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  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Blog] 6 Undeniable Reasons Why Your Website Should Be Responsive
    It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service. 3) Blogging and social activities bring mobile visitors. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. This can cause some issues, as we will discuss below.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Blog] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. For example, if you can solicit an introduction from an influencer to another industry blogger that you can contribute a guest blog post to, you'll probably benefit from a couple of inbound links.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] After an Event: How to Connect and Follow up on Email + Social
    Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees. 6. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Now what? The Welcome Message. Consider a show discount or offer.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Blog] The New Social Buyer Ecosystem
       Storing recall through YouTube, Product Review Sites, Q&A such as Focus and Quora, and blogs they subscribe to.    Through blogging, tweeting, discussion groups, and etc. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
    So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. closed out our blog week talking about content marketing strategies and offered a few tips for an effective content marketing strategy. Now, on to this week's recap. March 4, 2013. March 5, 2013. March 6, 2013.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. Her passion for educating women to become financially literate is evident in her blogging, speaking engagements, and consulting work.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    Only 35% asked people to subscribe to their blogs (even though 66% use blogs). At the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing marketers say their organizations are effective at content marketing – down from the 26% we reported on in 2015. No more.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Blog] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    most often use it for organizing research and interview notes, drafting blog posts and ebooks, saving articles to read later, and storing important information -- like my favorite code snippets -- for easy access. Here's another blog post we wrote on how using Evernote can simplify a marketer's life. 2) Microsoft OneNote. for Premium.
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Blog] The content marketing book you should not miss
    For example, I consider myself an expert on blogging. mean, I have been blogging for over 10 years. And I have dozens of other people that have blogged with me on Biznology, so you would think that between them and me, we’d have figured it all out, right? Most of you know that I don’t do a lot of book reviews.
  • HINGE MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Blog] Content Marketing 101: Creating Content That Stands Out
    This has led to so much content that your target audience is likely bombarded daily with blog posts, eBooks, videos, and infographics—all claiming to be relevant to their specific needs. However, this drive to produce a set number of blog posts per week can often lead to “throwaway” content. Content marketing works.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Blog] Internal Links – the Secret Sauce for DiY SEO
    Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Blog] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Next, we react to Yahoo’s clumsy attempt to get users of its email service to turn off their ad blockers, and we take issue with a blog post that claims content marketing is about to “fade to black.” predicted at Content Marketing World that we would start to see blog posts proclaiming “the end of content marketing.” It depends. Yahoo!
  • MODERN B2B MARKETING  |  SUNDAY, MAY 23, 2010
    [Blog] 9 Must-Read B2B Social Media Thought Leader Interviews
    Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. He shares best practices for measuring social media success, as well as tips for B2B marketers to increase their social media or blogging.    . 2. On the Savvy B2B Marketing Blog, C.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Blog] Two Personas Every Marketer Should Care About, Even if They Never Buy
    However, there are lots of other uses for personas, and two in particular come to mind that (for the purposes of this blog post, at least). For example, HubSpot creates lots of content for different types of marketers; many of these marketers also have the power to share that content with their networks or link to it from their blogs.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 16, 2015
    [Blog] Top 5 social media video tutorials available online
    You should use video to help build your email subscriber list, blog traffic and Facebook audience, say Sean Cannell and Benji Travis of Video Influencers , a YouTube channel dedicated to social video mastery. The post Top 5 social media video tutorials available online appeared first on Visually Blog. Behold, the power of delegation.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 4. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. improving SEO and customer service. ?building
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 18, 2014
    [Blog] Super Teams, a book review
    Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner. What is a Super Team. 2. Empowerment.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Blog] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. Before sending your recommendation request, find something to send to your contact, such as an interesting blog post, webinar invitation, research report, or even a referral. To read more content like this, subscribe to Sales. Recommendations are the next best thing. project.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Blog] 3 C’s of Social Media Marketing: Content, Community & Commerce
    This is a guest blog post written by Melinda F. As host of # SmallBizChat , Melinda also publishes the resource blog, www.succeedasyourownboss.com and is the author of the national bestseller, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Emerson, known to many as SmallBizLady. Content. Community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Blog] When social media destroys a career — The business case for being a fake
    Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. Don’t we?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog] Find Your Company’s Hidden Marketer
    “When we started blogging, we created a Google doc that listed the topics for each blog post, who would write each one, the date it published, and then a checklist of places to do outreach,” Fayman recalls. Her entire staff had to blog at least once a week, and they’d compete to see whose post got the most traffic.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Blog] 6 Survival Tips for Content Marketing Island
    Use abstracts as the cornerstone for expanded blog posts. In other words, if you develop a sparkling new whitepaper, you should make sure you also feature it in blog posts, on social media, via a targeted email campaign, etc. He also pens the November6 Marketing blog, and you can follow him on Twitter @nov6marketing.  .
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] B2B Marketers Can Benefit from Creating White Papers
    For example, you can do blog posts and social media updates teasing the upcoming release of the white paper. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Blog] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Blog] How most Social Media experts are wrong about LinkedIn
    Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 3, 2015
    [Blog] Why is B2B market research the poor cousin?
    In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Blog] 12 Tips to Running a Winning Social Media Contest
    We’ll deliver ‘em right to your inbox daily when you subscribe to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Knowing what your goals are will guide the process. 2. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 8, 2013
    [Blog] 20 of the World’s Most Humorous Twitter Bios
    My obsession started three years ago when I just started saving the funniest Twitter bios I saw and decided to publish them as a blog post. My obsession started three years ago when I just started saving the funniest Twitter bios I saw and decided to publish them as a blog post. Some people collect stamps. Others collect automobiles.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Blog] 7 Influencer Marketing Insights You Need to Know Today
    “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand… Do you have any information. 7 Influencer Marketing Insights You Need to Know Today It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. went close to ignoring it.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Blog] SEO Cost: Why Premium SEO Is Cheaper In The Long Term
    Opentopic blog >> business2community.com If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your business’s hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Blog] Machine learning for large-scale SEM accounts
    Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. In this post, I will. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Blog] 4 Facts Every New E-Commerce Retailer Must Know
    Opentopic blog >> business2community.com Ecommerce revenues are expected to top $1 trillion this year. That represents an incredible opportunity for businesses to capitalise on consumers’ growing reliance on online for big and small purchases of all sorts. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Blog] 3 secrets to success on social media according to Gary Vaynerchuk
    Opentopic blog >> thenextweb.com With the rise of mobile shopping and conversational commerce, building a strong social media following has become an absolute must. But doing it right requires time, content, and most important of all, strategy. Cognitive Technology Cmo cognitive technology
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog] Strike Gold: How to Find Leads with External Intent Data
    Strike Gold: How to Find Leads with External Intent Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Strike Gold: How to Find Leads with External Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Achieving AIDA to ABC. nterest. ecision.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 10, 2012
    [Blog] How Often Should Marketing Send Emails? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much is too much?  It seems we get asked that quite often, so I decided to have a look at a way to answer that. looked at the last 6.3 then looked at click-through rates for each of those frequency buckets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Blog] A new process to quantify content marketing success
    In my six years of blogging, this is the first time I have specifically ever mentioned one of my business services in the confines of {grow}. In my six years of blogging, this is the first time I have specifically ever mentioned one of my business services in the confines of {grow}. Traffic? Sales? … or something else? Feedback.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Blog] Social selling, social business, social employees and other hype
    It’s always interesting to see the parade of buzzwords march through the old blog reader. It''s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! No more wine and cheese.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Blog] 6 Handy Conversation Starters About Marketing Automation
    You can read an untold number of blog posts and ebooks about best practices, technology hacks and successful marketers, and as a creator of some of those materials, this pains me to say, but it really is different to talk about this stuff in person. It came on CDs, or if you’re really experienced (read old), on floppy disks.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 17, 2012
    [Blog] How Many Lead Nurturing Campaigns Should You Run? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Some marketers are beginning to nurture in a structured manner for the first time, while other marketers manage organizations with dozens of highly coordinated nurture campaigns running concurrently. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Blog] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    Spend time reading blogs and books, and attending webinars and seminars. Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Wow – I can’t believe I just typed those title words. Second, though, was the fact that people were talking about Ashton Kutcher. Mr. Demi Moore?
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Blog] Should LinkedIn Groups Be Part of Your Social Strategy?
    Check out our guide, 5 Ways to Take Advantage of LinkedIn and Help Your Business Grow. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Blog] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. Michael Lewis, Moneyball: The Art of Winning an Unfair Game. Proactive vs. Reactive Marketing. Steps to Becoming a Proactive Marketer.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Blog] 4 Twitter Tools that Help You With Customer Service
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Twinitor. TweetDeck. All rights reserved.
  • CAPTORA  |  TUESDAY, JANUARY 5, 2016
    [Blog] 3 Critical Trends in 2016 for Growth Marketers
    The post 3 Critical Trends in 2016 for Growth Marketers appeared first on Captora Blog. With $17B in funding pouring into marketing tech companies (and $87B in 2015 exits ), 2016 will be a year of innovation and breakthroughs in marketing! Now is the time to accelerate growth while improving marketing productivity.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Blog] (not provided): Google Locks Up 100% Keyword Data
    Let’s hear your thoughts in the comments. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post (not provided): Google Locks Up 100% Keyword Data appeared first on VR Marketing Blog.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Blog] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    Size Matters: How to Run a Virtual Event with 18,000+ Registrants was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Size Matters: How to Run a Virtual Event with 18,000+ Registrants appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Good question! It is!
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Blog] Three Key Trends for Social Media in the Hospitality Industry in 2013
    Building owned media outside of Twitter and Facebook will also become imperative for the industry – a blog is a great option that serves many purposes, and it’s becoming increasingly vital for search engine optimization (ideally, increasing brand awareness and bookings). The Growing Influence of Mobile. Owning Your Media.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Blog] Week in Review January 27th
    We resolved to read more blog posts and we haven't been disappointed. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? The New Year has been chock full of great new content from all our favorite bloggers. This week is no exception. Here are four terrific reasons.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Blog] 10 Critical B2B Sales and Marketing Metrics – Part 2
    In my last blog post , I talked about the first five of the 10 most critical B2B marketing metrics.  Just to recap, they are: Cost per new inquiry. Conversion of inquiries to qualified leads. Cost to acquire a new customer. Cost per new dollar of revenue. Sales and marketing cost as a percentage of total revenue. Important Marketing Metrics.
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Blog] A Behind-the-Scenes Look at Our Admin Redesign
    This post, A Behind-the-Scenes Look at Our Admin Redesign , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Ceros Blog (November 2015). Happy reading! Behind every great product is a story. Something is wrong here…. Ceros Website (September 2015). Testing, testing.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 23, 2015
    [Blog] How to Make Your Emails Pop in the Inbox
    Get a more polished, professional look with these design techniques to get your emails read and your audience responding. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. To read an article?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 18, 2012
    [Blog] Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
    Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Blog] The Convergence of MarTech and AdTech Platforms
    In this blog, I will focus on the evolution of the technology associated with each of these platforms and the implications it has on marketing technology going forward. The post The Convergence of MarTech and AdTech Platforms appeared first on Captora Blog. Display Advertising, Video Advertising. How are these two ecosystems related?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Social Works for B2B, So Get Over Yourself
    Although I have never really spent much time with any of them personally, I read their books, their blogs, and their feeds on Twitter. Social Works for B2B, So Get Over Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s never going to stop. And that’s OK. At the End of the Day.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Blog] A Look at the Future of Social Marketing Automation
    Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. Enjoy!”.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Blog] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Blog] How to Double Your Lead Flow in 30 Days [Free Email Course]
    For example, through testing on our own blog, we discovered something that increased our page conversions by 20%. According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. Surprised? Thought so. Sound good?
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Blog] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Be sure to subscribe to our content marketing blog so you don’t miss future posts. Question: Earlier this year, in the context of your role as Chief Evangelist at Canva, you wrote on your blog : "An evangelist has the other person’s best interests at heart: Try this because it will help you.” Enchantment , and nine other books.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blog] Why Your Presentations Are Putting People to Sleep
    Though marketers slave over writing personable emails, engaging blog posts, and perfectly crafted tweets, when it comes to creating slide presentations, autopilot switches on. When we''re stuck writing a blog post, we look to bloggers we admire to get the wheels turning. And that''s not really that surprising. Literally. doubt it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    You can see pictures of the fun that we had on our Instagram , and look forward to a blog post on Monday about how to plan these types of events so everyone stays productive. Here are some of our favorite posts about marketing and sales from our favorite blogs. Happy November 1, Sales Prospecting Perspectives readers!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 3, 2012
    [Blog] Sales Leadership: 2013 Sales Theme
    Then engage several team members to assist you in developing a sales theme or Drive Statement.  I would encourage you to share your thoughts on this topic in the blog comments below. www.Acumenmanagement.com  Blog: www.YourSalesManagementGuru.com 3f4qb8v9ge. Sales Leadership:  2013 Sales Theme.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog] New to Marketing Automation? Your First 5 Moves
    So if you’re considering marketing automation, but aren’t sure how you’ll get started, or you’re a new user who’s ready to take your marketing automation for a spin, this blog post is for you. Your First 5 Moves was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Have any questions?
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Blog] How to Measure the ROI of Brand Marketing With Attribution
    So to isolate brand marketing, let’s take out all leads, opps, and revenue for Organic Search where the landing page was blog content. Here’s how many leads were attributed to Organic Search, after removing anything with a landing page that contains “blog.”. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Blog] 6 Critical Lessons You Need to Learn From Your Sales Team
    The reason you do anything in marketing -- write blog posts, send emails, tweet cool insights, host events -- is to guide prospects through different stages in the buying process. For example, even though your blogging efforts are mostly top-of-the-funnel (TOFU), they can also help your sales team close deals, if positioned properly.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Blog] 3 Ways to Integrate Video into Email Nurture Campaigns
    Ways to Integrate Video into Email Nurture Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Share an interview. Convey product news.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Blog] How to Generate Inbound Leads with No Editorial Department
    Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule. process.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] Which Version Won? Understanding Confidence Level in Email A/B testing
    Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive topic; we will go into it in depth in a future blog post. What does that mean? And how it is estimated? Let’s look at an example. Conversion.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Blog] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    MV: You recently blogged about how companies should think like publishers, a philosophy we are big proponents of around here. MV: One of the things I like about your approach at Gartner is that you blog regularly yourself. What do you tell executives who say they (or their company) don’t have time to blog? JS: Oh, so many!
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Blog] Hello Ello: What You Need to Know About This New Social Networking Site
    Subscribe to the weekly VR Buzz for more industry trends and tips like this. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Privacy concerns and experiments have users complaining.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Blog] Catch up on New Pinterest Tools That Can Help Your Business
    For a small business, Rich Pins can be used to convey more about a product including its price, or even to share blog posts. For more inspiration, check out this blog post from Pinterest. Let us know in the comments! © 2014, VR Marketing Blog. Recipe pins encompass a picture, ingredients and cooking time.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 12, 2015
    [Blog] MDC DOT Provides Marketing Automation for Direct Salespeople
    I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. It’s actually a crowded space, with companies like Balihoo and MindMatrix competing aggressively for sales.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Blog] Facebook Friday – No Follow Button & High Quality in News Feed [VIDEO]
    We also chat about Facebook’s attempt to bring more high quality content to your news feed and the reasons behind this move. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Blog] Get a Responsive Website Design With These 5 Tips
    He’s written for Forbes, The Street, Tech Page One and Midsize Insider. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How does your website look on a tablet or smartphone?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Blog] The State of Marketing Today – Marketing Made Simple TV with @HeatherHoetger of Bulldog Solutions
    New shows premiere every Thursday at noon ET/9am PT at this blog and many syndication sites too. Heather Hoetger of Bulldog Solutions on Marketing Made Simple TV. Here’s what you’ll learn in this show: Why Crawl, Walk, Run is the key to marketing success. You will also learn many marketing tips like “Ala cart does not work.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Blog] Almost any brand can be Pinteresting. Here’s how!
    Follow her on  Twitter  and her  blog. . Follow her on Twitter and her blog. . By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty. I do not scrapbook, do DIY projects, or tackle anything that involves a glue gun. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog] The Beginner's Guide to Conversions Before the Checkout [Free Guide]
    You may already have some on your site, like the opportunity to subscribe to your newsletter or blog. Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. Ecommerce
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Blog] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 7 Companies That Totally 'Get' Their Buyer Personas
    An article on The Awl about the history of Seventeen magazine -- which was actually the inspiration for this blog post -- highlighted the magazine's target persona back in 1950. One of the first things any marketer needs to figure out is who the heck they're marketing to. They totally get me!" Seventeen. But they're big things to Teena.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 13, 2013
    [Blog] 9 Tips for Tying Email and Facebook Together
    The post 9 Tips for Tying Email and Facebook Together appeared first on Marketing Action Blog - Act-On. Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. Make sure to have an email opt-in in your Facebook page. Increase your opt-in conversion with social sign-in. Do the same with images.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Blog] 5 Reasons Why Video Is Your New Secret Weapon
    Reasons Why Video Is Your New Secret Weapon was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Reasons Why Video Is Your New Secret Weapon appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how does this tie into sales and marketing? If Scale Your Message.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MAY 6, 2013
    [Blog] Tumblr's Advertising Challenge
      Twenty-nine million unique visitors signed in four days each week to gain access to 44 billion posts on 102 million blogs.   Blog content is highly visual and idiosyncratic.   The content categories aren’t channels per se just convenient ways to find blogs to follow. and Android app. So what’s a brand to do? 
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog] It’s Never Too Early to Be a Marketing Genius
    So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Blog] Smokin’ Hot Emails & Subject Lines for Summer
    Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Blog] How to Promote Your Old Lead Gen Offers So They Feel Brand New
    You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. How to Re-promote Your Offers on Your Blog. Your blog is a goldmine for offer re-promotion! Every blog post you publish includes a call-to-action, right? until they eventually plateau.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Blog] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    If the search is for your company or a competitor, they’ve already “discovered” you; if the search is for content that delivers your blog post ad, they have a specific problem or question that’s relevant to your solution; if the search is for the category, they already know the area that they are interested in. Right? Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Blog] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. You start the day at 10am greeted by a warm latte, a fruit basket, and your team singing ‘ this is my fight ’ song in acapella. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. This is very similar to the ‘copy – paste’ function in Microsoft Word.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Blog] 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
    Steps to Knock the Socks Off Your Consumers This Holiday Season was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 8 Steps to Knock the Socks Off Your Consumers This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Start Early. Segmentation.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Blog] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    This content could be a blog post, article, white paper or presentation — anything you can link to. Don’t just promote your latest blog post (unless it has relevance to a larger discussion). Both groups rated LinkedIn as the most effective social media tool. What is too self-promotional? On LinkedIn? Social Media
  • HALEY MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Blog] Social Pro Case Study: Developing a Following on Twitter
    Whether it was company blogs, job postings (great on twitter!) or other relevant content, including hashtags is almost mandatory. As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Twitter. One great aspect of twitter is the use of hashtags.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Blog] Social Media and the Case for Marketing Optimism
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 24, 2011
    [Blog] 10 Sales Posts to Kick Off the Week
    Selling Successfully in a Down Economy – Selling Power Blog. – The Sales Blog. Tips for Finishing the Year Strongly – Jonathan Farrington’s Blog. Are Top Salespeople Born or Made?  - Heavy Hitters Sales Blog. Give these posts a look and see how you can fire up your Q4 with better sales practices.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Blog] Open Research: A Framework for Social Analytics
    Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? Wowza! Wowza! Wowza! Wowza! Wowza! Wowza!
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [Blog] This is the year that was: B2B Marketing 2013 Crunched
    Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. And here''s to a truly prosperous 2014.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Blog] How to Optimize Your LinkedIn Company Page in 15 Minutes
    However, if you can go in and post a link to a blog article in the morning and perhaps a discussion question at night, you're on the right track! Add your blog RSS to your page to auto-populate your blog's content. Pretty hot, right? Ready? 10 Steps to Optimize Your Company Page in 15 Minutes. 1. Thought so! 4. No worries.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • SAZBEAN  |  MONDAY, MARCH 25, 2013
    [Blog] How to Create Your Content Marketing Game Plan
    Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. How to Create a Content Marketing Plan Blogging Setting up and maintaining a blog is a must if you’re striving for an excellent content marketing plan. Aim for about 5 blog posts a week, but don’t force the content.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 8, 2013
    [Blog] 5 Ways to Power Up Pinterest in Your Real Estate Biz
    by Treb Related Stories 4 Things You Will NEVER Hear A Social Media Marketer Say About Content How to Effectively Promote Your Blog Content SoLoMo Tools Alone Can’t Help You. Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand.
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