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  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Blog] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 2.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Blog] 57 Basic Marketing Analytics Terms Everyone Should Know
    To read more about HubSpot''s Events, see this blog post. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. For more details on how to do this in HubSpot, see this blog post. O. All Interactions. Annotations. Bounce Rate.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Blog] How to Build Strong Brand Storytelling From the Inside Out
    If your blog is talking about problems you’re solving for customers, does you technical support team know about them? This post originally appeared in the Content Marketing Institute blog. January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. It’s Not You, It’s Me.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Blog] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Absolutely! Are marketers scared of video?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Blog] Savvy Week in Review - April 13
    Redesigning Your Blog to Drive Reader Behavior by @jaybaer. Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis. You’re certain to be inspired
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2011
    [Blog] Savvy Toolkit - 9 Types of Collaborators
    The SavvyB2B Marketing blog is at its very heart a collaboration. No one of the six of us can take more or less credit for its success. We are truly all equal partners. Perhaps hard to believe but I can't really remember one substantial disagreement in the almost 3 years we have been at this.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 16, 2013
    [Blog] July Sales Training Tip: YouTube.com
    Blog:  www.YourSalesManagementGuru.com. Your July Sales Training Tip: YouTube.com. Normally at this time of the year, I am reminding my clients that it’s time to begin building their 3 rd Quarter sales training plans.  Each sales meeting schedule is defined by date/time, topics and assignments-as to who is training on what topics. 
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog] The Secret to Destroying Your Marketing Career, In One Chart
    It contains all of the data in this blog post, and much more. Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. And what do those positive results mean? marketing data Analytics
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it. Picture it.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Blog] 10 Must-Attend Food and Beverage Conferences
    Get more marketing tips and know-how by subscribing to the VR Buzz weekly newsletter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. ” Have you been to any of these conferences?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Blog] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Take, for example, this site, the AT&T Networking Exchange Blog. This post was originally published on AT&T’s Networking Exchange Blog. Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  Rather, they think of a brand as a whole entity. Real people. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 17, 2013
    [Blog] What Makes a Tweet Engaging? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Each of these elements indicates a level of engagement. Is anybody @ tagged? Is there a link? Links.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Blog] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Blog] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. A Value Proposition plays an important role in differentiation, which in turn affects lead generation. These work best for middle of the sales funnel (MoFU).
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Blog] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion.  Let’s talk retargeting.  Tracking Retargeting. Company A: Website.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Blog] Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?
    Opentopic blog >> moz.com What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Blog] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    Read this blog post to learn more about how it works. 2) The Email Game. couldn't write a blog post about inbox organization without including my go-to strategy for getting to -- and maintaining -- inbox zero. Most people have a love-hate relationship with their email inbox. And boy is it easy to lose control. Price: Free. Price: Free.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Blog] The Definitive Guide To Lead Nurturing
    The Definitive Guide To Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing b2b
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Blog] 20 Variables Every Marketer Should Be Testing
    Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. What about a combination of the two? 9.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Explosive Growth in Marketing Tech: 7 Categories to Implement Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And it certainly is.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Blog] Quit Obsessing About the Customer Journey
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. Maybe, maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Blog] Four ideas to overcome content saturation in your niche
    It is, for many reasons, and if you have read this blog for a period of time, you know how hard I fight for quality in each and every post. It is, for many reasons, and if you have read this blog for a period of time, you know how hard I fight for quality in each and every post. Content saturation is a legitimate strategy. Hello. 4.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Marketing Showcase Series # 10 French Connection YouTube Channel
    The design of the channel incorporates links to its online store, Twitter, Facebook, email newsletter and blog. 2. Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is In short, it’s every woman’s dream.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog] Why Marketing Outsourcing is Growing So Quickly
    In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast. Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Blog] Can't Focus? 5 Ways to Overcome Distractions at Work
    Read this blog post to learn how to set this up.). That way, you're not losing productvitiy between them and trying to get back into the "flow" every other hour," says Leslie Ye , a writer for HubSpot's Sales Blog. How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? The second?
  • CAPTORA  |  WEDNESDAY, JANUARY 20, 2016
    [Blog] Do The Math: Ensure Marketing and Sales Goals — and Staffing — Match
    The post Do The Math: Ensure Marketing and Sales Goals — and Staffing — Match appeared first on Captora Blog. The good news: Your marketing organization has figured out how to generate 1,000 leads per month systematically. Get ready to start refreshing those untouched lead reports… Sound familiar? Simple Solution: Do the Math! .
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Blog] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Marketers and sales professionals can now target specific individuals and. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Blog] The Salesforce World Tour Comes to the Nation’s Capital! — Dreamforce & Salesforce Events
    Opentopic blog >> medium.com The Salesforce World Tour Comes to the Nation’s Capital! We’re bringing the very best of Dreamforce to you in Washington DC with the Salesforce World Tour. Catch all the action, excitement, education, and big announcements, for FREE! Washington Convention Center in. Marketing Technology Cmo undefined
  • OPENTOPIC  |  WEDNESDAY, APRIL 6, 2016
    [Blog] It’s Time to Automate Demand Gen
    Opentopic blog >> business2community.com Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. In essence, it’s increasing our ability to effectively discover, engage and nurture prospects. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, APRIL 1, 2016
    [Blog] Infusionsoft Everything: 20+ Ways to Take Care of Business with the Sales and Marketing Automation Software
    Opentopic blog >> zapier.com Your days are filled with communication: a call to your internet service provider, a way-too-long email chain with your accountant, and a voicemail message waiting from a supplier. And then there are your customers—the people at the center of your business who are the most important to communicate with.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Blog] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    Opentopic blog >> business.linkedin.com There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy.
  • OPENTOPIC  |  WEDNESDAY, MARCH 23, 2016
    [Blog] Learn fast-growth mobile data strategies from Docusign, HotelTonight & more (event)
    Opentopic blog >> venturebeat.com On Thursday, VentureBeat will host an event on Mobile Data Strategy in San Francisco about how best to put together a fast-growth mobile strategy using data. Marketing ROI Cmo marketing roi
  • LEADER NETWORKS  |  FRIDAY, APRIL 22, 2011
    [Blog] Building Employee Communities
    IBM is an example of a company that supports initiatives to increase openness, ranging from their early adoption of wikis and blogs to the notion of jams and social network analysis. Encourage your staff to blog, tweet, update, livestream or livecast in an interactive and collaborative manner with employees, partners and shareholders.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Blog] 10 Facebook Tips Every B2B Marketer Should Know
    Don’t spam with constant links to your Web site or blog. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Post on Facebook three to five times a week. Don’t feel overwhelmed!
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Blog] Add Some Zen to Your Marketing with Optimonk
    Join us for our co-hosted webinar coming July 29th at 10 am PT! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. to see which options have the best conversion rates with your customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Blog] Driving Engagement and Conversion with Marketing Apps
    In the coming months, tune in to this blog where you will see use cases describing in detail how Modern Marketers are taking advantage of AppCloud to drive success. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. Hitting the Open Road. Data Partners.
  • OPENTOPIC  |  MONDAY, APRIL 4, 2016
    [Blog] SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?
    Opentopic blog >> moz.stfi.re Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to.
  • INBLURBS  |  TUESDAY, OCTOBER 16, 2012
    [Blog] The Debate Results: Will Technology Kill the Call Center?
    She’s a seasoned writer having produced copy for business journals, a sports magazine, daily deals advertising and industry blogs. Last month, I told you about an upcoming online debate called: “Will Technology Kill the Call Center?” and Etech Global Services. Did they ask a question to a virtual agent?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Blog] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    Here are five existing sources that you can re-purpose for publication on your blog, as free PDF downloads, and share via social media and your e-newsletters to engage your current audience members and attract new ones: Existing Content Source #1: Sacred Texts and Writings. That means you''re sitting on 52 different blog topics. Grace.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Blog] Do Marketers Have Any Credibility?
    Mike Gospe  (@mikegospe) explains in his blog and new book about why Marketing should take the “high ground&# (and a seat at the leadership table ) in this debate by becoming an advocate for our customers: The marketing high ground represents a special place where you know the market so well, so deeply, that you become the customers’ advocate.
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Blog] Is it ever OK to block audience comments in social media?
    know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I do answer a few. To me, that’s the point.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Blog] 4 Ways to Delight Visitors With Your 404 Error Page
    Maybe the developer forgot to remove that link when they deleted that blog post. By taking some extra time and giving some thought to your 404 error page, you might snag a potentially lost client. (At the very least, you mind snag a spot on a "best of" blog post somewhere.) This post originally appeared on Agency Post.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Blog] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    When I hear Content is King I think of endless blogs that are taking up peoples’ valuable time. How many corporate blogs are out there? Of course content is more than blogs and text, it’s also video and photos and podcasts and whatever else we can fit onto a web site. As a marketer, every day I hear something new. will anyways.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Blog] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Hop on your favorite social channel and tell us which autoresponders you use. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. For our final post, it’s all about follow-up and confirmation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Blog] What Challenges Do Content Creators Face?
    So when we saw this great article in the MarketingProfs blog, we wanted to share it. He’s the author of Read This First: The Executive’s Guide to New Media , he blogs at [link] and is @ronploof on Twitter. _. BtoB Lead Generation : Content Marketing Challenges. We share the beginning of the article, along with a link to read the rest.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Blog] Nine Habits of Highly Engaging Content Marketers
    Whenever I hear about a new blog, webinar, tool, or tactic, I just can’t wait to give it a whirl. When I want to dig deeper, I'm reading blogs, downloading e-books, and/or watching YouTube videos. Read the blog topics that your audience would read. Make sure your Web site is up to the task. What does this mean?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Blog] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. You’ll be able to find even more prospects because of this.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Blog] 17 Silly Missed Lead Generation Opportunities
    On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish. Again, try to align the content of the offer with the content of the blog post as best as you can in order to increase click-throughs (see the bottom of this blog post for an example!)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Blog] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Tonya Donnelly , from Schneider Electric, said “With prospects educating themselves, most have already made up their minds by the time they reach out to you – so you have to be out there, everywhere, in social media, blogs, etc.” Below I share my takeaways from this event in the form of images captured from some of my favorite moments.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 2, 2015
    [Blog] 7 Time-Saving Apps Every Business Owner Needs
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Time-Saving Apps Every Business Owner Needs appeared first on VerticalResponse Blog.
  • JUNTA 42  |  SATURDAY, MAY 2, 2015
    [Blog] This Week in Content Marketing: The New Media Model Will Include Selling Products
    After roasting The Wall Street Journal ( again ) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. Robert declares that this article is a contender for the stupidest blog post of the year. I can’t imagine how it got approved to appear in The Wall Street Journal.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Blog] Who Goes to Eloqua Experience?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • HUBSPOT  |  FRIDAY, MAY 3, 2013
    [Blog] Yes, You Can Be in the News Business, and Here's How
    This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are? And why not? How Intel Does It.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Blog] What the Twitter IPO Means for Marketers
    What the Twitter IPO Means for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. price. Congratulations to the entire Twitter team; past, present and early-stage investors! if this resonates. Which brings us to the topic of Engagement. Tenets of Modern Marketing. Real-time. Conversational.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 13, 2012
    [Blog] If it exists, there is porn of it, no exceptions
    What this blog post is all about, first of all, is to remove the mental barrier that you have to accepting and embracing social media as an important part of your  PR , marketing and promotional channel; second of all, it’s time to call your PR and marketing team out. Well, that’s not only a pity but patently wrong. The 
  • DOCALYTICS  |  MONDAY, FEBRUARY 2, 2015
    [Blog] Docalytics for Sales Pro-tip #2: Social Selling
    recent blog post , sales expert & blogger, Jill Konrath, explains that the average social selling index score (a measure of social selling success) is only 22.8 Selling with Docalytics on Social Sites Like LinkedIn. out of 100. There's clearly a lot of room for improvement in this area. How to Eliminate the Downside.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Blog] 5 Signs You Don’t Know Your B2B Customer
    This article originally appeared on the Cintell blog. Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. For a board game, this strategy works well. But take a close look. This month?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Blog] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Blog] The Art of Opening Social Conversations
    Ever consider guest blogging? By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. It’s also about communication – the ways in which you initiate, nurture and conclude conversations with others about your content. And yet, this second part of the engagement puzzle rarely gets talked about.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 7, 2011
    [Blog] With these 5 tips, you can utilize Facebook for business
    Facebook:  it’s mainly good for teenagers …or at best, for B2C-type businesses.” A year or two ago, that may have been true;  but a whole lot has changed.  As one example, we blogged recently about how the leading social networks have embraced advertising;  [.]. We’ve heard the grumbling …in fact, we were once part of it. 
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Blog] 12 Time-Saving Tools for Administrative Tasks
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Time Management. RescueTime. My Minutes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Blog] Three dazzling examples that turned online influence into offline results
    “I just wanted to meet you and say hello. I am a big fan of your blog.” For the fellow, I provided a free speaking engagement for him in Ireland, invited him to guest post on my blog, and he secured a coveted speaking slot at Social Slam a few weeks ago — his very first speaking opportunity in America. “Mark!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Blog] Matching Marketing Technology to Business Strategy: A Starting Framework
    As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* If you’re reading this blog, you should attend. Bluff called. Until Scott asked, I never had a reason to create the framework for a generalized approach. Norton.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog] How to Build Your Influencers in Social Media
    Next, start a blog. Take it even further, well outside of your own site or blog. Comment shamelessly on their own blogs and their own tweets and posts. A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Are you already Kim Kardashian? Do you have a sex tape?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 19, 2013
    [Blog] 8 Search Engine Optimization Tips Everyone Should Know
    The newest culprit to be assaulted by Google is guest blogging. Share in the comments. © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Let’s dive in, shall we? 1. Neither is good. WRONG!
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog] Webinar Recap: Top 5 Online Lead Generation Techniques
    We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business. On Twitter or Facebook?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Send your holiday and end-of-year fundraising emails for free with VerticalResponse. © 2014, VerticalResponse Blog. The post 8 Holiday Fundraising Tips for Non-Profits appeared first on VerticalResponse Blog. Tip #1: Share stories. All rights reserved.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 12, 2012
    [Blog] 2013 Marketing Automation Trends That Will Boost Your Social Media
    When I did my blog post on marketing automation vendors with social media features , I was struck by the lack of consistency between the social features offered in each platform. During my research for this blog post, I was reminded of two digital marketing trends that could have a significant influence on future MA platforms. 1) Showrooming.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [Blog] [Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders
    How to Avoid Common Email Blunders was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lizzy Funk We’ve all done it. Panic ensues. YOU
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blog] The 4-Hour Marketing Workweek
    Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. To save yourself even more time, ask the writer to include internal links within the blog copy. Me neither.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog] Content Retargeting: A Marketer's Guide to Getting Started
    The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% At WordStream, we first identified a few key segments (as shown above): People who visited our blog. blog category visitors). Very low conversion rate ( under 2% ). For us, the answer was retargeting.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Blog] Savvy Week in Review - February 3
    Here's how you can boost the value of your blog and social media engagement. February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. Here's why you need to craft them with care -- and some tips on how to do it.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Blog] Savvy Week in Review: November 11
    This post on the {grow} blog provides some good ideas for how get started sanely. Happy Veteran's Day and 11/11/11! Whether you have the day off or are counting down the moments until the official weekend arrives, we think you'll find teriffic inspiration in this week's round up of our fave posts. Are you sure?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    With that new found time, smart marketers will catch up on some good podcasts, do some reading from their favorate blog or books, and maybe discover a new idea that can take his or her business to new places. by Jason Miller What is the best holiday gift for a Marketer? Ann Handley , Chief Content Officer at MarketingProfs. love moleskins.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Blog] Reinventing Invention: Online Only Video: The New Yorker
    SEE ALL BLOGS. Goings On Blog. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Blog] Savvy Week in Review: December 9
    The Most Common Business Blogging and SEO Mistake in the World by @TheSalesLion. In this post, Marcus Sheridan tells you why your blog may not be meeting your expectations. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! It's simpler than you think.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 20, 2013
    [Blog] Digital Marketing: How to craft a value proposition in 5 simple steps
    So, today’s B2B Lead Roundtable Blog will highlight Austin’s  session on you how you can craft a value proposition in five simple steps. Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. What is a value proposition?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog] It may be time to drop your annual marketing strategy
    In the last year, Pinterest has emerged as a successful source of blog traffic. could go on and on. - In the last year, Pinterest has emerged as a successful source of blog traffic. It’s that time of year when many people are solidifying their annual plans for the upcoming year. How much is it POSSIBLE to plan today? Every month.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Blog] 14 (of the) Best Email Marketing Tips and Guides of 2014
    What blog posts have you written in the last month that they might find helpful? He explains how OptinMonster gets a reader’s attention while on your blog or website, how to set up the tool, create a design, and output settings (“You now specify some settings related to where the opt-in box will appear.  Postal Service.
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Blog] Why SEO is Really Dead This Time and What to Do About It.
    Use content marketing and your blog, Twitter and Facebook, Pinterest and LinkedIn to answer your customers’ key questions. Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. But let’s take a look at some signs that SEO is really dead.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Blog] 11 Reasons to Focus on Quality Content
    Create magnetic headlines for your blog posts, emails, and paid ads and prospects will click through to your pages. Good blog writing and article writing engages readers. Professional copywriting, content writing, and blogging attracts incoming links from other trusted websites and blogs in your industry. Image source.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 28, 2012
    [Blog] Marketing without a Customer Intelligence Hub is like living without a brain.
    Our CEO, Kenyon Blunt has written a blog titled “ The Three Fundamentals of Multichannel Marketing.” ” In it he introduces the term — Customer Intelligence Hub — “a central repository that integrates data from all sources and enables real time analysis for a variety of business and marketing decisions.”
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This content outperfoms other content on the Top Rank blog by a significant margin. His top post, which is worth reading if you haven’t already, is on the Top 20 Content Marketing Blogs. What did we miss? Tools.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none. doubt it. What do you think?
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Blog] Capitalizing on Pinterest Rich Pins price notifications
    Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How huge?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 1, 2012
    [Blog] Marketing Made Simple TV to premier on May 10th at noon ET
    Here are our first show guests (subject to change): Mitch Joel , CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker). Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Watch for it.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Blog] 7 Content Marketing Lessons from Napoleon Hill
    that works in conjunction with the regular content you already produce (blog, enewsletter, etc.). ” Without a doubt, the biggest reason why a content program does not succeed is because it stops. I’ve seen brand after brand start a blog or enewsletter or white paper program or podcast series and stop after just months.
  • VISUALLY  |  THURSDAY, FEBRUARY 11, 2016
    [Blog] Marketing to Baby Boomers [Infographic]
    The post Marketing to Baby Boomers [Infographic] appeared first on Visually Blog. There are four living generations in America, and each has a different set of experiences and goals. Here are some the basics on marketing to Baby Boomers: Baby Boomers want to be reminded of their accomplishments and look towards the future, not their age.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 18, 2013
    [Blog] Get Lucky In Las Vegas
    Incoming search terms: blog act-on com get-lucky-in-las-vegas The post Get Lucky In Las Vegas appeared first on Marketing Action Blog - Act-On. MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. This event is the largest vendor-neutral, research-based email marketing event.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Blog] May Brings New Products and Updates from Google
    Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. Hannah Beacham, our Social Media Specialist , will be sharing her thoughts about Collections in an upcoming post on the emagine blog. The first week of May was a busy one for Google! Goodbye Queries Report. Hello Search Analytics.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Blog] How much content is enough for effective content marketing?
    How often should I blog? Sure, it’s true that a once-yearly blog post isn’t going to work for you unless a) you’re already a star or b) it’s a Pulitzer-worthy post every year, but a daily dose of mediocre not only won’t get you any better results, it will drive away your audience. . (Photo credit: Wikipedia). Size Does Matter.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Blog] Why Marketers Are the New Wingmen
    Why Marketers Are the New Wingmen was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Marketers Are the New Wingmen appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. different perspective. How do you prefer to be reached? What will get your attention?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Blog] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Blog] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    This wildly popular post ran on the Marketo blog – with over 731 shares on social media. This blog is powered by WPEngine – the best WordPress hosting on the planet. We love to read your comments and appreciate those who share our blog posts on social media. By:  Dayna Rothman. But it is also a lot of hard work.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Blog] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    41% of marketers confirmed that inbound marketing produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing ( tweet this ). Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 13, 2014
    [Blog] From MAGNET: The Future of Manufacturing in Northeast Ohio
    Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s  Manufacturing Success blog and is reposted with permission. You can visit MAGNET online at manufacturingsuccess.org. The Future of Manufacturing in Northeast Ohio.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Blog] Expert Tips for Optimizing LinkedIn for Lead Generation
    Are you mentioning your company page in your blog? Expert Tips for Optimizing LinkedIn for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.
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