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  • SAZBEAN  |  MONDAY, MARCH 5, 2012
    [Blog] Why You Should Celebrate Every Win
    Rick’s post is great—I love it as an example of the way we can use humor to get a message across in a blog post. Every advance you make as a blogger—whether you’re just beginning your blogging journey, or you’re a bit further along the path—is important. And that message is loud and clear: celebrate every win. News & Notes
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Blog] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website. On the other hand, blogs are often overrun with coverage and link requests from online marketers. News & Notes
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Blog] Online Marketing: the Musical!
    Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Two different worlds!’ you cry. But not so fast! So read on to learn more!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Blog] How to Motivate Your Sales Team as Summer Comes to an End
    Before we know it, we are going to be reading and writing blog posts about the holidays, and the potential of sales slowing down again. Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Blog] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Sign up for the VR Buzz newsletter. © 2015, Vertical Response Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Of course, when it comes to business, forecasting is vital. SEARCH. MOBILE. Mobile’s just getting bigger.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Blog] 6 Content Marketing Trends Poised to Dominate in 2014
    ” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Blog] 4 Tricks To Master The Magic Of Modern Lead Generation
    This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. This article originally appeared on The Artillery B2B Marketing Blog. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? Your Offer.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Blog] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog] Dear Sales, Marketing Automation Is for You, Too!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?”
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Blog] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. A Value Proposition plays an important role in differentiation, which in turn affects lead generation. These work best for middle of the sales funnel (MoFU).
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Blog] Visible Expert Profile: Lori Randall Stradtman
    After graduating, Lori started her own blog , sharing her ideas on social media and marketing, and landed a job as marketing director at a high-end design firm. Her blog was gaining a lot of attention, and she saw that social media could be used to share ideas and generate buzz—something her firm was not doing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Blog] Life Enrichment: Giving Back
    and next weekend, for the golf course itself. I am certainly not bragging or using this blog to promote what Ken Thoreson does, I have been blessed in many ways, but I feel it is important to help others-in whatever way you can. Ken@AcumenMgmt.com www.AcumenManagement.com Blog: www.YourSalesManagementGuru.com. Give back!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Blog] Trade Show Follow-Up: 5 tips to optimize response
    Write articles and blogs about it. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Here’s what I suspect happens: They sponsor the event and set up a booth.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [Blog] News Feed Optimization (NFO) is the new SEO!
    mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Blog] A clever way to generate more tweets – and expand your audience
    Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketing
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 12, 2012
    [Blog] The Sales Manager that Does It All…
    First of all, the title of this blog is impossible and second of all, it wouldn’t be right. What is the over theme in this blog?  The Sales Manager that Does It All. Nothing can be further from the primary goal. When I find that the sales manager is the first and last person to leave the office, I know this could be an issue.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog] Content and Karma and Pandas, Oh My
    It’s got a shiny new algorithm that, with each update, becomes less and less tolerant of “thin” content like press releases, greeting cards, song lyrics and discussions about online gaming.  To that you could add three-year-old whitepapers, all of your campaign landing pages and the multiple copies of your CEO’s blog posts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 11, 2013
    [Blog] How Teleprospecting Can Increase Your Brand Awareness and Reach
    I recently came across a blog post, 5 Tips for Better B2B Branding which shared some great insight for marketing professionals on how to take B2B branding to the next level. While reading, I started thinking about other methods that are used to build brand awareness that could be added to the list of tips given in the blog.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    Get more marketing and small business tips by subscribing to the VR Buzz weekly newsletter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The iPhone 6, however, displays 13+ characters or more.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog] Pinterest Rolls out New Article Pins
    ” As stated on Pinterest’s blog , “Articles will now have more information — including the headline, author, story description and link — right on the pin. Photo courtesy of Pinterest. © 2013, VR Marketing Blog. The post Pinterest Rolls out New Article Pins appeared first on VR Marketing Blog.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 23, 2012
    [Blog] Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV
    ”  He is author of two books:  Marketing Lessons From the Grateful Dead  and  Inbound Marketing: Get Found Using Google, Social Media, and Blogs , which is in its seventh printing, has sold 50k copies ,  has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. ” said show host, Jeff Ogden.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketing
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] The Importance of Multimedia in A/E/C
    Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. Go beyond standard content and get involved in video and social to take your firm to the next level. For more multimedia tips, download our free Social Media Guide for Professional Services below. On Twitter or Facebook?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. It must have been about June when Linda called. “Do you know a good B2B writer?”, ” Not true. They went freelance.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Blog] 7 Simple Steps for a Solid SEO Strategy
    According to Robert Berris in his blog Three UX Principles That Help Your Website Do Its Job Right , “During the last two years, Google has evolved to place much higher emphasis on sites that deliver quality user experiences across platforms and devices. Pretty exciting, right? Suddenly, the project doesn’t seem quite so exciting anymore.
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Blog] 20 Amazing Facebook Cover Photos
    Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. There was nothing to watch. Has Self Expression become the New Entertainment? Sprite.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Blog] Savvy Week in Review - August 5
    Tips on Blog Post Optimization by @patsiblogsquad. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog] Weekly Wrap Up - March 25
    From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! proven alternatives to cold calling by Matt Heinz (@heinzmarketing). But cold calling is no fun for anybody. Is that what you want for your brand?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Blog] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    Our own Megan Toohey''s blog post made the list, so check it out! And here are some blog posts from Sales Prospecting Perspectives this week: Monday: On Monday, Laney wrote The Top 5 Frequently Asked Questions about Teleprospecting Scripts. Good afternoon, Sales Prospecting Perspectives readers. How was your week? Inbound or outbound.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Blog] 5 Foundational Marketing Books You Need to Read
    by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. Read the newspapers (and top magazines and blogs). He’s work with some of the most respected brands in world. Todd Defren.
  • SNAPAPP  |  THURSDAY, OCTOBER 22, 2015
    [Blog] Gifographics: 5 Keys to Unlocking A More Powerful Infographic
    Neil Patel first used the term "Gifographic" on his QuickSprout blog to identify a new kind of infographic — one that moves. Instead of bearing down on a tedious idea in a long blog post, give your readers comprehensive look at an issue with a bird’s-eye view. Have you heard of a “gifographic”? Gifographic = GIF + Infographic.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Score more industry news like this by subscribing to the VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Apple’s at it again. Today, most of those rumors were confirmed. ApplePay.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Boost Engagement With These Visual Marketing Ideas
    When writing an awesome blog post, make sure to accompany it with an awesome image that shows the reader what you’re about to talk about. When sharing that blog post on social media, make sure to include that awesome featured image and watch the magic happen.  The problem is that by doing this, the quality of each pieces lowers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 26, 2013
    [Blog] 5 Steps to Setting Up A Branded Instagram
    It may make sense for you to use your Instagram images in other assets, like blog posts or event collateral. Steps to Setting Up A Branded Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Instagram is a superhero mobile application. Fancy photography.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Blog] 5 Behaviors of Successful Modern Marketers
    Behaviors of Successful Modern Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. Storytelling.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2011
    [Blog] Social Media — Just flirt with me, won’t you?
    Please don’t try to hit it out of the park on the first encounter.  It won’t be pretty.  I am not inviting you in after one date, not into my physical or virtual (blog) home either. Rule #5 Keep your house (blog) clean. Guest post by {grow} community member Krysia Hepatica. Yes, I have recently had an a-ha moment.  Rule #1 Get Noticed!
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Your New Go-to Guide to Content Promotion [Free Ebook]
    We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 3) After the launch. It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] B2B Marketers Can Benefit from Creating White Papers
    For example, you can do blog posts and social media updates teasing the upcoming release of the white paper. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Blog] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    Artillery B2B Marketing Blog > The Forward Observer. really didn’t understand SEO, linking strategies, web analytics, or blogging. And in addition to reading Michael Brenner's B2B Marketing Insider , follow the blogs he includes in 20 B2B Marketing Blogs You Need To Read. Here's how you can reign supreme.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] How to Conquer 5 Common B2B Marketing Problems with Content
    Also, if you offer content in multiple content formats—blog posts, e-books, videos, infographics, research studies, case studies—prospects can consume educational materials in the way that best suits their learning style. Perhaps you’ll gain their attention with blog posts, infographics and e-books. The cookies taste good. It’s simple.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Useful Google Analytics: Goals and Attribution Models appeared first on VR Marketing Blog. All rights reserved.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Blog] Digital Marketing: The 7 Essential Channels
    The bottom line is that digital marketing is one of the biggest things to happen to marketing in the past 100 years, which is why we’re devoting several blog posts to the topic. Once you’ve done that, you’ll want to use those keywords across various sections of your website, particularly your blog. Unfortunately, it’s not. Paid Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Social media, authenticity and the human brand
    Justin Levy and his new Unstoppable Blog. Justin Levy and his new Unstoppable Blog. My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Blog] 5 Things Spotify Can Teach You about Content Curation
    The post 5 Things Spotify Can Teach You about Content Curation appeared first on Visually Blog. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. And what the heck does it have to do with your content strategy? Lesson #3: Create a Community.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Blog] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Brianna Dinsmore, Sr. Megan Casey, Sr.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Blog] Breaking The Rules of B2B Social Media
    You can probably find a blog post out there that supports what you want to do. You won’t need some blog post telling you what to do. When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? And they all contradict each other. Try this one.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Blog] Is Customer Retention The Secret To Content Marketing ROI?
    Clients that subscribe to the NewsCred blog: Have a renewal rate that is 41% higher than that of our overall client base. How many of your current clients engage with your blog? This article was written Neil Barlow and originally appeared on the NewsCred blog. Are 33% more likely to be upsold. Content Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Blog] Best Kept Secret of an Email Newsletter Bio
    As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. ”). ” (WIIFM). Use the pronoun ‘you’ often. Offer Help. Who Are You?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Blog] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). So what are the best ways to use Twitter for business? Crabs.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Blog] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. 1) Just Because It’s Free, Doesn’t Mean It’s a Free for All. What to do to compensate for that disparity?
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Blog] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    Just make sure your content is awesome enough to back up the hype. 2) Leverage Guest Blogging to Get Early Exposure. So if you don't have a large audience to reach via your own blog, be sure to also leverage the power of guest blogging to generate more clicks and shares of your slideshows right off the bat.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Blog] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Blog] Who Won an Eloqua Markie Award
    Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog] The Secret to Destroying Your Marketing Career, In One Chart
    It contains all of the data in this blog post, and much more. Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. And what do those positive results mean? marketing data Analytics
  • MODERN B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Blog] The Marketing Nation Roadshow [Interactive Map]
    The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! To find a Roadshow near you, check out our interactive map below. Event Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Blog] Who Took Home a 2013 Markie Award?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Simple put: It’s easy for us to be customer obsessed. Best Social Campaign: Twitter.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Blog] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    If you are not sure where to start, check out part two of this blog for some suggestions. Today's blog was submitted by Pam Hege. In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2011
    [Blog] A History of Dreamforce [Infographic] #DF11
    If you want to embed A History of Dreamforce on your blog, be our guest. by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. Reddit.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] What Twitter Can Teach us About Marketing Automation Users
    What Twitter Can Teach us About Marketing Automation Users was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Want more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Picking through the bones of Social Media failures
    The problem is that I see many blogs, Twitter users, and Facebook mavens do the right things but still fail to build a sustainable social program. Their blogs tell compelling stories that turn strangers into believers. By Stanford Smith, Contributing {grow} Columnist. I’m morbidly fascinated by failure. How to Find Your “Why”.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Blog] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    The way you brand yourself is by understanding the tools that enable you to become a thought leader, to write a blog and have your voice out there. The #EmployeeSEAL Award will be profiled on the  Blue Focus Marketing Blog.  Winners will be announced in blog posts – TBD. Today the future is still in branding yourself.
  • JUNTA 42  |  TUESDAY, NOVEMBER 24, 2009
    [Blog] Do you want your customers to be able to reach you?
    Every time we update the Junta42 Top 42 Content Marketing Blogs list, one of the jobs is to get the name and email for each blogger.  For this go around, there are 44 new blogs to be added to the list – so there are 44 people to find and get an email address.  It's all about being accessible for your customers?  
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Blog] Free Holiday Ecard Templates to Customize for Your Leads and Customers
    For this blog post, we''ll customize number two from the collection (slide five). The lovely readers and/or subscribers of this blog. By the way, we truly do appreciate the loyal readers of our blog. In our example, we''ll use a festive photo of two members of our HubSpot blogging team. It made me cringe.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Blog] Inbound Marketing vs. Content Marketing – What’s the Difference?
    typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. We feel the infographic below does a pretty good job of putting the idea into pictures: Image credit :  blogging. Caution. They were right, it turns out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Blog] Six Arguments Against Content Shock
    The post elicited more than 350 comments, dozens of phone calls and emails, and at least 75 related blog posts, videos, and podcasts so far. The One blog reader summed this up nicely: “The people who claim great content always rises to the top are already in a dominant market position. One blog reader summed this.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Blog] Effective Birthday Emails That Light up Our Inboxes
    Use VerticalResponse for free to send your email newsletters, offers and invitations. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Not sending engagement-driving birthday emails yourself?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Blog] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Read any blog posts or articles your guest has written relating to the subject. View your guest’s personal blog or corporate website. By Kerry Gorgone, {grow} Contributing Columnist. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop). You get the idea.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Blog] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Awesome!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 23, 2013
    [Blog] How Buyer Personas Can Make Your Marketing Automation Smarter
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. How Buyer Personas Can Make Your Marketing Automation Smarter is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Interaction Smarts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Blog] How Many Fields Belong On Your Landing Pages? [Chart]
    Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in.  Common wisdom is that the fewer questions asked on your form, the better.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog] Messages Nonprofits Can Use to Raise Awareness
    Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. told you to stop thinking “marketing communications” and to begin embracing … Continue Reading.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Blog] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s where web personalization comes in.
  • VERTICAL RESPONSE  |  SATURDAY, NOVEMBER 9, 2013
    [Blog] What’s New Weekly – Dog Health App Whistle + Mobile Dating App Hinge [VIDEO]
    ” In this episode we share Whistle, a wearable technology for man’s best friend, and we discuss the mobile dating app Hinge. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • VERTICAL RESPONSE  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog] What’s New Weekly: Spirit for Twitter and My Kids’ Adventures [VIDEO]
    As always, look for a new episode every week. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] 4 Mistakes Marketers Make With Audience Research
    Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Assuming the Average Describes Everyone.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 16, 2014
    [Blog] The Best Ways to Promote Your Small Business Event
    Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. © 2014 – 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Partner with a non-profit.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Blog] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    In this blog, I’ll share some common marketing operations mistakes I’ve come across. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. However, things do not always go as planned.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 29, 2016
    [Blog] What's Your Favorite Modern Marketing Color?
    If you are interested in diving into the psychology of color for branding way beyond that infographic you've seen (which is included), here's a great blog post from HelpScout. Remember when you were a kid and someone asked you what your favorite color is. In our world of Oracle, the color red plays a prominent role.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Blog] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Welcome to another new blog series! Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way. With that said, here is today’s Digital Awesomeness… 4 weeks in. Zero sales experience. I’ll share the boring part first. Let me re-emphasize ever. Sales doesn’t have to be slimy.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog] Remember to market to your own influencer network
    So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. What Is Contactually?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Blog] Matching Marketing Technology to Business Strategy: A Starting Framework
    As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* If you’re reading this blog, you should attend. Bluff called. Until Scott asked, I never had a reason to create the framework for a generalized approach. Norton.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Blog] 6 Quick Tips to Improve Lead Database Quality
    Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. De-duplicate records. Fix bad emails. Pop quiz! And that’s it.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Blog] 5 Ways To Double Your Social Media Results
    This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter , and an internet entrepreneur and investor. growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. Get Shared on Other Blogs.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Blog] Can Content Marketing Accelerate Sales Pipeline?
    Neither will blog posts placed on company-owned sites since they need to be amplified, in addition to being posted. After syndicating this content on owned social channels get the team to distribute and deliver this content – infographics, SlideShares, blog posts, etc. – via individual digital, social and email channels. Awareness.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, NOVEMBER 2, 2013
    [Blog] Is Sales Enablement a Two-Way Street? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. They also have silently been enjoying a side benefit of their own. Why might that be?  Sales sourced leads typically comprise quite a substantial proportion of the funnel, but they don’t always go through the marketing system. 
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Blog] Key B2B Demand Generation Strategies for 2015
    This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) Hello, Howard. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. Or both?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Blog] 3 Simple Ways to Increase Your Landing Page Conversions
    Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. salesman approaches you and says “Hi there.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Blog] The New Rules of Lead Generation Book Review
    Read the blog. There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Search engine marketing. banner ads).
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blog] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. join the mainstream).
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Blog] A Marketer’s Guide to Optimizing Images for Google Search
    It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Blog] 5 Core Components of a Successful ABM Strategy
    This blog unpacks five components supported by sophisticated marketing automation solutions that will accelerate and enhance your  ABM implementation strategy: 1. Author: Patrick Groover “Narf!…What …What are we going to do today Brain?”. The same thing we do every night Pinky…try to take over the world!!!”. Define Your Segments.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] If you don’t ask, the answer is NO
    This blog is written by the award-winning marketing expert Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today.  To contact Find New Customers, just fill out the form below. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. invited her. asked.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 28, 2012
    [Blog] Changes in B2B Marketing – My interview of Paul Dunay, CMO of Networked Insights
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog] Does Your Content Need a Permanent Home?
    If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you B2B or B2C?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Blog] Are businesses failing to find an ROI in social media? Another view.
    … and dozens, perhaps hundreds, of blogs. There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. Entrepreneur.com. USA Today.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Blog] Content Marketing Mysteries – How to Find Your ROI Yeti!
    What blog post topics have the best engagement? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketers are dedicating more and more technology, headcount, and budget to content marketing. But as these investments grow, the question arises: What’s the best way to measure that investment?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Blog] 5 Ways to Scale Your ABM Strategy
    Ways to Scale Your ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Scale Your ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? Develop a Tiered Approach to ABM. The top tier, (e.g. Here’s an example: 2.
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