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  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. The Truth About Blogs & Your Business. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Share this on del.icio.us. Digg this!
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Blog] 10 Ways to Make Your Leads Totally Hate Your Guts
    If you'd like to learn more about mapping your lead nurturing content to different stages in the sales cycle, reference this blog post: " How to Map Lead Nurturing Content to Each Stage in the Sales Cycle.". A few months ago, we gave you some very important advice on how to ensure your site visitors despise you. That's almost worse, isn't it?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Blog] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Socialize Your Blog & Website: Your social media accounts shouldn't be on an island.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 17, 2011
    [Blog] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
    Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. The Ongoing Debate was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Blog] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The full report can be downloaded at [link]. was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Blog] Why Most Executives Should Stay Clear of Social Media
    And yet, here we are telling our CEOs they must blog and they  must tweet and they  must post to our Facebook page. P.S. If you’ve already polluted the Gulf of Mexico, blogging about it will only make things worse. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”.  enough. 
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Blog] What We Can Learn from Fortune 100?s Most Social CMOs
    That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
  • HUBSPOT  |  MONDAY, SEPTEMBER 6, 2010
    [Blog] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
    Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Author: Kevin Gibbons on the Econsultancy blog.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog] 5 Steps to Mastering Multichannel Marketing
    'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Figure this out early on!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Blog] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
    Tumblr is a short-form blogging platform and has been around since 2007 but generated a mere $12 million in revenue last year. The platform has more than 100 million blogs and 50 billion posts, and its user base skews toward millennials. Battelle predicts Yahoo will sell native advertising at large scale across the Tumblr blogs.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Blog] Is Snapchat for Small Businesses?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Blog] The 5 Elements of Exceptional Business Content
    An attention-grabbing blog title might help to attract an initial slew of views for your blog post, but if what viewers find when they get there is a poorly written or produced piece of content, they probably won't browse for more, and they likely won't even get through the full piece of content they initially came to your site for.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Blog] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. This blog post will discuss why sales and marketing alignment is particularly important at enterprise businesses, and how you can prevent conflict between your sales and marketing teams. Enjoy! Inbound Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Blog] 3 Trigger Marketing Tips To Improve Engagement
    Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
    In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.  by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo ,  as a guest blogger. What’s happened here?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] Measuring the ROI of B2B Social Media
    Again, most of this is easy to measure, as it is things like Twitter re-tweets, Facebook wall posts, blog comments, LinkedIn Group comments. Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it. Reach. Engagement. Sentiment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
    You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Blog] Who’s Watching Your Video Content? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. It’s pretty exciting stuff! Frequently at Vidyard we get asked, “Who is watching video content?”
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 10 Things You Need to Know About B2B Mobile Marketing
    During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
  • ENGAGE  |  THURSDAY, AUGUST 4, 2011
    [Blog] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
    Jon Thomas has a smart take over on the Post-Advertising blog (which originally inspired this post and is definitely worth a read ): “It’s certainly not endearing them to their legacy fans that liked the upscale, tennis whites. Just Add Humanity ASME Adds Digital Media Awards Want Infinite Blog Post Ideas? Maybe, maybe not.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Then the following HubSpot blog posts are just for you! Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Blog] 11 Clever Ways for Marketers to Reconvert Their Leads
    Now imagine this scenario: Johnny has just arrived on your blog through a link to an article of yours he found in search. This means creating and displaying calls-to-action (CTAs) throughout your website -- on your homepage, on every blog post , within your product pages, the list goes on. Say hello to Johnny the prospect. not so fast.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 25, 2012
    [Blog] Mobile Apps a Must-Have for the Hospitality Industry
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. Mobile Social Hospitality
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] Marketo’s Lead Nurturing in Less Than 5 Minutes
    And for yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Enjoy!
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Blog] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. One easy way to create it is to post your social media feeds to your blog. Wacky News of the Week: Manage Your Online Reputation. Step 3.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Team Enablement Content: Ready to Engage
    Ideas Blog. Home Ideas Blog Brainshark Articles Sales Team Enablement Content: Ready to Engage. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Ideas Blog.
  • WWW.BRAINSHARK.COM  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Lessons for Video Marketers from 3 U.S. Presidents
    Ideas Blog. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog] What Did I Learn About Social Selling to Prepare for 2014?
    The following dozen blog posts on utilizing Social Selling strategies for LinkedIn can help you start. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Contact Center: Did Your Agent 'Own' The Call?
    In this blog we''ll specifically discuss the phrases and keywords Conversation Analytics listens for to determine if the agent ''owned'' the call. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2011
    [Blog] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
    Just like when you write blog posts, if you keep your facts too general you won’t attract as much attention. An easy go-to color scheme will include colors that are already in your company’s logo or website design, but in different shades and tones so they won’t blend in too much with your website, blog or print media. Theme. Detail.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Blog] The 2014 Content Marketing Imperative
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. InboundWriter ).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Blog] 2012 Social Media Business Trends
    Social networks and blogs are the top online destinations, accounting for 23% of time Americans spend online. Scott Brinker , President and CTO of Ion – Author of Chief Marketing Technologist blog. resonant piece of content (blog post, video, infographics, etc.) AT&T has sponsored the above blog post. Peter H.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Blog] 5 Foolproof Ways to Generate Leads From Facebook
    Links to blog content can be shared as well, but be sure each blog post you share also has a cal l-to-action to landing page with a conversion form so visitors can ultimately convert. Blog content isn't as streamlined for lead generation as direct links to landing pages are, but blog posts can help initiate lead generation, too.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Blog] Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
    With the recent passing of one of the greatest poets of our time, Seamus Heaney , we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. 'We preach a lot about creating marketing people love, by way of remarkable content. Lesson 3: Back It Up.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Blog] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    10) "Blog". 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. but we inevitably come across the weirdest photos in the process. And then, we decided to start sharing them with each other.
  • CONNECT THE DOCS  |  MONDAY, DECEMBER 7, 2009
    [Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
  • B2B MEMES  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Ethics Must Come from the Heart As Well As the Head
    The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
  • SAZBEAN  |  MONDAY, APRIL 11, 2011
    [Blog] Social Media is NOT One-Size Fits All
    Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Blog] 7 Social Media Resolutions to Improve Customer Engagement
    In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Blog] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. That's why we started putting skill-level tags on all of our blog posts and ebooks, so readers could gauge whether the content was right for them before they invested too much time in it. Is our content actually helpful?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog] TL in 4D: Four dimensions for thought leadership success
    There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Blog] 3 Types of Big Data for Driving Marketing Strategy
    The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Blog] CHART: 23% of Email Engagement Is Explained By Segmentation
    CHART: 23% of Email Engagement Is Explained By Segmentation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In the chart below, the horizontal axis shows the size of the send, measured by the number of emails delivered as part of a single batch. On the other hand, it makes sense.  Email Marketing
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 24, 2013
    [Blog] Marketing and Networking, a Powerful One-Two Punch
    Did we receive a few more returned calls or emails as a result of a blog that was read, or a recommendation made by a peer? 'Over this past year I have made an effort to devote more of my time to networking. It’s always interesting to get out there and meet new people and reconnect with past contacts. All in all it has been a great success.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] B2B battleground for content curation « Marketing to Business.
    The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  These need curation too. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog] How to Cheat at Inbound Marketing
    How to Cheat at Inbound Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Things like: What is inbound marketing?
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Blog] View From the Top: 9 Examples of Desk Top View Design
    So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Blog] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
    This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, MAY 13, 2011
    [Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
    Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Blog] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    I also appreciate the 5-step “pipeline influence” process outlined by Michael Brenner in his B2B Marketing Insider blog.  Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  What touch sequence is most productive?  Weighting. Modeling.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 4, 2010
    [Blog] 6 Ideas to Get Your B2B Social Media Plans Started
    You don’t want to be saying one thing in a blog and another in a news release. Don’t simply create blog posts and hit publish. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. The big question now is, “What, exactly, do we need to do?”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Blog] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Blog] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] Big Bang Marketing is Out – Agile is In
    'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the  interview,  including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] Best SEO Guides, Tips and Resources of 2010
    12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog. The SEOmoz Internal SEO Pre-Launch Checklist by The Daily SEO Blog. How important are footer links to SEO?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Blog] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 5, 2011
    [Blog] Gourmet Living: Your Life’s Pizza
    If you follow our blog or receive my monthly newsletter you know I speak often about food, finding your Menu for Life and the analogy of pizza and life.  Blog:  www.YourSalesManagementGuru.com. Gourmet Living:  Your Life’s Pizza. I hope your weekend was a terrific time to celebrate America. link]. Ken@AcumenMgmt.com.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Blog] Do Marketers Have Any Credibility?
    Mike Gospe  (@mikegospe) explains in his blog and new book about why Marketing should take the “high ground&# (and a seat at the leadership table ) in this debate by becoming an advocate for our customers: The marketing high ground represents a special place where you know the market so well, so deeply, that you become the customers’ advocate.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Blog] The Only 5 Content Marketing Metrics that Matter
    Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [Blog] B2B Marketing & Lead Generation predictions for 2011!
    Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Blog] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Specifically, social media, blogs, and organic search engine optimization are of greatest importance. Eighty-five percent of respondents rated company blogs as "useful" or better in 2010. 46% of companies that have blogs have acquired a customer from a blog-generated lead. Why Spending has Increased. What about you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog] What Are You Doing to Grow Your Email List of Professional Tradesmen?
    recently read a post on problogger.net by James Penn entitled, 10 Ways to Get More Email Subscribers For Your Blog that I thought brought home some key points. I know we all know “CONTENT IS KING” and we focus on putting out good stuff. Among them are: Use multiple opt-in forms – have 3-4 in your newsletter template.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Blog] Lead Generation: How using science increased teleprospecting sales handoffs 304%
    Rest assured, this is just the beginning of our discussion about the value of the Conversion Heuristic, we’ll be writing more blog posts on this subject to help you apply it to your organization. 'Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale.
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Free 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Blog] The Next Chapter for Social Finance and Three Things to Consider
    Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blog] Should Investor Relations Teams Use Twitter?
    Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 22, 2011
    [Blog] Considering Hiring An Inside Sales Rep? What’s Your Plan?
    For more details on metrics, feel free to read my previous blog on the right metrics for your team. If you are considering bringing on a new inside rep to find new business opportunities, there are a couple important steps to consider. Post it on a handful of high traffic sites to ensure that the right volume of candidates apply.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 5, 2011
    [Blog] How To Find Better Contact Info For Those In The Cold Call Trenches
    This week I wanted to highlight a great blog I came across from Don Perkins of Mindmulch.net. When I first stepped into the cold calling world years ago there were few tools at our disposal to find my target prospect. Guess what? Those folks rarely, if ever, call you back. It certainly wasn’t an exact science back in those days.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] Heartbleed Bug: What You Need to Know
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Heartbleed Bug: What You Need to Know appeared first on VR Marketing Blog. What is Heartbleed? What is OpenSSL? through 1.0.1f.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Is New Google like the New Coke?
    She blogs at The Intelligent Edge. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  It was huge. Every.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Blog] How to Calculate the Value of a Superbowl Ad
    How to Calculate the Value of a Superbowl Ad was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Blog] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Blog] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
    Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Blog] Data Shows: On Twitter, Women Are More Social
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Blog] B2B CRM / Branding Model
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Blog] Customer Insight Three Ways
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Blog] B2B Marketing Confidential: Three Ways to Track ROMI
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Blog] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 12, 2007
    [Blog] What Works in B2B Technology Marketing
    SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure!
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