IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 14, 2013
[Blog] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
Tonya Donnelly , from Schneider Electric, said “With prospects educating themselves, most have already made up their minds by the time they reach out to you – so you have to be out there, everywhere, in social media, blogs, etc.” Below I share my takeaways from this event in the form of images captured from some of my favorite moments.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Blog] 12 Tips for Building and Managing a Bigger Sales Pipeline
You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? The majority of your leads may be qualified, but they’re not ready to be worked into an active buying cycle. for you.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 25, 2013
[Blog] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
'This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. would like to highlight tips #3, #7 and #9 from Anna''s blog, and tips #15 and #27 from Pamela''s. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Blog] 6 Incredibly Insightful Marketing Reports You Should Be Running
Blog Leads Report. Blogs have become a marketer''s best friend. There is a direct correlation between the number of times a company blogs and not just the amount of traffic they drive, but the number of leads they generate. So it''s critical you keep an eye on how well your blog is helping you grow that critical metric.
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
[Blog] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. 'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. The rising mobile app space is a prime example. Kahuna.
SYNECORE | SUNDAY, APRIL 13, 2014
[Blog] The Social Spark: 3 Sources for Social Media Success
With my daily consumption of tweets, news feeds, and blog posts, I''ve encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters.
VIEWPOINT | THURSDAY, AUGUST 22, 2013
[Blog] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
In a recent blog post on the Harvard Business Review blog, Google’s CIO, Ben Fried, talked about how he tackles the challenges of the constantly changing IT industry. 'Online content in the sales and marketing industries is constantly changing. High Performance Marketing: It’s Not What You Think. Maybe not. Via SiriusDecisions.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 26, 2013
[Blog] Building a Sales Pipeline
Blog: www.YourSalesManagementGuru.com. 'Tactical Sales 20/20 Marketing Plan. Build Your Pipeline for the 4 th Quarter. Overview: The marketing plan incorporates messaging from your vendors with marketing materials, email campaigns, telephone scripts and partner involvement. Each Salesperson begins to call all suspects in Group B.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 29, 2010
[Blog] Sales Leadership: Time Management Tips
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Sales Leadership: Time Management Tips. How to Manage a Successful To-Do List. Get in Habit of Doing a To Do List every day. Special Tips.
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
[Blog] Friday E-book Download: Gear Up for Success from Tilton, et al
Stephanie culled insights from blog posts and articles online, and interviewed leading experts for ideas and recommendations you can put into play today. Tweet. As the title states, the e-book covers how to get sales and marketing to work together in order to “sell the way buyers want to buy. Strategies include: 1.
NUSPARK | MONDAY, MAY 24, 2010
[Blog] Google Adsense revealed
Fresh from Google on how Adsense works (those listings you see on other people’s sites) If you’re a publisher using Google AdSense on your website then you might be interested in reading the latest blog post from the AdSense blog which reveals Google’s revenue share model (AdSense for content and AdSense [.].
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 2, 2012
[Blog] 20 LinkedIn Tips for B2B Social Media Success
The best groups have discussion topics that do not always begin with blog article links. B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Source ).
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 5, 2011
[Blog] What Are You Doing to Make Your Next Email Campaign a Success?
Add appropriate links - While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL. Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Those are my thoughts.
B2B MARKETING INSIDER | THURSDAY, MARCH 29, 2012
[Blog] Content Curation And 12 More Content Marketing Terms Defined
Response Manager: someone who is performing social listening and capable of rand authorized to respond to digital interactions such blog comments, tweet requests, linkedin comments, etc. “Social Media” is so 91 days and 42 seconds ago…. To me, content strategy is all about focusing on the needs of our audience. What key terms are missing?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 27, 2014
[Blog] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
even mentioned them briefly in a blog post in late 2012. 'I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. 4-Tell offers low-cost, easily-installed product recommendations for online retailers. market.
DIGITAL VOICES | MONDAY, AUGUST 20, 2012
[Blog] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Store. Analyze. Share. Barriers to Entry.
DIGITAL VOICES | TUESDAY, JULY 24, 2012
[Blog] Responsive Design and Why it's Important for Business
This blog is re-published with permission from the owner. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link]. Responsive Design Benefits. Better Consumer Experience.
WEBBIQUITY | THURSDAY, JANUARY 9, 2014
[Blog] Four Expert Local SEO Guides
'Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., and Webbiquity is one of the 10,000 most popular websites in Thailand[!]), for many businesses, it’s value lies more in connecting them with searchers very close by.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 14, 2013
[Blog] Why IT and Sales Need to Become Best Friends
This is his blogging debut. 'Sales Prospecting Perspectives is pleased to bring you a post from Tom Diamond , IT Support Assistant and Business Development Representative at AG Salesworks. Contrary to popular belief, the Information Technology (IT) Department is much more than the tech people you go to when something is broken. Sales.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 5, 2013
[Blog] Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
Michael Boyette is the writer of the Top Sales Dog blog and Executive Editor of Rapid Learning Institute. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Boyette, Chief Training Writer at the Rapid Learning Institute. That comes with the territory when you are doing consultative selling the right way.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Blog] Savvy Speaks: Web Copywriting Best Practices
have used the guidance from the study quoted in my blog post over the past two years with my clients to great success. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean. Instead try using restraint. Stephanie.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[Blog] Savvy Speaks: What Makes an Ideal Client?
Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. And we enjoy the exchange of insights, suggestions, and tips with these folks. With that in mind, we're sharing our thoughts on what freelancers and consultants should look for when in discussion with potential clients. Join the conversation!
SAVVY B2B MARKETING | WEDNESDAY, JULY 21, 2010
[Blog] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
For instance: Are you putting a lot of effort into writing blog posts or other content, but they aren't resonating with readers because you haven't taken the time figure out what your readers care about? Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Blog] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
SOCIAL MEDIA B2B | WEDNESDAY, MAY 25, 2011
[Blog] 12 Tips to Produce Compelling B2B Video
Embed the video on your company blog and drive traffic back to it with updates on Twitter and LinkedIn. Related posts: 5 Tips for Business Blogging While Traveling This week is BlogWorld Expo in Las Vegas and a. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter.
SAVVY B2B MARKETING | FRIDAY, MAY 25, 2012
[Blog] Savvy Week in Review: May 25
You need to blog like Joan of Arc by @MargieClayman. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! When Customers Say Yes by @ConversationAge. Very apt.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 14, 2012
[Blog] How to Spark a Romance Between Sales and Marketing
How to Spark a Romance Between Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple.
SYNECORE | WEDNESDAY, NOVEMBER 26, 2014
[Blog] Social Media Marketing: It's Complicated.
ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “ WTF is Content, Anyway ?” 'I work from home part of the week. This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. Yesterday, though, I got lucky. Who is our client’s intended audience?
MODERN B2B MARKETING | MONDAY, JANUARY 14, 2013
[Blog] The Cost of Delaying Marketing Automation
Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. We lack the staff to run the programs.”.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 26, 2011
[Blog] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Reasons to Leverage LinkedIn To Increase Your B2B Prospects was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. LinkedIn helps you survey the scene.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 8, 2014
[Blog] How Marketers Can Decipher the Data Deluge
'Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Blog] 3 Tips to Support Relevance in Your Marketing Communications
Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
BIZNOLOGY | THURSDAY, OCTOBER 4, 2012
[Blog] 2 Challenges to Keyword Collaboration
Coming soon: a complete review at my other blog.). This blog post will begin to fill this gap in her book. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139). Cultural Issues.
FEARLESS COMPETITOR | MONDAY, APRIL 1, 2013
[Blog] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
You could write a guest post for a popular blog and get a call from a top executive recruiter. 'Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. She reached out to me on LinkedIn and we talked on March 19th. Oh well.
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 22, 2012
[Blog] How Eloqua Maps Content to the Sales Cycle
This group appreciates content that is low-involvement, catchy, cool, and helps them demonstrate thought leadership – things like infographics and blog posts. This content should not be commercial or gated – gates and sales pitches turn suspects off. How to determine a lead? Cutting Edge B2B Marketing Content Marketing
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
[Blog] Why’s B2B Marketing So Boring?
And the 21st Century Supply Chain is their thought leadership blog, so they share surprising insights too. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. link]. A big yawn. great story.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Blog] Lead Nurturing Fundamentals – How to do lead nurturing
This blog publishes 7 days a week and 2 times a day on weekdays. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 20% more sales opportunities.
FEARLESS COMPETITOR | SUNDAY, APRIL 3, 2011
[Blog] Spring Training, Spring Football and Marketing
By the way, this blog is now updated 7 days a week and multiple times a day, so we hope you visit often to see what’s new. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. Sales and marketing agree).
MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
[Blog] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts.
FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
[Blog] The One Thing EVERY Company Needs Today
Create the position of Chief Content Officer reporting to the CEO and let her “own ALL content — website, blog, social networks, eBooks, White Papers, Webinars, Podcasts, Events, Direct Mail, Search Marketing, and Sales Messaging, etc. is a Chief Content Officer. As Paul says “Content is the final battle for marketing..
FEARLESS COMPETITOR | WEDNESDAY, APRIL 7, 2010
[Blog] How companies miss the boat on experience
My goal in this blog post is to explore why this is a red herring — a non-factor in most cases. The single most common requirement in a job description is industry experience. If you don’t have banking, backup software, insurance, etc. experience, you need not apply. But in my mind, this is a BIG mistake. Decent results.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 24, 2010
[Blog] It worked for Zappos. It probably won’t work for you.
They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat. It is relatively safe to blog and tweet about shoes. Why Would Your Company Need 13 Blogs? . Zappos* has built their company and reputation on a well-publicized, aggressive employee use of social media. get it. So be it. Not necessarily.
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 30, 2010
[Blog] Podcast: Industry Interview with Georgia Foley-STAFDA Market
Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list. Key issues facing the manufacturing sector.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 23, 2014
[Blog] The Future of Social Marketing Automation is Here (And Improving)
The Future of Social Marketing Automation is Here (And Improving) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The hold up has been partly cultural and partly technological. It’s not an easy transition, especially when the ROI on blast emails is still 4300%, according to a 2013 DMA study.
HUBSPOT | THURSDAY, OCTOBER 25, 2012
[Blog] 8 Dangerous (But Common) Misconceptions About Email Marketing
So, this blog post will cover all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. We've written a blog post that walks you through that whole process in a way that will keep your sender reputation sterling -- read it here. But the times, they are a' changin', guys. Right?
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Blog] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
The Blog Board. If your firm has an active blog, be sure to include plenty of photos in each post. If you do so, you’ll be able to collect your blogs in a pin board and share them with Pinterest’s massive audience. Lay a Strong Foundation. Follow these best practices to do so. Make sure you have a business profile.
THE TOP LINE | MONDAY, NOVEMBER 29, 2010
[Blog] Digital Marketing: 4 steps to success
This is the third in a series of three posts on insights I gleaned from a conversation with Dave Wieneke, who blogs on the future of digital marketing. You can then specify content that addresses frequently asked questions or increase your reach by asking professionals who are active in complementary areas to write a guest post for your blog.
INBOUND SALES NETWORK | TUESDAY, MAY 3, 2011
[Blog] How the B2B Buying Process Has Changed
The reality today is that the B2B buying process begins when prospects accesses a company’s website, blog, white paper, or signs on to a webinar that it is hosting. The list is an aggregate of visiting multiple vendor web sites, reading blogs, and engaging in social media. What Marketing Can Learn From Sales.
CONFLUENT FORMS | WEDNESDAY, DECEMBER 18, 2013
[Blog] Your homepage isn't your only entrance & landing page
Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. 'Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
VERTICAL RESPONSE | WEDNESDAY, APRIL 2, 2014
[Blog] 5 Ways to Take Privacy Seriously with Your Email Marketing
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Ways to Take Privacy Seriously with Your Email Marketing appeared first on VR Marketing Blog. 'Information is power.
VERTICAL RESPONSE | MONDAY, DECEMBER 23, 2013
[Blog] How to Spot a Bad SEO Proposal
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. Problem #1. ” So you bite and open it. Problem #2. Problem #3.
BIZNOLOGY | MONDAY, APRIL 9, 2012
[Blog] Tips for Next Gen Digital Marketing and PR Pros
Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? These students are sharp. Ironic, isn’t it?
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 13, 2012
[Blog] 12 Photos from SXSW Interactive
12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading home. People huddled in sessions, then took to the streets. Enjoy!
SAVVY B2B MARKETING | MONDAY, JUNE 20, 2011
[Blog] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 3, 2012
[Blog] 5 Really Good Reasons LinkedIn Bought SlideShare
Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. It’s not a deal I can say I saw coming, but it makes total sense.
VERTICAL RESPONSE | MONDAY, MAY 6, 2013
[Blog] Email Testing 1,2,3 – How to Get an A+
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Email Testing 1,2,3 – How to Get an A+ appeared first on VR Marketing Blog. Email Testing for Accuracy. Testing Email Clients.
INBLURBS | THURSDAY, FEBRUARY 2, 2012
[Blog] How Word-of-Mouse can Drive Revenue for your business
What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc. The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Blog] Chris Brogan: All These Numbers Like Friends and Followers are Useless
Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com , a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. ve been on this current run for a few years. Essentially.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 18, 2014
[Blog] Would you rather have a lot of stuff or a lot of time?
How many times are you going to blog each week versus spending time with your kids? How many times are you going to blog each week versus spending time with your kids? 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. which is known for a slower pace of life.
BIZNOLOGY | TUESDAY, JANUARY 10, 2012
[Blog] How the Long Tail AdWords Approach Works for Blogger Outreach
There will always be blogs that are out of your league and your target audience. If you are targeting only the top blogs, you’ll face immense competition and can easily be outgunned by bigger foes. Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced.
HUBSPOT | TUESDAY, SEPTEMBER 10, 2013
[Blog] How to Embed a Google+ Post [Quick Tip]
Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. 4) Paste the code into your website or blog post''s HTML/source code where you want the embedded post to appear. 'First, there were embedded tweets. Then we had embeddable Pinterest content. Well guess what we have now, folks. That''s right!
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Blog] 3 Trigger Marketing Tips To Improve Engagement
Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Blog] 3 Ways to Wrap up Retail Website Sales this Holiday Season
“With the day-to-day hustle of running your ecommerce business, it’s easy to forget the approaching holidays,” says marketer Richard Lazazzera for the Shopify Blog. © 2014, VerticalResponse Blog. The post 3 Ways to Wrap up Retail Website Sales this Holiday Season appeared first on VerticalResponse Blog.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 17, 2014
[Blog] 8 Tips to Cultivating a Successful API Program
Look to your developers for guidance: track GitHub activity, Stack Overflow , blogs, and forums for feedback and issues. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have any tips to add?
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 25, 2012
[Blog] Google Webmaster Tools Announces New “Index Status” Feature For Webmasters
Google’s Webmaster Central Blog announced yesterday that they will now feature an “Index Status” capability which will allow webmasters to track how many of their site’s pages are being indexed by Google. An increasing line on the index graph confirms that a site is continually being crawled, indexed, and found in search results.
MODERN B2B MARKETING | FRIDAY, AUGUST 9, 2013
[Blog] An Ode to Marketing Automation
An Ode to Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. sprinkle of buy-in from the Boss.
IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 8, 2013
[Blog] What the Twitter IPO Means for Marketers
What the Twitter IPO Means for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. price. Congratulations to the entire Twitter team; past, present and early-stage investors! if this resonates. Which brings us to the topic of Engagement. Tenets of Modern Marketing. Real-time. Conversational.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 5, 2013
[Blog] Is Sales Hungry For Your Marketing Content? [CHART]
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Egan Cheung | Tweet this In a word: Yes. Here’s the breakdown: Over the last two years, sales has consistently maintained at least 0.9% the volume of outbound communications as marketing. Is Sales Hungry For Your Marketing Content?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
[Blog] Digital Body Language and Economic Health [Chart]
Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. In particular the gap between Q4 2008 to Q3 2009 was intriguing.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Blog] It may be time to drop your annual marketing strategy
In the last year, Pinterest has emerged as a successful source of blog traffic. In the last year, Pinterest has emerged as a successful source of blog traffic. 'It’s that time of year when many people are solidifying their annual plans for the upcoming year. How much is it POSSIBLE to plan today? Every month. could go on and on.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 3, 2009
[Blog] Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.
Related posts: HOW TO: Use LinkedIn for Executive Job Search (Part 2) – The Windmill Networking Approach to Maximizing LinkedIn (This is the second in a two-part blog post. I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals.
YOUR SALES MANAGEMENT GURU | TUESDAY, OCTOBER 7, 2014
[Blog] 2015 Sales Compensation Plans
Blog: www.YourSalesManagementGuru.com. 'Creating a Sales Compensation Plans. When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. That’s especially true for many companies with diverse products and services that include: a mix of products and services. Sizing It Up. What are sales goals?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Blog] Anecdote: Most Significant Change - a primer
Blogging. Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Narrative.
BIZNOLOGY | TUESDAY, APRIL 15, 2014
[Blog] Remember LinkedIn for social media marketing
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 23, 2011
[Blog] Words, Words, Words: Inspiration for B2B Marketers from Popular Writers
B2B marketers can continue to evolve by networking with other B2B marketing leaders, reading respected industry news & blog. Not each and every blog is going to be tweeted and not every Facebook post will be liked. If a blog campaign flops, learn from it, remember it, and move on to bigger and better ideas. Douglas Adams.
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 31, 2013
[Blog] What We Can Learn from Fortune 100?s Most Social CMOs
That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Blog] 25 ideas for your social media network strategy
Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. 'Behind every social media strategy you have to have a content plan and a network plan. But a network plan? MAKE it happen.
JUNTA 42 | FRIDAY, DECEMBER 23, 2011
[Blog] A Content Marketing Christmas Story…Story
Do you receive guest blog post requests? I can’t tell you how many times I’ve talked to brands who start a blog and stop that blog within six months, unhappy with the results. Joshua Pulizzi in front of "A Christmas Story" house in Cleveland, Ohio. It happened, but it wasn’t meant to be. What if?
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 18, 2014
[Blog] 5 Reasons To Check out the Modern Marketing Tour
Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
WEBBIQUITY | TUESDAY, SEPTEMBER 4, 2012
[Blog] Book Review: The B2B Social Media Book
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
DIGITAL VOICES | TUESDAY, JANUARY 28, 2014
[Blog] Should Everything Go Mobile?
This thinking is echoed in any number of blogs, articles and studies that many of us have seen. 'We are currently working with a customer to develop a secure customer portal addition to their public website. This trend seems unlikely to change any time soon. This got me thinking about the question posed by the title of this article.
EMAGINE B2B BLOG | THURSDAY, JULY 28, 2011
[Blog] PPC and SEO: once very different …now, not so much
Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time [.].
ENGAGE | WEDNESDAY, MARCH 27, 2013
[Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
HUBSPOT | THURSDAY, JANUARY 16, 2014
[Blog] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
3) Banner Ads --> Blog Calls-to-Action. The goal in both a banner ad and a blog call-to-action (CTA) is to get people to click through to something else, right? So why not take your ad, add some inbound best practices , and have a blog CTA ready to go? 'In the past, we''ve harped on old-school marketing. It''s ineffective.
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 4, 2013
[Blog] 3 Small Business Challenges and How to Overcome Them
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Small Business Challenges and How to Overcome Them appeared first on VR Marketing Blog. Scaling & Staffing. Staying Competitive.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 29, 2013
[Blog] Can Customers Go from “Liking” to Buying on Social Media?
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'How do you get customers to go from “Liking” your business on Facebook to spending? My advice?
VERTICAL RESPONSE | TUESDAY, APRIL 23, 2013
[Blog] Full-Screen Facebook Ads a Game Changer?
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'Facebook is stepping up its advertising game! Steamfeed.com’s Brian S. Women under 30. Men over 30.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 18, 2013
[Blog] Top Content Marketing Challenges, Benchmarks, and KPIs
Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.
HUBSPOT | SUNDAY, AUGUST 24, 2014
[Blog] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? 'Hear that? It''s the winds of change. Tweet. Tools to Help You Find Out.
HUBSPOT | MONDAY, MAY 21, 2012
[Blog] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
Just plug in the URL of the page you want your email recipients to share (whether it's a landing page, blog post, or the HTML version of the email, which we'll discuss later in this post), and -- POOF! -- social sharing buttons. What a waste, right? And talk about embarrassment. Now how many of you did I actually get to raise your hand? ;).
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
[Blog] Customer Engagement: A New Spin on Customer Intimacy
Today, we might engage customers with games, social networking sites, blogs, discussion boards, or video, as compared to the “old days, when we engaged clients with such practices, techniques and events such as customer research, sweepstakes, golf outings or open houses. Kenyon Blunt. What is Customer Intimacy? Tweet This! Digg this!
WINDMILL NETWORKING | FRIDAY, DECEMBER 12, 2014
[Blog] New Year’s Resolutions For Your Social Customer Service
She blogs to show brands how to use social media to create an engaging online presence. 'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 25, 2012
[Blog] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Finding an actionable, interesting line in the blog post – or summarizing the main thesis – can draw your followers in. As an added bonus, creating your own Twitter update for a curated blog post can help you stand out from the pack. The audiences and the platforms call for slightly different types of writing. Twitter Updates. link].
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Blog] Digital Marketing – What Are The Top Goals And Challenges?
Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
[Blog] Social media: It’s a matter of time
Spending just a short amount of time first thing in the morning to respond to any mentions or direct messages across your various networks and having a quick browse of top blogs and news feeds to share with your followers will save your hours later in the day. One of the most laborious and time consuming social media activities is blogging.
VERTICAL RESPONSE | SATURDAY, OCTOBER 5, 2013
[Blog] Instagram Will Be “Ad Free” No More!
In an announcement that came from Instagram directly via a blog post , the popular photo sharing company announced that it will start rolling out ads on the platform in the “next couple months.” © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. We’d love to hear in the comments.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 4, 2010
[Blog] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
HUBSPOT | WEDNESDAY, JUNE 6, 2012
[Blog] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?
GREAT B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Blog] Little Things that Make a Big Difference in Sales and Marketing Success
You hear about the 80/20 rule in a lot of contexts and I talked about how the Pareto Principle applies to sales and marketing in a 2010 blog post titled: The Four Pillars of B2B Marketing Success. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto
GREAT B2B MARKETING | MONDAY, JULY 11, 2011
[Blog] How to “Engineer” a Marketing Fiasco
This blog post was excerpted from a longer article titled Fatal marketing mistakes for tech companies , published by ColoradoBiz Magazine. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually be networking with people they already know).