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  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 28, 2012
    [Blog] Changes in B2B Marketing – My interview of Paul Dunay, CMO of Networked Insights
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Blog] The Taco Bell Content Strategy
    The content equivalent to this is of course the eBook.  It is the basic, has all of the classic ingredients, and you might even have some leftovers to take home, like worksheets, blog posts, mini eBooks, and more. Grilled Stuffed Burrito = THE BLOG. They could stop at creating tacos and burritos, but they don’t! Oragami works on food! 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Blog] 5 Ways to Get Personal With Your Audience at Scale
    By building your programs with personalization in mind from the start, you can reduce the number of disparate activities that occur within your marketing team.  In this blog, I’ll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content: 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Blog] 9 Ways to Make Your Marketing Analytics Actionable
    Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Have you ever?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Storytelling.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Blog] 4 Ways to Delight Visitors With Your 404 Error Page
    Maybe the developer forgot to remove that link when they deleted that blog post. By taking some extra time and giving some thought to your 404 error page, you might snag a potentially lost client. (At the very least, you mind snag a spot on a "best of" blog post somewhere.) This post originally appeared on Agency Post.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 18, 2012
    [Blog] What Does Your Marketing Say about Your Company?
    Do you have a company blog? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Does your marketing add value?
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 11, 2012
    [Blog] Why Focus Groups Are a Waste of Money for B2B Marketers
    In a Psychology Today blog post, Mind control: Neuroscience in marketing , Ray Williams cites Natasha Singer’s article in the New York Times , “ Making Ads That Whisper to the Brain.” I’ve never been much of a believer in focus groups for market research. According to Dr. Robert T. What do you think?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Blog] 17 Compelling and Highly Usable B2B Marketing Statistics
    by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. Powered by Logic In Motion.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Blog] How to turn a good white paper into a great lead generation piece
    You blog about it. Commission a transcript of the video interview (blog articles). B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience.
  • SAZBEAN  |  MONDAY, MAY 14, 2012
    [Blog] How Do You Tailor Content to Different User Levels?
    This is a useful exercise for any established blog, as it allows you to get a clearer picture of the different user types your content attracts. That’s exactly what our census did—it showed us that although many of our readers were blogging happily, and making money from their efforts, many were apprehensive about technology.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. 1. Thanks.”
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Blog] Finding and leveraging your market’s key influencers
    In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. It can [.].
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Blog] 8 Modern Tips for Marketing to Millennials
    They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. There are currently 80 million Millennials in the U.S. nearly one-fourth of the total population.
  • SALESFUSION  |  MONDAY, NOVEMBER 2, 2015
    [Blog] 8 Tips to Create an Effective Email Subject Line
    Think of it like a title: As marketers, we typically put a lot of effort into writing compelling titles for blog posts, pages on our website, you name it in order to catch people’s attention as they scroll through their social feeds and even as they scan search results. How effective is your email marketing? The answer is a resounding yes.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Blog] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    Read this blog post to learn more about how it works. 2) The Email Game. couldn't write a blog post about inbox organization without including my go-to strategy for getting to -- and maintaining -- inbox zero. Most people have a love-hate relationship with their email inbox. And boy is it easy to lose control. Price: Free. Price: Free.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog] The Best In B2B Technology Content Marketing
    As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog. The B2B technology process is complicated. Content Marketing
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Blog] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion.  Let’s talk retargeting.  Tracking Retargeting. Company A: Website.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Blog] 14 (of the) Best Email Marketing Tips and Guides of 2014
    What blog posts have you written in the last month that they might find helpful? He explains how OptinMonster gets a reader’s attention while on your blog or website, how to set up the tool, create a design, and output settings (“You now specify some settings related to where the opt-in box will appear.  Postal Service.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Blog] Marketing as a Revenue Engine
    Interestingly, Find New Customers is doing virtually everything Informatica is recommending – Slideshare, YouTube, podcasts, blog, social media, etc. According B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. highly recommend every business executive watch it.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 19, 2013
    [Blog] 8 Search Engine Optimization Tips Everyone Should Know
    The newest culprit to be assaulted by Google is guest blogging. Share in the comments. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Let’s dive in, shall we? 1. Neither is good. WRONG!
  • SCRIBBLELIVE  |  TUESDAY, SEPTEMBER 29, 2015
    [Blog] Great Content: 5 Rules for Delighting (and Engaging) Your Audience
    Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog. And it means we’ve got to produce great content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Blog] Three dazzling examples that turned online influence into offline results
    “I just wanted to meet you and say hello. I am a big fan of your blog.” For the fellow, I provided a free speaking engagement for him in Ireland, invited him to guest post on my blog, and he secured a coveted speaking slot at Social Slam a few weeks ago — his very first speaking opportunity in America. “Mark!
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Blog] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    For example, if you saw a huge spike on your website last week, it could be that your blog post got picked up by a syndicator or included excellent SEO keywords and got lots of visitors from social shares. You assume the blogs you posted over the weekend were crap. I’ve always liked confessions. But it’s not all creepy. And it’s true.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Blog] 28 Creative Pinboard Ideas From Real Brands on Pinterest
    12) Blog Board. Highlight your awesome blog content via a blog board. Grand Image and HGTV both offer stellar examples of blog boards. You can either pin original tips you've visually optimized, or pin content like tip-focused blog posts you've written or aggregated from others. And what's even better? board.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Content Marketing Trends Taking Us into the Future
    Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Trendspotting: A Video Resource Center.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 4, 2013
    [Blog] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    To learn more about using video to promote your business, check out our free webinar, “ Spark New Interest with Video Blogging.” ” It’s hosted on our webpage; where you can then check out the rest of our products and services… see what I did there? © 2013, VR Marketing Blog. Let’s find out.
  • BIZIBLE  |  TUESDAY, MARCH 8, 2016
    [Blog] For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis
    We found that Campaign 2 promoted ungated blog content, which is simple to consume on a mobile device. In order to have the high conversion rate that it has, however, readers of the blog content did need to go on to fill out a form during the same session. Note: I have yet to see another study that confirms or disproves this fact.).
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 24, 2011
    [Blog] 10 Sales Posts to Kick Off the Week
    Selling Successfully in a Down Economy – Selling Power Blog. – The Sales Blog. Tips for Finishing the Year Strongly – Jonathan Farrington’s Blog. Are Top Salespeople Born or Made?  - Heavy Hitters Sales Blog. Give these posts a look and see how you can fire up your Q4 with better sales practices.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Blog] 5 Core Components of a Successful ABM Strategy
    This blog unpacks five components supported by sophisticated marketing automation solutions that will accelerate and enhance your  ABM implementation strategy: 1. Author: Patrick Groover “Narf!…What …What are we going to do today Brain?”. The same thing we do every night Pinky…try to take over the world!!!”. Define Your Segments.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Blog] Nine Visuals Your B2B Website Really Doesn’t Need
    And in the B2B space, you need to think before you post images on your website, blog, Facebook page, Pinterest boards and Google+ spots. All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. But guess what? All pictures are not good. Some pictures are really, really not good. Your building. Children. How lovely!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Blog] The Difference between Demand Generation and Lead Management by Carlos Hildago
    Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago (@cahildago) of The Annuitas Group and she invited me to share it on this blog and comment about it. As a B2B demand generation expert, she valued the expertise of Jeff Ogden, President of Find New Customers. agree with Carlos.
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Blog] When One Out of Ten is an Abject Marketing Program Failure
    Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. But I asked him, “Why do you feel this way?”. First of all it’s predictable. If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] 5 Tips to Creating a Sense of Urgency in Your Writing and Emails
    Use a Clear, Direct Call-to-Action It doesn’t matter how well written your email, blog or social post is if your readers don’t know what you want them to do. Send emails with a sense of urgency using VerticalResponse – It’s free up to 1,000 email contacts. © 2015, VerticalResponse Blog. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 2, 2015
    [Blog] A strategy to keep up with marketing change
    Christopher Penn's blog Awaken Your Superhero. It’s hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list. Here we go!!
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Blog] Consumer Brand SEO Pulse: 7.23.15
    link]. “5 Ways to Extend Your Blog’s Reach and Grow Your Audience”. Are you trying to build your blog’s reach, but have a relatively small audience? Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. link]. link].
  • MARKETING ACTION  |  MONDAY, FEBRUARY 18, 2013
    [Blog] Get Lucky In Las Vegas
    Incoming search terms: blog act-on com get-lucky-in-las-vegas The post Get Lucky In Las Vegas appeared first on Marketing Action Blog - Act-On. MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. This event is the largest vendor-neutral, research-based email marketing event.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Blog] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise. News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 22, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of December 22, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 22, 2012… Celebrate Your Marketing?! News & Notes
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Blog] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Elements That Can Increase Your Blog Opens and Response (Small Biz Trends). Guest Posting: Guest Blogging Tips ~ My Guest Posts (GrowMap). Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . Spin Sucks).
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Blog] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Here are the top Internet strategy, marketing and technology links for the week of December 17, 2011… Three Things I Would Have Done Differently If I Started Blogging Today   (Danny Brown). Steps to a Daily Blogging Schedule  (ProBlogger). When Should You Launch Your New Blog? Business Insider). Complete or On the Go?]
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Blog] Top Internet marketing strategy links for the week of August 13, 2011
    Blogging for business: Best practice  (New Media Knowledge). Three Ways to Get a Corporate Blog Off the Ground  (Social Times). Live blogging made easy; 6 tools to help you get started  (Simply Zesty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch). sysomos). eMarketer).
  • SAZBEAN  |  SATURDAY, JULY 9, 2011
    [Blog] Top Internet Strategy, Marketing & Technology Links – Week of July 8, 2011
    Why You Absolutely Need a Blogging System (Pro Blogger). The secret to long term business success (Jim’s Marketing Blog). Blog World). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… The Secret 10 Step Guide to Giving Good Social (Louis Gray). GigaOM). Simply Zesty).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 3, 2015
    [Blog] Ok CMOs the Time Has Come To Do This, Finally
    The above is an excerpt of a blog post from Simon who was writing about the findings of the recent Gartner 2015-2016 CMO Spend Survey. Know the old expression "resistance is futile?" The "this" I am referring to is. As customers opt for digitally-led experiences, digital marketing stops being a discrete discipline.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [Blog] This is the year that was: B2B Marketing 2013 Crunched
    Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure. And here''s to a truly prosperous 2014.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Tip : If you need help writing good titles, check out this blog post. 4) Select the gray box and background image, then right click > Grouping > Group. 5) Right click on the whole image and select ''Save as Picture.''. 6) Post to social media! And that''s because visual content works. Promise. And that''s it! Wasn''t that easy?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog] Dear Sales, Marketing Automation Is for You, Too!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Blog] Marketers: How To Get Noticed by “Influencers”
    Blog, tweet, review products, public speaking, publish research, write a book, comment on others’ blogs, produce videos, and contribute articles to trusted publications. Other ideas: Allow the person to guest post on your blog, interview the person for articles you write, include examples of the person’s work in your presentations.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog] 5 Ways Mobile Marketing is Affecting Social Media
    If you haven’t done so before, publish news-focused blog posts to social outlets (first, make sure that your blog is mobile-friendly). Follow the conventions of successful blogs: use numbered lists, vary sentence structure, use simple yet industry-appropriate language and be concise. What does this mean for B2B marketers?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 2, 2015
    [Blog] 4 Nonprofit Social Media Habits that Unlock Valuable Actions
    In my last post I suggested that successful nonprofit marketers have 8 common social media and content marketing routines that get them valuable actions. After all, you don’t spend time on marketing communications just for your own amusement, do you? Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Blog] [Ebook] Why You Can’t Live Without A/B Testing
    Ebook] Why You Can’t Live Without A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why You Can’t Live Without A/B Testing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Take a look at the two digital ads below. Always test.
  • ANNUITAS  |  TUESDAY, MAY 8, 2012
    [Blog] Why Lead Generation is Irrelevant
    By now, we should all know that the B2B buyer has changed (read points #2 and #4 on this blog post ).  According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads.  The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 22, 2014
    [Blog] How to Leverage Holiday Cheer in B2B Teleprospecting Conversations
    We already have the statistics from Craig in his blog post, Why is December a Great Month for Sales Prospecting? December is not only the “happiest time of the year;” it also be the most hectic, stressful time of the year for those at work. It is not uncommon to hear salespeople complain about the month of December.
  • THE ROI GUY  |  FRIDAY, MAY 20, 2011
    [Blog] Is Social Media ROI Achievable?
    Blogging 3. Micro-blogging and multi-media sharing. Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest priority. The top 3 priorities being: 1. Converting social media members, followers, etc. into paying customers, 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Blog] Building Content Marketing Strategy – 10 Steps
    Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Gerardo is the author of the blog www.theAdaptiveMarketer.com and is on twitter at @ gerardodada. By Gerardo Dada. Not that it is not useful or powerful, on the contrary. The new buying process. Become an Expert.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Blog] 8 Content Marketing Ideas You Haven’t Tried
    Integrate these words into your blog and social media posts, your market proposition plan and anything going out on the web, really. Content Marketing Ideas You Haven’t Tried is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you flawlessly planned and executed white paper campaigns?
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Blog] Inbound Marketing vs. Content Marketing – What’s the Difference?
    typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. We feel the infographic below does a pretty good job of putting the idea into pictures: Image credit :  blogging. Caution. They were right, it turns out.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 26, 2011
    [Blog] 59% of B2B Decision Makers Researching with Smartphones
    View your B2B company website or blog on a variety of mobile devices. 2. Determine which website and blog content are most relevant to mobile users. B2B buyers are using smartphones in greater numbers as part of the buying process. There is a huge missed opportunity by the sellers in not addressing this form of information gathering.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    From there, I used BuzzSumo to identify all of the other brands and blogs that publish and share content related to ‘freelance hourly rates’ and reached out to each of them, asking if they’d be up for sharing or republishing a uniquely written post featuring our infographic. Can't seem to actually deliver on their expectations? The result?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 57 Basic Marketing Analytics Terms Everyone Should Know
    To read more about HubSpot''s Events, see this blog post. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. For more details on how to do this in HubSpot, see this blog post. O. All Interactions. Annotations. Bounce Rate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Blog] 3 Steps To Creating Content Like A Journalist
    Let’s say you’re writing a blog post about a topic you’re not familiar with. This post originally appeared on the NewsCred blog. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Keep your eyes open.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Blog] 5 Ways to Humanize Your Online Communications
    Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tell Stories.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 3, 2013
    [Blog] The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]
    happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. by Jason Miller Last week I saw a post on Facebook from C.C. Social Media
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Blog] Why Social Shouldn’t Scare Email Marketers
    Subscribe to our blog today. Why Social Shouldn’t Scare Email Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. The Game is Changing.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Blog] 10 Beginner Twitter Tips for A/E/C Firms
    With this in mind, you should always be looking to collect and share articles, blog posts, videos, etc. While it’s great to share case studies, site photos, and blog posts that may be on your own company website, make sure you also use the curation strategy described above to find and share interesting content from your peers.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Blog] Don’t Let this Linchpin Wreck your Content Marketing
    Related Stories Get More Readers with Content Marketing “Curb Appeal” Blogging Success Metrics You Should Analyze Walking Down the Aisle: How Hotels Can Leverage Weddings on Pinterest. My last column focused on content issues that frustrate readers and turn them away. YouTube
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Blog] Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind
    Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. accomplishments. Nice job!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    That’s why I’m writing this blog: to help other salespeople in the B2B SaaS sales space recognize the red flags and nip ‘em in the bud before it’s too late. Ways to Fix a Dwindling Sales Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Pick Up Your Momentum! Does that sound fair? 5.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Blog] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. 1) Guest Blogging -- Dead or Alive ? Guest Blogging is so not dead – in fact, it’s thriving. But, if you have something unique and useful to say, guest blogging remains a strong driver of backlinks. 2) Is Link Building Still a Thing? SEO Content Creation Daily
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Blog] [Ebook] 4 Key Ingredients to Include in Your Emails
    Ebook] 4 Key Ingredients to Include in Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] 4 Key Ingredients to Include in Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Add two parts content. What’s in Your Email Recipe?
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Blog] LinkedIn Has Opened the Content Marketing Floodgates
    You cannot surround your content with links to other content, current promotions, or other elements you would include on your own blog or even your Facebook page. LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. Yikes!
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Blog] The Top 200 Content Marketing Brands And Influencers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. Twitter Handle. 100. 2.
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog] Google Becomes Part of New Alphabet Company
    In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This move seems intended at least in part to help Google return to its roots.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. In the meantime, get the low-down on all the changes by checking out our blog post. Each day, the shot-down logo will appear on Yahoo''s Tumblr blog. Let''s get to it! Get 75 Free Stock Photos. But hey.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 5, 2014
    [Blog] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
    You can do it free with VerticalResponse. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Image by David A. via Yelp. Mike immediately came over and asked me about my favorite oils and vinegars.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 19, 2015
    [Blog] Be an Email Marketing Superhero and Get a 30% Lift
    Use your superpower for good and enjoy the extra boost to your email opens. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. That’s nice, but averages are, well, average. They follow up.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Blog] Five Ways B-to-B Marketers Need to Change Their Game
    Active social media outreach.   No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit.   A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.  But there’s more. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 13, 2016
    [Blog] Batman, Pokemon, and an essential lesson from the heart of marketing
    Nintendo didn’t build the Pokémon brand through blog posts, affiliate ads, and infographics. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Blog] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    When not editing video, blogging or creating team-building exercises, he’s out learning how to drive. Why Teens Don’t Use Twitter: A Teenager’s Point of View is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Teens are often the early drivers of social media. Share email. Twitter.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Facebook Friday: How to Post from Page to Profile + Mobile App Update [VIDEO]
    We also show you how to share content from your Facebook Business Page to your personal profile. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • VERTICAL RESPONSE  |  SATURDAY, AUGUST 24, 2013
    [Blog] What’s New Weekly: Google’s 20% Time and Docalytics
    As always, look for a new episode every week. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly: Google’s 20% Time and Docalytics appeared first on VR Marketing Blog.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Blog] Tactics for Growing Your Email Marketing Lists
    The post Tactics for Growing Your Email Marketing Lists appeared first on Marketing Action Blog - Act-On. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Receipts. Online events.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Blog] The B2B Marketing Funnel By the Numbers [Graphic]
    The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? Eloqua is a sponsor.).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.”.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Blog] 3 Easy (and Cheap) Storefront Marketing Tactics
    We’d love to hear them in the comments below. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Easy (and Cheap) Storefront Marketing Tactics appeared first on VR Marketing Blog.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Blog] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    According top the Ipsos MediaCT study: 56 per cent accessed content through mobile phones or Blackberries in the last year 37 per cent read a blog Over a third used social networking websites with Linked In leading the pack. Ensure all of your blogs are mobile friendly and that their ability to subscribe to them is simple. Agree?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts:  An excellent way to summarize available content in your post, with a link to the landing page for full download. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog] The Traditional Marketing Playbook Is Dead!
    They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Are you tired of being badgered by sales people before you are ready to buy? Photo Source. ——.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 24, 2015
    [Blog] Gmail’s Undo Send Saves You from Emailer’s Remorse
    Sign up for your free account today. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Gmail’s Undo Send Saves You from Emailer’s Remorse appeared first on VerticalResponse Blog.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Blog] The Top 9 Social Networks For Businesses
    And if you like what you see here, please subscribe  to this Blog. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Blog] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. But I know I missed a few. It was great to meet you all!!!
  • CAPTORA  |  MONDAY, AUGUST 24, 2015
    [Blog] Hey Marketing, It’s your SDR Team calling!
    appeared first on Captora Blog. We appreciate the leads, but…. If there were ever two teams that rely heavily on one another for success, it’s Marketing and Sales Development. The marketing team generates the leads, super important right? Then the Sales Development Reps follow up on these nuggets of gold, equally important.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Blog] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. To answer this question, we’re going to play MythBusters! Email Myth #1.
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