• MARKETING ACTION  |  MONDAY, SEPTEMBER 1, 2014
    [Blog] Labor Day – the End of Summer
    The post Labor Day – the End of Summer appeared first on Marketing Action Blog - Act-On. 'Editor’s Note: This post is a summer rerun.  We are taking the day off, and think you should too. Put down that smart phone, and go for a walk. Play Frisbee. Blow up a balloon. Take the kids to the park. Burn something at a barbeque. Go fly a kite.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Blog] 11 Actionable Writing Tips [+Examples]
    Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. To keep ahead in the blogging rat race, you need to be constantly improving your writing. 'Image source.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 30, 2014
    [Blog] It’s Gameday, fans. This ND grad is pumped!
    Because it’s a 3 day weekend, this blog is on vacation till Tuesday. 'Joe Montana. From the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team. Looking outside the stadium to see Touchdown Jesus.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Blog] Google Retires Google Authorship
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google Retires Google Authorship appeared first on VR Marketing Blog. Did you use Google Authorship? Why or why not?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Blog] [Video] How the Social Employee Fuels the Brand #SocBiz
    Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ). 'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. Today, we look at our video, “ What is a Möbius Strip ?” How does this work?
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Blog] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    The founder of this amazing program, Jay Wengrow (pictured below), aims to take “total newbies” and transform them into professionals with hands-on experience to fill the technology talent gap that plagues tech companies around the world. Needless to say, we were impressed. . Popular Penguins. And, boy, were these penguins popular. Cisneros, Jr.,
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Blog] 7 Tips to Hire the Best Freelance Writer
    Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines. Research – Are you looking for short, lighthearted topical blog posts or in-depth academic articles that require boatloads of research? 'Image source. Know What You Want.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Blog] Hinge’s Fab 5: August 2014
    Do you ever think about contributing an article to a publication or blog but worry you’re not ready? It's hard to foresee a lot of benefit to your hard work publishing blog posts and content online when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Blog] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), Author information.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Blog] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'Let’s say you’ve done all the earlier marketing steps: You hired a pro and developed buyer personas. If you did, you are ahead of 98% of companies out there today.). The answer is lead scoring
  • ENGAGE  |  FRIDAY, AUGUST 29, 2014
    [Blog] Enough From the Naysayers: Sponsored Content Is Just Scratching the Surface
    The study, Sponsored Content Has a Trust Problem , reveals what its authors claim is a deep-seeded skepticism among readers in the recent wave of native ad content populating the pages of your favorite blogs and websites. 'A recent Contently study has some unkind results for digital content marketers. Not so fast. Oh boy.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Blog] How to Create an Effective Video Marketing Strategy
    Like you probably do with blog posts, focus on producing videos regularly. The beauty of a video – versus a blog post – is you can see exactly which parts resonate best. The post How to Create an Effective Video Marketing Strategy appeared first on Marketing Action Blog - Act-On. Benefits of Using Video. That’s okay!
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Blog] Conference Attendees: How to Get the Most Bang for Your Buck
    The checklist below contains some of the most important points to remember if you’re attending a conference so you can produce great blog posts, ebooks, webinars, SlideShares, and more for your company or for yourself. 'Want to know the best way to waste your company’s time and money? Go to a conference without having any goals.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Blog] Why You Still Need a Content Marketing Strategy for B2G
    Aim to repurpose your content so that a series of blog posts on a particular topic can be combined into a premium content piece such as a guide, for example. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Nail Down The Overall B2G Strategy.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Blog] Market Basket Boycott Has a Happy Ending
    The social media implications alone could fill a dozen or more blog posts. He said, “It was a line on your blog post that got me.” 'Rainbow from Market Basket parking lot. c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. Like I said, RIVETING!
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Blog] Social Media is Not a Strategy!
    Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.  However, less than 10% are using social media in their Demand Generation efforts.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Blog] Why marketing is more important than sales
    The post Why marketing is more important than sales appeared first on Content Marketing, Virally Blog. 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. Events
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Blog] 5 Problems with B2B Marketing…and How to Fix Them
    B2B Online Marketing Blog Brand Management Content Marketing B2B Marketing content marketing creative marketing 'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Blog] Are You Committing Content and Social Media Sabotage?
    If you don’t have social sharing buttons on your blog, website, or in your email, add them ASAP. Including several social sharing buttons/options can slow down a blog or website big time. Page load time and speed should be a major priority for your website or blog. © 2014, VR Marketing Blog. ” I thought.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Blog] The Marketers First Virtual Event – Are You Ready?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip and Lizzy Marketo’s   Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. HEAR AMAZING SPEAKERS AND SESSIONS!
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Blog] Step 3: What you do when a visitor to your website is NOT ready to buy?
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'The answer: Lead Nurturing. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Sales looks for Mr. Right Now. Great line! That may be your question.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Blog] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Blog] How to Develop an Unforgettable Voice in Your Writing
    I’ve also tracked my metrics to see if my dangerous blogs made waves. People don’t want to read what a corporation is saying when they''re on your blog. The awkward third-person voice is one of the reasons why some corporate blogs fail often fail. Some my most popular blog posts are stories. You know. Website.
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Blog] Choosing the Right Colors for Effective Emails and Landing Pages
    Get the jump on it with this free toolkit: The post Choosing the Right Colors for Effective Emails and Landing Pages appeared first on Marketing Action Blog - Act-On. 'Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. It can also make your email stand out from the crowd.  Setting the Mood.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Influencers are probably more interested in blog posts that showcase your firm’s unique perspective. How do you begin?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    It’s about understanding what a lead does on your site before and after they call: showing which pages are best at attracting the lead (like a blog post or a page with a good SEO ranking) and then where that person goes on your site until they convert, such as going to a product page and then to the pricing page, and then picking up the phone.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] 3 Highly Effective Word-of-Mouth Marketing Tactics
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Highly Effective Word-of-Mouth Marketing Tactics appeared first on VR Marketing Blog. Creating shareable content on your website.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] The Best Marketing TV show is coming back – sooner or later
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Just create your own show!”
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] 4 Things We Learned from the Ice Bucket Challenge
    Things We Learned from the Ice Bucket Challenge was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. But even after following such an impressive list, the Ice Bucket Challenge stands out. Read on to find out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] Tips on Getting the C-Suite Involved in Blogging
    The key with blogging is giving people valuable info that can help them do their job. Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] 5 Writing Tips to Drive Your Readers to Action
    Think about this for a moment: what, exactly, is the purpose of a blog post? Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. To help you learn how, though, here are 5 time-tested writing tips that help you convert your blog post traffic. 'Image source.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] How To Make Print Stand Out in an Increasingly Digital World
    Q: What websites or blogs do you read for design inspiration? 100layercake.com and snippetandink.com keep me up-to-date in the world of weddings, and thehousethatlarsbuilt.com is a great lifestyle blog. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    The post Cohort Analysis: 2 Simple Steps to Better Understand Your Leads appeared first on Marketing Action Blog - Act-On. 'Cohort analysis is an often-overlooked area of marketing analytics. It involves tracking a group that shares a common characteristic (a “cohort”) over a certain period of time and evaluating outcomes. SQL stage to Win.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] The Facebook Other Folder and the Strangers Who Love Me There
    sent a straightforward inquiry to six people who had sent unsolicited messages over the past six months, explaining that I was writing a blog post about people who sent Facebook messages to strangers. 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. The results have been pretty weird.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] The Anatomy of an Optimized Blog Post [Infographic]
    You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see. The Anatomy of an Optimized Blog Post.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Blog] How To Chop Up Your Webinar Content
    on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Blog Posts. And she loves helping them do it. Emails.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 26, 2014
    [Blog] The ABC’s of Great Blogging: Be Original and Offer Insight
    'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. The ABC’s of Great Blogging. ve created a guide that can help: Shortcuts to Publishing a Leadership Blog.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Blog] Instagram Rolls out New Tools for Businesses
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Instagram Rolls out New Tools for Businesses appeared first on VR Marketing Blog. Image courtesy of Instagram. Get the VR Buzz.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. 1) Turn Blog Content Into an Infographic. Of course not! link]. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Blog] No Time for Blogging? Think Again!
    'Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Why Blog Now? Start by asking yourself “why should I blog now?” Feed your email newsletters with blog posts.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Blog] Being Active on Social Media does NOT make you a Marketing Company!
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'Recently, Jeff Ogden, President of Find New Customers moved down to St. Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Blog] Maximizing Event Effectiveness 3 Ways
    Blog B2B event strategy Demand Generation Strategy Dreamforce holisitic demand generation ROI 'Fall is on its way and that means industry events season is about to start. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Why do we exhibit at these industry events? four years in a row.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Blog] 20+ Metrics for Measuring B2B SEO Performance
    B2B Online Marketing Blog Marketing Measurement 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Unless specified otherwise, all metrics are assumed to be tracked on a regular (at least monthly) basis. Search Engine Optimization Fundamentals. Keyword rank monitoring.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Blog] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    They are already familiar with your brand and business, and they probably visit your website to log in to their account, read your blog, and perform other tasks. 'Did you know that 98% of visitors leave your site before converting? Retargeting uses a pixel on your web pages that tracks visitors and then serves them ads across other websites.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Blog] 2 Simple Ways to Get Real Feedback from Employees
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 2 Simple Ways to Get Real Feedback from Employees appeared first on VR Marketing Blog. You can learn a lot from this feedback.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Blog] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    If you enjoyed this post, please click here to join our email list to receive blog updates and information about B2B lead generation. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Blog] Where do you begin in Content Marketing? Answer: Know your Buyers
    This blog is written by the award-winning marketing expert Jeff Ogden , the Fearless Competitor – President of Find New Customers. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way. Terrible. Thank you Adele Revella!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Blog] Why You Need an Editorial Calendar for Social
    We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence. Social Medi
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Blog] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    Some brand advocates will surface on their own by commenting on your blog or website several times or talking you up on an online forum.  'Let’s face it, in an ideal world we’d all want our customers to love us! Why are brand advocates important? They certainly don’t want to be the first to try something.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog] How to Get People to Read Your Entire Blog Post
    The bad news: People don’t read your whole blog post. When you look at the data, you might feel like all the time and money you spend on blogs is a glorious waste. Some people think that blogs should be really short. Blogging 'Once upon a time, you wrote an article. It was a good one. How do you feel now? Quitters!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Blog] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Blog] The business case for content marketing consistency
    This does not necessarily mean blogging every day. Commenting on a blog, video or podcast can lead to amazing benefits. This does not necessarily mean blogging every day. Commenting on a blog, video or podcast can lead to amazing benefits. She was such an impressive young woman. She would never say a word.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Blog] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Check out this free toolkit: The post Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List appeared first on Marketing Action Blog - Act-On. 'Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy.
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Blog] MarTech Conference Brings Out the Best in Marketing Tech
    Blog Thought Leadership 'In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingly recognized discipline! Yes, it’s true!! So what happened at the event, and what did we all learn? Glad you asked! Seriously. It’s time to think big!
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog] The New Reality for Architecture, Engineering and Construction Marketing
    Blogging 2.0: 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. It was the national conference for the Society for Marketing Professional Services ( SMPS ) and its attendees are members of the architecture, engineering and construction marketing community.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog] Visible Expert Profile: David Meerman Scott
    ” He also began writing regularly, starting his own blog and contributing regularly to EContent Magazine, where he eventually became a contributing editor. We study them because we want to understand how they attained that status and what we can learn from them. For David Meerman Scott , necessity was the mother of entrepreneurship.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Blog] Why Website Optimization Trumps Search Engine Optimization
    'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Blog] 4 Quick Fixes to Reboot Your Website
    Check out our own VR Buzz email newsletter sign up form on our blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 'Is your website a little drab? If so, it might be time to reboot your site.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Blog] 10 lessons on Walmart’s social media strategy
    MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. 210,000+ Twitter Followers on  @Walmarthub  (one of 7 Twitter handles).
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Blog] The Importance of Personalization in BtoB Marketing today
    This has been a popular topic on both the Marketo and Hubspot blog. Let’s look at a few examples of HubSpot customers who are at the forefront of this strategy and leading the way with personalized content, blogs, and websites.” 'Hey Tampa/St. If you want marketing results, you need to personalize the content you send out.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Bizo built a series of interactive blog posts, asking their audience to guess which ad performed better in an A/B test.  Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Here’s how these three benefits break down: 1.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Blog] Six Great (and brief) B2B Reads for Labour Day
    This blog post by Jeff DeGraff   is one I have come back to a few times since it was published last year. Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. Thus begins another academic year. The Knights Who Say…. Got channel?
  • MARKETING ACTION  |  MONDAY, AUGUST 25, 2014
    [Blog] 5 Tips for Writing Life-Altering Email Headlines
    For example, MarketingProfs ran a six-part blog where they tried out multiple combinations of their own email elements. Get the jump on it with this free toolkit: The post 5 Tips for Writing Life-Altering Email Headlines appeared first on Marketing Action Blog - Act-On. But it’s also very difficult to get it right. Don’t let it happen!
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Blog] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Or, you might be pretty skeptical about different parts of inbound -- what''s this whole blogging thing about? -- that you don''t take advantage of the key strategies that will boost your bottom line. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Blog] The 5 Step Formula for a Perfect Blog Post
    'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Following are five steps to writing a perfect blog post. This blog post is no different.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Blog] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs]. If you only have a few minutes, this post provides highlights from each case study. What were the results?
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Blog] Video Marketing Metrics: Get the Latest Research Report
    Blog Video Marketing Trends 'When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle. Click to Tweet ). What else you ask?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Blog] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. Calling Servers to Find Ads to Deliver to You. You open up a website. If yes ….
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Blog] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Whether you''re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you''ve already got. Did you know that 76% of the HubSpot blog''s monthly page views come from traffic to old posts? 'Hear that? It''s the winds of change. Tweet. Tools to Help You Find Out.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Blog] Go Back and Read Yesterday’s Great Post
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Five Marketing Lessons learned from marketing Find New Customers. Since so many small and medium sized businesses do zero marketing, these insights are just what the doctor ordered for you.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Blog] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    If you have been following along with this mini-series of blog articles focused on sales and marketing alignment you know that our goal is to get Marketing and Sales working more effectively together to improve sales efficiency and the quality of sales engagements. 'This post originally appeared on the Insiders section of Inbound Hub.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Blog] Feature Friday: Configuring a Phone Number
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Blog] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Blog] In content creation overload? Here’s what to do.
    Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.  Right?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Blog] 5 Marketing Lessons Learned from marketing Find New Customers
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. Stop Selling. When the World Zigs, You Zag. Face it.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blog] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. If you’re only using a couple blog post ideas, you risk getting left behind. These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! Blogging Content Creation Linkups.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Blog] A Brief History of Marketing Technology (and Social Media Marketing)
    To dig into social media marketing, check out Act-On’s new Toolkit: The post A Brief History of Marketing Technology (and Social Media Marketing) appeared first on Marketing Action Blog - Act-On. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia). Hargreaves.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Blog] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    Blogging 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] How to Use SlideShare for B2B Lead Generation
    The platform provides code to help you embed content on other websites and blogs, greatly increasing its exposure and reach. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Not familiar with the platform?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog] What Are Attribution Reports? [FAQs]
    Do you want to see how many leads you have generated from the blog? 1) How many leads are generated from my blog? Every marketer wants to know how their content contributes to the number of leads they are generating -- especially on their blog. 'A marketer''s job isn''t easy. So how do you do that? What Is an Attribution Report?
  • ANNUITAS  |  THURSDAY, AUGUST 21, 2014
    [Blog] B2B Deliverability Metrics That Matter
    'Note: This post first ran February 6, 2014 via the ANNUITAS blog. . Blog bounce rate complaint rate deliverability metrics Email Deliverability SPAM unsubscribe rate When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. Not sure what to measure?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Blog] The ABC’s of Business Blogging:How to be Heard above the Noise
    'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? The ABC’s of Great Blogging.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Blog] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] Why Google+ Is Even More Relevant to Content Marketers
    'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. What does this mean?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Blog] 7 Local Business Listing Sites You Should Claim Now
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Local Business Listing Sites You Should Claim Now appeared first on VR Marketing Blog. Help them find your business – free!”
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Have a social marketing blog you think should make the list?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 21, 2014
    [Blog] My Nasty Fall and How Marketing Made Simple TV Disappeared
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'A Major Accident Nearly Killed Me and Killed my TV show, Marketing Made Simple TV, too. Your support was invaluable. have no memory of any of this until my recovery was well underway. I told him I could.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog] How to Become the Best Blogger in Your Niche
    Just take a look at this hodgepodge of an infographic from LUMA : In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts. You want to be a blogging rockstar? How often should you blog?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Blog] The Glorious Unfolding: Taking a lesson from our younger selves
    That was supposed to be the end of the blog post until I overheard a song that my wife (the good one) was playing in the next room just as I was finishing this up. Really loved this blog post. Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Blog] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    The post 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency appeared first on Marketing Action Blog - Act-On. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better? What new capabilities do you want? Would that save budget?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] How We Buy vs. How We Date: They're More Similar Than You Think
    Creating blog posts, guides, videos, ebooks, and other content related to what prospects are searching for makes it easy for potential candidates to cyber-stalk, i.e. evaluate whether the business offers the desired product or service. 'They say there’s such a thing as love at first sight. am now in love with you. Wanna tie the knot?”
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
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