• JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Blog] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (HubSpot): There have been more than a few times over the past year where Robert and I haven’t exactly seen eye to eye with the publishing methods of our friends at marketing automation company HubSpot. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Blog] How a Content Operation Benefits Front-Line Marketers
    Creative services: I have to assume you’d like to see your amazing designs published on the website, blog, sales collateral, and event booths. For example, corporate communications takes the dozen chapters of the eBook and uses them to publish to the blog. Most marketing departments struggle with teams working in disconnected silos.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2016
    [Blog] How to Use Case Studies to Maximize Your Lead Generation Success
    From email to the infographic, blogging to social — you literally could produce a new type of content every day of the month and never run out of options. In the age of digital, there are more types of content than you can shake a stick at. Amid the fray is the case study. Case […]. Lead Nurturing lead nurturing
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Blog] 7 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. Editor’s Note: This blog post was originally published in November 2014 and has been revamped and updated for accuracy and relevance. © 2016, Contributing Author. While retailers are in the midst of their busy season, so are nonprofits. Start for Free.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Blog] How to Automate Your Account-Based Marketing Strategy
    In this blog, I’ll cover three features of a sophisticated marketing automation platform that supports the latest go-to-market ABM strategies: 1. Author: Patrick Groover Marketers are always looking for the next best thing. Audience Management for  Account-Based Marketing . Nimbleness in Building Aggregate Audiences. Acme Co.,
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blog] How to Build a Memorable Personal Brand on Twitter
    If you do directly reach out, see what you can offer in return – a mention in a blog post or article for instance. The fuel of social media is content,” says Schaefer. “I devote an enormous amount of time to creating original content on my blog which then becomes something I can deliver on Twitter that is helpful and unique.”. Repeat.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. Sales and Marketing Alignment. Account-based marketing is not solely a marketing function.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Blog] 31 Influencers to Follow in 2017: A Social Countdown
    So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)? Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. But let’s be honest, it also takes time. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Blog] 5 Types of SEO Audits for B2B Organizations
    Second, choose the “Pages” option, filtering by specific web address parameters (such as “/blog/” or “services.html” as an example). B2B Online Marketing Blog Search Engine Optimization B2B Marketing seo auditsOf course, B2B marketers have differing expectations of an SEO audit as well.
  • VIDYARD  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns
    Blog Marketing Communications Video ProductionWe all hear the same buzzwords in every meeting we sit down in. We all say the same buzzwords, including them in our PowerPoint presentations and word clouds. ” But it doesn’t necessarily have to be about finding a real family simply because that’s another box you want to tick off.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    The post Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns appeared first on Vertical Response Blog. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. First up are Advanced Reporting’s device and browser breakdowns. Device statistics.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Blog] The Qualities of a Good Salesperson
    Revenue Generation Blog Sales Sales EfficiencyIf you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy. Pushiness doesn’t sell, though. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Pause Your Holiday Playlist. It’s Time for Content Pros!
    How Disruptive Learning Keeps Content Relevant Anybody can start a blog or podcast these days. The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. Why paying for content means pop-ups, whether you like it or not.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Blog] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    The post 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey appeared first on B2B Lead Blog. We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? What if you put your full attention on one customer, one buyer, one potential at a time? They feel it.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Blog] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Reasons Your B2B Marketing Reports Stink and How to Fix Them was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is data blank? Fill in the blanks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Case Study: Using influencers to quickly build an audience for your content
    Subscribe to their blog or video channel, follow them on Twitter, like them on Facebook. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. Mention them in your own blogs and content. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. Things started to happen.
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Blog] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    This post, How Graphic Design Legend Louise Fili Became “The Envy of Every Designer” , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! ” Her influence in New York City is everywhere – from restaurants and subways to nearly every corner bodega in Manhattan.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Blog] Mapping a #GivingTuesday Follow-up Plan
    Did videos perform better than blog posts? Giving Tuesday is one of the biggest donation days of the year. Once it's over, don't let its impact fade away. Sure, you've seen a boost in donations off your Giving Tuesday campaign, but you've also gotten so much more value you can use to advance your organization's mission. Too soon. Analyze.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] 3 Insights to Help Build Your Unified Customer Database
    You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] How to Strengthen Your TV Ads with Paid Social
    In the meantime, check out our blog Facebook vs Google: Choosing Between Digital Advertising Giants  to discover why Facebook advertising allows you to reach your audience and foster brand awareness. Blog Feed Digital Advertising Social MediaThe Consumer Transition from TV to Social Media & Mobile Phone. Did you like this post?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] Why Business Development Begins with Your B2B Website
    blog is the most common way to deliver a stream of educational content. Your blog posts and other content won’t rank well in Google — and won’t be found online — if you don’t optimize them for keywords and perform other crucial optimization tasks. Your B2B website is your most potent business development tool. What’s at Stake. Offers.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] Why Business Development Begins with Your B2B Website
    blog is the most common way to deliver a stream of educational content. Your blog posts and other content won’t rank well in Google — and won’t be found online — if you don’t optimize them for keywords and perform other crucial optimization tasks. Your B2B website is your most potent business development tool. What’s at Stake. Offers.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Here are a couple of points to keep in mind as you start your odyssey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. The content platform is a better blog than my website. Oh, can I even mouth these heretical words on Mark Schaefer’s holy marketing blog? By Mars Dorian, {grow} Contributing Columnist.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    Blog Marketing CommunicationsIs it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? We don’t even need to put in the effort to search for shows we want, or even change channels anymore. Mostly, they fail. Why is this video awesome? Say what?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] 10 Examples of Facebook Ads That Actually Work (And Why)
    Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. 2) It's relevant. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. One average, Facebook is home to 1.18 Format 1: The Right Column Ad.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey. 
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Blog] 3 Ways Interactive Content Converts New Visitors Into New Leads
    The trigger that keeps your audience engaged—a strong call to action (CTA)—is a vital part of all content channels , whether an email, blog, landing page, or social post. This The post 3 Ways Interactive Content Converts New Visitors Into New Leads appeared first on Kapost Content Marketing Blog. Irresistible Calls to Action.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Maslow’s Hierarchy for SDR Teams
    The question to ask yourself here ( stealing this from a blog our CMO wrote ), is “if you were stranded on a desert island and still had to hit your quota, what three things would you take?”. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. But in what order should they occur?
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. 1. Email campaigns, blogs, webinars, and ebooks all have a direct effect on pipeline generation. Check out examples of companies doing great content marketing in Top Marketing Blogs You Should Be Reading . 4.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] What content to blog for Google search success
    Write At Least One  Blog Post for Every Page of Your Website. The long and short of it is, start with writing a blog post based on every single page of your current website. What you can do, via a blog, is do what I do every week: noodle around, let the keyboard take me where it might. What to Write? You heard me. Go do it!
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Digital Craft Weekly 48.16
    This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] How Westworld and Google Algorithm Updates Are Alike
    B2B Online Marketing Blog Search Engine OptimizationI don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it. Think I’m stretching with the Westworld comparison? Mobile-First Indexing. Running in Real-Time With Penguin. Final Thoughts.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Key Video Benchmarks from Demand Metric’s 2016 Report
    Blog Demand Generation Marketing Communications Marketing LeadershipIt’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Better Social Selling, an Interview with Jill Rowley
    spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. found this blog post and this video interview with her, and I shared it. The post Better Social Selling, an Interview with Jill Rowley appeared first on B2B Lead Blog.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes
    The post Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes appeared first on Vertical Response Blog. Congratulations to the winner of the 2016 Everything Holiday Sweepstakes! Marie Rochele Devenny, the owner of Irish Moon, LLC , in West Chester, Pennsylvania, was randomly selected from nearly 300 entries.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    In this blog, I’ll share some common marketing operations mistakes I’ve come across. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. However, things do not always go as planned.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] How to Validate Your Blog Post Topics: A 3-Step Process
    How to Validate Your Blog Post Topics: A 3-Step Process. 1) Get to know your audience really well. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? SEO Blog Daily CanonicalThe result?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Dear CEO: The Era of Accountability Starts in 2017
    This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. (Photo Courtesy of Kenny Madden). just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. At some point it has to stop, doesn’t it? Dollars are squandered. Sales is mad.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 29, 2016
    [Blog] Three Top Marketing Tools That Will Boost Your Campaign Performance
    Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Blog] How to Become a Marketing Guru, in 8 Steps
    Create a blog with a gimmick. Your blog needs a hook that gives the average marketer a reason to mention it to her co-worker. (“Have you seen Dillon’s blog? Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. ”). ” 5.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Thought Leadership Marketing for the Subject Matter Expert
    Articles in trade publications, blog posts, white papers and executive guides can also communicate your insights and build your reputation. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.”. How do you become one?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Why All Brands Need an Editorial Workflow
    We’ve heard horror stories of brands spending six months approving one blog post. When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Sales Compensation Planning for 2017
    His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. Creating a Sales Compensation Plan for 2017. When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. Sizing It Up. Compensation plans shouldn’t be developed in a vacuum.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Blog] How to hire your next marketing leader
    In this blog post, we’ll explore some of the key reasons why one hire is better than another. Fill out the form to send me a personal message or click Leave a Reply to post your reply to the blog post. Are you looking for results from your next marketing leader? How will you know what to look for? We welcome other comments below.
  • KAPOST  |  MONDAY, NOVEMBER 28, 2016
    [Blog] The Right Content, the Right Buyer, the Right Time
    The post The Right Content, the Right Buyer, the Right Time appeared first on Kapost Content Marketing Blog. “The right content for the right customer at the right time”—also known as right³— is a refrain that rings in the ears of B2B marketers. It’s articulated so often across the B2B landscape, and for good reason. Attempting Right³.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Blog Demand Generation Marketing CommunicationsPicture this: you have an incredibly important goal, something that will change the course of your business. A big part of your strategy rides on it, and it’s up to you to make it happen. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? The best part?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. So please don’t tell me that you are too old to blog or that you “get” technology just because you are supposed to be a NetGen. Why They Clash. Boomer. Gen X.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Blog] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I’m cursed.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Blog] The Best White Paper on B2B Demand Generation Ever Written!
    One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. This blog is written by Jeff Ogden,, President of Find New Customers. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Sorry. Check it out.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Four Tactics for Better Lead Nurturing
    Develop a store of research papers, blog posts, videos and other appropriate content and make sure it moves the prospect through the sales funnel. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. The best way to do that is through directive information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Your marketing strategy is not a decision. It’s decided for you
    While this is not part of my core revenue stream, it allows any business owner or fan from the blog to get a piece of my time. By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! ” It’s a way for me to learn, too.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Blog] How to Write an Introduction: A Simplified Guide
    mean, you already have a blog post you want to write. Then, he states the true purpose of the blog -- to explain why we should "never, never ever follow in [his] footsteps." In just three sentences, this introduction has captivated us and validated the story's existence with a looming life lesson. Blink. Blink. Blink. This is fun.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Life (and Death) as a Funeral Home Marketing Agency
    This post, Life (and Death) as a Funeral Home Marketing Agency , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post Life (and Death) as a Funeral Home Marketing Agency appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 26, 2016
    [Blog] Make Your Content Marketing Stand Out in 2017
    In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Content Marketing Uncategorized Workshops & Training
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Blog] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook examines loyalty in a time of infinite choice (28:04): Our second Facebook story of the week comes directly from the company’s insights blog and examines some of the more compelling findings from its recent survey on brand loyalty across several key marketing verticals. This week’s show. presidential election.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Blog] 7 Marketing Automation Mistakes You Can't Afford to Make
    Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search. We recently published a blog post with 30 ideas for email list segmentation from real brands. 4) You send too many emails. What Is Marketing Automation? billion per year. Need inspiration?
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Blog] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. Speaking of agencies, here’s a great  roundup of blogs  for agency professionals from  Marketing Agency Insider  (another excellent resource).  What’s your wake-up routine? Is there anyone out there still doing that? Not as many, of course.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 24, 2016
    [Blog] 47 Things To Make You a Better Marketer Over the Holidays
    So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common. This time of year means many things to many people, of course. It's a time to slow down and enjoy the festive festivities, if you will. Not us. See #2.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Blog] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. If you choose this path, be prepared to hear how easy it is to blog, and how many of your family members wish they could get paid to do it. Source: Giphy.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Blog] Menu-Planning Your Marketing Mix
    For marketing, you have your individual tactics like blogs, print, events. Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. And eating. Thanksgiving is about lots and lots of eating. Are you with me? Next up is money.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blog] How to Build a Full-Funnel Content Distribution Strategy
    The post How to Build a Full-Funnel Content Distribution Strategy appeared first on Kapost Content Marketing Blog. In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. The answer? Think of it this way.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blog] How Not to Lose Your Humans in the Age of Analytics
    Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital Disruption. Digital is disrupting everything from online lead generation to how you develop new content. Marketing Automation marketing lead
  • VIDYARD  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blog] Meet the Vidyard Team, Video Style: Kim Koserski
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim Koserski, Demand Generation Manager here at Vidyard. So it’s pretty embarrassing, but my favorite video right now is the Bork series.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Blog] 3 Things Marketers Can Be Thankful For
    Things Marketers Can Be Thankful For was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Things Marketers Can Be Thankful For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Touché, my international marketers, touché. What was that? meant in marketing.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] What is Advanced Geo-Fencing Display and Why You Should Use It?
    In the meantime, check out our blog You Are Not Your Audience: Why PPC Capabilities Are Not Enough  to learn the difference between knowing who your audience is and really knowing your audience. Blog Feed Digital Advertising MobileAdvanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting?
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    have an awesome video idea for our blog. When is the next blog post going up? Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 7 Blogging Bloopers Your Business Will Want to Avoid
    But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Here are seven common blogging mistakes your business will want to stay away from…far, far away: 1) Typos, typos, typos.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 10 New Training Ideas for Your SEO Team
    B2B Online Marketing Blog KoMarketing Presentations Search Engine OptimizationIt’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. We should all take some time to think about what we are thankful for. personally am thankful for so many things that I could write a novel.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] The more the messier for content marketing SEO success
    Same with blogging or any other type of creative behavior. Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Leave everything else as close to as-is as possible. Please. America voted Donald J.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] Overcoming Common Challenges to Building a Content Operation
    The post Overcoming Common Challenges to Building a Content Operation appeared first on Kapost Content Marketing Blog. While under greater pressure than ever to deliver results, marketing is operating amid greater complexity than ever due to the digital revolution: the rapid expansion and development of new teams, tools, and channels.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] Building a Brand Strategy
    Revenue Generation Blog Brand Awareness brand strategy BrandingFive or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The website was beautiful, informative and ahead of it’s time.  The results however, were abysmal. So, what changed?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] Looking Back: 2015 Holiday Email Volume
    The post Looking Back: 2015 Holiday Email Volume appeared first on Vertical Response Blog. If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. At VerticalResponse, these are exciting numbers.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] How to nail customer service on social media
    Blog customer feedback customer reviews customer service Facebook reputation management social listening social media Social media monitoring social-media strategy TwitterWith digital customer service fast overtaking call centres, here’s what you should be doing to make sure your customer care lives up to expectations across social platforms.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 7 Ways to Improve Your Site’s SEO Game Today
    It’s important to link to blog posts and pages on your website, and to other reputable websites. Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). The C-suite, however, wants results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] Do you have to be a great writer to be a great blogger?
    But there are a few simple ideas any one can learn to dramatically improve the quality of their blog posts. ” That’s common feedback I receive about my books and blog posts.  If you can’t write, you can still talk, right? suggest that you literally read your blog posts aloud before publishing. By Mark Schaefer.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] The Chief Marketing Personaliser: 5 Ways Technology Can Drive Your Marketing Strategy
    How the CMO can drive innovation and deliver personalised customer experiences with the help of forward-thinking marketing technology.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Naturally, I had to take it for a spin, first with an image of my dog: Next, I tried it with this nice photo of HubSpot’s blogging team: Whoa. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) Believe it or not, algorithms are really cool. Ever. ”.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. This graph shows the traffic spikes Stone Temple Consulting got when they reshared a particular blog post. Their trick? Pay them.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Here’s Why Infographics Outperform Blog Posts
    Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. versus $1.77 for a blog post. Blog posts have a 66 percent completion rate.
  • KAPOST  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Collaboration and Workflows: The Secret to Full-Funnel Content Marketing
    Even the most high-quality blog posts, eBooks, and case studies sometimes fall flat. To produce content that sticks, you have to ensure you tailor each blog post, eBook, infographic, and landing page to the right stage of your company’s conversion funnel. That’s why it’s no longer enough to simply create content.
  • CEROS  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Digital Craft Weekly 47.16
    This post, Digital Craft Weekly 47.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Creating Goals for Your Social Strategy
    Share related industry articles, original content from your blog, top job opportunities and links to valuable resources – such as your job board or contact form. There are many reasons for a company to have a strong presence on social media. However, doing it because “everyone else is” has never been a good reason to make any decision.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Build Your 2017 Pipeline NOW!
    His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. Now is the Time to Build Your Pipeline for 2017. January can be a good month with leftover sales opportunities but many sales teams face a weak February/March. Each Salesperson begins to call all suspects in Group B.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blog] How Your Content Marketing Can Get an Extra Lift From Influencers
    Give your influencers a sample of your content in return for a positive endorsement on their social platforms or blogs. Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. Image: PESO Model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blog] What is the role of content marketing in an ad-free world?
    regard influence marketing as a sub-set of content marketing for the simple reason that on the web, in general the “influencers” we want to work with achieved that position through their content — videos, snaps, photos, and blogs. By Mark Schaefer. Here’s the current state of my advertising consumption. Maybe longer.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Why the Video Platform Reigns as the Best of Internal Communications Tools
    Blog Internal CommunicationsIf you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. You don’t have a direct line to bringing in sales and increasing profits or building product lines. But employees are too busy for you and your messages! But why? But are you using video?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Blog] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    More than half of site visitors spend fewer than 15 seconds on a website before navigating away, so AMP has a huge impact on publishers' ability to attract and keep potential customers on their blog and landing pages. With this setting, blogging teams won’t have to hire a developer or learn how to code AMP with the resources outlined above.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Blog] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    Burnkit 's homepage features blog content, key excerpts from the agency's portfolio of client work, and behind the scenes looks at the agency's culture. Empty space is not always wasted space. In fact, when it comes to web design, it's a best practice to give your content a little breathing room. Today's website visitors are content-scanners.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Blog] 5 Trends Shaping the Future of Accounting Marketing
    Get more online marketing tips by checking out this blog post, Top 10 Advantages of Online Marketing for Professional Services. Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Blog] 6 Tips for Collaboration When Producing and Sharing Great Content
    Let’s say Jeff is the writer, who works with Susan (the SEO person) on blog posts, for example. If one person fails to hand off a blog post to the next person in line, for instance, it can be lost in the shuffle. How will a blog post look when published on LinkedIn, for example? Get Your Players Together. How will it be shared?
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2016
    [Blog] Happy Birthday!
    Filed under: b2b lead generation companies , Blog awards. b2b lead generation companies Blog awardsToday is Sunday, November 20th and today is my birthday.  I’m 57 by the way. Thanks to all my friends and family for their support especially Mark, Mom and all my wonderful sons and former wife and the support of my friends here.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Blog] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    We also explore signs that WordPress and Medium are ready to battle for website turf and proof that blogs are getting longer and taking longer to write. Our NewsCred recently highlighted some remarkable content coming from our friends at software company Autodesk, including its stunning new blog, Redshift. This week’s show.
  • KAPOST  |  FRIDAY, NOVEMBER 18, 2016
    [Blog] Why the Customer Experience Starts with Internal Alignment
    They demand a more   strategic approach to marketing content  than the typical onslaught of blog posts, white papers, and case studies. Compare this to content marketing , which is a segment of marketing that focuses primarily on top-of-funnel activity, such as blogs, social posts, and other easily digestible pieces. print, radio, TV). But
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Blog] The 4 Key Takeaways from Google Ignite Healthcare 2016
    Read our blog Creating a Cohesive Healthcare Strategy With SEO, Social, and Paid Search to learn how to bring all of your marketing channels together for integrated healthcare marketing success. Blog Feed Digital Advertising Google News Healthcare MobileThis year, the event took place in New York City at the Google Headquarters.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Blog] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    We will continue to publish deep dives on the data, so subscribe to the Bizible blog, and be sure to download the report below What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities. Conclusion.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Blog] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    It’s a huge resource for a lot of people, yet at the same time, there’s a lot of talk about the death of blogging. Why do you still blog? The number one reason I blog is because I find it helpful for myself. At this point, human marketers are at risk of being replaced altogether. Unfortunately, it does not.
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