HUBSPOT | SUNDAY, JULY 27, 2014
[Blog] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
Check out this blog post to see 19 of the most memorable tidbits shared during the conference from the top social media experts from companies like JetBlue, Spotify, and Dunkin Donuts. To help you make a little more sense of it all, this blog post features an infographic that outlines 13 tips for writing content that''ll rank in search.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Blog] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
Some eyebrows were raised by a statement on LinkedIn’s blog that it will sell off Bizo’s Data Solutions business, which markets Bizo’s 120 million name database of business contacts. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle.
HINGE MARKETING | FRIDAY, JULY 25, 2014
[Blog] 8 Key Questions That Will Help You to Know When to Update Your Website
If your last press release or blog post was uploaded in 2009, it’s time for something new! If you have an up to date website with photos and great content, you should have call-to-actions set up to entice visitors to sign up for your blog, or to download a comprehensive industry guide. Does your site have a blog?
VERTICAL RESPONSE | FRIDAY, JULY 25, 2014
[Blog] Back-to-School Shopping is Bigger Than You Think! [Video]
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Video] appeared first on VR Marketing Blog. Take a look: Some key highlights: The average family with children in grades K-12 will spend $669.28
HUBSPOT | FRIDAY, JULY 25, 2014
[Blog] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
An article on Market Basket''s blog reads: " Market Basket is so much more than brick and mortar buildings that sell groceries, Market Basket is an ideology that exists in every one of us, our culture is tied to this ideology and our ideology exists only with Arthur T Demoulas as our leader.". 'Empty shelves. Protesting employees. Arthur T.
MARKETING ACTION | FRIDAY, JULY 25, 2014
[Blog] Sales and Marketing Alignment: the Essentials
The post Sales and Marketing Alignment: the Essentials appeared first on Marketing Action Blog - Act-On. 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. The first step to fostering cooperation is for sales and marketing to agree to sit down and speak with each other. license.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Blog] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?”
WRITTENT | THURSDAY, JULY 24, 2014
[Blog] 9 Persuasive Writing Tips for a Copy that Sells
The post 9 Persuasive Writing Tips for a Copy that Sells appeared first on Writtent Blog. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. Tell a Story.
ANNUITAS | THURSDAY, JULY 24, 2014
[Blog] Follow Up – My 2014 Content Marketing Predictions
Blog buyer-centric content buyer-centric content strategy Change Management CMI content marketing KPIs Marketing technologist Scott Brinker Director of Content Marketing at ON24. thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. or Foe? ).
KOMARKETING ASSOCIATES | THURSDAY, JULY 24, 2014
[Blog] 8 Social Media Tools to Get Your Content Buzzing Across Networks
Why is this the leading sentence in a marketing blog?” The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Informational blog posts? While you may be thinking to yourself, “Yeah, I have. FollowerWonk. BuzzSumo. Keyhole. Twitalyzer.
VERTICAL RESPONSE | THURSDAY, JULY 24, 2014
[Blog] Digital Coupons Drive Sales [Infographic]
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Digital Coupons Drive Sales [Infographic] appeared first on VR Marketing Blog. 'Everyone loves a deal. It’s estimated that 74.1
TRADESMEN INSIGHTS | THURSDAY, JULY 24, 2014
[Blog] Considering Starting a Blog?
John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: Should we start a blog? It’s important to analyze the goals of your organization’s overall marketing plan to see if a blog fits into it. Slides.
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Blog] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), Highly Recommended.
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Blog] Do B2B Companies Really Need to Be on Facebook?
And when you leave Facebook, write a blog post about all your efforts and share the numbers of your lack of success. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. Getting more followers is not a business goal.
HUBSPOT | THURSDAY, JULY 24, 2014
[Blog] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
Here’s how a Wordstream blog post put it: "Keyword searches with organic links, which tend to be branded/navigational searches -- appear to be showing 7 or fewer organic listings, instead of the usual 10.". 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Open a new tab on your browser. Hit “enter.”
MARKETING ACTION | THURSDAY, JULY 24, 2014
[Blog] The Modern Marketing Agency Pitch
The post The Modern Marketing Agency Pitch appeared first on Marketing Action Blog - Act-On. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. Another one featured a story quilt with wedding photos printed on fabric. I forget exactly why. Kittens? Agenc
HUBSPOT | THURSDAY, JULY 24, 2014
[Blog] How to Get More People to Register for Your Next Event
Write blog articles that talk to the challenges your persona faces and offer solutions. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Promoting Your Content.
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Blog] How to Write for the Web If You Were Born Before 1965
Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Blogging Web Site Projects blog content digital marketing writer 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever.
HINGE MARKETING | WEDNESDAY, JULY 23, 2014
[Blog] Tale of a Blog Overhaul (Slideshare)
'Twelve years ago, Hinge created its very first professional services blog. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing. It has seen many changes since then, but none as great as its most recent redesign.
VOICE-BASED MARKETING | WEDNESDAY, JULY 23, 2014
[Blog] Why Google Removed Photos from Authorship
blog Google 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a photo and byline next to their content in Google search results. The photo was for the searcher, not the search engine.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 23, 2014
[Blog] Sales and Marketing Alignment Equals More Revenue
'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. We’re all familiar with the deep-rooted battle between sales and marketing. It’s no secret that your inside sales team will close more deals when funneled high quality leads.
VERTICAL RESPONSE | WEDNESDAY, JULY 23, 2014
[Blog] 4 Picture-Perfect Photo Editing Tools
'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. You want pizzazz. Paint.NET. PhoXo. Exposure.
WRITTENT | WEDNESDAY, JULY 23, 2014
[Blog] 9 Pillars for a Killer Content Marketing Strategy
80% of American Internet users interact with blogs and social media. The post 9 Pillars for a Killer Content Marketing Strategy appeared first on Writtent Blog. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
MODERN B2B MARKETING | WEDNESDAY, JULY 23, 2014
[Blog] Marketo Goes to College
Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. The reason?
B2B MARKETING INSIDER | WEDNESDAY, JULY 23, 2014
[Blog] 12 Best Slideshares of 2014 (So Far)
But come on, this is a cool example of visual storytelling, re-purposed for Slideshare, covered in a blog post, linking to a cool visual experience about creating cool visual experiences. 'Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time!
HUBSPOT | WEDNESDAY, JULY 23, 2014
[Blog] How to Run the Most Effective Team Meeting of Your Life [Quick Tip]
like some sort of weird meeting groupie, I jotted down a note to write a quick blog post about how to run your own lean, effective team meetings. This is that blog post. Since I''ve railed against unproductive meetings in the past , hearing someone else celebrate the same meeting approach we use on our team every day got me all giddy.
WRITING ON THE WEB | WEDNESDAY, JULY 23, 2014
[Blog] Writing Services & Quality Leadership Content for Coaches
'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 23, 2014
[Blog] The Future of Social Marketing Automation is Here (And Improving)
The Future of Social Marketing Automation is Here (And Improving) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The hold up has been partly cultural and partly technological. It’s not an easy transition, especially when the ROI on blast emails is still 4300%, according to a 2013 DMA study.
MARKETING ACTION | WEDNESDAY, JULY 23, 2014
[Blog] Customer Lifecycle Marketing: Reporting, Part 2
The post Customer Lifecycle Marketing: Reporting, Part 2 appeared first on Marketing Action Blog - Act-On. 'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. In Part 1 , we covered the first two stages: Attract and Capture. Nurture.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 23, 2014
[Blog] 5 Reasons LinkedIn Has Lost Its Luster
Three were cross-posted (I’d already seen the originals) and two were posts I had no interest in, from connections I value professionally but I never would subscribe to read their blog. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. ” 4.
VIDYARD | WEDNESDAY, JULY 23, 2014
[Blog] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
Editor’s note: This post originally appeared as contributed content on the Salesforce blog. Blog Marketing Metrics 'Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My advice? month?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Blog] What LinkedIn’s Acquisition of Bizo Means For Marketing
What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Blog] Facebook Introduces “Buy” Button – What It Means for Your Biz
Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. According to Facebook’s blog , the buy button is currently just a test and is, “limited to a few small and medium-sized businesses in the U.S.” © 2014, VR Marketing Blog. All rights reserved.
FATHOM | TUESDAY, JULY 22, 2014
[Blog] Tips for Reducing Duplicate Healthcare Content
'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Viruses are the most common cause.
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 22, 2014
[Blog] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
'Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
HUBSPOT | TUESDAY, JULY 22, 2014
[Blog] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Yikes. Disclaimer: I would like to stress that I am not a lawyer.
KOMARKETING ASSOCIATES | TUESDAY, JULY 22, 2014
[Blog] B2B Content Marketing: Do More Than Reinvent the Wheel
'If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” There’s a reason why “How-to” posts remain one of the most powerful blogging types.
DIRECT RESPONSE COACH | TUESDAY, JULY 22, 2014
[Blog] Let’s talk about response rates – realistically
Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing 'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.
HINGE MARKETING | TUESDAY, JULY 22, 2014
[Blog] Top 5 Lead Generation Tips in Management Consulting
Get published with thought leadership pieces in other blogs, get quoted in the press, or speak at an industry event. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Fortunately there is data to guide firms. Search online (63.2%).
VIRALLY BLOG | TUESDAY, JULY 22, 2014
[Blog] ROI for content marketing
The post ROI for content marketing appeared first on Content Marketing, Virally Blog. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
WRITING ON THE WEB | TUESDAY, JULY 22, 2014
[Blog] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
Books E-Books blog writing Content Marketing expert ebooks personal stories 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up? bit of inspiration or silliness?
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Blog] 5 Pinterest Tactics + Back-to-School = A+ Sales
They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Pixlr – A free online photo editor (I made the featured image for this blog post using Pixlr). Target.
MODERN B2B MARKETING | TUESDAY, JULY 22, 2014
[Blog] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate.
SALES CHALLENGER | TUESDAY, JULY 22, 2014
[Blog] Want to Hire Challengers? Redesign Your Job Postings First!
Related Blog Posts: Increase Your Chances of Hiring a Challenger. CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment When you couple this with the issue of an aging sales force, hiring quality sales talent has become a pressing issue for most organizations.
HUBSPOT | TUESDAY, JULY 22, 2014
[Blog] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
For example, back in January, we ran the 30-Day Blog Challenge. 30-Day Blog Challenge Tip #26: Speak Visually [link] #blogfor30 pic.twitter.com/kILzaD9yoA. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. Design
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Blog] 3 Tips to Support Relevance in Your Marketing Communications
Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
ANNUITAS | TUESDAY, JULY 22, 2014
[Blog] The Power of Unsubscribe
Blog CAN-Spam compliance Email Deliverability sender reputation unsubscribe 'The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list.
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Blog] 23 Outstanding Social PR Guides
Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Guest Blogging Guides. Image credit: PRNews. by AudienceBloom.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 22, 2014
[Blog] The ROI of Twitter, Explained
Though Twitter, Kitty discovered my blog and became a frequent commenter. Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? Though Twitter, Kitty discovered my blog and became a frequent commenter.
MARKETING ACTION | TUESDAY, JULY 22, 2014
[Blog] ? 5 Tips for Marketing in a Highly Regulated Industry
Tips for Marketing in a Highly Regulated Industry appeared first on Marketing Action Blog - Act-On. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. For example, tobacco giant R.J.
HUBSPOT | TUESDAY, JULY 22, 2014
[Blog] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
Writing and presenting data in meaningful ways is a critical skill for any position, from blogging to engineering. It’s a good place to put a link to your portfolio, blog, SlideShare presentations, or examples of work you’ve created like open-source code. Humans! What Hiring Managers Definitely Care About. Length. Location.
VIDYARD | TUESDAY, JULY 22, 2014
[Blog] Announcing Ignite, the World’s First B2B Video Marketing Summit
Blog Vidyard News 'Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Now an expected part of your content mix, video is transforming marketing and how brands deliver unexpected value. Can I get a heck yeah?!
HUBSPOT | MONDAY, JULY 21, 2014
[Blog] A 3-Step Framework for Leading a World-Class Marketing Team
” Sales leaders are distribution engines for your content marketing materials, too -- including blog posts, videos, webinars, and whitepapers. 'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. Final Thoughts. Inbound Marketin
B2B MARKETING INSIDER | MONDAY, JULY 21, 2014
[Blog] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
HINGE MARKETING | MONDAY, JULY 21, 2014
[Blog] What Every Managing Partner Needs to Know About Social Media
Related Stories 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth Is It Time to Upgrade Your Blog? 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
ENGAGE | MONDAY, JULY 21, 2014
[Blog] This Week in Content: The Social Network That Pays You
We talk a lot about big brands on this blog. 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Consider this: a social network that pays you for you content. Mashable.
VIRALLY BLOG | MONDAY, JULY 21, 2014
[Blog] New feature – Email Notifications
The post New feature – Email Notifications appeared first on Content Marketing, Virally Blog. 'Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Email Notifications. Anything else you would like to see? Event
VERTICAL RESPONSE | MONDAY, JULY 21, 2014
[Blog] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear appeared first on VR Marketing Blog. Back to Work. HBR IdeaCast.
MODERN B2B MARKETING | MONDAY, JULY 21, 2014
[Blog] 5 Reasons to Invest in Interactive Content
The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. whitepapers, ebooks, blogs) is passive. The “Guess Which Won” App.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 21, 2014
[Blog] Partner Hiring and Training
Blog: www.YourSalesManagementGuru.com. 'Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake. By Ken Thoreson. You see it in college sports — the top teams tend to recruit the top performers. job of management.
SALES CHALLENGER | MONDAY, JULY 21, 2014
[Blog] 5 Statistics Every Sales Executive Must Know
Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management 'There has been much disruption in the sales world in recent years. Instead, what customers want today lies within the sales experience itself. CEB Sales members, learn more about the components of a world-class insight. An average of 5.4
HUBSPOT | MONDAY, JULY 21, 2014
[Blog] The Biggest SEO Shakeups of All Time
” From an HTML perspective, a “nofollow” link looks like this: <a href=" [link] " rel="nofollow” >Google Algorithm Changes</a> The main goal of introducing “nofollow” was to crack down on link spam, specifically in the comments sections of blogs. Like, not even remotely close. ”).
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Blog] How To Link Inbound Marketing With Trade Show Success
'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. They sure can.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 21, 2014
[Blog] Straight talk on social media consulting
Why would I hire a social media consultant who doesn’t blog? know it sounds improbable but half the people I mentor are not actively blogging. Related Stories The Truth About the Blog Supremacists Creeping Me Out — 7 Steps to Handle Social Media Stalkers How to succeed in the ego-ravaged drama queen world of social media.
MARKETING ACTION | MONDAY, JULY 21, 2014
[Blog] 5 Habits of Superstar Marketers
Find out how marketing automation can help you reach superstar status: The post 5 Habits of Superstar Marketers appeared first on Marketing Action Blog - Act-On. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They’re put on important multifunctional teams.
B2B LEAD GENERATION BLOG | MONDAY, JULY 21, 2014
[Blog] Lead Capture: How undermining value impacts conversion
In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs]. Approach: A/B multifactor split. Results.
HUBSPOT | SUNDAY, JULY 20, 2014
[Blog] Don't Miss Out! Catch Up on This Week's Most Shared Content
In this week’s roundup, you''ll find our most shared blog posts from the week. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Can you believe it? Tweet.
HINGE MARKETING | FRIDAY, JULY 18, 2014
[Blog] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
Related Stories An Introduction to the Elements of Responsive Design for A/E/C Websites Is It Time to Upgrade Your Blog? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website? After analyzing the effects of Panda 4.0 Panda 4.0
HUBSPOT | FRIDAY, JULY 18, 2014
[Blog] The Fallacy of the Lazy Millennial
'This post originally appeared on the Sales blog. Want that blog post done by noon? We are going to do a handful of blog articles on millennial hiring. If you have questions, stories, updates, opinions, thoughts or ideas, please post as blog comments, because you know -- that''s what millennials do. Positive attitude.
VERTICAL RESPONSE | FRIDAY, JULY 18, 2014
[Blog] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
© 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. VIDEO] appeared first on VR Marketing Blog. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs.
VERTICAL RESPONSE | FRIDAY, JULY 18, 2014
[Blog] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
Not many people take the effort to do this, so place your form, or a link to it, in a prominent place on your website or blog. Deluxe Blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
MARKETING ACTION | FRIDAY, JULY 18, 2014
[Blog] 5 Social Media Mistakes You Don’t Want To Make
Just published a blog post? Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you. The post 5 Social Media Mistakes You Don’t Want To Make appeared first on Marketing Action Blog - Act-On. Saying: Look at me, look at me, look at me!
VIDYARD | FRIDAY, JULY 18, 2014
[Blog] How to Transform Email Subscribers Into Qualified Leads With Video
Blog Video How-To 'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. What the numbers say about video in email. Four tips for putting video in your email. Don’t put video in your email (technically…).
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Blog] 4 Tips For Data-Driven Glory: Insights From Interact 2014
Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. But for Verizon Wireless , highly personalized newsletters are driving value. ” 2.
WRITTENT | THURSDAY, JULY 17, 2014
[Blog] 17 Powerful Persuasive Writing Techniques
The post 17 Powerful Persuasive Writing Techniques appeared first on Writtent Blog. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. Focus On Your Best Audience. Tell Them Why. Rely on a Proven Copywriting Formula.
ACSELLERANT | THURSDAY, JULY 17, 2014
[Blog] Conquer the Noise for Clear Reception
Somewhere between two and a half and three million blog posts are published daily. 'As content marketing has exploded, the tools to self-publish have become universally available online. An average 58 million tweets are posted each day. And, as of Thursday July 17 2014, there were 1.75 billion web pages on the net. The result […].
ENGAGE | THURSDAY, JULY 17, 2014
[Blog] Wanted: More Journalists for Branded Content
She has decided to “never again pen a ‘thought leadership’ piece or a corporate blog post. 'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction. can’t take it anymore.”.
HUBSPOT | THURSDAY, JULY 17, 2014
[Blog] How to Decrease Your Website's Bounce Rate [Infographic]
Blogs: 70-98%. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. If visitors bounce, it suggests they either didn''t find what they were looking for, or the page wasn''t user-friendly. Check it out! How to Decrease Your Bounce Rate. analytics
B2B MARKETING MENTOR | THURSDAY, JULY 17, 2014
[Blog] Survey: How to Get the Most Out of Brand Advocates
Next we looked at how the same three tactics (direct incentives, social recognition and loyalty-group membership) affected respondents’ willingness to write a review, testimonial or blog post for the product or service of a “brand they love.”. To find out, Software Advice conducted an online survey. Social recognition (e.g., Conclusion.
VOICE-BASED MARKETING | THURSDAY, JULY 17, 2014
[Blog] Chicago Tech Community: Anyone Can Learn to Code, Part 2
'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.) Just like my first experience with ACLTC, I was not disappointed. Throughout the exercise, Wengrow walks around the room, offering advice here and answering questions there.
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Blog] 3 OTHER Things Your SEO Team Should Be Doing
For many of our clients, we send over weekly brand mentions we find in forums, communities, and blogs. B2B Online Marketing Blog Brand Management Search Engine Optimization It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program.
HUBSPOT | THURSDAY, JULY 17, 2014
[Blog] 6 Smart Strategies for Segmenting Your Dynamic CTAs
So what are some ways you can target your dynamic CTAs on your blog, website, or in your email marketing? If someone has visited your pricing page, for instance, there''s a good chance they''re actively evaluating your products or services and are much closer to buying than someone who hasn''t explored your website past your blog.
HINGE MARKETING | THURSDAY, JULY 17, 2014
[Blog] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
This means your website needs features like an informative blog, a resource library that contains free content, and options for folks to sign up for webinars or a newsletter. Related Stories Is It Time to Upgrade Your Blog? 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research.
FATHOM | THURSDAY, JULY 17, 2014
[Blog] How Your Brand Can Avoid These 5 Social Media Mistakes
This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? Here they are, along with how to avoid them.
ANNUITAS | THURSDAY, JULY 17, 2014
[Blog] Why Companies Don’t Market to Their Customers
Blog Analytics customer marketing data governance Demand Generation install base 'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. Lack of Data Governance. Lack of Demand Generation Focus.
VIDYARD | THURSDAY, JULY 17, 2014
[Blog] How to Maximize Your Webinar Effectiveness With Proven Best Practices
At Vidyard, we try to follow up with registrants before the webinar with relevant blog content so they are armed and ready to take full advantage of the lessons given in the webinar. Summarize the points, and add the video to a blog post. Blog Content Marketing 'Who doesn’t love a good webinar? According to ON24, 5.8
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Blog] How to Build Your Email List [GUIDE]
Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. If you have a blog, include a link or embed your opt-in form at the top, side and/or bottom of each page. © 2014, VR Marketing Blog. The post How to Build Your Email List [GUIDE] appeared first on VR Marketing Blog.
MODERN B2B MARKETING | THURSDAY, JULY 17, 2014
[Blog] How to Double Your Marketing Team…WITHOUT New Hires
How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. Here’s how it saved my team major hours: Deduping.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Blog] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Blog] WTF Does Kevin Spacey Know About Content Marketing?
Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Blog] Customer Lifecycle Marketing: Reporting, Part 1
Number of pieces of new content on your site: This could include blog posts, web pages, white papers, webinar descriptions and registration forms, data sheets, and so on. The post Customer Lifecycle Marketing: Reporting, Part 1 appeared first on Marketing Action Blog - Act-On. The five stages of lifecycle marketing. Attract. Capture.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 17, 2014
[Blog] Creating the beautiful blog with Stanford Smith
recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
HUBSPOT | THURSDAY, JULY 17, 2014
[Blog] 35 Tech Terms Translated Into Plain English
When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. A web feed that publishes frequently updated information like blog posts and news stories. 'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? Well, good thing I never hypothesized out loud.
WRITING ON THE WEB | WEDNESDAY, JULY 16, 2014
[Blog] E-Newsletters: What’s the Ideal Format?
When we have content or tips that need further clarification, we’ll write a blog post and then refer people to read more on the blog. know of several types of newsletters whereby professionals send out a summary of blog posts. 'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . Of course.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Blog] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Blog] Weird Al Gives Grammar Offenders a Lesson on #WordCrimes
” The video will have those who are accused of wielding a “red pen” singing snarky lyrics like, “Saw your blog post. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Followers of Strunk and White can now burn their sacred “little book.” Ironic.
WRITTENT | WEDNESDAY, JULY 16, 2014
[Blog] The Art of Influence for Great Copywriters
The post The Art of Influence for Great Copywriters appeared first on Writtent Blog. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of truly great copywriters. Fortunately, it doesn’t have to come naturally. Are you a persuasive person? Does it show in your copy? Connect. Win Trust.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Blog] Inbound Marketing Takes Time: How Should You Be Using Yours?
'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. The content should include frequent blogging, premium content (requiring registration on a landing page) like eBooks, whitepapers, buying guides, tip sheets, webinars, etc. Sadly, no.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 16, 2014
[Blog] 4 Steps to Content Curation for Inside Sales Reps
Search for content sources by entering in your topics/keywords one by one along with words like “Blog,” “RSS,” “Newsletter” and “Feed” behind them. That will look something like this: “Commercial Real Estate Blog,” “Cloud Computing RSS,” “Corporate Finance Newsletter” and so on. Step 1: Create a List. Step 2: Find Content.
VERTICAL RESPONSE | WEDNESDAY, JULY 16, 2014
[Blog] 21 Decoded SEO Terms Everyone Should Know
“There are a lot of easy tools to use on your blog, such as Yoast ,” Nicodemus points out. Rel: nofollow A rel: nofollow is a tag you can put on your blog or site before a link. © 2014, VR Marketing Blog. The post 21 Decoded SEO Terms Everyone Should Know appeared first on VR Marketing Blog. Fear not!