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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Blog] What is the ROI on Delight?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Useful Google Analytics: Goals and Attribution Models appeared first on VR Marketing Blog. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Blog] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Put it in an email to send to your entire list, put the guide on your blog and highlight one gift from your guide each day on social media. Get your holiday email marketing started now with VerticalResponse. © 2014, VerticalResponse Blog. The holidays are a busy time for every small business. Gifts for him. All rights reserved.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Blog] Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
    Mad Marketing TV was a weekly online TV show that posted to YouTube and the Act-On Software blog. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Syndication.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Blog] 4 Telltale Signs That You Need a Website Redesign
    If you''re still relying on your IT department to add or remove things from your site then it''s time to consider a content management system (CMS). A CMS allows you to easily update information on your website including current content, new pages, and blog posts to keep everything relevant and up to date. Your Search Engine Rankings Are Low.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Blog] How to Create Content Maps That Actually Work in Sales Lead Generation
    This blog recommends the great WordPress hosting of WPEngine. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). agree.).
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Blog] The Surprising Truth About What Motivates People – from Daniel Pink
    This blog recommends the great WordPress hosting of WPEngine. Daniel Pink. New York Times and Wall St. Journal best-selling author was recently a guest on the popular syndicated show, Marketing Made Simple TV , where he discussed his new book To Sell is Human. Here’s we share his insights on what truly motivates employees. Mastery.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 20, 2012
    [Blog] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Blog] Introducing the Oracle Marketing Cloud
    Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. CMOs face a dilemma. Columbia. 3.
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Blog] How the Big Social Networks Use Email to Increase Engagement
    We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. But you know what else it does? It brings users back to your website.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2015
    [Blog] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference between basing content selection on individuals and on segments. So I thought it worth some discussion. First, let’s clarify the topic. Segment-based systems work best when only a few choices are available.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Blog] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    Unfortunately, it’s a much more difficult tool to use properly than Facebook or a blog. Where you can build a small, dedicated following with a blog, or a larger, somewhat-involved following on Facebook, you’re building an enormous and barely connected at all following on Twitter. Guest post by Nisha Kaushal. Public Image.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] How Does Your B2B Brand Reflect On Your Buyers?
    They have some really smart people working for them - their blog is awesome - but every time the corporate Twitter handle Tweets it's about sports stuff or product discounts. I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. Energized?
  • CONVERSIONATION  |  TUESDAY, JANUARY 25, 2011
    [Blog] Customer Engagement: the Role of Social Networks and Email
    46% feels the same about micro-blogging (being mainly Twitter). 7% more companies use social networks for innovation and product development than in the report’s 2010 edition. percentage that is higher than for social media and micro-blogging. summary of the most striking findings. This is also more than in social networks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Blog] 3 Ways Interactive Content Can Boost Email Performance
    Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics. Looking for more tips on how to get more from your email marketing?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] The Sights of Dreamforce 2013
    The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce!
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 13, 2011
    [Blog] Survey Says…Case Studies Still Influential in B2B Tech Purchases
    Blog posts. We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Again, this year's just-released report didn't disappoint.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 3, 2014
    [Blog] The Friday Marketing RANT: Hey Dummy, Do You See that Unsubscribe Button?
    This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. If they opt-in they also receive useful educational blog posts. We have a very robust email nurturing strategy. Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Would you rather have a lot of stuff or a lot of time?
    How many times are you going to blog each week versus spending time with your kids? How many times are you going to blog each week versus spending time with your kids? I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. This drove my boss crazy. ” He asked.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Blog] Laugh and Learn with Find New Customers | Episode 41 – Old Spice Blend
    Don’t give up on this blog just because the weekend is coming. Welcome to this week’s episode of our famed weekly show – Laugh and Learn with Find New Customers. This show runs every Friday at 11am ET. Before we talk about this week’s show, we urge you to check out last week’s show (click on those words).
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Blog] Savvy Week in Review - November 13
    The Six Best Marketing Blogs You've Never Heard Of - by @markwschaefer Is it good form to post someone else's wrap-up in your own wrap-up? We love his {grow} blog and can't wait to dig into the goodies he's shared in this post. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Blog] 4 Content Marketing Productivity Killers
    For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing. It takes time to manage a team of writers.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] B2B Marketing Predictions For 2011
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! We
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Blog] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Blog] Book Review: Optimize
    “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. What motivates them? What do they care about?”
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Blog] Personal Branding Success in 15 Steps
    Start a Blog. Comment on other Blogs. In your niche, what are the top 10-15 influential blogs? Read and comment on those blogs consistently. Blog content should be distributed via Twitter and Facebook. Be sure to comment on those blogs. Developing your personal brand will help you: Grow your company.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Blog] Critical Rules for SEO Success in 2015
    As Nate Dane pointed out in a recent blog post on Search Engine Land , Google’s algorithms may change, but its purpose never does: to deliver the very best results for the user. People and sites will link to you when: You have compelling content they want to share, such as a great offer or a great blog post. Blog/forum spam.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Blog] 3 Types of Big Data for Driving Marketing Strategy
    The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] 10 Retail Marketing Ideas to Boost Sales
    This post was originally published by Brian Morris for Bags & Bows and has been edited and repurposed for use by VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Blog] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. blog content strategy which entails goals such as lead generation, traffic generation, link building and branding will support both search and business objectives over time. 3. Guest post by Celina Conner. Will it be a hit or miss?
  • CONTENT MARKETING FOR BI  |  TUESDAY, JULY 6, 2010
    [Blog] Seeing through your customer’s eyes
    You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Do you know the constraints they’re up against?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Blog] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Host a Facebook giveaway. Everyone loves a freebie.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Blog] 5 Ways to Improve the Timing of Marketing Tactics
    Should I tie my blog posts to my tweets to my Facebook status updates? You should definitely feature your blog posts on both Facebook and Twitter. For instance, if you promote a blog post on Twitter, you can announce it using its article title. Learn best time to publish blog posts, update your Facebook status and post tweets!
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Blog] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. From the Visually blog , we have an example of chart-related issues. That includes video, infographics, images, PDFs, and more. File Formats.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 10 Things You Need to Know About B2B Mobile Marketing
    During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. 5. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 26, 2012
    [Blog] Sales Mgmt: 4 Steps on How to Not Get Fired!
    On my flight to Seattle I was pondering what this week’s blog might contain; it occurred to me that in reflecting on the past year and looking forward towards 2013 a quick summary of a few basic actions sales leadership must take to succeed would be of value. www.Acumenmanagement.com  Blog: www.YourSalesManagementGuru.com 3f4qb8v9ge.  .  .
  • HALEY MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Blog] A Quality Job Board Brings Website Visitors Back
    tool like a blog that consistently provides quality content will develop trust with your website viewers that will ultimately lead to more business for your staffing company. Our latest installment on the Ask Haley blog on the importance of returning website visitors will take a look at the Job Board. Wait a second, a Job Board?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Blog] What the Twitter IPO Means for Marketers
    What the Twitter IPO Means for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. price. Congratulations to the entire Twitter team; past, present and early-stage investors! if this resonates. Which brings us to the topic of Engagement. Tenets of Modern Marketing. Real-time. Conversational.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] 3 Emails Your Non-Profit Should Be Sending
    We would be remiss if we didn’t mention fundraising emails, but that could be a blog post on it’s own! Let us know in the comments! © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Blog] Google+ Is it a Digital Disruption for CMOs?
    Mark Burgess, @mnburgess, Co-founder and Managing Partner of Blue Focus Marketing and blogs at Blue Focus Marketing Blog , Blue Focus Marketing Workshops ,  gplus.to/mnburgess Ben Kunz, @BenKunz , Director, Strategic Planning, Mediassociates , blogs at ThoughtGadgets.com and moonlights as tech columnist at Bloomberg Businessweek.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Blog] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Locations.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 12, 2011
    [Blog] Site Navigation: The Foundation for Results-Driven SEO
    See my keyword research articles for more information on researching and choosing keywords.). A lot of people focus on developing articles (or blog posts) for a site because this type of content naturally drives long-tail searches. On the other hand, blog posts and articles are rarely linked to from every page of your site. Welcome!
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [Blog] Marketing Made Simple TV to premier on May 10th at noon ET
    Here are our first show guests (subject to change): Mitch Joel , CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker). Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] Lead Management: 4 principles to follow
    Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive! Come visit us at booth 1501 in the expo hall.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Blog] 13 Famous (and Must-See) Marketers at Dreamforce
    Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog  (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group. Colin Powell.  And who can forget the Red Hot Chili Peppers?  What makes them big name?  Why famous?
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Then the following HubSpot blog posts are just for you! " 7 Customer Loyalty Programs That Actually Add Value ". Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! referrals !
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Twitter Launches Brand Pages for Business Accounts
    In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Yay! 2.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 27, 2009
    [Blog] Marketing Technology: Cross the Chasm with the Right Beta Customer
    Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Services. About. Resources. Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We provide: Chief Marketing Officer (CMO) for Hire services. Marketing Audits. Marketing Plans.
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Blog] 17 Words You Must Use in Your Headlines [+Examples]
    Interested in how to write headlines that make articles and/or blog posts go viral? Using the word “you” and “your” in titles and headlines is effective because it implies that the information conveyed in the article or blog post pertains to directly to the reader.In Secret. Example: Amazing Uses for 3D Printers! 3. Facts.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] Twitter 102: The Do’s and Don’ts of Twitter Writing
    Related Stories 4 Ways To Be Unproductive On Social Media Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] 8 ways to get more traffic using #Twitter. With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. It’s not.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Blog] Future of Ideas
    Meanwhile, the tornadic movement continues toward user generated content, hundreds of thousands of YouTube videos, 750 million Facebook users, tweets in the billions, 300 million blogs and the hyper growth of social media — all put pressure on traditional business models.  The Future isn’t what it used to be. Next year will tell.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Blog] Delivering Return On Marketing – What’s Your ROI?
    Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.  Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on  The Annuitas Group’s Blog. You will make bets.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Blog] 15 Things People Absolutely Hate About Your Website
    And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities. 9) You Don't Have a Blog. Perhaps I'm biased, but visiting a website without a blog is a turn off. One of the tenets of inbound marketing is not to annoy. Shhhh!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 8, 2014
    [Blog] Five unusual podcasting tips from the trenches
    With the exception of an introductory blog post, we do literally zero to ignite our work. With the exception of an introductory blog post, we do literally zero to ignite our work. Tom Webster and I have just completed our one-year anniversary of The Marketing Companion podcast. Limit complexity. Entertainment value. The lesson?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Blog] Who Goes to Eloqua Experience?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Blog] How a Welcome Email Can Boost Your Business
    For example, encourage the customer to watch a video, read a blog post, check out related items, register his or her new product, fill out a profile on your company site or direct them to other helpful resources. The post How a Welcome Email Can Boost Your Business appeared first on VR Marketing Blog. Act like a human.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. Again.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Blog] Which Metrics Do Most Marketers Rely On? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end up  shying away from the metrics that matter.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 12, 2012
    [Blog] When It Comes to Your Marketing Leads, Quality and Quantity Count
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. You can follow any responses to this entry through the RSS 2.0
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Blog] 5 Ways to Increase Engagement With Your Content
    recently wrote this guest blog post for EditMe , a wiki where regular people build websites. Whether it’s in the middle of a blog post or at the end, or as part of a conversation on a social networking platform, a question forces your reader to pause and think about what’s being discussed. Image via CrunchBase. Is it you?
  • SALES CHALLENGER  |  MONDAY, JUNE 11, 2012
    [Blog] Can You Say What Your Key Account Strategy Is?
    That question (and the title of this blog post) comes from the title of an article published by the Harvard Business Review back in 2008 by David Collins and Michael Rukstad.  We’ll address those questions in future blog posts.  You’d think that investing in our best customers would lead to easy growth.  What does that mean?” 
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] 7 Habits of Remarkably Charismatic Marketers
    Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Those view counts on your blog articles will increase as people realize how great your content is -- but only if your content is consistently great. love those people. awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Blog] The Net Generation and the future of social media marketing
    What would it look like if your readers could customize their experience with your blog? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Net Geners make the technology theirs. Tweet.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Blog] Social Media Is Driving Customer Service Expectations
    The post Social Media Is Driving Customer Service Expectations appeared first on Marketing Action Blog - Act-On. Did you know that 59% of consumers say they would switch brands for better service? And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Watch the video.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Blog] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    If you are not currently doing this, you can use an email sign up form to collect permission-based subscribers on your website, blog or social media networks. Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. On July 1, 2014, Canada’s anti-spam legislation (CASL) will go into effect.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Blog] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Why not include their number of blog comments? Recommendation: Ask them to write a blog post about why they joined their company. And Twitter? Even poorer adoption.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] 11 LinkedIn Marketing Gems You're Missing Out On
    Guest blogging, that's what it means. If you're having trouble keeping your blog fed, the top experts on LinkedIn Answers are the people to reach out to. Ask them to take some of the most common questions they answer, and write a post for your blog on that topic. 277% more effective , in fact. LinkedIn Answers. Group Statistics.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Blog] Is Social Selling in Need of Sales Enablement?
    Many of them maintain blogs for their companies. In my last post I wrote about some of the ways Marketers could benefit from LinkedIn in relation to the report Jill Konrath and I released recently, Cracking the LinkedIn Sales Code. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 16, 2012
    [Blog] 5 Fundamental Sales Lessons from March Madness History
    Subscribe to the blog today ! Fundamental Sales Lessons from March Madness History is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this March Madness is here, that time of year when 64 college basketball teams battle it out for the NCAA Division I Championship in April.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    That’s why I’m writing this blog: to help other salespeople in the B2B SaaS sales space recognize the red flags and nip ‘em in the bud before it’s too late. Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Does that sound fair? 5.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 8, 2010
    [Blog] HUG2010 - Inbound Marketing Practioners Unite
    Customer stats since January 2010: 61,000 blog articles. 24,000 blog subscribers. Negative things on people's blogs about you can ultimately be positive-if you engage. Write 1500 word blog posts to get to first page of Delicous. Don’t be ashamed to deny an obvious advertising blog comment. Twitter followers.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Blog] Slapped with a Google Penalty? Here’s How to Bounce Back!
    Get the VR Buzz delivered right to your inbox. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. Unnatural links penalty. It’ll look like this: 2.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Blog] 4 Ways Social Can Enhance Your Marketing Campaigns
    Leverage Your Blog Your blog can provide a personal voice for your campaign.  Brands that use blogs effectively generate more leads at a lower cost than brands that don’t.  According to Hubspot, companies that blog generate 88% more leads per month than those who do not. Social is changing marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Blog] 11 Reasons to Focus on Quality Content
    Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages. Good blog writing and article writing engages readers. Professional copywriting, content writing, and blogging attracts incoming links from other trusted websites and blogs in your industry. Image source.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Blog] If I were the King of Facebook …
    Content Shock blog post. Content Shock blog post. Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. Impossible you say? How much personal information is too much?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 10, 2013
    [Blog] What Is Sequential Content, and How Will It Help You Generate More Leads?
    blog series is a great example of sequential content. What is Sequential Content? Sequential content is any type of content that has a chronological structure. In marketing, there are several types of sequential content you might use: How-to articles that give readers a series of steps to follow to achieve a desired outcome.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Blog] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    In this blog post , you will learn the five aspects of an awesome business card. In this blog article , discover five tips to writing a standout resume as well as examples of resumes for the 10 most popular marketing positions. How to Write a Blog Post Every Single Day. Marketing can be extremely difficult. SEO inbound sales
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Blog] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Blog] Week in Review: April 12
    How to blog like you mean it by our own @suddenlyjamie. Do you know how to use it to make your blog a more vital and valuable part of your content marketing mix? Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? by @JayBaer.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Are Complaints the Biggest Social Media Traffic Drivers?
    wrote a blog post about some of the most appalling service I’ve ever received. But a blog post lasts forever. It would be easy to think that a post like this is what my readers are looking for; after all so many were supportive and others new to my blog shared their experience of Virgin’s customer service.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 11, 2010
    [Blog] Do You Plan For The Content Experience?
    Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Content marketing is not just about getting people to read (likely scan) one piece. What's important is what happens next. What kind of ripple did your content cause for them? Did you introduce new ideas compelling enough for them to play with?  
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 5, 2015
    [Blog] 50 Summer Subject Lines + Tips to Write Sunny Subject Lines
    Check this out: 50 All-Time Great Retails Subject Lines. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Are you preparing for summer? AtoZPetGroomers: Your dog needs a beach body too.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Blog] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? Content (regular blogging, ebooks, videos, webinars, etc.). The more blog posts you have, the more leads you will get. Results are not immediate but they are long term.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] Week in Review: February 17
    How to Use the Power of Frameworks to Write Compelling Blog Posts by @pushingsocial. If you're going to spend time blogging, you may as well do it right & make it count. Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. "
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 12, 2015
    [Blog] 3 Influencers to Follow When Building Your Brand
    Keep up to date with marketing trends by signing up for our weekly newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Richard Branson – Founder of Virgin Group. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Blog] Driving Engagement and Conversion with Marketing Apps
    In the coming months, tune in to this blog where you will see use cases describing in detail how Modern Marketers are taking advantage of AppCloud to drive success. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. Data Partners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Confessions of a “Type A” Blogger
    Guest blog for others, promote tweets, mention and follow thers, link to good content – and do it often! Follow her on Twitter @Taryn44 |and through her blog,  SoMeffect. A guest post from {grow} community member Taryn Erickson. Then, I read “ The Go-Giver &# – which forever changed my attitude as a Social Media strategist.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Blog] A Painless Guide to Planning a Marketing Budget
    Just click this link to subscribe to our award-winning blog and you won’t miss out on articles, infographics, videos and more. Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. used to be a member of the “dread it” crowd. Sure, that’s a lot of work.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blog] New Book: Introduction to Inside the Buyer’s Brain
    We are introducing Hinge's new book, Inside the Buyer's Brain: How to Turn Buyers Into Believers, in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, highlights some of the significant gaps between buyers and sellers of professional services that we've uncovered from multiple research studies.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Blog] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    If your team drinks, lies, and deceives this much, you’re probably in trouble. . 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You want someone like Don to lean on for consistently creative ideas.
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