HUBSPOT | FRIDAY, MAY 31, 2013
[Blog] Why You Should Consider Inbound BEFORE Your Next Site Redesign
First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog. Yum.).
THE FORWARD OBSERVER | WEDNESDAY, DECEMBER 5, 2012
[Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 13, 2011
[Blog] Adios Marketo. It was fun!
Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off. For almost three years, we delivered leads to them. They paid me $65 per lead. Business exploded.
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[Blog] Core Values at Find New Customers
In this brief blog post, we’ll answer 2 very simple questions. Lead Generation Companies |Find New Customers Core Values. What’s important to you? What are your values? If you are even considering doing business with the B2B lead generation company, Find New Customers , you have a right to know what we believe in. Glad you asked.
HUBSPOT | WEDNESDAY, JUNE 29, 2011
[Blog] 3 Ways to Track Offline Lead Conversions With Call Tracking
This is a guest blog post by Kathleen Colan. Kathleen is director of marketing and content at Mongoose Metrics, a call tracking solution provider, and has written dozens of blog posts, guest posts and whitepapers on the topic of call tracking. You can follow her on Twitter @mongoosemetrics or her blog at www.mongoosemetrics.com/blog.
HUBSPOT | TUESDAY, OCTOBER 25, 2011
[Blog] 5 Deadly Twitter Sins to Avoid
This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. People tweet, post, comment, or blog about nasty things. But that's not to say that all marketers are using it appropriately. Thou Shalt Not SPAM. Do not rely upon automated direct message s. The bonus? Always.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
[Blog] Facebook can’t be stopped and here’s why!
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Email this to a friend?
HUBSPOT | TUESDAY, JUNE 4, 2013
[Blog] Would You Dare Advertise on Reddit?
DonorsChoose got mentioned in the Steve Rubel article in AdAge , and this one here on the HubSpot blog, as well as here on a teaching blog, here on Entertainment Weekly, and here on Mediabistro. 'For marketers, Reddit has a lot of things going for it: most notably, an audience that''s both young and huge. billion pages.
WEBBIQUITY | THURSDAY, JANUARY 9, 2014
[Blog] Four Expert Local SEO Guides
'Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., and Webbiquity is one of the 10,000 most popular websites in Thailand[!]), for many businesses, it’s value lies more in connecting them with searchers very close by.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Blog] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. This was one of those takeaways that knocked me on my feet -- after all, evergreen articles contribute a huge chunk of leads and blog post views every month. so I guess I better make it quick.
HUBSPOT | SUNDAY, FEBRUARY 16, 2014
[Blog] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
One of the benefits of working at a major tech blog like Mashable is that sometimes, you’re so on top of industry news that you’re actually out in front of it. 'For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. Inbound Marketing
FEARLESS COMPETITOR | SATURDAY, APRIL 13, 2013
[Blog] Pruning my list of contacts from my sales lead generation company
So when a well-known sales expert sends me a nasty note for sharing her content that might be useful for the readers of this blog, like a book for job seekers she no longer markets (“If I’ve told you once, I’ve told you 1,000 times…), I have one message for her. This blog is powered by the remarkable WPEngine.
FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011
[Blog] 7 Keys to BtoB Social Media Success
Write a blog (like this one) and publish your articles. Comment on blog articles, follow them on Twitter, connect on Linkedin – there are many ways to engage those important people. B2B Demand Generation | 7 Keys to BtoB Social Media Success. struggle to get their arms around this exciting new capability. Find the sneezers.
MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010
[Blog] Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
Slide 24: ROI of an Executive Blog. Don’t rush into things because your competition has started a blog, a Facebook fan page or a product ratings site. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this.
FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
[Blog] How Jeff Ogden and Aplicor found each other
I also wrote a blog that grew quite popular called Fearless Competitor. Remember, if you don’t have a strong expertise, blogs and books can bring you up to speed quickly. So you’re here undoubtedly here to learn more about how you can duplicate the approach I used. . Job searching and sales have a lot in common.
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
[Blog] Marketing Automation Acceleration service launched
In addition, he writes a popular blog, Fearless Competitor. John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go.
CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
[Blog] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Books.
FATHOM | THURSDAY, MARCH 6, 2014
[Blog] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
Recruit current students to write for your blog. If your school has a blog, ask undergraduates to contribute posts about their thoughts on campus life. Indiana University even chose to start a Freshman Year Blog housed under the Admissions section as a platform for first-year students to share experiences.
FATHOM | THURSDAY, OCTOBER 31, 2013
[Blog] Digital Marketing Strategies for Manufacturing Month
Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. 'Today isn’t just Halloween, it’s also the last day of Manufacturing Month. If you’re in the manufacturing industry, this was a series you didn’t want to miss out on. However, if you missed it, have no fear!
BIZNOLOGY | THURSDAY, OCTOBER 4, 2012
[Blog] 2 Challenges to Keyword Collaboration
Coming soon: a complete review at my other blog.). This blog post will begin to fill this gap in her book. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139). Cultural Issues.
WINDMILL NETWORKING | WEDNESDAY, JUNE 27, 2012
[Blog] How to Build Search Engine Ranking Power with a Google Plus Brand Page
For instructions and tips, see my post “ The First 5 Things You Should Do with Your Google+ Business Page ” on this blog. ” Keep up with your blogging and other content posting outside of G+. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.”
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 23, 2012
[Blog] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. But you have to think on your feet. Call First.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 10, 2012
[Blog] How to Tell If Your Customer Community is Driving Revenue
How to Tell If Your Customer Community is Driving Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this As the manager of Eloqua’s online community, Topliners , I’m constantly looking for ways to measure what’s working and what’s not.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 10, 2010
[Blog] A voice from the Nashville flood: Social media as a lifeline
In my experience, the most relevant and up-to-date information came from blogs, Twitter and Facebook. While some of these efforts have been covered in traditional media, most groups have used Twitter, Facebook and blogs to get the word out. Last week I had the pleasure of meeting Laura Click in downtown Nashville. Digg this!
BIZNOLOGY | MONDAY, JANUARY 13, 2014
[Blog] 10 Questions about 2014
What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy. Everything – tweets, podcasts, videos – can start or be promoted on a blog. '(Photo credit: Wikipedia). Will wearables still be the hot new thing a year from now? Slideshows?
FEARLESS COMPETITOR | WEDNESDAY, MAY 23, 2012
[Blog] 3 Reasons Marketing Made Simple TV is the best online marketing show
B2B blog in America , according to Buyerzone.com. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. In addition, we offer in-person interviews and round table discussions. It’s broadly syndicated.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 24, 2012
[Blog] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Visit [link] to learn more.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
[Blog] Laugh and Learn Show leads to New Hosting Gig
As many of our blog subscribers and fans know, our weekly B2B marketing show, Laugh and Learn with Find New Customers has been running for months and months. New online hosting gig comes from Laugh and Learn with Find New Customers. At 11am ET every Friday.). Laugh and Learn with Find New Customers | Lazy Web Site. This is exciting!
FEARLESS COMPETITOR | THURSDAY, MAY 27, 2010
[Blog] What do you change every day?
new blog post. Notice what Google does with their logo? They continually tweak it. That holds the interest of people because they don’t know what’s coming. Marketers should learn from this. Change something every day. tweak to the home page. fresh video. Do something. Every day. heck out our Thought Leadership Interview series.
FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
[Blog] Good content isn’t enough, Mr/Ms CMO. You must publish.
This is why a blog is so important. I’m seeing a trend. Finding a lot of companies that offer white papers, webinars, and other content. The company thinks “Hey, we’re doing a great job. But in the eyes of search, you are a robust and static web page. Your job is not done. You MUST publish – regularly.
SAVVY B2B MARKETING | TUESDAY, MARCH 30, 2010
[Blog] The Dos and Don'ts of B2B Content Reuse
For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. One trend in B2B marketing is repurposing content. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. again and again. That's not going to be very compellig.
SAVVY B2B MARKETING | THURSDAY, MARCH 25, 2010
[Blog] 5 Ways To Find the Perfect Keywords for Your B2B Content
Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. Something easily overlooked in content creation is the importance of keywords. As a starting place, consider these five tips. It depends.
MODERN B2B MARKETING | THURSDAY, JULY 15, 2010
[Blog] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
2. Blog – This plays a key role in lead nurturing and educating prospects. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. This increases the propensity that visitors re-share this information on their own blogs. Do you have a buyer persona? Vimeo.
DIGITAL VOICES | MONDAY, AUGUST 20, 2012
[Blog] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Store. Analyze. Share. Barriers to Entry.
DIGITAL VOICES | TUESDAY, JULY 24, 2012
[Blog] Responsive Design and Why it's Important for Business
This blog is re-published with permission from the owner. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link]. Responsive Design Benefits. Better Consumer Experience.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Blog] How to Transform Your Website With Four Magical Steps
To Blog, or Not to Blog? Publish everything—blog articles, podcasts, presentations, photos, ebooks, newsletters—as long as its high quality, valuable content. Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. Take Me to Your Leads. Also, a no-no.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
[Blog] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. What do you think?
INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
[Blog] Don't Count on Marketing Automation to Solve All Your Lead.
found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page. of Tiecas, Inc.
MARKETING CRAFTMANSHIP | FRIDAY, DECEMBER 2, 2011
[Blog] PR Lesson from a Twitter Flap
For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. It wasn’t Emma’s tweet that caused the high-profile controversy. Smart move.
CLIENT BRIDGE | THURSDAY, OCTOBER 11, 2012
[Blog] Bold Social Media Risks
From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. It also helps put their industry into terms anyone can understand.
CLIENT BRIDGE | MONDAY, AUGUST 13, 2012
[Blog] Why Implementing a Good Content Strategy is Good for Business
Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. However, don’t rely on sharing alone.
CLIENT BRIDGE | TUESDAY, MARCH 15, 2011
[Blog] Business Investments that Pay Off
Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Outsourcing Not every task needs to be done in-house.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 11, 2011
[Blog] The Marketer who Cried “LEAD!”
” Later, when he saw a prospect that had a high job title, at a decent size company had been reading a blog post he screamed as loud as he could “ Lead! There once was a young marketer who sat as his desk and had nothing to do to pass the time. Here is a Lead! But when they called the prospect, they found no opportunity.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 18, 2013
[Blog] 7 Examples of Innovative B2B Content Marketing
This drove tremendous awareness and traffic with 800% increase in blog traffic. 'At Content Marketing World, my good friend Ann Handley , coauthor of Content Rules and Chief Content Officer of MarketingProfs , presented a number of innovative examples of content marketing. And bigger doesn’t mean spending more money. Kinvey ebook.
B2B MEMES | SUNDAY, NOVEMBER 6, 2011
[Blog] One Way the Web Will Change the Book
But, Chilvers said, “I feel that’s what the blog is for.” MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course. No form of media is ever killed off by another. In a similar way, I think, books will be liberated by digital media.
SAZBEAN | FRIDAY, JULY 23, 2010
[Blog] No Content = No Keywords
Reason to Blog. If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. When to Worry About Content. Great Partner to Social Media.
HUBSPOT | THURSDAY, MARCH 24, 2011
[Blog] How to Setup and Promote Your First Marketing Webinar
These are the same ideas you may brainstorm for blog posts. Promote on Your Website/Blog - Add a call to action to your webinar landing page in prominent places on your website, like your homepage. Write a blog article or two relevant to the webinar topic and include a call to action to register for the webinar to learn more.
HUBSPOT | THURSDAY, MAY 17, 2012
[Blog] Facebook Study Shows Brand-Related Posts Drive Highest Engagement
To learn how to analyze your Facebook Insights to inform your content strategy, check out our informative blog post and video on the subject. What's the secret to an engaging Facebook business page? About the Facebook Study. Book your trip today." Facebook's travel brand example). Facebook's travel brand example). Study Results.
GREAT B2B MARKETING | TUESDAY, APRIL 1, 2014
[Blog] The Pros and Cons of Competitive Marketing
In a 2013 blog post, I described a precipitous marketing event as anything that causes a swift change in the business or sales climate, therefore making the prospect more receptive to your offer. 'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign.
VERTICAL RESPONSE | WEDNESDAY, MARCH 19, 2014
[Blog] Celebrating 13 Years with a New VerticalResponse
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Celebrating 13 Years with a New VerticalResponse appeared first on VR Marketing Blog. 'These are exciting times at VerticalResponse!
MARKETING ACTION | FRIDAY, JULY 19, 2013
[Blog] Making the Most of Vertical Marketing
The post Making the Most of Vertical Marketing appeared first on Marketing Action Blog - Act-On. 'It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. The consensus is: You can’t bluff. Throwing in a buzzword here and a niche term there just isn’t enough.
MODERN B2B MARKETING | WEDNESDAY, APRIL 4, 2012
[Blog] Revenue Performance Management: Startling Stats Show that Your Success Depends on It
Revenue Performance Management: Startling Stats Show that Your Success Depends on It was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. How do we know? So, what is it RPM?
MODERN B2B MARKETING | THURSDAY, OCTOBER 27, 2011
[Blog] Sharing With Google+ Improves Marketing Effectiveness
Sharing With Google+ Improves Marketing Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. When pushed, they did basically nothing. Snippets.
MODERN B2B MARKETING | MONDAY, JANUARY 14, 2013
[Blog] The Cost of Delaying Marketing Automation
Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. We lack the staff to run the programs.”.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 26, 2011
[Blog] 5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Reasons to Leverage LinkedIn To Increase Your B2B Prospects was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. LinkedIn helps you survey the scene.
BLUE FOCUS MARKETING | MONDAY, AUGUST 13, 2012
[Blog] Real Brands Need Real-Time Leaders
Fidelman also includes a link in his Forbes article to my post “What Makes a Successful Social Executive,” which was a companion piece to my other blog post, “7 Personalities of a Social Executive,” and an antidote to his Forbes article, “ The 7 Personality Types of Extremely Anti-Social Business Executives.”). Be inspired by them.
MODERN B2B MARKETING | THURSDAY, MAY 17, 2012
[Blog] Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’
Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’ was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. But, I would argue that RPM is even bigger than that.
VIEWPOINT | TUESDAY, DECEMBER 20, 2011
[Blog] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
Given the number of areas addressed, I was curious to see about lead management common ground and ran their blog titles through Wordle to create the word cloud you see above. Customer acquisition. Database management. Demand creation. Inside sales. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics.
PAUL GILLIN | MONDAY, NOVEMBER 8, 2010
[Blog] My Favorite Productivity Apps – Multimedia & Web
monitoring all of my blogs as well as several delicious and Diigo feeds. For one project I’m working on now, I need to track activity on nearly 200 blogs and news sites according to different topics they cover. Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. Audio.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 14, 2014
[Blog] The business case for SXSW Interactive
It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 30, 2012
[Blog] Week in Review - Nov 30th
believe all six Savvy Sisters are accounted for post Black Friday and Cyber Monday, and - though we haven't got much shopping done yet - we've all still been happily consuming our share of blog posts from around the B2B blogosphere and beyond. Here are this weeks top picks for your enjoyment. by @soniasimone via @copyblogger.
ENGAGE | THURSDAY, OCTOBER 11, 2012
[Blog] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
Corrected #’s: ’78% of people read blogs. My guess is the other 22% just don’t realise they are reading blogs’ via @ hanelly #istrategy. If you’re in digital, you probably know about iStrategy. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” Maybe.
HUBSPOT | WEDNESDAY, AUGUST 3, 2011
[Blog] 6 Ways to Make Marketing Content Snackable
So, to keep you up to speed, here are a few simple and (that’s right) quick modifications for the time-constrained blogging masses: 1. Odds are there are three instantaneous factors that determine whether or not someone chooses to read your blog post. Make Your Headlines Short and To The Point. meant ever. Even bellow the fold.
VOLACCI | MONDAY, DECEMBER 16, 2013
[Blog] Book Review: Social PR Secrets by Lisa Buyer
Leave comments on stories and blogs. Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. Like this: * Set up Newsle: Newsle tracks friends and alerts you when they''re mentioned in news articles and blog posts. I am the author of Drupal 6 SEO which you can find on Amazon.)
BIZNOLOGY | THURSDAY, MAY 10, 2012
[Blog] Baffled by Content Marketing? Start with the Basics!
The Small Business Marketing Blog from Duct Tape Marketing uses its posts as a way of staying top of mind with its audience by providing valuable small business marketing tips. Photo credit: Wikipedia. ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 22, 2012
[Blog] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
love Patricia Fripp’s sales quote from one of our blog posts : “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” Get an idea of what Laurie McCabe will be talking about by checking out Laurie’s Blog. High Tech Kickoff: The Social Enterprise from Vision to Value.
HUBSPOT | THURSDAY, MAY 6, 2010
[Blog] 27 Marketing Lessons B2B Marketers Should Know
Repackage existing content into different formats , such as blog posts, podcasts and webinars to drive more leads. Use anchor text correctly across blogs and social networks to maximize SEO effectiveness. Review old blog posts and update calls-to-action to link to new content. This week the MarketingProfs B2B Forum.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 17, 2010
[Blog] Sales Prospecting Perspectives Weekly Recap - Week Of December 13th
But before we get into that, I wanted to note another great blog I found this week: Sean Geehan’s blog Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It , offers some interesting results in a study that was done for a $B1.6 hope you enjoyed the blogs this week. company.
AD YOUR COMMENT HERE | FRIDAY, JUNE 18, 2010
[Blog] Weekly Social Media Thoughts Roundup
Types of Posts to Create a Balanced Blog (HubSpot, 15 June ). Sure Ways to Create Signal With Content (Conversation Agent, 15 June )How to use your content to create signal for your brand. Is Your Twitter Addiction Paying Off? In geo-location wars, the next step will be content (Econsultancy, 14 June ).
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 11, 2010
[Blog] Weekly Teleprospecting Recap
Great blogs this week! But first we wanted to highlight a great blog we found this week that really mirrors our way of life here at AG. Ardath Albee shares in her blog: Is Your B2B Marketing Content a Filter or a Vortex? ".be In his blog Craig shared. He really did bring up a good point!) Monday June 7th.
SAVVY B2B MARKETING | FRIDAY, JUNE 25, 2010
[Blog] Savvy Week in Review - June 25
When B2B Marketing is Person-to-Person, It Can Change the World - by @billymitchell1 via @B2BLaunchPad Billy Mitchell of MLT Creative blogs about how his agency got hooked up with the Storyville coffee company to support and promote a live music event that support human rights. Happy Friday, everyone! Enjoy! Go forth and be social, B2B!
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 8, 2011
[Blog] Service Firms that Generate Online Leads Grow Faster
SEO, blogging and web analytics were considered the most effective online tools. Leads no matter where they come from are an important part of starting the sales cycle. Evidently that’s not the case. That’s an amazing stat and one that shouldn’t be overlooked. 66% plan on spending more online next year as a result of this.
THE B2B RESEARCH BLOG | FRIDAY, JANUARY 13, 2012
[Blog] The seven R’s of thought leadership
Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? .
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Blog] 4 Helpful Tools for Identifying the Right Keywords
This blog post is based on a section from our new, free eBook, " Introduction to Search Engine Optimization." The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. The Importance of Relevance.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Blog] 20 Marketing Automation Terms Marketers Should Know
Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. Permission can come in the form of opting in to receive a newsletter, subscribing to a blog, or following a company in social media. Behavior-Based Marketing Automation. Brand Advocates.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
[Blog] Membership has its Privileges; Best Practices IP vs. Social CRM
It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. I wrote recently about our decision to expose our pricing publicly on our website. The intersection of theory and reality in the world of social media always spurs some interesting debates.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 8, 2011
[Blog] 75 of the Best B2B Facebook Marketing Tips
Post industry articles and blog posts fresh from your newsreader. Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. Next week I will be presenting a session, along with Deirdre Walsh and. Liking the Page.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Blog] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
mean, who has ever fallen in love with a company whose blog posts are full of jargon and business babble? If you visit their blog, you'll find insightful articles that are -- gasp -- really easy and entertaining to get through! Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? Take a look.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 6, 2013
[Blog] What to Expect From the 2013 Road to Revenue Tour
What to Expect From the 2013 Road to Revenue Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The schedule for the Road to Revenue Tour is here! We’re coming to your city, equipped with the Modern Marketer’s toolkit of best practices. Southern California. Toronto.
LEADSLOTH | TUESDAY, AUGUST 24, 2010
[Blog] What Lead Nurturing Content to Send When?
The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. It can come in various formats: (blog) articles, whitepapers, webinars, videos, podcasts, and so on. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Mapping Content to Buying Stages.
BIZNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
[Blog] What's your goal for social media?
If that sounds like you or someone you love, then check out my latest post on the Rutgers Center for Management Development blog, " What's your goal for social media? ". Image by Anirudh Koul via Flickr. I'm starting to see companies shoot from the hip to such a great extent that they have no idea why they are even doing something.
VERTICAL RESPONSE | MONDAY, MAY 13, 2013
[Blog] Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
For a more in- depth look at these targeting options, check out our previous blog post, 5 Google Adwords Tips for a Small Budget. Also, © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
[Blog] Will Online Video be the Top Marketing Trend in 2013?
Ideas Blog. Home Ideas Blog Brainshark Articles Will Online Video be the Top Marketing Trend in 2013? Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Tweet.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 27, 2013
[Blog] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Social Media Marketing for the Healthcare Industry was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. survey of 1,060 U.S. Use Images. ” .
MODERN B2B MARKETING | MONDAY, NOVEMBER 7, 2011
[Blog] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. About 2.4
HUBSPOT | MONDAY, AUGUST 15, 2011
[Blog] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
For instance, the platform has become a strong source of referral traffic to David’s blog. So in addition to Twitter, Facebook, and LinkedIn sharing buttons, start including Google+ as a sharing option next to your blog posts and offers as well. It’s brand new, and it's shiny. It Allows You to Leverage Cross-Promotion.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Blog] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). As I mentioned previously, this seems counterintuitive – so what could be happening? What do you think?
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
[Blog] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.. Eric Schmidt. We have to.. Share email.
SAZBEAN | WEDNESDAY, NOVEMBER 3, 2010
[Blog] Real-time Social Media Monitoring with Social Mention
For those who want to display real-time results for a particular keyword or phrase on their blog or website, Social Mention also offers a free widget: While this may seem like a great way to display some useful information on your blog and website, just be aware that it’s pretty unfiltered, so negative results can show up as well.
MODERN B2B MARKETING | FRIDAY, MARCH 15, 2013
[Blog] 6 Reasons Why Your Company’s Facebook Page is Unattractive
Reasons Why Your Company’s Facebook Page is Unattractive was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. Helen is the founder of writtent.com. Can you believe that Facebook’s Timeline feature is nearly a year old?
WEBMARKETCENTRAL | THURSDAY, FEBRUARY 26, 2009
[Blog] Social Media Isn't Only for Virtual Events
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. The same goes for social media technology.
VOLACCI | FRIDAY, JULY 19, 2013
[Blog] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
She read your company’s mission statement, the entire careers section, each executive’s bio and a dozen blog entries. 'Data driven marketing is the future of digital marketing. It is a commonly stated fact that 90% of the world’s data was created in the past two years. What is Big Data? How is Big Data Used in Marketing?
FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 14, 2010
[Blog] 5 Steps to Delivering High-Performance Email Campaigns.
So I realized that this was “blog-worthy” material. Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There’s the code to think about.
B2B MARKETING TRACTION | MONDAY, APRIL 1, 2013
[Blog] How to Deal with a Bright-Shiny-Object Marketer
wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by.
VERTICAL RESPONSE | FRIDAY, MAY 24, 2013
[Blog] Networking Dos and Don’ts from an Event Pro
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Networking Dos and Don’ts from an Event Pro appeared first on VR Marketing Blog. Have your business cards with you at all times.
BIZNOLOGY | WEDNESDAY, APRIL 18, 2012
[Blog] What exactly is a social graph?
And I realized that I don’t use any of these social networks the way most people do, because I accept every blessed request that comes way way, figuring that someone read my book or saw me speak or saw me on YouTube or was sent a link to this very blog post. Image via CrunchBase. am a retired IBM Distinguished Engineer. People.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 4, 2010
[Blog] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 23, 2014
[Blog] Top Contributors to a Successful Client Engagement
'Hello AG blog readers.I''m Because I have been able to get my feet wet in this new role for the last few months, I thought I would take this opportunity to rejoin the AG blogging community and share the insights I have gained thus far. m back! worked on almost a dozen clients over the course of two and a half years.
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 24, 2013
[Blog] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
Our next blog post came from Mike Ricciardelli, who wrote about ensuring a successful inside sales “nurturing” campaign. 'It’s the end of May, and the long summer months are approaching. This week’s shared post is from The New Talent Times of Software Advice. AG also advocates phone-in role plays for prospective hires. Monday, May 20, 2013.
B2B IDEAS @ WORK | TUESDAY, JULY 10, 2012
[Blog] B2B Buyer Personas & Buyer Behavior
MLT Creative B2B Ideas @ Work Blog. B2B Magazine and Silverpop’s recent webinar, How to Monitor Behavior and Give Buyers What They Want, presented some great tidbits on how to motivate B2B buyer behavior by combining. Our ideas, musings, thoughts, reviews on b2b marketing topics