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  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Blog] 3 Cutting-Edge Examples of Website Personalization
    Let''s look at a few examples of companies at the forefront of this strategy and leading the way with personalized content, blogs, and websites. Intuit QuickBase Keeps Their Blog Fresh With Adaptive Calls-to-Action. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] How to Create a Benchmark to Measure Content Marketing ROI
    Lead generation metrics like form submissions, email /blog subscriptions, and conversion rates speak directly to the value consumers place in your content. Typical content that resides in the Awareness phase includes blog posts, press releases, web pages, videos, and free whitepapers, guides, and ebooks. Awareness. Action.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. “We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn. Quora.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 29, 2013
    [Blog] Winning the Changing Sales Game
    If you''d like to listen in to my 30-minute session on Winning the Changing Sales Game , here it is: Leo Dirr from InsideSales.com recapped my session in this blog article, 4 Simple Quesitons That Will Transform Your Sales Process. Recently, I was a keynote speaker at the Inside Sales Virtual Sales Summit. Read the full article here : [link
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Blog] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Also, make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. As I wish you luck on your simple brand audit, wish me luck as well because ironically enough as I submit this blog post, I am going on a date with the same person who asked me the question about my brand.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    At a CMW session on B2B blogging (presented by Nancy Pardo and Bill Heggie of software company PTC ) the two asked who in the room didn’t wish that their marketing team was bigger. Team members can write for your blog, contribute to an eBook, or sit down with you to brag about their latest victory. So let’s dig in!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Blog] Marketers, Get Ready For Your Promotion: A Global Perspective
    Marketers, Get Ready For Your Promotion: A Global Perspective was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers, Get Ready For Your Promotion: A Global Perspective appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. APAC Marketers Are Savvy Marketers.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, APRIL 9, 2014
    [Blog] Life Enrichment: Satisfaction
    You can reach Ken at Ken@AcumenMgmt.com, www.AcumenManagement.com and his award winning blog: www.YourSalesManagementGuru.com. Life Enrichment: Satisfaction. Some might think that Life Enrichment is all about satisfaction and while that is the ultimate outcome, what I like to explore is how you get there. Then he dropped it on me.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Bean counters and Innovators: Facing off on social media ROI
    The topic of Social Media ROI, due to its complexity and scope, would be better discussed in a book than in a blog, so here are some themes to think about, as opposed to being a comprehensive analysis of this somewhat controversial area. Image by seanmcmenemy via Flickr. ROI or no ROI? Remember, if they don’t “get it,” neither will you.
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Blog] Is it ever OK to block audience comments in social media?
    know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I do answer a few. To me, that’s the point.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 19, 2011
    [Blog] From Click to Content - What's the Response?
    Not just the articles, white papers and blog posts, but the whole process that entices them to click and how that transition from click to content forms an impression that's leading toward a relationship or, well, not Clicks are often considered as measurements of B2B marketing success. Pardon the back button. Are you kidding?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Blog] How to Practice Sales Enablement That Helps Reps Rock
    How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. And you lead with that information.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Blog] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Blog] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Blog] Free Holiday Ecard Templates to Customize for Your Leads and Customers
    For this blog post, we''ll customize number two from the collection (slide five). The lovely readers and/or subscribers of this blog. By the way, we truly do appreciate the loyal readers of our blog. In our example, we''ll use a festive photo of two members of our HubSpot blogging team. It made me cringe.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Add Google Authorship to your blog. Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. All dimensions are given as width x height.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blog] Ten Lessons Social Media Marketers Can Learn from Email Marketers
    Chatting, tweeting, liking, blogging, commenting, caring and sharing. What’s the reason why a blog post get’s shared, tweeted, liked or socially bookmarked? Tags: Email marketing Social media marketing blogging content cross channel email marketing engagement listening social media marketing But there was some irony in it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Blog] 4 Things Your Email Recipients Want to Tell You
    Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. ” 2. ” 4.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Blog] Integrating Awareness and Demand Generation Marketing
    The day the blog post first ran, I had yet another opportunity to practice what I preach with a new executive sponsor of one of the sites for which I consult. Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. The Awareness Site.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Blog] 7 Targeted Social Networks Niche Marketers Should Try
    When possible, provide links to resources such as blog articles that help to answer users' questions. CafeMom is a popular network that gathers these mommy bloggers on one platform to share on childcare through blogs, videos, and games. Blog about and share information that is useful to mothers, and share it in the network.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blog] 5 Ways to Generate Leads through Partnership Marketing
    Develop a guest blogging strategy. Posting your blog posts on your partner’s site accomplishes two goals in one. Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. Write the definitive book on your signature topic.
  • MARKETING INTERACTIONS  |  MONDAY, JULY 13, 2009
    [Blog] Many B2B Websites Still Suck Wind
    There's a tiny link to your corporate blog up in the little navigation at the very top of the page. No wonder independent blogs are more highly thought of than corporate ones. Why is it that B2B websites are so terrible at engaging the people they're designed to serve? This has been said again, and again.and again. Solutions.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Blog] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April. Broader input will yield more detailed insight into these personas.
  • TRADESMEN INSIGHTS  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Podcast: What the Plumbing Industry is Doing about Water Conservation
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.Bob shared his thoughts on what the industry is doing for water conservation and what’s coming down the line that will affect us all. You can hear the interview here. You can leave a response , or trackback from your own site.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Blog] Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
    Mad Marketing TV was a weekly online TV show that posted to YouTube and the Act-On Software blog. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Syndication.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Blog] Social Media Insights from a Newbie
    Amplification. I’m working with my client to get started with blogging.  He recently posted his first post and I had setup Google Reader for him to monitor things like his name and brand name and important keywords. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Blog] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. We rant about something marketing related every Friday morning. The Discussion. These are important questions. Simply download it.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Use Google Plus to Boost your Overall Social Platform
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Peg is a social media strategist, writer, and speaker. And her job. Google Plus
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Blog] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing  professional. How about private online interviews and mini-conferences? B2B Marketing
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 4, 2013
    [Blog] Use Content Strategy to Break Into a New Market
    LinkedIn, Twitter, market-specific forums/blogs, pubs). I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to approach this new direction. Content Marketing is definitely a key strategy. Where?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 5, 2012
    [Blog] Are Marketers Becoming Digital Dinosaurs?
    Or who can write a blog post? According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Or who can optimize a website? So maybe we are not dinosaurs after all!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blog] Nine Notable Uses for Social Bookmarking
    You can take this concept much, much further by tracking profile information for multiple websites, including social websites, blogs, on-line articles, news storiesâ?¦ Develop an on-line rating system - bookmarks can be an on-line supplement to your blog or website. Webupon > Social Bookmarking. by Mark Dykeman , Nov 23, 2007. realâ??
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Blog] Mad Marketing TV – Actionable Marketing for a Mad World
    Mad Marketing TV is an online TV show about B2B marketing and sales that airs twice a week — on YouTube at [link] as well as via a blog at madmarketing.tv. Via the blog at www.madmarketing.tv. This summary of Mad Marketing TV was created for the press. We wish to share it with you, as you may be unfamiliar with the show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Blog] Could too much tweeting cost you your job?
    This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed to — and what it might mean to your career. Perhaps it is because he tweets too much. The thrill of victory. The agony of de tweet. Jason Cole of Yahoo! Be here now.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 13, 2014
    [Blog] College Commencement Address
    You can reach Ken at Ken@AcumenMgmt.com, www.AcumenManagement.com and his award winning blog: www.YourSalesManagementGuru.com. College Commencement Address. What about you? No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing. What about you? What about you? Thank you.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 20, 2014
    [Blog] From MAGNET: MAGNET Workforce & Talent Development Team Helps Returning Veterans Find Manufacturing Jobs
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. You can visit MAGNET online at manufacturingsuccess.org. Click here to read the original post.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog] 3 Ways to Market Your Small Business With Less Cash
    Resist the urge to always talk about yourself through social media outlets and your company blog. Ways to Market Your Small Business With Less Cash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Check out her previous post High Impact Marketing from a Low Budget Business. And it is just getting harder.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 23, 2011
    [Blog] Is the Role of a Hunter Salesman Dead?
    Your clients and prospects now find the real users of a product or service themselves in groups, online communities, or blogs. It's what other clients are writing about you in their blogs or in social media sites. The traditional sales model as we knew it has changed. The Hunter has now become the hunted. It's time to wake-up.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Blog] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool. 6. Top Blogs.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 5, 2013
    [Blog] Google Says Links in Press Releases Should Be Nofollow
    ” © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google Says Links in Press Releases Should Be Nofollow appeared first on VR Marketing Blog. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Blog] The What, How, and WOW Factor of Effective Conversion
    The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 27, 2014
    [Blog] 2014: How will you standout in the marketplace?
    You can reach Ken at Ken@AcumenMgmt.com, www.AcumenManagement.com and his award winning blog: www.YourSalesManagementGuru.com. 2014: How will you stand out in the marketplace? In reflecting on the past year it seems our program at WPC 2013 set the pace for many client projects. What is Thought Leadership? About the Author.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Tip : If you need help writing good titles, check out this blog post. 4) Select the gray box and background image, then right click > Grouping > Group. 5) Right click on the whole image and select ''Save as Picture.''. 6) Post to social media! And that''s because visual content works. Promise. And that''s it! Wasn''t that easy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 19, 2013
    [Blog] How Siri and Google Now could change the social media landscape
    Neicole   Crepeau  is the Senior Marketing Manager at  Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contributing {grow}  Columnist. On the Internet, the big battle continues to be over “place.” It’s critical to these social networks that you come to their owned sites/apps. Is this the time for Google+?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Blog] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales. not ideal prospects who were ready to buy). Assign values based on recency.
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    [Blog] How to Avoid Social Media Mistakes
    Media sharing sites, social networking profiles, blogs and online reputation management tools are all part of a larger strategy of web presence optimization , maximizing your online presence through various forms of media and most importantly, interlinking these points of presence to maximize your company’s visibility in search.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 6, 2013
    [Blog] 3 Behavioral Insights Marketers Should Be Mining
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Tony Zambito , a leading authority on buyer personas. Behavioral Insights Marketers Should Be Mining is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Confounding marketers across the globe on how best to respond.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
    Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Blog] Reinventing Invention: Online Only Video: The New Yorker
    SEE ALL BLOGS. Goings On Blog. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Blog] How to Convert Raw Leads into Best Friends Forever
    Use digital to humanize your marketing, whether that means reaching out to potential buyers directly, initiating conversations on social channels, showing off your amazing sense of humor, sharing emotionally compelling customer stories, or using your company blog to let your employees express themselves in a human way. 2. Good for you. Leads.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Blog] The Death of Cold Calling – Ending the Debate
    This post is the #4 most tweeted article from all of my posts on the blog. The comments from the post were insightful and come from some of the leaders in sales, training and services industries. A few blog articles were made in response to the post from people with their own take on the idea that cold calling is dead. – INC.com.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Blog] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    As many digital marketers now enter into Content Marketing , they are publishing all sorts of content: blog posts, eBooks, videos, infographics, and so forth. Comment on their blogs. Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Blog] 5 Behaviors of Successful Modern Marketers
    Behaviors of Successful Modern Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Storytelling.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 16, 2013
    [Blog] A Good Day For Reflection
    If everyone reading this blog reaches out to one person with a kind word or a helpful hand, hundreds of lives will be effected in a positive way. In the wake of recent events, we have again been reminded of the fact that evil exists. Good wins over evil every time. Lead with the example of doing good for the sake of doing good.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Blog] 5 Really Good Reasons LinkedIn Bought SlideShare
    Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. It’s not a deal I can say I saw coming, but it makes total sense.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Blog] Sales Leadership: The Impact of Creating a Sales Process
    Refer to my previous blog on the End of Solution Sales.  . 7.          We added a last step: a follow up at 90 days post implementation/installation to validate customer satisfaction and ask for a reference letter.  .  Sales Leadership: The Impact of a Creating a Sales Process  . Why is this important enough to write about? The Results!
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Blog] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    Artillery B2B Marketing Blog > The Forward Observer Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO. More on the search engine part later.). Ready : Buyer Personas. Fire : On-Page SEO.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Blog] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    The process of optimizing website copy, and the art/science of back linking and guest blogging, means nothing if your website isn’t optimized for conversion.  It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Service or business solutions. Keyword.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 2, 2014
    [Blog] There are only 10 day’s left in June!
    Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. There are only 10 days left in June! For the first time sales manager. wanted to wake up and shake up everyone’s thinking at the outset of the meeting. 2. It was important to create a sense of urgency in everyone. 3. created a theme for the month.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [Blog] 5 Fast SEO Fixes You Can Do To Your Website Today
    have blogged about writing SEO web copy , but today I am going to give you the 411 on a few other quick and easy fixes you can do (probably today – or possibly tomorrow if you have to get your designer involved) to plug up some common SEO holes. Check out my recent blog post about picking keywords for more information.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 22, 2009
    [Blog] 5 Fast SEO Fixes You Can Do To Your Website Today
    have blogged about writing SEO web copy , but today I am going to give you the 411 on a few other quick and easy fixes you can do (probably today – or possibly tomorrow if you have to get your designer involved) to plug up some common SEO holes. Check out my recent blog post about picking keywords for more information.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 13, 2011
    [Blog] The Secrets of B2B Sales and Marketing
    Harvard Business Review recently published a blog titled “ The Worst Question a Salesperson Can Ask ” and if you don’t know what is keeping your prospects up at night then you are not doing your job as a sales person. User generated content (blogs, social media). Cold-calls are dead in the traditional sense.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [Blog] Lead Generation Programs That Work
    My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 26, 2013
    [Blog] 5 Must-Have Social Media Skills
    Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Customers want to talk to real people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog] The Chasm of Expectations Between B2B Marketers and Buyers
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital. By Eric Wittlake, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Blog] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Brianna Dinsmore, Sr. Megan Casey, Sr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Blog] Social Media Overload — Thoughts on Hitting the Wall.
    How to save time blogging. Keeping the blog going at a high level of quality and engagement/comments  while maintaining a demanding work schedule has sometimes meant 17 hour workdays. used to take pride in closely following every blog (that I knew of) from the {grow} community.  Build a community. My wife is starting to notice.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Blog] Marketing’s Bright New Tool: Act-On Anywhere
    Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. You are a marketer writing a blog post. Editor’s Note —. We don’t talk about the future much, and we don’t try to sell you on our products.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Blog] How to Dramatically Improve Organic Search Traffic
    He blogs at ProOptimization.com. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. Bounce rate.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Blog] Getting Back to Basics In The Future of Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Blog] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By “all or nothing” I mean the one where the web site says “ Contact Us!” Tweet.
  • MARKETING ACTION  |  MONDAY, JANUARY 7, 2013
    [Blog] 12 Tips for Transforming Your Marketing Team Into A Content Powerhouse
    Incoming search terms: blog act-on com 12-tips-for-transforming-your-marketing-team-into-a-content-powerhouse The post 12 Tips for Transforming Your Marketing Team Into A Content Powerhouse appeared first on Marketing Action Blog - Act-On. During this webinar, Joe, C.C. Make your story interesting! Don’t get in your own way – As C.C.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Blog] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    guest blog post from one of the speakers. How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. Repurpose Your Webinar for High ROI.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Why We Love Content Marketing
    Video is a lot easier for the consumer to digest rather than blog post after blog post. Content is in various forms whether it’s video, blogs or podcasts and the content some marketers come up with… Well let’s just say it can be random. Videos. Creativity. Being Helpful. Podcasts. link] @TheSalesLion.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Blog] When Content Formats Reach Their Peak: The Risk of Late Adoption
    And sometimes, it's still more than your average, run of the mill blog post. For instance, more businesses have blogs that they're using for marketing purposes, so it's harder to get ahead by just blogging once a week than it was four years ago, when it was much rarer to see your competitors blogging. Got something?
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Blog] How Facebook Factors Into Lead Generation [Data]
    For more information about how social media, blogging, and website content correlate with traffic and leads, download the free ebook, "Lead Generation Lessons from 4,000 Businesses.". Discover how social media, blogging, and website content correlate with traffic and leads. The results are in! Connect with HubSpot
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] KM Edge: Where the best in Knowledge Management come together
    In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? from Tom Davenports Harvard Business Review blog. Go to Toms blog to read more, including comments. KM Blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    Beyond having a useful blog , FireRock has one of the best Pinterest accounts I''ve seen from a B2B company. It started a strategy of blogging and content creation around a very strategically cultivated keyword list. After just one month of blogging, they had 695. The company didn''t blog haphazardly. Where would they go?
  • SMALL MANUFACTURER BLOG  |  MONDAY, JULY 1, 2013
    [Blog] Some Wise Words from Simone Joyaux
    I don’t post too many guest posts here as it is the “Dianna Huff” blog (ha!). You can read more of Simone’s wisdom at her blog, Simone Uncensored or subscribe to her newsletter. Read  Jeff Brooks blog of May 2, 2013. ”) I like how she says, “I brand you. You don’t brand you.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Blog] 3 Steps to Making Change Happen
    Steps to Making Change Happen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this People don’t change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. Ketchup, he noted, was once America’s top condiment.
  • B2B CONVERSATIONS NOW  |  TUESDAY, OCTOBER 12, 2010
    [Blog] Two Lead Generation Strategies That Work
    This article was originally published by Bernie Borges in his OptimizeThis blog. The original post can be found here: Two Lead Generation Strategies That Work. At the 2010 Inbound Marketing Summit in Boston, I was on a panel on October 7th on the topic of Driving More Qualified Leads into your Funnel. And, I do mean always!
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Blog] 12 B2B Social Media Predictions for 2012
    Blogging Accepted as Hub of B2B Social Media Success. blog goes hand in hand with the B2B website as a social destination. Companies that post valuable, educational content to their blogs at least once or twice a week will drive traffic to their blogs (and websites) through a combination of search and social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Blog] A Report Card for Massive Open Online Courses (MOOC)
    Several students blogged about this course and the mishap was covered by the  Washington Post,   Slate , and Inside Higher Ed , to name a few. Ironically, Follow her on  Twitter  and her  blog. . Several students blogged about this course and the mishap was covered by the Washington Post, Slate, and Inside Higher Ed, to name a few. Ironically,
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Blog] 9 Reasons Why Your Social Media Strategy Isn’t Working
    They include breaking industry news, insightful or instructional blog posts, humorous videos, etc. You have the opportunity to create this type of content by having a company blog, and you should also share content that others publish to show that you’re a participant in a bigger community. 2. I’d bet not often.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blog] The Purpose of Repurposing Content
    Examples of changing the format include turning a series of blog posts into an ebook, or taking key content from a webinar and placing it in an easy-to-consume infographic. In the example above, we started with a set of blog posts about SEO aimed at Persona 2 in the awareness stage. typical brainstorming tactic. hope it''s helpful.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 27, 2012
    [Blog] Digital Marketing Can Increase Industrial Sales
    Source: The End of Solution Sales, Harvard Business Review – HBR blog). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. This has worked great in the past but the Internet and digital marketing have changed how that process works today.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Blog] A new eBook; Content Marketing Templates for Lead Generation
    We’ve read lots of blogs and books on content marketing. Blog Editorial Calendar. Blog Promotion Checklist. If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. So what do you do?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 16, 2012
    [Blog] Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger
    Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog [.]. The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Blog] 5 Reasons I’m Thankful for Social Media
    Blogging opened things up considerably more. Tags: Social Media Marketing Alice Elliott Ambal Balakrishnan blogging J-P De Clerck Jennifer Kane Jill Konrath Judy Grundstrom Paul Dunay social media growth social media research social mediasphere social networks Tony Karrer How did we do this before? Real people. Share this on Bebo.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Blog] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. Follow Simon on Twitter @mrjonesinsf. It was as if everyone that worked in any flavor of marketing job suddenly thought, we need more content in our lives. Crazy?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Let me know what other common SEO questions you have that I can try to answer in future blog posts. Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Continue to apply SEO best practices. Not too hard, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 20, 2010
    [Blog] Are you ready for “The Internet of Things”?
    Watch this five-minute video from IBM and then let me know in the comment section how it lands on you … ** If you don’t subscribe to Jeff’s blog, you should go do it … well, right after you comment of course! This is fascinating to me.   There are vast and exciting implications for these developments.  Tweet This!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Blog] Do You Know Your A, B, C’s?
    Blog: www.YourSalesManagementGuru.com. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. After this report is created, the next step is to perform a Life-time value analysis.
  • MARKETING ACTION  |  MONDAY, MAY 19, 2014
    [Blog] Duplicate Content, Curation, and – What’s a Rel=Canonical?
    Site B wanted to share the biography with its readers, and asked for permission to publish it on the Site B blog. The copy was the same, but the blog post had a slightly different title, and its URL was different. Sooner or later there will be an article or blog post that you want to essentially reprint in toto. Sniff.).
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Blog] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. Google announced on its blog today that it will be providing fresher, newer results for certain searches. Dear marketers of the world. Guess again.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Blog] FOUND the ROI of Social Media for B2B Marketers!
    never read a Social Media case study that started with “we completely ignored this customers issue they were blogging or tweeting about and everything worked out great” in fact it is always the opposite. There is no wonder why they find it hard to find a strong ROI with that approach. Enter Social Customer Support …. Email this to a friend?
  • THE POINT  |  THURSDAY, OCTOBER 14, 2010
    [Blog] 21 Tips & Other Impressions from the Marketo User Summit
    Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets). Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. It’s all heady stuff. Think you have enough content? Email?
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