• VOICE-BASED MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Blog] Feature Friday: Configuring a Phone Number
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Blog] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Blog] In content creation overload? Here’s what to do.
    Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.  Right?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Blog] 5 Marketing Lessons Learned from marketing Find New Customers
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. Stop Selling. When the World Zigs, You Zag. Face it.
  • WRITTENT  |  FRIDAY, AUGUST 22, 2014
    [Blog] 32 Blog Post Ideas for Your Next Article
    Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. If you’re only using a couple blog post ideas, you risk getting left behind. These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! Blogging Content Creation Linkups.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Blog] A Brief History of Marketing Technology (and Social Media Marketing)
    To dig into social media marketing, check out Act-On’s new Toolkit: The post A Brief History of Marketing Technology (and Social Media Marketing) appeared first on Marketing Action Blog - Act-On. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia). Hargreaves.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Blog] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    Blogging 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] How to Use SlideShare for B2B Lead Generation
    The platform provides code to help you embed content on other websites and blogs, greatly increasing its exposure and reach. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Not familiar with the platform?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog] What Are Attribution Reports? [FAQs]
    Do you want to see how many leads you have generated from the blog? 1) How many leads are generated from my blog? Every marketer wants to know how their content contributes to the number of leads they are generating -- especially on their blog. 'A marketer''s job isn''t easy. So how do you do that? What Is an Attribution Report?
  • ANNUITAS  |  THURSDAY, AUGUST 21, 2014
    [Blog] B2B Deliverability Metrics That Matter
    'Note: This post first ran February 6, 2014 via the ANNUITAS blog. . Blog bounce rate complaint rate deliverability metrics Email Deliverability SPAM unsubscribe rate When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. Not sure what to measure?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Blog] The ABC’s of Business Blogging:How to be Heard above the Noise
    'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? The ABC’s of Great Blogging.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Blog] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] Why Google+ Is Even More Relevant to Content Marketers
    'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. What does this mean?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Blog] 7 Local Business Listing Sites You Should Claim Now
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Local Business Listing Sites You Should Claim Now appeared first on VR Marketing Blog. Help them find your business – free!”
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Have a social marketing blog you think should make the list?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 21, 2014
    [Blog] My Nasty Fall and How Marketing Made Simple TV Disappeared
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'A Major Accident Nearly Killed Me and Killed my TV show, Marketing Made Simple TV, too. Your support was invaluable. have no memory of any of this until my recovery was well underway. I told him I could.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blog] How to Become the Best Blogger in Your Niche
    Just take a look at this hodgepodge of an infographic from LUMA : In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts. You want to be a blogging rockstar? How often should you blog?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Blog] The Glorious Unfolding: Taking a lesson from our younger selves
    That was supposed to be the end of the blog post until I overheard a song that my wife (the good one) was playing in the next room just as I was finishing this up. Really loved this blog post. Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Blog] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    The post 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency appeared first on Marketing Action Blog - Act-On. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better? What new capabilities do you want? Would that save budget?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] How We Buy vs. How We Date: They're More Similar Than You Think
    Creating blog posts, guides, videos, ebooks, and other content related to what prospects are searching for makes it easy for potential candidates to cyber-stalk, i.e. evaluate whether the business offers the desired product or service. 'They say there’s such a thing as love at first sight. am now in love with you. Wanna tie the knot?”
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Having a resources section on your site with various forms of content including blog posts, guides, and videos will also engage visitors and keep them on your site for an extended period of time. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session. Anything over 2.00 Why is this metric important?
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] A Marketing Automation Evangelist and Change Management
    Blog change managment Demand Generation Marketing Automation for dummies Mathew Sweezey Salesforce.com had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.  What is your strategic focus? Why is this so critical today?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] 5 Small Businesses Excelling on Social
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Small Businesses Excelling on Social appeared first on VR Marketing Blog. However, SMBs are making waves of their own. Website.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] The Importance of Marketing Awards for a B2B Demand Generation Agency
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. Jeff Ogden, President of Find New Customers has won many marketing awards. Love comments here.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Freshdesk used Twitter as an announcement channel before they could get a blog post ready with more details and told their customers that they were working to fix things. 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] 3 Steps to Building a Better B2B Target Account List
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] Did I Just Get a Google Penalty?
    Make sure you are using proper SEO best practices on paginated pages and category pages of your site; these are often the culprits behind duplicate content on WordPress blogs. SEO Advice URL Canonicalization – Matt Cutts Blog. appeared first on Marketing Action Blog - Act-On. for Website Magazine. Another great question!
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] 6 Ingenious Microsites You Could Play With All Day
    You didn''t think I could write a blog post about microsites and not include ElfYourself, did you? 'When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Send ''em the link.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog] 27+ Resources to Learn SEO Copywriting
    Blog Posts/Articles. 35 SEO Copywriting Tips for Rocking Content – A recent blog post by yours truly. Check out the blog and/or sign up for their industry-endorsed training program. The post 27+ Resources to Learn SEO Copywriting appeared first on Writtent Blog. 'Image source. And offline. Quality content is great.
  • VISIONEDGE  |  TUESDAY, AUGUST 19, 2014
    [Blog] Measure Up Blog has Relocated to https://www.visionedgemarketing.com/blog/
    We have moved the Measure Up Marketing blog directly to the VisionEdge Marketing site; enabling our content to all be located in one place.  The blog can now be found at https://www.visionedgemarketing.com/blog/.  'To all our readers and followers.  Hope you are having a wonderful summer. All the very best, Laura
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Available for popular platforms and as a lighter version on their website, the plugin generates an “Atomic Reach” score associated with your audience and grades the content on audience, blog structure, and linguistic elements. “Don’t let what others are doing affect your practice,” they’ll say. ClearVoice.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Blog] 8 Reasons Your B2B Website Is Ready For A Redesign!
    There are detailed studies and blogs about the effectiveness of layout to increase conversion rates. We prefer WordPress for many reasons, detailed in one of our previous blogs. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog? Make sure you subscribe to current SEO blogs and articles to stay informed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Blog] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    a)  Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. b)  Visual: Blog posts (video/image collections), infographics, video content. B2B Online Marketing Blog Content Marketing Have fun! 1)  How do you develop ideas about the type of content you want to produce? d)  All of the above.
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Blog] Lead Nurturing Isn’t a Stage in the Sales Funnel
    Blog Content marketing strategy Convert Engage holistic lead nurturing Leadspace Nurture sales funnel sales process 'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Additionally, it really gets us thinking about the topic, which is a great thing.  Is it thought leadership?
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Blog] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? To know, follow the buyer''s journey. In B2B marketing it’s often said that “Content is king, but context is queen.”. This can apply to content developed for your buyers.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Blog] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    Most suitable content: blog posts and short articles, case studies, educational emails that might showcase data, blog round up etc., Related Stories Video Marketing Tips for A/E/C Firms: 7 Best Practices Blogging 2.0: Consider the 2.25 trillion searches Google reigned in last year. Keyword optimization matters.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Blog] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    You can customize how often you want to be alerted (as it happens, once a day or once a week), what sources (news, blogs, videos, etc.), © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Newsle.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Blog] Write search optimized headlines but have a heart
    'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!  Google Can’t Resist Hot Donuts. To: WebEditors.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Blog] 3 Ways to Justify Your Event Spend
    Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. 2) Basic Event Metrics. 3) Revenue Attribution. In Conclusion.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Blog] In the Content Marketing Kingdom, Third-Party Experts Rule
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. They, too, can help build your content kingdom.”
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog] Do You Need a Raise? How to Get Paid What You Deserve
    Suzanne Lucas, a former HR professional who writes the EvilHRLady Blog , advises thinking carefully about what kind of percentage increase to pitch at your boss. 'No one likes to put the trash out. Or got to the dentist. Or do their taxes. Unfortunately, compensation hasn’t increased much in recent years. According to the U.S. in 2013.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Blog] B2B Lead Generation Served Las Vegas Style
    Feel free to share and let’s discuss this on my blog. 'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say. say that’s easier said than done. No matter how many times you go back, you return home from Vegas with a little more wind beneath your wings. lot more, actually.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Blog] 22 Best Social Media Books of 2013 & 2014 Back to School Reading List
    While blog posts are everywhere, there’s a lot of priceless content in books that … Continue Reading. 'It’s back to school time! As we enter the 2014-15 school year, regardless of our social media strategy, it’s time to take a step back and make sure that we have made use of all of the knowledge that surrounds us.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Blog] 23 Terrific Email Marketing Guides
    'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. So what are the most effective tactics for building an opt-in email list today? What’s the best day of the week to send emails?
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Blog] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    The post Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset appeared first on Marketing Action Blog - Act-On. 'Recently, as I was writing a case study about the Greater Philadelphia Chamber of Commerce (GPCC), I started to wonder just how many case studies I’ve written over the years. can always hope.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Blog] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    An essential WordPress plug-in to catch blog spam is Akismet. According to WordPress, blogs are written in over 120 languages. Social Media and the Stock Market: A Lesson in Global Manipulation A guide to free and easy influencer research tools Monetizing blog comments: Why your blog is economic gold. a)  Blogger. b)  VK.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Blog] Why You Need to Stop Neglecting Your Old Content
    You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Posts quickly get pushed off your blog homepage, and offers stop getting promoted. Blogging Content Creation
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Blog] Health Systems’ New Best Friend: Google AdWords Review Extensions
    blogs or forums). 'Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes. Do Review Extensions Really Work?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blog] ALS Ice Bucket Challenge: Who really benefits?
    'It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch. It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch. Watch the video to find out. Donate here. Make a difference in the fight against ALS.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 18, 2014
    [Blog] Sales Mgmt: don’t over complicate it….
    Blog:  www.YourSalesManagementGuru.com. 'Sales Leadership: Don’t over complicate it…. Last week I almost lost it.  While I was observing a sales meeting at a client’s site, (they were following our template/agenda for the meeting) when the president who is active in this meeting brought up a topic that took them down the rat hole. The result?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Blog] Florida gets its own BtoB demand generation agency – Find New Customers
    Most companies lack the hired talent to interview recent buyers and document findings (buyer personas), as well as write a blog that updates each and every day. I was once a guest on Hubspot TV and their Chief Marketing Officer Mike Volpe was amazed that one person can blog as often as dozens at Hubspot do.) Why does that matter?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Blog] How to Streamline Your Video Content Marketing Operation
    'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. When you know what videos you want to make, and when you can have the assets, map the schedule of video content to an editorial calendar; it can be the same calendar you use to plan your blog.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Blog] 4 Communication Tips for Ramping Up a New Inside Sales Client
    The best way to set a new project up for success is to organize a productive ramp-up week , as I described in my last blog post on this topic. 'Ramping up on a new project can be stressful for business development and inside sales reps. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Blog] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    You can also turn that same post into an in-depth blog article and send a link to that article via email. Email + social tip: Add that statistic to a larger group of important numbers and create a blog post out of it. © 2014, VR Marketing Blog. “It can bring much needed attention to a non-profit. Get to the point.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Blog] Blogging Strengthens Social Media Influence
    'Standing out from the crowd and assert authority When I explain to my clients that they need to start creating original content and regularly publish a blog for their marketing campaign influence, I usually encounter a lot of resistance. Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Blog] The Essential 8: Marketing Reports You Need
    Get the full low-down in our new ebook, and let us know what you think: The Essential 8: Marketing Reports You Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. They’re asking questions like: How much faster are we growing now vs. last quarter, or now vs. last year? 1) TOFU Lead Analysis.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Blog] The 4 Basic Elements of Inbound Marketing
    If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you. Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), 'We’re going back to basics! Search Engine Optimization, Social Media Sharing. Analytics Tools.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Blog] Full-Service Technology Vendors: Marketing Automation Support and More
    You can read more of Lauren’s work at osscube.com/blog or follow her on Twitter @LaurEKatz. The post Full-Service Technology Vendors: Marketing Automation Support and More appeared first on Marketing Action Blog - Act-On. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blog] Should you make the leap into sponsored content?
    Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. have never featured a paid product pitch in a blog post but many other bloggers are. did some minor editing to make them blog-worthy. did some minor editing to make them blog-worthy.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Blog] 7 Lies About Freelance Writers You Believe
    For example, an 800-word blog post includes research, time spent properly formatting and editing, writing in keywords for SEO, searching for  an effective image , finding reputable sources to link to for more information, and telling an engaging story that makes a connection with you, the reader. 'Image source. You’re not alone. We wish. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Blog] Why Servant Marketing Matters
    One company that I’m hoping to interview for a future blog post practices servant marketing and generates 200% more revenue per customer than their competitors. B2B Marketing: Embracing customer centricity [More from the blogs]. Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs].
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Blog] Find New Customers now in Florida
    Major announcement coming on Monday right here on this popular blog. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. Love comments here.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Blog] 8 Ways to Use Video to Make the Most out of Event Marketing
    Conduct interviews to feature on your blog, ask industry influencers who stop by some questions, or use video to get your potential customers explaining their unique buying cycles. Blog Video How-To 'Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. Let’s see what you can do!
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Blog] Chicago Startups: We Stick Together
    'Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. It’s not just about getting a job that you can do,” she says. She’s right. And these students will find employment.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 15, 2014
    [Blog] What does a great B2B marketing email look like?
    For some more great tips and insight into stopping people from unsubscribing from your emails, check out Paul''s blog from last week. 'Best practice for B2B marketing emails. It can be cost effective, personalised and easy to measure. But here’s the thing, you need to get it right. You sit down at your desk and open your inbox.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 15, 2014
    [Blog] Successful Subject Lines Deconstructed
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Successful Subject Lines Deconstructed appeared first on VR Marketing Blog. Wondering why you have a low open or click-through rate?
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Blog] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Blogs are no place to be bashful. Blogging Connect with Others.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Blog] How to get Started with Marketing – Step 2 – Content Marketing
    also suggest you start with a blog like this one. If you can create content frequently, the blog can become your home page for content. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Click the link to download it for free.). Have Problem.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog] The 12 Types of People You’ll Meet at a Conference
    This is the person who attends a conference specifically for blog (or other content) fodder. They’ve probably written books and countless blog articles on the same topic and have loads of followers on social media. Should you be networking to make connections with smart people? So which type of conference attendee are you?
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Blog] Intermediate Techniques to Build a Better Email Marketing Campaign
    If that’s a blog post, they should see the blog post. In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. Offer strategies. HubSpot.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Blog] How To Get Super Smart On Keyword Research In One Hour
    'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. It is a blend of art and science.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Blog] Getting Started with Video Marketing: Q & A
    And finally, asked in a comment on last week’s blog post: Do you have any stats to share to answer the question “Is 2014 the Year of Video Marketing?” The post Getting Started with Video Marketing: Q & A appeared first on Marketing Action Blog - Act-On. Q: Which companies are doing video “right”? And that’s fine too.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Blog] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. Imagine if I got paid to blog by the word or the article. think that is a huge mistake.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Blog] How to Write Better Headlines [Infographic]
    'Truthfully, I think the hardest part of blogging is coming up with a great headline. It''s easy to let all of that overwhelm you and just settle for a "good enough" headline -- but that''s not how you''re going to be able to grow your blog. Blogging copywriting What other headline writing tips do you have?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Blog] 10 Questions to ask in a B2B Content Marketing Questionnaire
    If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).
  • HINGE MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Blog] Differentiation Case Story: How RS&H Shared Innovation Across Industries
    Related Stories How to Create Compelling Technology Client Case Stories Tale of a Blog Overhaul (Slideshare) Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference. Which characteristics defined the RS&H approach whether they were shaping launchpads or toll systems? Studying the Pioneers. Air Force.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Blog] How to Benchmark Your Hospital on Social Media
    The industry as a whole is slow to adopt newer social networks, such as Pinterest and Instagram, and the majority of the Top 15 Health Systems aren’t reaping the social, content and SEO benefits of a blog. Engagement is now a key measure of success , but it can create its own set of problems. How do you know what is a good engagement rate?
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [Blog] Five Reasons Why Your Email Gets Blocked
    Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in 'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” often find that the content is more promotion and less informative, which confuses many recipients as to why they signed up for these emails.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Blog] How Changing Sales is Impacting Your Business (without your knowledge)
    This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Thought leadership was my idea.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Blog] The Worst Thing You Can Do as a Content Marketer
    EBook, blog post, case study, video, infographic, etc.? So when you get you ready to create that next great blog post, video, or infographic, take the time to step back, ask some simple questions, and identify who you are creating this content for. 'The answer to the question, “What is the worst thing you can do as a content marketer?”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Blog] #ProspectingChat: Sales Enablement Goals and Best Practices
    More Sales Enablement Blog Posts: 3 Ways Sales and Marketing Can Align Towards Sales Enablement. 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants. Here are today’s questions.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Blog] 6 Perfect Places for Your Email Sign up Forms
    Having a sign up option on your blog or contact page is great, but customers might not make it past your main page, so you should capitalize on the opportunity. © 2014, VR Marketing Blog. The post 6 Perfect Places for Your Email Sign up Forms appeared first on VR Marketing Blog. “An email list is vital to a business.”
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Blog] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Blog] Why Marketing Operations is the Heart of your Marketing Team
    Why Marketing Operations is the Heart of your Marketing Team was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Blog] Social Media and the Stock Market: A Lesson in Global Manipulation
    disgruntled employee blogs about this and the company loses $500 million in market value overnight. disgruntled employee blogs about this and the company loses $500 million in market value overnight. 'By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. Investors are furious and sue the company.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Blog] Questions from the 5 Futuristic Email Tactics Webinar
    Get the jump on it with this free toolkit: The post Questions from the 5 Futuristic Email Tactics Webinar appeared first on Marketing Action Blog - Act-On. These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Benefit-focused.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Blog] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    But on your blog, following others could be stunting your growth. As a content marketer who has a experimented with conversion optimization, I''ve seen first-hand how breaking the mold can help a blog grow. Now that we had nixed the sidebar, we needed to find a new way to generate blog subscribers. Blogging A/B testing
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. special thanks to everyone involved for all their hard work. But what might that future look like?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] How to Promote Your Content Using Paid, Earned & Owned Media
    The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. If only it were that simple. Email.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] How Marketing Can Collaborate with Sales to Create Engaging Content
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. Go prospecting.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] An Eye-Opening Breakdown of Back-to-School Spending in 2014 [Infographic]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blogs author and/or owner is strictly prohibited. The post An Eye-Opening Breakdown of Back-to-School Spending in 2014 [Infographic] appeared first on VR Marketing Blog. All rights reserved.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Visuals and visual design in content marketing
    That doesnt mean your designer gets the day off completely when youre working on shorter form content, like quick blog posts where a stock image can do the trick. quick-hit blog post, perhaps coverage of an event in the news that day, doesnt carry the same expectations as something with more weight and depth. Infographics.
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