• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Blog] What Jeffrey L. Ogden is thankful for this weekend
    'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. We even have a great offer for members there. This is the story of Jeffrey L. My three sons whom I love dearly. Journa
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Why The Most Effective B2B Marketing Tactic May Surprise You
    I’ve been blogging about it since 2010. 'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. But wait a minute. They said “In-person Events” were the most effective!
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] The Importance of Marketing Specialization
    Check out my LinkedIn profile on the top right, which is a blogging best practice. 'Jeffrey L. Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done.
  • CRIMSON MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] #BADMarketing from Nova Schin
    Image: Courtesy of Lady Ivory Blog/Nova Schin . 'Nova Schin is a non-alcoholic beer made in Brazil. This ad grabs our attention for all the wrong reasons. BADMarketing. The post #BADMarketing from Nova Schin appeared first on. BADMarketing
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Interesting Infographics: What the #### are those social media hashtags all about?
    Neil Patel created a quick cheat sheet for his blog to help you identify exactly the right hashtag to use in any given situation on a particular network. 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] So You Are Changing Your Name – Learn What to Do Digitally.
    Update your blog and the content in old posts. 'Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Whoo-hoo!!!
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] Digital Digest – Making your brand a major YouTube player
    Read more › Digital Digest | Digital marketing blog | Connecting Element Google+ online videos search engine social channels social media visual sharing YouTube YouTube channels 'The visual-sharing trend is set to continue its meteoric rise in 2015. But how can you turn video’s pre-eminent platform, YouTube, to your advantage?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] How to Extend the Life of Your Content
    'If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. View the video to discover how to extend the life of your content in order to earn the most ROI. Feel free to ask by submitting a comment.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] How to get 50% more leads with smart content marketing
    Targeted content can be published on your business blog or guest posts you write for other sites. For example, if you write a blog post called “5 Reasons Small Businesses Need to Accept Credit Cards,” your offer might be to a free whitepaper entitled “10 Steps to Accepting Credit Cards.” Start With Targeted Content. Capture the Lead.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] The Word Of The Year Is a #Hashtag
    ” The post The Word Of The Year Is a #Hashtag appeared first on Marketing Action Blog - Act-On. 'The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). The takeaway? and Topsy.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Blog] 7 Great Features in Writtent to Spot Amazing Writers
    The post 7 Great Features in Writtent to Spot Amazing Writers appeared first on Writtent Blog. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Learn how Writtent can make finding just the right writers easier than ever: 1. Writtent 3.0 Readability score?
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] When to Use Video Throughout Your Marketing Funnel
    Blog Video Marketing Trends 'The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Of course, there’s some truth to these claims. Real-world customers follow a long and winding path to purchase. Research is quite clear that video boosts sales and increases conversions.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Two Things That Destroy Strategy
    Blog lack of alignment with sales lead qualification process marketing strategy sales and marketing alignment short term vision 'There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Short-Term Vision.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] How CEOs Can Lead When the Winds of Change Are Blowing
    'We joined the Executives’ Club of Chicago for breakfast this morning to hear Irene Rosenfeld, Chairman and CEO of the global snacking powerhouse Mondel?z International, discuss leadership in turbulent times. And Rosenfeld certainly offers a wise perspective on change: it was under her leadership that Mondel?z But you can control how you meet them.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 14 Email Essentials to Ensure Success
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 14 Email Essentials to Ensure Success appeared first on VerticalResponse Blog. Check the ‘from’ label. Colors matter.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Tim’s Pithy Party: Homepage Sliders
    'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party ! The following does not represent the views of eMagine. Homepage sliders.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Could Event Marketing Be Your B2B Golden Ticket?
    B2B Online Marketing Blog Brand Management 'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. and London. Grow Industry Network. Your Turn.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] How to Use LinkedIn for Business Development
    Instead, mix other blog posts and articles in with content your firm produces. 'In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking. The importance of networking has not gone away. Often they will list the groups to which they belong.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 7 more ways you can recycle old content
    discussed content recycling (and shared five recycling tips) in a 2014 blog post. The CMI study inspired me to think of seven new ways marketers can repurpose old blog posts. Many companies started blogging without considering the SEO ramifications. Recycle tip #3: Can you turn a blog post into a SlideShare presentation?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    4) Blog Comments. There are many reasons companies blog. We blog to gain authority in our industry. We blog to rank for keywords that are important to our business in search engines. We blog to generate visits to our website. We blog to generate leads for our business. We blog to generate customers.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 2 Sure-Fire Ways to Inspire Your Blog Writing
    'A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Two ways to start a blog post:  go inside or go outside. For example, you can find related blogs in your field through Alltop.com. get that.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Top 5 Music And Audio Mistakes Made In Videos
    Blog Video How-To 'Music is one of the most powerful creators of emotional connection between you and your audience. While music has the power to draw in a viewer, a poorly thought-out music or audio choice also has the power to turn a viewer off of your company or message. Poor quality music will cheapen your brand. Pump Audio. Yooka Music.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] Creating A Thoughtful Content Strategy in Higher Education Marketing
    They are an even mix of male and female who have searched for flex and online MBA programs and landed on your blog. Tracking them through the funnel, they submitted an inquiry from your blog and are specifically looking for a flexible program that will expand their professional network and skills. 1) Segmenting Strategy. 2) Content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] The Growth Show: A VC's Advice on Content, Cash & Churn
    Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Q: You have quite a successful career as a VC, but you blog almost daily.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Blog] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Use Blogging to Drive More Business. Publishing blog posts on LinkedIn is a great way to build up your audience. The post 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine appeared first on Marketing Action Blog - Act-On. What’s wrong? Why aren’t you getting results? Pick the Right Groups.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] RWD: The Month in Review
    We published a number of blogs outlining the many benefits of RWD. In an official web development blog , Google laid out the three most popular mobile design configurations—RWD, a dynamic serving URL, and a separate mobile website. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD).
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Facebook Launches Product Ads
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Facebook Launches Product Ads appeared first on VerticalResponse Blog. 'Showcasing your products on Facebook just got easier.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […]. Author information. Neal Schaffer.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] When It’s Not All About You…The Social Media Cocktail Party.
    Mix things up, share content from other people, ask your followers questions, share photos and videos, ebooks, and blog post. 'Lets face it, we all love to talk about ourselves and the same goes for brands.  Me, me, let me tell you about me. That gets old real fast; no one wants to hear you only talk about yourself or your brand. Hubspot.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Crisis Communication: If a crisis hits, do you have a plan?
    'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Public Relations crisis communication crisis planning guest blog Nancy Valent NMV Strategies Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] 5 ways a content audit can drive new traffic and save you time
    The key to success is dusting off your old blog posts and making them shiny and new again. 'Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Heather discusses: Two tools that make content audits easy.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Introducing The VerticalResponse Integrations Marketplace
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Introducing The VerticalResponse Integrations Marketplace appeared first on VerticalResponse Blog. The best part? Meet Wishpond.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] From Viewer to Customer: Attributing Deals to Video Views
    Blog Marketing ROI 'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” What You’ll Need. CRM system, or a way of tracking your closed deals. Let’s Get Started. Adding Video to your Marketing Automation. Following the Buyer’s Journey. Pulling it all Together.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    blog Google AdWords 'In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. In fact, 70% of mobile searchers call a business directly from search results ( Google ). Step 1: Select Customize columns and select the Custom columns tab.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] 3 Ways to Be Your Customers’ BFF
    Ways to Be Your Customers’ BFF was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. Being able to do this makes writing and sending those emails easier.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Adventures in Analogia: How to Find Customers in the Offline World
    Related Stories 5 Lessons from 5 Years of Online Business and Blogging 10 soul-grabbing brands that prove you don’t need SEO to succeed I don’t know my online audience and neither do you. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. And guess what? No, of course not. That’s it.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Blog] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Twitter Basics for B2B Marketers appeared first on Marketing Action Blog - Act-On. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. Whoops. An asana?
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Inbound 101: Three Major Inbound Components
    Instead of disrupting consumers with ads, Inbound Marketers create content such as videos, blogs, ebooks, or whitepapers for potential customers to learn from and, hopefully, inspire them to call and look for more information. Not only that, according to Hubspot , blogging increases your traffic by up to 55 percent.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] The Top 10 Best Resources to Learn About SEO
    SEO websites and blogs. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. The blog is updated frequently, and you can search for specific topics of interest. Based in London, this company publishes regular content about SEO on its blog. You Google it, right?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] When Bad Things Happen to Good Leads - Part 1
    But that’s not what this blog is about. 'There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies. Lead Nurturing
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Marketers Will Define Company Strategy
    Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Marketers Will Earn a Position on the Starting Line.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    ve written about guest blogging as a recommendation for link building many times in the past and it is a tactic we’ve used with success for several years. One easy way to accomplish guest blogging outreach is through LinkedIn. B2B Online Marketing Blog Search Engine Optimization Those tactics in summary: YouTube Integration.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    Stay tuned for upcoming blog posts about lead nurturing drip email campaigns and the process of building relationships with leads to earn their business when they are ready to buy. Below are four key tools to get started with lead nurture drip email campaigns. The content and offers you produce are the heart of your lead nurturing efforts.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Upside Down on Marketing Priorities
    Blog aligning content Content2Conversion Demand Generation Strategy marketing priorities upside down 'Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase Leads Generated: 65%.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] How to Use Google Plus to Boost your Overall Social Platform
    Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. 'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Peg is a social media strategist, writer, and speaker. And her job. Google Plus
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Don’t block me bro: Internet ad blocking takes hold
    Find the podcast on Stitcher Resources mentioned in this podcast episode: Scott Monty and article in Mother Jones about McDonalds Love campaign Lee Odden and the TopRank blog AdAge article on the resurgence of SEO Jay Baer’s Youtility: Why Smart Marketing Is about Help Not Hype Infinite Dial research Please support our extraordinary sponsors.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] 48 Phenomenal SEO Guides, Tips & Tactics
    ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Blog] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    Content marketing – creating a strategy and providing content creation for assets such as blogs, podcasts, videos, eBooks, and whitepapers. The post Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem” appeared first on Marketing Action Blog - Act-On. They estimated that over 90% of customers are happy.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Blog] What Social Media Can and Can’t Do by @davekerpen
    My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Ogden  (I never played for the Dolphins like the name Jeff Ogden, so I switched.) and we have lots of great free marketing content for you over there and we welcome your visit. Dave Kerpen of Likeable Local.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Blog] A/B Testing: How adding a second CTA increased clickthrough 291%
    Check out the MarketingExperiments Blog to learn about the test background and call for treatment ideas and to learn about the results and what they mean. Lead Generation: The power of copy  [More from the blogs]. Traits the Best Calls-to-action All Share in Common  [More from the blogs]. 24, here at Summit. of the series.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Blog] 50 All-Time Great Retail Subject Lines
    Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. TODAY.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Finding the Right Call Vendor & Ignoring Mixed Messages
    See what McKay Allen from LogMyCalls wrote on Acquisio''s blog, about the 7 reasons this partnership is game changing for search marketers. 'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. In 2014, there were 40 billion calls made from mobile search ads. The Stats SMBs Need to Know.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Enhancing Your Executive Edge
    I would suggest you take this assessment after reading this blog. Blog:  www.YourSalesManagementGuru.com. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. It’s time for another book review!  Published by McGraw Hill, it is a terrific read for all executives and any manager. Personal branding. Books
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Blog] 15 B2B case studies show how content marketing drives ROI
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers, and $52 million in contract value of new business with less than $ 1,000,000 invested.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Blog Thought Leadership 'It’s official. Forrester, a top-tier research firm, has released a new report that’s an industry first: it looks at the emerging and transformative power of video platforms for Sales and Marketing. This is the report that, if you’re in Sales or Marketing, you don’t want  to miss. You can thank us later. Find out more.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Demystify & Define Your Marketing Strategy
    Demystify & Define Your Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Blog] How to Talk to Pretty Much Anyone About Pretty Much Anything
    Best: Recently, one of your tech leads wrote a blog about how engineers ship code during their first week on the job here. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. But it''s hard. Ask better questions to get better answers. On a Specific Role.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Blog] This is the week that was: Apps, hacks and content marketing advice
    For more on IA, read our blog on the key principles ). 'February is a short month but there’s been loads of interesting stuff flying about this month. Meaning you don’t have to skim through reams of emails and can follow the information in a chronological manner we’re all accustomed to. So, you need to get your Information Architecture right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Behind the scenes: How to write a business book
    Testing ideas — The Content Code is filled with hundreds of new ideas and the blog was a perfect place to test them before committing them to a book that will live forever. wrote a blog post about it to test the waters and everybody seemed to think it made sense — so I had confidence that the idea should be in the book.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Get Started with Video Marketing: DIY
    Video marketing in blog posts and on your website. According to Content Marketing Institute, blog posts with videos see an average time on site of almost 5 and-a-half minutes, which is 15% more engagement and time on site than posts with just images and text. You can even do it yourself. link]. First, a bit of context. link]. link].
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Color My World: How Color Affects Conversion Rates
    Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality, poorly written, spun content to the bottom of the pile. The post Color My World: How Color Affects Conversion Rates appeared first on Marketing Action Blog - Act-On. Design Matters.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Blog] Some facts about Jeff Ogden
    That’s a blogging best practice. 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. Hope you like it. Born and raised in a small town in Indiana called Madison – named after that early President. see photo).
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Businesses Flock to Facebook Mobile Ads: Should Yours?
    This blog is meant to help you decide whether yours should be too. What conclusions can we glean from a single blog and an admittedly highly limited data set? 'Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. And they’ve been cashing in ever since.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, also use WordPress for my blog Fearless Competitor, which I publish often – six days a week. Thank you, Matt. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] LinkedIn Launches Notification Center for Company Pages
    This new feature, officially announced on the LinkedIn blog , provides users with an overview of their company page updates, including the number of likes, comments, and shares they receive on content, as well as any mentions the company has received on the LinkedIn network. © 2015, VerticalResponse Blog. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Understand Your Target Market: 3 Steps to Creating Customer Personas
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Understand Your Target Market: 3 Steps to Creating Customer Personas appeared first on VerticalResponse Blog. Location.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] How to Easily Write Better Emails [Infographic]
    Whether recipients are long-time customers or brand new blog subscribers, each and every email you send makes an impression and shapes the way they''ll think of you and interact with you in the future. 'Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] It’s Fun Friday! #SXSW2015 #UKatSXSW
    SXSW2015 #UKatSXSW appeared first on Content Marketing, Virally Blog. 'Got a nice little announcement for Fun Friday! We are going to be at SXSW 12-18 March this year and would love to see who else is going. Perhaps you’re going with your company or maybe even alone, we would love to meet you! If you guys are coming, give us a shout!
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Key Tactics to Generate Revenue with Your Blog
    'Are you creating leads and sales with your blog? In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. It''s similar with blogging. Sample of Success. An e-book.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media Promotes Your Content Your social media platforms are the perfect place to share your latest blog posts or promote your upcoming webinar. 'Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry.
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Get off the Content Marketing gravy train
    Let’s face it, buyers are tripping over guides, blogs, white papers, infographics, videos – you name it – left, right and centre. 'Why too much content recycling and rehashing means it''s time for a rethink. Search ‘Content Marketing’ on Google and you get 361 million search results. And that’s just people talking about content marketing.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Interesting Infographics: Nurture Your Leads With Narrative
    According to the infographic, we should be offering educational material at this time such as ebooks, blog posts, research data, infographics, curated lists and funny videos. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? amazement. interest. astonishment. uncertainty.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] How to Create Winning Content & Measure Results
    The post How to Create Winning Content & Measure Results appeared first on Writtent Blog. Blogging Content Creation Content Curation Content Marketing Content Strategy Copywriting SEO But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Image source .
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] 4 Reasons to Publish on a LinkedIn Blog
    'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Black text on a white background. We forget that sometimes.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Customer Engagement And It’s Importance
    The post Customer Engagement And It’s Importance appeared first on Content Marketing, Virally Blog. 'Customer engagement is one thing I am passionate about. A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. The Customer Service Bar Has Raised. Tag the person.
  • VIDYARD  |  FRIDAY, FEBRUARY 20, 2015
    [Blog] Being Effective in Video Interviews: Be a Personality, not just a Person
    Blog Video How-To 'Consumers are tired of your marketing gimmicks and this year your company needs to get real. Consumers are skeptics, eager to prove you wrong and point out a company’s hidden agenda. Now, more than ever, it’s imperative for brands and companies to engage consumers in a transparent and authentic way. Have a Purpose.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Boost Engagement With These Visual Marketing Ideas
    When writing an awesome blog post, make sure to accompany it with an awesome image that shows the reader what you’re about to talk about. When sharing that blog post on social media, make sure to include that awesome featured image and watch the magic happen.  The problem is that by doing this, the quality of each pieces lowers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Copywriting Lessons From Companies Doing It Right
    And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. The Journal is Huckberry’s blog with a comprehensive amount of content from adventure to their own Spotify playlists. Consider the other blog traction before and after the Facebook post. The voice isn’t just on the blog, as Jordan notes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] 5 Super Simple Ways to Show Your Readers You Understand Them
    They don’t have the time to sift through your blog to get the main points. noted in a Jeff Bullas blog , one of the most important parts of blogging is writing like you speak. A blog is a friendly chat that will inform and entertain your audience,” says writer Margaret Pincus in the post. Yeah, I don’t either ).
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Top 10 Email Eyesores You Should Avoid
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Top 10 Email Eyesores You Should Avoid appeared first on VerticalResponse Blog. 'We’ve all seen ‘em. Color explosion.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] B2B Events in 2015 – Where to Go and How to Learn
    Blog B2B innovation leadership marketing events 'I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 1) If you go, be present.
  • VIDYARD  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Okay, But Really…How Do I Track ACTUAL Engagement?
    Blog Marketing Metrics 'If you’re a marketer, all you want to do is find out who actually cares about all the brilliant marketing campaigns and content you’re producing. Even if they just gave even the tiniest of little $#!&s, &s, that would be nice, wouldn’t it? You’re not asking too much!). and how many times. And you shouldn’t.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Understanding what it takes to recover from Penguin: a basic blueprint
    Directory links/blog post links where you have login access. 'If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] It’s All About Engagement in the Next Era of Marketing
    It’s All About Engagement in the Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research— engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Four lessons in marketing data analysis for beginners
    Why are we managing our marketing practices based on guesses, hunches, or suspicious data we picked up from a spurious blog post somewhere? Why are we managing our marketing practices based on guesses, hunches, or suspicious data we picked up from a spurious blog post somewhere? After just a week, they came back with some good news.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    In this two part blog, we first take a look at three essential questions you must ask when evaluating risk in your inbound marketing. Your Facebook page has been a great way to drive quality prospects to your blog and eventually to your inquiry page, keep it. Questions First. Strategy Second. 1) So You Want to Change Things Up a Bit.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Email Deliverability Mystery: Where Does Missing Mail Go?
    appeared first on Marketing Action Blog - Act-On. 'We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. Your email is ready to go.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Blog] Social Selling 101 – 3 Social Technologies To Get You Started
    The post Social Selling 101 – 3 Social Technologies To Get You Started appeared first on Marketing Action Blog - Act-On. 'People often ask me which technologies I use to run my day to day social marketing. There are so many you could use, which makes it tough to determine which ones you should use. They are all easy to use. BufferApp.
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Here is an introduction for the privileged readers of my blog. It’s actually quite anecdotal and draws upon stories I have shared on this blog in the past. For those of you who have been reading my blog for a while, you are familiar with my matter-of-fact style, sometimes tongue-in-cheek. Not just in the world of business.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog] How to Apply the Scientific Method to Professional Services Marketing
    In this blog post we will look at each step of the scientific method and apply it to one example of online marketing for professional services. 'Online marketing for professional services has recently become more of a science than an art. Following the scientific method involves documenting your experiment’s process.
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