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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Blog] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. It is. Yeah, me neither.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Blog] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” No buyer wants to get “blasted.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 29, 2012
    [Blog] 3 Strategies Pro Golfers Could Teach Sales and Marketing
    Subscribe to our blog! Strategies Pro Golfers Could Teach Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. Turns out this 20/80 rule holds true for sales and marketing. Want more?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Which of these takeaways would like to see a deep dive blog post on? 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Blog] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    publicised it via my blog and Twitter and the full results are available as an infographic. Instagram (42%), Pinterest (33%), Personal blog (31%). blog (35%). This month marks four years since I joined Twitter and started my internal communications blog. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. solid benchmark for B2B firms to aim for in this particular metric is 2.00.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Blog] How B2B Marketers Can Succeed on the 6 Big Social Networks
    If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. Use this to drive traffic back to your blog from LinkedIn! 3) Promote new content with company status updates. Social media!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Blog] Thought Leadership: The Most Misused Term in B2B Marketing?
    Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. In my work developing content for technology companies, the topic of “thought leadership” comes up often.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Blog] UK Marketers Need to Get Back to Basics [New Research]
    Furthermore, while nearly three out of four UK marketers ask their audience to subscribe to an e-newsletter – and around half ask their audience to subscribe to a blog – the content offers pretty much stop there. To learn more about how to improve your content marketing, subscribe to CMI’s blog posts. What is going on? Conclusion.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Blog] 3 Conversion Psychology Principles to Use in Sales Copy
    For more insights on how to increase your conversion rate, check out our blog  7 Steps to Writing Copy that Sells ! The post 3 Conversion Psychology Principles to Use in Sales Copy appeared first on Writtent Blog. Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Blog] 6 Social Media Publishing Best Practices
    Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. Forget them.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 7, 2013
    [Blog] The Definitive Guide to BtoB Demand Generation – How to Find New Customers
    Check out our sponsor WPEngine who powers this blog: Speed up WordPress with our baked in CDN, super fast servers and amazing up-time. Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. How to Find New Customers.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Blog] Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
    In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. Your blog''s sidebar. The bottom of each blog post (possibly as a slide-in CTA ).
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Blog] Marketing Automation Hacks
    blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Work smarter, not harder. Cloning-. Snippets-.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Blog] Cuddle Up With Some Social Media Stats This Valentine's Day
    Facebook, Twitter, Blogging and LinkedIn continue to reign supreme when it comes to preferred social media platform. Please forgive my Hallmark-esque title but hey, it is Valentine's Day or at least it almost is. And come to think of it the title also sounds like the something from a Lifetime movie starring Tori Spelling.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog] How to Use Digital Marketing to Transform Your Business
    At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU): TOFU -- If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media. Is your company fully embracing the digital age?
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Blog] Asking is essential in social media marketing
    I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers   but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What Related articles.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Blog] How to Generate More Opt-ins With Your Email Marketing Campaign
    by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. How to Generate More Opt-ins With Your Email Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Blog] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Include a link to your website, blog, and any other social channels. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  The statistics are evident; B2B usage is on the rise. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Blog] Do you need a massive audience to be huge in social media?
    Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. ” Well then. Does size matter? In a {grow} first, I am actually going to answer the question and then prove myself wrong.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 15 Metrics Every Marketing Manager Should Be Tracking
    We've written a blog post that tells you how, which you can read here. 2) Traffic Waterfall. This metric is also a great tool to incentivize, say, your blog team to hit a lead goal for their own channel. Blogging, SEO, social media, and email marketing fall into that bucket. How do you measure the impact of a blog post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • BIZNOLOGY  |  TUESDAY, JANUARY 15, 2013
    [Blog] When I cross-post I do it mostly by hand (you should too)
    The same thing is not true on Twitter — it’s very rare for anyone to notice that one blog post or content piece is tweeted more than once. The same cannot be said with Facebook, Google+, and especially Pinterest and sharing over to Tumblr, which is effectively a blog and should only be shared to once. Why did that happen?
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Blog] How to Write Copy that Reads Like a Bestseller
    As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Larry Brooks, a fiction writer and teacher, has some excellent articles and e-books about the art of story structure at his Storyfix blog. Good business writing does not have to be staid and boring.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blog] Three Tips for Easy Editorial Calendars
    article, blog post, white paper, etc.). Have you blogged about the benefits of software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Key dates (i.e.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Blog] 5 Traits of Great Marketing Content
    From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. Eighty percent. Sign Up Today.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] The Many Faces of the Dreamforce Attendee [Infographic]
    Embed The Many Faces of the Dreamforce Attendee Infographic on your website: The Many Faces of the Dreamforce Attendee [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s finally here! From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blog] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. But how?
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Blog] What’s Hot in Content Marketing: May 2016
    My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads. See  his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Send emails with a sense of urgency using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. ” 2.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Blog] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog.  By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Blog] How Do You Define and Mine Modern Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. But as we know, the buck doesn’t sop there.
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Blog] 6 "Boring" Companies Making Amazing Content
    Their blog offers cutting-edge insights into the human resources field, serving as a go-to resource for the community at large. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look! 1. Xerox.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 5, 2011
    [Blog] A research perspective on social media’s performance
    Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. B2B Web Strategy Social Medi
  • PAUL GILLIN  |  SATURDAY, JUNE 29, 2013
    [Blog] Gordon Gekko is So Last Century
    Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.  and the U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Blog] The Future of Modern Marketing As Seen by Global Experts
    If we get enough additional predictions, we publish them in a future blog post. Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. It is efficiency. More efficient content that serves the right audience. Lots and lots of data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Blog] Highlights from my #SMMW keynote speech
    This blog post explains the idea of changing your marketing goals in detail. The best part of my job is meeting fans of the blog and my books in real life and that’s why I love this event so much. This blog post explains the idea of changing your marketing goals in detail. What a great event. Resources. Reach. Resources.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blog] 45+ Reasons to Attend the Social Tools Summit
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Blog] Spark New Results from Your B2B Marketing at Mid-Year
    Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track.
  • HUBSPOT  |  SATURDAY, JANUARY 16, 2016
    [Blog] 5 End-Of-Day Rituals That’ll Make Your Mornings Way Easier
    This post originally appeared on HubSpot's Sales Blog. Check out this blog post for more information on incorporating stand-ups into your daily routine. 2) Triage your to-do list for the rest of the day. To read more content like this, subscribe to Sales. In my freshman year of high school, I was on the cross-country team.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Blog] Why Brands Should Consider Working With Travel Bloggers
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Blogger Outreach
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 12 Questions You Need to Ask Before Hiring an SEO Company
    One high-quality link from a credible, authoritative site is more effective than hundreds of low-quality purchased or machine-created links in blog comments. Better, is someone who follows popular industry blogs and participates in SEO forums and conversations. Hiring an SEO company or agency can be a daunting task.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none. doubt it. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. closed out our blog week talking about content marketing strategies and offered a few tips for an effective content marketing strategy. Now, on to this week's recap. March 4, 2013. March 5, 2013. March 6, 2013.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Collaborate for the Internet of Customers with 7 Ideas for 2014
    Collaborate for the Internet of Customers with 7 Ideas for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Erick Mott | Tweet this First, congratulations to the entire Dreamforce community for a successful event with more than 100,000 attendees, exceptional conversations , and special guests.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] How to Outsource your Social Media Marketing to Maximise ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Blog] How to measure your content ROI
    Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Want a Bigger Marketing Budget? Optimize Your LTV to CAC Ratio
    Opentopic blog >> blog.kissmetrics.com Almost every head of marketing, whether they are a CMO, VP, or Director of Marketing is thirsty for a larger marketing budget. With more money to spend, marketing can (theoretically) drive more growth. Marketing Technology Cmo undefined
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Steve Sachs, CEO of OneSpot, blogged “Content marketing may not look or feel like digital advertising, but its backend needs to work more like today’s existing programmatic ad technology stack for brands to really succeed in a digital environment.” Well AdWeek is over. We found out that Jerry Seinfeld loves advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Blog] A complete strategy for effective scheduled tweets
    Voila! I don’t even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social  . don't even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social .
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Blog] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. In this guide, you’ll learn: Why blogging is essential for the growth of your business online. One company increased its lead flow by 80%, driven primarily by its blog. Right?
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Blog] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! We missed our deadline by about a month, but I’m pleased to report that we have officially renewed – and improved! – our Google Partner status. Beat the Veep.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Are Broken Links Ruining the SEO Authority of Your Site?
    For example, if you operate a blog and want to link to a reference that you used within the post. The websites that need to worry about broken links the most are the sites that are the most active and continually adding content via a blog or an articles section. Photo credit: mag3737. Broken links can also be internal.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog] 8 Ways to Solve Prospects' Problems Through Your Marketing
    How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    Health Matters , Dignity Health’s blog (a Skyword client), takes this thinking to heart by tying what would otherwise be dense, medically-focused content to a tone that speaks directly to consumers at a basic level. But is that really such a sin? No, this isn’t a question of work-life balance. Embrace the Mundane. Anthem, Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Blog] Marketing, Journalism, and Truth as Competitive Advantage
    Through blogging and technology like smartphone video cameras, journalism has been democratized.  I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? great question! 
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Blog] Evergreen Content for Marketing Credibility and Staying Power
    One thoughtful white paper can become a series of blog posts, a webinar, a video, an infographic, an interactive quiz, or anything else you can think of. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Blog] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Blog] Changes in Social Algorithms Should Motivate, Not Intimidate You
    Twitter Blog. Instagram Blog. You've noticed it on your company social media profiles. You put together a social update. You proofread it, added a visual and clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little or no likes or comments.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This post originally appeared on the Academy blog. Metrics Every Marketer Should Check Weekly. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. To read more content like this, subscribe to Academy.
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Blog] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Can that blog post become a white paper series, Kindle eBook or even a printed book? Can that video story be transcribed into a blog post, broken apart and shared via Facebook, or transformed into a podcast? What can the base content offering (blog, video, etc.) thought I’d share it with you. Who knew? How about P&G?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Blog] A Handy Holiday Marketing Calendar
    Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. If so, now’s your chance to try something new in 2015. © 2014, VerticalResponse Blog. The post A Handy Holiday Marketing Calendar appeared first on VerticalResponse Blog.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog] Choose Your B2B Social Media Words and Metrics Wisely
    Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. from Hubspot Blog. The Risks of Writing a Company Blog. Continue reading.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Blog] The Definitive Guide To Lead Nurturing
    The Definitive Guide To Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2016
    [Blog] The business benefit of setting your knowledge free
    Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. Despite the plethora of blog articles about that exciting new career path, I wanted to get first-hand advice from established indie writers. By Mars Dorian, {grow} Contributing Columnist. Wrong.
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Blog] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death , we looked into how to go about planning for an upcoming year or quarter. To recap from the previous blog: Step one : Your executive team has identified business objectives for the upcoming year or quarter. Many companies miss this crucial step.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Blog] Add Some Zen to Your Marketing with Optimonk
    Join us for our co-hosted webinar coming July 29th at 10 am PT! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. to see which options have the best conversion rates with your customers.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Blog] 6 Tips to Get a Logo Design That Gets Customers Talking
    Remember, there will be many times when your logo will be the voice of your business before people even consider your products – make it work in your favor. © 2015, VerticalResponse Blog. The post 6 Tips to Get a Logo Design That Gets Customers Talking appeared first on VerticalResponse Blog. Define your brand visually.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Blog] 4 Twitter Tools that Help You With Customer Service
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Twinitor. TweetDeck. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Blog] 15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]
    For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process. The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. You'll learn all about: Inbound links. On-page SEO. Meta Tags.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 7, 2013
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of June 6, 2013
    We’ve also produced a few blog posts to help inside sales reps with their technique. But first, we’d like to share a post from Jay Gaines at Sirius Decisions Blog , CMO Imperative: Share the Terror. One of our BDRs, Maureen Wall, wrote a blog post on Tuesday reminding readers that “There’s no I in sales.” Monday, June 3, 2013.
  • SAZBEAN  |  MONDAY, OCTOBER 31, 2011
    [Blog] 5 Great questions to massively improve your results!
    Here are 5 great questions to help your business thrive in any economy: How many leads am I generating each day from my website / blog?  How easy would it be, for someone to write a manual, which explained how to do my job?  – Click to see the rest… 5 Great questions to massively improve your results! News & Notes
  • VIEWPOINT  |  TUESDAY, DECEMBER 18, 2012
    [Blog] PowerViews with Anthony Iannarino: Changing Business Models
    In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can connect with Anthony and learn more about his work by visiting his blog: Anthony's Blog: www.thesalesblog.com. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 12, 2013
    [Blog] Re-thinking the future of TV in the Age of Binge
    Neicole   Crepeau  is the Senior Marketing Manager at  Vizit Corporation , and blogs at  Coherent Social Media. different way to think about social media ROI The future of business: Six layers of customer engagement What a blog post will look like in 2020. By Neicole Crepeau, Contributing {grow} Columnist. Image from Umami.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Blog] How to Find Your Brand’s Content Marketing Narrative
    Find her online at Yaelwrites.com. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Find Your Brand’s Content Marketing Narrative appeared first on VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Content Curators the power behind social media influence?
    comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. You can read more of her original material at her blog, Coherent Social Media or on  Twitter where she is @neicolec. ? Let’s find out.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Blog] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside. Stock photos get a lot of hate.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Blog] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 7, 2013
    [Blog] Who’s the Hero of our Story? – Part 2
    Instead, print out this blog article and hand it to your VP of Sales. We recently wrote a post entitled Who’s the Hero of the Story? You are! The idea is simple. Salespeople are sick and tired of getting crappy leads from Marketing. You are our hero! You are our Luke Skywalker! It’s not fair to you.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Blog] 24 reasons SEO and social media are inextricably linked
    81% of businesses consider their blogs to be an important asset to their businesses (source:  Search Engine Journal ). If you  provide the Google+ id while guest posting on a blog, you establish  author rank  and Google gives you credit for writing the article. 59% of marketers agree SEO has the biggest effect on lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Blog] CrapChat, tight white pants and a few things to watch in 2016
    There is no wind on a blog. There is no wind on a blog. The Star Wars editon of Google pants. Let’s just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It’s not just the dream book of 2016. This may be the Dream Book of the Century. . No it’s not.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How Empathy Will Grow Your Sales and Marketing Pipeline
    Here’s an overview of 7 ways to practice empathetic marketing. I’ll expand on these points during my Dreamforce session and in future blog posts. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog. Writers note – This as a primer for my session at Dreamforce 2016 next week.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Blog] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. The content should include frequent blogging, premium content (requiring registration on a landing page) like eBooks, whitepapers, buying guides, tip sheets, webinars, etc. Sadly, no.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules? Modern Marketing
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    For example, back in January, we ran the 30-Day Blog Challenge. 30-Day Blog Challenge Tip #26: Speak Visually [link] #blogfor30 pic.twitter.com/kILzaD9yoA. Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. Let''s dig into it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Blog] Batman, Pokemon, and an essential lesson from the heart of marketing
    Nintendo didn’t build the Pokémon brand through blog posts, affiliate ads, and infographics. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave.
  • VERTICAL RESPONSE  |  SATURDAY, FEBRUARY 1, 2014
    [Blog] What’s New Weekly – Calendar Scheduling with Appointlet [VIDEO]
    This application allows people to secure appointments through your Google calendar. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Blog] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Alexandre Papillaud , Director, Global Demand Center at McAfee. Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Blog] The Email Marketing Superhero: ALT Tag
    The Email Marketing Superhero: ALT Tag was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Email Marketing Superhero: ALT Tag appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. said no email marketer ever (unless it was sarcastic). One word: opportunity.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Blog] 10 B2B Social Media Marketing Resolutions for 2016
    If you don’t yet have a blog, start one. If you have a blog, post one more day a week. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it. Oh, and remember that plan you made at the end of the year?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Blog] How Marketing Automation Supports Demand Generation & Lead Management
    Lauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of  Find New Customers  (and the host of Mad Marketing TV ) share his insights.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Happy Thanksgiving from Find New Customers
    This blog is taking a few days off and Mad Marketing TV does not publish on Thanksgiving. Find New Customers wishes you and yours a happy and healthy Thanksgiving holiday. It returns on Thursday, December 1st. However, our annual Lincoln Thanksgiving address runs tomorrow. and every Thanksgiving).
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