• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Blog] 3 Brand Publishers You Should Copy
    They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. The visually inviting DriveTime blog covers everything from how to save money during holiday travels to two rescue dogs with a hidden driving talent. Urban Outfitters: The Retailers of Good Cheer.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog] 7 Ways to Get Non-Marketing Employees to Blog
    Ways to Get Non-Marketing Employees to Blog. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. In this email we detailed why it’s important to have a blog, [and] the benefits.". Blogging 'It’s a common pain point among B2B marketers. The Challenge.
  • VIDYARD  |  FRIDAY, DECEMBER 19, 2014
    [Blog] That One Thing You Graciously Asked Santa for …. but never got
    Blog Vidyard News 'We’ve all been there: asking Santa for something you’d absolutely die for. On Christmas morning, you rush down the stairs, tear open your presents and much to your disappointment (and the bewilderment of the toys surrounding you), you did not get that one thing you wanted more than anything this year. But really? ahem*.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Guest Blog: The Key to Improving Relationships with Customers Is Listening
    The post Guest Blog: The Key to Improving Relationships with Customers Is Listening appeared first on Ifbyphone. 'The following guest post was authored by Melissa Ridgley, Marketing Coordinator at Survey Analytics. So when we came across Ifbyphone, partnering with them was a no-brainer. There, they will be taken directly into the survey.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Facebook Introduces New Search Feature – Should Google Be Worried?
    Sign up for our weekly blog updates to get more digital marketing tips and how-to’s. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Use Social Media to Recruit in a Traditional Recruitment Agency
    She blogs to show brands how to use social media in their recruitment. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 company recruiters. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Content Marketing Trend: “Micro-Content”
    Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing. This article originally appeared on the NewsCred Blog. 'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. For more stock photo customization tips, check out this blog post. 6) In Your Blog Posts. Embarrassed, I quickly investigated.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blog] An Overview of the Major Google Algorithm Updates of 2014
    SEO Blogging Content Creation featured-1 Daily Weekly 'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. but that doesn''t mean we don''t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Blog] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    The post Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report appeared first on Marketing Action Blog - Act-On. 'Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Practical Writing Techniques to Double Your Productivity
    This  Writtent blog post talks more about outlines and productivity. Example:  While writing this blog post, I first wrote a short paragraph or two under each heading. The post 5 Practical Writing Techniques to Double Your Productivity appeared first on Writtent Blog. Missing deadlines because you can’t seem to keep up? Check.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Blog] The Secret to Success for Manufacturing Websites: Foundation Pages
    Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. The blog and social media properties can be frequently updated with more engaging, timely, thought-provoking content. LINKING FROM BLOG POSTS.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Ways to Improve Your Marketing Using Conversion Psychology
    This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. 'This past weekend, I went to a dueling piano bar in San Diego. Ladies, can we get some Taylor Swift requests going tonight?” Gather Allies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 3 Ways Social Media and SEO Can Work Together
    In this blog, I walk through three tactics for engaging with link building prospects that use social media as the first touch point. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies 'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Blog] Nurture Content Failure
    ANNUITAS has covered this topic extensively in our blog ( The Single Most Common Lead Scoring Failure: Not All Content is Created Equal ), but it is so important we need to reiterate the point in context of the nurture program content strategy. 'In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% Sales isn’t wrong.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Blog] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que. © 2014, VerticalResponse Blog. Check out the video below!). The smells were amazing!). All rights reserved.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Blog] Why “Capitalism” must be re-branded – and how
    Blogging Content Marketing Brand Trust Capitalism image Millennials re-branding capitalism trustful relationship 'The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. The populist reaction?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Blog] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    The Psychology of Impulse Buying [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what are the cold hard facts behind shopping?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. They included a CTA to download their Fall Design Guide on a blog post about how to prepare your home for fall. content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Blog] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    The post Global Software Provider Mikogo Uses Marketing Automation to Drive Results appeared first on Marketing Action Blog - Act-On. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? This is the dilemma Mikogo found themselves in several years ago after a period of rapid growth. Too Many Leads, Not Enough Time.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Blog] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    This includes things like: Blog: page views, unique visitors, average time on page. Blog Content Marketing '71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. Time is running out. The good news? Focus on Pipeline.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    The broad framework for optimizing these pages the same across your home page, About page, blog, and Contact Us page. 3) Blog. Organize information on your blog clearly, and make sure that information satisfies the reasons users might be on your blog. Click here for 8 types of CTAs you can try on your blog.).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Five Signs of Hope in Marketing Land
    This marvelous post from Mark Schaefer’s {Grow} blog takes this a step further with some great lessons for those of us staring at mountains of data without a clue what it all means. 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] The Road to the Top: Personal Branding Examples in Professional Services
    1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    lack of accountability can produce issues like that reported by John Staples in his blog post titled Why Don’t We Just Cut the Marketing Budget? : “Lead Generation does not produce quality leads – marketing continues to take the blame for a lack of evolution in many sales forces. Why don’t we cut the marketing budget by 20 percent?”.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Then integrate that understanding into your advertising, social media posts, blogs, etc. 'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. That sounds horrible, right? As an athlete.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    blog Call Routing Call Tracking Integrations News 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. They are the most effective tool for acquiring new customers, and they are the best way to support current customers to increase their lifetime value.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] 5 Tips to Improve Your Non-Profit Emails
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Tips to Improve Your Non-Profit Emails appeared first on VerticalResponse Blog. Send a variety of emails. Stewardship email.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. The post 10 Things Epic Copywriters Do appeared first on Writtent Blog. Blogging Content Creation Content Strategy Copywriting 'Image source. Check out our comprehensive guide  here. Interviewing Experts.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Three Ways to Optimize Social Media for Hotels in 2015
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. 'It’s difficult to believe another year has come and gone! It’s also a good idea to begin thinking about overarching plans for the […]. Author information. Debbie Miller. Debbie Miller.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] The Big List of Must-Attend Marketing Events of 2015
    The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! But, how do you stay on top of trends?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Business Newsletter Tips: Don’t be the Grinch this Holiday
    So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. So instead, I post the lengthier book notes on a blog page, and include a link in the newsletter.  Provide coaching insights for your work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Do Self-Driving Cars Pick Their Own Gas Stations?
    Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating. And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences? Dick).,
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    This blog post is an edited transcript of the Act-On Conversation Ryan and Janelle had about the sales and marketing evolution: what the status is today and what these complementary roles will look like in 2015. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. 2014 saw increased cooperation. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Others, like Sean Gardner and Ann Tran , schedule posts to ensure that they connect with people in other time zones, or to keep their blog on schedule while they’re occupied with client work or business travel. Now, pull it out.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    The post Best Practices in Email Deliverability: Uncommon Tiers of Engagement appeared first on Marketing Action Blog - Act-On. 'Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” Opened and glanced through the message. Opened and deleted the message.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Blog How-To 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Video is no exception. It builds trust. Time: 10 minutes. Some rope. Fresh.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog] How to Optimize Your Marketing Channels [Free Ebook]
    The goal of this ebook isn’t to overwhelm you with algorithms and formulas; instead, it’s to highlight some best practices you can implement (and some experiments you can run) for tweaking: Blog posts. 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. lot more. I''m finished!".
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    Blog Content marketing strategy Demand Generation Strategy Forrester Laura Ramos marketing predictions 'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 2.8% Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Blog] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    And for more, visit our Next Era of Marketing site, follow my blog series each week and please, as always, share your thoughts and questions. The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That means fast.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog] How to Syndicate Content Without Getting Dinged in Search
    'Blogs are like tattoos: you can’t stop at one. Then you start adding blogs. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. Syndication is, quite simply, the act of copying a blog post from one portal to another.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Blog] How Print Publications Impact B2B Content Marketing Development
    B2B Online Marketing Blog Content Marketing 'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? Final Thoughts.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Search success hinges on site speed
    Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this. Good luck!
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Get Recognized: 10 Small Business Awards You Should Enter
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Get Recognized: 10 Small Business Awards You Should Enter appeared first on VerticalResponse Blog. Awards programs run the gamut.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Blog] How To Build Your Following On SlideShare
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'SlideShare is a valuable tool that is shockingly under utilized. However it’s not just a social media network – it’s also a great asset […]. Author information. Ann Smarty. Ann Smarty contributes a monthly column on Slideshare.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Did you know this blog dates back to December 17, 2005? Petersburg ( St.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Blog] The Best Business Books of 2014 [Infographic]
    If you’re looking for the overall list, including fiction and other genres, head over to the BookBub Blog.). 'There were hundreds of business books published this year. With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Blog] 23 Outstanding Social Media Marketing Guides
    10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. do that for me?”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. Simple’. So, Vlogging is big business. Islands in the stream(ing).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Blog] 6 Personal best practices for content creation success
    'Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Blog] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    This blog post is an edited transcript of the third part, accountability. The post Sales and Marketing Alignment vs. Integration, Part 3: Accountability appeared first on Marketing Action Blog - Act-On. Read part 1 and part 2 , and be sure to watch the webinar  to get the whole story. What are your thoughts to that? BILL: I agree.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Blog] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    So, assuming your free eBooks, educational webinars, blog posts, and newsletters do just that, why are your new lead numbers plateauing? The post 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions appeared first on Marketing Action Blog - Act-On. Most likely you’re utilizing both of these already.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Blog] Top Tools to Help Your Business stay on top of Twitter
    You can also choose specific sources that you want to keep tabs on such as blogs, videos and news sites and you will receive alerts through the web and email. 'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. Read More.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Blog] Improving Your Bing Ranking With Quality Content
    'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking. etc…).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Blog] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” In many cases, it is a few paragraphs and detailed enough to turn into a blog post. And turn them into blog posts. Profile photo and turn it into a blog post. 101+ Blog Post Ideas.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Blog] 10 Inbound Marketing Myths It's Time to Leave Behind
    Start a blog? 'Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. After all, it''s just putting a ball in a hoop, right? After all, it''s just asking a bunch of questions, right?
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Blog] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. 'Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather. There is, however, one thing I do like about winter, and that is the month of December. Like most people, I love Christmas.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Blog] Three Ways to Rock Organic Search Results
    When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. Say you have a popular blog post – turn it into an infographic or a video that can be shared on different channels to reach a whole new set of people. © 2014, VerticalResponse Blog.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Blog] AMP UP Your Sales
    Blog:  www.YourSalesManagementGuru.com. 'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. kept nodding my head and saying; Yes, Yes, Yes as I turned the pages. Amp Up Your Sales, published by AMACOM, written by Andy Paul is a book you should consider for your 2015 sales training program.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Blog] The Life of a Content Asset: Tracking Real ROI
    The Life of a Content Asset: Tracking Real ROI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Downloads. Not too shabby!
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Blog] The 10 Best B2B Instagram Profiles
    There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Posts: 196. Fedex.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Blog] This is the week that was: it's beginning to look a lot like Christmas
    Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. For a more detailed look at the opportunities, the technology behind them and what it all means for B2B, have a read of the full blog piece. Lovely stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Blog] 5 Proven tips to help with your blogging confidence
    '5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. It’s fun, entertaining, and an educational look at blogging confidence. Thanks! Thanks!
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Blog] Title Tags, Headings, and You: Get Tips for SEO Success
    And so, while “doughnut” is the correct spelling, you might want to consider using “donut” if you want to get more action on your pastry blog. The post Title Tags, Headings, and You: Get Tips for SEO Success appeared first on Marketing Action Blog - Act-On. 'Writing copy for search engines is hard. ” 3.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Blog] How to Build an Effective B2B Video Series
    Blog Video How-To 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. AT&T has created a pretty outstanding series called “Frank and Charlie – the Networkers”.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Blog] Lead Generation via Influencers and Experts in 4 Steps
    Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs authors. Lead Generation: It’s all about building relationships [More from the blogs]. Most of us know this as influencer marketing , aka influence development. Testing and refining your messaging and value proposition.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Blog] 55 Fresh Ideas for Your Christmas Newsletter
    The post 55 Fresh Ideas for Your Christmas Newsletter appeared first on Writtent Blog. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In In fact, the average American  spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa.
  • HUBSPOT  |  SATURDAY, DECEMBER 13, 2014
    [Blog] Buyer Persona: Defined in a Single GIF
    Blog about all the things! 'When you''re first starting out with inbound, it''s really easy to get carried away with all the things you want to accomplish. Build all the landing pages! Send all the emails! Schedule all the tweets! Not sure what they are or how to build them ? You''re in luck. Inbound Marketing Daily
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Blog] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    Similarly, my earlier blog post also suggested that external links (to the advertiser’s home page, for example) may lower conversion rates by providing an “escape route” that is contrary to the desired action, namely having the visitor complete a registration form. Those factors are: • Providing relevant, useful and original content.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blog] How To Build A Better Email Unsubscribe Page
    They just need to be reminded why your offerings are so valuable, and why subscribing to your emails or blogs can have a beneficial impact on their business. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place….
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    My point in this blog post is that the bad news is part of our job. 'A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. This is probably the number one most difficult message to convey to a client. ” 4.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Blog] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Kawasaki urges businesses to create and share content every single day—whether it’s a blog, a video, an infographic, or something else—that provides a benefit to your audience, so that when the day comes when you ask them to do something (fill out a form, check out your new website) you have earned the right to ask. Kawasaki’s 1.4
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 12, 2014
    [Blog] 30 Spot-on Holiday Subject Lines, Plus Tips!
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VerticalResponse Blog. Consumers are busy. How do you rise above the inbox chaos to capture attention? SXSW) Give thanks!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Blog] The key to content marketing success: a well-crafted strategy
    Social media amplifies your blog posts, email marketing highlights your social media activity. 'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Blog] New Year’s Resolutions For Your Social Customer Service
    She blogs to show brands how to use social media to create an engaging online presence. 'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Why you should write an ebook
    Try taking you top ten blog posts and putting them together.People love the convenience and can download and read anywhere at any time and on any device. The post Why you should write an ebook appeared first on Content Marketing, Virally Blog. 'An ebook is an amazing way to generate new leads for your business. Events
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Why does Jeff Ogden of Find New Customers blog so often?
    'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Many people read this blog – that I never want to let them down. It’s fun to write a blog and entertain so many people each day, especially during this holiday season. Here are my 3 Reasons for you.: Search engine marketing.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Should I Gate This Content? [Flowchart]
    And at the very least, the next time your boss asks why you didn’t gate that blog post, you can blame your decision on us. 'We marketers seem to like rules. And when none exist, we''ll settle for guidelines.) Some challenges, however, are too nuanced for a binary best practice. Take the “Should I gate my content?” question, for example.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Blog] 5 Things You Need to Know About Copywriting 
    For more information about copywriting, check out this Writtent blog post on finding epic copywriters, and this post on the essential elements of copy that converts. The post 5 Things You Need to Know About Copywriting  appeared first on Writtent Blog. Blogging Content Strategy Copywriting 'Image source. Ready? Image source.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Hiring a Marketer: What Skill Set Should You Look For?
    It involves content creation (such as blogs, landing pages, eBooks) and uses search engine optimization, online ads, content syndication, social media marketing, etc., appeared first on Marketing Action Blog - Act-On. 'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations!
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Video Best Practices that Apply in Every Industry
    Blog Video How-To 'In a day and age where most companies are using video as part of their marketing activities, it is crucial to approach each video strategically in order to make sure it resonates with your audience and drives the results you’re looking for. But the approach we take in getting to that end result should be relatively similar.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Blog] Four Keys Areas Where the CMO Must Lead
    Blog CMO leadership marketing investment sales and marketing alignment skills gap 'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. do believe that many CMOs are making great strides in advancing their leadership positions within their organizations. Alignment With Their Peers.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Blog] 10 Email Marketing Tips for Tech Firms
    For instance, If you can offer a newsletter, industry report, best of blogs email, and free webinar registration, you will likely see more engagement than if you sent 4 free webinar registrations in a row. 'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. Variety is the spice of email.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Blog] Marketing Strategies That Rock the SaaS World
    We dive into the details of how Shopify started and continues to dominate their market by forging relationships with small businesses through blogging and channel partnerships. Compass study shows that SaaS is growing nearly 3X as fast as software as a whole, and that 72% of all SaaS startups are at least partially funded. The SaaS Challenge.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Blog] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    Same goes with blog CTA creative -- you''d be going for the long-term lead gen play, anyway. If you want more tips on growing your email list so you can hit that 1,000 contact threshold, check out this blog post.). 'Do you remember your first A/B test on email? Nerdy, I know.) But that''s pretty much it. Here''s how you calculate it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Blog] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : As my colleague Stacy recently mentioned in a blog post , the biggest challenge content marketers face is separating themselves from the sea of content online. B2B Online Marketing Blog Content Marketing 'FRIENDLY REMINDER : Gift-giving season has arrived. But, have no fear! Writer’s Block T-Shirt.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 11, 2014
    [Blog] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
    'Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Blog] Internal Social Business for Leaders series: 1. Your profile
    This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Blog] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Post to a Blog: Once you have created some mind maps, post them on a blog and measure their success. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Bubble.us Marketing
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Blog] 3 Blogger Outreach Trends That You Can Implement
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones. ve seen poorly executed strategies. Author information.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Blog] The Changes I want to see in the Catholic Church
    'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is a Notre Dame grad and life-long Catholic, but he read an article which disturbed him a lot, which I wish to share with the many readers of this blog. Some want to change the rules and many do not. Does that make him a bad priest? No, it does not.
<< 1 2 3 ... 226 227 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...