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  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Blog] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog] How to Cheat at Inbound Marketing
    How to Cheat at Inbound Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Things like: What is inbound marketing?
  • HUBSPOT  |  THURSDAY, NOVEMBER 8, 2012
    [Blog] Reality Check: How to Tell if Your Marketing Content Is Actually Valuable
    In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. That's why we started putting skill-level tags on all of our blog posts and ebooks, so readers could gauge whether the content was right for them before they invested too much time in it. Is our content actually helpful?
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Blog] Free 25 Minute Content Marketing Webinar
    You will learn: How to drive relevant traffic to a website or blog. Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. marketing return on investment (ROI). Book Your Place Today.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Blog] The Next Chapter for Social Finance and Three Things to Consider
    Blogging isn’t supposed to be easy. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? First, let’s look at a round of each announcement. Securities Exchange Commission. ” Bloomberg Terminal.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blog] Should Investor Relations Teams Use Twitter?
    Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? You need to follow the sentiment.
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Blog] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Joel Achenbach, a staff writer for the Post, recognizes that the newspaper’s decision won’t be popular in a blog post on the paper’s site. Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. Be helpful.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 22, 2011
    [Blog] Considering Hiring An Inside Sales Rep? What’s Your Plan?
    For more details on metrics, feel free to read my previous blog on the right metrics for your team. If you are considering bringing on a new inside rep to find new business opportunities, there are a couple important steps to consider. Post it on a handful of high traffic sites to ensure that the right volume of candidates apply.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 5, 2011
    [Blog] How To Find Better Contact Info For Those In The Cold Call Trenches
    This week I wanted to highlight a great blog I came across from Don Perkins of Mindmulch.net. When I first stepped into the cold calling world years ago there were few tools at our disposal to find my target prospect. Guess what? Those folks rarely, if ever, call you back. It certainly wasn’t an exact science back in those days.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 4, 2013
    [Blog] Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement
    Marketo: In a recent blog post of yours, The Nick of Real Time , you asked the question, “Are customers’ expectations getting out of control with real time engagement?” wrote a blog post about it. wanted to go ballistic and the forums for doing so are Twitter, Facebook, and blogs. Are you are finding that to be the case?
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Blog] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • THE EFFECTIVE MARKETER  |  FRIDAY, DECEMBER 28, 2012
    [Blog] Content Quantity Versus Quality
    How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View.
  • MEASURABLE MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog] Michael Kors Valentine's Day Campaign is Multichannel at its Best
    Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 29, 2011
    [Blog] QR Codes: A Mobile Marketer’s Dream?
    Try the image for this blog post to see how a QR code works if you've never used one before At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. It’s a fun and social way to tie users together.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, FEBRUARY 2, 2010
    [Blog] B2B Marketing Confidential: What the iPad Teaches us About New.
    Posted by Andy Hasselwander at 10:10 AM Labels: Blogs , Influencers , New Product Marketing , Social Media 1 comments: ybharat said. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Why is this?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Blog] How to Calculate the Value of a Superbowl Ad
    How to Calculate the Value of a Superbowl Ad was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler According to Business Insider , the cost of a 30-second TV spot during the February 5 th Superbowl matchup between the New England Patriots and the New York Giants averaged $3.5
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, NOVEMBER 12, 2008
    [Blog] B2B CRM / Branding Model
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model. would be grateful for a reply.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, JULY 21, 2009
    [Blog] Customer Insight Three Ways
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, July 21, 2009 Customer Insight Three Ways Customer insight is important to marketers for many reasons. It helps in campaign design. The reason is simple.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Blog] B2B Marketing Confidential: Three Ways to Track ROMI
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • B2B MARKETING CONFIDENTIAL  |  MONDAY, DECEMBER 21, 2009
    [Blog] Part 2 of Latent Pipeline: Digital Topography
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. The key to operationalizing latent pipeline is having a really good grasp of marketing from the customers perspective, that is, online. View my complete profile
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • WEBMARKETCENTRAL  |  TUESDAY, JUNE 12, 2007
    [Blog] What Works in B2B Technology Marketing
    SEO Paid search advertising PR (including speeches, blogs, awards and technical articles) Consistent brand awareness advertising Existing customer referrals Cold-calling can still be effective – if done right. actually wind up registering to use these resources. The other 90% leave without a trace.” 10% sounds optimistic.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Blog] Why You Need Good People Supporting Your Digital Marketing Strategy
    But, had they been, I would most certainly not be writing a blog about them – at least not such a happy blog – nor would I tell my girlfriends about them. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. answer to Lululemon. wanted) a new pair of leggings. promise.”.
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Blog] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    This is the point where the team involved has many meetings to talk about short-term and end goals, target audiences, branding, blogging , email campaigns, web design , content pieces, CTAs , company voice, and most importantly, a calendar detailing deadlines for every step of that process. 'Good things take time. Execute. Adjust. Prepare.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Blog] The 2014 Content Marketing Imperative
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. InboundWriter ).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blog] The Fallacy of the Lazy Millennial
    'This post originally appeared on the Sales blog. Want that blog post done by noon? We are going to do a handful of blog articles on millennial hiring. If you have questions, stories, updates, opinions, thoughts or ideas, please post as blog comments, because you know -- that''s what millennials do. Positive attitude.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Blog] Lessons from a Year of Email Subject Line Testing - Part 1
    Our blog posts and white papers with list quantities do well. 'A year ago I set out on a pilgrimage to test some of email marketing’s common assertions about subject lines and open rates. wanted to drink from the holy grail of open rate optimization. I wanted to mix metaphors with no shame.). Each list has its own email. The Results? vs. 14.9%
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Blog] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Blog] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Blog] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Keeping things running, while kicking back sound like a novel idea?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Blog] 2010 Will Bring New Features to Demand Generation Systems
    The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • BUYEROLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Blog] Are Sales Pitches Dead in the New Buyer Experience Economy?
    Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    All bent on creating the slide deck of all slide decks to wow the prospect.  As the new buyer experience economy evolves, these so called good old days are faced with extinction. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [Blog] Ten Fantastic Facts About The History of Internet Marketing
    Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Blog] Pros and Cons of Blocking Social Media at Your B2B Company
    While this blog post is certainly no argument in favor of blocking social media sites at work, there are cases where caution is warranted. Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. tools,&# and 75% hoped to increase revenue by using these tools.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Share content (your own and others’).
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Blog] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer. Also, I hear laser vision doesn't work as well when you're wearing glasses.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Blog] Is New Google like the New Coke?
    She blogs at The Intelligent Edge. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  It was huge. Every.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list. Key issues facing the manufacturing sector.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Blog] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. Fantastic!”. mean, right? Isn’t technology amazing?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Blog] Who is the Fearless Competitor?
    Some of you may be wondering about the author of this popular B2B marketing blog. Regular contributer to PostClickMarketing blog, with articles such as “ The Problem with Kids: How Your Products and Services are Really Perceived.”. Fearless Competitor  featured in the  B2B Marketing Zone  as one of the best B2B marketing blogs.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Blog] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Specifically, social media, blogs, and organic search engine optimization are of greatest importance. Eighty-five percent of respondents rated company blogs as "useful" or better in 2010. 46% of companies that have blogs have acquired a customer from a blog-generated lead. Why Spending has Increased. What about you?
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Blog] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    This content can be in many in forms, including: Blogs. Some tips for improving both On-Page and Off-Page SEO are: Syndicate your Blog. Having our posts syndicated on this site has brought quite a bit of visibility and credibility to the Marketri Blog. The Perfect Inbound Marketing Recipe? Video. Audio / Podcasts. Whitepapers.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Blog] Data Shows: On Twitter, Women Are More Social
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
  • MARKETRI  |  TUESDAY, JUNE 5, 2012
    [Blog] You're Ready to Embrace Inbound Marketing. Is Your Web Site up to the Task?
    Add a Blog (or Blogs). Adding a blog page (or pages) your site, as well as "tagging" and categorizing each post appropriately, draws an audience that is likely already interested in what you have to offer. By subscribing to these feeds, readers get to get the latest news and blog posts delivered right to their inbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Blog] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    The factors of influence — Klout’s official blog names 35 different factors being considered when weighing on influence but that list is already climbing as the company learns more about the nature of online influence. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 10, 2011
    [Blog] B2B Social Media Example: GE MarkNet
    The Blog Spaces, which are the main collaboration and sharing part of the site, are organized by the idea hubs. This is where marketers can ask questions, write posts about marketing issues on their mind and post links to external sources like blog posts, news articles and videos. Many are not even aware of each other.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Blog] Is Snapchat for Small Businesses?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog] Are Google Ad Extensions Right for Your Business?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions.
  • CONFLUENT FORMS  |  WEDNESDAY, DECEMBER 18, 2013
    [Blog] Your homepage isn't your only entrance & landing page
    Barely anyone is landing on your homepage Assuming that you have an active blog , and are active on social media , a quick glance at your Analytics will illustrate that your effort on your homepage might have been. 'Entrance page percentages for our site. our homepage was the entrance point only 6.5% of the time. So what did I do? bounced.
  • MEASURABLE MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog] Webinar Recap - 7 Tips to Get More Leads from Your Website
    As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! Stay tuned as we reveal more details closer to the date
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Blog] Using Online Games To Sell Complex B2B Software
    I have to give IBM points for even trying this: They’ve developed an online game that walks players through a (BPM) Business Process Management) exercise. But is asking prospects to spend the time playing an online game good for all parts of the sales cycle? OK, World of Warcraft it ain’t.   Maybe. At that point, I had exhausted my curiosity.
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Blog] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Spend some time on the firm’s Web site and you’ll observe an array of industry articles, a blog that covers key trends in accounting, webcasts and audiocasts, and a speaker’s bureau with experts who can tackle dozens of different issues. Schwartz’s blog, which he launched in 2007, has since proved to be phenomenally successful.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Blog] Google+ Now Lets Users Create and Join 'Communities'
    I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. Thought so.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Blog] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Blog] Best Quora Guides and Insights of 2011
    ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog. can take a peak at this list (here we see 44 unanswered questions) and pull together all the questions that myself or anyone else authoring content for the blog could answer.”
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Blog] The Forgetful Person's Guide to Staying Organized at Work
    random blog post idea to write. Interviews I''ve conducted that need to be turned into blog posts. Heck, even full blog posts themselves go in there. To avoid going a roundabout way every time I need to check on the status of a blog post, I just bookmark the URL in my browser. forget where I parked my car. Click it.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Blog] Ten Phrases Only Bad Managers Say
    She recently blogged the  10 things only bad managers say.  (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Among the most groan-inducing: “I don’t pay you to think.”. Who gave you permission to do that?”.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Blog] How To Adapt Your Social Strategy Channel-By-Channel
    And while there are many ways to implement an effective social media strategy, including responding to feedback, maintaining a blog, and integrating it with other channels – all your efforts are useless if your content doesn’t meet the expectations of each channel’s audience. 'Marketing is all about making connections with people. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Fast Integrative Benefits From the New Eloqua AppCloud in Topliners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. Score! Ask a question. Tell
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Blog] Chris Brogan Interview – Video creation for business – Future of Publishing
    This has been done in traditional media by celebrity endorsements but online media almost anybody can build themselves up as an expert by starting a niche blog and growing an audience. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Blog] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
    blog that claims 36 visitors…per month. Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company up!
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 23, 2009
    [Blog] Eight reasons to monitor social media and a list of tools for doing it
    If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Assign a response. Trend the conversation.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 4, 2008
    [Blog] Back Story as foundation for your content marketing plan - Marketing Interactions
    Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! And thanks for mentioning my blog post! Main | Is Drip Marketing for You? So you draft a 3-month content marketing plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 1, 2013
    [Blog] The Future of Twitter
    Related Stories What does it take to start a blog these days? 'Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site. Facebook’s pre-IPO sneak attack.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 24, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
    Our next blog post came from Mike Ricciardelli, who wrote about ensuring a successful inside sales “nurturing” campaign. 'It’s the end of May, and the long summer months are approaching. This week’s shared post is from The New Talent Times of Software Advice. AG also advocates phone-in role plays for prospective hires. Monday, May 20, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 29, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 25, 2013
    Our next blog came from Mike Ricciardelli, who talked about some of the desirable skills you should look for when hiring new sales talent. We closed out our blog week with a first time post from Business Development Representative Kyle Smith, who had recently returned from a recruiting trip at his Alma mater. Monday, March 25, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Blog] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. That's it for this week's recap, thanks for coming along for the ride and we'll fire up the blog posts again after our Bracket's have gone up in flames on Monday
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Blog] 3 Website Metrics to Watch Daily
    If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. You should consistently be creating and promoting your content on relevant blogs, partner websites, and associations. Of course, that’s easier said than done in today’s world of endless numbers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    [Blog] Platforms Shaping Our World – Panel discussion at #2012Academic Summit
    The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). There are 61m Tumblr blogs, 142m monthly uniques and 65m new posts each day. Part of the Edelman Academic Summit 2012. Speakers. Louis Gray , Google+ Evangelist at Google.
  • LOOPFUSE  |  SATURDAY, AUGUST 28, 2010
    [Blog] LoopFuse OneView 3.27 Released!
    LoopFuse OneView 3.27 Released! August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. Released!&# Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Blog] Twitter is dying—and it’s all your fault
    We all want traffic to our blog, preferably traffic consisting of our target audience. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  But Twitter is dying, and it’s all because of you. Tribes are killing Twitter. twitter
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 18, 2011
    [Blog] Where Industrial Websites are Falling Short
    Look for my earlier blog posts under Industrial Websites if you want to dive a little deeper into these issues and pick up some free tips. First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Blog] Four levels of B2B content sharing: Publishing isn't everything
    Commenting on other blogs, articles, community sites, tweets, and other social sources provides a fairly simple way to build visibility, demonstrate knowledge, and make or strengthen connections. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Blog] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • B2B MARKETING ONLINE  |  FRIDAY, JULY 30, 2010
    [Blog] Just Can't Get Enough - B2B and Social Media
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. There’s still a persistent online debate whether social media is effective in B2B or even if it has a role at all. Cashman talked about “computer supported cooperative work”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Blog] BMA Keynote Recap: GE and Perpetual Motion Marketing
    BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Blog] Keep your bet on Facebook’s dominance … for now
    Related Stories What makes a blog tick? common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Where exactly is it going to grow? Stay tuned. by Mark W.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Blog] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    blog post you wrote. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Blog] Is Your Social Media Strategy a Field of Dreams?
    Google Blog Search ( [link] ) scans the blogosphere for any keyword or phrase you input. SocialMention ( [link] ) enables you to search keywords and phrases by specific channel category (blogs, images, news, video, etc.), More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Blog] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    In this blog post , find out what your salespeople really want from your marketing team according to a HubSpot sales manager. In this blog learn about her experience as well as what she learned about sales from being on the front line. 'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 'by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. couldn’t disagree more. Introducing the Big Marketing Activity Coloring Book!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Blog] 18 Growing B2B Content Marketing Trends to Share
    77% of B2B Marketers use blogs as part of their content marketing. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 18, 2009
    [Blog] ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al
    BLOGS WORTH A LOOK. Old Media” Blogs the New Media – what I like is the fundamental old journalism rigor of sourcing/checking. WSJ Tech Blog:    Digital topics by the baston of print  . Harvard Business Review Several and varied blogs on business, technology topics. If you like the read, please subscribe to my RSS feed.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Drafting a blog post that needs a "read more" button after the summary? Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. Enjoy!
  • BLOG MY CALLS  |  WEDNESDAY, MAY 21, 2014
    [Blog] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
    As we''ve discussed in previous blog posts, a conversion is any one of the four following events: Appointment Set , Sale Made , Reservation Made , or a Committment to Buy. More Important Than Being Polite - Earlier today we published a blog post about agent politeness. 'Sales trainers now have data to back up their claims.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] The Friday Marketing RANT: Hey Idiot, You're a Sales Guy, You Need a LinkedIn Profile
    'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. To receive this post in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. -. The idea is simple: we''re going to rant about something marketing related every Friday morning. WTF?!????! It works.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Blog] “Stop Asking Employees To Tweet” Says GaryVee
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I presented at BtoB Magazine’s  Digital Live  conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog] How to Design a Persona-Centric Website Experience
    This means everything from blog posts to more premium offers like ebooks, webinars, product demos, etc. For a more in-depth explanation of how this can be done, check out this blog article , which is completely dedicated to explaining how to tailor your content to suit individual personas. Face it: your website isn't just about you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Blog] Will the social web fuel international cooperation or catastrophe?
    It seems like anybody who signs on for a Facebook account or a WordPress blog site should be required to understand what they are getting into. People from different regions have many subtle communication habits that combine to create breakdowns when styles collide. Inevitable cultural collisions. We’re all ambassadors. Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 13, 2013
    [Blog] AG Olympics: Using Team Building to Motivate Inside Sales Reps
    As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. 'Today is an exciting d­­ay in our office. m not really sure what we are competing for, but it doesn’t matter.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Blog] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. We are using xyz competitor. Just send me some information. This prospect either has some kind of interest or they are trying to brush you off.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Blog] The ABC's Of Managing An Inside Sales Team
    My digital marketing manager mentioned that he came across a great blog from Kara Trivunovic, Vice President of Marketing Services for StrongMail. Her topic focused on the ABC's of email marketing and we thought it would be interesting to come up with an A-Z run down on teleprospecting from a manager's perspective. Feel free to share
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog] Challenge Creates Happiness
    said “there is no such thing as a born salesperson” in my blog, but that’s not entirely true. I recently heard from one of my regular readers who challenged a premise I made in my most recent post, For Sales: Practice makes perfect. Bob’s brother returned to music once he had reached his financial goals through sales.
  • FUNNEL FOCUS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blog] Decrementing a Lead Score: They’re just not that into you
    lead could attend webinars, download whitepapers, and visit your blog every few days; however, if their interest never escalates into viewing product information or responding to a sales rep’s inquiries, chances are they are not yet sales-ready or are doing research for another purpose. For those of you that haven’t, bravo – it was terrible.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 17, 2010
    [Blog] Content Marketing is NOT Wait and See
    comments on blog posts. There seems to be a belief that content marketing is a "wait and see" strategy. That we send our content out into the universe and then sit back and wait for our prospects to come calling on our salespeople. At the risk of sounding repetitive, that's why we need an eMarketing strategy.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog] Don't Put Your B2B Email In a Box
    They read an article and click over to a blog post discussing an aspect of solving the problem. Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
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