• CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Blog] New Marketing Automation Options for Small Business in the VEST Report
    Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials. Pricing is modest: a blog post costs $50 with five day turnaround. You get the idea.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Blog] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Content Marketin
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Blog] Interesting Infographics: What Content Has the Most Clout?
    30% – blog articles. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets. 52% – email.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 23, 2015
    [Blog] Making Google Pigeon fly for you
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element 'Have your search results declined in recent months? If so, Google’s new local-search ranking algorithm, Pigeon, could be the culprit.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Blog] Feature Friday: Choosing Your Broadcast Type
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Blog] 5 Tips for Developing Strong Buyer Personas
    To understand why personas are so important and to see a sample, refer to my earlier blog post,  Personas are Critical, Mr/Mrs CEO. Participate in blogs and online communities. 'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. In fact, in his.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Blog] SEO Basics + a Checklist for Content Marketers
    His blog post about these basics is one worth delving into. Meta title – ideally the meta title is a version of the title of your blog post or article. The post SEO Basics + a Checklist for Content Marketers appeared first on Marketing Action Blog - Act-On. 'What are the SEO basics all content marketers should know?
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Blog] The 11 Key Elements of Amazing Copywriting
    It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. ” Offer a solution to a problem through great content–how-to blog posts, ebooks, and whitepapers — and your reader will want to be loyal to you. Blogging Copywriting ” 6. Is Error-Free.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Blog] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. year-over-year. Tweet this stat! Source ). Tweet this stat! Source ). Tweet this stat!
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Blog] Spreading the Word
    Blog Buyer''s Journey buyer-centricity Content Marketing Institute Content marketing strategy Engage Nurture 'Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Avoid buzz words and write simply. Share thoughtfully-.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Blog] 8 Steps To A More Effective B2B Content Marketing Program
    If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Example of the KoMarketing blog post schedule. To a lesser extent, we use the plugin EditFlow for WordPress-specific blog post scheduling, notifications, and review. 'There is no escaping it.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Blog] Your Guide to Email Design
    The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How many colors should you use?
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Blog] Bringing It Home: How To Build The Optimal Video Production Team
    If you are already pumping out text-based content like there’s no tomorrow and are looking to incorporate a comprehensive video plan, chances are your content production team is so focused on blogging, asset development, and email editing that they won’t have time to create scripts for your videos. Blog Video How-To
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Blog] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Traditional vs. Digital: The Super Bowl Ad Grey Space was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Blog] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    If the candidate has built his or her own website or blog, and it has fresh content, even better. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Here are seven red flags to watch for when looking at candidate resumes for your marketing team. Missing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blog] What’s Your Content Cadence?
    When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). For this particular question, I’m going to assume through the blog What topics resonate with my readers (measured by deeper engagements)?  I’m excited as hell. What’s Content Cadence?
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Blog] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    The post Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution appeared first on Marketing Action Blog - Act-On. 'An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris and Leo Merle, Act-On’s Program Manager, had a conversation about Chris’ success with marketing automation.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 Lead Generating B2B Website Trends
    Offers could include a blog subscription, guides, ebooks, industry whitepapers, webinar signups, or a free consultation. The website also offers an incentive by offering a free ebook when the visitor signs up for the blog. Example: Marketo has an effective pop-up with a compelling blog subscribe offer. 1) Calls-to-Action (CTA).
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    If you still need data to support investments in marketing, read one of the most popular posts in this blog’s history: Digital Marketing ROI: (How Much Does Digital Marketing Cost?). 'Let’s talk investing. Warning: The following is in no way intended to be construed as financial advice. We’re all in agreement, right?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Blog Design Blink Test: Simple, Easy Navigation
    'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 2015 Resolution Series: Professional Development
    Not to say that we don’t do our own fair share of reading blogs to keep on top of the latest digital marketing trends and developments, but this year, we want to do more. Blogs. Blogs are a great, easy way to stay on top of the latest trends and technologies in marketing. The Moz Blog. Marketing Land. MarketingProfs.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo!
  • VIDYARD  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 7 Snack-Sized Lessons on Video Marketing that will Rock Your Digital Marketing World
    And no more lecture formats – infographics, videos, guides, blog posts, and interactive web experiences are the name of this game. Blog Content Marketing 'There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 4 Ways Your Audience Can Provide Content Ideas
    'You’re ready to write an email, social update or blog post and the blank screen taunts you. Use the responses to generate content ideas and use statistics from your survey in your blog post. Multiple survey results throughout the year can be compiled into a new blog post. © 2015, VerticalResponse Blog.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] The Buyer's Journey or Hide and Seek?
    Encourage blogging and let the culture and true face of your organization come forward as buyers in their self-created “decision space" evaluate what it will be like to do business with your organization. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] The Anatomy Of A Great SlideShare Deck
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. haven''t used Slideshare yet, but.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. So just go order it!). The modern business wants to sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 14 Data Visualization Tools to Tell Better Stories with Numbers
    The infographic in our previous blog post “6 more studies prove Digital Marketing ROI” was created with Piktochart. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Which tools are best to tell your story? You can click and drag to zoom.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] How to Know Which Hashtags to Use in Your Social Media Posts
    The post How to Know Which Hashtags to Use in Your Social Media Posts appeared first on Marketing Action Blog - Act-On. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags?
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. Nobody will see it.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Blog] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Encouraging the invisible to share and engage visibly – for example, some folks just don’t like to Tweet an entire blog post, but may be open to Tweeting a thought-provoking line or two within that post. 'We fear what we don’t know. Can we even do that? What does it involve? Why do I care about it as a demand generation specialist?
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [Blog] How to Blog Workshop February 20, 2015 in Los Angeles
    'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. Blogging blog consultant Who Should Attend?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Blog] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Do you both share the same values?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Blog] 8 Big Tests You Should Run in Your Email Marketing Program
    Blog posts, whitepapers, case studies, videos? Like one of our clients, you may find that putting a popular blog article at the top every time doesn’t produce the clicks a more high-quality download does. 'What’s the last major thing you tested in your email marketing program? Comprehensive email program testing may seem daunting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Blog] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels. 'The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Here are some tips to help you maximize your event agendas for 2015 and beyond.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Blog] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    In our study, books take third place on the list of Visible Experts’ Top 10 Lead Sources, with blogs, social media, and articles coming in at 5 th, 6 th , and 7 th , respectively. And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.”
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Blog] Essentials of Perpetual Revenue
    Blog B2B demand generation buyer insights Convert Demand Generation Survey Engage marketing automation mid-funnel gap Nurture perpetual revenue Strategic Demand Generation 'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. The elements required to develop a Demand Process are not revolutionary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Blog] 12 Noteworthy Examples of B2B Companies on Instagram
    B2B Online Marketing Blog Social Media Strategies b2b companies b2b companies on instagram B2B Instagram Instagram Marketing Strategy Social Media Marketing 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Blog] How to Garner Sweet Success on Instagram
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Garner Sweet Success on Instagram appeared first on VerticalResponse Blog. Get a good picture. Use photo apps for touch ups.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Blog] How to Build Strong Brand Storytelling From the Inside Out
    If your blog is talking about problems you’re solving for customers, does you technical support team know about them? This post originally appeared in the Content Marketing Institute blog. 'January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. It’s Not You, It’s Me.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Blog] Meet Your New Chief Marketing Officer, Jeff Ogden
    This blog is on Marketo’s Big List of B2B Blogs which is why the logo is here. 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. Take control yourself.”
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Blog] 5 B2B Social Media Lessons Cisco Learned in 2014
    However, there are many formats in which those conversations can happen – beyond TweetChats, forums, and blogs. In fact, when combined with recap blogs, SlideShare decks with key quotes from industry thought leaders and social content across our various channels, we’ve seen more than 100,000 engagements. Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Writing and Sharing on LinkedIn Just Got Easier by LinkedIn Official Blog. How to Write Your First Blog Post on the LinkedIn Publishing Platform by Neal Schaffer (on LinkedIn). 30 Things You Must Do on LinkedIn to Find More Success This Year by Email Marketing Tips Blog. Image credit: Cox Business. It might go viral”).
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Blog] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    The post 8 Ways Marketing Automation Can Expand Your Search Marketing Agency appeared first on Marketing Action Blog - Act-On. 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Use the Same Funnel with a New Focus. Create short, powerful content with focused calls to action.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Blog] 5 Ways to Systematize your eNewsletter Production Process
    Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. 'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Blog] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    SEE ALSO: Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know. Related Stories Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know The Top 5 Business Challenges for Accounting & Financial Services Firms The New Rules of Networking for Management Consulting.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog] How to Run a Blog Lead Generation Analysis
    'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis?
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Blog] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Blog Content Marketing 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing. Virality.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Blog] The Soft Edge; where great companies find success
    This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. Blog:  www.YourSalesManagementGuru.com. 'The Soft Edge. Where Great Companies Find Lasting Success. The hard edge is the traditional operations, ratios, measurements and systems of running any effective organization.  Trust. Smarts. Teams.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Blog] 5 Social Media Pitfalls Non-Profits Should Avoid
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Social Media Pitfalls Non-Profits Should Avoid appeared first on VerticalResponse Blog. Pitfall #2: Not posting enough.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Blog] Book Launch: The Frugalnomics Survival Guide
    Based on our popular blog articles, the book provides a definitive view of value marketing and selling. 'Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. Keep your eye out for the launch site and pre-order opportunity from Amazon.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Blog] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. 3) Blog Post Syndications. Quite the opposite.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Blog] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Which are your favorite? And which ones did I miss? Best Slideshares. Top Videos.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Blog] Six Ideas for Getting Your Social Media Off the Ground
    She’s getting a blog organized, sorting out her monitoring and madly scribbling hashtags, but is lately feeling a bit like that damn tree that keeps falling over in the forest hoping someone will notice. 'Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Blog] Where Should You Focus Your Social Media Efforts in 2015?
    began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. 'Welcome to 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blog] 12 Ideas to Ignite Your Content NOW
    So here is my Ever-So-Useful List of Best Blog Post Headline Practices: Make it “tweetable short.” Make it creative enough to stand out in a crowded blog reader. When formatting a photo for a blog post, most blogging platforms give you the chance to assign a meta tag or “alternative text” to the photos. Here we go. Wrong.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Blog] 4 Killer Tips to Boost Social Content Sharing
    The average blog takes up to 5-7 hours to write with research, writing, editing, etc. ve seen companies whose marketing departments scratch their heads on why sales doesn’t share content; meanwhile their blogs don’t even have social share buttons! Ben Laflamme does this well, check out his blog here. m in the latter bucket.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Blog] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    These 15 tips (across all three blog posts) will help make your lead management more effective. Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. What do they care about? ” 8.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Blog] Data Driven Marketing via Data Unification
    Just to overwhelm you a little more, here’s the Chief Marketing Technologist Blog’s recent release of the marketing technology landscape. 'The more marketers we talk to the more they confirm the role of marketing has shifted from look and feel marketing to data driven marketing. The article opens with this – Who is your customer?
  • HUBSPOT  |  SATURDAY, JANUARY 17, 2015
    [Blog] 10 Simple Tips for Managing Freelancers
    Blogging Management Hiring Daily 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hiring freelancers is an excellent way to help create the content you need with limited resources. Many marketing organizations and agencies find them essential to the way they do business. That was fun.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 16, 2015
    [Blog] Announcing the Content Pros Podcast and Episode 1 with Jay Baer
    We'll be posting each episode here on the Modern Marketing Blog and look forward to hearing your thoughts! Episode 1: How to Embrace Collaborative Content with Jay Baer Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!).
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Blog] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    Follow a multi-channel strategy by posting relevant content and calls to action across different networks and media such as email, blog, webinars, social networks, etc. 'How do you nurture your prospects and keep them moving forward in your sales funnel? will highlight below the points which are relevant to B2B lead generation.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Blog] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    Blog Thought Leadership 'People are inherently selfish. Sorry, err no offense! But seriously, from a marketing perspective, consumers are really only interested in products that will help them. In addition, consumers are notoriously horrible at visualizing a different situation than they’re presented with. It’s crazy really.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Blog] Building Engagement on Twitter is as Easy as 1-2-3
    In our example above, we shared a blog post written by Dasheroo. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Share Other People’s Content and Tag Them. Voila! Engagement.
  • CONNECTING ELEMENT  |  FRIDAY, JANUARY 16, 2015
    [Blog] Reasons to use Google My Business
    By Pamela Jeffrey, CE head of volume and visibility Read more › Digital Digest | Digital marketing blog | Connecting Element Google Analytics Google Local Google local business Google Maps Google marketing Birmingham Google my business Google Places local business marketing agency SEO agency Birmingham
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Blog] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. This […]. Author information. Debbie Miller. Debbie Miller. Thanks for.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Blog] Responsive Design & How It Impacts You [VIDEO]
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Responsive Design & How It Impacts You [VIDEO] appeared first on VerticalResponse Blog. Why is this important?
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Blog] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    For example, to see who''s pinning from HubSpot''s blogs, we''d type in [link] blog.hubspot.com/.). 'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. That you can embed a SlideShare presentation directly into a tweet? Facebook.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Blog] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    'Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? Branding/Personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 16, 2015
    [Blog] An inspirational blogging lesson from Keith Urban
    'I would like to tell you the tale of two famous performers and how one of them changed my perspective on business and blogging forever. Illustration courtesy of Flickr CC and Darlene Moore The post An inspirational blogging lesson from Keith Urban appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Blog] Buzzword Watch: Stop Saying That. Really. Stop.
    Web pages, white papers, eBooks, blog posts, press releases, case studies, keynote decks. appeared first on Marketing Action Blog - Act-On. 'I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny. Long enough, too, to realize (less happily) that I’ve gotten lazy.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Blog] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? About the Workshop Presenter.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Blog] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri. Demand Generation Podcasts
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Blog] 2015 Resolutions Series: Healthy Habits – Food
    B2B Web Strategy Blogs, Blogging 'In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. While exercise is by far the bigger challenge for me personally, I know many people struggle with diet.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Blog] 5 Ways to Better Connect With Your Technology Audience
    Here are a few common formats you might want to consider: A “best of the web” roundup: Your subscribers might not have a chance to follow the blogs of all the best thought leaders in your industry. But the benefits of guest blogging don’t stop there. Let’s jump right in. On Twitter or LinkedIn?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Blog] How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
    Blogging and landing pages. 'Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Direct and referral sources.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Blog] Recapping 2014 in Content Marketing
    Make that a blog post. 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Blog] 12 Ways to Get Your Sales Team’s Phones Ringing
    Include Phone Numbers on Your Blogs Too This goes for all your content, really. You never know who’s reading your blog or studying your infographic: the glory of content marketing is that it reaches buyers at different points in their individual buying journeys. How can you get your sales team’s phones ringing? It’s undeniable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Blog] 5 Game Changers Content Marketers Can Steal from House of Cards
    To survive in today’s competitive digital landscape (I wrote in a recent blog post there are 150,000,000 blogs currently in existence…that’s bananas!), Why You Suck at Guest Blogging (and What the Pros Do Differently). 'The stretch of winter after the holidays can be long and hard. Because Frank and Claire Underwood?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Blog] Why You Should be Using Product Listing Ads Right Now
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Why You Should be Using Product Listing Ads Right Now appeared first on VerticalResponse Blog. How do they work work?  .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Blog] Marketing and Finance: A Match Made in Heaven!
    While it might be entertaining to tell you about my least favorite department, today’s blog post is about one of my favorites. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. To WHOM?”). Yeah, those ones! m talking about the one, the only, the incredible and all-powerful, Finance department!
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Blog] The Simple Rule: The Person Who Fails the Most, Wins
    This blog is on Marketo’s big list of marketing blogs (see the logo) and we are honored to be included with so many great blogs. It is a lot easier to write a good blog post now that my keyboard is lit up. “Thanks for being such a positive and enthusiastic partner, Jeff.” Petersburg on January 27th.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Blog] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • ANNUITAS  |  THURSDAY, JANUARY 15, 2015
    [Blog] Analytics That Matter
    Blog Convert Demand Generation Strategy Enagage key performance indicators KPI marketing analytics Nurture 'I must say that we as marketers have improved over the past several years in the analytics arena. Four or five years ago, it wasn’t surprising to talk to marketers who literally weren’t tracking anything. just to name a few. Nurture-.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Blog] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    eBooks, articles, blog posts, press releases, product sheets, etc.) eBooks, videos, infographics, images, blog posts, checklists). The post 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking) appeared first on Marketing Action Blog - Act-On. But attraction has to start somewhere. TACTIC 1: Search Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Blog] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Six considerations Beyond Content Shock: The defining trend of 2015 is content ignition A story of Internet haters, trolls and malcontents When social media marketing doesn’t work How Do You Start Over After Building a Successful Blog? 'By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. Maybe.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Blog] 15 Important Ways to Use Case Studies in Your Marketing
    marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. 4) Write blog posts about your case studies. Check out this blog post. According to Content Marketing Institute , U.K. The question is, how do they work?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Blog] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. Wrong. Talk only about yourself. Write about it! Assume.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Blog] How I Easily Got 25% More Views on My LinkedIn Profile
    6) Syndicated blog posts. syndicated one blog post I’d written for HubSpot (basically just copied/pasted body and added a brief, “This post originally appeared on …” introduction). 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. Zippo. did this quickly.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Blog] 8 Tips From Top Experts on How to Achieve More in 2015
    suggest you order Tim’s book and read his blog. For an extra kick in the pants, I personally decided to start practicing gratitude publicly via my blog. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? The Expert: Les Brown.
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