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  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Blog] Ten Phrases Only Bad Managers Say
    She recently blogged the  10 things only bad managers say.  (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Among the most groan-inducing: “I don’t pay you to think.”. Who gave you permission to do that?”.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Blog] ThinkBook
    You can find out more about him on his website , blog , Twitter or on Facebook. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? So, what can you do with the Think Book?
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] 8 Ways to Leverage Social Media Beyond Social Networks
    Great places for these include your homepage, your blog, your ‘About Us’ page, and your ‘Contact Us’ page. More and more marketers are recognizing the importance of incorporating social media into their marketing mix. In addition, companies that use Twitter average 2x more leads than those that don’t.
  • SAZBEAN  |  SATURDAY, JULY 23, 2011
    [Blog] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
    Maximize Social Media Traffic to Your Blog  (Pro Blogger). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). Why Social Media Will Evolve into Social Business  (FutureLab). Do You Need A Social Media Detox?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Blog] The Digital Leverage Effect of Social Media and Email Marketing Integration
    Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. wrote a post about it on my blog. Here it is. And it’s all about people, right? Introducing “digital leverage&#.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Game Theory for Marketing Automation
    Game Theory for Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. These rewards give customers (players) a sense of achievement. Challenge. Reward.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 17, 2013
    [Blog] Get More Readers with Content Marketing “Curb Appeal”
    'I recently saw a blog post that seemed extremely relevant and interesting; but the piece lacked one thing that caused me to ignore it: a posting date. was doing some research, and had no interest in wasting time on last year’s news. Featuring Contributions from Global Thinkers. Love the “curb.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Blog] How (and Why) to Integrate Social and Content Marketing Efforts
    Your customer today could find you any place: on your website, a partner’s website, a third-party review site, on Twitter, Facebook or LinkedIn; a PPC ad, maybe even an offhand mention in someone’s blog post. The post How (and Why) to Integrate Social and Content Marketing Efforts appeared first on Marketing Action Blog - Act-On.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Blog] Enterprise Social Media and Personal Branding
    Read more about this in Why Personal Branding Matters to Big Companies , my guest post on the Workface blog. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media. How is this achieved? Through personal branding.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Blog] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    Know that a proactively written blog post, email piece or landing page that addresses an active discussion in your target group is better than a 15 page whitepaper that takes 3 months to write. But instead, many of us will announce this news by saying something like, “Our corporate blog is the latest feature of our online properties.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Other trends that are decreasing the role of Websites in B2B demand generation: • the growing prevalence of microsites, blogs, information portals, and communities that exist outside the corporate Website but are designed specifically to generate search rankings, Web traffic, subscribers, contributors, and sales leads. Fair enough. doubt it.
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Blog] Why We Wrote a 30-Page White Paper About Call Tracking and Local SEO.
    An issue with such profound consequences on both sides deserves a lengthy and thought-out response--not an endless parade of forum comments and blogs. 'Thomas Aquinas spent the latter part of his life writing Summa Theologica--his 1500+ page grand treatise on religion. It is the Summa Theologica of the call tracking and SEO issue.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Blog] What is Call Tracking?
    The pupose of this blog is to have a basic call tracking discussion. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking?
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Blog] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    'After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we''re throwing down the gauntlet. We dare you to show us data that call tracking when used properly--hurts SEO. PLEASE FINISH THIS ARTICLE BEFORE YOU LEAVE YOUR COMMENT. How is Call Tracking Not Used Properly? You''re right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Blog] Ten social media problems that drive marketers nuts
    Platform pressure – One blog, Facebook page, or Twitter account is not enough any  more …  and you still need to get on YouTube and Linked in. I’m finding that identifying some consistently reliable resources like Mark’s blog can be my best teacher.  I’m learning this from experience.  Tweet This!
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Blog] Selling Your Weaknesses in B2B Content Marketing
    The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”. I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell. Which they are.   Did HubSpot shoot itself in the foot?
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 1, 2011
    [Blog] The Difference Between Email Marketing and Marketing Automation
    To learn more about Michael Ward and Net-Results , check out their their marketing automation blog or follow them on twitter. Hear all this talk about how marketing automation is so amazing? Not sure what it really means and why it would be important to your company? Looking for answers but no one seems to have any? Raab Associates ).
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Blog] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Blog] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Blog] Almost any brand can be Pinteresting. Here’s how!
    Follow her on  Twitter  and her  blog. . Follow her on Twitter and her blog. . 'By Jessica Rogers, {grow} Contributing Columnist. I’m not crafty. do not scrapbook, do DIY projects, or tackle anything that involves a glue gun. must point out many of these, if not all, were not brand sponsored! Why use Pinterest? Absolutely.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Blog] Delivering Return On Marketing – What’s Your ROI?
    Or as this  Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. This post originally appeared on  The Annuitas Group’s Blog. Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What's Your ROI?
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Blog] 7 SEO Myths Marketers Should Know
    Attending conferences, reading noteworthy blogs like the Act-On blog, networking with industry professionals, and testing out your SEO theories on a test site are the ways most start out in SEO. The post 7 SEO Myths Marketers Should Know appeared first on Marketing Action Blog - Act-On. '“Myths are a waste of time. SEO is dead.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Blog] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. terrible.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 11, 2013
    [Blog] Does Your Business Need a Responsive Website Design?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If your business has a website, you’ve probably been hearing a lot about responsive design lately.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Blog] 5 Content Creation Tips for the New Year
    Ideas Blog. Home Ideas Blog Brainshark Articles 5 Content Creation Tips for the New Year. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Blog] Savvy Speaks: Tips for Engaging in LinkedIn
    Whether this sparks ideas for blog posts or eBooks, or helps you connect with a potential partner or customer, it's a rich source of goodness. just can't seem to tear myself away from Facebook, Twitter, blogs, and - most recently (Oh, mighty time suck!) - Pinterest. How do you use LinkedIn to your best professional advantage?
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Blog] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    Read more about the Google+ changes on the HubSpot blog. Check out Ellie''s blog for the full run-down of her birthday emails. 'It feels like social media is easier to use than ever before. How will these new social media changes affect how marketers connect with people? Check out this week’s round-up and let us know what you think.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Blog] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    You can read more from Nick on his personal blog SEONick. But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Our Experts.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 5, 2014
    [Blog] Content Marketing Adventures in Mexico: Stuck on My Own Roof
    was stuck there… It’s just like blogging and writing for the web. 'I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It’s so loud it’s hard to think. It seemed like a great idea at the time. Nobody could hear because of the music!
  • HUBSPOT  |  WEDNESDAY, APRIL 28, 2010
    [Blog] 6 Steps For Successful Content Marketing
    You can read more from him on his blog or follow John on Twitter. How many blog posts or videos can you remember within the past 30 days? Go to their social media sites and blogs and see what they're talking about. Create blogs, videos and webinars that address your target market's concerns. handful? What about videos?
  • JUNTA 42  |  THURSDAY, NOVEMBER 11, 2010
    [Blog] Does Your Content Hit the Mark?
    The next time you start on a content project, blog post or video story, be specific with your content team about what the real reason is for why the content exists.  Robin Koval, co-author of The Power of Small , talked today about how small things can make all the difference in your life and in your marketing.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 17, 2013
    [Blog] Do Your Lead Generation Campaigns Speak to Narcissistic Millennials?
    While a 40+ Baby Boomer spends most of their time on email, a 20-something millennial is likely blogging and spending time on social media. Millennials, the rising superpower in North America, counting approximately 87 million citizens between the ages of 18 and 34, are nothing but spoiled, self-involved brats. Are you talking to me?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Blog] Set It and Forget It: 3 Tips for Generating Leads on Vacation
    Schedule Blog Posts: Just because you're on vacation, doesn't mean your readers are or that your blog has to be. Before you clock out for the week, go on a blogging bender. Stock your office kitchen with Red Bull and dedicate a full day or two solely to writing blog posts. Life is good. But.wait a minute. It's scheduling!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Blog] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    personally believe every marketer should start blogging right away because this allows you to test all the elements of inbound marketing. I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. The future of marketing is inbound. Pull puts customers first. Name Your Customers.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Blog] Should There be an Aptitude Test for Social Media Professionals?
    Whether it is through teaching, consulting, coaching, blogging, writing, or speaking, my end goal really is to educate professionals and businesses on social media and help them cross the chasm … Continue Reading Should There be an Aptitude Test for Social Media Professionals? Enjoyed.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 4, 2013
    [Blog] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
    'In January, when I wrote 15 Concepts to Make You a More Marketable Social Media Professional, I had not really planned to base an entire year of monthly blog posts on Maximize Social Business around it. by Jessica Rogers - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. 'First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Blog] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    With that in mind, we’ve written this blog post and created an infographic called The 17 R's of Mobile Marketing. As always, feel free to embed the infographic on your own blog or website. Do you know what the top three Google searches are for mobile marketing? Pin It. Pin It. The 17 R's of Mobile Marketing. ” are great.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 9, 2010
    [Blog] So You Need To Hire A Community Manager - Now What?
    Dawn Foster talk about this, Jeremiah Owyang had a good blog on where community managers come from , and Rachel Happe wrote about what defines a community manager. The Community Manager is unlike any other position in the technology and online world. It's all about the members, which means it's about managing people.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 7, 2011
    [Blog] The Seven Sins of Marketeing Automation System Selection
    thought that was worth a blog post of its own. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. Ignoring Users. Lack of Purpose. No Requirements. Talk Only to Leaders. Poorly.)
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Blog] Has Your Database Been Hijacked by Imposters? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. That means developing marketing programs that encourage visitors to voluntarily provide key pieces of information about themselves.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] 10 Fast Facts About Facebook
    10 Fast Facts About Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Here they are in all their glory.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Blog] Building a Kick-Ass Social Media Dashboard
    Building a Kick-Ass Social Media Dashboard was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. Now I am not saying that tracking  followers, fans, sentiment, etc. Conversions from Social.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Blog] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    There''s also an add-on for some blogs called Related Content that sources related images and links as you type up a post. better approach might be to track and store quotes as you read articles and blogs. We''ve brainstormed blog posts, spread breaking news, and argued (nicely) over the significance of certain channels or trends.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Blog] 5 Causes of Sales-Funnel Failure
    Your blog posts could be being shared frequently on LinkedIn, Twitter and across the Web. Your marketing manager is attracting followers and connections, creating white papers and e-books to attract leads, and optimizing the latest blog post. 'Your sales people ask you for well-qualified leads to help in customer acquisition.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Blog] The Importance of Multimedia in A/E/C
    'Check out our latest video blog post above where we review The Importance of Multimedia in A/E/C. Go beyond standard content and get involved in video and social to take your firm to the next level. For more multimedia tips, download our free Social Media Guide for Professional Services below. On Twitter or Facebook?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blog] New Book: Introduction to Inside the Buyer’s Brain
    'We are introducing Hinge's new book, Inside the Buyer's Brain: How to Turn Buyers Into Believers, in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, highlights some of the significant gaps between buyers and sellers of professional services that we've uncovered from multiple research studies.
  • EMAGAZINE B2B BLOG  |  THURSDAY, JULY 18, 2013
    [Blog] What is the Measure of Success in SEO?
    And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. So, too are the cries of “SEO is dead” across the website. Success can be measured by answering these key questions: What are your search goals?
  • JUNTA 42  |  TUESDAY, JUNE 22, 2010
    [Blog] 7 Reasons NOT to do Content Marketing
    We should be blogging. If you launch a blog, an enewsletter, a webinar series.this is a content promise to your customers. Write the blog. It seems everyone is jumping on the content marketing bandwagon these days. Yeah, I said it.  Here they are. Reason #1 - No Content Marketing Strategy.  We need an enewsletter.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Blog] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    B2B marketing without creative has no punch by The Social CMO Blog. 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. Six Secrets of Breakthrough Companies by The Six Disciplines Blog. Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. You decide. No,  of course not.&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 10, 2010
    [Blog] A voice from the Nashville flood: Social media as a lifeline
    In my experience, the most relevant and up-to-date information came from blogs, Twitter and Facebook. While some of these efforts have been covered in traditional media, most groups have used Twitter, Facebook and blogs to get the word out. Last week I had the pleasure of meeting Laura Click in downtown Nashville. Digg this!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 30, 2012
    [Blog] Time for a Pitstop: Fine-tuning Your Automated Lead Scoring
    Time for a Pitstop: Fine-tuning Your Automated Lead Scoring was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief.  Pit crews have a limited amount of tires and fuel. Spam complaint.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  This is where social media comes in.
  • THE CONTENT FACTOR  |  TUESDAY, NOVEMBER 17, 2009
    [Blog] Great Web Content: Written for the Target Reader
    Read the full white paper, or view all the blog posts in the series.There is a lot of tweeting about tweeting--and all the other ways that social media are changing the ways we work and think. Here's #1 of a 10-part series on the "The 10 Hallmarks of Great Web Content." But at the heart of it all, every tweeter needs great content to tweet.
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 20, 2012
    [Blog] Do Your Lead Generation Programs Dictate Action Or Empower Change?
    In fact, the B2B buying process begins when prospects accesses a company’s website, blog, white paper, or signs on to a webinar that it is hosting. For years, lead generation programs focused on informing your prospects what to do. However, buyers are getting tired of companies dictating to them when and what they should buy.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 15, 2013
    [Blog] 'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
    What was the most interesting thing you learned this week on the HubSpot blog? 'One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New social networks pop up every day. And it''s a lot to keep up with it all. Here''s what you need to know.
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Blog] 6 ideas for sifting the mobility chaos
    This is cross-posted on the SAP Services blog]: Mobile applications are a little like vacation snapshots: They are informative, sometimes fun—beautiful, even—but they don’t tell a full story on their own. Hire us.]“ In this increasingly global and interconnected world [hey, we can't deny the past, right?] Hire us.]“ New Jersey.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MARCH 1, 2012
    [Blog] Never Forget the Details: It's Not Over Yet
    Today, Dan Waldschmidt , sales strategist and author of the EdgyConversations blog, shares a hard-earned lesson. Share your never, ever sales advice or story in the comments section of my blog. And, the worst thing was, his own excitement was the cause of this horrible mishap. __. The commission alone would be a million dollars.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Blog] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog. Yum.).
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Blog] MindMatrix: A Unique Marketing Automation Platform for SMB
    Some of these features include:  the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.  Sure, Paul. 
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Blog] 3 Ways to Track Offline Lead Conversions With Call Tracking
    This is a guest blog post by Kathleen Colan. Kathleen is director of marketing and content at Mongoose Metrics, a call tracking solution provider, and has written dozens of blog posts, guest posts and whitepapers on the topic of call tracking. You can follow her on Twitter @mongoosemetrics or her blog at www.mongoosemetrics.com/blog.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Blog] 5 Deadly Twitter Sins to Avoid
    This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. People tweet, post, comment, or blog about nasty things. But that's not to say that all marketers are using it appropriately. Thou Shalt Not SPAM. Do not rely upon automated direct message s. The bonus? Always.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Blog] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Blog] Would You Dare Advertise on Reddit?
    DonorsChoose got mentioned in the Steve Rubel article in AdAge , and this one here on the HubSpot blog, as well as here on a teaching blog, here on Entertainment Weekly, and here on Mediabistro. 'For marketers, Reddit has a lot of things going for it: most notably, an audience that''s both young and huge. billion pages.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Blog] Adios Marketo. It was fun!
    Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off. For almost three years, we delivered leads to them. They paid me $65 per lead. Business exploded.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Blog] Core Values at Find New Customers
    In this brief blog post, we’ll answer 2 very simple questions. Lead Generation Companies |Find New Customers Core Values. What’s important to you? What are your values? If you are even considering doing business with the B2B lead generation company, Find New Customers , you have a right to know what we believe in. Glad you asked.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Email this to a friend?
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Blog] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    One of the benefits of working at a major tech blog like Mashable is that sometimes, you’re so on top of industry news that you’re actually out in front of it. 'For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. Inbound Marketing
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. This was one of those takeaways that knocked me on my feet -- after all, evergreen articles contribute a huge chunk of leads and blog post views every month. so I guess I better make it quick.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 13, 2013
    [Blog] Pruning my list of contacts from my sales lead generation company
    So when a well-known sales expert sends me a nasty note for sharing her content that might be useful for the readers of this blog, like a book for job seekers she no longer markets (“If I’ve told you once, I’ve told you 1,000 times…), I have one message for her. This blog is powered by the remarkable WPEngine.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Blog] 7 Keys to BtoB Social Media Success
    Write a blog (like this one) and publish your articles. Comment on blog articles, follow them on Twitter, connect on Linkedin – there are many ways to engage those important people. B2B Demand Generation | 7 Keys to BtoB Social Media Success. struggle to get their arms around this exciting new capability. Find the sneezers.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 13, 2010
    [Blog] Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
    Slide 24: ROI of an Executive Blog. Don’t rush into things because your competition has started a blog, a Facebook fan page or a product ratings site. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Blog] How Jeff Ogden and Aplicor found each other
    I also wrote a blog that grew quite popular called Fearless Competitor.  Remember, if you don’t have a strong expertise, blogs and books can bring you up to speed quickly.  So you’re here undoubtedly here to learn more about how you can duplicate the approach I used. . Job searching and sales have a lot in common. 
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Blog] Marketing Automation Acceleration service launched
    In addition, he writes a popular blog, Fearless Competitor. John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.&#. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [Blog] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Books.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Blog] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Recruit current students to write for your blog. If your school has a blog, ask undergraduates to contribute posts about their thoughts on campus life. Indiana University even chose to start a Freshman Year Blog  housed under the Admissions section as a platform for first-year students to share experiences.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Blog] Digital Marketing Strategies for Manufacturing Month
    Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. 'Today isn’t just Halloween, it’s also the last day of Manufacturing Month. If you’re in the manufacturing industry, this was a series you didn’t want to miss out on. However, if you missed it, have no fear!
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Blog] 2 Challenges to Keyword Collaboration
    Coming soon: a complete review at my other blog.). This blog post will begin to fill this gap in her book. Image via CrunchBase. used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. page 139). Cultural Issues.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Blog] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    For instructions and tips, see my post “ The First 5 Things You Should Do with Your Google+ Business Page ” on this blog. ” Keep up with your blogging and other content posting outside of G+. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blog] The business case for SXSW Interactive
    It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Blog] 10 Questions about 2014
    What is the mobile equivalent to blogging as a baseline content strategy? Blogging has emerged as the starting point for most any content strategy. Everything – tweets, podcasts, videos – can start or be promoted on a blog. '(Photo credit: Wikipedia). Will wearables still be the hot new thing a year from now? Slideshows?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Blog] How to Transform Your Website With Four Magical Steps
    To Blog, or Not to Blog? Publish everything—blog articles, podcasts, presentations, photos, ebooks, newsletters—as long as its high quality, valuable content. Abracadabra. When it comes to business websites, there are only two kinds: Those that work, and those that don’t. Take Me to Your Leads. Also, a no-no.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Blog] 3 Reasons Marketing Made Simple TV is the best online marketing show
    B2B blog in America , according to Buyerzone.com. Marketing Made Simple TV is the new marketing show from Find New Customers. Here are 3 reasons it’s the best marketing show out there today. It offers the best guests and format. In addition, we offer in-person interviews and round table discussions. It’s broadly syndicated.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Blog] B2B Marketing Expert Paul Dunay appears on Mad Marketing TV
    To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Visit [link] to learn more.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Blog] Laugh and Learn Show leads to New Hosting Gig
    As many of our blog subscribers and fans know, our weekly B2B marketing show, Laugh and Learn with Find New Customers has been running for months and months. New online hosting gig comes from Laugh and Learn with Find New Customers. At 11am ET every Friday.). Laugh and Learn with Find New Customers | Lazy Web Site. This is exciting!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 27, 2010
    [Blog] What do you change every day?
    new blog post. Notice what Google does with their logo? They continually tweak it. That holds the interest of people because they don’t know what’s coming. Marketers should learn from this. Change something every day. tweak to the home page. fresh video. Do something. Every day. heck out our Thought Leadership Interview series.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Blog] Good content isn’t enough, Mr/Ms CMO. You must publish.
    This is why a blog is so important. I’m seeing a trend. Finding a lot of companies that offer white papers, webinars, and other content. The company thinks “Hey, we’re doing a great job.&# But in the eyes of search, you are a robust and static web page. Your job is not done. You MUST publish – regularly.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [Blog] The Dos and Don'ts of B2B Content Reuse
    For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. One trend in B2B marketing is repurposing content. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. again and again. That's not going to be very compellig.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [Blog] 5 Ways To Find the Perfect Keywords for Your B2B Content
    Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. Something easily overlooked in content creation is the importance of keywords. As a starting place, consider these five tips. It depends.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Blog] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    2.     Blog – This plays a key role in lead nurturing and educating prospects.  Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics.  This increases the propensity that visitors re-share this information on their own blogs. Do you have a buyer persona? Vimeo.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Blog] The 9 Emails Your Business Should Be Sending [Guide]
    The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. © 2014, VR Marketing Blog. The post The 9 Emails Your Business Should Be Sending [Guide] appeared first on VR Marketing Blog. Promotional Email.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 14, 2010
    [Blog] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
    simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. What do you think?
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Blog] How to Setup and Promote Your First Marketing Webinar
    These are the same ideas you may brainstorm for blog posts. Promote on Your Website/Blog - Add a call to action to your webinar landing page in prominent places on your website, like your homepage. Write a blog article or two relevant to the webinar topic and include a call to action to register for the webinar to learn more.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Blog] Don't Count on Marketing Automation to Solve All Your Lead.
    found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page. of Tiecas, Inc.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, DECEMBER 2, 2011
    [Blog] PR Lesson from a Twitter Flap
    For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. It wasn’t Emma’s tweet that caused the high-profile controversy. Smart move.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 11, 2012
    [Blog] Bold Social Media Risks
    From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. It also helps put their industry into terms anyone can understand.
  • CLIENT BRIDGE  |  MONDAY, AUGUST 13, 2012
    [Blog] Why Implementing a Good Content Strategy is Good for Business
    Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. However, don’t rely on sharing alone.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Blog] Business Investments that Pay Off
    Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Outsourcing Not every task needs to be done in-house.
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