• EMEDIA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] 4 Smarter Ways to Edit Your B2B Content
    Content White Papers Blog Blog Post Editing Homepage ResourcesThese tips will make your editing process faster and smoother. Editing is an often overlooked but vital part of content marketing. Learn how to do it effectively.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    The post [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago appeared first on Captora Blog. We all want to surround ourselves with great people that will help us accomplish our goals, but in the world of business that can be much easier said than done. How to figure out the right hiring priorities. Register today!
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    Eva explained that, over the month of January, she had two ads running -- one promoting our blog article “Lead Gen is Dead” (Blog No. 1) and the other promoting the “ Periodic Table of Marketing Attribution ” (Blog No. 2). There was nothing to worry about. So, what’s all the fuss about attribution? But how does one use it?
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar? They certainly don’t need the publicity.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Using the New Lead Gen Feature in Facebook
    Blog Feed Facebook Paid Social ppcIf you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    B2BZone b2c BlogReporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] What Marketers Can Learn from Super Bowl 50
    What Marketers Can Learn from Super Bowl 50 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Marketers Can Learn from Super Bowl 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Don’t overthrow the ball. Takeaway Tip: Test ahead of time.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Why Story Telling is So Important When Dealing with Contractors
    For you, it starts with how you write an email or blog post, to your interaction when face to face with a contractor. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Tell me, do you know a contractor that won’t talk your leg off? If you do, it’s a rarity. Contractors learn by telling and listening to stories.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers. Content Marketing Blog Daily Weekly TacticalEditing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. Are you ready to edit your copy like a pro?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Are marketers getting lost in the Dark Funnel?
    Embed smart URLs into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content. By Krista LaRiviere, {grow} Community Member. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. How informed are they?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] Leveraging Alumni to Help Drive Inquiries and Applications
    Ask yourself: When was the last time you asked your alumni to contribute content to your school blog, newsletter, or annual report? Then curate the best responses into a blog post. In addition to social media, you can promote and include alumni stories and AGC in newsletters, emails, and your school's blog. Education
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    savvy Tweet, a well-timed.gif on Facebook, a pithy blog in LinkedIn Pulse – these all can go a long ways to supplementing and strengthening a B2B vendor’s ongoing campaigns …  and turning a business into a brand. If you’re anything like the 111.9 million tweets in the hours after it was announced on television, for more than 1.5
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog] 9 Ways to Repurpose Content and Reach a Larger Audience
    Blog posts. Consider blog posts as the top of your content repurposing funnel. Blog posts also attract web traffic from search engines and social media, keeping your firm’s website a destination through a continuous stream of current and relevant content. 2. They are longer and have a more serious tone than blog posts.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    B2BZone b2c BlogBut getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well. 
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    As I addressed last week in my blog ‘ Is Your Agency Holding You Hostage ’, 41% of AdAge Readers consider “Improving Trust Between Marketers & Agencies” the most important marketing & advertising issue in 2016 according to their most recent survey. Blog FeedIt’s a self-perpetuating cycle that is hard to break.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] Blog Disclaimer
    Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog. Guest Blog Disclaimer. Revenue Generation Blog
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 3 Demand Generation Lessons Learned in 2015
    Blog 2015 buyer's perspective Demand Generation Strategy lessons learnedOne of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. So what should I have done?
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Blog Video How-ToWhile most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. Need some tips for using UGC in your marketing? The main take-away for me?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] What is Retention Marketing, and Why You Need to Start Today
    Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention Marketing vs. Acquisition Marketing.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 3 Reasons To Bid On Unprofitable Keywords
    Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. CPA, however, isn’t always indicative of success. To position
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] B2B Video Marketing Done Right
    B2B Online Marketing Blog Content Marketing b2b video b2b video marketing video video content video marketingThe word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. We’ll help you get started. Informative.
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] The 9 Best Free WordPress Plugins for B2B Websites
    Ideas@Work Blog B2B WebsitesOne of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 4 Elements that drive B2B direct marketing results
    So with that in mind, this blog is focused on the basics. If To Sum Up: Books have been written about lead generation, and this very short blog is intended just to lay out the 4 basic elements for success. Do You Know the Basics? They range from marketing managers to sales managers, and even presidents of smaller firms. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 3 Ways to Make Your Brand Fashionable
    Madewell is a retail company that weaves both their brand purpose and audience into their content marketing through their blog “ Madewell Musings”. This blog is a go-to place for fashion news, tips, and ideas. And although the blog focuses on fashion, it ties in other topics like music, art, and literature. Overnight shipping?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] Improving Customer Relationships with Marketing Automation
    Best Practices Marketing Automation Revenue Generation Blog B2B RelationshipsWith all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Improving Content. This is important for several reasons.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 6 Ways That Nonprofits Can Improve Their Keyword Research
    improve distribution to your blog posts”. That’s why, after building your initial blog topic and SEO keyword lists, you’ll want to research similar angles and directions. See where your competitors fall by conducting keyword research audits on their blogs and websites. tips for increasing membership rates for nonprofits”.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 45 Phenomenal Email and Mobile Marketing Stats
    Half were accessed on smartphones, and 17% occurred on a tablet, with the remaining 33% being opened on your traditional desktop. ( V3 Broadsuite Blog ). Media brands devoted 51% of their digital advertising spending to mobile, with 51 percent. ( V3 Broadsuite Blog ). Email marketing works—for both sellers and buyers. And 72% of U.S.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    Marketing is reaching them via emails, newsletters, the blog, eBooks, white papers, and so forth. The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story. Brand personality.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] The Ultimate Guide to Building a Content Marketing Team
    From blog posts to videos to. blog editorial, analytics) and long-form. What types of content are needed to reach these (goals blog posts, white papers, social media posts, etc.)? 5. blog posts and long-form content like. blog post on why content isn’t. a one-woman show! — it is crucial. 1 PLAYER. Introduction.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Grande Guide to Social Advertising
    More simply still: According to the Espresso study, 70 percent of those online have read a corporate blog, 67 percent have watched a commercial or branded. sticky post on a blog or a saved item in your RSS. Grande Guide to. Social Advertising What Is a Grande Guide? You know what the typical day is like for marketers. series. With the.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Measuring the Effectiveness of Your Content Marketing
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Marketing Automation Simplified
    Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. Using Behavioral Insights. 6 The Role of Database Marketing Maximize the Value of Your Data. 8 The Role of Targeting & Segmentation Keep It Focused. Offer Timely & Relevant Communication.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Grande Guide to Lead Scoring
    ELOQUA RESOURCES Lead Scoring BLOGS It’s All About Revenue: A highly active blog that. B2B Lead Generation Blog: Brian Carroll’s blog. The B2B Lead Blog: Delivers real-world, practical. The Funnelholic blog: A blog for those who live. Grande Guide to. Lead Scoring What Is a Grande Guide? series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Grande Guide to B2B Blogging
    B2B Blogging What Is a Grande Guide? topic—in this case, B2B Blogging—with a minimal. strategy of B2B blogging. He also runs the blog {grow}, which has emerged as. must-read, go-to blog for all kinds of marketers— especially B2B marketers. B2B blogging, and how your business can use blogs to. blog is.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    CONSTRUCTION, INC SUCCESS STORY: SHARE PURCHASE ORDER: X99 BACKHOE X99 EQUIPMENT BLOG 3 Musts for. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful. Smooth. These are all synonyms for the word “frictionless.” They all mean. customers along their journey.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] The Ultimate Guide: Getting started with Social Selling
    tracking links for: • Blog content • Demand Generation content • Event registration • Content for prospects Chapter 4: How You Can Operationalize Social Selling Cloud ERP software company Deltek needed new. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. what to want. If you don’t.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] How to Accelerate the Growth of Your B2B Blog
    If only growing a business blog was that simple Write. Publish. Share. Repeat.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    How’s that blog of yours looking in comparison? While it might not be fair to compare your blog to The New York Times, we can certainly learn a thing or two about unsuccessful content marketing from it. For example, if you’re writing a travel blog, don’t just start a travel blog. Blog Feed Content Marketing
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Blog] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Today’s buyers are engaged via a slew of channels, including email, social media, PPC, webinars, blogs, and more. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Build Credibility as an Industry Expert.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Can you repurpose content?
    For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters. Content Strategy
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Blog] A Framework for Optimizing Personas
    B2BZone b2c BlogGuest post from Samantha Stone, Founder of the Marketing Advisory Network. Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort. The framework has four stages. You can find the complete framework here.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Blog] 5 Things Spotify Can Teach You about Content Curation
    The post 5 Things Spotify Can Teach You about Content Curation appeared first on Visually Blog. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. And what the heck does it have to do with your content strategy? Lesson #3: Create a Community.
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Blog] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Find out the next steps in this process by downloading our free eBook: The post Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016 appeared first on Captora Blog. Marketers aren’t known for their affinity for mathematics. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2. Step 3.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Blog] The Fundamentals of Increasing Web Traffic from Social Media
    You’ve also probably created a fair amount of material for your company blog. But Here are some ways to make that happen: Use social sharing buttons on your blog content. Include calls-to-action for your blog readers to share your content. Allow blog comments—and be responsive. But what do you do with these leads?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blog] How to Use Hashtags on Twitter, Facebook & Instagram
    Read this blog post for more instructions on using hashtags.). A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. What Does 'Hashtag' Mean? https://t.co/UyrudFlqwy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Blog] The uncomfortable state of content marketing metrics
    have no idea how many people will read this blog post. I can’t even make an educated guess. But today, an individual blog post takes on a life of its own in a way that eludes measurement. The happy life of a successful blog post. have no idea how many people will read this blog post. This is not good. It sucked.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 8, 2016
    [Blog] 10 Expert Tips For Creating Content People Will Love
    So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. You may be scratching your head and asking yourself, “What makes for good content?” To help you answer that question, Venngage […].
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Blog] Hacking Marketing: Rethinking Marketing Management in a Software World
    For most people (but perhaps not regular readers of this blog), that probably sounds a little strange. What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? After all, marketers and software developers have historically been on opposite ends of the career spectrum.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Blog] 12 Sneaky Psychological Biases That Affect How You Sell
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. They’re due.”. Our minds are naturally prone to these kinds of biases. Trust me!”.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Blog] What Type of Marketing Cry-Baby are You?
    My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. As my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah. Wah, wah, wah…wah, wah, wah. All through the town.”.
  • VISUALLY  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Stop Making Average Content: How to Make Remarkable Content Without the Risk
    You have to write a certain number of blog posts per year, you have to design this infographic, you have to make this demo video. The post Stop Making Average Content: How to Make Remarkable Content Without the Risk appeared first on Visually Blog. There are two kinds of content in this world. The content you make because you have to.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Can Just a “Perceived” Economic Shift Impact Staffing?
    Getting the word out via social media and blogging can play a huge role, and those who are willing to communicate in this manner can often gain a significant edge. Glassdoor It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 3 Tips for Embarking on an Account-Based Selling Program
    If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. As seen in the Cloudera study, ABS works. Be The Expert. Stay Up To Date.
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Fathom Social Media Update
    Read the blog post from Facebook here. Blog Feed Social Media FacebookWelcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading! Update #1: Facebook Audience Optimization . Here’s what you need to know. Read the full article here.
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Video Marketing How-To: How Long Should Your Videos Be?
    Blog Video How-ToHello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off. If your content can’t capture your viewers interest in the right amount of time, they’ll bounce off to something else.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Top Ways to Attract Prospects Through Social Media
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! What I usually do in these blog posts is drill down into an infographic, and explore all of the information that it shares.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Simple Tricks to Use Social Media Effectively
    Your company’s blog is a great place to start when looking for content to share socially. blog]. When you’re new to social media, it can be scary. The truth is, social media isn’t scary. It’s a great way to build branding and make new connections. So how can you become an avid social media user? Add new contacts to your network.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Differentiation Strategy: Standing Out Among The Competition
    Create executive guides, white papers, webinars, or blog posts that cover these issues and provide unique insights or specific answers. Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) It must be true.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Post-event blogging gives you the opportunity to share takeaways and original perspective with the larger community. Amplify your perspective on the content and speakers of the event via social channels, and extend the conversation by sharing thoughts and experiences from the event on others’ blogs. My alarm rings. Be Inspired.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    For this report, we surveyed 4,000 marketers and salespeople around the globe to learn about their top marketing tactics, what they find most challenging, how -- and whether -- they track the ROI of their marketing activities, how long it takes them to write blog posts, etc. do marketing. The Regions of the World. North America (NORTHAM).
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 8 Tips on Creating Content to Be Shared on Social Media
    You realize you need high-quality articles, blog posts, […]. Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. Content Marketing
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 14 Content Marketing Tools to Help Your Business Grow
    In the future, she is planning to launch her own blog dedicated to digital marketing. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. It is also helpful for streamlining your social media content production.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 8 Pieces of Marketing Wisdom for the Chinese New Year
    Pieces of Marketing Wisdom for the Chinese New Year. 1) "Today is the day to write that blog post.". To help you, here are some blog post templates that take the guesswork out of how to structure that next piece. 2) "Don't be afraid to try something different.". Cheesy? little. But our hope is that you find it helpful in a fun way.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Leverage user-generated content that present articles and blogs with business advice: many twenty-somethings have a dollar, a dream, and no idea what to do with them. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Finance. Let’s take a closer look.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Growth Marketers’ Top Priorities: Survey Recap
    The post Growth Marketers’ Top Priorities: Survey Recap appeared first on Captora Blog. In mid-December, we surveyed our readers about their top marketing priorities in 2016. We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Time Constraints: Content Marketing’s Greatest Challenge?
    Whether it comes in the form of a white paper , video , or even just a blog post, creating content that achieves these objectives always requires a substantial time investment. Creating valuable content is tough. After that, there’s another major factor involved: time. Time, it seems, is an elusive resource. Consequences of time constraints.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Creative content can manifest in blogs, infographics, white papers and SlideShares and more. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] How to Drive more Event Registrations by Getting Crafty with Video
    Blog Video How-ToIt’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. We’re on the cusp of the first event season of the year, and the anticipation is palpable. Sign Up Now! Sign Up Now! Call them by name.
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    When writing a blog, or any other piece of digital content, it may be very tempting to copy and paste an image you found online into your work. Blog Feed Content Marketing Digital Marketing Google News Local Search SEOHere’s the latest SEO news: “Google’s FAQ on HTTP to HTTPS Migration”. link]. link]. link]. link]. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    B2B Online Marketing Blog Content Marketing B2B event marketing marketingA survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] It’s More Than a Job – 3 Ways to Maximize Internships
    Blog company culture experience internship mentor skillsFor the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. It was by far the best thing I could have ever done for myself professionally.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Attention, hamsters! Get off the content treadwheel
    Daily blog posts. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant. We’re knee deep in Content Spam.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Beyond Views and Downloads: Use More Advanced Content Analytics
    And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. In this blog, I’ll walk you through one approach on how to understand the performance of specific content assets and demonstrate the value of your ongoing content marketing efforts. Direct Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Putting content marketing on time out for a moment
    Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. 10 Ideas to Inspire Your Next Blog Post.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] How to Use Smart Content to Take Advertisements to the Next Level
    If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. But keep in mind: many consumers view these actions as noise. See a pattern?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] 3 Reasons Why SEO and Content Marketing Fit Together
    Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Your blog needs good Search Engine Optimization , or SEO. This blog post was optimized using a software plugin called ScribeSEO. But don’t let that scare you. On its part, SEO issues demands.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Blog] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Creating raw material for a blog post about the contest. Creating images for your blog and website. Like this: Image from Shopify’s blog post, 4 Tactics to Drive Traffic and Sales With User-Generated Content.
  • EMEDIA  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] A Day in the Life of… An Agency Media Planner
    Sales Funnel Content Vendor Media Lead Generation Agencies Blog Blog Post Content Marketing Homepage B2B ResourcesBenefit from the advice of an agency media planner, who sees their fair share of proposals, to know what you should be looking for in a lead generation vendor.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    The billboards were highlighted in blogs, shared on social channels, and circulated again through content like this very post. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? As an introduction, Deadpool is not your average, friendly, all-American, neighborhood superhero.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] Top 3 Disconnects Between Sales and Marketing – Infographic [#Smarketing]
    The full report was released today and we’ll be diving into key findings throughout this #Smarketing blog series. We recently surveyed 1,000 sales and marketing professionals, asking questions around their alignment with the other team.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] 23 Account-Based Marketing Leaders to Follow on Twitter
    He is also the editor of the sales and marketing blog, Funnelholic. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer. https://t.co/7DLsBxzgnO. 7DLsBxzgnO. October 15, 2015. 3.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    Whether it's a blog post or intriguing design, it could be just what your neighbor needs to kickstart their big project," insists my colleague Megan Conley. This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and. well, you get the point. The lesson?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    Go the "shockingly helpful" route and create compelling blogs about their talks to help spread their message and insights more broadly. 6) Gather an unconventional group. Email a blog author whose content you love with a specific comment or question about his or her work. and my life. The lesson? Can't snag time with them? The lesson?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] How to Keep your School Blog Interesting
    Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery. Informative Blogs Attract Attention. So human readers love them.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Their blog posts weren’t getting much traffic or converting. He promoted content from the manufacturer on his YouTube page and his blog. Your blog post, video or (God help us all) Snapchat? Platform – One of the HVAC contractors in the workshop told me there are a thousand blog posts a day on energy efficiency. Really!
<< 1 2 3 ... 247 248 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...