• IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog] 10 Education Blogs You Should Follow According to Teach.com
    'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Bonus Blog: hop online.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Blog] Authentication Changes at Yahoo! Impact Email Marketing
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Impact Email Marketing appeared first on VR Marketing Blog. In a move to prevent abuse or phishing scams , Yahoo! What changed? Yahoo! Yahoo!
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Blog] Common Pitfalls in Demand Generation Strategy
    Blog Buyer''s Journey content marketing Demand Generation Strategy Engage-Nurture-Convert marketing and sales alignment 'The word “strategy” is so over-used these days. But nine times out of ten when I ask someone about their strategy, what they share with me is just a list of tactics. Not at all what I’d call a strategy. Sound familiar?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Blog] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Advertising within news feeds.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Blog] How to Manage Expectations – The Vastly Underutilized Skill
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Manage Expectations – The Vastly Underutilized Skill appeared first on VR Marketing Blog. Make No Assumptions.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Blog] The True Secret to Generating Social Media Traffic
    'One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Blog] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Your Enterprise’s (Almost) Unfair Competitive Advantage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Step Two: Shuffle Your Marketing Team.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Blog] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Blog] 8 Tips for Media Interviews
    'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included? The trick to getting your company included in these stories is to portray your company as a thought leader.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Add Google Authorship to your blog. Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. All dimensions are given as width x height.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Blog] Being Banned Ain’t What It Used to Be
    He was referring to the news story that had posted the night before, on the national blog. quick scan of the comments section on the blog revealed a deep suspicion about the quality of the book and its author: “The Author should thank the Ministry of Culture for the free publicity this book is receiving now. Virginia Commonwealth U.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Blog] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    In addition to your business-specific links, consider including the following on all pages to the extent possible and practical: A link to your blog. The post Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality appeared first on Marketing Action Blog - Act-On. At least not as much as it used to be. Action!
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Blog] Top 6 Content Marketing Takeaways from Marketo Summit
    Instead of coming up with brand new content for each piece of collateral you produce, take an existing piece and turn it into a blog post, video, webinar, infographic etc. For example, we turned a case study into this video campaign and repurposed it as a blog post too. Session 1: Lean Content Marketing for Lead Generation. Agreed.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] How to Take the Perfect Screenshot Using "Inspect Element"
    Let''s say you''re writing a blog post and want to show an example of how the new Facebook layout looks on your profile. 'I work with an amazing product team. They''re building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Infographic Data: 29% of Inbound Calls Result in a Conversion
    We''ve written about this at length elsewhere and so I won''t get into the weeds too much in this blog post. 'Yesterday we published a truly groundbreaking infographic. It is intensive high level data from the millions of phone call segments we analyzed in Q1 across dozens of industries. You can see the entire infographic here.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Blog] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). 'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Heidi Cohen ).
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Attribution for the Assist
    'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. Find the Best Attribution Model.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    'The hardest part of starting a blog is writing all of the content, right? Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. To get started, choose a template for your blog. Blogging
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. How is that possible?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    blog Call Tracking 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Thus, it is imperative for marketers to track different marketing channels to properly gauge overall performance and ROI. Makes sense, right? Now what?
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] How Often Should You Update Your Blog? A Data-Driven Answer
    'When it comes to blogging, is more always better? You should blog as much as possible, until your quality starts to slip. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Can I Outsource?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Four Creative Options to Encourage Email Opt-ins
    For example, Maya Smart has no opt-in but offers readers the opportunity to ask a question she can answer in an email or on her blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Blog] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Here’s How to Convert Those Users into Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. This is essentially an invitation to interact with the prospect.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Blog] The Triggered Emails You Need to Make Your Marketing Automation Work
    Whether you have content on specific topics (product pain points, for example), or content aligned with specific parts of the funnel (product pages vs. blog articles), when your prospects view that content, you have more data to use in your follow-up emails. For example, if you have content on your website (case studies, blog articles, etc.)
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Blog] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The post An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue appeared first on Marketing Action Blog - Act-On. Our Conversationalists: Charles Besondy is the president of Besondy Consulting and Interim Management , and also a certified Funnel Coach for MathMarketing, an international consultancy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 16, 2014
    [Blog] An inspiring entrepreneurial journey with @JoePulizzi
    Personalities of the social web Video blogs building a business entrepreneurship joe pulizzi 'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. think you’ll enjoy this short interview and become inspired by his tenacity. Comments Mark…thanks so much for the opportunity to talk about this.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Blog] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* If you’re reading this blog, you should attend. Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin? Fair enough. Norton.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    University of Texas Austin has its "Transforming Education" video featured on its LinkedIn Page: Featuring content from your school''s blog and marketing department is another great way to drive traffic to your school''s website for students to learn more. Take a look: 1) Arizona State University. 2) University of California, Berkeley.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Blog] Fixing Your Sucky Website Step Three: The End Game
    You know about blogs, live chat, video, mobile optimization, integration with social and rewriting all the copy to appease the SEO gods. You 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    ” Kolsky just published a clever blog post ( "I''m Getting Engaged!" ) about his findings. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means? But wait, maybe this is perfect. Well, no.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. have nothing against standing desks, but sitting down while you blog also helps ;-).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] How to Find Elusive B2B Buyers
    talk a lot about pull marketing on our GreatB2BMarketing.com blog, so please go there to learn more. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? messages from clients.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Blog] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    If so, here’s our pick of 4 content marketing blogs that offer not only valuable industry insight but also a unique style of writing that may teach you a thing or two: Copyblogger. This is my all-time favorite content marketing blog. If so, I’d love to hear from you: Which content marketing blogs are your favorites?
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Blog] How to Set Gmail as Your Browser's Default Email Client
    f you want to learn how to create these "mailto" links for your own marketing, this blog post walks you through exactly how to do it.). 'Fellow Gmail users. ever click on a "mailto" link (like this one , for example) to share web content via email , only to have your browser attempt to open the wrong email client? So annoying. Suffer no more!
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Blog] Why eMagine Considers WordPress the best in the CMS Race
    There are several reasons why we defer to what is often thought of as a blog-only CMA platform: Initially there was no platform that we found robust enough, secure enough, easy for our clients to use, etc. WordPress used to be thought of a as just a blogging platform. Smooth blogging experience. Not anymore. SEO-friendly.
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Blog] What’s Your B2B Marketing Mission?
    Let’s discuss this on my blog.    . 'Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so that when I wake up and get behind the wheel the next day, I am driving an even better car.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Blog] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Blog data protection Demand Generation Strategy Email Deliverabliity IAPP IAPP Global Summit privacy compliance 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Want to learn more?
  • SALES CHALLENGER  |  TUESDAY, APRIL 15, 2014
    [Blog] Get Your National Sales Meeting Messages to Stick
    Also, read our blog post on The Do’s and Don’ts of National Sales Meetings. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling Communicating the theme: Most members we spoke with reveal the meeting theme to sales reps prior to the event.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    We’ve written about how to track cross-device and estimated total conversions in Universal analytics in this blog post if you are interested in learning more. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions. Analytic
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    We’ve written about how to track cross-device and estimated total conversions in Universal analytics in this blog post if you are interested in learning more. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Blog] Best Practices for Blogger Outreach
    Mention their blog title, previous posts of theirs and even ask or compliment something about them that you learned in their bio page. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Blog] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Blog – If you’ve got a blog, it’s a natural place to capture readers and turn them into subscribers. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Blog] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Blog] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    The post Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures appeared first on Marketing Action Blog - Act-On. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent. billion in 2014 according to Raab Associates Inc. It’s paid off.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] If You’ve Got It, Use It (Data, That Is)
    It’s everywhere ( even on our blog ). If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). Fandango Uses Data For More Personalized Experiences. My wife and I went to the movies last week.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Blog] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    His blog is known throughout the industry and he’s a respected source of information. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? If possible, some exclusive little tidbits are always helpful.
  • ACSELLERANT  |  TUESDAY, APRIL 15, 2014
    [Blog] How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
    'In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to get the video in front of them, though. Video SEO There are tons of statistics concerning the […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Blog] The best marketing insight I’ve received in the past 5 years
    Will the most human blogs win? Will the most human blogs win? 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. Although we had this discussion in 2012, his advice seems to grow more profound to me month by month. Trust builds loyalty. Human. Human.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blog] Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks
    Before starting his agency, Wert spent seven years as a reporter and editor at Gawker in New York, mostly working on the Jalopnik automotive blog. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Ray Wert has an awesome job. warn you: This is pure evil. Advertising
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] Heartbleed Bug: What You Need to Know
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Heartbleed Bug: What You Need to Know appeared first on VR Marketing Blog. What is Heartbleed? What is OpenSSL? through 1.0.1f.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Blog] LinkedIn Product and Services Pages Discontinued
    Showcase pages could be used to provide updates on a company division, a product or service, an event, or a publication such as a blog or newsletter. 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. sample page appears below.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blog] The Purpose of Repurposing Content
    Examples of changing the format include turning a series of blog posts into an ebook, or taking key content from a webinar and placing it in an easy-to-consume infographic. In the example above, we started with a set of blog posts about SEO aimed at Persona 2 in the awareness stage. typical brainstorming tactic. hope it''s helpful.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Blog] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. But the truth is there are lots of companies that aren’t quite there yet. You might even need to have some online and even (gasp!) Forms.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Blog] The Right Way to Answer a Work Email
    We should make this email exchange a blog post. And here, dear readers, is the blog post. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? link] hubspot.com/content-creation- templates ? Point.
  • WRITING ON THE WEB  |  MONDAY, APRIL 14, 2014
    [Blog] Success Secrets of a Writing Career: WOOT & WOOF
    Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. ’ Thinking doesn’t drive results.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 14, 2014
    [Blog] 4 Qualities of Fast-Moving, Change-Making Companies
    'When it comes to marketing, John Ellett has seen it all. As CEO of nFusion , a digital-centric marketing agency in Austin, Texas, Ellett revitalizes all kinds of brands, from American General to Toshiba. We’ve summarized the ones that stood out most to us here. Being A Change Agent. Purposeful. A true mission can be a powerful thing. Collaborative.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] After an Event: How to Connect and Follow up on Email + Social
    Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees. © 2014, VR Marketing Blog. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blog] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Swap blogs, links, and invite them to speak on webinars and at events. Basically, newsjacking is taking a popular current event and creating a marketing campaign, blog, or content asset that speaks directly to that event or trend. Going Guerrilla. In my experience, guerrilla marketing techniques work particularly well around an event.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Blog] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    The “Mad Men” Sendoff: 5 Ways We Marketers Love You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Blog] View From the Top: 9 Examples of Desk Top View Design
    So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. Well of course!
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Blog] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Like the former press release, the former blog post and the former direct mail piece, Facebook is no longer a mass communication platform, and to treat it as such is a failure for any marketing or communications plan. And while it’s human nature to wish and hope things are easy, that’s often not the case. It has declined to less than 6.5
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Blog] Purpose-Driven Marketing for a Purpose-Driven Economy
    In other words, the old ways of “push” marketing are dead , as regular readers of this blog already know. The 'Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing? Do your customers feel it in their guts and believe in it? Original, right?). Do you feel me now?
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Blog] Keyword Density: When Is It Enough?
    am oversimplifying here, however it is not difficult to write good webpage content, an amazing blog post or online article. Certainly writing techniques and strategies vary if writing a stand-alone article or part of a larger website or blog. like to use my personal blog as an example of this. blogging SEO Strategy SEO
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Blog] Using the Unsubscribe Process to Grow Your Company
    Furthermore, those who subscribe to your messaging are often seeing your blog posts. The post Using the Unsubscribe Process to Grow Your Company appeared first on Marketing Action Blog - Act-On. 'Making sure you have a solid email unsubscribe strategy is nothing new. Not to mention the legal requirements…). Do NOT wait that long.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blog] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Digital Buzz Blog ).
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Blog] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    Blog Marketing ROI infographic Reporting on video ROI video marketing video metrics 'Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. On a whole, you failed to prove any real value. So we’ve got a new mission for you. Click to Tweet ).
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Blog] The Social Spark: 3 Sources for Social Media Success
    With my daily consumption of tweets, news feeds, and blog posts, I''ve encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters.
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Blog] The (Slowly) Changing Face of Procurement
    'It probably does not come as a surprise to readers of this blog that, as a profession, Sales has a slight image problem. Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Process Management Solutions Selling Consider how these Dilbert cartoons portray Procurement.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Blog] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    In this blog post , you’ll learn all about the new layout and how you can prepare for the changes. This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. 'Our digital social tools are both a blessing and a curse.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Blog] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Additional ideas could be blog content or white papers. The most common form of off site placement is the guest post or guest blog. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Blog] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Three Simple Ways to Encourage More Comments on Your Blog (Daily Blog Tips). 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Blog] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Start blogging about specific areas of study. You can start writing blog articles about your program, students that have been successful getting jobs post-graduation, and upcoming student events where interested candidates can network. Learn more about LinkedIn University pages in this blog post. Inbound Marketing nonprofit
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. Encrypted Google Paid Search Queries. How Does This Change Impact Ifbyphone Customers.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] Feature Friday: Call Distributor Feature Enhancement – After Call Work
    'Does it seem like your agents are moving from call to call without a chance to think? Make sure you’re giving your virtual call center agents enough time to catch their breath and document their call experience automatically by enabling the After Call Work mode feature with Ifbyphone! Have another idea for a video? Tweet @IfbyphoneCST today!
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Blog] Addressing Anonymous Negativity as Secret App Gains Traction
    But I can’t figure out a way to stop an anonymous network from decaying into a Mean Girls-style burn book,” venture capitalist Sam Altman wrote on his blog after deleting the app from his phone. © 2014, VR Marketing Blog. Secret is part of a wave of apps emphasizing anonymity. Small businesses are vulnerable.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] Marketing Trend Watch: 2014 Planning Survey
    As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond. 'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Blog] Why Search Volume Doesn't Matter as Much as You Think
    Whether you''re working on a large marketing campaign or simply writing a blog post, you always need to have your buyer persona in mind. 'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Because these days, the emphasis should be more on quality and conversions than volume alone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Blog] 6 Fundamental Value-Based Selling Tips
    Fundamental Value-Based Selling Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. Research Your Customer. Be personal in your approach.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Blog] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. They''re being called ''greedy,'' ''evil,'' and other things that I simply can''t repeat on this blog. Is this evil?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Blog] How Do You Tie Your Content Back to Your Vision?
    You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. 'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney. love listening to smart people. And not without reason.
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Blog] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    The post Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted appeared first on Marketing Action Blog - Act-On. 'You just got blacklisted. Now what? It happens to the best of companies. Why should you care? Two reasons. First, your domain can easily end up blacklisted if a spam trap ensnares it. How blacklists work.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Blog] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    Blog Video Marketing Trends FIFA World Cup Campaign Interactive video Interactive video marketing Pepsi personalization Video marketing campaign video trends 'You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level. Why Interactive is Impressive.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 10, 2014
    [Blog] #BADMarketing from Goodtime Burgers
    BADMarketing Blog 'Not the way we typically like our burgers served. Do you find this appetizing? BADMarketing Image: Courtesy of Vice The post #BADMarketing from Goodtime Burgers appeared first on.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Blog] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Blog] Oops! 7 Awkward (But Common) Grammar Mistakes
    Or, "However, after reading an awesome blog post, I understand the difference.". There are plenty more use cases for the comma, which is really well documented in this blog post from Daily Writing Tips , which I follow and highly recommend for content marketers. For instance, one might write: A blog post. Sorry guys. Semicolons.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Blog] 7 Tips for Creating a Home Page that Establishes Trust
    press release, blog post or worse, a tradeshow long since passed. 'As the buying cycle continues to shrink and change due to technology and other factors, it’s become vitally important that a company’s website help establish trust, reputation and authority in the eyes of the prospect. Make it easy to contact you. Touring the facility.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Blog] 5 Mistakes Companies Make When Automating Their Marketing
    Blog buyer pain points Change Management Demand Generation Strategy Demand Process Transformation marketing automation VentureBeat '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Blog] 5 Insightful B2B Content Marketing Strategy Videos
    The video claims “Content is the fuel that drives demand” and “Publishing compelling content builds credibility,” before sharing a few eye-popping statistics, including: Today, there are more than 200 million blogs on the web. 72% of companies who blog weekly have acquired customers through their blog.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Blog] A sustainable process for optimized content marketing and brand publishing
    Apart from large campaign-specific content initiatives, most brand publishing will be on a much smaller scale – updates to product copy, derivative blog posts from an ebook, whitepapers to accompany email promotions, etc. 'You spend a lot of time researching, planning, and creating all kinds of content online. It’s a common challenge.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Blog] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    blog Call Tracking 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% of the global population in 2017, eMarketer predicts. Fact: An average of 40 million calls are driven by Google ads each month, according to the search engine.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blog] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. During their time online, whether they’re reading blogs, checking their email or online shopping, they’re looking for examples and inspiration to screen cap and share in their next piece of content. 'Image source. Fact Check.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Blog] 5 Marketing skills that digital journalists will need
    ” Fortunately for journalists, there’s a wealth of digital marketing education on blogs like this one. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it. In traditional journalism, news stories get headlines that are clear and direct.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Blog] LinkedIn’s New Content Marketing Score
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post LinkedIn’s New Content Marketing Score appeared first on VR Marketing Blog. Well, wonder no more. Intrigued? The score is private.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Blog] Is Big Data changing your marketing?
    It isn’t important to count the total number of site visitors–what you want to know is whether a particular video or blog post drove visitors. 'You’ve probably been hearing all the pundits talk about Big Data. talk about it too. But is Big Data really changing your marketing? Probably not. It has to do with us.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Blog] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Wednesday Keynote. Drum roll please…. Winner: Acquia.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 10, 2014
    [Blog] From MAGNET: Find New Talent
    'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission i s to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Welding.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Blog] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    In fact, here''s HubSpot''s very first blog post , which elaborates on that exact topic.) have to admit, I think "tumblelog" is the most adorable name for a blog post. This word was used to help differentiate Tumblr from other blogging platforms. 'I just picked up a new hobby. call it "Waybacking.". Tweet about Google. 2) Apple.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Blog] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    In fact, LinkedIn is allowing people like you and me the opportunity to blog on LinkedIn as another form of status updates. 'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. His answer?
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Blog] 5 Ways of Ensuring Real ROI in Social Media
    The post 5 Ways of Ensuring Real ROI in Social Media appeared first on Marketing Action Blog - Act-On. 'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. In essence, it’s tough to know what ROI looks like when it comes to social. Take, for example, a Facebook “like.”
<< 1 2 3 ... 203 204 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1