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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Blog] Why Do Companies Struggle with Social Media ROI? 23 Facts
    82% of marketers who blog see positive ROI for their inbound marketing (source : HubSpot ). By Rob Petersen, {grow} Community Member. Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). So why do 92% of companies struggle with this? want you to prove it to me.
  • FOLLOW THE LEAD  |  THURSDAY, DECEMBER 6, 2012
    [Blog] Want social media to draw customers? Think like a publisher
    Face it – if you are tweeting, blogging and using other social media on your company’s behalf, you are a “publisher” for your company. Yet, if you’re not thinking like a traditional publisher, your social media marketing efforts might fail … Continue reading →
  • SMALL MANUFACTURER BLOG  |  TUESDAY, APRIL 2, 2013
    [Blog] Move Over Klout — Google “People Rank” Now Key
    Only 9% of tech blogs have Authorship implemented (a stat I found astounding — only 9%?). Interesting infographic from Attwood Digital regarding Google Plus and Authorship. Three things to note: 1. With so low a number, this means that people who have implemented it will get more clicks because. 2. Posting regularity. Comments per post.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Blog] Balance Your Social Media Strategy
    You need to add "Steak", in the form of blog posts, whitepapers, presentations, and other, "meatier" content. Using them in an integrated fashion is key. (If you tweet 20 times a day, you should have just blogged). The Main Meal: Your Blog is an Central Platform, Use it Judiciously. Your blog is your master archive tool.
  • MARKETING EDGE  |  MONDAY, JANUARY 7, 2008
    [Blog] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. God, no!
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog] The Harsh Realities of SEO That No One Tells You
    Blogging Doesn’t Work (Right Away). Claiming that blogging will increase your traffic from search engines is like saying that jogging will get you into shape. And just like jogging, many are blogging with only the outcome in mind. This post originally appeared on the Insiders section of Inbound Hub. It’s complex.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] 25Tools
    Blogging in plain English. Search. 25Tools. Community for the 25 Tools Programme. My Page. Members. Forum. Groups. Videos. Members. View All. Jane's E-Learning Pick of the Day. online clocks. Jumpcut. Rich Chart Live. Need any advice or support? Zoomii Books. Moreâ?¦. Latest Activity. Sidonie Pichard joined 25Tools. Videos. View Videos.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Blog] Driving Engagement and Conversion with Marketing Apps
    In the coming months, tune in to this blog where you will see use cases describing in detail how Modern Marketers are taking advantage of AppCloud to drive success. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. Data Partners.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Blog] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Blog] Google+ Is it a Digital Disruption for CMOs?
    Mark Burgess, @mnburgess, Co-founder and Managing Partner of Blue Focus Marketing and blogs at Blue Focus Marketing Blog , Blue Focus Marketing Workshops ,  gplus.to/mnburgess Ben Kunz, @BenKunz , Director, Strategic Planning, Mediassociates , blogs at ThoughtGadgets.com and moonlights as tech columnist at Bloomberg Businessweek.
  • MARKETING GENIUS BLOG  |  MONDAY, SEPTEMBER 13, 2010
    [Blog] Monday Marketing Term: Multi-Channel Visitor Tracking
    While I based this scenario on an online ad, it’s relevant to all marketing channels– social media, press releases, blog posts, even offline ads. So we can all agree that knowledge is king. But knowledge without context is pretty much useless. But what does all this data mean and how can you harness it to market smarter?
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Blog] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Because we love our Blog readers, you’re invited to get an advance copy of   Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI by clicking here. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Blog] 22 Photos from Eloqua Experience 2012
    22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? ee12 @ Rosen Shingle Creek Hotel.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 5 Future-proof Ideas For Your Website
    About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. blog post can last for years. This post was the blog version of “The Future of Websites,” a presentation given by Andrew on September 15th for the  Association Media & Publishing  “Lunch and Learn” series.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] Overlooking These 4 Things with Your Social Media and PR?
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Media Relations
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Service Firms that Generate Online Leads Grow Faster
    SEO, blogging and web analytics were considered the most effective online tools. Evidently that’s not the case. recently read a post on the PRSA Newswire about a study that was just completed by Hinge Marketing on 500 service companies that used online leads as part of their lead generation strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Blog] Can the User Interface Impact How Well You Do Your Job? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  Our current product is built using an HTML 5 interface which allows us to deliver a desktop-like experience through the web. 
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Blog] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. And the best part? 20 Resources Every Marketer Should Bookmark. How to Import Bookmarks Into Chrome, Firefox, and Safari.
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Blog] Conversation, The Missing Piece of Most Social Media Marketing
    The same goes for responding on social media.  If someone posts on your Facebook page, comments on your blog, or sends you a reply on Twitter, you better respond if you want that person to listen to what you have to say going forward. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. Probably not.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 7, 2011
    [Blog] How important is real-time data? It’s all relative
    Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? What about marketing and advertising?
  • B2B LEAD BLOG  |  WEDNESDAY, JUNE 20, 2012
    [Blog] Filling the Page (Purposefully): Great Ideas for Content Creation
    Imagine my delight when I found a blog post from a wonderful marketer named Heidi Cohen that not only provided a healthy list of ideas for content creation, but also threw in a few nuggets of wisdom Chris Brogan – just for fun. For the rest (26 of them, I might add) visit Heidi’s blog. That post is here. Love this one.
  • CK'S B2B BLOG  |  THURSDAY, MARCH 18, 2010
    [Blog] B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
    Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. The forums they used included: one-on-one discussions; Blog postings; discussion forums and tweets. 
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 16, 2010
    [Blog] Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links
    Good ways to do this include blog posts, white papers, eBooks and profiles. Guest posts – Do you frequently read blogs relevant to your website? If so, offer to write a series of blog posts for the owner, and ask for some links in the published post in return. Very few blog owners will refuse free and unique SEO content.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Blog] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    They also maintain a popular blog on which they write valuable content that helps their readers live a healthier life, which enables them to attract and engage an audience. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. iMedia Connection ). Source: HubSpot. ).
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Blog] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Also check out our blog post on Maximizing Google Adwords  and 5 AdWords Tips for a Small Budget for more ways to get the biggest bang for your buck. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MARKETRI  |  WEDNESDAY, AUGUST 22, 2012
    [Blog] The Top 3 "Back to School Tools" for B2B Marketers
    It can also help generate great ideas for blog posts. Google Reader allows you to reduce the time and effort needed to regularly check web sites for updates, since it allows you to subscribe to your favorite blogs / thought leaders and “pull” content at your preference rather than receiving "push" notifications.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Blog] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. A Value Proposition plays an important role in differentiation, which in turn affects lead generation. These work best for middle of the sales funnel (MoFU).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Blog] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I This Chart of the Week campaign, for instance, is one campaign with 52 email steps, each year.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Research: Big Companies Slower to Adopt Social Media
    We heard about the study on Mark Schaefer's grow blog. He does a great job on the blog and we highly recommend subscribing to it and reading it regularly. For some reason (and entire blog posts could certainly be written about this subject) these large companies do not view Facebook and/or Twitter as useful marketing tools.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Blog] When to Post on Facebook, Twitter, Tumblr for Maximum Effect
    The best time to post content with a link on Twitter is 1 to 3 p.m. EST Monday to Thursday. Over on Facebook, between 1 and 4 p.m. mid-week is the sweet spot, while Tumblr users are more likely to click after 4 p.m. and especially on Fridays. How can these networks be so different? News & Notes
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Blog] Facebook Like Button Gains Better Sharing Functionality
    These new Like button features are yet another reason businesses need to have at least one image in their blog post. Having an image in your blog post will help your article stand out more, when it is shared on Facebook. Continue to encourage people to Like your blog content. Facebook has been living in a two-button world.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Blog] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 10, 2011
    [Blog] Future of Ideas
    Meanwhile, the tornadic movement continues toward user generated content, hundreds of thousands of YouTube videos, 750 million Facebook users, tweets in the billions, 300 million blogs and the hyper growth of social media — all put pressure on traditional business models.  The Future isn’t what it used to be. Next year will tell.
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Blog] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    Everything You Need to Know About Sponsored Content (15:00): The Moz Blog recently published a comprehensive guide to sponsored content, which walks readers through its history and its pros and cons, and presents an in-depth analysis of publisher pricing. You can read a detailed storytelling profile about Jaeger on the eConsultancy Blog.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Finding and leveraging your market’s key influencers
    In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. It can [.].
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 19, 2015
    [Blog] Be an Email Marketing Superhero and Get a 30% Lift
    Use your superpower for good and enjoy the extra boost to your email opens. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. That’s nice, but averages are, well, average. They follow up.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Blog] Is social media effective for B2B lead generation?
    Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Blog] Big Ideas to Make the Most of Small Business Saturday
    The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. Check out our ready-to-use images and banners for your holiday emails. © 2014, VerticalResponse Blog. It’ll also be here before you know it. Personalize, Plan & Promote.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 22, 2010
    [Blog] Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales
    Some examples include: Using Twitter to pull prospects back to articles on your website or posts on your blog. Guest posting on another blog in your industry with a link back to yours. Commenting on other blogs on relevant topics (creating back links to your blog). Someone has to monitor for Step Backs. Any tips?
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Blog] Spotlight on Cognizant's B2B Online Community
    Keep trying new things; if user blogs aren’t your members’ cup of tea, get rid of them. B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Now on to Alan’s insights…. Question: How do you define social business?
  • CLIENT BRIDGE  |  TUESDAY, JULY 5, 2011
    [Blog] Improve Your Content
    From the Hubspot Blog, here are nine tips for creating remarkable business content, Be Brief Be long enough to convey your idea, and not longer. Editing should mainly be about removing unnecessary content. Understand the Audience Persona Have a clear picture of your target audience. What problems are they trying to solve?
  • CLIENT BRIDGE  |  MONDAY, MARCH 7, 2011
    [Blog] Empower Your Employees to Provide Social Media Content
    Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), Digital marketing requires a steady stream of branded media. than your employees? But in order to utilize your employees as a content source, you'll need to relinquish some traditional notions about brand marketing processes.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Blog] Editorial Calendars for Content Marketing
    Create separate calendars for specific content types like blogs, newsletters, white papers and case studies. Content marketers need to think like publishers. Creating an editorial calendar allows you to keep your content consistent and relevant. It's a great reference for your marketing team and management. View Original Article
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] My Team is Behind on our Numbers. We are struggling to catch up.
    For instance, suppose you redo your website and start a blog and ebooks plus other content. Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 4, 2013
    [Blog] The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]
    Embed The Magic Behind the Curtain: Marketing Automation Makes it All Happen on your website: The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman There are so many moving parts to today’s marketing landscape.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Blog] The Future Of Digital Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. Storytelling and the battle for customer attention. What defines good content?
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Blog] A Lesson from Microsoft: Control Your Own Destiny
    In a blog article posted in December, Frank X. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference. The Benefits of a Business Blog The Four Keys of Social Marketing for Business. Or not.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 31, 2010
    [Blog] Measuring the Unmeasurable: Influencers
    Each blog comment, each Twitter conversation, each LinkedIn discussion that someone on your team has with an influencer is a relationship activity. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. How are you approaching this challenge?
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Blog] The 15 Most Life-Changing Editorial Calendar Tools
    Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes. Plus, communicating with your team members about blogs, eBooks, and other marketing materials  is as easy as commenting on a Facebook status. Google Docs. image credit: Shareaholic. Kapost. DivvyHQ.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Blog] Inbound Marketing is the future, but are you ready?
    HubSpot has a great blog article about the differences between outbound and inbound marketing.  I suggest you read it for more background on this important marketing direction. . They had no marketing automation and a stagnant, rarely updated blog. (If you like this article, I invite you to subscribe in a reader or via email.).
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 29, 2013
    [Blog] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales. Email is one of the most cost-effective B2B marketing tactics. According to the Direct Marketing Association , the average ROI is 40:1.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Blog] Key B2B Demand Generation Strategies for 2015
    This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) Hello, Howard. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. Or both?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Blog] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    recently wrote a guest blog post for iStrategy, an organizer of international conferences on digital and social media, on this topic of optimizing your  Company Page for social recruitment. The problem is that your competitors are doing the exact same thing that you are, so in order to attract and land the best talent, you need to do more.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Blog] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  TUESDAY, MAY 31, 2011
    [Blog] Twitter Launches New Follow Button for Websites
    Start by adding the new button to your website and/or blog! Copy the button's code and paste it into the HTML of your website or blog where you want it to appear. Will you add the new Twitter Follow Button to your website or blog? It just got a whole lot easier to increase your Twitter following. Voila! Connect with HubSpot
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] From MAGNET: The Future of Manufacturing in Northeast Ohio
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. You can visit MAGNET online at manufacturingsuccess.org. The Future of Manufacturing in Northeast Ohio.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Blog] How to Write a Social Media Policy
    Blogs. Blog comments should be responded to within a reasonable period of time. While the tone of blog posts and other social media content is informal (not “corporate speak&# ) it should nonetheless be professional. Why is having a social media policy in place so critical? Introduction and Definitions. Wikis. Digg this!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blog] How do I avoid unsubscribes?
    The vast majority of my social media sharing, including this blog post, is not designed to sell you anything. I’m honestly trying to help. Photo credit: incurable_hippie. Someone from a recent speaking event asked me about something he is quite concerned about. How can he avoid that while still being relevant to his customers?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    Surprisingly, this is not a topic that seems to be widely covered in marketing blogs and discussions. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. Programs that should take a few weeks often take months.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Blog] Variety of Content is the Key in the Early Stages of the.
    Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Not every action needs to be scored. All Rights Reserved.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Blog] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
    ” If so, take a minute to swing by my blog and subscribe for updates. His blog, “ Humanizing Business Communications ,” is packed with new media business communication tips and writing strategies. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. Wrong.
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Blog] How to Take a Sales Team From $0 to $100 Million [Podcast]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. So he stuck with what he knew. Inbound Sales Daily
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] What Not to Do With Your Online Presence in 2013
    Do: Ask some of your best customers to share their positive  reviews, whether written or via video, to use on your social media pages,  company blog, and website to establish credibility for your business. With 2013 well underway, are you staying ontrack with your online presence?  . Do: Get a professional website. Read the full article here.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog] 7 New Rules in AEC Marketing
    Identify the most opportune phrases through keyword research, and then sprinkle these phrases organically throughout the copy on your website and the content on your blog. Instead, showcase how you’ve solved problems through blog posts and how you’ve helped clients through case studies. What are the new rules? Provable.
  • BLOG MY CALLS  |  FRIDAY, MAY 24, 2013
    [Blog] How to improve email open rates: our marketing analytics experiment
    Recently, we tested what posting 150 blog posts in 50 days would do to our site traffic. The results were awesome; so now, we continued blogging 3 times per day, because the data was undeniable. Our blog posts with quantities get good open rates, so we are experimenting to see if the same is true for email open rates. Big data.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 5, 2015
    [Blog] 50 Summer Subject Lines + Tips to Write Sunny Subject Lines
    Check this out: 50 All-Time Great Retails Subject Lines. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Are you preparing for summer? AtoZPetGroomers: Your dog needs a beach body too.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Blog] 12 Tips to Produce Compelling B2B Video
    Embed the video on your company blog and drive traffic back to it with updates on Twitter and LinkedIn. Related posts: 5 Tips for Business Blogging While Traveling This week is BlogWorld Expo in Las Vegas and a. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Blog] How do you measure a personal brand?
    When I first decided to put myself out there by joining Twitter and starting a blog, I did a bit of poking around to see how others were measuring their own social media success. A lot of the most common metrics and stats didn’t seem to fit my goals: Number of Twitter followers. Number of blog subscribers. Blog comments.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog] Growth Hackers And The Marketing Wake Up Call
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” .
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Blog] This Week in Content Marketing: The New Media Model Will Include Selling Products
    After roasting The Wall Street Journal ( again ) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. Robert declares that this article is a contender for the stupidest blog post of the year. I can’t imagine how it got approved to appear in The Wall Street Journal.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Blog] How to Create a Sales Enablement Culture in Your B2B Company
    Her responsibilities include directing AG Salesworks’ marketing strategy and presence, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Prospecting Perspectives blog , and collaborating with guest authors. Hold a sales journey pow-wow. CMO Insights Trending
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] Which Companies are Totally Nailing B2B Marketing?
    They also use Facebook to prominently display links to everything from infographics to blog posts. Typically using a mixture of sides, white papers, blog posts, and even microsites, Demandbase racks up leads and pipeline every time it releases a new informational program. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Blog] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Hop on your favorite social channel and tell us which autoresponders you use. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. For our final post, it’s all about follow-up and confirmation.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Blog] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE something needs to shake you out of your Dark Ages stupor. BECAUSE there’s […].
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Blog] 20 Tips to Get Your Content Seen on Facebook
    Include images on blog posts you publish to create a more eye-catching post. Use share links on your blog articles and landing pages to encourage users to post your content directly. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Here are 20 ideas.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. When was the last time you updated your company description on LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Blog] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Blog] From Resident Expert to Visible Expert?: The Story of Rita Keller
    While still at Brady Ware, Rita had already begun performing two activities that were key to ensuring her future success: consulting and blogging. As for blogging, Rita began in 2006, when the medium was still in its infancy. For nine years, she has been blogging every business day. But how was she able to make the leap?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Primarily, because of potential audience reach.
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 11, 2010
    [Blog] Win the Battle for Attention By Creating Engaging Content
    Fill out the short form to get your copy — and once you’re done reading it, leave a comment at the Velocity blog. Tweet. If you’re going to write an e-book that tells B2B marketers how to gain the attention of people in their target markets, you had better damn well illustrate how to do this yourself.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Blog] The Era of the Specialist has Arrived
    In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. found this blog article timely as this week Find New Customers announced its. Product Launch Service. Need accounting work done?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Blog] 7 Content Marketing Lessons from Napoleon Hill
    that works in conjunction with the regular content you already produce (blog, enewsletter, etc.). ” Without a doubt, the biggest reason why a content program does not succeed is because it stops. I’ve seen brand after brand start a blog or enewsletter or white paper program or podcast series and stop after just months.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 20, 2013
    [Blog] Leadership and Teamwork – Pull the Oars …
    Another guest blog today, from Patti Grimm.  Leadership and Teamwork – Pull the Oars … Count the Beats. Great message on working together for everyone’s benefit. People can all be on the same page but be reading different stories. People can be singing from the same sheet of music and still be out of tune with each other.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Blog] B2B market research – 10 unique features
    Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Is B2B market research really that different from B2C?  And with good reason. The example is tongue-in-cheek, but the point is quite serious. The tele-depth methodology is more common in qualitative B2B.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Blog] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    However, marketers still need to be aware of the important algorithm changes so they can continue to optimize their content, like their blog , for these algorithms to drive traffic to their site. 6) Personalization. Want to subscribe to your favorite blogs now? But sometimes, every once in a while, a term or concept will eek by you.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Blog] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Sarah Tanksalvala is a freelance business, technology and lifestyle writer based in Evergreen, Colorado. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Emails need images. ” 3. Fotolia.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog] It’s Never Too Early to Be a Marketing Genius
    So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Blog] All I needed to know about sales I learned from my kids' chicken eggs stand
    About the Author: A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens Call it our backyard poultry version of the lemonade stand. These eggs were indeed happy eggs.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] B2B Marketing Predictions For 2011
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The brand is back, baby! We
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 27, 2012
    [Blog] My Position on Promoting Books, Products, Etc.
    Others want me to interview their CEOs. I get dozens of emails from people asking me if they can write guest blog posts or sponsor posts — always with the “link back to our site.” The only product I’ve received for free in relation to this blog involves three boxes of Cap’n Crunch. also use Infusionsoft.
  • ENGAGE  |  THURSDAY, MAY 12, 2011
    [Blog] How to Monitor Social Media Conversations
    Just ask any overly-caffeinated person tasked with making sense of the 100 million pieces of Facebook content, 90 million Tweets, and nearly 50,000 new blogs that are generated each day. T here’s a lot of social media static out there. And sifting through it is not an enviable task.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Blog] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    We asked this to top industry experts, then compiled their responses and wrote three blogs summarizing what they have to say. Why did we ask? Because we care about quality leads. It’s what we do. We generate high quality leads, align sales and marketing, and drive revenue. And that’s bad for everybody. Briefly stated, here’s the problem.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Blog] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. And give them all the assets they need to create awesome content that gets published in industry websites, blogs, magazines and newsletters.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Blog] Hubspot Review
    Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. Marketing departments at mid-size companies. HubSpot can serve both audiences, but in a different way. Conclusion.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Social Media Marketing: It's Complicated.
    I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. Are they B2B or B2C?
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