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  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Blog] Finding the Hidden Money in Your Content Strategy
    At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content. Like a blog, our volcanic mountain becomes more visible as it rises higher and higher into the top levels of the atmosphere. Ideally that’s what we’re all trying to get to. Very important.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog] 29 Amazing Content Marketing Quotes To Inspire You
    This article originally appeared on The NewsCred Blog. In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Blog] Who Goes to Eloqua Experience?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [Blog] Yes, You Can Be in the News Business, and Here's How
    This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are? And why not? How Intel Does It.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Blog] 11 Reasons to Focus on Quality Content
    Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages. Good blog writing and article writing engages readers. Professional copywriting, content writing, and blogging attracts incoming links from other trusted websites and blogs in your industry. Image source.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Blog] What the Twitter IPO Means for Marketers
    What the Twitter IPO Means for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. price. Congratulations to the entire Twitter team; past, present and early-stage investors! if this resonates. Which brings us to the topic of Engagement. Tenets of Modern Marketing. Real-time. Conversational.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Blog] 20 Variables Every Marketer Should Be Testing
    Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. What about a combination of the two? 9.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Blog] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    Here are five existing sources that you can re-purpose for publication on your blog, as free PDF downloads, and share via social media and your e-newsletters to engage your current audience members and attract new ones: Existing Content Source #1: Sacred Texts and Writings. That means you''re sitting on 52 different blog topics. Grace.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Blog] The ‘Need Solution’ Buying Phase
    In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. Lead Generation Companies | The ‘Need Solution’ Buying Phase. If you enjoy this series, we suggest you download this free white paper on B2B lead generation. What do you think?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Blog] 3 Easy (and Cheap) Storefront Marketing Tactics
    We’d love to hear them in the comments below. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Easy (and Cheap) Storefront Marketing Tactics appeared first on VR Marketing Blog.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Blog] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    But as soon as I started blogging, it became obvious to me almost instantly. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Their CEO said they were making improvements. Some writers and bloggers piled on. Twitter reported $0.02
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Blog] This Week in Content Marketing: The New Media Model Will Include Selling Products
    After roasting The Wall Street Journal ( again ) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. Robert declares that this article is a contender for the stupidest blog post of the year. I can’t imagine how it got approved to appear in The Wall Street Journal.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Blog] 17 Silly Missed Lead Generation Opportunities
    On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish. Again, try to align the content of the offer with the content of the blog post as best as you can in order to increase click-throughs (see the bottom of this blog post for an example!)
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This content outperfoms other content on the Top Rank blog by a significant margin. His top post, which is worth reading if you haven’t already, is on the Top 20 Content Marketing Blogs. What did we miss? Tools.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Blog] 7 Keys to Lead Scoring Success in Sales Lead Generation
    Thanks also to @buyerzone for naming Fearless Competitor the Best B2B Blog of 2012 ! This blazing fast blog recommends the great WordPress hosting of WPEngine. Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Blog] 3 Ways E-Commerce Sites Can Avoid Being Creepy
    Opentopic blog >> cmswire.com Excuse me for stating the obvious but your customers don’t want to be treated like anonymous faces in a massive crowd. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, JUNE 13, 2016
    [Blog] 11 New Ecommerce Books for Summer 2016
    Opentopic blog >> practicalecommerce.com Summer is here, which means it’s time to look at the new ecommerce books. There are titles on startup funding, being the boss, digital currencies, disruptive marketing, social media, and coding ecommerce extensions. compiled this list using Amazon’s “Books” category.
  • OPENTOPIC  |  MONDAY, MAY 30, 2016
    [Blog] Content Marketing Examples From 10 Top Brands
    Opentopic blog >> business2community.com When you think about your favorite brands, what comes to mind? An image? person? story? The most powerful brands ingrain themselves into our lives with great content. Historically, this content has been limited to ads and commercials. Marketing ROI Cmo undefined marketing roi
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 29, 2013
    [Blog] The 3 Key Components to Customer Success for Inside Sales
    If you’ve read my blogs before, you may know I write some blog posts because a topic is new to me and I would like to learn more! Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Blog] The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue
    To learn about Vitrue, please visit the Vitrue blog. B2B Demand Generation | Social Media in B2B. We’re pleased to present this guest post by Mike Stiles ( @MikeStiles ) who is a writer/producer for Vitrue. Are businesses still debating whether or not there’s a role for social in B2B?  exist for your targets, thou shalt create one.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Blog] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blog] The 4-Hour Marketing Workweek
    Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. To save yourself even more time, ask the writer to include internal links within the blog copy. Me neither.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog] Content Retargeting: A Marketer's Guide to Getting Started
    The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% At WordStream, we first identified a few key segments (as shown above): People who visited our blog. blog category visitors). Very low conversion rate ( under 2% ). For us, the answer was retargeting.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Are Smartphones Making Us Stupid?
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. wouldn’t recommend it).
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Tip : If you need help writing good titles, check out this blog post. 4) Select the gray box and background image, then right click > Grouping > Group. 5) Right click on the whole image and select ''Save as Picture.''. 6) Post to social media! And that''s because visual content works. Promise. And that''s it! Wasn''t that easy?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Attention, hamsters! Get off the content treadwheel
    Daily blog posts. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant. We’re knee deep in Content Spam.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 3, 2013
    [Blog] Sales Leaders, Bring Out Your Inner Cowboy
    The following dozen blog posts on Social Selling strategies using LinkedIn can help you start. Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. Last week, I was speaking to a client who was really down in the dumps. will guarantee this will provide a great ROI.”
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. When it comes to engaging customers, content continues to be king.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Blog] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    You can connect with Ryan on  Google+  or  visit his blog  Content Warfare. By Ryan Hanley, {grow} Community Member. In my small hometown, Thursday was recycling day. Every Wednesday night the town folk would collect all their bottles and cans and walk them out to curb in a blue recycling bin to be picked up the next morning. Trash talk.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Blog] The Top 20 Places Your Business Needs to Be Listed Online
    Host a business blog on the site. Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The use of Yellow Pages has declined over 50 percent in the last five years.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Blog] What Makes A Successful Social Executive?
    You can’t engage in social at second hand; the socially credentialed exec will be at home on Twitter, LinkedIn, Google+, Yammer; will blog a little at least; will be a participant in the global social community—or sooner rather than later will cease to have an office in the C suite. They are confident (i.e., There really is no alternative.”.
  • WRITESPARK  |  WEDNESDAY, MARCH 2, 2011
    [Blog] Your SMEs are tasked with more writing, but should they actually do it?
    Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Blog] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Blog] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Tip No. 8: One of the simplest ways to collect email addresses is with a sign up form on your website or blog. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Blog] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    really enjoyed their content and I have become a consistent reader of their blogs. encourage everyone to check out their site and their blog. We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. Now on to this weeks recap.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 3 Simple Steps To Buyer Centricity
    This article originally appeared on the NewsCred blog. By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. Marketing Must Focus On Customer Value. Learn.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog] Four Email Marketing Myths Debunked
    Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Four Email Marketing Myths Debunked appeared first on VR Marketing Blog. Other research supports this.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Blog] 7 Step Guide To Creating Perfect Content
    The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. Have you ever clicked on a promising headline and then been horribly disappointed by the results? know I have. Do you want guaranteed success too? Yep, more sarcasm. 1.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] 7 Simple Improvements to Increase Website Lead Generation
    One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?).
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Blog] 7 Content Marketing Lessons from Napoleon Hill
    that works in conjunction with the regular content you already produce (blog, enewsletter, etc.). ” Without a doubt, the biggest reason why a content program does not succeed is because it stops. I’ve seen brand after brand start a blog or enewsletter or white paper program or podcast series and stop after just months.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. About this time every year, something happens. So this year, we decided to do something different.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Send your holiday and end-of-year fundraising emails for free with VerticalResponse. © 2014, VerticalResponse Blog. The post 8 Holiday Fundraising Tips for Non-Profits appeared first on VerticalResponse Blog. Tip #1: Share stories. All rights reserved.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Bizo built a series of interactive blog posts, asking their audience to guess which ad performed better in an A/B test.  Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how these three benefits break down: 1.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Are You Guilty of These Marketing Word Crimes?
    Get started with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. We’ve all done it. You know what we’re talking about. Anyone?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Blog] Expert Tips for Optimizing LinkedIn for Lead Generation
    Are you mentioning your company page in your blog? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Blog] Add Some Zen to Your Marketing with Optimonk
    Join us for our co-hosted webinar coming July 29th at 10 am PT! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. to see which options have the best conversion rates with your customers.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Blog] How Facebook Instant Articles Could Change the Game for Content Marketing
    This blog will take a look at whether Instant Articles applies to brands and content marketers, and what this change might mean for them. Initially, it was rolled out to a select group of premium publishers—think along the lines of National Geographic, The Atlantic, and The New York Times. Let’s dive in: Are We Invited?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Blog] Why Marketing Analytics And Metrics Are Related But Not The Same
    Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Blog] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. 5) "I have nothing to write about on a blog.".
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 18, 2014
    [Blog] How Much Should You Be Spending On B2B Marketing?
    Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets. How much to spend, how to allocate the budget line items.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Blog] 22 Photos from Eloqua Experience 2012
    22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? ee12 @ Rosen Shingle Creek Hotel.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! selfiesforlife, #therecanneverbetoomany.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Don’t block me bro: Internet ad blocking takes hold
    Find the podcast on Stitcher Resources mentioned in this podcast episode: Scott Monty and article in Mother Jones about McDonalds Love campaign Lee Odden and the TopRank blog AdAge article on the resurgence of SEO Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Infinite Dial research Please support our extraordinary sponsors.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog] B2B Retargeting – Benefits and Pitfalls
    In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • SAZBEAN  |  FRIDAY, NOVEMBER 25, 2011
    [Blog] 10 Productive Tasks You Should Be Doing On Google+ Right Now
    And they are the very people who can have a huge impact on your blog and business. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. Fair enough.
  • SAZBEAN  |  THURSDAY, JUNE 2, 2011
    [Blog] Executives Using Social Media? Yes or No?
    There are some examples of other good use by executives in  this blog post by  Beth Kanter. Should top executives be using social media? How do you decide? Does it make a difference if a company is publicly traded vs private? The Dos and Don’ts of Executive Social Media – Gini Dietrich. tend to agree mostly with Gini.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Blog] 5 Steps to Achieve Content Marketing Success [Slides]
    In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang  (@ jowyang ) from Altimeter have delivered a Content Marketing ebook ,  webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Blog] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. Google “chia”, and you’ll get 300 million results.
  • WRITTENT  |  WEDNESDAY, JUNE 11, 2014
    [Blog] 7 Habits of Insanely Productive Freelance Writers
    You’ve got great resources to provide the best possible blogs, articles, and ebooks for your clients, but somewhere between the research and the editing, it’s easy to lose focus. Instead, spend ten to fifteen minutes each day reading other blogs and articles on the subject. Plan Ahead. Task List. Research First. Outline. Save Links.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 14, 2012
    [Blog] Marketing Campaign Success Starts and Ends With Quality Data
    know I've blogged about this in the past, so I’m beating a dead horse here, but campaigns are only as good as the quality of the list you're calling into. For my next blog I’ll give you the straight dope from what I’ve seen on the B-2-B list vendors I’ve run into over the last decade We love it!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From there, I used BuzzSumo to identify all of the other brands and blogs that publish and share content related to ‘freelance hourly rates’ and reached out to each of them, asking if they’d be up for sharing or republishing a uniquely written post featuring our infographic. Can't seem to actually deliver on their expectations? The result?
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Blog] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Blog: www.60secondmarketer.com. I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. “Myths are a waste of time. SEO is dead.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Blog] LinkedIn Has Opened the Content Marketing Floodgates
    You cannot surround your content with links to other content, current promotions, or other elements you would include on your own blog or even your Facebook page. LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. Yikes!
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Blog] 3 Emerging Marketing Trends to Grow Your Audience and Build Your Brand – Shopify
    Opentopic blog >> shopify.com Ecommerce popularity is continually on the rise. In the United States alone, ecommerce sales are expected to reach close to 2 trillion dollars this year, so a strong marketing plan is essential if you want a piece of that pie. Cognitive Technology Cmo cognitive technology
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Blog] The death of the salesperson
    After reading my blog, then read the article, I would enjoy reading your comments. In my blog I have often written about the need for sales leadership to set the tone for the culture of the organization as well as the level of expectation. Blog:  www.YourSalesManagementGuru.com. They even responded to my emails.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Blog] 5 Sure-Fire Ways to Generate Leads From Twitter
    Once you find people who could be solid prospects for your business, start a dialogue with them, and share content from your blog to help answer their questions. 4. Connect your blog to Twitter. We have found that businesses who blog actually have more Twitter followers than businesses that don’t. Download it for free!
  • JUNTA 42  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog] Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
    To keep up to date, subscribe to our blog posts. B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. The 2016 B2B survey results were released two weeks ago. B2C marketers meet with their content marketing teams frequently. 44% of B2B marketers).
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Blog] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    We see great examples in our inboxes, or even showcased in blog posts. For each product update you list, include a large, clear headline (sort of like how this blog post is set up) with brief descriptions underneath. Do you maintain a business blog for your company (hint: you should !)? But what about the follow-up email?
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    B2B companies that blog generate 67% more leads than those that don’t. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
  • CRIMSON MARKETING  |  MONDAY, JUNE 3, 2013
    [Blog] How to Use Content to Build Customer Loyalty and Retention
    Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Content creators can now think of themselves as publishers. Though this might sound a bit odd, it makes perfect sense. We’re telling stories through varied outlets and attracting readers. We are publishers. ” 2.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Blog] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    Thinking of Marketing Automation in Terms of the “Terminator” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Confused? So am I.
  • VIEWPOINT  |  THURSDAY, JULY 18, 2013
    [Blog] Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors
    Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar? Via BtoB Magazine. Via Heinz Marketing. Via Jill Konrath.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 15, 2008
    [Blog] Gmail Superstars
    An unofficial blog that watches Googles latest attempts to move your operating system online. Top commentators for a Blogger blog. Google Operating System Blog is not affiliated with Google™ Some rights reserved. Google Operating System. Unofficial news and tips about Google. Sunday, July 13, 2008. Gmail Superstars.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Blog] The Death of Website Design
    Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot). Learn exactly how well optimised your website is, whether it is search engine friendly, if your blog is effective and how linked up it is to social media. What’s next?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Blog] How to Reduce Information Overload | ThinkSimpleNow.com
    Blog on Creativity, Productivity, and Happiness. The Blog. also schedule different time slots for personal emails, emails for this blog, and for work emails. Web browsing or reading blogs for example, can easily take several hours if I’m not conscientious about it. Adam & Tina Travel Blog. About. Search.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] Proof Event Marketing Isn’t Going Anywhere
    Proof Event Marketing Isn’t Going Anywhere is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Of nearly $12.5 billion, more than $5.7 Only 3.6%
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blog] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Sometimes I am in at the office early and working on a blog post or a visual presentation. then those weekend blog posts are written well in advance of publication. What is life in modern marketing like? According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. er, borrowed ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Blog] Case study: Is the Procurement Department finally ready for social media?
    When I mention the term Enterprise Social Network, I’m not talking about blogs or Twitter. by Steve_Dodd Related Stories What makes a blog tick? There has been a lot of buzz on this idea — how do we use social-based platforms for demand sensing, supply chain monitoring, and improved problem-solving and collaboration.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 3, 2012
    [Blog] Your 2012 Sales Plan
    It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. www.YourSalesManagementGuru.com   (blog).  .  .
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Blog] Tuning Your Investment in the Digital Marketing Funnel
    typical way to slice up the funnel is in terms of  Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. But it need not be so.
  • HALEY MARKETING  |  SUNDAY, OCTOBER 18, 2015
    [Blog] 5 Reasons to Stop Overlooking Video in Your Marketing Strategy
    All of these questions and answers should be turned into blog posts and, for sake of this article, brief videos. And, while having the answers to these questions on your blog are important, searches related to “how to” on YouTube are growing 70% year over year ( source ). They understand the importance of change. source ). source ).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Blog] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. would like to highlight tips #3, #7 and #9 from Anna''s blog, and tips #15 and #27 from Pamela''s. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 4 Easy Ways To Improve Your Daily Social Media Workflow
    by Lee Blue Related Stories Using Blogging to Increase your Social Media Traffic How the Right Social Media Dashboard Can Increase Your Social Productivity The Five ¨ C ¨ That Rules The Social Media Influencers (or Ambassadors). We’re busy people. Featuring Contributions from Global Thinkers. It''s.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Blog] 8 Components of an Effective Email [GUIDE]
    From our digital marketing blog , to our weekly newsletter packed with tips and trends, we’ve got you covered. It’s free! © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. From label.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Blog] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Expecting your CMS, marketing automation and CRM system to perfectly integrate out of the box is like expecting Microsoft Word to write your next blog post. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. finest problem-fixers. Stay above the fray. Listen to your gut. Earn it.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Eqentia content curation gives control to information consumer.
    However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia No trackbacks yet. Theme: INove by NeoEase
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Blog] Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories
    We first came across Zahmoo on Casey Hibbard's blog and, like Casey, felt it was well worth sharing. If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, employees, partners, or company -- check out this web-based tool: Zahmoo.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Blog] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. You should consistently be creating and promoting your content on relevant blogs, partner websites, and associations. Of course, that’s easier said than done in today’s world of endless numbers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Blog] Top ten B2B marketing challenges
    Read Holger Schulze’s Everything Technology Marketing blog.  . Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons.  Differentiation. Focus.
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