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  • THE CRAP REPORT  |  WEDNESDAY, FEBRUARY 10, 2010
    [Blog] How Often do You Rewrite Your Story?
    Steve Richard, co-founder for sales training organization Vorsight, wrote a guest blog article yesterday for sales strategist Chad Levitt’s  New Sales Economy  Blog. There is some interesting discussion going on over at that post, and I think you should take a look at it and join in the conversation.  .
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] Hiring for Sales and Teleprospecting
    I read a blog today from the inside sales consulting firm The Bridge Group’s Patrice Murray.  Patrice highlighted a post from Dave Kurlan ’s blog , where basically Dave shared a story of a time where he was giving a presentation on a Sales Hiring Webinar.  Dave’s answer was broken down into three points – ego, money, and fear. 
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] How to Build Your Social Media Audience from the Ground Up
    For more social media tips, get the VR Buzz. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. But, you’ve got to start somewhere. Growing Your Audience on Facebook. Promote your Page. 1.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. “We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn. Quora.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Why Google’s latest change should worry you
    Develop a blog post listing your top content from the past year? Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. That’s right. This Isn’t News.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Blog] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    There is a lot posted on this subject, including a recent blog post of mine titled Use Social Media and Pull Marketing to Generate Business.  Be careful to utilize a realistic number of social media outlets.  For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. You can find that article here. 
  • BIZNOLOGY  |  TUESDAY, JUNE 11, 2013
    [Blog] In digital marketing, you must get over your fear of being annoying
    As you may well know from my blog posts, I am fully on board with pushing a little hard. According to  Jonathan Alter’s new book,  The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. Yes, do A/B testing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Blog] It’s not a pitch, it’s a person. The super powers of influence marketing
    And the conversation has been extended via resulting earned and owned blog posts and articles recapping the event. To read more of Konstanze’s work, check out her personal blog. Ready? In theory, I love Whole Foods. love the vision, the philosophy and the concept, and I love getting really good food. need a personal shopper!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 28, 2012
    [Blog] Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 21, 2011
    [Blog] Milli Vanilli Marketing
    find it funny when I talk to people and they comment on some of the “creative” titles or subjects I write about on my From Click to Closed blog and guest posts on other blogs. If you look at your website or blog, how do you represent yourself? Let’s get one thing clear, marketing is meant to sell stuff. Really?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Blog] 10 Industries That Make Marketing Eventful [CHART]
    10 Industries That Make Marketing Eventful [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The part was inexpensive to manufacture and quite useless on its own, but it appeared that allowing the buyer to actually touch the product increased marketing effectiveness significantly.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Blog] How to Make Hummingbird Your Ally with Long Tail Keywords
    If your blog or forum is full of constructive and helpful comments, that will also likely result in higher search result listings. Let’s take a look at CJ Pony Parts’ blog. The blog features relevant news posts, a listing of upcoming car shows, videos, and posts on customers’ Mustang renovations. Most are small. The take-away?
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Blog] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. great way to kill two birds is to include calls to action, or CTAs, within your web pages, blogs, emails, etc. Device Readiness.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] How Social Selling Changes Everything for Marketing
    How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We know the backstory all too well. Buyers are more technology savvy than ever. They’re socially empowered to gather and share information from numerous sources. Ralf VonSosen. Relate. Engage.
  • SAZBEAN  |  WEDNESDAY, JUNE 5, 2013
    [Blog] Ways to Empower Your Brand Ambassadors
    Though I do blog, I’m not a fashion or lifestyle blogger like College Prepster or Love Taza , and I certainly wouldn’t be considered a thought leader in that particular space. She enjoys blogging, TV, pop culture and tweeting @ericajmoss. Getting consumers to buy your product is one thing. So how do you do that? Channel the enthusiasm.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 11, 2012
    [Blog] Who Goes to SXSW, Anyway? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this SXSW 2012 is under way, and over 5,000 companies have sent over 10,000 delegates to this hugely influential conference with what will almost certainly be over 20,000 participants. Just how influential is it? 
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Blog] Email Copywriting: 3 tactics for delivering value over perceived cost
    Email Marketing: 2 campaigns that used innovative creative to generate leads [More from the blogs]. Tweet Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. According to Flint, optimizing your email copy is a big key to tipping the value and cost force exchange fulcrum with your prospects.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Blog] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Send winning emails that sell with VerticalResponse. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Words have power. We all know that. Boost Sales with These Powerful Marketing Words: 1.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 30, 2009
    [Blog] 4 months, 100+ posts. 6 grateful writers
    One of our favorite parts about blogging is connecting with you. We've enjoyed meeting others who, like us, are relatively new on the blogging scene - people like Mark W. Many of our favorite blogs are included here, and we also found some new ones to follow. We'd also like to share some new resources with you. What an honor!
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Blog] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog] Choose Your B2B Social Media Words and Metrics Wisely
    Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. from Hubspot Blog. The Risks of Writing a Company Blog. Continue reading.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog] Social Media in an Hour a Day
    This doesn’t mean you have to write long blog posts every day, but decide what type of content you are comfortable with. As you’re reading blogs or websites, think about what types of questions or concerns are brought up. You’re busy. You want to use social media, but you don’t have a lot of time to spare.
  • B2B MEMES  |  THURSDAY, JULY 1, 2010
    [Blog] Content’s Evil Twin: Advertorial
    As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. Hold on, it says “ADVERTISEMENT” above the photo. Unseemly expletive.
  • SAZBEAN  |  THURSDAY, JUNE 10, 2010
    [Blog] Sazcast Episode 28 – Social Media & Community with Dave Murray from re:group
    GM Fastlane Blog. Social media and building community with guest Dave Murray from re:group. How to build community using social media and ways brands are using community. Show notes. Here are the links we discussed in the podcast: re:group. The Way of The Murr. Dave’s twitter. Social Media Club Detroit. Urbane Apartments. Chris Brogan.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Blog] Why You Should be Using Product Listing Ads Right Now
    Get more marketing tips like these by signing up for our weekly email newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How do they work work?  . What are the benefits? More visibility.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 5 Big Marketing Fails of 2011
    Let us know in the comments section below! 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Customers revolted.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Blog] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Then, mention a social or blog post, showing that you’ve done some extra research on the contact. More Sales Voicemail Blog Posts: Effective Voicemails: Why Being Human Will Get You Farther in Sales. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Blog] Social Media Invite Emails That Are a Marketing “Do”
    Share your experiences or invites in the comments. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Email marketing, of course! Keep readers focused. time-saving tips). get inspired, share & shop).
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Content Curation, No Longer a Buzzword
    And think outside the blog post, curated newsletters sent monthly as a wrap up to a month, or short – “This is what you need to know this week” can do the trick as well. Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. Show Clear attribution.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2011
    [Blog] Sales Leadership: It’s time to gear up your recruiting!
    Blog:  www.YourSalesManagementGuru.com. Sales Leadership: It’s time to gear up your recruiting!  . have often stated that a sales manager should spend 15% to 20% of their time recruiting and interviewing, but as you move through October into November you need to increase your recruiting focus. What should you do? 1. Call them. 3.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Blog] Savvy Week in Review - March 18
    It’s Not About You: Four Tips To Make Your Blog More Reader-Centric by @djreich via @junta42. David Reich shares suggestions to make your blog less about you and more about your audience. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • B2B CONVERSATIONS NOW  |  FRIDAY, DECEMBER 31, 2010
    [Blog] Product Content is #2 for B2B Buyers
    Are you creating blogs, producing webinars, recording podcasts and saturating social media channels with hopes of winning the content race? Do you believe as a marketer that “product content is king&# for B2B lead generation ? Take a look at the results of this B2B Buyer’s Study (click to enlarge): Can this be right? Wrong.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] Why We Love Content Marketing
    Video is a lot easier for the consumer to digest rather than blog post after blog post. Content is in various forms whether it’s video, blogs or podcasts and the content some marketers come up with… Well let’s just say it can be random. Videos. Creativity. Being Helpful. Podcasts. link] @TheSalesLion.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 8 Tips to Cultivating a Successful API Program
    Look to your developers for guidance: track GitHub activity, Stack Overflow , blogs, and forums for feedback and issues. Build big apps for small businesses with the VerticalResponse API ! © 2014, VR Marketing Blog. The post 8 Tips to Cultivating a Successful API Program appeared first on VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Blog] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Blog] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Blog] The Real Reason Sales People Struggle to Close Opportunities
    This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Alec Baldwin has got a lot to answer for. And, no, I’m not talking about his appearance in “Dr. By the way, you can blame the IMDb website for the “alpha dog motivational salesperson” tag. It’s a laughable description.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 16, 2012
    [Blog] The 4 Keys to Successful B2B Social Media Adoption
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that take the right steps in adopting social media can thrive and profit from the new realities of business in the era of customer connectedness and empowerment. Many B2B companies have begun to realize that adopting social media requires organizational changes.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Blog] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    How Content Cultivation Can Reinvigorate Your Content Marketing Efforts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Content Cultivation Can Reinvigorate Your Content Marketing Efforts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  SATURDAY, FEBRUARY 14, 2015
    [Blog] 14 Mesmerizing Cinemagraphs That Show Off Facebook's New Ad Format
    The file can be used on social media and in blog posts, just like a GIF. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Facebook and Instagram are are reportedly discussing discussing a new advertising format that they hope will lure brands: the cinemagraph.
  • THE POINT  |  FRIDAY, DECEMBER 14, 2012
    [Blog] How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
    Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Can a firm like this rely 100% on lead nurturing? In short: no.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Blog] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    It’s hard enough to have to manage so many different marketing channels these days -- social media, blogging, landing pages, SEO, paid search, email -- but imagine using a different tool for each one of these. This can be a big cause of stress for your blog managers and content marketers. It''s good for everyone.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Gillian Sontz, a Business Development Representative at AG Salesworks, is excited about getting the opportunity to contribute to the AG blog, as writing is something she has always been passionate about. Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] 10 Retail Marketing Ideas to Boost Sales
    This post was originally published by Brian Morris for Bags & Bows and has been edited and repurposed for use by VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 18, 2013
    [Blog] Sales and Marketing Co-Creation – The Power of a Cold Beer to Break Down Walls
    This blog recommends the great WordPress hosting of WPEngine. When creating a sales lead generation program in your company, simple things like sharing a beer can break down walls between Sales and Marketing. At the recent Sales and Marketing 2.0 Buy them a cold beer! ”  Gerhard said to me “The audience LOVED it.”
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 12, 2012
    [Blog] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar
    Author of the popular blog Fearless Competitor. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. Some actual case studies.
  • LOOPFUSE  |  THURSDAY, AUGUST 23, 2012
    [Blog] How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1
    We have made sure it is in the footer of every page we want to track, both on our main site, and on our blog. We’re also interested in who comes to the blog or who looks at our demo or webinar videos.  Customers that use LoopFuse for marketing automation are always looking for better ways to get more out of the system. Scoring.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 16, 2012
    [Blog] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Blog] 4 Ways to Invest in Your Marketing Career
    Subscribe to Blogs or Content Newsletters. Some of my favorites include Seth Godin’s Blog, Rohit Bhargava, and of course (yes, I’m shameless) the Marketo Blog. Ways to Invest in Your Marketing Career was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Take a Class. Ask for Help.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Blog] Mayday and Caffeine – Two Google Projects That Changed Your.
    Source: The Official Google Blog This project was completed in an effort to better enable Google to handle the increasing amount of content (video, images, news, blog posts, etc) that is being published every minute and make more of it available as close to possible when it is published. Think again. MAYDAY Think; search quality.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Blog] Lessons from the Field – Comment Paralysis
    This is the second post in a series focused on the Top Ten List of B2B blogging that I originally wrote for my DemandCon Social Media Best Practices presentation. From the Top Ten Rules of B2B Blogging #7 was Comment, Comment, Comment. Like many other blog readers out there I read probably 20-25 blog posts for every 1 comment I leave.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Blog] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
    And they write monthly guest posts for this blog too.). Blog author Lawrence Feldman. This blazing fast blog recommends the great WordPress hosting of WPEngine. 5 Tips to Create a Persuasive Speech. So when Bluefire PR offered me this great guest post, I was thrilled to share it. Establish Your Credibility. Support Your Point.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Blog] The Fatal Flaw in the Job Description/Resume Process
    Blog articles they wrote. Run their Twitter and blog through Grader.com – a free evaluation tool from Hubspot. Are they on social networks, do they write a blog, do they have recommendations? B2B Lead Generation | A flawed job process. Why doesn’t it work? After all, with so many candidates, we can be very choosy.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Blog] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Recruit current students to write for your blog. If your school has a blog, ask undergraduates to contribute posts about their thoughts on campus life. Indiana University even chose to start a Freshman Year Blog  housed under the Admissions section as a platform for first-year students to share experiences.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Blog] SEO analytics data to pay attention to
    Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one. Entrance Keywords.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    Some people truly believe that for most local businesses engaging in Social Media ( e.g. Facebook, Twitter, LinkedIn, blogging, etc. ) it is a complete waste of time, and worse – it’s a waste of money. While Create a blog and offer some basic tips free and with no strings attached. Share Blog at WordPress.com.Directory. Look
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Blog] Integrated Digital Marketing: The Basics
    Whatever blogs, videos, or eBooks you create must be sought after and the kind of stuff you might share with someone yourself, not forced upon your target audience. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. DIGITAL PRESENCE MANAGEMENT. THE BOTTOM LINE.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Blog] Get Started with a Content Marketing Library
    That white paper should also be a blog post or two, plus a data sheet… and can be the foundation for a webinar. Or your notes for a webinar can be revised into a paper, which is abstracted for a blog post, which becomes an infographic. like hearing this question, because I love answering it. Assess your existing content.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 12, 2013
    [Blog] An Update: The Aftermath of Firing our PR Firm
    Over 18 months ago we wrote a blog post on iMediaConnection about firing our PR firm. You can read a summary of the blog post below. He started calling editors of major marketing publications and blogs. There are other words that describe our experience more accurately but should not appear on a reputable blog like this one. --.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 14 Email Essentials to Ensure Success
    Send your emails with VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Check the ‘from’ label. Colors matter.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog] Why you will NEVER see an ad for Find New Customers
    While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks. B2B Demand Generation | Find New Customers policy on advertising. Every Thursday evening we do a Twitter chat on B2B marketing.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Blog] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    However, marketers still need to be aware of the important algorithm changes so they can continue to optimize their content, like their blog , for these algorithms to drive traffic to their site. 6) Personalization. Want to subscribe to your favorite blogs now? But sometimes, every once in a while, a term or concept will eek by you.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Your homepage isn't your only entrance & landing page
    Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
  • THE EFFECTIVE MARKETER  |  FRIDAY, AUGUST 14, 2009
    [Blog] are you paid enough? new salary survey released
    Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation! Like Be the first to like this post.
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Blog] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    Optimize Your Blog for Mobile Devices. Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene it was a perfect marketing tactic and I’d like to take a minute and show you how you can replicate it. Mobile Uncategorized
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 12, 2012
    [Blog] It’s all about the lead
    Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Fair enough.  After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Blog] Giving up on marketing content far too soon….
    Give up on a blog and throw in the towel on white paper? The blog – Mix it up. Blogs work best when you keep it up over the long run. Have a transcript done and turn it into several blog articles. B2B Lead Generation | Giving up on marketing content too soon. Drives me crazy when companies pull the plug too soon.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] What Should I Spend on My Marketing Budget? Part 2
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. When you budget your marketing dollars, it’s important to understand where you are in your  marketing life cycle. Growth.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] 6 tips to strengthen your businesses' internet message
    About the Author : An e-copy and features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens. These days, we all know how important it is to have a web-presence. Period. Anywhere.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Rosabeth Moss Kanter shared Three Things that Actually Motivate Employees over at Harvard Business Blog: mastery, membership, and meaning. in his blog on Wednesday. Both networking and marketing work together to drive demand, and in this blog post, Paul describes how Good morning, Sales Prospecting Perspectives Readers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 10, 2014
    [Blog] The Gender Gap: Hiring Women in Inside Sales
    In Trish Bertuzzi''s blog post, Hiring More Women in Technology Sales , she notes that when recruiting women for sales jobs, it is important to avoid using war words. As an inside sales manager, I try to use my few minutes of downtime to read articles related to my field. The list goes on and on.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Blog] The Secret to Social Selling
    In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.   (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) .
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blog] In B2B marketing, it’s a no-compromise world.
    When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye. She describes her reaction when looking at a particular company that has not demonstrated this consistency. Sure this is not a rational thought but rather an emotional reaction.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 18, 2012
    [Blog] Google finally gives you a way to escape Negative SEO
    So, if you paid for links, or you engaged in some spammy blog comments with links back to your site, this gives you a chance to wipe the slate clean. Image via CrunchBase. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Links to your site are good, right? Well, mostly, yes.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 18, 2013
    [Blog] Evolution of a Press Release
    Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Now, press releases are often published as-is on blogs, websites and e-newsletters. Yes, it still is a legitimate marketing communications tool.  . Ghosts from press kits past. Not so!
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog] The B2B Online Marketing Quick Checklist for 2014
    If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. Also, keep in mind that blog optimization is good for search optimization! Your website is your company’s most visible face to the world!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Blog] It’s time to evolve the social media mindset
    You can follow him on Twitter @SocialSteve and visit his own blog at [link]. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Even separate from marketing. 
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 15, 2012
    [Blog] Top Website Design Trends for 2012
    If you found this post useful, check out our webinar on the same topic, " Top Website Design Trends for 2012 ", along with our blog post, " Top Mobile Website Design Trends for 2012 2012 has brought with it a wave of web design trends. Good web design is a necessary part of your larger web marketing and user experience picture. The Grid.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Blog] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. The “Lost the Deal” Nurture.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it. Picture it.
  • WRITTENT  |  THURSDAY, JUNE 27, 2013
    [Blog] 7 Ways to Infuse Your Company Website with Brand Personality
    Your Blog. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. That being said, you definitely don’t need to stick to basic blog layouts. 3-5 seconds. Sounds easy enough, right? Your Social Follow Buttons.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. “Myths are a waste of time. SEO is dead.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Connecting 2 the World
    Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. As I blogged earlier , I think there are three main groups we should be targeting: organizations, individuals, and business/vocational schools (higher ed and even high school vocational/business programs).
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Blog] 7 Online Marketing Metrics to Beat Competition Online
    One way to get similar data online is to check out your Compete rankings. 4) Blog Grade. On a scale from 1 to 100, your blog grade is based on the level of traffic your blog receives and the quality and quantity of links pointing to it. Competition on the web is fierce. The lower this number the better. Connect with HubSpot
  • SAZBEAN  |  FRIDAY, SEPTEMBER 3, 2010
    [Blog] Tapping Into Your Social Media Community
    While it may have started out as a personal interest in the device and a desire to help friends, Dave has evolved into a BlackBerryologist.  He trains large groups (like professional organizations), does individual consultations and offers tips, reviews and answers questions via blog posts and tweets to hundreds of followers. Thanks!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 10, 2012
    [Blog] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    Steps for Getting Your 2013 Demand Generation Plan Going is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why now? Well, simply you need time to analyze past results, come up with a creative direction and coordinate with your team and others. Define…  …your goals. It’s easy.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, APRIL 9, 2014
    [Blog] Life Enrichment: Satisfaction
    You can reach Ken at Ken@AcumenMgmt.com, www.AcumenManagement.com and his award winning blog: www.YourSalesManagementGuru.com. Life Enrichment: Satisfaction. Some might think that Life Enrichment is all about satisfaction and while that is the ultimate outcome, what I like to explore is how you get there. Then he dropped it on me.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 7, 2011
    [Blog] Top Five Questions to Create an Unfair Marketing Advantage
    Related Stories 5 Questions to Ask BEFORE Hiring a Social Media Consultant The 5 Hidden Powers of Business Blogs 3 Winning Examples of B2B Blogs Done Right. Is marketing dead?  No, but it’s definitely changing!  What’s the “human story” behind that value?  Take what you do that’s remarkable and explain how it changes people’s lives. 
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Blog] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Come on! You’re not @AmericanAir , and you don’t need to be. Showing up is good enough for social media marketing. There, I said it. Participation is key, you don’t have to be the star. miles, or 26.2
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    With that said, here are our favorite sales and marketing articles this week: Geoffrey James shared 12 easy ways to increase sales at Salesforce''s blog. Lori Richardson wrote a blog post about cold calling mistakes to avoid , including not filling your pipeline and not coming to your desk with a plan every morning. Great advice!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog] B2B Social Media Can Increase Both Quantity and Quality of Leads
    social media program centered around a blog that provides remarkable content to your prospects, customers and followers and includes calls to action on each blog post has been shown to generate leads for B2B companies. In the traditional split between sales and marketing, the quality of leads always comes up. Quality vs. Quantity.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 10, 2013
    [Blog] So.Do +1s Matter for SEO?
    As with all things Moz, the blog post and the research behind it, was very first class and well done. The day after Moz published their blog post, Matt Cutts, The Google Czar of Search, responded. So, a couple of weeks ago Moz published some great work about the correlation between Google +1s and higher search rankings. Moz posts.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Blog] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    They can be Top 10 type guides that are a little meatier than a blog post, or they can be introductory type guides that introduce beginners to a complex topic. Blog Posts. Blog posts are a great way to generate traffic and interest in your products or services, so don’t miss that opportunity to capture leads from them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Blog] 7 Ideas for Advanced Social Media Education
    In my speech I articulate four more layers beyond social media and we will need to meet customer needs in all these spaces. I’m working on a blog post on this topic but am having trouble keeping it short! For the past three years I have been teaching college or graduate level classes in social media marketing. Literally nothing.
  • VIRALLY BLOG  |  FRIDAY, MARCH 7, 2014
    [Blog] Free Digital Marketing Training in Kent
    Email address: The post Free Digital Marketing Training in Kent appeared first on Content Marketing, Virally Blog. After the success of the first digital marketing training we have decided to do it again on the 24 th March. Got loads of interesting ideas from it! Thank you so much David!”. Sarah Ali – My Curry Kitchen. Events
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Blog] 12 New Year's Marketing Resolutions You Can Actually Keep
    Building authoritative and relevant links into your website from external sites is a critical part of your SEO strategy. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. How will your business keep up?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 15, 2012
    [Blog] Unless you are absolutely sure, do not sponsor Marketing Made Simple TV
    One of the main reasons this blog is so popular, is that it is syndicated – many other sites publish the content here. And you can post all the shows on your blog too. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Blog] A Legal Perspective: Who Owns Social Media Profiles?
    When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights. You can follow his blog at [link] and follow him on Twitter @LizerbramLaw. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Phonedog v. Kravitz.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Blog] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  What touch sequence is most productive?  Where should we assign credit?  Sure, we business marketers want to know where to invest our precious dollars.  Modeling. Test and control.
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