• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. It’s certainly going to be more expensive than writing a blog post.  typical example would be the “ how-to ” blog post. . That's it. As you know, those days are long gone. But: .
  • KAPOST  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] Not Your Parents’ Salesperson: Using Content to Drive ABM
    For example, if I’m crafting a first-touch email to a director of product marketing, I can parse the content available to me by those two data points (persona: product marketers, tier: director) to find blog posts, infographics, and other top-of-funnel content that this person would find accessible, relevant, and timely.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] The Complete Guide to Content Marketing for SEO
    How many times have you read a blog post about why content is important? We get it. Companies create content. And if they don’t, they should. But at Clutch, we know this mantra, “go out and create content,” isn’t the full story. The post The Complete Guide to Content Marketing for SEO appeared first on Opentopic.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] How to Create Content for a Winning Account-Based Marketing Strategy
    Also, our crystal ball shows that creating blog posts, e-books, webinars and more that attract attention is only going to become more challenging as the content deluge continues. You’ve finally honed your content strategy for inbound marketing. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] 3 Ways Marketing Automation Changed My Life
    Ways Marketing Automation Changed My Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think about it. Yes, at this point, I had no patience left. Mind blown.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Your brand might be pulled up by its britches by this one: 80 percent of brand audiences would “rather watch live video from a brand than read a blog, and 82 percent prefer live video from a brand to social posts,” according to Livestream. 6. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Video.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blog] Back to Basics: How to Write an Effective Business Blog
    Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. The beauty of a blog is that it can be about most anything.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Top Webinars You Should Watch For Marketing Success in 2017
    In this blog post, I’ll be sharing a ton of resources along with links to the best Radius webinars – full of expert feedback, actionable advice, and effective marketing tips – all designed to help you drive value across your marketing efforts. That’s exactly what we’ve been doing at Radius these past few weeks. Wrapping It Up.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] 5 Great Pinterest Marketing Resources
    Check out this article. 5 – How To Drive 3x More Traffic To Your Blog With Pinterest – Blogging Wizard. Elna Cain produced this great article at Blogging Wizard highlighting some great tips for generating traffic to your blog using Pinterest. Is your brand getting great marketing results from Pinterest?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] The New Era of Phone Marketing in Professional Services
    50% actively blog. search-engine friendly website, social media, and blog are good examples of top-of-the-funnel techniques that can attract prospects. Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. During our data analysis, one finding in particular startled us. Conclusion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] How to Craft a Successful Content Marketing Strategy
    We all know the digital landscape is crowded.  As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. You can structure it however you like, but key components should include: Blog post titles. Upon my return, I got to thinking about this feeling of freedom. 
  • VIDYARD  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Meet the Vidyard Team, Video Style: Ellen Stafford
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Ellen Stafford, the Business Development Manager here at Vidyard. So I did! What do you do in your free time?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Five levers of relevance for digital authors
    Because it is fundamental to my work, I thought I would write a whole blog post about it. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means. The longer the lever, the heavier the weight than you can lift.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Turn email pains into gains: Our new editor can help
    The post Turn email pains into gains: Our new editor can help appeared first on Vertical Response Blog Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. Pain point: Can’t control the look and feel of emails when using templates.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] The 26 Best WordPress Plugins
    Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. 1) Publicize. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Showcase reviews: Blogging Wizard (Content).
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] The Stories Behind 5 Social Networks That Never Caught On
    In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] Has B2B ecommerce come of age? Maybe.
    Blog Charts Featured Big Data ecommerceThe 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. You’ll get some rich insights on how B2B ecommerce buyers are grasping digital commerce channels. The benefits they are currently seeing from having an ecommerce channel. Here’s what he had to say about the study.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2017
    [Blog] High-Growth B2B Companies Do 4 Things to Manage Marketing Performance
    Marketing Strategy Allocadia B2B Marketing Blog ROI StrategyHow do you manage the performance of marketing? There are competing (and incorrect) definitions of Marketing Performance, so let’s level set on what I’m referring to: Marketing Performance is marketing’s results or output compared against its set of objectives.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    The post 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy appeared first on B2B Marketing Blog. The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. Million Content Downloads Tells Us.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] What Does Employee Engagement Have to Do With Marketing?
    You can catch her latest misadventures on her blog, Instant Lo. Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. percent increase in total consumer spending.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Blog Demand Generation Marketing Marketing CommunicationsMany brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] Why is Email Authentication Important?
    Revenue Generation BlogEmail authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Still don’t fully understand the concept? We can help break it down for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] Make the Shift from Automation to Engagement Marketing
    Make the Shift from Automation to Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Master Engagement Marketing .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] Three ideas to end the social media poison
    Many years ago, I Skyped with fellow online blogging newbie Scott Dinsmore. consume an unhealthy amount of videos, ebooks, and blog posts, and I’ve noticed the online space has become more hostile than ever. By Mars Dorian, {grow} Contributing Columnist. The future seems so uncertain. The present seems so … harsh.
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] 3 Ways Agile Helps Scale Content Marketing
    Doubling the number of blog posts you write every month is a simple way to scale your content marketing, but it’s by no means the best. . The post 3 Ways Agile Helps Scale Content Marketing appeared first on Kapost Content Marketing Blog. To an outsider looking in, a bigger content marketing program seems to be better. . 100%. 0%. 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] Is Your Content Fresh Enough to Attract Google?
    So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. Content Marketing
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] 5 Ways to Drive the Success of Influencer Relations
    To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Lack of program management or measurement. Lack of quality content/brand messaging. Employees’ lack of confidence in building personal relationships. Lack of understanding from senior management.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog] How to Get More Leads From Social Media
    It’s not an exhaustive cataloging of every available tactic (that’s a book, not a blog post), but I’ve assembled the “classic hits” of social media lead generation. What’s your impression of how hard it is to generate leads on social media? Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] A Complete Guide To The Buyer Journey
    Content comes in many types including webinars, blogging, and industry reports. The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. Buyer Journey Stage 1: Developing Problem Awareness.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Webinar: How Content Marketing Generates Leads
    As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It used to be gate everything and don’t give away any content for free,” he said. But since then, things have changed.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Technology Services Research Released
    In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. Video Transcription. Just click on the link and download the report. Enjoy!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
    The live webinar was packed with great questions, many of which we answered at the bottom of this blog. If you didn’t have a chance to attend our new webinar, Beyond The Basics of ABM: 4 Steps to Operationalize a Stellar ABM Program, you can view the replay here. ABM continues to be a noisy topic […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Final Thoughts.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Forrester Research Predicts Account-Based Everything in 2017
    Blog Marketing Marketing LeadershipAccording to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. That is, until we added Infer Predictive Scoring to the mix.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Buy domain names for all your pages, products, and services
    Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Now they all do.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] The secrets to great logo design
    The post The secrets to great logo design appeared first on Vertical Response Blog. Consumers flock to businesses they recognize, and an effective logo can build that recognition. logo anchors a brand — it’s shorthand for your business, telling customers who you are and unifying all of your marketing efforts. All rights reserved.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] The ‘Less Is More’ Content Strategy
    Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Many blogs have also had success by increasing their content production. Neil Patel also found that increasing Kissmetrics blog posts from 5 to 6 a week increased monthly traffic by 18%. 2012. 4.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] How to Create Evergreen Content with Lasting Engagement
    Simply put, evergreen means that the content will always be relevant to readers of a particular blog or website. an article on cronuts for that baking blog), evergreen content will keep drawing in new readers over the life of your site. Say a baking blog’s most popular piece of content is a piece on different types of pastry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] A strategy to stay relevant in a tumultuous marketing world
    “We’ve read your blog for years.” Blogs and video? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Major Changes Come to Content Marketing World 2017
    We host an event-specific blog on the site to share event-related stories, news, etc.). You should have noticed different voices on the CMI blog. A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. But I digress.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] How to Be Productive After a Long Weekend
    And if you don't have time to read the full blog post, we understand -- here's a quick video summary.). This method leaves more room for personal style and creativity, too. 5) Schedule emails, blog posts, and social media posts that need to go out on the holiday. What could be better than a three-day holiday weekend? Remember tip #6?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Blog] Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog
    The post Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog appeared first on Opentopic. And yet, few industries in the world face more complex problems than health care. Brands & Marketers
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Blog] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. The space you occupy is not empty.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Blog] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    In terms of content marketing, blogs (82 percent), videos (82 percent) and white papers (73 percent) are the three most named content types. Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blog] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    But that’s a story for another blog post! Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”
  • KAPOST  |  MONDAY, FEBRUARY 20, 2017
    [Blog] 5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]
    Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? The post 5 Marketing Challenges from Top B2B Marketing Leaders [Infographic] appeared first on Kapost Content Marketing Blog. Ahh, the good ol’ days.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Blog] How to Become a Household Name
    In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done. “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. What Is Verbification? Four Brands That Replaced Product Names. 1) YouTube.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Blog] 15 Inspiring Examples of Small Business Branding
    Mandy Mazliah created her blog Sneaky Veg to chronicle her family's experiences eating healthy food. Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. EAT MY SHORTS!
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Blog] How Personalization Affects Lead Nurturing
    Personalized content, blogs, emails, and promos get people’s attention if they’re properly targeted. Blog Email-Marketing Lead-Nurturing Personalization SalesThe lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. It isn’t that easy. Personalization Creates Trust. Conclusion.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [Blog] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] How to Get Your Sales Team Using — And Loving — Video
    Blog Sales Sales LeadershipWith the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change. And adding video to your prospecting emails can increase response rates by up to 8x! Not only that, but 75% of late-stage prospects that received a personalized video became closed deals.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] Social Media 101: Managing your social media presence
    Twitter is ideal for live communication, brand awareness, and blog promotion. The post Social Media 101: Managing your social media presence appeared first on Vertical Response Blog. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. Don’t panic! LinkedIn. Twitter. YouTube. Frequency.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] How to Run a Successful Webinar from Beginning to End
    You might also want to utilize other channels like paid social and  your company blog. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. 3. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Eek! 4. Follow Up.
  • KAPOST  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] How Commvault Conquered Content ROI [Video]
    The post How Commvault Conquered Content ROI [Video] appeared first on Kapost Content Marketing Blog. How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] 9 Marketing Books to Read Before Q1 Ends
    Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. Simply put, marketers comprise an impressively busy population. The question is: When you're already short on time, how do you pick out the best ones?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Cisco is very vocal about its talent branding efforts blogging about its goals and results. GoTripAdvisor is also used for employee meetups, as well as on the official blog where employees are invited to share their personal stories. 6) Starbucks. It's getting harder and harder for companies to attract and retain the right people.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Blog] Seven Best Practices for Building and Growing a Subscriber List
    Give them a “top 10” of blog posts to read. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Yes, a party. Thomas Harpointner, CEO, AIS Media.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] An Email is Not a Campaign: the Case for Integrated Marketing
    You could extend the campaign even further by repurposing the analyst report into a Webinar, a blog post, an infographic, etc. The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Here , we say employees should contribute through “blog posts, webinars, etc.” ” But with blog posts and webinars being so different in format, what are the other items? For more than two years, I read every single article on The Content Strategist. sure did. Overused phrases that I’d add to a list. human actions.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] 8 Tips for Running Your First Influencer Marketing Campaign
    You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 The question then becomes, how do you use these folks to push your product?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. On platforms like Outbrain and Taboola, you can distribute your own articles, blog posts, or videos, as well as earned media. Oh, how the times have changed. People share 1.3
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] New features not to miss: A/B testing, HTML previewing, and more
    The post New features not to miss: A/B testing, HTML previewing, and more appeared first on Vertical Response Blog. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Do your subscribers respond to subject lines phrased as questions? Do emojis improve open rates? HTML live editor preview.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. Blog Marketing Communications Marketing Leadership Sales LeadershipWhen you’re on the hunt for a VP, consider a full list of options that you should be looking for.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] 75 Interactive Infographic Examples to Inspire 2017
    This isn't your average blog post with a pile of graphs and data. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, And, for good reason. But, over the last few years marketers have been producing and promoting infographics at an increasing rate. Music Map.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. Leverage Your Mentor.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Blog] The 17 Best Project Management Tools
    Showcase reviews: AppStorm, Hunter & Bard, Katie Lance, Marketing Insider Group, StoreYa Blog. 5) MindNode. Go back to the 90s and map out your ideas so that you can get a clear (and visual) understanding of your ideas.” — StoreYa Blog. Showcase reviews: StoreYa Blog. 9) Scrumy. StoreYa Blog. messaging app for teams.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Lead Nurturing’s Biggest Challenges
    Instead, send more specific, highly-relevant offers like blog posts, webinars, or any other content that will accelerate their movement along the sales funnel. Blog B2B-Marketing Lead-Generation Lead-Nurturing Sales FunnelChallenges of Lead Nurturing in Marketing Campaigns. Determining Lead Nurturing Timeframes. But, don’t overdo it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish these types of pieces on your blog and share them out. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Create an online sweepstakes contest.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Consulting Firm Research Released
    In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Watch this Video: Volvo’s Live Fully Now
    Blog Marketing Communications Video ProductionEvery so often we come across a really amazing example of video marketing and we just need to share it with you. Volvo’s latest video is one of those. Video Transcript: Hey guys! We just discovered this awesome video from Volvo and we really wanted to share it with you.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] 5 Steps to Market to a New Vertical
    At the early stage, content such as ebooks, slideshows, and blog posts are effective for generating awareness. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication. Let’s look at five key steps to penetrate a new industry: 1.
  • KAPOST  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Expert Advice on Conquering Modern Marketing [Webinar]
    The post Expert Advice on Conquering Modern Marketing [Webinar] appeared first on Kapost Content Marketing Blog. Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. Content is cool, but it can also be chaotic. We already have some answers for you. Planning.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blog] Five Tips to Help You Write Outstanding Content For Your Blog
    Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. The title of the blog post should tell potential readers that your content is important, unique, interesting, or essential for the reader to know. Organize Your Content. Break Up The Text.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    The content formats that are considered most effective for SEO and lead generation goals include research or original data (21 percent), infographics (14 percent), blogs (14 percent) and product reviews (14 percent). This survey of 300 content marketers found that 30 percent create content to rank higher in search engines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] The Good, the Bad, and the Ugly of Seasonal SEO
    B2B Online Marketing Blog Search Engine Optimization B2B seoOh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. Valentine’s day is the day many people use as an opportunity to profess their love for one another. know what you’re thinking. The Good.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Interactive Content, Marketing Automation, and the Engagement Economy
    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. What does a static content experience look like in comparison to an interactive, automated experience?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Set up your email campaign: VerticalResponse’s new editor makes it easy
    The post Set up your email campaign: VerticalResponse’s new editor makes it easy appeared first on Vertical Response Blog. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. In this edition, we show you how to create a contact list and schedule campaigns.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. So, be sure to check out Sally Falkow’s blog, The Proactive Report , later this week in order to get a much bigger picture than I can offer. SF: What’s your take on the future of Twitter? It’s still a thing!
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Social Media Monitoring
    Guest Blogs salesforce salesforce marketing cloud Social Media social media marketing*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. . This article is for you! This graphic is for you!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] 4 Delicious Recipes to Sweeten up Your Marketing
    Delicious Recipes to Sweeten up Your Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Delicious Recipes to Sweeten up Your Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lisa Marcyes Well, it’s that time of year again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    Blogging best practices branding careers Influence and Power Leadership personal branding Power and influence on the web Social media for social good Social Media Strategy evergreen known mark schaefer marketing books social media booksAt the end of this post, you can download a chapter for free! You will learn a TON from reading my book.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Blog] The Psychology of Colors in Content Marketing
    In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Blog] The Secret to Crafting an Awesome Sales Pitch
    Blog B2B-Marketing Expert-Insights Sales Sales ConversionThe glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. The report found that sales companies are focusing on analytics, mobile platforms, customer interaction, team selling, and technology adoption.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Blog] The Branding Process for Professional Services Firms
    For more ideas on ways to put your brand strategy into practice, check out this blog post on the top 10 branding tools. The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand Identity. Brand Tools. Brand Launch. Phase 1.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Blog] Tips for Using Video to Increase Social Media ROI
    The post Tips for Using Video to Increase Social Media ROI appeared first on Kapost Content Marketing Blog. You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Promotional.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Blog] 4 Value Selling Tools to Move Leads Down the Funnel
    In this blog, I’ll explain how you can use value selling tools in conjunction with your digital marketing platform to enhance the buyer’s journey and ultimately grow your revenue: Build Awareness at the Top of the Funnel. What does this mean for marketing? Assessment tool: identify gaps in performance. Bringing It All Together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Blog] Social media proficiency: A life skill?
    We read your blog.” By Mark Schaefer. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates? “I believe social media proficiency is a life skill,” Robert told me. ” That statement blew me away. Isn’t that cool?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Blog] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract ,  capture ,  nurture ,  convert , and expand. Top performers are also more likely to personalize campaigns based on their customer preferences. Expansion Metrics.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blog] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. 6) BrandWatch. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. 7) Simply Measured. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog. StoreYa Blog.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Blog] 13 Web Design Trends to Watch in 2017
    Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios. The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Blog] How to reach the exact audience that you want to target
    Blog B2B-Marketing Business Blogging Buyer's Journey Data Data Quality data services Database-Management Marketing Sales FunnelData is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Watch now!
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Blog] THE HACKIES: How to use your unique dataset to create valuable content
    number of their blog posts take a look at a significant happening with a brand, and then analyze the social metrics behind it. Inbound marketing experts, Moz, frequently share data that they get from Moz’s tools as blog posts, videos, and even social posts. This article is a guest post by Jordan Con of Bizible. Like it? Hackies
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    Today, I bring to you a blog post from the analyst-group SiriusDecisions that answers a question we ask all the time: Why do brands struggle with taking an audience-first approach? Selected by Joe Lazauskas, editor-in-chief. But not today! The New York Times: The Media’s Risky Love Affair With Leaks. But trailers?
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