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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blog] Is your company creating a social media ghost town?
    So, why do people let their Twitter profile, blog or Facebook page become a social media ghost town? Don’t let your blog or profile become one. Should they close down their blog or profiles if they quit updating it? You can learn more about Laura by checking out her blog at www.lauraclick.com. What a shame. Tweet This!
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Blog] Tips for Next Gen Digital Marketing and PR Pros
    Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? These students are sharp. Ironic, isn’t it?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Blog] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives.
  • VERTICAL RESPONSE  |  MONDAY, MAY 6, 2013
    [Blog] Email Testing 1,2,3 – How to Get an A+
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Email Testing 1,2,3 – How to Get an A+ appeared first on VR Marketing Blog. Email Testing for Accuracy. Testing Email Clients.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog] 13 Solutions to Your Most Common Landing Page Problems
    Create more blog posts to promote your landing page. If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Check out this blog post. They''re one page with one form. right?
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] How Word-of-Mouse can Drive Revenue for your business
    What kind of ratings on rating sites, product reviews in their network, the brands communication from a blog, video, social media, press, etc. The influence of user generated content on purchase decisions is increasingly growing. User generated on-site content created by internet users includes reviews, comments, stories and questions.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Blog] 7 Reasons Why Marketing Automation Projects Fail
    For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Unclear Prospect Profile(s).
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Blog] Chris Brogan: All These Numbers Like Friends and Followers are Useless
    Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com , a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. ve been on this current run for a few years. Essentially.
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2012
    [Blog] How the Long Tail AdWords Approach Works for Blogger Outreach
    There will always be blogs that are out of your league and your target audience. If you are targeting only the top blogs, you’ll face immense competition and can easily be outgunned by bigger foes. Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced.
  • HUBSPOT  |  THURSDAY, JUNE 10, 2010
    [Blog] Why Inbound Marketing Might Not Be Working for You
    Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. Your blog is a desolate, lonely place. You've been blogging carefully away. You're using your long-tail keyword phrases strategically in your blog titles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Blog] The business case for SXSW Interactive
    It’s amazing to connect with people from the blog community. It''s amazing to connect with people from the blog community. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Blog] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Blog] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Blog] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    Know that a proactively written blog post, email piece or landing page that addresses an active discussion in your target group is better than a 15 page whitepaper that takes 3 months to write. But instead, many of us will announce this news by saying something like, “Our corporate blog is the latest feature of our online properties.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Blog] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    2.     Blog – This plays a key role in lead nurturing and educating prospects.  Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics.  This increases the propensity that visitors re-share this information on their own blogs. Do you have a buyer persona? Vimeo.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Blog] Top Content Marketing Challenges, Benchmarks, and KPIs
    Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 8 Tips to Cultivating a Successful API Program
    Look to your developers for guidance: track GitHub activity, Stack Overflow , blogs, and forums for feedback and issues. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have any tips to add?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Blog] 5 Ridiculous B2B Social Media Marketing Myths
    We are past arguing if B2B companies can use social media like we did in the early days of this blog. B2B social media is gaining wider adoption. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. Change and myths go hand-in-hand. This is wrong.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Blog] How Does Social Media Leave A Footprint On Your Business?
    Take note: Blogs are still necessary in your marketing campaign, as 57% of companies continue to find new customers through blog posts. 'As you know, B2B leaders must reassess their marketing campaigns to include social media. But do you really understand the impact social media has on your bottom line? Facebook (73%). LinkedIn (19%).
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blog] 5 Amazing Foursquare Stats [Infographic]
    Check out the infographic below (missing animation) or click on over to the Foursquare blog to view the animated version (cool!). Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! 10 million people currently use Foursquare. Check out [link].
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Blog] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Blog] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Blog] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    The site is updated constantly with new deals, has an active blog and a “brag” lounge, which is an interactive chat spot to share all things couponing. According to Hubspot, US internet users spend 3x more minutes on blogs and social networks than on email. In other words, healthy social business, by its very nature, is contagious.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Blog] A Handy Holiday Marketing Calendar
    Next, determine what images, email templates, landing pages, postcards, or email, blog and social media copy you plan to use in your campaigns. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • B2B VOICES  |  MONDAY, OCTOBER 3, 2011
    [Blog] Are You Ready for a Real-Time B2B World?
    One objective of this blog is to continue to raise the business relevance of social media in B2B communications. The past two weeks may have been an eye opener for firms who tend to ignore the “real time” world.  In fact, we may be reaching a tipping point as more and more data comes online via social media. Need a Strategy?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Blog] Content Marketing and SEO: Long Articles vs. Short Articles
    However, the most well-read blog posts on our site are short articles , articles that are 300-500 words. The longer articles on our blog should be doing better, but the shorter articles on our blog are doing better. 'Longer articles are en vogue again. Hubspot''s CMS won''t allow us to publish an article under 600 words.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog] Anecdote: Most Significant Change - a primer
    Blogging. Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Narrative.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Blog] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog] What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
    Meaning, well-known publishers are being favored, though Google does promise that "you''ll also find some great articles from lesser-known publications and blogs." 'Just a couple weeks ago, Google released a new feature -- "in-depth" articles. The idea was to bring quality content to surface. But it also goes beyond that. So stay tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blog] 25 ideas for your social media network strategy
    Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. 'Behind every social media strategy you have to have a content plan and a network plan. But a network plan? MAKE it happen.
  • JUNTA 42  |  FRIDAY, DECEMBER 23, 2011
    [Blog] A Content Marketing Christmas Story…Story
    Do you receive guest blog post requests? I can’t tell you how many times I’ve talked to brands who start a blog and stop that blog within six months, unhappy with the results. Joshua Pulizzi in front of "A Christmas Story" house in Cleveland, Ohio. It happened, but it wasn’t meant to be. What if?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Blog] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Blog] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. Held in San Francisco (Feb.
  • DIGITAL VOICES  |  TUESDAY, JANUARY 28, 2014
    [Blog] Should Everything Go Mobile?
    This thinking is echoed in any number of blogs, articles and studies that many of us have seen. 'We are currently working with a customer to develop a secure customer portal addition to their public website. This trend seems unlikely to change any time soon. This got me thinking about the question posed by the title of this article.
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 10, 2010
    [Blog] A voice from the Nashville flood: Social media as a lifeline
    In my experience, the most relevant and up-to-date information came from blogs, Twitter and Facebook. While some of these efforts have been covered in traditional media, most groups have used Twitter, Facebook and blogs to get the word out. Last week I had the pleasure of meeting Laura Click in downtown Nashville. Digg this!
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Blog] A Simple Formula for Writing Kick-Ass Titles
    In fact, we got one in this blog post''s comments section. If you don''t know what a working title is, read this blog post. The header in this blog post, for instance, plays with alliteration with "Foolproof Formula" and "Writing Wonderful." 'Look, I said ass. And in a minute, you''ll know why. hence me writing this here post.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Blog] Full-Screen Facebook Ads a Game Changer?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'Facebook is stepping up its advertising game! Steamfeed.com’s Brian S. Women under 30. Men over 30.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Blog] How to Structure a Kick-Ass Marketing Team for Any Company
    You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Blog] Customer Engagement: A New Spin on Customer Intimacy
    Today, we might engage customers with games, social networking sites, blogs, discussion boards, or video, as compared to the “old days,&# when we engaged clients with such practices, techniques and events such as customer research, sweepstakes, golf outings or open houses. Kenyon Blunt. What is Customer Intimacy? Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Blog] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. Now if you’ve read this blog for any period of time, you know I am huge adovcate of the social web and its potential to transform businesses.  But at what cost?
  • BLOG MY CALLS  |  MONDAY, JUNE 17, 2013
    [Blog] Why We Wrote a 30-Page White Paper About Call Tracking and Local SEO.
    An issue with such profound consequences on both sides deserves a lengthy and thought-out response--not an endless parade of forum comments and blogs. 'Thomas Aquinas spent the latter part of his life writing Summa Theologica--his 1500+ page grand treatise on religion. It is the Summa Theologica of the call tracking and SEO issue.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Blog] What is Call Tracking?
    The pupose of this blog is to have a basic call tracking discussion. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking?
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Blog] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    'After reading two more blog posts this week about how local SEO can supposedly be harmed by call tracking, we''re throwing down the gauntlet. We dare you to show us data that call tracking when used properly--hurts SEO. PLEASE FINISH THIS ARTICLE BEFORE YOU LEAVE YOUR COMMENT. How is Call Tracking Not Used Properly? You''re right.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Blog] What We Can Learn from Fortune 100?s Most Social CMOs
    That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Blog] My 15 Minutes of Social Media Shame
    I''m five months pregnant with my second kid, and I happen to have a baby blog I started when I was pregnant with my first son. To document my second pregnancy, Sunday night I posted a picture of my growing bump to a page on my blog. 'You know how they say, "everyone loves a pregnant woman"? thinking it was my personal one. FacePalm.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog] Does Your Company Inspire Trust? How Online Communities Can Help!
    And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really. social trust b2b online community
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Blog] Are You Promoting Your Facebook Fan Page?
    Put a widget on you website and blog - don’t assume that people know you have a fan page. I must confess that when it comes to promoting our Facebook page, we don’t do a good job. guess in my case for the targeted audience we’re going after, I don’t know if this is the most effective place to do it.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Blog] Content Curation for Lead Nurturing
    It doesn’t need to be a detailed blog post.  Here’s another email that’s only three sentences long from Patrick that was also effective (and it turns out, relevant to the topic of this blog post). Content Curation for Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. BUSTED].
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 19, 2012
    [Blog] Social media: It’s a matter of time
    Spending just a short amount of time first thing in the morning to respond to any mentions or direct messages across your various networks and having a quick browse of top blogs and news feeds to share with your followers will save your hours later in the day. One of the most laborious and time consuming social media activities is blogging.
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 5, 2013
    [Blog] Instagram Will Be “Ad Free” No More!
    In an announcement that came from Instagram directly via a blog post , the popular photo sharing company announced that it will start rolling out ads on the platform in the “next couple months.” © 2013, VR Marketing Blog. appeared first on VR Marketing Blog. We’d love to hear in the comments.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog] Little Things that Make a Big Difference in Sales and Marketing Success
    You hear about the 80/20 rule in a lot of contexts and I talked about how the Pareto Principle applies to sales and marketing in a 2010 blog post titled: The Four Pillars of B2B Marketing Success. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto
  • GREAT B2B MARKETING  |  MONDAY, JULY 11, 2011
    [Blog] How to “Engineer” a Marketing Fiasco
    This blog post was excerpted from a longer article titled Fatal marketing mistakes for tech companies , published by ColoradoBiz Magazine. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually be networking with people they already know).
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Blog] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Blog] Savvy Week in Review - February 25
    People Are More Important than Klout – by @treypennington Wrapping up a series of conversations on his own blog and elsewhere, Trey Pennington dismantles the game-able Klout ranking system and reminds readers what Real Influence is all about Even though February is a short month, it can feel long!
  • MARKETING EDGE  |  SATURDAY, APRIL 3, 2010
    [Blog] 3 Qualities of a Community Catalyst – Part 3
    Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Lisa Qualls of Fresh ID from Albert Maruggi on Vimeo.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 5, 2007
    [Blog] Sales Lead Generation Cycle: PR's Role
    Media coverage, research papers, trade show presence, speaking opportunities and blogs are a good way to reach this audience. Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list. Key issues facing the manufacturing sector.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog] Why Nonprofit Social Media is a Waste of Time
    start a blog….             2.  BLOGS. Do you think the root of “blog” is “blah”? If you blog from that perspective, there’s really no point.  But not if you don’t know your purpose and where you’re headed with your blog. So don’t begin a blog without an articulated purpose, content plan and editorial calendar. 
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Blog] The Only 5 Content Marketing Metrics that Matter
    Image: chris runoff ] If you liked this, try: 4 Boardroom-Approved Reasons for Content Marketing What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t Social Media Metrics Beyond Feel-Good Moments. “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. Great.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Blog] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    'Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. 4) Blog Posts. An infographic on MDG Blog unveiled how articles with compelling images average 94% more total views than those without.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 10, 2014
    [Blog] The Gender Gap: Hiring Women in Inside Sales
    In Trish Bertuzzi''s blog post, Hiring More Women in Technology Sales , she notes that when recruiting women for sales jobs, it is important to avoid using war words. 'As an inside sales manager, I try to use my few minutes of downtime to read articles related to my field. The list goes on and on.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Blog] 12 Tips for Building and Managing a Bigger Sales Pipeline
    You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? The majority of your leads may be qualified, but they’re not ready to be worked into an active buying cycle. for you.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Social Media Use by Job Function Stats – Indicates Need to Change.
    As you begin to roll out social media efforts inside your organization, monitor and track the results against goals you may have set, whether it’s a document download, site registration, a ReTweet, a blog subscription or any number of goals.  Wendy Boyce. In that report, there is also a section on social media usage by job function.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Blog] Buyer Persona Insights Joins B2B Marketing Zone
      Here you will find excellent blogs such as Savvy B2B Marketing , Marketing Interactions , B2B Lead Generation , Marketing Genius Blog , and several more.    Buyer Persona Insights is pleased to provide contributions covering the growing use of Buyer Personas as a strategic practice in B2B Marketing and Sales.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Blog] The Real Truth About Mexico
    I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Blog this on Blogger. The Truth About Blogs & Your Business. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Share this on del.icio.us. Digg this!
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Blog] How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
    Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog , how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Visit the IMPACT Blog for more content from John and the agency. Months are no longer tracked and measured on the 31st. Here’s how. The result?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog] Twitter Writing 101: RTs, Hashtags and More
    Writing a descriptive, enticing title for your blog posts will make it simple for you – and others – to share your posts on Twitter with impact. Just like with hashtags, it can be helpful to keep a short list of keywords at the ready to integrate into your blog post titles and Twitter updates. Character Length. Better. ReTweeting.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] 4 Simple Ways to Optimize Your Website for Local Search
    Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Again, just make sure you are writing FOR YOUR READERS and not causing harm by adding blog posts or categories that are geo-targeted but confusing. Standard SEO practices apply here. Page Titles. Meta Description.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog] R.I.P. Social Media Consultant
    If you remember that post, you’re probably already taken aback by the title of this blog post, but over the last several months, the landscape for how businesses use social media has drastically changed. The business world has always had PR agencies, ad agencies, SEO firms, and various digital and marketing agencies.  What’s your take?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Blog] The 9 Emails Your Business Should Be Sending [Guide]
    The “Read more” link takes your customer to your blog for the full article. It’s a great way to engage with customers via email and boost blog traffic. © 2014, VR Marketing Blog. The post The 9 Emails Your Business Should Be Sending [Guide] appeared first on VR Marketing Blog. Promotional Email.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    If you''re using Pinterest to promote blog content, you might have trouble finding ways to encapsulate the actual contents of the post in just a visual and a pin description. Better than pinning a thousand-word blog post, wouldn''t you say? 'Tumblr. Instagram. And with its 70 million users, Pinterest seems like a good place to start.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] How Marketers Can Decipher the Data Deluge
    'Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Blog] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Adding social sharing buttons for sites like Facebook , Twitter , LinkedIn , and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers. So if it's so easy, everyone must be doing it, right? Wrong. of websites. Marketing Takeaway.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Blog] 10 Do's and Don'ts for Using Stock Photos in Your Marketing [SlideShare]
    Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside. 'Stock photos get a lot of hate.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Blog] 4 Lessons Social Media Pros Can Learn from DemandGen
    You’ve got a Posterous and a Tumblr blog. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You say “epic” a lot. And you have a lot to learn. Sometimes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Blog] The New Market for Social Media Consultants
    Neicole   Crepeau  is the Senior Marketing Manager at Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contibuting {grow}  Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. What is social collaboration? Think Yammer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog] Twitter through a fresh set of eyes
    also wanted to help them out by giving them some link love to their own student blogs so check ‘em out! These followers have also told me that my blog could be beneficial to my career if I keep it up. It was fun seeing Twitter again through the fresh of eyes of these students. Who knew? I have trouble composing a tweet.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Blog] Act-On Inbound has arrived
    Optimize your blog for search engines. The SEO Audit plug-in for blogs will bring your bloggers’ posts into the search mix through integrations with WordPress and Drupal. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On. Let’s break it down: Buyers are searching. Get found!
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Blog] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. One easy way to create it is to post your social media feeds to your blog. Wacky News of the Week: Manage Your Online Reputation. Step 3.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Blog] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Using magazines Cosmopolitan and The New Yorker as analogies, Sean stresses the importance of and describes two very different types of blog content : content that attracts and content that converts. Marketing Takeaway: Feed your blog with a balance of different types of articles to attract new readers and convert more customers.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Create a podcast by recording and editing an audio file.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Blog] 10 Things You Need to Know About B2B Mobile Marketing
    During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Mobile mobile smartphones Stats
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  These are a great way to show that all the content, blogging, linking, and social outreach is actually impacting the bottom line.  But be careful about measuring activity, not results.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Blog] 7 Common B2B Social Media Marketing Mistakes
    For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Share your thoughts, post a comment.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    [Blog] Sales Team Enablement Content: Ready to Engage
    Ideas Blog. Home Ideas Blog Brainshark Articles Sales Team Enablement Content: Ready to Engage. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Ideas Blog.
  • WWW.BRAINSHARK.COM  |  TUESDAY, FEBRUARY 26, 2013
    [Blog] Lessons for Video Marketers from 3 U.S. Presidents
    Ideas Blog. Home Ideas Blog Brainshark Articles Lessons for Video Marketers from 3 U.S. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Blog & Community.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Blog] Contact Center: Did Your Agent 'Own' The Call?
    In this blog we''ll specifically discuss the phrases and keywords Conversation Analytics listens for to determine if the agent ''owned'' the call. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Blog] Best Local SEO Guides, Tips and Tactics of 2011
    Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. by AllBusiness. ** 5 STARS.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Blog] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    In fact, we've blogged about how to write CTA copy that gets people clicking , we've shared the sloppiest mistakes marketers make when creating CTAs , and we've even taught readers how to master the design of their CTAs. on a web page, on a blog post, in a sidebar, within an ebook, in an email, etc.), Shame on us! Step 1: Pick a Shape.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Blog] 9 Google Analytics metrics every marketer should know
    Sign up for your email or subscribe to your blog? Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. And less may be more.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 12, 2013
    [Blog] A Picture is Worth…
    According to Jeff Bullas’ blog post 6 Powerful Reasons Why You Should Include Images in Your Marketing , images encourage people to engage with your content. highly recommend reading the rest of his blog post for some tips on integrating photos. 'Today’s post is from our PR Engineer, Rachel Kerstetter.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Paul has been writing a great blog called Marketing Darwinism for years, although Paul is a marketing leader today. Write a blog like this one and engage with media interviews too. Thanks also to Buyerzone for naming this blog the Best B2B Blog of 2012. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.
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