• KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Blog] How to Create a Customer-Driven Content Strategy | SMX West 2017
    We talk about BuzzSumo a lot here on the KoMarketing blog, mainly because it’s awesome. You can find the full presentation below: B2B Online Marketing Blog Content Marketing Events & Updates Search Engine OptimizationNote: The following post is an overview of the presentation given at SMX West 2017. What are those needs? FAQ Fox.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 23, 2017
    [Blog] Announcing the Subject Line Slam Dunk contest
    The post Announcing the Subject Line Slam Dunk contest appeared first on Vertical Response Blog. The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk. Here at VerticalResponse we love a little friendly competition. So in honor of March Madness 2017, we decided to hold our own little playoff bracket. A or B? C or D?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Blog] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Thumbnails are to videos as images are to blog posts —choosing the right thumbnail is crucial. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. We do know, however, that 90% of B2B decision-makers use search to research business decisions. How Does Google Rank Videos? Similar , but not identical.
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Blog] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    Then, we have digital goals, taking advantage of the people who might not be at the event but follow it online, whether it is via social, blogs, etc. So whether we do it via social channels, blog posts, or videos, we always try to create a story. The latest tech innovations drew more than 108,000 to the MWC. How does storytelling help?
  • CHIEFMARTECH  |  THURSDAY, MARCH 23, 2017
    [Blog] Free ebook: 5 Disruptions Reshaping Marketing as We Know It
    The good folks at Third Door Media — the producers of the MarTech conference and the publishers of MarTech Today — took the raw material of that blog series and the webinar and turned it into a beautiful 20-page ebook: 5 Disruptions Reshaping Marketing as We Know It , which you can freely download (just click that link). What can I say?
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Blog] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    I can create my blogs in a few hours, manage my calendar, analyze my data, and still have time to break for lunch.". I can create blogs in a few hours, manage my calendar, analyze my data, and still have time to break for lunch. New copy isn't better just because it's new. It was a conversion copywriter's dream come true! Copy Audit.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blog] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Some of the most popular blogs online do the same. When you create your blog post it’s useful to consider where else you could promote this post. Tumblr hosts more than 330 million blogs.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Blog] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Look at all your blog posts, white papers, infographics, videos, eBooks, and so forth, and begin organizing it by buying stage. Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). Karrie bundles her tips under Educate, Create, and Activate. Educate. Create.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Blog] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Blog Email-Marketing Lead Management Lead-Nurturing SalesThe Internet of Things (IoT) is radically changing the way people search and receive information.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Blog] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. That is something we will cover in an upcoming blog post on webinar.blog !). Blog Posts Promoting Your Webinar. Why are these other tactics used more frequently than webinars?
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Blog] Storytelling Is Not a Strategy
    Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. Every blog post, infographic, and video has a purpose. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Blog] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. In the early days of The Content Strategist, I was supplementing our meatier stories with a fair amount of AdFreak -style blog posts that only took me an hour or so to produce. Jamie, London.
  • SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Blog] The Explosion of Design It Yourself Tools: Built for Content Marketers
    Do we have the bandwidth to include video in our blogs? Some Alternative Content Format Examples: Make a blog predominantly an infographic with the subject material. When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. The answer is nothing.
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Blog] Using Video in Sales to Identify and Prioritize Quality Leads
    Blog Sales LeadershipSales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. But sales teams aren’t working stacks of lead cards anymore either. Why Efficiency Matters. Better yet?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 22, 2017
    [Blog] Make your mark | Create your own logo in minutes
    The post Make your mark | Create your own logo in minutes appeared first on Vertical Response Blog. Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Blog] How to Start Generating Leads for Your B2B Company
    Write blog posts. These are the regular mainstays in your lead generation process: CTAs are an essential tool in generating leads from your blog posts, not to mention, an easy way to connect better with your audience. Guest Blogs Lead Generation Lead GeneratorThis post will guide you to: Set up a lead generating website.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Blog] Introducing The Definitive Guide to Account-Based Marketing
    Introducing The Definitive Guide to Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is ABM Right for Your Organization?
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Blog] 4 Ways to Use Audio in B2B Marketing
    After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. When people tell us that’s why they can’t invest time in blogging, we usually say, “Write what you know.” 1) Podcasts.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Blog] How Will Google’s Latest AdWords Changes Affect You?
    While there has been much speculation around why Google has chosen to go this route, in Google’s blog released Friday, it claims that early tests show advertisers may see up to 3% more exact match clicks on average while maintaining comparable clickthrough and conversion rates. Blog Feed Digital Advertising Google News Keyword Research News
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Blog] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users. In China, the use of Weibo, a social media platform, is expanding. Not only are more users getting involved, more than 1.3 The number of enterprise accounts now totals more than 1.3 million businesses.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Blog] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. B2B Online Marketing Blog Content Marketing content marketing content reportingResearching.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Blog] The 2017 Information Technology Guide to B2B Content Marketing
    Download your copy of “2017 State of Information Technology: Content Consumption and Demand Report for IT Marketers “ The post The 2017 Information Technology Guide to B2B Content Marketing appeared first on B2B Marketing Blog. Download your guide today > Looking for the full research deep dive? The 23 pg.
  • VIDYARD  |  TUESDAY, MARCH 21, 2017
    [Blog] Meet the Team, Video Style: Amar Chahal
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Amar Chahal, head of Growth & Business Intelligence here at Vidyard. Great question – there’s a long answer and a short answer.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Blog] 3 Ways to Beat Perfection Paralysis at Its Own Game
    3 Ways to Beat Perfection Paralysis at Its Own Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Beat Perfection Paralysis at Its Own Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Though, as we know, that’s not always the case.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Blog] The Six Best Accounting and Finance Tools for Small Business
    Showcase reviews: AppStorm, StoreYa Blog. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. ” — StoreYa Blog. B2B PR Sense Blog.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Blog] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    Write a blog and say “thanks to recent customer feedback, we’ve done X.” What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever? You may be terrified at the notion of soliciting customer feedback. You may hear great things like “we love it!” and “keep it up!”
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Blog] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    There’s one caveat to this entire blog post: Every organization’s needs are different. The post 3 Content Marketing Mistakes Every B2B Company Should Avoid appeared first on Kapost Content Marketing Blog. We stopped counting our number of customers at 100. Overpublishing. Why create more than your readers can absorb?
  • ACTIVEDEMAND  |  MONDAY, MARCH 20, 2017
    [Blog] Why Agencies Should be Doing More Webinars
    Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. For some marketing agencies, webinars have become their most powerful marketing channel, surpassing, at times, their blogs, eCourses and even eBooks.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Blog] 6 assumptions push marketing gets wrong
    This is especially true of corporate blogs. Perhaps this is why corporate blogs tend to do better than other content types. I recently gave a keynote address to the Content Strategy Applied conference in London. So I started working on some basic visuals to help people understand the deck without my voice. The presumption of relevance.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Blog] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes: Secret #1: It All Starts With Customer Intelligence. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Purchase?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Blog] Stop creating Random Acts of Content
    Over three years, Stephen created 300 blog posts and 230 videos, all of them focused on this theme. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. Let’s unpack this a bit. Your plan.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Blog] Are You Ready for Marketing Automation?
    Do you need to produce webinars, frequent mass emailing, and content such as blog posts and infographics? In recent years many businesses and other organizations have jumped on marketing automation (MA) technology, and it’s easy to see why. MA allows most marketers to get more done in less time. And here’s how. Do you use a CRM?
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Blog] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Michael Brenner summarizes it nicely in his article on “guerrilla content,” where he frames this style of marketing in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. The word "guerrilla," in its written form, seems very intense. Roots of Warfare. Spill.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Blog] 7 Benefits of Closed-Loop Reporting
    Blog B2B-Marketing Closed-Loop Data Reporting Sales FunnelIn marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. So how does it work? The Benefits of Closed-Loop Reporting.
  • MI6 MARKETING AGENCY  |  SUNDAY, MARCH 19, 2017
    [Blog] The History of Technology (1970-80)
    Blog FeaturedWe’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. We’ve hand picked some key moments in technology that we think were significant. We’ve also included the top songs, movies and TV shows too! The History of Technology 1970 to 1980.
  • B2B MARKETING INSIDER  |  SATURDAY, MARCH 18, 2017
    [Blog] How We Create a Travel Show for Marketers: The Thinking Behind Unthinkable
    ” (I’m not sure the source… 😉 ) In the marketing world today, we’re witnessing same trend with podcasting that we experienced during blogging’s rise to ubiquity years ago: sameness. It’s not that “noise” is the problem, per se, it’s that copying “what works” from.
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Blog] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    Research shows video is the new blogging (28:00): In a new post on his Convince & Convert blog, Jay Baer contends that we are entering a “no-read” era, as video content’s popularity continues to climb higher and higher. This week’s show. Recorded live on March 13, 2017; Length: 1:04:21). Click To Tweet.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. Look for.
  • PUREB2B  |  FRIDAY, MARCH 17, 2017
    [Blog] How Do You Anticipate The Buyer’s Needs?
    Blog B2B-Marketing Buyer's Journey Lead-Generation StorytellingPeople are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Blog] 5 Strategies to Help Teams Thrive after a Merger
    From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Is your blog moving to a new CMS? The post 5 Strategies to Help Teams Thrive after a Merger appeared first on Kapost Content Marketing Blog. Centralize Your Content. They don’t know you or your brand.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Blog] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    One look at this brand’s mobile-friendly Pinterest-esque blog (smartly called Flourish ), and you’ll feel the approval of young moms everywhere. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes. But engaging doesn’t have to be unnatural.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Blog] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. So, don’t just take our word for it! Learning and Career Growth. Sessions.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Blog] How to Create the Three Parts for Any Sales Funnel
    Some funnels use a content blog to market to and nurture an audience. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Sales funnel are frequently intricate, however.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. . Scott Brinker.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Blog] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    B2B Online Marketing Blog Content Marketing b2b content marketing China social mediaAt the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. I wanted to share 5 highlights – things that stood out to me – from the conference. What do they want? Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Blog] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Blog Marketing Marketing Communications Marketing LeadershipVideo may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right?
  • AKOONU  |  THURSDAY, MARCH 16, 2017
    [Blog] [Guest Post] Are We Empowering Human Interaction Or Displacing It?
    Originally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They enable us to extend our reach, beyond our local geographies to the global community. Or they don’t.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 16, 2017
    [Blog] From easy to expert | Email list segmentation 101 [Infographic]
    The post From easy to expert | Email list segmentation 101 [Infographic] appeared first on Vertical Response Blog. You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. Start for Free. ©
  • CONTENT STANDARD  |  THURSDAY, MARCH 16, 2017
    [Blog] How Overstock.com Is Winning at Retail Marketing
    The content inspires the customer to consider adding several more products to their cart, once the blog article has shown him or her the added benefit of these pieces. Digital Marketer reminded us that blogs are not the full spectrum of content —often, they’re only top-of-funnel discovery points for consumers. Seven. Times.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Blog] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Blog] Six SEO Tips for UX Designers
    Try some of these blogs and resources for additional help as you approach your redesign. Guest post by Alex Berg. Image credit: Bambi Corro III. During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. 1. Use descriptive links. 2. Reduce your links. SEOBook.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Blog] The Complete Guide to Starting a Podcast for Agencies
    Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance. Podcasting is by no means a quick fix; you need to be willing to put time into building it up the same way you would a blog. Why Start a Podcast? Equipment.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Blog] 5 Lead Generation Strategies You Probably Never Thought Of
    Offer a Download Version of Your Best Blog Posts. This is such an easy thing for most marketers to do – especially with longer, more in-depth blog posts – yet so few do it. Don’t just slap that comprehensive, high-quality blog post up on your company website and call it a day. They’re good ideas. They work. Content loading
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Sales Leaders: You’ve Got the Data, Now What?
    The following blog is authored by LiveHive and has been […]. InsideView is proud to partner with some incredible companies that are redefining the B2B sales and marketing space by integrating real-time data and insights into their applications.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Blog] How to Create a Partnership Marketing Plan that Drives Growth
    Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. You might agree to write (and host) guest blog posts a little more frequently than you exchange emails — say monthly. So what are we to make of this finding? Any Industr
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Create. Captivate. Engage. The Art of Interactive Experiences
    They’re not always reading the blogs once read religiously, giving more preference to videos and infographics. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Quizzing Success.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Tips on How to Be More Personable on the Phone
    Revenue Generation Blog Marketing phone etiquette SalesThere’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Keep Good Notes. Keep good notes when you interact with people on the phone.
  • VIDYARD  |  WEDNESDAY, MARCH 15, 2017
    [Blog] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Blog Marketing Communications Video ProductionBig brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns. Chevy “Understands” What Millennials Want. Go figure.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Account-Based Sales Development In A Predictive World
    This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Blog] How to Generate Fresh, Customer-Centric Content
    The post How to Generate Fresh, Customer-Centric Content appeared first on Kapost Content Marketing Blog. Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. First, Get Clear on the Quality of Customer-Centric Data and How It’s Collected. Marketing Strategy
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Is your brand making maximizing interest from potential customers?
    You can use your different digital channels to promote FAQs, blog content, testimonials, and other content assets that address reasons a prospect may not purchase. In a digitally-charged world, the sales and marketing funnel is more important than ever. Discovery. People cannot buy from you if they’ve never heard of you. Now what? Add value.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Blog] 5 Email Reactivation Campaigns That Win Subscribers Back
    5 Email Reactivation Campaigns That Win Subscribers Back was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Email Reactivation Campaigns That Win Subscribers Back appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. SHE REALLY LOVES MEEEEEEEEEE!!!”.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Good Bots vs. Bad Bots: How to Tell the Difference
    These are the bots that basically distribute “spammy” content like unwarranted emails, or senseless comments on articles and blog posts. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. Is it helpful, or harmful?
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Blog] Is Content Marketing Killing Your Customer Conference?
    When viewed as peers, content marketing can, for example, help you identify topics most likely to entice people to register for your conference—the highest-rated, most-shared or most-commented on blogs, white papers, webinars, how-to articles, etc. Why is this? So what’s changed? The buyers aren’t necessarily the users. Share them here!
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Blog] test post
    The post test post appeared first on Vertical Response Blog Spend less time reaching more customers. Try VerticalResponse today. (It’s It’s free!). Join 140,000 small business owners. Get expert tips and email inspiration biweekly. Subscribe today and download our FREE Guide to Email List Management eBook. Subscribe. ©
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Blog] Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]
    B2B Online Marketing Blog Marketing Interviews B2B Marketing brand marketing digital marketingB2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Blog] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Establish a riveting blog that ends in an opt-in request. Fear not! Subscribe. ©
  • VIDYARD  |  TUESDAY, MARCH 14, 2017
    [Blog] Forrester Finds the Future of Video May Not Be Television
    Blog Marketing Marketing LeadershipRemember commercials? If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Or at least, they were…. So what is a business to do?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Blog] Live Video in 5 Steps: From Creation to Measurement
    In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Make sure your videos provide lots of information for both prospective and existing customers. Content Promotion. update on Twitter.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Blog] 5 Simple Ways to Use Storytelling in Your Marketing
    A blog, or a video camera, or even crayons are all you need to communicate it. “It’s It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. Maybe even a frown. Why the resistance? There are a couple of possible reasons: “It’s expensive.”.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Blog] How to Use Wistia: A Step-by-Step Guide
    Try answering a frequently asked question from your customers or spicing up a blog post with a short video introduction from the author or interviewee. Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. But that's just the beginning. undefined. Sales.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Blog] The 17 Best Photo Editing Tools
    Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. StoreYa Blog.
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Blog] Revenue Summit 2017 – Post Event Insights
    The post Revenue Summit 2017 – Post Event Insights appeared first on B2B Marketing Blog. But let’s just admire the amazing view we got from Pier 27 for a second…. Now, I don’t think I just speak for myself when I say that there was a lot of scratching heads when this ABM journey began picking up speed over a year ago. Hyper Targeting.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Blog] Creativity and Productivity: The Importance of Focused Downtime
    I have found so much inspiration by simply reading content, sometimes email copy, eBooks, research, or blog posts. Journaling: Again, I write a lot, whether blog posts or eBooks. The post Creativity and Productivity: The Importance of Focused Downtime appeared first on Kapost Content Marketing Blog. What Downtime Isn’t.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Blog] Oh Hi! Say Hello to the New Vidyard Dashboard
    Blog Product UpdateOne of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. It doesn’t matter who it is, from marketing to sales to IT, the Vidyard user base is passionate about using video efficiently and effectively. Content. Channels. Insights. Simple, right?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 13, 2017
    [Blog] The Perfect Close
    For those past readers of this blog and my book reviews you know that is an excellent rating. His blog has been rated in the sales blogs in the world! Blog: www.YourSalesManagementGuru.com. The Perfect Close. -a a book review-. 21 page corners turned over! They are warmth and competence. This chapter is golden. Books
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Blog] How to use Instagram marketing to get new leads for your business
    Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Use relevant hashtags. Images which demonstrate benefit. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Blog] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 13, 2017
    [Blog] The Crack in Influencer Marketing You Need to Know About
    In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Blog] The 7 Elements of Graphic Design, and How to Apply Them
    You can use mood lines in virtually every element of your design," Rodin writes on his blog. "Or Sydney-based Made Somewhere developed this simple, modern logo for Hidden Gems of Sydney, a blog focused on highlighting local attractions in the area. Have you even looked at a seemingly simple design and thought: I could totally do that.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Blog] Why Your Business Needs Outbound Lead Generation
    Blog Demand-Generation Lead-Generation Marketing Strategy OutboundBrands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. This is why inbound marketing strategies are so effective. one-way broadcasting). Let’s face it.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 12, 2017
    [Blog] Should Customer Data Platforms Be "Marketer-Controlled"?
    Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve. So there’s no technical reason to limit CDPs to marketing.
  • TONY ZAMBITO  |  SUNDAY, MARCH 12, 2017
    [Blog] Reboot Buyer Insights To Drive B2B Growth
    Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. A Time For A Reboot.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Blog] The Top B2B Marketing Events to Attend in 2017
    Can you take insider tips like upcoming trends and turn them into three months of content ideas for social media or a blog? The post The Top B2B Marketing Events to Attend in 2017 appeared first on Kapost Content Marketing Blog. Make 2017 the Year to Hit Top B2B Marketing Events. Marketo Marketing Nation Summit. Marketing visionaries.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Blog] 3 Simple Presentation Techniques to Engage Your Audience
    After reading this blog, I hope you walk away with a few useful techniques to engage your audience! Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. Afterward, I was lucky to be able to pull her aside and get the scoop. Why is it helpful?
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Blog] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    In the blog post announcement of Messenger Day, Messenger’s Head of Product, Stan Chudnovsky, said users can post images to their Days to “show what they’re doing, how they’re feeling and to invite friends to join them for activities.”. “If you can’t beat ‘em, join ‘em.”. What Is Messenger Day? Commonalities. Pretty similar, right? Snap Inc.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Blog] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    Awareness and discovery of brand Snapchat channels happen primarily on other social channels and content assets, such as blog posts and videos. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. So how do you grow your audience?
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Blog] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. needed to be answered before taking the time to create the blog post. In the previous year, there has been a widespread emphasis on the message of bigger and better content. Do you want this ?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Blog] How to Create an Organizational B2B Content Marketing Strategy
    Would your persona prefer infographics chock full of data over a long-form 2,000 word blog post? B2B Online Marketing Blog Content MarketingThere are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. By Topic.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Blog] Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails
    If you’re ready to learn more about selling with video, check out this blog post on video selling tips including the 3 most powerful types of videos for sales. Blog Field Sales Inside Sales Sales Leadership2017 could be the hardest year for sales reps. It’s true. That’s why selling in 2017 requires a different approach. structured.
  • KAPOST  |  THURSDAY, MARCH 9, 2017
    [Blog] Top Insights On How to Take Your Content to the Next Level [Webinar]
    Dan is the Content Manager at SnapApp, and editor of the SnapApp blog. The post Top Insights On How to Take Your Content to the Next Level [Webinar] appeared first on Kapost Content Marketing Blog. Ready for some real talk? Your content needs to grow up. Execution: Tactics and collaborative content production processes. SPEAKERS.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 9, 2017
    [Blog] Improve your email performance with these 4 A/B tests
    The post Improve your email performance with these 4 A/B tests appeared first on Vertical Response Blog. With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. The results can be used to increase the impact of your campaigns. Frequency: How often is too often?
  • CONTENT STANDARD  |  THURSDAY, MARCH 9, 2017
    [Blog] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    Your authoritative blog doesn’t seem to hold the same clout that it used to. In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force. Or, even more fundamentally, insist on getting older. What happened?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Blog] How to Generate More Leads from Your Webinar Recordings
    I n this blog, I’ll explain how you can generate leads from your recorded webinars and make the most of every asset: Scoring Leads with Recorded Webinars. Author: Jon Spenceley Everyone loves attending webinars, right? Right? Not exactly. Webinars take planning, and you promote the heck out of them to build your live audience. Pressed Play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Blog] Adjusting to the new sales strategies with Anthony Iannarino
    I had been blogging since 2009! To connect with Anthony Iannarino and follow his progress, check out his Sales Blog , and his book The Only Sales Guide You’ll Ever Need. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. Your service is table stakes.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Blog] The Public Apology Letter: 6 Brands That Nailed It
    But CEO Reed Hastings wanted to shed light on the situation, and did so in an open letter on the company’s blog. There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. That, my friends, is not how you say, "Sorry.". I get it -- it's difficult to admit when you're wrong.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Blog] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. With the free plan you can create five forms and collect 100 submissions per month.” — StoreYa Blog. Showcase reviews: StoreYa Blog. Showcase reviews: StoreYa Blog. Showcase reviews: StoreYa Blog.
  • SPIRALYTICS   |  WEDNESDAY, MARCH 8, 2017
    [Blog] 9 Easy Steps to Convert Your B2B Blog into a Well Oiled Lead Generation Machine
    And it’s a shame for a blog post that talks about conversion to not convert at all. But let’s forget about that for now, because this post is not about our blog. It’s about your blog and how we can turn your readers into leads. Business Blogging B2B marketing Lead Generation
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