• AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Don’t Just Curate Content – Harvest
    'This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When Please read the post here.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Banner Ads Must Die!!!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. And those are all good ones. Banners. Die!!! Your customers ignore them.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Why Content Creation Isn’t Everyone’s Job
    'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion.  It’s a short post, I suggest you read it. I’d like to offer a different perspective and approach. This is a teachable moment.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Jeff Ogden of Find New Customers is one of the best writers in America!
    write for the Salesforce blog all the time. 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. fearlesscomp Haha, true — and we’re glad to hear it! The world needs great writers. Write on! :). ” (Sonja just left Mintigo.).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Turning Website Visitors into Leads
    This blog post is an edited transcript of their conversation. The post Turning Website Visitors into Leads appeared first on Marketing Action Blog - Act-On. 'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Bring it up.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Why Cost Per Lead Can Be a Bad Metric
    Blog Ascend2 context cost per lead CPL demand generation program Jon Miller Marketing metrics 'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. However, the real response to this is what does that really mean? then asked “how do you know that?”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Blog] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Steps to Prep Your Search Engine Marketing for the Holidays appeared first on VerticalResponse Blog. Do Your Research.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Connect the Online Dots with the Power of Google Plus
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. 'Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Blog] The Do’s and Don’ts of Holiday Email Marketing
    So in order to capture their attention, make your holiday offer available on across all your channels – social, email, blog, etc. The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lizzy Funk It’s finally here! But do they work? Get creative!
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Blog] This is the week that was: Getting inside the head of a B2B buyer
    'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Blog post of the week. Ahead of his slot at the event our MD, Chris Wilson, wrote a blog post on his views on where emotion fits in what we do. Enjoy. Slideshare of the week. Watch this space.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Blog] The Scariest Blog: No Personality
    'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling and personalization  is the key piece in  content marketing  as I see it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Blog] Standing out in a world of information density
    However, in a crowded niche, you will certainly have to do something more strategic than simply pumping out blog posts or videos. However, in a crowded niche, you will certainly have to do something more strategic than simply pumping out blog posts or videos. It is highly dependent on the competitive circumstances of your industry.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Blog] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    The post 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism appeared first on Marketing Action Blog - Act-On. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so. Do it.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Blog] 7 Current Design Trends Every Marketer Should Know
    Learn how on the Design Hub Blog. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While While it may not be part of your day-to-day activities, one day, you''ll find yourself dragged into a project like a website redesign. 1) Flat Design . Design
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    blog Call Routing Call Tracking Hosted IVR 'Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Agencies can help in numerous ways: from strategic direction, to one-off content projects, to ongoing blogging or social media editorial management. Inbound Marketing Blogging Content Creation Brand journalism isn’t just restricted to established content powerhouses like Cisco, Intel, and Microsoft. 1) The Traditional Newspaper Model.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. . Post pictures, videos, ebooks, blog posts, contests and questions. 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding "Ready, Fire, Aim". You Do Have Content, Right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Catch up on content marketing blogs. Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind - by reading the best blogs! 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Write up your ideas. Keep calm and start analysing.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Is there a skills gap in the boardroom?
    appeared first on Content Marketing, Virally Blog. 'Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. think it’s one of those similar situations to cloud computing, people say they understand what it is but do they?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Link Building Tips: Part 2- Strategies For Your B2B
    Don’t feel limited to blog posts! Seek out guest blogging opportunities: Guest blogging involves creating content that will be published on other websites. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Link building is far from being “dead”. Let us know!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Marketing Horror Stories
    Marketing Horror Stories was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy! Scream in horror!
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    When we started publishing content, one approach we used was to take existing campaign offers (like white papers) and summarize them into blog articles. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. 'Do you have content marketing street cred? Is it through sponsored content?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    For example, if you''re sending out an ebook about B2B blogging, you can send it to your catch-all list and exclude Ecommerce and non-profit segments. 'Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they''ve viewed a webpage.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Accomplish More, Stress Less – Five Ways to Be More Productive
    getting a blog post written for next week, catching up on project management organization) are smaller rocks. 'If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible ). The Rock-Pebble-Sand-Water Model. Dayparting. Delegate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Finally, Small Business Social Media is Evolving
    They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. 'By Amber Osborne, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] How to Future-Proof Your Content Marketing Strategy
    Suppose you’re writing a blog post sharing a customer case study you just completed. 'Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. Content is a long-term game. 
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    The post The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle appeared first on Marketing Action Blog - Act-On. 'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  Email Marketing to the Max.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Anatomy of a Perfect Blog Post
    'What is the secret behind the perfect blog post? Failing to perform any of these areas well can limit your blog’s success. Here are the factors that go into an exceptional blog: 1. Research indicates that your blog headlines are the most important aspect of your blog. Blogging Content Creation Copywriting
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog] Content Calendar for Content Marketing
    The post Content Calendar for Content Marketing appeared first on PWB Blog. 'I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance! General analytic data including time on the site and the number of new visitors.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Blog] Why Views Don’t Count: Video Metrics that Actually Measure Success
    This might include subscribers to email, your blog, or an invite for sales demo. If Blog Marketing Metrics 'So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not Not so fast. If views If views were the best measure of success, then why aren’t those viewers pouring in to the sales team?
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Blog] How to Write a Darn Good Sentence [SlideShare]
    Blogging Content Creation 'Literary theorist and legal scholar Stanley Fish wrote , "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.". Remarkable writing isn''t just for academics and authors; it''s a fundamental skill for marketers, too. The
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Blog] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    B2B Online Marketing Blog Brand Management Social Media Strategies brand marketing branding strategy social media marketers Social Media Marketing 'Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online million followers on Twitter , 20.3 DidYouKnow.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Blog] Effective Birthday Emails That Light up Our Inboxes
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Effective Birthday Emails That Light up Our Inboxes appeared first on VerticalResponse Blog. Now’s the time. Shop Now.”
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Blog] The Time I was a Featured Guest on Hubspot TV
    Did you know this blog has been written since 12/15/2005? In addition, we added a View my Profile on LinkedIn button to the top of this blog. great way to get more visitors to your LinkedIn profile is by adding a View My Profile on LinkedIn button to your blog. That is nine years old! That is what we did. Check it out.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Blog] 4 Content Marketing Productivity Killers
    For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing. It takes time to manage a team of writers.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Blog] Survey Says: Variety Paves the Marketer’s Path
    The post Survey Says: Variety Paves the Marketer’s Path appeared first on Marketing Action Blog - Act-On. 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. I was a dancer and actor in a theatre company.”. Lawyer.”. Some did.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Blog] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    also think mentioning one of their blog posts is a great way to do this. On top of that, I add myself to all of their personal digital marketing outreach, like subscribing to their newsletter and blog updates. m talking about their professional self-promotion blogs, websites, or newsletters. 'OK, I’ll admit it. My bad.).
  • AVITAGE  |  MONDAY, OCTOBER 27, 2014
    [Blog] Shift from Repository to Content, Communication and Collaboration Ecosystem
    Externally, we have our website and blog. 'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. We also curate content.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Blog] The Visible Expert: Why Every Firm Needs an Industry Star
    'Image: Courtesy of Access Consciousness Blog. Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral. But what is a Visible Expert? Benefits Generated by Visible Experts. They do this in a variety of ways, as depicted in the graph below. Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Blog] 7 Tips to a Stellar Welcome Email
    It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • THE ROI GUY  |  MONDAY, OCTOBER 27, 2014
    [Blog] The Biggest Inhibitor to Sales Success = The Inability to Communicate Value Messages according to Miller Heiman Institute
    Read about it here in this blog post by Tamara Schenk - [link]. 'Miller Heiman Institute (MHI) research reports that the biggest inhibitor to Sales success in 2014 has been the “Inability to Communicate Value Messages” (25%). For the third year running Value Communication remained the top priority, as it was in 2013 (22%) and in 2012 (23%).
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Blog] 45+ Resources to Master Blog Writing
    Mastering blog writing can seem hard and time consuming. To create awesome content  you should become good at copywriting; pay attention to grammar and blog post elements (Calls-To-Actions, Headlines and more), and improve your writing skills in general. Do you dare to take this 31-day challenge to enhance your blog writing?
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Blog] Long-Form content and the art of persuasion
    These can appear on your own blog, be pitched to other blogs and online publications, and be used in your traditional PR efforts. 'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Be relevant by finding a news hook.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Blog] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. It’s at the top of this blog now. This blog is written by Jeff Ogden, President of Find New Customers who’s an award-winning marketing expert too. And does John Giuliani look happy?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Blog] To Prefer or Not to Prefer: You Must Ask The Question
    To Prefer or Not to Prefer: You Must Ask The Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Blog] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Because of the exciting transformation we’ve been going though, we’ve neglected our blog a bit so as we plan for the New Year, we’re getting a head start and plan to share with you what we’re doing, thinking about and planning on implementing in the new year, all right here in the coming weeks.  Not to mention our offerings have changed.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Blog] It’s a Scary World Out There!
    Blog:  www.YourSalesManagementGuru.com. 'It’s a Scary World Out There. While everyone maybe thinking of their Halloween costume or what tricks or treats they may provide, as sales leaders we must consider the bigger picture. All of these fears impact your planning actions. It is evident the Wal-Mart mentality has taken hold.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Blog] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Use them wisely by including your website, blog, and another social media account. 10.Share interesting content from your website, blog, and relevant sources. Share posts from your blog, information on your website, and articles that are related to your business or niche. 'Are you getting the most out of your LinkedIn account?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Blog] Is there a “content pattern” that builds a brand?
    In our book  Born to Blog , Stanford Smith and I call this your “bread and butter” content. Over 600 blog posts have linked back to this one blog post with commentary on the ideas I presented. Despite the rampage from this post, it resulted in no distinguishable increase in blog subscriptions. Even an individual blogger?
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Blog] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    The post LEGO Education North America Builds a Winning Strategy Using Marketing Automation appeared first on Marketing Action Blog - Act-On. 'For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to life in the classroom – and make learning fun.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Blog] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    Blog Video How-To 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. If you’re thinking either one of “do emotions actually drive sales?” Kidding. Interest. Surprise.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] The B2B Funnel is More Like a Pinball Machine
    What if a prospect in your database and nurturing programs stumbles upon a blog post that fills in a key gap that was holding him back from taking the next step? Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. bunch go in at the top and a few come out the bottom. Lead nurturing.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Utilizing Lead Nurturing to Convert Leads into Customers
    Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. If you are interested to see a CTA in action, take a look at the bottom of this blog article! Sounds pretty great, right? Premium Content Offers.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Blog] New Facebook Admin Changes
    The post New Facebook Admin Changes appeared first on PWB Blog. 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” We can help.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Blog] New Facebook Admin Changes
    The post New Facebook Admin Changes appeared first on PWB Blog. 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” We can help.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ).
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Feature Friday: Customizing Your Account
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO]
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO] appeared first on VerticalResponse Blog.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 12 Images You Should Share on Social Media
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog. Customer photos. The Epicurean Connection? has
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Blog] The Best White Paper on B2B Demand Generation Ever Written!
    More and more people are finding this blog each and every day. This blog is written by Jeff Ogden,, President of Find New Customers. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Thank you so much! So it is extraordinarily well written. Do it right now!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Getting Down to Business: Nurturing Leads
    This blog post is an edited transcript of their conversation. Give Act-On’s ROI calculator a spin: The post Getting Down to Business: Nurturing Leads appeared first on Marketing Action Blog - Act-On. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art of lead nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Nobody reading your blog? 10 reasons to persist!
    'If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog?
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 3 Writing Techniques to Double Your Productivity
    'Productivity is huge in freelance writing and blogging. First and foremost, there’s the actual work: the article writing/blogging/copywriting. However, once you actually try creating an outline, and then writing your blog posts or pieces of copy according to it, your writing speed will explode. Then, there are clients to email.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Gmail’s Inbox App Means to Your Email Marketing
    Image courtesy of the Official Google Blog. According to the Official Google Blog, “for example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. © 2014, VerticalResponse Blog. What is Inbox? Who can get Inbox?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 5 Steps to Build a Community of Engaging Fans through Social Media
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Blog] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC 'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. The PPC rewards can seem sweet (page one, anyone?),
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    B2B Online Marketing Blog Search Engine Optimization 'The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Now to the good stuff! Name: Link Building for [Month].
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Are you tired of playing Google’s game?
    You can showcase your latest blog posts. You can re-introduce older blog posts and drive new traffic. It’s true that Google has taken a stand against sites that accept spammy guest blog posts. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 8 Easy SEO Tools Everyone Should Use
    Google Webmaster Tools : We love talking about Google Webmaster Tools, as you can see in this blog post , beginner’s guide , and video. Use this tool for keyword research to use in your blog posts, new webpages and more. . © 2014, VerticalResponse Blog. So let’s get our SEO tools on! Free Tools. Paid Tools.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] How to Personalize Customer Interaction on Social Media With Data
    She blogs to show brands how to use social media to create an engaging online presence. 'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. Sofie is Community Manager at Engagor.com.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Sorry Toto. We’re not in NYC any more.
    This blog is more popular than it has ever been. And this blog keeps growing in popularity each and every day. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Your Dream Team: The Marketing Trifecta
    Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” Play Owners are your strategists. Campaign Managers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 43 Bright Ideas for Promoting Your Lead Gen Content
    Blogging. Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you. Each blog posts gives you the opportuinity to rank for more and more keywords and grow your reach. Social Media. Facebook. Twitter.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Semantic Search: Keyword Choices and Relevancy
    We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. For another example, a search engine could reasonably expect certain words to appear in a blog post you write about the iWatch: Never mind the search engine. 'Have you read the recent SearchMetrics ranking factors survey? Page B. Page C.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Semantic Search: Keyword Choices and Relevancy
    We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. For another example, a search engine could reasonably expect certain words to appear in a blog post you write about the iWatch: Never mind the search engine. 'Have you read the recent SearchMetrics ranking factors survey? Page B. Page C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Blog] The Un-Tapped Value of Employee Social Capital
    In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell. To read more of Konstanze’s work, check out her personal blog. Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Do Fashion and Marketing Have in Common?
    appeared first on Marketing Action Blog - Act-On. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. Let’s take a closer look. Simplicity.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] A Simple Trick for Getting More Email Subscribers From Guest Posts
    was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up. You already give away free content after your own blog posts -- so why not try this same concept on external posts? Blogging
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Do Fashion and Marketing Have in Common?
    appeared first on Marketing Action Blog - Act-On. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. Let’s take a closer look. Simplicity.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . Especially if your content is good.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Blog Content Marketing 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me. People who don’t actually operate like robots. His remedy? Humor. Just look at the data. Make Your Case.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] How To Build An Army Of Volunteer Contributors For Your Blog
    Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. But you only have a tiny budget. And you want to maintain a high level of quality. That’s right.
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Top B2B Marketing Blogs: Key Ingredients
    'What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs Why make the distinction? Consider the all American apple pie.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 3 Ways to Break Through the Noise at a Trade Show
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Ways to Break Through the Noise at a Trade Show appeared first on VerticalResponse Blog. Personality Counts. Be Novel. Lesson?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Thought Leadership, Why’s That Important?
    Creating engaging content such as blog post, infographics and video not only help build brand awareness but it demonstrates how well you know your B2B customers and their needs. Digital Marketing Manufacturing Blogging content strategy Social Media thought leadership Here are a few ideas to get the job started! Telling a story.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Essentials of a High Converting Copy
    The post 5 Essentials of a High Converting Copy appeared first on Writtent Blog. Blogging Content Creation Content Strategy Copywriting 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Good Design.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package. Sales b2b B2C
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Content Curation, No Longer a Buzzword
    And think outside the blog post, curated newsletters sent monthly as a wrap up to a month, or short – “This is what you need to know this week” can do the trick as well. 'Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. Show Clear attribution.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    What single message are you delivering through all of your tweets, posts, blogs, emails, offers, sales calls, copy, and other vehicles? 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. wouldn’t know, but you could ask Matt Heinz. Only joking!).
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Top 5 Content Marketing Blog Aggregators
    'Have you created a list of your top 10 blogs?  It’s easy, smart and can help your business blog get inbound links. Engage with other blog authors, build relationships. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). This part requires a little recon work on your part.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Email Metrics that Matter to Marketers
    Get the jump on it with this free toolkit: The post 5 Email Metrics that Matter to Marketers appeared first on Marketing Action Blog - Act-On. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Email Metrics that Matter to Marketers
    Get the jump on it with this free toolkit: The post 5 Email Metrics that Matter to Marketers appeared first on Marketing Action Blog - Act-On. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Design B2B Marketing Content in Pursuit of Inquiry
    This doesn't mean sending out an email with a link to your latest blog post every two weeks. 'In writing my new book, Digital Relevance , I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. But here's the thing. It should.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Google Releases Penguin 3
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google Releases Penguin 3 appeared first on VerticalResponse Blog. All rights reserved.
<< 1 2 3 ... 222 223 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...