• VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    If you''re using Pinterest to promote blog content, you might have trouble finding ways to encapsulate the actual contents of the post in just a visual and a pin description. Better than pinning a thousand-word blog post, wouldn''t you say? 'Tumblr. Instagram. And with its 70 million users, Pinterest seems like a good place to start.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Tumblr's Timid Ad Play
      A blank canvas, a Tumblr blog can be anything, though the more successful ones are highly visual, featuring striking images, videos and gifs.  Blog content is highly visual and idiosyncratic. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Tumblr's Timid Ad Play
      A blank canvas, a Tumblr blog can be anything, though the more successful ones are highly visual, featuring striking images, videos and gifs.  Blog content is highly visual and idiosyncratic. 'Now that they’ve drawn a crowd and sold themselves to Yahoo, Tumblr is trying to figure out how to make a buck.  
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] How to Optimize Your URLs for Search [Quick Tip]
    'One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. It''s really clear from the subdomain and subdirectory where you are -- you''re on HubSpot''s blog, in the Marketing section. How to Search Engine Optimize Your URLs. Readers get it.
  • ANNUITAS GROUP  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Enterprise Demand Generation: How Are You Doing?
    Take the survey here , and stay tuned to the blog as a source for up-to-date information about the survey and the findings. Blog B2B Marketing buyer persona development Content marketing strategy Content marketing world Demand Generation Strategy Enterprise lead nurturing VentureBeat ANNUITAS wants to change this.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Hospital Advertising Tips: Increase Patients with Ad Extensions
    No, you can’t site a random blog or Healthgrades review of one of your physicians. 'According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. However; you can leverages U.S. Ad A : .
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    These materials can come in the form of blog posts, videos, eBooks, webinars or white papers. It’s one thing to identify the issues and topics for content, but it’s another thing to create content that is appropriate to the various consumption channels (video, blog, webinars, etc.). So, what is content marketing? Writers.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Call Recording: A Boring Introduction to the BVR
    'Most of our blogs are interesting and provide useful tips or cool data. This blog isn''t that interesting. Seriously. Don''t read this unless you want to record phone calls. It is basically a description of our new network call recording appliance for VoIP. See, I told you it was going to be bad). Let''s proceed. The LogMyCalls BVR.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Social Media Marketing Automation Dos and Don’ts
    Don’t: Use Twitter simply to curate work by importing RSS feeds from other blogs. You spent a lot of time working on a blog post. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World
    'Today Ifbyphone is proud to introduce our Spring 2014 Release. It adds a wide range of functionality to our voice-based marketing automation platform to enable marketing and sales teams to monetize and control voice in today’s mobile world. new BI platform called Advanced Analytics to visualize meaningful trends in your call data.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Blog] 5 Stories Your Business Should Be Telling On Pinterest
    Pinterest b2b Blogging books Business Clients Community company customer service customers difference for your group marketing media networking Social business Social Networking start story tool 'You might think that storytelling could not possibly pertain to your business. Think again. Social media storytelling … Continue Reading.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Blog] Cards Against Marketing Madness!
    Viewing this blog post in an email? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. Intrigued? Win a Boxed Deck. Get the details here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Blog] The Role of Content In The Future of Marketing [SLIDESHARE]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Content marketing is more than a buzzword! 
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] 7 Unglamorous, Unpopular Truths About Content Marketing
    For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Guidelines for contributing to the company blog.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Blog] 6 Easy Blog Posts You Can Write to Attract Readers
    'One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Photo essays – Blogging doesn’t have to be all about writing.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Blog] A New Framework for Sales Enablement
    No: In a 2010 blog post, Forrester’s Scott Santucci described the struggle an executive roundtable composed of VP-level sales and marketing executives representing 16 blue-chip companies had to define the term, way back in 2008. The post A New Framework for Sales Enablement appeared first on Marketing Action Blog - Act-On. Yes, and no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Blog] One million words later, I still fear publishing
    Which seems pathetic, especially since I’m preaching Seth Godin’s “Ship-It” gospel in every other blog post. Truth is, writing blog posts and illustrating client designs is one thing, a full-length novel is another. Which seems pathetic, especially since I’m preaching Seth Godin’s “Ship-It” gospel in every other blog post.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Blog] 35 SEO Copywriting Tips for Rocking Content
    This is why copywriters and blog writers pay so much attention to copy cosmetics. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Link In.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Blog] The What, How, and WOW Factor of Effective Conversion
    The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Blog] The Anatomy of an Inbound Ecommerce Website
    1) Blog. ModCloth must know that business sites with a blog get 55% more visits than sites without. ModCloth uses their blog to move potential buyers through the marketing and sales funnel, just as it’s designed to do. The blog features products, how-to videos, images from customers, and general lifestyle information.
  • SALES CHALLENGER  |  TUESDAY, APRIL 22, 2014
    [Blog] 3 Sure Ways to Lose Top Sales Talent
    We recently blogged about the worst kinds of managers —managers who are crooked politicians, bullies, micromanagers, workaholics, or BFFs. Blog CEB Sales Blog Employee Engagement and Retention High-Potential Employees Sales & Service Sales and Marketing Sales Force Management Of course, sales organizations are no exception.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Blog] How the buying process has changed.
    appeared first on Content Marketing, Virally Blog. 'The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. This has all changed now; it all starts with a search.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Blog] How to Quickly Write a Blog Post When You're In a Time Crunch
    'Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you''ll get the opportunity to rank for search queries with every blog post you write. know you can write a blog post in an hour or less. Blogging
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Blog] Is it Time to Change the Universal Definition of a Lead?
    Marketers now have multiple ways, both online and offline, to drive traffic to their websites, blogs, social profiles, as well as  physical stores. Let’s discuss this on my blog.    . 'Change is good, change is healthy, change is refreshing; change is often, inevitable. Has this changed? Let’s discuss this…. Business is now personal.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Blog] Break Yourself of 4 Misguided Marketing Habits
    Many marketers have a habit of producing one blog each week or month. Producing one or two blog posts each week or month is simply easier than producing more. If you produce one blog post each week, start producing 4. Quadruple your blogging output. Other resources on blogging. Maybe you smoke. Break the Habit.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 22, 2014
    [Blog] IP Warming Part Two: The Critical Steps
    Blog Demand Generation Strategy Email Deliverability IP warming marketing automation 'The importance of IP Warming is huge…even if you are just starting to realize it. This post is part two of our series ( read part 1 here ) outlining the three steps required to ensure you have properly warmed your IP to maximize email deliverability. 
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Blog] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Soft sells work best on Twitter, meaning free content, blog posts, white papers, and webinars will get the best engagement metrics, as opposed to demo requests or hard sells to make a purchase online immediately. Did blog posts generate the most clicks? Analyze and A/B Test Your Content. Did webinars generate the most new followers?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Blog] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    Soft sells work best on Twitter, meaning free content, blog posts, white papers, and webinars will get the best engagement metrics, as opposed to demo requests or hard sells to make a purchase online immediately. Did blog posts generate the most clicks? Analyze and A/B Test Your Content. Did webinars generate the most new followers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Blog] A Tour through the New Facebook Ads Manager
    Demand Generation Search Engine Marketing Blog Social Media Strategies 'Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed. In the past, finding specific data was a sluggish process.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 22, 2014
    [Blog] The 8 Most Overused Words in PR and Marketing
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 8 Most Overused Words in PR and Marketing appeared first on VR Marketing Blog. It’s understandable. Probably not.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Blog] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. The Complete Guide to Building Your Blog Audience. Learn to Blog. Learn to Blog makes crafting pillar posts – the  resource for each respective topic – a habit.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Blog] Search and Replace Will Change Your Blog Forever
    'If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? Be subtle.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Blog] 5 Ways To Be More Productive on Instagram
    Instagram Blog Business channels communication company customers Facebook for your marketing media movement News Photo Promotion recently start time tips Twitter video 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. They think so. How can you … Continue Reading.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Blog] 5 Mid-Funnel Lead Nurturing Mistakes
    Mid-Funnel Lead Nurturing Mistakes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. Try it. Right???
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Blog] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    Having the right tone for corporate copy is tricky -- you''ve got to be aligned with the overall brand tone, but if it''s a social message or a blog post, you might also have the author''s own distinct voice to consider. If you''re unsure of what data and images you can use, check out this blog post. Blogging 1) Tone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Blog] Are the bad guys winning?
    'A few months ago, my blog was a target for a denial of service attack. What this meant was that a “bot” was set up by somebody (in this case a person in The Netherlands) to hit my site over and over so many times that readers cannot access the blog. few months ago, my blog was a target for a denial of service attack.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Blog] Lead Management: 7 Steps to the Process that Creates Revenue
    This post was originally published on his Demand Gen Coach blog. The post Lead Management: 7 Steps to the Process that Creates Revenue appeared first on Marketing Action Blog - Act-On. 'Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. We are republishing with Jay’s permission. –slx. But it works….every
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Blog] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    Blog Video Marketing Trends online video storytelling strategic video video campaigns video series Vodafone 'Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon, and ultimately reminds you that video is very powerful. Granny’s first flight. The lesson here?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Map out the workflows, lists, contact fields, and content such as landing pages, emails, blog posts and images that you have in your existing marketing automation program. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. But it had to be done. 2) Do a clean-up.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Blog] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Can I publish the infographic on my site, blog, or in my newsletter? 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014. Oh yeah.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 21, 2014
    [Blog] Make It Happen-Now!
    Several weeks ago I wrote a blog about “Life Enrichment: a mantra “, I wrote it regarding a more personal approach to building a better life, I had a lot of reaction to that blog, but several people asked me about writing a blog based upon a more professional perspective vs a personal view. 'Make It Happen-Now ! 3f4qb8v9ge.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Blog] What Is Revenue Marketing?
    Longtime readers of this blog know my suspicion of jargon , so I’m not just going to start throwing this word at you like yesterday’s macaroni. We certainly talk about sales-marketing alignment and marketing automation at length on this blog.). 'Time out. I’m blowing my whistle! Take a seat and grab a cold towel.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Use them.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Blog] Improve Your Email Response Rates with List Segmentation
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Improve Your Email Response Rates with List Segmentation appeared first on VR Marketing Blog. Consider segmenting your list.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog] Which Marketing Analytics Should You Be Looking At?
    Look at blog visits. Creating more content on your blog gives you more opportunities to rank for relevant queries in search engines. Use your analytics to see if your blog is helping you achieve this -- if your traffic is growing on your blog, it''s a good sign your lead growth could follow. the list goes on. analytics
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Blog] How to Become a Visible Expert: A Conversation With Mark Amtower
    'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts. Meet Mark Amtower.
  • SALES CHALLENGER  |  MONDAY, APRIL 21, 2014
    [Blog] Pssst! Statistics Are Not Insight.
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling 'This is a guest post by Kevin Starner, VP of Sales Enablement at Iron Mountain. In my household, it’s a well-known fact: 84% of statistics are made up on the spot. I Anyone can find the stat or article.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Blog] How Typography Affects Your Internet Marketing
    Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting. Readability vs. Aesthetics.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Blog] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Blog] 6 Salesforce Apps Every Marketer Should Be Using
    'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. One tool in particular has found its way into the toolbox of most marketers, and that’s Salesforce. We’ve collected six of them as highlights here for your convenience.
  • VIDYARD  |  MONDAY, APRIL 21, 2014
    [Blog] Tweetable Video Tips: Marketers Share Their Best Practices
    Blog Video Optimization 'It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. Then we brought all of the tweet-able advice together in this handy SlideShare.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Blog] 25 social media listening aids to increase your hearing
    Ice Rocket : Can be used for keeping an eye on your blogger activity, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search. Technorat i : is a blog search engine that tracks blogs and blog post for any query.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Blog] Moneyball for Marketers
    We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Frank Passantino suggested this KPI in a recent Marketo blog. Unfortunately, as Mark Suster says in his blog, growth hacking is all about finding the new wave. Don’t Buy Players, Buy Wins. Revenue per sales person.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    26) Don''t tweet at people with links to your blog hoping to get their attention. Optimizing Your Blog for Twitter. 47) Optimize your blog post titles so when people tweet them, they''re catchy enough for people to click on the links. 'Want to get more followers and increase engagement on Twitter? click to tweet]. 12) Be real.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [Blog] The cure for Bloggus Interruptus
    Like anything, the more you blog, the better you get at it. For the past five years, I have blogged my butt off. even tried to publish posts that would create limited conversation so I could focus on relaxation, and it worked — during this month I did not write a single blog post. ” I love blogging. Re-fuel.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Blog] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    The post Consulting Firm Gives Marketing Fragmentation the Boot with Act-On appeared first on Marketing Action Blog - Act-On. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. So they turned to Act-On. All from a single platform. Easy social-media publication.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Blog] Lead Generation: How to establish a connection offline
    More from the blogs]. 2013 Year in Review: Top 6 focus areas for B2B marketers this year [More from the blogs]. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. When’s the last time you got a personal letter at work?”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Blog] 4 Must Dos For Sales and Marketing Pros
    Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Blog] Marketing Eggcellence: The Top Branded Easter Campaigns
    For today''s Sunday holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns.so 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target. M&M''s.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Blog] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Take a look: 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet). When it comes to blogging, there’s a lot of little things that can trip you up while you’re writing. In this blog post , we’ve compiled a list of the eight most common blogging pitfalls to help keep you on your feet.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. This is a great way to offer a real look into the student life for your prospective students and perfect content to post on your school''s blog.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog] So, Um, You Really Need to Stop Using These Crutch Words
    At first glance, you might think I''m just a marketer suffering from a nervous breakdown after one too many blog posts. But I can assure you, I''ve started this blog post with a bunch of babble on purpose -- I''m identifying words that we often use but have no business being said out loud. so as I was saying. Well, basically. You know?
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Blog] This Week in Digital Strategy 4.18.14
    We received a great guest blog on building your content marketing strategy from Karo Kilfeather, the Content Marketing Manager at Percussion Software. 'Happy Friday, everyone! This week there have been some incredible insights in the world of digital strategy. Delivering the right content at the right time is every marketer’s goal.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Blog] Sharing Content from a Facebook Page to Profile [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Sharing Content from a Facebook Page to Profile [VIDEO] appeared first on VR Marketing Blog. Sign up for the free  VR Buzz.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Blog] 6 Things Zombies Can Teach You About Content Marketing
    'With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive. This is the most obvious. Don’t let this happen to your content. That’s not content at all.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Blog] 4 Myths About B2B Marketing That Everyone Thinks are True
    Any type of marketer can usually be found at the top industry conferences or reading blog posts from the latest experts. Demand Generation Search Engine Marketing Blog B2B Marketing b2c vs b2b 'There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Final Thoughts.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Blog] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. These great tips will have you writing amazing killer headlines that will get your blog read and shared. How to Write Killer Blog Titles & Why Mine Suck. How to Write Killer Blog Headlines | Gary McLaren.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Blog] Content marketing metrics and analytics: it’s all about you
    Blog post length. 'When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should. Do your own analytics! Subject line length.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Blog] Stop Doing These 5 Things (on your blog) NOW!
    Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”. And this blog post was born. So, without further ado, here is our list of five things you need to stop doing on your blog…NOW. In general, hard-to-find anything on your blog, website, email, or other marketing medium is bad. Captcha.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog] 13 Solutions to Your Most Common Landing Page Problems
    Create more blog posts to promote your landing page. If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Check out this blog post. They''re one page with one form. right?
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Blog] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. We rant about something marketing related every Friday morning. That, my friends, would be a pretty substandard analytics tool.
  • MARKETING ACTION  |  FRIDAY, APRIL 18, 2014
    [Blog] Beyond Batch and Blast: Launching Your First Lead Nurturing Program
    The post Beyond Batch and Blast: Launching Your First Lead Nurturing Program appeared first on Marketing Action Blog - Act-On. 'It’s long been said that the squeaky wheel gets the grease. This is no truer than in the marketing space, where every lead wooed and converted translates into increased revenue. The solution? Lead nurturing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 17, 2014
    [Blog] #BADMarketing from MSI
    BADMarketing Blog 'The “safest” place to keep your laptop, according to MSI…#BADMarketing (Mashable). The post #BADMarketing from MSI appeared first on.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog] 10 Education Blogs You Should Follow According to Teach.com
    'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Bonus Blog: hop online.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Blog] Authentication Changes at Yahoo! Impact Email Marketing
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Impact Email Marketing appeared first on VR Marketing Blog. In a move to prevent abuse or phishing scams , Yahoo! What changed? Yahoo! Yahoo!
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Blog] Common Pitfalls in Demand Generation Strategy
    Blog Buyer''s Journey content marketing Demand Generation Strategy Engage-Nurture-Convert marketing and sales alignment 'The word “strategy” is so over-used these days. But nine times out of ten when I ask someone about their strategy, what they share with me is just a list of tactics. Not at all what I’d call a strategy. Sound familiar?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Blog] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Advertising within news feeds.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Blog] How to Manage Expectations – The Vastly Underutilized Skill
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Manage Expectations – The Vastly Underutilized Skill appeared first on VR Marketing Blog. Make No Assumptions.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Blog] The True Secret to Generating Social Media Traffic
    'One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Blog] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Your Enterprise’s (Almost) Unfair Competitive Advantage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Step Two: Shuffle Your Marketing Team.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Blog] 8 Tips for Media Interviews
    'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included? The trick to getting your company included in these stories is to portray your company as a thought leader.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Add Google Authorship to your blog. Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. All dimensions are given as width x height.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Blog] Being Banned Ain’t What It Used to Be
    He was referring to the news story that had posted the night before, on the national blog. quick scan of the comments section on the blog revealed a deep suspicion about the quality of the book and its author: “The Author should thank the Ministry of Culture for the free publicity this book is receiving now. Virginia Commonwealth U.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Blog] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    In addition to your business-specific links, consider including the following on all pages to the extent possible and practical: A link to your blog. The post Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality appeared first on Marketing Action Blog - Act-On. At least not as much as it used to be. Action!
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Blog] Top 6 Content Marketing Takeaways from Marketo Summit
    Instead of coming up with brand new content for each piece of collateral you produce, take an existing piece and turn it into a blog post, video, webinar, infographic etc. For example, we turned a case study into this video campaign and repurposed it as a blog post too. Session 1: Lean Content Marketing for Lead Generation. Agreed.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] How to Take the Perfect Screenshot Using "Inspect Element"
    Let''s say you''re writing a blog post and want to show an example of how the new Facebook layout looks on your profile. 'I work with an amazing product team. They''re building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Infographic Data: 29% of Inbound Calls Result in a Conversion
    We''ve written about this at length elsewhere and so I won''t get into the weeds too much in this blog post. 'Yesterday we published a truly groundbreaking infographic. It is intensive high level data from the millions of phone call segments we analyzed in Q1 across dozens of industries. You can see the entire infographic here.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Blog] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). 'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Heidi Cohen ).
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Attribution for the Assist
    'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. Find the Best Attribution Model.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    'The hardest part of starting a blog is writing all of the content, right? Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. To get started, choose a template for your blog. Blogging
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. How is that possible?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    blog Call Tracking 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Thus, it is imperative for marketers to track different marketing channels to properly gauge overall performance and ROI. Makes sense, right? Now what?
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] How Often Should You Update Your Blog? A Data-Driven Answer
    'When it comes to blogging, is more always better? You should blog as much as possible, until your quality starts to slip. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Can I Outsource?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Four Creative Options to Encourage Email Opt-ins
    For example, Maya Smart has no opt-in but offers readers the opportunity to ask a question she can answer in an email or on her blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Here’s How to Convert Those Users into Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. This is essentially an invitation to interact with the prospect.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] The Triggered Emails You Need to Make Your Marketing Automation Work
    Whether you have content on specific topics (product pain points, for example), or content aligned with specific parts of the funnel (product pages vs. blog articles), when your prospects view that content, you have more data to use in your follow-up emails. For example, if you have content on your website (case studies, blog articles, etc.)
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Blog] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The post An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue appeared first on Marketing Action Blog - Act-On. Our Conversationalists: Charles Besondy is the president of Besondy Consulting and Interim Management , and also a certified Funnel Coach for MathMarketing, an international consultancy.
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