• E-QUIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] If Not Differentiation, What Then?
    If you''re tired of more of the same, this blog is full of ideas on how to stand out in the crowd. '"How concerned are you about the commoditization of your services?" I posed that question to a room full of consulting engineers at a conference session I conducted last week. Almost everyone present indicated that it was a significant problem.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] 5 Steps To Give Your B2B Blog Content More Lives Than A Cat
    'Are you worried about not producing enough new blog content? Updating and republishing popular posts can give your B2B blog new life. b2b marketing content marketing blogging
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Report: The Ambitious SME
    So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew Dalglish’s exploration here ). 'SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Demand Generation – It’s Not That Easy
    '*This post first ran in the ANNUITAS blog on March 27, 2014. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.  Really? Figure 1:  ANNUITAS Demand Process Architecture.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    The Change I’ll Make: I’m going to start analyzing my viewers through attribution models to see who they are, why they’re coming to our blog, and when they’re doing it, and using that data to better my content marketing. 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. It was an overwhelming experience, for sure.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] My Top-5 Most Compelling Apps
    also automatically queue up all of my blog posts and articles via RSS. 'There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. Circloscope. After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] The Top 20 Most Effective Holiday Subject Line Words [Infographic]
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Welcome to the Era of Engagement Marketing
    Welcome to the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Chandar Pattabhiram Hey, you talkin’ to me? That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Your social media strategy plan: Where do you START?
    For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. If you are a visually-oriented business like fashion or travel, Pinterest or Instagram might be options too, but generally to really create powerful content benefits, most businesses turn to a blog, podcast, or video. You need something deeper.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] 6 Strategies to Help You Unify Sales and Marketing Teams
    The post 6 Strategies to Help You Unify Sales and Marketing Teams appeared first on Marketing Action Blog - Act-On. 'There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. They divide a team.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?” 'These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. ”). It always does.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog] 26 Awesome Search Engine Marketing Guides
    ” A Guide to Retargeting (Remarketing) for B2B Marketers by KoMarketing B2B Online Marketing Blog. 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. Which tools and reports are most helpful?
  • FATHOM  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Laws of Marketing Power: Work on the Hearts and Minds of Others
    Hmm … theme for the next blog series?). '“You must seduce others into  wanting  to move in your direction.”. Robert Greene,  The 48 Laws of Power. The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.” Maybe a potential  customer, but not ideal.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] The Great Divide in Content Marketing [Infographic]
    The top three marketing initiatives that high performing teams implement are, in order: blogging, organic search, and content amplification. 'As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. Content Creation
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Should Salespeople Prospect Anymore?
    LinkedIn: read my blog on Acumen Power Networking or ask me for it: Ken@AcumenMgmt.com. Blog: www.YourSalesManagementGuru.com. 'Should Salespeople Prospect Anymore? Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) First, it depends. What is your sales process? Care to share?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    Instagram released the app in mid-August 2014 in an effort to deliver more "simple yet powerful tools that let people capture moments and express their creativity," according to their blog. 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. Just remember: Move slowly.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Three Important Elements of a Powerful A/B Testing Strategy
    Original (A): Variation (B): Once we have reached the amount of traffic and conversions defined for this A/B test, we will be able to determine which version of the RSS feed button works better at converting blog readers into blog subscribers on our site. proper A/B test has two variations of a web page – the A and the B version.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    This time around, we not only plan to compare and contrast responses between surveys but also look a little more specifically at the role of social media, blogging, and mobile device adoption impacts and adds credibility to the buying process. B2B Online Marketing Blog Events & Updates The 2014-2015 Survey is Here! Here it is!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Gillian Sontz, a Business Development Representative at AG Salesworks, is excited about getting the opportunity to contribute to the AG blog, as writing is something she has always been passionate about. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] The Complete Guide to Holiday Email Marketing
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The Complete Guide to Holiday Email Marketing appeared first on VerticalResponse Blog. Are you looking to promote a new product?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    Traditional and Predictive Lead Scoring: a Match Made in Data Heaven was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Register today!
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] How to Create a Content Strategy That Actually Drives Organic Traffic
    ” Each of these could be used as categories for blog posts. For example, using those two topics, you can come up with a few blog articles: Five of the Best Instagram Photo Editing Options to Enhance iPhone Portraits (topic: iPhone Photography Tools). I’m a big fan of automation, both in blogging and social media.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    The post I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals appeared first on Marketing Action Blog - Act-On. 'As a marketer, I appreciate every interaction I get to have with clients and customers. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Go ahead, I’ll wait.)
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] This is the week that was: All things inbound
    We picked out the seven most important points and put in all in a blog post to save you a lot of bedtime reading. Blog post of the week. Here’s what we dug up. Enjoy. Stat bank of the week. This week we welcomed home one of our esteemed planners, Andy McKay, from his trip to Boston. And it wasn’t just a jolly. Take a look.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] 6 Ideas to Create More Relevant Lead Nurturing Emails
    Photo Attribution: Exact Target Blog. Lead Nurturing: 5 tips for creating relevant content [More from the blogs]. Digital Marketing: Be relevant, data-driven and precise [More from the blogs]. 'Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. Segmentation. Customer focus. Connection.
  • VIDYARD  |  MONDAY, SEPTEMBER 29, 2014
    [Blog] Put Extra Focus on Your Video Content Marketing With a Lightbox Player
    Most of the videos displayed on the Vidyard blog are embedded inline. Blog Video Optimization 'How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. Inline? Lightbox? What’s the difference? can still hear the video.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Virtual comics, however, are a great way to introduce some fun into your website or blog.  People are more likely to scan through a comic for the chance of a laugh than they are to read a lengthy word-only blog post that relays the same message.  For example, co-author blog posts or co-host webinars.  Bring back the comics.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Blog] Does Your Marketing Strategy Align With Your Goals? A Story
    Luckily, Pete had been keeping up with several industry-leading marketing blogs and is pretty well-versed in the techniques necessary to drive more business online. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Blog] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. Anyway, back to BlueConic.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Blog] Fixing the Appalling State of Marketing in Florida
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – Founder and President of Find New Customers. 'Asking «COMPANY_NAME» 5 direct marketing questions. That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves. link].
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Blog] A 28-Day Training Plan for Becoming a Better Writer
    Does the man who brought us Shakespeare in Love actually “get” what those of us who must blog, post, and tweet do on a daily basis? Blogging Content Creation 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Do you really need training for it?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] How High Growth Companies Use Marketing Analytics to Their Advantage
    Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. The results were detailed and expansive enough to (literally) fill a book. While more canny companies are surging ahead.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Are You There, Journalists? It's Me, PR
    At the very least, we want to spread that article via social media, newsletters, posts, comments, and blogs. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It''s me, PR. and a manner of other items. We''re like peanut butter and jelly, really. promise!
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Interesting Infographics: Blueprint for The Perfect Blog Post
    'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Feature Friday: Store Locator Look-Up Methods
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] 4 Ways to Banish Writer’s Block
    Case in point: When drafting this blog post, I started with this paragraph first, just because I use this approach all the time and I knew it would be the easiest point for me to write.). © 2014, VerticalResponse Blog. The post 4 Ways to Banish Writer’s Block appeared first on VerticalResponse Blog. You type one sentence.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Don’t chase the buzz: why clickbait titles hurt your business.
    It is very easy to get distracted and thrown off from the main purpose of the blog post or other web content by the pressure to somehow connect it to a whacky clickbait title. Content Marketing blogging Buzz clickbait reputation title 'We all can recognize a clickbait title. However, there’s much more to it. Reputation. Skills.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] What Twitter Can Teach us About Marketing Automation Users
    What Twitter Can Teach us About Marketing Automation Users was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Want more?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    'These days, I spend a lot of my time on blog optimization. I''m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    The post Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs appeared first on Marketing Action Blog - Act-On. 'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. Miles?
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] Account-Based Marketing: The Key to B2B Success
    Blog Marketing ROI 'Typically when we think about lead gen, it’s about generating as much quantity as possible. However, no matter how well us marketers do, it seems like sales is never satisfied. You can resolve that problem and significantly improve your marketing results by doing something called account-based marketing. Lead Nurturing.
  • WRITTENT  |  FRIDAY, SEPTEMBER 26, 2014
    [Blog] 9 Data-Driven Blog Writing Tips
    Lucky for you, there are no ineffective blog writing tips here. Check out our fluff-free list of proven blog writing tips to increase the impact of your content marketing: 1. Can your blog writing tips help marketers achieve better results? The post 9 Data-Driven Blog Writing Tips appeared first on Writtent Blog.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Ways the iPhone 6 Affects Your Emails & What to Do About It appeared first on VerticalResponse Blog. Click here.”
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 5 Easy Ways to Ignite Your Customer Service
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Easy Ways to Ignite Your Customer Service appeared first on VerticalResponse Blog. Know your customers. Surprise them.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    Blog Buyer buying committee CEB Content Marketing Institute vertical go-to-market Vertical marketing strategy 'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] My Team is Behind on our Numbers. We are struggling to catch up.
    For instance, suppose you redo your website and start a blog and ebooks plus other content. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] State of Inbound 2014: The speed read
    Topping the list are 1) blogging 2) organic search, and 3) content amplification. 'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. Worthy of note is a sea change that has occurred in inbound marketing this year.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Social Media For Manufacturers
    Blogs. 'Rachel Kerstetter, PR Engineer. Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. SlideShare. LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] It’s Back to School for B2B Content Marketing!
    ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing because it provides the opportunity to brainstorm blog topics (really!). Source: KoMarketing blog ). Sources: Ann Handley ; Lee Odden ; Top Rank Blog ).
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Are your SEO writers lost in Google-land?
    What’s your preferred blog post length? 'Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result?  Discover how you can give your writers a road map for online writing success. Easy, right? Except there’s a catch. Lots of it.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Get Ready for Ad Week – 5 Things You Can’t Miss
    4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Also, Jessica Alba will be there. Yes, I’m leading with a party. Something weirder?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] How to Use Data to Make Smarter Marketing Decisions
    Look at Attribution by Blog Leads. Writing blog content is time consuming. So you wouldn''t want to write blog content that doesn''t perform well, right? One of the most important parts of blogging is figuring out which content performs well and which doesn''t -- so you can avoid writing content that doesn''t. Learn here.)
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] 4 Tips for Brainstorming Solo
    Grab your copy of “The Giving Tree” off the shelf, flip through your latest issue of People Magazine or jump over to your favorite blog (this one, perhaps). 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. Brainstorming is typically thought of as a group activity. Draw a mindmap.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Ad Retargeting 101
    could write several blog posts on this, so I’ll just use a few examples. The post Ad Retargeting 101 appeared first on Marketing Action Blog - Act-On. 'Every business discipline has its own lexicon. You could make a game out of matching the buzzword to the industry…rightshoring? Reverse fulfillment?) Take “ad retargeting.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog] Why Ann Handley is the Queen of Content
    Related Stories Creating the beautiful blog with Stanford Smith An interview with the world’s youngest blogger Tapping into the pulse of social media in Asia An unexpected blogging journey with Jeff Bullas Examples of quantifying social influence. 'Ann Handley is one of the most interesting people I know. She’s an enigma.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] The 3 Factors That Drive Content Marketing Success
    Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So 'People ask me all the time how I find time to write and share. I am opportunistic with re-purposing the content I already create.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] 6 Handy Tools to Monitor Social Media Success
    Viralheat analyzes more than 600 data points to provide information on social media trends across the web, including Facebook, Twitter, Pinterest, videos, blogs and websites. © 2014, VerticalResponse Blog. The post 6 Handy Tools to Monitor Social Media Success appeared first on VerticalResponse Blog. Twitter Analytics.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] Six great blogs for B2B Marketers
    While this used to mean reading business books and magazines, today it means blogs.  We’ve all heard the stats about blog proliferation.  A new blog launched every six seconds—or whatever.  And there is no dearth of blogs on B2B marketing.  B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. 
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] A Quiz: Test Your Content Marketing and Blog Writing Knowledge
    'Quality blog posts  are key to your business getting found on the Web. If you want to  get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? it’s harder than you might think.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. 'At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. It is World War 3.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] How to Screen for Top-Notch Writers
    Blogging/Writing Activity - Where else does this writer write? They should be able to publish it on their blog or website even if you don''t hire them for the role. Blogging Content Creation 'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. Editor.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] New! Guide to International Email Privacy & Consent Regulations
    Guide to International Email Privacy & Consent Regulations appeared first on Marketing Action Blog - Act-On. 'As digital marketers we have the opportunity to market to a global audience in almost real time. Consent and transparency are the pillars for any organization that communicates digitally. hope you find this guide useful.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] The Essential Guide to Creating an SEO-Friendly Customer Journey
    Create a series of four evergreen blog articles that deal with this question. 'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. Win-win. tend to think so.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    Blog Marketing ROI 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] ?6 SEO Myths BUSTED
    This lead many SEO copywriting blogs to proclaim the “death” of the keyword. SEO Myths BUSTED appeared first on Writtent Blog. 'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. But some popular beliefs about SEO are just flat-out wrong. The keyword is dead. Reality.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Content Marketing World 2014: What We Learned
    Ann Handley continued Davis’ main point by explaining that content should focus on empathy and experiences rather than adding to the noise with more articles and blog posts. Anything you’ve made recommendations or feedback on can become a blog post. 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] How to Optimize Your LinkedIn Profile for Social Selling
    Considering that salespeople rarely blog or create their own content, what should they be sharing? 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Summary not the most engaging paragraph in the world? Not a big deal. picture with their dog? 4) Keep your profile public.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Let us know what else you learned in the comments, or subscribe to our blog and follow us on Twitter to keep up with our Social Media Week updates! We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? Well, they were wrong. Obviously.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] A 7-Step Process for Building a Blog Content Backlog
    'The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content. Step 1: Figure out your blog''s goals.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Email Deliverability Testing – Why, When and How to Test
    Blog deliverability testing Demand Generation Strategy domain reputation Email Deliverability email deliverability strategy health check 'Every marketer will tell you that testing is one of the most important aspects of a successful email program. That is a mistake that can negatively impact revenue. Seed list testing-.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Mizuno running long tail outreach marketing case study
    Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep. If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Every email, after all,  is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. Make sure you’re tracking which content assets — emails, whitepapers, blog posts, landing pages, etc. billion industry by 2016. But marketing automation can’t run without content. .
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Why Marketing Automation Software is like a set of nice golf clubs
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. I’ve been reading the Wall St.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] 5 Quirks of the Human Brain Every Marketer Should Understand
    Blog posts and headlines that attack the reader for making a stupid mistake, or something similar. 'The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws? These brain quirks can seriously limit your marketing efforts, and even cause them to backfire on you. 1) Attribution Error.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Video – How does Virally Work
    'The post Video – How does Virally Work appeared first on Content Marketing, Virally Blog. Events
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Video – How to create a Virally Landing Page
    'The post Video – How to create a Virally Landing Page appeared first on Content Marketing, Virally Blog. Events
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Are Marketing Budgets Keeping Up?
    appeared first on Content Marketing, Virally Blog. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. In fact it was in 2012 that Laura Mclellan from Gartner predicted that by 2017 the CMO will spend more on tech than the CIO. Not all of it of course and certainly not straight away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Social media, authenticity and the human brand
    Justin Levy and his new Unstoppable Blog. Justin Levy and his new Unstoppable Blog. 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Marketing Automation: Building Trust Between Sales and Marketing
    The post Marketing Automation: Building Trust Between Sales and Marketing appeared first on Marketing Action Blog - Act-On. 'Try this test. What’s the connection between each of these word pairs? Cobras and mongooses. Cats and dogs. Lions and hyenas. What did you come up with? As Stephen M.R. Many studies have confirmed this theory.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    So the next time your blog post draft stinks or your first attempt at a viral video goes anything but viral, remind yourself you’re not alone: You’re in good company with thousands of marketers, sales leaders, and entrepreneurs alike. 'Okay, I’ll admit it. INBOUND can be overwhelming. Well, we’re here to help! Be bold.”
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] List Management: Tips to Best Manage your Campaigns
    The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog. 'Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. ” it raid.
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Food for Thought on Content Marketing ROI
    B2B Blog Postings B2B Marketing content marketing 'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Sales Leadership: 5 Steps to Exceed 2015 Quota
    There are many variations to concept and I don’t have room to detail in this blog, but the facts are where we have annual team reward trips, I see great sales organizations. Ken@AcumenMgmt.com    www.AcumenManagement.com Blog:  www.YourSalesManagementGuru.com. 'Sales Leadership: How to Ensure You Exceed Your 2015 Quota.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger
    It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious. 1) Journalism is to uncovering as blogging is to helping. What blog posts lack in exclusivity or depth compared to the average journalistic article, they make up for in practicality. Blogging are they right?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? You’ve launched a blog for your B2B company. The blog posts are helpful and educational. For your blog to be successful it needs to be an educational hub of high quality content. Fear not.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    We can’t wait to attend more events for Social Media Week 2014, so stay tuned for another blog, or follow us on Twitter ! 'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] How Sustainable is Your Marketing?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. But to sustain also means to maintain , support , or endure. People.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    B2B Online Marketing Blog Brand Management Content Marketing Social Media Strategies B2B Marketing content marketing real-time marketing 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. Be A Deeply Disagreeable Person. Malcolm Gladwell (Bestselling Author). million.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] This is the week that was: #inbound14
    Check out the blogs. Over on the Scamp blog, there’s a great idea to help with briefs. 'A round up of the great and good in B2B marketing. This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Take a look.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Saucy Tips to Boost Sales via Pinterest
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Saucy Tips to Boost Sales via Pinterest appeared first on VR Marketing Blog. 'Lea Richards has a unique title and a unique business.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 3 Marketing Tips I Learned in Orlando
    contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. '@HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. Write for business publications. What do you think?
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    At 12 Stars Media, when we have a new episode of our video Series, Media for Hire, we make sure the description box has a link to the blog post we wrote that goes along with that particular episode. This would also work if you have a blog post with similar info that’s in your video. Blog Video Optimization
  • ENGAGE  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] What Brands Can Learn from the Fashion Industry
    There’s a humanistic element to the images that one can relate to, even on their blog. What I Love : Anthropologie utilizes their social channels to not only promote their products, but also incorporate quotes, food and drive traffic to their blog. This is what I call great content marketing in the fashion world. Anthropologie.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    a blog post, an eBook, and an infographic), you can get it into the hands of more people and expand brand visibility. For example: If you have a video or a podcast, transcribe it and then pull out snippets that can be turned into reusable assets such as blog posts, polls/surveys, a checklist, or an eBook. Blog posts. 'Reuse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] A report from the epicenter of content marketing conferences
    Probably worth another blog post, no? Shouldn’t we start going beyond the daily battle for blog traffic? Probably worth another blog post, no? Shouldn''t we start going beyond the daily battle for blog traffic? The quality of both of these content marketing conferences was extraordinary. Know your audience.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. Results of Our Blog Lead Generation Analysis. How to Conduct a Blog Leads Analysis Yourself.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 15 Storytelling Techniques
    The post 15 Storytelling Techniques appeared first on Writtent Blog. 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. In short, they don’t get the opportunity to understand who you are and what your brand stands for. Be Authentic. It’s rare, but it happens.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Blog] 5 Ways to Deal with Change for Successful Marketing
    How a Single Source of Data Truth Can Improve Business Decisions [More from the blogs]. Red Bull Media House’s Advice for Successful Content Marketing [More from the blogs]. Customer Relationship Management: Bring finance into the CRM world [More from the blogs]. 'Tweet As marketers, we deal with a lot of change.
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