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  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 13, 2012
    [Blog] Real Brands Need Real-Time Leaders
    Fidelman also includes a link in his Forbes article to my post “What Makes a Successful Social Executive,” which was a companion piece to my other blog post, “7 Personalities of a Social Executive,” and an antidote to his Forbes article, “ The 7 Personality Types of Extremely Anti-Social Business Executives.”). Be inspired by them.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Blog] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    Artillery B2B Marketing Blog > The Forward Observer. Be interesting… "By reading the comments on a Facebook wall or blog post, social media managers can get a feel for what the online community wants to hear. The use of social media by B2B companies is on the rise. Make sure you have a way forward and a set of goals.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Check out TSL Marketing''s latest blog post on optimizing images for SEO and site speed. 'Remember when the meta keyword tag was popular?
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Blog] 5 Causes of Sales-Funnel Failure
    Your blog posts could be being shared frequently on LinkedIn, Twitter and across the Web. Your marketing manager is attracting followers and connections, creating white papers and e-books to attract leads, and optimizing the latest blog post. 'Your sales people ask you for well-qualified leads to help in customer acquisition.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Blog] The Future of B2B Marketing: It's Social
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This got me to thinking. And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…? All rights reserved
  • JUNTA 42  |  TUESDAY, JUNE 22, 2010
    [Blog] 7 Reasons NOT to do Content Marketing
    We should be blogging. If you launch a blog, an enewsletter, a webinar series.this is a content promise to your customers. Write the blog. It seems everyone is jumping on the content marketing bandwagon these days. Yeah, I said it.  Here they are. Reason #1 - No Content Marketing Strategy.  We need an enewsletter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Confessions of a “Type A” Blogger
    Guest blog for others, promote tweets, mention and follow thers, link to good content – and do it often! Follow her on Twitter @Taryn44 |and through her blog,  SoMeffect. A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack. 
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] Facebook Rolls out Ad Format Improvements
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Rolls out Ad Format Improvements appeared first on VR Marketing Blog. Image courtesy of Facebook. All rights reserved.
  • B2B MARKETING BLOG  |  FRIDAY, NOVEMBER 6, 2009
    [Blog] Why some businesses are slow to adopt social media
    Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Blog] Where Do Marketers Get Leads? [Data]
    Notable Findings: 9% of small business leads are from blogging, and they are allocating 12% of their budget toward this lead source. Marketing agencies get the most leads from blogging compared to the other industries. Marketing agencies are allocating 14% of their lead generation budget toward blogging. Notable Findings: U.S.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 26, 2013
    [Blog] The Truth about Social Media Leads
    It’s also not going to be free as it requires staff and a budget, but that’s another blog post altogether. The Truth about Social Media Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Instead, it needs to be integrated into the overall marketing mix to truly reach its potential. It’s not.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Blog] 5 Things Salespeople Should Stop Doing Immediately
    And one of our jobs as salespeople is to share our whitepapers, blog posts, etc. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. All of us have habits which lead to routines. No more, no less.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 6, 2010
    [Blog] The Contagious Content Challenge
      Built a blog to have a publishing platform.  Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. With his permission (he requested anonymity) I'd like to share with you what he discovered.   And, that was it.
  • VIEWPOINT  |  TUESDAY, JANUARY 24, 2012
    [Blog] Is It Really B2B, Or Something Different All Together?
    Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. Manufacturing firms don't watch YouTube! People are.
  • THE CONTENT FACTOR  |  TUESDAY, NOVEMBER 17, 2009
    [Blog] Great Web Content: Written for the Target Reader
    Read the full white paper, or view all the blog posts in the series.There is a lot of tweeting about tweeting--and all the other ways that social media are changing the ways we work and think. Here's #1 of a 10-part series on the "The 10 Hallmarks of Great Web Content." But at the heart of it all, every tweeter needs great content to tweet.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 7, 2011
    [Blog] How to Increase Your Revenue Performance in 2012?
    Be the first to get our blog updates by subscribing. Know your customers. Positioning yourself as the solution to your customer’s needs is central to effective revenue performance management. To achieve this you need to understand your particular customer-base completely. Analysis creates opportunities to improve.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Blog] Industrial and B2B Customer Engagement Simplified
    You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. If you have a blog, look at the number of comments left by your readers. This is a little more involved than I can explain in this blog post.
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Blog] 15 experts define Agile Marketing
    – Jerry, Agile Marketing Blog. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. tability.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 5 Big Marketing Fails of 2011
    Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Blog] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    Author of the popular blog Fearless Competitor. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. Some actual case studies.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Blog] Adios Marketo. It was fun!
    Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off. For almost three years, we delivered leads to them. They paid me $65 per lead. Business exploded.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Blog] Core Values at Find New Customers
    In this brief blog post, we’ll answer 2 very simple questions. Lead Generation Companies |Find New Customers Core Values. What’s important to you? What are your values? If you are even considering doing business with the B2B lead generation company, Find New Customers , you have a right to know what we believe in. Glad you asked.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Blog] Which Metrics Do Most Marketers Rely On? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end up  shying away from the metrics that matter.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 12, 2013
    [Blog] 7 Helpful Copywriting Guides and Tips For Content Marketers
    Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing. 'While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. What are the secrets to getting and holding a reader’s attention?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Blog] Pop Quiz: 2013 Tech World History
    Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Were you a faithful follower of every update and innovation, or were you too busy playing with your iPhone 5c? Product and Industry
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Blog] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. You could, for example, share a blog post about an event you’re hosting, and link right to the registration form. Bernadette Coleman also has this helpful walkthrough to offer on Moz’s official blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Email this to a friend?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Your New Go-to Guide to Content Promotion [Free Ebook]
    We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck! 2) Launch day. 3) After the launch.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Blog] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This can happen via real time bidding for ads on external Web sites or on the client’s own home page. It provides more global coverage than U.S.-centric
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Blog] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. 'If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Buying Signals” draws on Twitter only.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 9, 2013
    [Blog] Why You Should Not Believe Ads on TV – the Need for Trust
    Please note: We are also publishing our blog posts first thing in the am, as that was suggested by Dan Zarrella, Social Media Scientist at Hubspot. What do you think about blog posts at breakfast? 'Don Peppers. More and more I’m finding ads on TV completely unbelievable. They fail the Trust Test! From Consumer Reports.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 13, 2013
    [Blog] Pruning my list of contacts from my sales lead generation company
    So when a well-known sales expert sends me a nasty note for sharing her content that might be useful for the readers of this blog, like a book for job seekers she no longer markets (“If I’ve told you once, I’ve told you 1,000 times…), I have one message for her. This blog is powered by the remarkable WPEngine.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Blog] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?”
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Blog] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?”
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Blog] 7 Keys to BtoB Social Media Success
    Write a blog (like this one) and publish your articles. Comment on blog articles, follow them on Twitter, connect on Linkedin – there are many ways to engage those important people. B2B Demand Generation | 7 Keys to BtoB Social Media Success. struggle to get their arms around this exciting new capability. Find the sneezers.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 13, 2010
    [Blog] Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
    Slide 24: ROI of an Executive Blog. Don’t rush into things because your competition has started a blog, a Facebook fan page or a product ratings site. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Blog] How Jeff Ogden and Aplicor found each other
    I also wrote a blog that grew quite popular called Fearless Competitor.  Remember, if you don’t have a strong expertise, blogs and books can bring you up to speed quickly.  So you’re here undoubtedly here to learn more about how you can duplicate the approach I used. . Job searching and sales have a lot in common. 
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] A Terrible Prospecting Email Example
    As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Lead Generation Companies | How NOT to Prospect Using Email and Video. So how well they use email is critical. This example shows how NOT to do it. What’s wrong with it?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Blog] Marketing Automation Acceleration service launched
    In addition, he writes a popular blog, Fearless Competitor. John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.&#. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Five tips to turn social media mistakes into customer advocacy
    sensitive, well-explained post on their official blog finally addressed the issue, but there’s a lesson there about admitting to human error – and about ensuring that official and personal accounts are never able to be mixed up. 'By Ekaterina Walter, {grow} Community Member. Let’s look at some examples and tips. 1) You must monitor.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] The 15 Best LinkedIn Pulse Articles On Marketing
    And now I’m seeing almost as much traffic and engagement there than I receive on my blog. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. started publishing on Slideshare in July of 2010. Thousands of new visitors every month!
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [Blog] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Books.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Blog] What’s Your ROI?
    In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 6, 2014
    [Blog] 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
    At VerticalResponse, we’ve learned that with our blog, and our video efforts are no different. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. But it’s easier than it appears. Sound.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 8, 2012
    [Blog] Are Your Prospects Scared to Talk to Strangers? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Taha Sheikh | Tweet this Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. We also observed a drastic difference in open rates of 35.4% versus 7.2% respectively. 
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 30, 2013
    [Blog] The Benefits of Good Anchor Text on Your Website
    'Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. See what I did there?
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Blog] The Winning Formula for Sustainable Lead Generation
    Blog, blog, blog. If you haven't already started a blog, do it. If you're not sure how often you should blog, take a look at your organic competitors. If they are blogging twice a week, outdo them and blog four times a week. Blogs drive traffic, but that traffic needs to be converted into leads.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] Why B2B Companies Should Worry More About Customers Than Competitors
    'Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. They do little that is original and tend to be also-rans.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Blog] Your December Holiday Marketing Checklist
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Your December Holiday Marketing Checklist appeared first on VerticalResponse Blog. Week 1: Nov. 30 – Dec. Not so much.”
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Blog] Why Should You Check Out the Fun Show Marketing Made Simple TV?
    Mad Marketing TV ran on YouTube and the Act-On blog only with no Calls to Action. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. We love to read your comments and appreciate those who share our blog posts on social media. The latter is Marketing Made Simple TV.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Blog] Want to write a guest post for Fearless Competitor? Can you pull cars to the curb?
    'Fearless Competitor, the top B2B marketing blog of 2012, according to BuyerZone, is happy to accept guest posts. However, we have a Rule of Thumb – Can you pull cars to the curb? Scott Stratten of Unmarketing, a guest on my Marketing Made Simple TV show , tells the story of a blogger. Do you write posts like that?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Blog] 3 Reasons Marketing Made Simple TV is the best online marketing show
    B2B blog in America , according to Buyerzone.com. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. In addition, we offer in-person interviews and round table discussions. It’s broadly syndicated.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Blog] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Visit [link] to learn more.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Laugh and Learn Show leads to New Hosting Gig
    As many of our blog subscribers and fans know, our weekly B2B marketing show, Laugh and Learn with Find New Customers has been running for months and months. New online hosting gig comes from Laugh and Learn with Find New Customers. At 11am ET every Friday.). Laugh and Learn with Find New Customers | Lazy Web Site. This is exciting!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Blog] What do you change every day?
    new blog post. Notice what Google does with their logo? They continually tweak it. That holds the interest of people because they don’t know what’s coming. Marketers should learn from this. Change something every day. tweak to the home page. fresh video. Do something. Every day. heck out our Thought Leadership Interview series.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Blog] Good content isn’t enough, Mr/Ms CMO. You must publish.
    This is why a blog is so important. I’m seeing a trend. Finding a lot of companies that offer white papers, webinars, and other content. The company thinks “Hey, we’re doing a great job.&# But in the eyes of search, you are a robust and static web page. Your job is not done. You MUST publish – regularly.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [Blog] The Dos and Don'ts of B2B Content Reuse
    For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. One trend in B2B marketing is repurposing content. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. again and again. That's not going to be very compellig.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [Blog] 5 Ways To Find the Perfect Keywords for Your B2B Content
    Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. Something easily overlooked in content creation is the importance of keywords. As a starting place, consider these five tips. It depends.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Emotion in B2B marketing is important. No debate needed.
    helpful blog post – good as an intro to the subject. 'As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Blog] How Conversation Analytics Knows An Appointment Was Set
    They are questions this blog post seeks to answer. Note: We''ve written a separate blog entirely about the use cases for the Appointment Set indicator. We won''t regurgitate it in this blog post.except to say that anyone in sales, marketing or operations can benefit from this data. One of these metrics is Appointment Set.
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Blog] A Preview of Our Summer Webinar Series
    Topics range from landing page optimization and blogging to PPC campaigns and SMB marketing. In this webinar Andrew will discuss how to get more people to subscribe to your email lists, to your blog''s RSS, to your newsletter and to your social media channels. Strange Ways to Create Leads and Sales with Your Blog. Awesome.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Blog] Search or Social: Which Is Best For Your Startup?
    UGC is usually found on social networks and blogs, where people openly share their experiences among friends, or to the rest of the Web.  Blogs are also sharable on social networks, so always keep yours interesting enough to pass on to other people.  With the rise of social media marketing , everybody is eager to jump on the bandwagon.  
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Blog] 4 Ways to Generate More Leads by the End of the Day
    'Many of the blogs we write on Blog.LogMyCalls.com focus on long term ways to generate traffic, leads, and success. This blog focuses on specific ways to generate more leads right now. Make sure every blog has a CTA and make sure every landing page is crisp and clearn. Sometimes you have to have leads today. Adjust as you go.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog] Everything You Need to Know to Get Started With Pinterest for Business
    Check out our blog post on adding Pinterest buttons to your website. Have no fear: just download this template and follow the steps in this blog post for creating an infographic in under an hour. Check out this blog post to learn more about embedding Pinterest widgets on your website. How do you even sign up for an account?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [Blog] 8 Questions To Help You Define Your Content Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'According to the latest research from  IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    [Blog] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%. Blogging Has a Wonderful ROI. 'Inbound is so hot right now. Inbound Is the New Norm.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Blog] The Search for B2B Marketing Superstars
    In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. The Search for B2B Marketing Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Awards. Best Sales 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] 7 Ideas To Increase Your Twitter Followers
    That introduction should be enough to show the “big potential” of that “small” micro-blogging platform. All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. BABAO?LAN Social Media
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 14, 2010
    [Blog] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
    simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. What do you think?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, DECEMBER 2, 2011
    [Blog] PR Lesson from a Twitter Flap
    For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. It wasn’t Emma’s tweet that caused the high-profile controversy. Smart move.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 11, 2012
    [Blog] Bold Social Media Risks
    From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. It also helps put their industry into terms anyone can understand.
  • CLIENT BRIDGE  |  MONDAY, AUGUST 13, 2012
    [Blog] Why Implementing a Good Content Strategy is Good for Business
    Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. However, don’t rely on sharing alone.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Blog] Business Investments that Pay Off
    Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Outsourcing Not every task needs to be done in-house.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, APRIL 14, 2010
    [Blog] The 5 Keys to Creating Viral Content Systematically
    Directly useful content provides information that can be put to immediate use in a very tangible and practical way, such as a blog about how you as a marketing professional can create viral content. Content goes viral when each person who consumes the content passes it along to more than one new person on average. Useful. Emotional. Positive.
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, APRIL 14, 2010
    [Blog] The 5 Keys to Creating Viral Content Systematically
    Directly useful content provides information that can be put to immediate use in a very tangible and practical way, such as a blog about how you as a marketing professional can create viral content. Content goes viral when each person who consumes the content passes it along to more than one new person on average. Useful. Emotional. Positive.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Blog] How to Write and Launch an Ebook That Generates Leads
    While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Take a look at the topics of your top-performing blog posts. But how do you begin, and where do you end?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Blog] The Top 9 Social Networks For Businesses
    And if you like what you see here, please subscribe  to this Blog. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Blog] Seth Godin's Advice For Creating Remarkable Content
    This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do.
  • B2B MEMES  |  SUNDAY, NOVEMBER 6, 2011
    [Blog] One Way the Web Will Change the Book
    But, Chilvers said, “I feel that’s what the blog is for.” MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course. No form of media is ever killed off by another. In a similar way, I think, books will be liberated by digital media.
  • SAZBEAN  |  FRIDAY, JULY 23, 2010
    [Blog] No Content = No Keywords
    Reason to Blog. If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. When to Worry About Content. Great Partner to Social Media.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 5, 2013
    [Blog] Upgrade your work & life to extraordinary
    Blog:  www.YourSalesManagementGuru.com.  .  . 'Upgrade: taking your work and life from ordinary to Extraordinary. Author: Rana Florida. Today’s book is a little of both! Rana has had a wonderful exposure to world full of amazing people that have experienced or are causing others to experience success and having an impact in the world.  Book
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Blog] So What Exactly IS Inbound Marketing?
    'Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Keyword research and SEO are a part of this and blogging is the primary method of publishing the information. Here''s a primer. Here''s an overview.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Blog] This is the week that was: Leo has left the building
    For those who think Content Marketing is all about volume – this blog post serves as good food for thought. Infographic of the week… …must go to Eloqua and the release of its next-generation Blog Tree infographic. A veritable feast of blogs providing a whole manner of insight and analysis we think. New ones.’
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 28, 2010
    [Blog] Women and Chocolate in B2B Marketing
    So with this week’s blog, I’d like to examine this case study through a theoretical lens to show how the scientific research that explains their findings can be used to further your own B2B marketing efforts. See my blog regarding Sense-Making Theory for tips on how to do this.).
  • LEAD VIEWS  |  TUESDAY, JULY 31, 2012
    [Blog] Remembering Stephen Covey
    There are endless numbers of essays, articles and blogs in printed media and on the Internet about why 7 Habits made us (or should make us) better marketers.  So, why are we discussing this in a blog about marketing? In some cases, the book was mandatory reading.  Note that the focus is on success, not money or wealth. 
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Blog] The 3-Month Plan for Using Whitepapers to Generate Leads
    whitepaper is a bit different than a blog post: Blog Post vs. Whitepaper. Introduce the whitepaper in a blog post. Create a new landing page including the entire campaign: whitepaper, blog posts, webinar, and an ebook if you wrote one. Create additional blog posts directing back to the whitepaper. right?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog] 10 Ways to Mix Up Your Visual Content on Social Media
    5) Use visual content to link to your blog. Blogs are a valuable tool to build your brand’s public profile and make your company more accessible. Use visual content as a hook for your blog. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. The best answer: a variety.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Blog] 9 Twitter Tips for B2B Marketing Success
    You can tweet about your experience at the event, retweet other people’s event experiences and, when appropriate, tweet links to your company’s blog posts,  booth updates or event happenings. Twitter Tips for B2B Marketing Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Blog] The Digital Leverage Effect of Social Media and Email Marketing Integration
    Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. wrote a post about it on my blog. Here it is. And it’s all about people, right? Introducing “digital leverage&#.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Blog] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    'In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck. Not something that can be replicated. CFRE contributes a monthly column on Social Media and Nonprofits. Social Media and Nonprofits
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    But there is still a tremendous amount of value in our old content, which is why I''ve pulled a few of my favorite blog and video pieces from over the summer that you may have missed. content marketing strategy , content creation , promoting your blog , website promotion 'Remember when Michael J.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Blog] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Blog] 5 B2B Marketing Trends for 2012
    I wrote about this in a blog post on the Present and Future of B2B Social Media. Each year, MLC surveys our members about their top challenges looking ahead.  As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Voice-of-Customer 2.0. Disruption.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Week in Review - Nov 30th
    believe all six Savvy Sisters are accounted for post Black Friday and Cyber Monday, and - though we haven't got much shopping done yet - we've all still been happily consuming our share of blog posts from around the B2B blogosphere and beyond. Here are this weeks top picks for your enjoyment. by @soniasimone via @copyblogger.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Blog] How to Create a Winning Contest with Social Media
    Not only that, but there is also a grand prize of a free iPad, which will be awarded to a winner who, not only tweets, but blogs about their results. Many successful giveaways expand their reach to multiple sources utilizing blogs, Twitter, Facebook, and LinkedIn (to name a few). Source: Inbound Marketing Blog 2. Credits: 1.
  • LEAD VIEWS  |  TUESDAY, APRIL 24, 2012
    [Blog] Is Your Funnel Sick? – Part 3 of Funnel Series
    This is the third (and last) in a series of blog entries about sick sales funnels.  In the first installment, I reviewed symptoms that may indicate the presence of illness. In the second, I discussed questions and issues that could point to a diagnosis.  Let’s review the obvious tactical remedies. Think “survival of the fittest”. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Blog] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    Maybe you haven''t recovered just yet from last week''s workload of Facebook posts, automated workflows , emails, and blog posts. 'So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. Maybe, just maybe, you need a little inspiration to start your week off right.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Blog] 5 Twitter Tips to Give Your Content More Exposure
    Connect Your Blog to Your Twitter Account. Connecting your blog's RSS feed to your Twitter account will allow your Twitter followers to receive tweets about your newest blog content automatically. These feeds encourage maximum exposure and save you the time of manually promoting your blog content to your Twitter followers.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2011
    [Blog] The Best B2B Viral Video Ever
    At the time of this blog post the video ?" YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. A Day Made of Glass. views. Marketing Takeaway.
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