blog] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    And you can post all the shows on your blog too. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [Blog] Marketing Made Simple TV to premier on May 10th at noon ET
    Here are our first show guests (subject to change): Mitch Joel , CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker). Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Blog] Why Every Business Executive Needs to Create an About.Me Profile
    Add it to your byline on your blog too. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). Your Facebook profile?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Blog] Find New Customers Fan of the Month – Paige O’Neill
    Why don’t you follow her on Twitter at  @paige_oneill  and read her blog at  [link]. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 5, 2011
    [Blog] Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
    Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. B2B Demand Generation | The Move from Outbound (Traditional) to Inbound (New) Marketing. Enjoy! __. Thanks to the Internet , marketing has evolved.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 27, 2011
    [Blog] Whistling past the graveyard | Insights from the 2012 B2B Marketing Benchmark Report
    We also invite you to subscribe to this blog or sign up on your Kindle. B2B Demand Generation | The Realities. If you ask a business executive how good his or her company is in B2B lead generation , almost all will say “We’re experts at it.” ” But a big of digging reveals the truth that belies this statement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Blog] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    This is due to the remarkable popularity of this blog (Thank You!) Win a free copy of this great book. Details below. The Fearless Competitor and President of the B2B lead generation consultancy Find New Customers was invited to review the new book by Mike Stelzner, Launch. and our past book reviews. How YOU can win this book!
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Blog] The Mi6 Tweekly: Week of November 29, 2010
    Our top 6 blog posts based on unique visits and time on site for November. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 19, 2010
    [Blog] 16 Things to Ask Before Starting a Content Marketing Initiative
    Joe Pulizzi of Junta42 posted a great blog article that I wish to share with my readers. So many businesses are finally getting the content marketing religion, but they are trying to figure it out. This should help. Joe talks about the B.E.S.T. methodology. See the diagram below. What does B.E.S.T. stand for? Behavioral - Must drive action.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Blog] 6 Mistakes That Make Your Website Look Like a 1970s Kitchen
    Blog Consistently - Have a blog? Haven’t blogged in six months? Having a blog is a major part of successful inbound marketing. This will set the right expectations with your subscribers and make your blog look credible to new visitors. Think about how you felt when you walked into an old, out-of-date kitchen.
  • FUNNEL FOCUS  |  FRIDAY, MAY 20, 2011
    [Blog] Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
    If you want an alternative to a once a month or quarterly newsletter, why not a customer-specific blog? Ardath is a frequent industry speaker and the author of the popular Marketing Interactions blog. You’ve worked hard to turn prospects into customers. The same emphasis should be placed on customer nurturing as on lead nurturing.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 21, 2012
    [Blog] 4 Tips For Successful Demand Generation
    I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful Successful and effective marketing creates value for the business. You must focus on the needs of the buyer and facilitate their buying process, rather than pushing messages at them. Demand Generation
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Blog] 3 SEO Trends to Keep Up With Google
    'Check out our latest video blog post above where we review 3 SEO Trends to Keep Up With Google. Follow these trends and you'll be on your way to better Google rankings and overall SEO performance. For more SEO tips, download our free SEO Guide for Professional Servies Executives below. On Twitter or Facebook?
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 2, 2015
    [Blog] 10 Crowdfunding Websites Every Non-Profit Should Know
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 10 Crowdfunding Websites Every Non-Profit Should Know appeared first on VerticalResponse Blog. Rally. HopeMob. Start Some Good.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 7, 2013
    [Blog] Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures
    She posts on their blog and regularly rants @annetown. You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog] Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
    Websites that are executing inbound marketing and content creation successfully will receive visits on many different keywords, especially similar variations of long-tail keywords for which they've optimized their website and blog. All of these websites were also in the data sample that we reviewed last week on the blog.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] The Evolution of the Sales Role
    More Sales Change Blog Posts: Stop Being Scared of Change When Managing Your Inside Sales Team. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector. In the age of the tweeting refrigerator , salespeople are transitioning.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Blog] The Pros and Cons of Competitive Marketing
    In a 2013 blog post, I described a precipitous marketing event as anything that causes a swift change in the business or sales climate, therefore making the prospect more receptive to your offer. 'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog] A Social Media Measurement Dashboard; One Approach
    The more blogs and books you read on the subject, the more confused you probably get.  The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog.  A re your social media efforts working?  REACH. We know that.  Twitter. Facebook.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Blog] It’s a Scary World Out There!
    Blog:  www.YourSalesManagementGuru.com. 'It’s a Scary World Out There. While everyone maybe thinking of their Halloween costume or what tricks or treats they may provide, as sales leaders we must consider the bigger picture. All of these fears impact your planning actions. It is evident the Wal-Mart mentality has taken hold.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Blog] The Giants in the Marketing Technology Landscape
    Suresh Vittal and Joe Stanhope from Forrester in a recent  blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. Now let us look at Adobe, who just added Day Software in July this year along with their last year’s Omniture acquisition.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Blog] We don’t need a social media ROI model
    ” Over the last few years, many in the social media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Social Business zoo. Image via Wikipedia. My answer is yes, but not for the reasons you may be thinking.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Why Google’s latest change should worry you
    Develop a blog post listing your top content from the past year? 'Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. That’s right. This Isn’t News.
  • LOOPFUSE  |  THURSDAY, AUGUST 23, 2012
    [Blog] How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1
    We have made sure it is in the footer of every page we want to track, both on our main site, and on our blog. We’re also interested in who comes to the blog or who looks at our demo or webinar videos.  Customers that use LoopFuse for marketing automation are always looking for better ways to get more out of the system. Scoring.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Blog] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    For help with this, check out our handy buyer personas template -- and accompanying blog post -- to help you research and create detailed buyer personas. For more information, check out our comprehensive blog post about how to conduct a competitive analysis. you want to redesign your website. Step 1: Benchmark Your Current Metrics.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Blog] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Research – Are you looking for short, lighthearted topical blog posts or in-depth academic articles that require boatloads of research? 'Image source. Know What You Want.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 4, 2012
    [Blog] Why Lead Scoring is the New Opportunity Stage
    Why Lead Scoring is the New Opportunity Stage is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. For better or worse, those days are over. The scenario today is far more complex. ” or “When will I make a decision?” In this paradigm the “opportunity stage” is a little stale.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Blog] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 30, 2011
    [Blog] Top 25 Posts for 2011 on Sales Enablement and Sales Intelligence
    Should Sales People Be Blogging? Closing out the year we wanted to look over the content that you have found most interesting and shared most often. 2011 was a big year for sales intelligence and the use of technology by sales teams to be more effective in finding new opportunities and closing more deals. 25 Influential Leaders In Sales.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Blog] Bullocks to B2B Marketing Buzzword: Relevance
    website, blog, nurturing programs, email copy, white papers, etc Recently, I’ve felt compelled to take on some B2B marketing terms that make me a bit nuts as their meanings become blurred through the casual way we’re using them. ve taken on engagement and conversation , and now I’ve got a twist going about relevance. Be Relevant! test).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Blog] 22 Photos from Eloqua Experience 2012
    22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? ee12 @ Rosen Shingle Creek Hotel.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Blog] How to Optimize Your LinkedIn Company Page in 15 Minutes
    However, if you can go in and post a link to a blog article in the morning and perhaps a discussion question at night, you're on the right track! Add your blog RSS to your page to auto-populate your blog's content. Pretty hot, right? Ready? 10 Steps to Optimize Your Company Page in 15 Minutes. This is a five second no-brainer.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 12, 2014
    [Blog] Social is Coming: If Social Networks Played the Game of Thrones [Infographic]
    'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a  lot  can happen in a single night of viewing (Red Wedding, anyone?). If you’re marketing on social , the rises and falls to power on  Game of Thrones  are all-too familiar. Infographic Social Media
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