• VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] Unique Ways to Build Your Email List
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Unique Ways to Build Your Email List appeared first on VR Marketing Blog. So far, so good. Don’t know how to create one?
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] See Valuable Video Data in Your Web Analytics Dashboard
    Blog Customer Success 'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. However, for a lot of web admins, getting stats about video consumption is one of the missing pieces to tracking user engagement across a website. It’s the Missing Piece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. To learn about the BMA, please watch this video.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    If you are a long time reader of my blog you will know that strategy is vital before tactics. 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. The average leader spends 2 hours and 25 minutes emailing or texting each day. Please share your thoughts below.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    This blog post is an edited transcript of the Act-On Conversation Jay and Atri about the evolution of best practices in channel marketing communications. So what you may do as a small company is produce one really, really good piece of content, for example a one blog post a month. Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] 15 Must-Have Tools for Professional Copywriters
    The post 15 Must-Have Tools for Professional Copywriters appeared first on Writtent Blog. 'They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. Here’s a suite of 15 must-have tools copywriters should equip themselves with. Copyscape (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog] Welcome to the New Sales Process: How to Let Content Do the Selling
    Let readers define their needs and further educate themselves on your company blog or by downloading your whitepaper. '"Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason. Let Content Build Relationships for You.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Why Small Industrial Manufacturers Aren’t Publishers
    ” Thanks to all the various tools available, and the ease they provide in creating everything from video and e-magazines to podcasts and blogs, all of us have the ability to publish our ideas in whatever format is easiest for us. I’m a “publisher” simply because I’m writing this blog post. get it.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. Again.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Content Marketing Evolution at Content Marketing World
    Let’s be real … the skills required to effectively create and analyze the data associated with a marketing campaign (across multiple, disparate systems that are not always integrated) are not the same as the skills required to create interesting, relevant blog posts and white papers that tell a good story. How do I decide what to focus on?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Are You Guilty of These Marketing Word Crimes?
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. 'We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. No worries.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. 'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] In Content Marketing, every word matters. Thus Buyer Personas matter!
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Love comments here.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 7 Common Grammar Myths You'll Never Fall For Again
    Blogging 'Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC. To help us all get on the same page, we''ll debunk seven common grammar myths in the post below. and "e.g."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] Would you rather have a lot of stuff or a lot of time?
    How many times are you going to blog each week versus spending time with your kids? How many times are you going to blog each week versus spending time with your kids? 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. which is known for a slower pace of life.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] The 3 & 5 of Winning Drip Marketing Campaigns
    blog I recently came across played it safe with “3 to 30” impressions. The post The 3 & 5 of Winning Drip Marketing Campaigns appeared first on Marketing Action Blog - Act-On. 'How many times does a prospect need to see your message before taking action? Similarly, there’s the Law of 29. An Atlas study says 9 times. And no.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog] 6 Tips for Working With a Video Production Company
    Blog Video How-To 'You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Understand the Purpose of your video.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] What You Probably Didn’t Know About Editors
    sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content Marketing journalism marketing Alexandra Samuel Bill Blundell editing HBR blog network wall street journal 'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. And that made me happy. Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 8 Tips to Cultivating a Successful API Program
    Look to your developers for guidance: track GitHub activity, Stack Overflow , blogs, and forums for feedback and issues. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have any tips to add?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 5 Tips in Building a Great Website in BtoB Marketing
    contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. That’s why your website matters more than ever.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. spent days Googling "how to launch a new blog." Share your blog on social media!". Blogging Wrong.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    You can read more from Matt on his blog, Matt on Marketing , follow him on Twitter , or check out his books (listed below) on Amazon.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Blogging Tips: Unique Ideas to Boost Your Blog
    'I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Guest Blogging Goes Both Ways.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 4 SEO Link-Building Changes You Need to Know
    curated list of top local coffee shops in a credible food blog would also be a good bet. Guest blogging is dead When I first started doing SEO writing in 2009, I often got paid to write guest posts for blogs in exchange for – you guessed it – a link to the site that paid me. © 2014, VR Marketing Blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 2 Steps to Develop Your Social Recruitment Strategy
    She blogs to show brands how to use social media in their recruitment. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Remember that 64% of … Continue Reading. Social Recruiting
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] How Should I Segment My Database?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. How Should I Segment My Database?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] A world-class network from Marketing Made Simple TV and the BMA
    Then I realized my good friend and Chief Marketing Officer Sandra Zoratti would undoubtedly have it, as she has blogged about the BMA in Denver  So I sent a text message to her mobile phone and in seconds I got the reply “Yes, I have his number, Jeff. 'Marketing Made Simple TV was an awesome show created and hosted by yours truly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 3 Tips to Reduce the Workload on Social Media
    She blogs to show brands how to use social media to create an engaging online presence. 'Running your social media presence is often very hectic and take up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Does Content Marketing Really Have a Confidence Problem?
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. What’s going on here? Source).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Consider these numbers: A business blog post or feature article of 1000-1500 words can take 8 to 24 hours. Bonus points for those who already create content (maybe they freelance for websites, write their own blogs, burn the midnight oil as playwrights or novelists, etc.). But it’s not the case for most marketers. And … action! Cheap.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Blog] 5 Myths about Copywriting You Believe
    The next time you see one of these myths proclaimed on a blog, run as fast as you can in the opposite direction. m curious – what other myths have you experienced copywriters seen on other blogs? The post 5 Myths about Copywriting You Believe appeared first on Writtent Blog. The result of that ever-continuing chain? Copywriting.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] INBOUND2014 – Leaders Set the Tone
    Blog Hubspot INBOUND14 leadership model behavior Simon Sinek vision 'I am just back from a day one at INBOUND  and I am still blown away by the size of it. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing. However, it was a lie. lie, a little white lie some may say.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Top SEO Factors for Drupal in 2014
    For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) By the way…if this blog post is helpful, please share it to your favorite social network! :). 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In other words, webites that rank high, do x. Sites that ranks low, do y. Um.NM.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] How to Use B2B Marketing to Propel Rapid Sales Growth
    I’ve written about this quite a bit, including a recent blog post on marketing and sales alignment. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Want to grow your sales? Stop selling!
    contact-form] This blog is written by the award-winning sales and marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. Start helping and stop selling and watch sales grow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] My 4-Step Process to Marketing Research for Content Creation
    Read blog posts daily to know who the celebrities are in your industry. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. The problem?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    'This blog post is off to a good start because you’re currently reading it. If you have a blog or site that you regularly update with quality content , you probably look at a number of metrics to measure success including unique visits, time spent on page and of course, social sharing. © 2014, VR Marketing Blog.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Three Major Challenges of Influence Marketing for Businesses
    '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.) Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketing Your Multi-Product (or Multi-Division) Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products. Base Interest on Behavior.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] What Are You Doing to Drive Opted-in Emails?
    recently read a blog post by Ramsay Taplin in Copyblogger,  5 Subtle Writing Strategies That Drive Email Signups that I thought had value for the B-to-B community. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 5 Tips for Awesome Slideshare Content Inspiration
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading. She has 7 years of experience in search and social media marketing.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. The Low Hanging Fruit of Link Building by imFORZA Blog. 12 Scalable Link-Building Tactics by The Moz Blog. 10 Powerful White Hat Link Building Strategies by Blogging Wizard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 10 Free Blog Post Ideas
    'I have this creative system to develop blog post ideas. Every day as I think of ideas that might make a great blog post, I dutifully record it as a headline in WordPress for later assessment. But there was another list that I want to give to you: Good blog post ideas that I never intend to write. Up for it? What was I thinking?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] 10 Things B2Bs Should be Doing on Twitter
    If you have any employees who are considered industry experts, give them some Twitter love when they speak at conferences, publish an article or blog post, or get recognized for an award. Companies post links to their latest press releases, eBooks, blog posts, acquisitions, and product announcements. My customers don’t use Twitter.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    </strong><br /><br /><a href=''[link] src=''//cdn2.hubspot.net/hub/53/file-1603351987-jpg/Blog-Related_Images/Purchase-Decisions-Infographic.jpg?t=1410529004606&t=1410860862153'' 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • VIDYARD  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog] Good idea? Adding Video to Your Email Campaigns
    Blog Video Optimization 'Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of a sudden, you’ve made things more interesting and irresistible (and all it took was a play button). Sold on the value of video in email? The post Good idea?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] How to Gracefully Terminate an Employee
    This blog post has provided information designed to help our readers better understand the legal issues surrounding HR. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To terminate is to bring to an end. Most managers dread this part of the job more than any other.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Why Content is the New Sales Call
    For companies that are not creating low touch, easily accessible content in the form of blogs, articles, white papers, infographics, videos and more – how are they providing the 1:1 marketing experience that entices, educates and engages customers to move along the buyer’s journey with their brand? • 10.4
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Mass email marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Pick up the DAMN PHONE!
    Blog: www.YourSalesManagementGuru.com. 'Pick up the DAMN PHONE! When I saw the title of this book, by Joanne Black, I knew I would like the book- while I was reading it I loved it! Pick up the DAMN PHONE! How people, not technology seal the deal is a great read with tons of tips for any salesperson. The next sections go on to discuss Buyer 2.0
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] 4 Cool Employee Contests to Help Boost Sales
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Cool Employee Contests to Help Boost Sales appeared first on VR Marketing Blog. All you need is a little healthy competition.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] How to Win at B2B Video Marketing
    How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. What do you think?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. Why do you need a mentor?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. About one half were HubSpot users. And it''s not just marketing. Tweet this!
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] How Data Science Is Transforming Sales and Marketing
    Download the free Act-On Toolkit now: The post How Data Science Is Transforming Sales and Marketing appeared first on Marketing Action Blog - Act-On. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] The Most Important B2B Marketing Metrics for CEOs
    Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs]. Lead Management: 4 principles to follow [More from the blogs]. 'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. On revenue?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Blog Marketing Metrics 'With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Blog] Master 5 Copywriting Formulas to Grow Sales Online
    just could not write a blog post about sales copywriting formulas without adding FAB to the list. The post Master 5 Copywriting Formulas to Grow Sales Online appeared first on Writtent Blog. 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. Savvy Panda explains. SLAP Rule.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. This blog post walks you through five tactical steps for brainstorming content ideas. 1) Running out of ideas? Get to know your audience.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] This is the week that was: Pixels of Furry
    Read the blog. 'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. Here are some other titbits we found to whet your whistle when you get a spare 10 minutes. Enjoy.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” 'Sometimes in life, timing is everything. But we haven’t and we don’t.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] Facebook Boosted Posts: 3 Ways to Target Your Audience
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Boosted Posts: 3 Ways to Target Your Audience appeared first on VR Marketing Blog. People similar to people who like your Page.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] Link Building Basics: Outreach
    Blog/forum comments. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Crafting effective outreach takes practice, persistence, and creativity. Recap.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] In the Content Marketing Kingdom, Third-Party Experts Rule
    'This blog has a new premium template. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. What do you think of it? Smart B2B Marketers Look for External Experts. agree, and the post by this title at MarketingProfs.com verified their approach.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    This blog post is an edited transcript of the Act-On Conversation Jay and Atri about the role of sales in channel marketing. The post An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101 appeared first on Marketing Action Blog - Act-On. Atri Chatterjee is Act-On’s Chief Marketing Officer. Is that right?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] The Essential Pre-Conference Packing and Preparation List
    You''ll need it to take notes in sessions, live-blog, and do a little work/work emailing. 'I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we''re having out big annual conference -- if you still want tickets, they''re available ''til Sunday !). It could be 80.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Blog] Jazz up Your B2B Video Marketing With These B2C Lessons
    Overall, show us how your staff learn, show us the blogs they follow, the videos they watch. Blog Content Marketing 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging). Whatever you say.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] 9 Magnetic Headline Formulas to Grow CTR
    That makes powerful headlines essential for the success of any online blog or business. Titles are important, but they are not the sole element of a successful blog or website. For more information on writing clickable headlines, check out this Writtent blog post full of resources for writing killer headlines. Tell Them How To.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Experts Tell All: The 20 Laws of Sales & Marketing
    There''s always another blog post to be written, one more call with a prospect to log, and one more meeting to get through. 'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. that are sure to inspire. Feeling inspired? Click to Tweet).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    Blogging. Write interesting and helpful blogs and monitor which ones perform the best. According to the QuickSprout infographic Why Every Business Should Blog , 60% of consumers have positive feelings about a company after reading its blog and 61% of consumers have actually made a purchase based on a blog post that they read.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone. We know the talent and technology they bring will enhance our ability to offer the world’s most innovative call tracking and voice-based marketing automation platform. Joining our two great companies together makes perfect sense.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Blogging vs. Journalism: Identifying the Fundamental Differences
    'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] B2B data – Get smart not big
    Each of these 7 steps can be topics all by themselves, but this blog is long enough.  'We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.  For 99.9% Why is this true?  So now you’re asking, what’s Smart Data ?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] New Changes Coming to Google Adwords
    Check out Search Engine Land and the Adwords Blog to learn more. Visit our SEM blog category to stay on top of the newest trends, as well as gain additional information. © 2014, VR Marketing Blog. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. All rights reserved.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Being of Service Matters More than Being Social for Media Relations
    Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Demand Generation Strategy Rules NOT to be Broken
    Blog Demand Generation Strategy technology 'I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework. Do the research. Get out there. Track Results.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] With a new premium theme, Fearless Competitor looks better than ever!
    One of the most important content marketing roles is your blog. So how could I make this blog even more attractive? 'When I got out of the hospital, my sole focus was on Find New Customers. That way I could control my own destiny and none of those stupid companies that sent me rejection notes for marketing leadership roles. link].
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Field Report: What’s Hot in Content Marketing
    It would probably take me 100 blog posts to put  everything  I learned at CMW into words…and I’ve got content to write. Field Report: What’s Hot in Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. ” Important note: better is different than louder.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] 9 Tips to Spot Amazing Blog Writers
    bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Former journalists and aspiring fiction writers are often powerful candidates for blog writers, especially in boring industries. Many of the world’s most talented blog writers are insatiably curious. 'Image source.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] 6 Ways to Make Your Content Drive Long-Term ROI
    What if each of your blog posts and articles were conduits of cash that never, ever turn off? If you want more information on how to do this, check out this blog post.). 'Creating content is hard work. What if they kept on delivering traffic, conversions, and revenue? I’m going to tell you how to do that. That’s great!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] What’s Really Killing Your Online Career? Sitting all day.
    And it’s certainly not because they’re aren’t blogging enough. And it''s certainly not because they''re aren''t blogging enough. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
    appeared first on Marketing Action Blog - Act-On. 'Real-time marketing is the new sexy. That’s according to Ekaterina Walter, social media trailblazer, author, and speaker in the new on-demand webinar called Real-Time Marketing Strategies: Dos and Don’ts. Its key point is both honest and simple: Relevance has a deadline. Here’s a peek.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Blog] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. 'Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key. 1) Remember the Little Things Count. to about 7%.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blog] 6 Company Blogs We Actually Enjoy Reading
    'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Blogging 1) EAT24.
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