MARKETING EDGE | SATURDAY, APRIL 3, 2010
[Blog] 3 Qualities of a Community Catalyst – Part 3
Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo.
PR MEETS MARKETING | MONDAY, NOVEMBER 5, 2007
[Blog] Sales Lead Generation Cycle: PR's Role
Media coverage, research papers, trade show presence, speaking opportunities and blogs are a good way to reach this audience. Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership.
BIZNOLOGY | TUESDAY, APRIL 15, 2014
[Blog] Remember LinkedIn for social media marketing
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
CRIMSON MARKETING | MONDAY, OCTOBER 21, 2013
[Blog] 5 SEO Strategies You Need to Master [Infographic]
Blog/forum spam. Get Quality Links. Create authoritative content people want to read. Examine competitor backlinks. Post as a guest on high-ranking sites. Social media networking. Reclaim your brand by linking where you’re mentioned. Google Authorship. Influences your page rank. All of your authors need Google+ profiles. Easier to rank.
VERTICAL RESPONSE | FRIDAY, MARCH 28, 2014
[Blog] The 9 Emails Your Business Should Be Sending [Guide]
The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. © 2014, VR Marketing Blog. The post The 9 Emails Your Business Should Be Sending [Guide] appeared first on VR Marketing Blog. Promotional Email.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
[Blog] Social Media Use by Job Function Stats – Indicates Need to Change.
As you begin to roll out social media efforts inside your organization, monitor and track the results against goals you may have set, whether it’s a document download, site registration, a ReTweet, a blog subscription or any number of goals. Wendy Boyce. In that report, there is also a section on social media usage by job function.
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Blog] Enough Already! 7 Marketing Predictions We're Tired of Hearing
Sometimes, these types of blog posts can be great. Usually this happens when the same insights get repeated year after year on blog after blog so that all the "insight" of the prediction gets turned into uninteresting mush. 'About this time every year, something happens. I''m talking about those marketing predictions posts.
BUYEROLOGY | SATURDAY, FEBRUARY 27, 2010
[Blog] Buyer Persona Insights Joins B2B Marketing Zone
Here you will find excellent blogs such as Savvy B2B Marketing , Marketing Interactions , B2B Lead Generation , Marketing Genius Blog , and several more. Buyer Persona Insights is pleased to provide contributions covering the growing use of Buyer Personas as a strategic practice in B2B Marketing and Sales.
WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
[Blog] The Real Truth About Mexico
I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. The Truth About Blogs & Your Business. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Share this on del.icio.us. Digg this!
MODERN B2B MARKETING | SUNDAY, APRIL 17, 2011
[Blog] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. The Ongoing Debate was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
MODERN B2B MARKETING | THURSDAY, AUGUST 16, 2012
[Blog] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The full report can be downloaded at [link]. was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age.
HUBSPOT | FRIDAY, AUGUST 17, 2012
[Blog] 10 Ways to Make Your Leads Totally Hate Your Guts
If you'd like to learn more about mapping your lead nurturing content to different stages in the sales cycle, reference this blog post: " How to Map Lead Nurturing Content to Each Stage in the Sales Cycle.". A few months ago, we gave you some very important advice on how to ensure your site visitors despise you. That's almost worse, isn't it?
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 31, 2013
[Blog] What We Can Learn from Fortune 100?s Most Social CMOs
That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 21, 2010
[Blog] B2B Niches Are Prime Audiences for Podcasting
Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Blog] 13 Types of Product Content Sales Needs to Close More Deals
And admittedly, we don't tout the value of product marketing enough on this blog. 3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" That changes today. Is it pricing?
VERTICAL RESPONSE | THURSDAY, JUNE 26, 2014
[Blog] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing appeared first on VR Marketing Blog.
VERTICAL RESPONSE | MONDAY, NOVEMBER 11, 2013
[Blog] Does Your Business Need a Responsive Website Design?
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If your business has a website, you’ve probably been hearing a lot about responsive design lately.
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 25, 2013
[Blog] 5 Steps to Mastering Multichannel Marketing
'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Figure this out early on!
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Blog] 15 Fluff-Free Ways to Step Up Your Social Media Game
Develop a Social Media Editorial Calendar: Just like you should have an editorial calendar for your blog , you should also have one for your social media accounts that outlines what content and updates you'll share on each network, and when. Socialize Your Blog & Website: Your social media accounts shouldn't be on an island.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 19, 2014
[Blog] What Makes Irresistibly Shareable Content
What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Blog] 3 Trigger Marketing Tips To Improve Engagement
Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
MODERN B2B MARKETING | MONDAY, FEBRUARY 13, 2012
[Blog] Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest. by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. What’s happened here?
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 6, 2010
[Blog] Measuring the ROI of B2B Social Media
Again, most of this is easy to measure, as it is things like Twitter re-tweets, Facebook wall posts, blog comments, LinkedIn Group comments. Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it. Reach. Engagement. Sentiment.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 14, 2011
[Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 20, 2013
[Blog] Who’s Watching Your Video Content? [CHART]
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard. It’s pretty exciting stuff! Frequently at Vidyard we get asked, “Who is watching video content?”
DIGITAL B2B MARKETING | WEDNESDAY, MAY 9, 2012
[Blog] 10 Things You Need to Know About B2B Mobile Marketing
During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
ENGAGE | THURSDAY, AUGUST 4, 2011
[Blog] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
Jon Thomas has a smart take over on the Post-Advertising blog (which originally inspired this post and is definitely worth a read ): “It’s certainly not endearing them to their legacy fans that liked the upscale, tennis whites. Just Add Humanity ASME Adds Digital Media Awards Want Infinite Blog Post Ideas? Maybe, maybe not.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
[Blog] Marketo’s Lead Nurturing in Less Than 5 Minutes
And for yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. Enjoy!
FEARLESS COMPETITOR | SATURDAY, JULY 2, 2011
[Blog] HOW TO: Manage Your Online Reputation Using SEO
Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. One easy way to create it is to post your social media feeds to your blog. Wacky News of the Week: Manage Your Online Reputation. Step 3.
HUBSPOT | MONDAY, SEPTEMBER 6, 2010
[Blog] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Author: Kevin Gibbons on the Econsultancy blog.
HUBSPOT | MONDAY, MAY 20, 2013
[Blog] Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
Tumblr is a short-form blogging platform and has been around since 2007 but generated a mere $12 million in revenue last year. The platform has more than 100 million blogs and 50 billion posts, and its user base skews toward millennials. Battelle predicts Yahoo will sell native advertising at large scale across the Tumblr blogs.
WINDMILL NETWORKING | WEDNESDAY, JULY 25, 2012
[Blog] Mobile Apps a Must-Have for the Hospitality Industry
Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. Mobile Social Hospitality
HUBSPOT | MONDAY, AUGUST 22, 2011
[Blog] The 5 Elements of Exceptional Business Content
An attention-grabbing blog title might help to attract an initial slew of views for your blog post, but if what viewers find when they get there is a poorly written or produced piece of content, they probably won't browse for more, and they likely won't even get through the full piece of content they initially came to your site for.
HUBSPOT | SUNDAY, MARCH 9, 2014
[Blog] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. This blog post will discuss why sales and marketing alignment is particularly important at enterprise businesses, and how you can prevent conflict between your sales and marketing teams. Enjoy! Inbound Marketing
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Blog] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
Then the following HubSpot blog posts are just for you! Just how loyal are your customers? Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! Not exactly something you want in a business, is it? referrals !
WWW.BRAINSHARK.COM | FRIDAY, MARCH 8, 2013
[Blog] Sales Team Enablement Content: Ready to Engage
Ideas Blog. Home Ideas Blog Brainshark Articles Sales Team Enablement Content: Ready to Engage. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Ideas Blog.
WWW.BRAINSHARK.COM | TUESDAY, FEBRUARY 26, 2013
[Blog] Lessons for Video Marketers from 3 U.S. Presidents
Ideas Blog. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 11, 2013
[Blog] What Did I Learn About Social Selling to Prepare for 2014?
The following dozen blog posts on utilizing Social Selling strategies for LinkedIn can help you start. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
BLOG MY CALLS | THURSDAY, NOVEMBER 21, 2013
[Blog] Contact Center: Did Your Agent 'Own' The Call?
In this blog we''ll specifically discuss the phrases and keywords Conversation Analytics listens for to determine if the agent ''owned'' the call. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Blog] Your Testing Program: Smart Ways to Get Your Team On Board
For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
HUBSPOT | WEDNESDAY, JUNE 27, 2012
[Blog] 11 Clever Ways for Marketers to Reconvert Their Leads
Now imagine this scenario: Johnny has just arrived on your blog through a link to an article of yours he found in search. This means creating and displaying calls-to-action (CTAs) throughout your website -- on your homepage, on every blog post , within your product pages, the list goes on. Say hello to Johnny the prospect. not so fast.
MODERN B2B MARKETING | MONDAY, AUGUST 1, 2011
[Blog] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
Just like when you write blog posts, if you keep your facts too general you won’t attract as much attention. An easy go-to color scheme will include colors that are already in your company’s logo or website design, but in different shades and tones so they won’t blend in too much with your website, blog or print media. Theme. Detail.
VERTICAL RESPONSE | TUESDAY, MARCH 18, 2014
[Blog] 3 Questions to Ask Before You Create a Facebook Ad
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Questions to Ask Before You Create a Facebook Ad appeared first on VR Marketing Blog. 'Advertising is part of our everyday life.
VERTICAL RESPONSE | FRIDAY, DECEMBER 20, 2013
[Blog] The 5 Easiest Ways to Bring Your Email Design into 2014
© 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 5 Easiest Ways to Bring Your Email Design into 2014 appeared first on VR Marketing Blog. That’s okay. 2012 to Nov. Test it.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 5, 2013
[Blog] The 2014 Content Marketing Imperative
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. InboundWriter ).
CONNECT THE DOCS | MONDAY, DECEMBER 7, 2009
[Blog] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). The old interruptive model of marketing doesn’t work.
B2B MEMES | FRIDAY, NOVEMBER 11, 2011
[Blog] Ethics Must Come from the Heart As Well As the Head
The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. According to Moos, Romenesko had a years-long habit of insufficiently attributing quoted comments.
SAZBEAN | MONDAY, APRIL 11, 2011
[Blog] Social Media is NOT One-Size Fits All
Expand Your Definition of Social When you’re looking for social networks to participate in, expand your definition to include discussion forums, blogs, chat rooms, and other types of online sites, media and tools. Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG!
SAZBEAN | MONDAY, JANUARY 3, 2011
[Blog] 7 Social Media Resolutions to Improve Customer Engagement
In many industries, connecting on blogs and discussion forums may be more effective than spending time on Facebook and Twitter. Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010
[Blog] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Blog] 2012 Social Media Business Trends
Social networks and blogs are the top online destinations, accounting for 23% of time Americans spend online. Scott Brinker , President and CTO of Ion – Author of Chief Marketing Technologist blog. resonant piece of content (blog post, video, infographics, etc.) AT&T has sponsored the above blog post. Peter H.
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Blog] Top 5 Social Media Trends For The B2B Marketer
by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
[Blog] TL in 4D: Four dimensions for thought leadership success
There is no dedicated staff, no editorial calendar for content production, and a heavy reliance on subject matter experts "volunteering" their nights and weekends to bang out a few white papers, articles, and blog posts. . B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
WEBBIQUITY | TUESDAY, DECEMBER 21, 2010
[Blog] Seven Ways to Use Social Media for Business
The social media “big four –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
VOLACCI | THURSDAY, AUGUST 15, 2013
[Blog] 3 Types of Big Data for Driving Marketing Strategy
The process is much more complex, but essentially data taken from an automation platform about the visitor (see this blog for information on how this works) can affect the way a certain landing page appears to one user as opposed to how it appears to another. But what should marketers really be focusing on? Social media feeds. Website data.
MODERN B2B MARKETING | THURSDAY, AUGUST 29, 2013
[Blog] CHART: 23% of Email Engagement Is Explained By Segmentation
CHART: 23% of Email Engagement Is Explained By Segmentation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In the chart below, the horizontal axis shows the size of the send, measured by the number of emails delivered as part of a single batch. On the other hand, it makes sense. Email Marketing
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 24, 2013
[Blog] Marketing and Networking, a Powerful One-Two Punch
Did we receive a few more returned calls or emails as a result of a blog that was read, or a recommendation made by a peer? 'Over this past year I have made an effort to devote more of my time to networking. It’s always interesting to get out there and meet new people and reconnect with past contacts. All in all it has been a great success.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Blog] Business Cards: The Good, the Bad, & the Ugly
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Business Cards: The Good, the Bad, & the Ugly appeared first on VR Marketing Blog. What gives? The Good. Your name. Your title.
VERTICAL RESPONSE | THURSDAY, JULY 10, 2014
[Blog] 3 Easy (and Cheap) Storefront Marketing Tactics
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Easy (and Cheap) Storefront Marketing Tactics appeared first on VR Marketing Blog. The best part? Check them out. Free Treats.
MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 9, 2011
[Blog] B2B battleground for content curation « Marketing to Business.
The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. These need curation too.
HUBSPOT | TUESDAY, SEPTEMBER 17, 2013
[Blog] Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
With the recent passing of one of the greatest poets of our time, Seamus Heaney , we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. 'We preach a lot about creating marketing people love, by way of remarkable content. Lesson 3: Back It Up.
MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Blog] How to Cheat at Inbound Marketing
How to Cheat at Inbound Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Things like: What is inbound marketing?
SYNECORE | MONDAY, APRIL 14, 2014
[Blog] View From the Top: 9 Examples of Desk Top View Design
So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
IT'S ALL ABOUT REVENUE | SATURDAY, MAY 18, 2013
[Blog] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
VIEWPOINT | TUESDAY, SEPTEMBER 18, 2012
[Blog] Sales Leads: Don’t Look a Gift Horse in the Mouth
This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. Part 2: B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush Part 3: Lead Generation: A Watched Pot Never Boils This blog is Part 4: Sales Leads: Don't Look a Gift Horse in the Mouth
NUSPARK | SUNDAY, JUNE 24, 2012
[Blog] A Primer on Getting Started with Google+ Business Pages
Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
HUBSPOT | FRIDAY, JUNE 17, 2011
[Blog] 5 Foolproof Ways to Generate Leads From Facebook
Links to blog content can be shared as well, but be sure each blog post you share also has a cal l-to-action to landing page with a conversion form so visitors can ultimately convert. Blog content isn't as streamlined for lead generation as direct links to landing pages are, but blog posts can help initiate lead generation, too.
DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 13, 2011
[Blog] The Three Biggest Mistakes Companies Make with Regard to B2B Websites
Articles / e-newsletter / blog –- Whether you have all three or just one, this type of content educates site visitors, shows your expertise, and gets passed around via social media. Heinrich Marketing -- DH consulted with client to turn Heinrich Report e-newsletter into a blog. Tweet May, 2011. Published by Dianna Huff. Welcome!
BIZNOLOGY | FRIDAY, AUGUST 24, 2012
[Blog] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
I also appreciate the 5-step “pipeline influence” process outlined by Michael Brenner in his B2B Marketing Insider blog. Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Weighting. Modeling.
HUBSPOT | TUESDAY, DECEMBER 31, 2013
[Blog] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
10) "Blog". 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. but we inevitably come across the weirdest photos in the process. And then, we decided to start sharing them with each other.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 4, 2010
[Blog] 6 Ideas to Get Your B2B Social Media Plans Started
You don’t want to be saying one thing in a blog and another in a news release. Don’t simply create blog posts and hit publish. Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. The big question now is, “What, exactly, do we need to do?”
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 1, 2013
[Blog] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea?
GREAT B2B MARKETING | TUESDAY, FEBRUARY 4, 2014
[Blog] Big Bang Marketing is Out – Agile is In
'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. Burton made some great points in the interview, including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. In the old days (e.g.
HUBSPOT | THURSDAY, NOVEMBER 8, 2012
[Blog] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. That's why we started putting skill-level tags on all of our blog posts and ebooks, so readers could gauge whether the content was right for them before they invested too much time in it. Is our content actually helpful?
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 5, 2013
[Blog] Drive Leads, Qualify, Nurture with Personality Tests
Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action? SnapApp data.
YOUR SALES MANAGEMENT GURU | TUESDAY, JULY 5, 2011
[Blog] Gourmet Living: Your Life’s Pizza
If you follow our blog or receive my monthly newsletter you know I speak often about food, finding your Menu for Life and the analogy of pizza and life. Blog: www.YourSalesManagementGuru.com. Gourmet Living: Your Life’s Pizza. I hope your weekend was a terrific time to celebrate America. link]. Ken@AcumenMgmt.com.
ENGAGE | THURSDAY, JUNE 30, 2011
[Blog] The Only 5 Content Marketing Metrics that Matter
Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
B2BBLOGGERS | MONDAY, AUGUST 2, 2010
[Blog] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. For Part II of this post – Tips 6 through 10 plus one BONUS TIP that I’m calling Tip 11, just pop on over to the Velocity blog.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[Blog] B2B Marketing & Lead Generation predictions for 2011!
Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. in 2010. All the leading marketing automation solution providers including LeadFormix reported exponential growth.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 29, 2013
[Blog] “Stop Asking Employees To Tweet” Says GaryVee
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
B2B MARKETING INSIDER | THURSDAY, JULY 21, 2011
[Blog] Do Marketers Have Any Credibility?
Mike Gospe (@mikegospe) explains in his blog and new book about why Marketing should take the “high ground (and a seat at the leadership table ) in this debate by becoming an advocate for our customers: The marketing high ground represents a special place where you know the market so well, so deeply, that you become the customers’ advocate.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 23, 2013
[Blog] Lead Generation: How using science increased teleprospecting sales handoffs 304%
Rest assured, this is just the beginning of our discussion about the value of the Conversion Heuristic, we’ll be writing more blog posts on this subject to help you apply it to your organization. 'Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 22, 2012
[Blog] What Are You Doing to Grow Your Email List of Professional Tradesmen?
recently read a post on problogger.net by James Penn entitled, 10 Ways to Get More Email Subscribers For Your Blog that I thought brought home some key points. I know we all know “CONTENT IS KING” and we focus on putting out good stuff. Among them are: Use multiple opt-in forms – have 3-4 in your newsletter template.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 28, 2014
[Blog] Reading between the lines of the latest Facebook usage data
This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. 'I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
TOMORROW PEOPLE | WEDNESDAY, JULY 25, 2012
[Blog] Free 25 Minute Content Marketing Webinar
You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
B2B VOICES | FRIDAY, APRIL 12, 2013
[Blog] The Next Chapter for Social Finance and Three Things to Consider
Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
[Blog] Should Investor Relations Teams Use Twitter?
Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 22, 2011
[Blog] Considering Hiring An Inside Sales Rep? What’s Your Plan?
For more details on metrics, feel free to read my previous blog on the right metrics for your team. If you are considering bringing on a new inside rep to find new business opportunities, there are a couple important steps to consider. Post it on a handful of high traffic sites to ensure that the right volume of candidates apply.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 5, 2011
[Blog] How To Find Better Contact Info For Those In The Cold Call Trenches
This week I wanted to highlight a great blog I came across from Don Perkins of Mindmulch.net. When I first stepped into the cold calling world years ago there were few tools at our disposal to find my target prospect. Guess what? Those folks rarely, if ever, call you back. It certainly wasn’t an exact science back in those days.
WINDMILL NETWORKING | WEDNESDAY, MAY 23, 2012
[Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied. It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs. None of these have anything to do with having a blog!
VIEWPOINT | TUESDAY, JANUARY 15, 2013
[Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 7, 2012
[Blog] How to Calculate the Value of a Superbowl Ad
How to Calculate the Value of a Superbowl Ad was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
[Blog] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
THE EFFECTIVE MARKETER | FRIDAY, DECEMBER 28, 2012
[Blog] Content Quantity Versus Quality
How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
[Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
MEASURABLE MARKETING | TUESDAY, MARCH 29, 2011
[Blog] QR Codes: A Mobile Marketer’s Dream?
Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
B2B MARKETING CONFIDENTIAL | TUESDAY, FEBRUARY 2, 2010
[Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 11, 2013
[Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
FATHOM | THURSDAY, MAY 1, 2014
[Blog] 6 Tips to Help Your Hospital Succeed on Pinterest
Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. This tool allows for your pins to be more useful for pinners, and it’s easy to implement on your blog or website. Pinterest, at heart, is a visual platform. Why pin it?
B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 12, 2008
[Blog] B2B CRM / Branding Model
skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.