• OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] 24 Responses to the Dreaded Sales Objection “It Costs Too Much”
    Opentopic blog >> blog.hubspot.com The prospect loves the product and is convinced of its benefits. They’re excited to work with your team on implementation. Everything’s going along just as it should, until … you give them a quote. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Blog] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    If you want more of our take on Google Analytics Suite 360, keep an eye out for part two of this blog series. Blog FeedWhen Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. In case you happened to miss the news, Tuesday, May 24th was the Google Performance Summit.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Blog] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. Some firms publish new blog posts a few times a month. Flow content, like blogs, is the sort of quick, everyday pieces meant to foster a conversation. Strategic Content. Your network.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] These Software Trends Will Influence IoT Strategies
    Opentopic blog >> m.electronicdesign.com IoT is all the rage, but building a system from scratch is impractical. So where is IoT software headed, and where can you get it? Download this article in.PDF format This file type includes high-resolution graphics and schematics when applicable. Fortunately or unfortunately, IoT.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Blog] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Here at Bizible, we love running A/B experiments, from testing landing page copy to button colors to blog design and more. A/B testing has become a staple in the data-driven marketer’s diet. In this post, we’ll discuss how we use A/B tests and measure them using down-funnel metrics to make sure that we’re optimizing for the right goals.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] 6 reasons to boost SEO & content investments with influencer marketing
    Opentopic blog >> searchengineland.com Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. Here are six reasons to. Marketing ROI Cmo undefined marketing roi
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Blog] Meet the Vidyard Team, Video Style – Jon Spenceley
    manage the majority of our paid advertising, all our social media channels and produce content for the Vidyard blog, namely my Video How-To series. Blog Vidyard NewsThe title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. Get the Guide. Email address*.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Blog] Artificial intelligence: Getting as good as the real thing
    Opentopic blog >> cnet.com Like electricity transformed everything we do, artificial intelligence will reshape our world. AI, essentially intelligent machines, could change industries from retail to finance to transportation. And just how all companies use the. Cognitive Technology Cmo cognitive technology
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Blog] Do You Know When to Start Investing in Display Advertising?
    For more information on navigating display and the paid media curve be sure to stay tuned to the Fathom blog. Blog Feed Digital AdvertisingI’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. If you have, you’re one of the lucky few. With over 1.4 Twitter.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 25, 2016
    [Blog] 9 Subject Lines to Celebrate Memorial Day
    Editor’s Note: This blog post was originally published in May 2011 and has been revamped and updated for accuracy and relevance. © 2016, Janine Popick. The post 9 Subject Lines to Celebrate Memorial Day appeared first on Vertical Response Blog. If you need inspiration, check out a few of our favorite subject lines! Tasting Table).
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Blog] 3 Insights from Search Insider Summit
    want to focus on three of them in this blog post because it seemed like most of the conversations and questions centered on these three themes: Voice search: Queries are becoming more conversational as more and more users as  Google, Watson, Siri, Alexa, and Cortana questions. As such, I always feel like I learn more than I share.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Blog] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    This blog outlines all six—and what you can do to leap over them. Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. How so? It’s because CCM isn’t just about messaging. At least six big obstacles stand in the way. Takeaways.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Blog] Why Now Is the Time for Women in Tech
    In this blog, I’m going to share five reasons why there has never  been a better time to be a woman in tech and how you can apply these to reach your full potential: 1. There are countless books, articles, and blog posts on women in tech , with ample precedent set for me to feel comfortable speaking up about a possibly polarizing topic. However,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Blog] Demystifying Deep Linking in Your App
    Does Your Blog Deliver a Positive User Experience? By Kiki Schirr, {grow} Contributing Columnist. Any company with a mobile app has faced this challenge: how do you encourage current users to share content within your app with potential new users? What then can app developers do to encourage user sharing outside of their app?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Blog] How to Learn Anything Faster
    Blog posts? How long does it take to acquire a new skill? If you've read Malcolm Gladwell's best-selling book Outliers, you might have heard the number "10,000 hours" floating around. But that number has largely been misinterpreted, according to Josh Kaufman in a TED talk he gave in 2013. The key word in Gladwell's book is "expert.". Essays?
  • CEROS  |  WEDNESDAY, MAY 25, 2016
    [Blog] Visual Storytelling: A Primer for Digital Designers
    This post, Visual Storytelling: A Primer for Digital Designers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post Visual Storytelling: A Primer for Digital Designers appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Marketing Technology Cmo Digital Marketing undefined
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Blog] How Much Do Your Leads Cost?
    In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue. The next blog in this series introduces the Judicial Branch—the best way to eliminate finger pointing between marketing and sales, and keep leads from being ignored by the field. Have all contacts been engaged?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Blog] Spring 2016 Product Release Highlights
    The post Spring 2016 Product Release Highlights appeared first on Captora Blog. This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] Real Life Marketing Lessons from HBO’s Silicon Valley
    Opentopic blog >> cmswire.com Tags, the code that is embedded on your site when new marketing technologies are implemented, can leak customer and company data, and slow down your site to the point where users abandon it. Marketing Technology Cmo undefined
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 24 LinkedIn Rules You Might Be Breaking
    Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people. However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Blog] What the Rise of Platishers Tells Us About Content Management Systems
    In the meantime, check out our blog Blurred Lines: The De-Silo-Ing of Marketing to discover why breaking down organizational silos is key to staying agile and ahead of your competition. Blog FeedAbout 4% of the marketing technology landscape is comprised of content management systems. What is this group called, you ask? Platishers.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Blog] Are You Leveraging Your Content for Sales Enablement?
    Value-packed blog posts. You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. This data also allows the right follow-up information to be sent to the right people at the right time. What Is Content for Sales Enablement?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] How to Accelerate the Growth of Your B2B Blog
    If only growing a business blog was that simple Write. Publish. Share. Repeat.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Staffing and Launching Your Content Marketing Program
    blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Blog] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    blogs, pubs, shows, etc.) case studies on LinkedIn, and shorter how-to blogs, articles, and infographics on Twitter. The Essential Elements of a. Buyer-Centric Marketing Strategy. and How to Apply Them Across Marketing A buyer-centric marketing. strategy can enhance your. marketing programs and. content creation through. and messaging.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 3 DIY Methods to Optimize Your Video Marketing ROI
    Opentopic blog >> business2community.com Video marketing is currently one of the most popular and effective types of marketing. Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. This isn’t just because “Why not?”–it’s
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] 5 Musts Before Launching Your Social Media Marketing Campaign
    Opentopic blog >> entrepreneur.com Join us live with Marcus Lemonis at Thought Leaders Arizona on May 24. Seats are limited–secure yours now >> When you decide to pursue a social media campaign, it’s natural to get a bit excited. Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Blog] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    Blog Modern Marketing Social Influencer Marketing Social Media Marketing“Fake it ‘til you make it” is over. Kaput. In fact, at a recent marketing conference, even entertainer extraordinaire Will Smith recognized the end of artificiality saying, “There is so much technology, we’re being forced into authenticity.” And it’s true.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Blog] [Videos] You Can’t Fake Authentic Influence
    Blog Modern Marketing Social Influencer Marketing Social Media Marketing“Fake it ‘til you make it” is over. Kaput. In fact, at a recent marketing conference, even entertainer extraordinaire Will Smith recognized the end of artificiality saying, “There is so much technology, we’re being forced into authenticity.” And it’s true.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Blog] Creating Killer Content with Data: Pubcon Austin 2016
    This can be especially important when looking at specific sections of a site (ex: blog, whitepapers, videos). Typically, when I look at this report, I start seeing type themes (eBooks, studies, infographics, blog posts) which help inform overall content needs beyond just topics. Customer Data / Blog Subscribers. Let’s be real.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Blog] Stepping Up Your Facebook Retargeting with Video
    Blog Video How-ToRetargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? And how do you control where your ads are displayed? billion active Facebook users, and 1.51
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Blog] Avoiding The Predictive Analytics #Fail In Demand Generation
    *This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study  claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. Right …. Why is this?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Blog] The Emotional Combinations That Make Stories Go Viral
    Opentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared.
  • ION INTERACTIVE  |  TUESDAY, MAY 24, 2016
    [Blog] Why Interactive Content and Account-Based Marketing Go Hand in Hand
    We recently covered the fundamentals of account-based marketing here on the ion interactive blog with a focus on how to scale to your target accounts. At the conclusion of the blog post, it was pretty clear that optimizing your content for ABM can take a lot of time and effort to figure out.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Blog] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. You’ll be able to find even more prospects because of this.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Blog] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Blog] How to Improve Your Lead Nurturing Program
    The post How to Improve Your Lead Nurturing Program appeared first on Kapost Content Marketing Blog. Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. And at some point, your less-engaged audiences may simply churn out of your funnel.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Blog] 10 of the Best Brands on Twitter (And Why They're So Successful)
    Just take a look at their reply tweets to see what I mean -- and read this blog post for a deeper dive into JetBlue's unique Twitter strategy. 2) Innocent Drinks. Read this blog post for a tutorial.). 4) DiGiorno Pizza. When it was first created, Twitter was designed mostly for individuals. 10 of the Best Brands on Twitter. 1) JetBlue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Blog] Someone’s making money off your copyrighted content (But it isn’t you)
    And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred. Both NewsCred and B2C are profiting from the original content skimmed from blog sites for free. By Kerry Gorgone, {grow} Contributing Columnist. The site has no association with SAP.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Blog] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Many inbound marketing tactics include content offers, blog posts, and other website resources. Content can include anything from blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and so much more. Read our blog post 12 Brilliant Ways to Save Time on Social Media. 4. The players.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Blog] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    Content Marketing Pop Culture Blog Daily TacticalTrying to go viral? It seems like everyone is these days. That's because h aving a post take off can benefit your brand’s reputation tremendously -- just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic. Here’s some of what we learned.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Blog] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] The Oracle-Google Case Will Decide the Future of Software
    Opentopic blog >> wired.com The legal battle between Oracle and Google is about to come to an end. And nothing less is as stake than the future of programming. Marketing Technology Cmo Digital Marketing undefined
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Blog] Myth Busters: 4 Misconceptions About Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not accessible on the open market. I hope you find the below post useful. Now Acme Inc.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] 4 Email Marketing Tips to Improve Your 2016 ROI
    Opentopic blog >> skyword.com Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] Should You Compete with Amazon or Sell on Amazon?
    Opentopic blog >> hbr.org In 2015, 2/3 of U.S. adults shopped online at least monthly, with 1/3 of adults shopping online every week, up from 24% in 2014 (Mintel). Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] Artificial Intelligence: Helpful and Dangerous
    Opentopic blog >> learningenglish.voanews.com Computers and other machines have and will continue to change the way people do business and how we live. Many researchers use the term artificial intelligence (AI) to describe the thinking and intelligent behavior demonstrated by machines. We live with. Cognitive Technology undefined
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Blog] What Can We Learn From Cracker Jack Changing Its Prizes?
    Blog posts. Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Is This Really a National Tragedy? Social Media.
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Blog] The Myth of the 10x Marketer – How to Multiply Impact
    In the meantime, check out our blog Blurred Lines: The De-Silo-Ing of Marketing to discover why breaking down organizational silos is key to staying agile and ahead of your competition. Blog FeedAs humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. Business acumen.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] The Emotional Combinations That Make Stories Go Viral
    Opentopic blog >> hbr.org Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] Landing Page Conversion Guide – Smart Insights Digital Marketing Advice
    Opentopic blog >> smartinsights.com How will this guide help me? Every marketer wants to increase leads and sales from their sites. The first impressions given to your visitors on the entrance page to the site are critical to making this happen. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] How SEO Takes Time to Get Results
    Opentopic blog >> business2community.com The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry. It’s sore as in actual physical pain. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] Use These Email Marketing Tools For More Conversions
    Opentopic blog >> business2community.com Today I have some email marketing resources to help you improve your website leads and sales. Here’s four links with tips and tricks to kick start your Monday. These key tools will. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] The Ultimate Guide to Referral Marketing
    Opentopic blog >> business2community.com Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional advertising spend, all thanks to customer referrals.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Blog] 10 Online Lead Generation Techniques for Professional Services
    10) Blogging. left blogging for last because of its unique role in online lead generation. To be honest, blogs don’t generate a lot of direct leads. But blogging is probably the most effective driver of leads to your website. You can further promote your blog posts on Twittter, LinkedIn and Facebook.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    Opentopic blog >> opentopic.com This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. When it comes to social media website players, Facebook is too huge to be ignored. Cognitive Technology Marketing ROI Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] 24 LinkedIn Rules You Might Be Breaking
    Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people. However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Blog] How to Measure the ROI on Your SEO Efforts?
    Opentopic blog >> iamwire.com How to Measure the ROI on Your SEO Efforts? This is a guest post by Sahil Kakar, Co-Founder & CEO, Rankwatch There is no arguing the fact that if you want to be among the top listings on Google, search engine optimization should be an indispensable part of your online marketing.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Blog] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    The realest joke in all of marketing came three years ago in the form of an Onion article. As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” It’s like a treat.” Laughs.).
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Blog] Sales Contests: Building a Culture of High Performance
    His blog has been rated as one of the top sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. Building a Culture of High Performance: Sales Games. The first rule, remember cash is not what you want to use during sales games-that is what your commission plan is designed to achieve.  Contest Sampler.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Blog] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Steps to Bridge the Gap Between Online and Offline Channels was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Bridge the Gap Between Online and Offline Channels appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Score!!
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Blog] 8 #SDSummit Case Study Sessions to Attend
    The post 8 #SDSummit Case Study Sessions to Attend appeared first on Kapost Content Marketing Blog. If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week  is absolutely packed. Check them out below: Sirius Decisions Summit Case Study Sessions to Attend. 1. – 12:25 p.m.
  • CEROS  |  MONDAY, MAY 23, 2016
    [Blog] The Technical Side of Human-to-Human Marketing
    This post, The Technical Side of Human-to-Human Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post The Technical Side of Human-to-Human Marketing appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Blog] How Do You Choose a Blog Platform?
    How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog! The same is true of your blog at WordPress.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Blog] A course correction for influence marketing measurement
    Of course the same thing is happening on Periscope, YouTube and blogs. He doesn’t blog or create any sort of original content. By giving me access to experts and insider reports, I have created valuable content for my students, my blog audience, and the readers of my books. They want a blog post, not a relationship.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Blog] The 7-Step Formula for Writing Copy That Sells
    But in the decades since its invention, it’s been proven to work in virtually any type of promotion, from blog posts to landing pages to sales emails. In Chicago, there’s a famous restaurant called Alinea. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food. Really fun.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Blog] 15 Best Practices for Email Unsubscribes – With Examples
    Like (X) has done here in the footer of one of their emails: But if you click that “go here” link, you’re brought here: To the main page of their blog. The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. So when your subscribers say “goodbye,” it doesn’t have to mean forever. Hardly.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Blog] 7 Lead Management Tools That Will Save You Hours
    Blog Lead Management Lead-Generation Marketing Sales ToolsLeads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Here are some of our favorites: Rapportive. Boomerang. Google Groups. Smartr Contacts.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Blog] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    Opentopic blog >> postplanner.com With all the talk about Facebook reach lately, I thought you’d appreciate a refresher on how to boost Facebook engagement. The infographic below (from Digital Information World and Social Clinch) offers some great advice. I’ll highlight the tips before showing you the infographic.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Blog] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. When it comes to social media website players, Facebook is too huge to be ignored. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Blog] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. When it comes to social media website players, Facebook is too huge to be ignored. Marketing ROI Cmo undefined marketing roi
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Blog] Pressure
    Marriott International, The LEGO Group, General Electric), but the majority of branded publishers fall somewhere in between “I write blogs” and “I’m a managing editor.”. Pressure. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Blog] Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
    Opentopic blog >> entrepreneur.com Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Blog] When You Stop Checking Facebook Constantly, These 10 Things Will Happen
    Opentopic blog >> lifehack.org Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. For many, checking Facebook has become almost like a job. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] Salesforce Revenue Up By 26.8% For Q1
    Opentopic blog >> demandgenreport.com Salesforce announced a 26.8% increase in year-over-year revenue for the first quarter of fiscal year 2017. The company’s Q1 revenue totaled $1.917 billion, higher than analyst’s estimates. Benioff attributed the increase to the company’s strong. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] The Future Belongs To Leaders Who Get Artificial Intelligence
    Opentopic blog >> inc.com Atanu Basu is the founder of Ayata, which uses artificial intelligence software to improve mission-critical processes for Fortune 500 companies in oil & gas, high-tech, and other industries. Ayata was started in 2009 after receiving a grant from the State of Texas to commercialize its research.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] How to Make an Animated GIF in Photoshop [Tutorial]
    Opentopic blog >> blog.hubspot.com If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Blog] When Sensory Marketing Works and When it Backfires
    Opentopic blog >> hbr.org If you’ve ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Some manufacturers. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] How to Make an Animated GIF in Photoshop [Tutorial]
    Opentopic blog >> blog.hubspot.com If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] When Sensory Marketing Works and When it Backfires
    Opentopic blog >> hbr.org If you’ve ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Some manufacturers. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] IBM Watson amps up Moogfest 2016 with AI-infused programming
    Opentopic blog >> extremetech.com DURHAM, NORTH CAROLINA — IBM Watson came to Moogfest 2016, but there were no Jeopardy! questions this time around. At Moogfest, IBM Watson team spokesperson. Cognitive Technology undefined
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] How to navigate the dynamic digital marketing world
    Opentopic blog >> mashable.com #Mashies: How to navigate the dynamic digital market Mashable discussed the ebb and flow of digital media and how to stay on the cusp of the next “big” shift in the field. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] How to Build Buyer Personas That Build Sales
    Opentopic blog >> contentmarketinginstitute.com Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas?
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Blog] How to Build Buyer Personas That Build Sales
    Opentopic blog >> contentmarketinginstitute.com Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas?
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