• SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Blog] What’s Hot in Content Marketing: May 2016
    My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads. See  his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough.
  • OPENTOPIC  |  THURSDAY, MAY 5, 2016
    [Blog] Level Up Your Web Analytics with Customer Data
    Opentopic blog >> blog.kissmetrics.com Analytics has become synonymous with data-driven marketing. Web analytics includes unique sessions, average session lengths, bounce rates, and other aggregate. Marketing ROI undefined
  • 6SENSE  |  THURSDAY, MAY 5, 2016
    [Blog] How HP Uses 6sense to Find Customers in Active Buying Cycles
    As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. For years, HP has used internal data and competitive research to identify accounts with a high likelihood of making a purchasing decision. Why HP Chose 6sense.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Blog] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    The post Growth Marketing Q&A with ServiceRocket’s Colleen Blake appeared first on Captora Blog. The flood of new technologies into digital marketing has, in many ways, upended how marketers hire. What are the top 3 skills that modern SaaS marketing departments need that you just wouldn’t find in marketing, say, five years ago?
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Blog] The Basics of Building Visibility in Your Area of Expertise
    Blog posts. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. But, while they may be well known within the firm—or even among their peers—they remain largely unknown to potential clients and other influencers. We can think of these folks as “invisible experts.”.
  • ANNUITAS  |  THURSDAY, MAY 5, 2016
    [Blog] 3 Common Mistakes in Demand Generation
    “Hold the vision; trust the process.”. — Author unknown. Marketers are often eager to get started on the road to Demand Process Transformation℠. We tell them it won’t be easy and that only by way of a structured process will we get to the finish line and accomplish the established goals. It also may require a few leaps of faith.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Blog] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Additional Resources.       Read about Profile Management on the Infer blog.       Learn more about the Social Tables case study.       Download Infer’s Guide to Getting Started with Profile Management.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. About Infer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Blog] How Marketers are Rethinking the Content Generation Process [Interview]
    B2B Online Marketing Blog Content Marketing content creation content marketingRecently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. The literal workflows — the way the work gets done — is just outdated.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Blog] How to Leverage Psychology for Influencer Marketing
    This can include everything from Beyonce’s reference of Red Lobster in her song “Formation” (which spiked a 33% increase in sales and helped the brand to trend on Twitter for the first time in history) to Ann Handley sharing your blog post on social media. This tactic is known as influencer marketing. Of Imagine a community. Be authentic.
  • OPENTOPIC  |  THURSDAY, MAY 5, 2016
    [Blog] How Facebook Messenger bot makers safeguard conversation
    Opentopic blog >> marketingland.com “Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer. With a person, you can respond by asking what part they didn’t catch, and they should be able to tell you. With a bot, not so much. I ran into that problem last.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Blog] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    The post Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo appeared first on Kapost Content Marketing Blog. However, I need to write and ask you to stop! Wait, what? Creating content is what a content marketer does. Why would ever we stop? ” Well that’s insanity—literally! It’s time to turn off the noise.
  • OPENTOPIC  |  THURSDAY, MAY 5, 2016
    [Blog] Increase Your Marketing ROI with Free Content
    Opentopic blog >> opentopic.com Attend our free, live webinar covering how to maximize your profits and productivity with cloud-based apps. Tune in 5/12 at 9 a.m. Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both. Marketing ROI Cmo marketing roi
  • LEAD LIAISON  |  THURSDAY, MAY 5, 2016
    [Blog] Video Marketing: Your Key to Converting More Visitors
    Best Practices Marketing Revenue Generation Blog Video Marketing Website Conversion WistiaAll marketers know about email marketing, direct mail, etc. But, what about video marketing  for converting more visitors? Doesn’t that just play videos and push information, one-way, to visitors or can it be interactive? Ask us too!
  • HALEY MARKETING  |  THURSDAY, MAY 5, 2016
    [Blog] When Things Go Wrong, Be a Window – Not a Door.
    phone conversations, marketing communications, presentations, blog posts) helps you to: educate clients about the value of staffing; dispel common misconceptions about the staffing industry; increase acceptance of changes you make to your business; build trust and loyalty. Missed deadlines. Failed placements. Unfilled orders. Apologize.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Blog] Snapchat engagement and other myths
    said we would not be having a Quorgasm after techno-guru Robert Scoble predicted Quora would replace blogging, and I said to forget about QR codes when people were enthusiastically slapping them on everything in sight. balanced view of using Snapchat for marketing Does Your Blog Deliver a Positive User Experience? But is that true?
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Blog] Education Blogging 101: How to Attract More Students Online
    Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. Having a school blog (or two) can boost your student applications in a number of ways.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Blog] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    And when the writing styles and visual content across blog posts are too drastic, your readers will be confused about the message you’re trying to send. One way to achieve consistency on your blog is to create a detailed content style guide. And if consumers can’t remember your brand, you haven’t a chance against competitors.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Blog] Test Blog For Facebook Publishing issue
    Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] EverString now lets marketers create their own “lookalike” segments
    Opentopic blog >> marketingland.com EverString is becoming more self-service. The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Marketing Technology Cmo Digital Marketing undefined
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Blog] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    For big media blogs, it’s people like Taylor Swift and Beyoncé. I’ve been writing professionally for a few years, and the only article I wrote that legitimately went “viral” isn’t an article at all—it’s a quiz. ” and “Who is your favorite overpowered billionaire?” ” What about you?
  • EMEDIA  |  WEDNESDAY, MAY 4, 2016
    [Blog] Best of B2B News Sources
    Content About Best Of Blog Blog Post News Homepage B2B ResourcesFind out eight resources emedia uses to stay informed about B2B marketing trends. To stay informed, we proactively find the best sources, scan the headlines daily, and read in-depth analysis each week. Here are some essential resources we have used.
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] CMO Interview: An Inside Look at Marketing Trends
    Opentopic blog >> business2community.com With the end of Q, some of the madness around here died down (temporarily). We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Opentopic blog >> blog.hubspot.com Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. Marketing Technology Cmo undefined
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] Debunking the three biggest myths about mobile commerce marketing
    Opentopic blog >> internetretailer.com Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different from desktop. Consumer shopping habits have changed dramatically in recent years, especially with the wide adoption of browsing and buying on mobile devices. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] Increase Your Marketing ROI with Free Content
    Opentopic blog >> entrepreneur.com Attend our free, live webinar covering how to maximize your profits and productivity with cloud-based apps. Tune in 5/12 at 9 a.m. Register Now » Increasing your marketing return on investment (ROI) happens when you increase your returns, decrease your costs or both.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Blog] Moving Up The Paid Media Experience Curve – Part 1
    In the meantime, check out our blog Maximizing Reach: Get the Most from Bing Shopping to discover how to profitably capture demand by diversifying your Bing and Google shopping strategies. Blog FeedIt has become increasingly difficult for brands to reach their target audience in the Age of Noise. Mobile.  Programmatic. 
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Blog] #SmarketingWeekly 13: Top Stories for B2B Sales/Marketing
    Opentopic blog >> technologyadvice.com Welcome back to #SmarketingWeekly, TechnologyAdvice’s Tuesday morning roundup of the best B2B content for busy sales and marketing professionals like you (see earlier editions here). Whether you. Marketing Technology Cmo Digital Marketing undefined
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Blog] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. The median shares for the other 95 popular B2B blogs and sites is 106. The average B2B blog gets far fewer shares. buzzsumo.com/blog/.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 4, 2016
    [Blog] Welcome to the New World of B2B Account-Based Marketing
    Check out our blog later this week to find out more detail on how you can succeed at a well-implemented ABM strategy. This isn’t just about another marketing buzzword phrase! Account-based marketing seems to be here to stay. We’re sure you’ve heard or read about it all over the digital marketing atmosphere. Focus on your target accounts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Blog] 5 Ways Your B2B Marketing Automation is Failing
    Someone who downloads a white paper, watches a webinar, and signs up for a free demo would likely score higher than another individual who only reads a blog post. 4. Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Winning the lead is just the beginning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Blog] 4 Ways to Win the Hearts of Consumers
    In this blog, I’ll  shine a spotlight on how brands can make their story and purpose crystal clear by answering the “Why?”: Try this exercise right now to identify your values: stop reading this blog post, grab a piece of paper, and write 5-6 words about why your company exists. To ”: 1. Lead with Your Values.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Blog] 6 Steps to a Killer Brand Awareness Campaign
    Are there blogs that this type of person reads regularly? Contact the website to see if you can guest-write or have someone write about your brand on that blog. Did the Facebook campaign flop while the blog you guest-wrote came out on top? The problem is that it’s not exactly true. Enter the brand awareness campaign.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, MAY 4, 2016
    [Blog] Head Scratcher and Belly Buster Post: May 2016
    Blog General Branding Donald Trump IoTAbout These Posts. UPDATED: May 4/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! NEW] Hacking and IoT: Samsung.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] How to Accelerate the Growth of Your B2B Blog
    If only growing a business blog was that simple Write. Publish. Share. Repeat.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • PUREB2B  |  TUESDAY, MAY 3, 2016
    [Blog] Answers to Your 6 Biggest Email Marketing Questions
    Blog B2B-Marketing Email Email-Marketing Lead-Generation Marketing SalesThe digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest. As vast and compelling as email marketing is, it’s not a simple process.
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Blog] Top 10 Strategies for Increasing the Marketing ROI for Your Firm
    Opentopic blog >> hingemarketing.com So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. Doesn’t sound like you? The truth is that improving your marketing ROI. Marketing ROI undefined
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog] Does Your Content Need a Permanent Home?
    If your brand is B2C, you may not need your own blog. On a company blog or a newsletter, the responses would’ve looked defensive and self-serving. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you B2B or B2C?
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Blog] 3D-printed buildings could help planet: Google’s Schmidt
    Opentopic blog >> usatoday.com At the 2016 Milken Global Conference on Beverly Hills, CA, innovators from many industries offer their visions of the future from gene editing to ending global warming. That lofty. Cognitive Technology undefined
  • FATHOM  |  TUESDAY, MAY 3, 2016
    [Blog] Dark Martec: The Need for Marketing and IT Alignment
    Coined by Seth Ulinski on the Chief Martec blog —notorious for their overloaded infographics that visualize the astronomical growth of marketing technology—dark martech is homegrown or internally built marketing technology. Blog FeedWhat is dark martech? It sounds a little scary, I know. Is it the next epidemic sweeping the world?
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Blog] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Blog] Remove the Guesswork from Top of Funnel Marketing
    See what they said about how Captora affects their Top of Funnel pipeline success: The post Remove the Guesswork from Top of Funnel Marketing appeared first on Captora Blog. After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 3, 2016
    [Blog] Wabash, Indiana or Silverton, Oregon? Cast Your Vote and Send $500,000 to the Lucky Town
    Cast Your Vote and Send $500,000 to the Lucky Town appeared first on Vertical Response Blog. A few weeks ago, we echoed the call to nominate your favorite small town to receive $500,000 worth of marketing services and business advice from our parent company, Deluxe Corporation in partnership with Shark Tank star, Robert Herjavec.
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Blog] 3 Ways to Squeeze More From Your Marketing Automation
    Blog Demand GenLet’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and what content they’re consuming. Get the Guide.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Blog] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Avoid (at all costs) sending a blanket email asking the team to share the latest blog that just went up. Check out our other   social blogs   and you’ll be the go-to gal or guy in no time. The end of organic reach. This presents a number of problems for most businesses relying on organic reach to move their content around.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Blog] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Upon further review, we realized that they moved a blog that was off-domain into the existing site architecture, which greatly inflated visitor traffic being reported. Misconception #3: The Blog Post With The Most Traffic Was Also The Most Successful. B2B Online Marketing Blog Marketing MeasurementFinal Thoughts.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Blog] Haley Marketing Launches New Website
    And hundreds of blog posts packed with practical advice for today’s staffing and recruiting professionals. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. Blog Writing and Social Media. For Immediate Release. 5/3/2016.
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Blog] Skift CMO Interviews: Shifting the Destination Brand Story at Singapore Tourism
    Opentopic blog >> skift.com Editor’s Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers. Marketing ROI undefined
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 3, 2016
    [Blog] Sales Management Shouldn’t be a Horse Race
    His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. Sales Management Shouldn’t be a Horse Race. First of all I don’t enjoy gambling and second, I really don’t know how to read a horse racing program. It happens in so many aspects of the job of sales leadership. What do I mean?
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Blog] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. As we pack our bags and make our way down to Sin City, we thought we’d share our thoughts about making the most of the Summit this year. Latest
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Blog] 5 Steps to Amplify Your Paid Social Campaigns
    In this blog, I’ll be walking you through how to put together a paid social campaign from start to finish for optimum results.  Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Blog] Why Your Content Marketing Strategy Should Include Long-Form Content
    In a 1997 blog post titled “ How Users Read on the Web ,” famed web usability expert Jakob Nielsen stated: “They don’t. Text-only, one-dimensional blog posts suddenly seemed antiquated. We all remember the time not long ago when short-form content ruled. Still others defended short-form. Fall Back by Complex.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Blog] The Lead Gen Mistakes Marketers Are Making
    Lead generation  is the use of content (blog post, eBook, quiz or assessment, etc.) The post The Lead Gen Mistakes Marketers Are Making appeared first on Kapost Content Marketing Blog. When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Blog] Digital Does Not Mean "Just Build a Website"
    There is a lot of literature on improving performance, and I found this blog entry from The Daily Egg straightforward for those who want some practical tips. 3) How Much Friction is There in Your Email Capture or Checkout Process? The problem is not that content creators cannot make money in digital. Data support this. Time to Get Started.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2016
    [Blog] 7 Surprising Things You Have Never Thought About Content Marketing
    But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information. Content Marketing is the king, you are probably tired of hearing it. Meaning you will have to keep spending most of your time trying to get it […]. Content Marketing content creation
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2016
    [Blog] 5 Tips To Promote Your Company Blog
    million new blog posts each month on WordPress alone. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. Content Marketing Blog blor promotion Content promotion Social MediaThe competition is fierce out there. There are 58.6 How do you ever get your work noticed? Is it even worth it?
  • CONNECTING ELEMENT  |  TUESDAY, MAY 3, 2016
    [Blog] Why brands need an SUO (not SEO) strategy
    Blog BrightonSEO content strategy keyword planning search-user optimisation SEO seo strategy SEO tips user-focused searchBusinesses can no longer rely on search engines to serve up results in their favour – they must actively seek out the user. Read on to discover how to put your audience at the centre of your search-marketing strategy.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Blog] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    People are hardwired to pay attention to stories, so integrate these into your content strategy, whether it’s a blog post, podcast, infographic or other piece of content. For example, the company features data-driven insights and infographics on its blog frequently. The result? And some of this data is valuable. The goal?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Blog] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    Have you seen his blog ? Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. You've heard the word tossed around in meetings, snuck into blog titles, and worked into recommendation letters. No fluff. No fancy sentences. You need to.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Blog] The 12 Best Competitive Intelligence and Benchmarking Tools
    ” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Showcase reviews: Kissmetrics, MarketingLand, Comms Axis, StoreYa Blog, Hunter & Bard, Robbie Richards. 6) Rival IQ.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Blog] 6 Tips for Writing an Effective B2B Lead Building Email
    Blog B2B-Marketing Email-Marketing Lead-Generation Marketing SalesBelieve it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! Know your audience.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Blog] The Secret to Content Marketing ROI
    Opentopic blog >> contentmarketinginstitute.com Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Blog] How Content is Transforming the Enterprise
    Launching a blog is easy, but when it comes to the future of enterprise content, these are the hard problems to solve. In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”)
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Blog] Best Branded Content of April: The VR Wave is Here
    GE: Turbine Blog Post. This month, GE Reports  did it again  with  this blog post  about an incredibly lightweight, powerful, and efficient turbine that racked up thousands of up-votes on Reddit. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around. For 15 minutes, I was in heaven.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Blog] Video is Killing the Written Content Star
    In the meantime, check out our blog The Marketing Technology Landscape: Where Will We Be in 2020? Blog FeedAccording to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. million words”. YouTube. Axxon.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Blog] The CMO Team’s KnowledgeTAP™ Program is Hailed as “Best Cross-Media Marketing Campaign for Client” Winner by PSDA – WhatTheyThink
    PSDA’s PEAK (Print Education and Knowledge) Awards salute industry firms. Marketing Technology Cmo undefined
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Blog] An Inquiry vs. a Lead: What’s the Difference and Which is More Important?
    Blog Lead-Gen Lead-Generation Marketing SalesMany marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. So, What is an Inquiry? An inquiry is an individual who has shown interest in a solution. Simply put, an inquiry is someone who makes, well, an inquiry. Here’s How.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Blog] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    Blog B2B-Marketing Data IT Companies Lead-GenerationPure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA  –  The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. The company ranked #23 on Inc.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Blog] What Is Influencer Marketing? Definitions, Examples, and Resources
    Opentopic blog >> toprankblog.com Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. The Algorithm Monster already turned. Marketing ROI undefined
  • CAPTORA  |  MONDAY, MAY 2, 2016
    [Blog] [Highlights] Building a New Model for Growth Marketing Webinar
    The post [Highlights] Building a New Model for Growth Marketing Webinar appeared first on Captora Blog. On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Blog] 3 Things You Need to Know About SEO This Year
    Things You Need to Know About SEO This Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Things You Need to Know About SEO This Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame SEO is in a constant state of change.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Blog] The Difference between Content Marketing and Marketing Content
    Plan the types of content required to meet customer needs—white papers, blogs, how-to videos, etc.—and Marketing content feeds distribution channels beyond top-of-the-funnel blogs, spanning all the way into post-sales experience (which can affect important business metrics, like retention rates). What’s  content chaos? Align.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog] 11 Helpful Resources for Improving Your Business Skills
    Even better, get out of the office and into an environment that's more conducive to relaxing and candid conversation, like a coffee shop or a lunch place. (If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.). 2) Harvard Business School's Reading List. My last tip here?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Blog] When all the hard work on social media … just doesn’t work
    created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. What went wrong?
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Blog] Best Online Business Tools Series Kicks Off Today
    Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. Welcome to the Best Online Business Tools series!
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog] A Simple Guide to Motivating People at Work [SlideShare]
    And if you're the one who's unmotivated, read this blog post for seven ways to get motivated at work again.). Motivated employees aren't just a joy to be around at work. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale.
  • OPENTOPIC  |  SUNDAY, MAY 1, 2016
    [Blog] Mazuma on the App Store
    Opentopic blog >> itunes.apple.com We believe in the power of collaboration, and in the potential of digital media to drive profitable connections for businesses through pay-for-performance models. We know that when innovative people are fairly rewarded for the results that they generate then great things are possible.
  • CAPTORA  |  SATURDAY, APRIL 30, 2016
    [Blog] This Week in Growth Marketing: Finding Inspiration
    The post This Week in Growth Marketing: Finding Inspiration appeared first on Captora Blog. It’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. R: Why long tail keywords matter to the modern marketer. prplIhgfkr. MME16.
  • OPENTOPIC  |  SATURDAY, APRIL 30, 2016
    [Blog] 10 Elements of a Successful Data-Driven Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » According to a Insights Report, which surveyed 162 U.S.-based Marketing ROI undefined
  • OPENTOPIC  |  FRIDAY, APRIL 29, 2016
    [Blog] Why Singapore is deemed as the “failure” market for Decathelon
    Opentopic blog >> marketing-interactive.com French sporting house Decathelon is a relatively young player in the local retail scene, opening up its store earlier this year. The brand entered the retail scene at a point where many established players were pulling out. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, APRIL 29, 2016
    [Blog] 10 tips for successful Pinterest advertising
    Opentopic blog >> marketingland.com Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1.
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Blog] [Highlights] Building a New Model for Growth Marketing Webinar
    The post [Highlights] Building a New Model for Growth Marketing Webinar appeared first on Captora Blog. On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Blog] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Finally, over at the We First blog, Simon Mainwaring (@ SimonMainwaring ) focuses on Apple CEO Tim Cook’s recent efforts to make his brand synonymous with environmental responsibility. Watch the video below for a more detailed explanation on how this works. Let’s take a look at what’s making news around the web. FOR EWORD by David C.
  • OPENTOPIC  |  FRIDAY, APRIL 29, 2016
    [Blog] What do enterprise marketers really think about marketing tech? – Chief Marketing Technologist
    Opentopic blog >> chiefmartec.com The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that covers marketing technology. What’s less. Marketing Technology Cmo undefined
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Blog] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    room of 200 ad execs that are there to take a picture and maybe write a blog, or 23,000 fans that may potentially buy tickets to your 02 stadium tour? It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting. For example; Person 1: ‘I’ve just booked a holiday’.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Blog] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016. Recently, I was invited to attend the “IBM OutThink Tour 2016 ” event in New York City as an IBM VIP Influencer. commercials).
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Blog] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Leverage ‘Little Data’. I’ve talked about Big Data in this blog a few times recently, but ‘little data’ has its place too – two thirds of marketers like to look at more specific, segmented contact data to gain marketing insights and help them to plan their strategies. You have to aim it at the right people. Utilize Predictive Analytics.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Blog] Measuring the Performance of Your Newsletter
    While you may not be in it for the hard sell of products and services, if you see a rise in promo list registrations, downloads of your latest e-book, or even traffic to other blog posts, it’s an indication that your readers are more than just passive consumers. Delivery Rate. If your goal is to get seen (and read!) Click-to-Open Rate.
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