• WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Blog] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    Books E-Books blog writing Content Marketing expert ebooks personal stories 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up? bit of inspiration or silliness?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Blog] 5 Pinterest Tactics + Back-to-School = A+ Sales
    They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Pixlr – A free online photo editor (I made the featured image for this blog post using Pixlr). Target.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Blog] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Blog] Want to Hire Challengers? Redesign Your Job Postings First!
    Related Blog Posts: Increase Your Chances of Hiring a Challenger. CEB Sales Blog Recruitment Sales & Service Sales and Marketing Sales Force Management Selection and Assessment When you couple this with the issue of an aging sales force, hiring quality sales talent has become a pressing issue for most organizations.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    For example, back in January, we ran the 30-Day Blog Challenge. 30-Day Blog Challenge Tip #26: Speak Visually [link] #blogfor30 pic.twitter.com/kILzaD9yoA. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Blog] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Blog] The Power of Unsubscribe
    Blog CAN-Spam compliance Email Deliverability sender reputation unsubscribe 'The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Blog] 23 Outstanding Social PR Guides
    Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Guest Blogging Guides. Image credit: PRNews. by AudienceBloom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Blog] The ROI of Twitter, Explained
    Though Twitter, Kitty discovered my blog and became a frequent commenter. Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? Though Twitter, Kitty discovered my blog and became a frequent commenter.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Blog]  5 Tips for Marketing in a Highly Regulated Industry
    Tips for Marketing in a Highly Regulated Industry appeared first on Marketing Action Blog - Act-On. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. For example, tobacco giant R.J.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Blog] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Writing and presenting data in meaningful ways is a critical skill for any position, from blogging to engineering. It’s a good place to put a link to your portfolio, blog, SlideShare presentations, or examples of work you’ve created like open-source code. Humans! What Hiring Managers Definitely Care About. Length. Location.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Blog] A 3-Step Framework for Leading a World-Class Marketing Team
    ” Sales leaders are distribution engines for your content marketing materials, too -- including blog posts, videos, webinars, and whitepapers. 'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. Final Thoughts. Inbound Marketin
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Blog] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Blog] What Every Managing Partner Needs to Know About Social Media
    Related Stories 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth Is It Time to Upgrade Your Blog? 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • ENGAGE  |  MONDAY, JULY 21, 2014
    [Blog] This Week in Content: The Social Network That Pays You
    We talk a lot about big brands on this blog. 'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Consider this: a social network that pays you for you content. Mashable.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Blog] New feature – Email Notifications
    The post New feature – Email Notifications appeared first on Content Marketing, Virally Blog. 'Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Email Notifications. Anything else you would like to see? Event
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Blog] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear appeared first on VR Marketing Blog. Back to Work. HBR IdeaCast.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Blog] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. whitepapers, ebooks, blogs) is passive. The “Guess Which Won” App.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Blog] Partner Hiring and Training
    Blog:  www.YourSalesManagementGuru.com. 'Partner Hiring and Training Lessons from Sage Summit. Non-productive partner companies often hire the best, but fall short at training their talent. Don’t make that mistake. By Ken Thoreson. You see it in college sports — the top teams tend to recruit the top performers. job of management.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Blog] 5 Statistics Every Sales Executive Must Know
    Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management 'There has been much disruption in the sales world in recent years. Instead, what customers want today lies within the sales experience itself. CEB Sales members, learn more about the components of a world-class insight. An average of 5.4
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Blog] The Biggest SEO Shakeups of All Time
    ” From an HTML perspective, a “nofollow” link looks like this: <a href=" [link] " rel="nofollow” >Google Algorithm Changes</a> The main goal of introducing “nofollow” was to crack down on link spam, specifically in the comments sections of blogs. Like, not even remotely close. ”).
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Blog] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. They sure can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Blog] Straight talk on social media consulting
    Why would I hire a social media consultant who doesn’t blog? know it sounds improbable but half the people I mentor are not actively blogging. Related Stories The Truth About the Blog Supremacists Creeping Me Out — 7 Steps to Handle Social Media Stalkers How to succeed in the ego-ravaged drama queen world of social media.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Blog] 5 Habits of Superstar Marketers
    Find out how marketing automation can help you reach superstar status: The post 5 Habits of Superstar Marketers appeared first on Marketing Action Blog - Act-On. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. They’re put on important multifunctional teams.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Blog] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs]. Approach: A/B multifactor split. Results.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Blog] Don't Miss Out! Catch Up on This Week's Most Shared Content
    In this week’s roundup, you''ll find our most shared blog posts from the week. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Can you believe it? Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Blog] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Related Stories An Introduction to the Elements of Responsive Design for A/E/C Websites Is It Time to Upgrade Your Blog? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website? After analyzing the effects of Panda 4.0 Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Blog] The Fallacy of the Lazy Millennial
    'This post originally appeared on the Sales blog. Want that blog post done by noon? We are going to do a handful of blog articles on millennial hiring. If you have questions, stories, updates, opinions, thoughts or ideas, please post as blog comments, because you know -- that''s what millennials do. Positive attitude.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Blog] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. VIDEO] appeared first on VR Marketing Blog. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Blog] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
    Not many people take the effort to do this, so place your form, or a link to it, in a prominent place on your website or blog. Deluxe Blog. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Blog] 5 Social Media Mistakes You Don’t Want To Make
    Just published a blog post? Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you. The post 5 Social Media Mistakes You Don’t Want To Make appeared first on Marketing Action Blog - Act-On. Saying: Look at me, look at me, look at me!
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Blog] How to Transform Email Subscribers Into Qualified Leads With Video
    Blog Video How-To 'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. What the numbers say about video in email. Four tips for putting video in your email. Don’t put video in your email (technically…).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Blog] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. But for Verizon Wireless , highly personalized newsletters are driving value. ” 2.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Blog] 17 Powerful Persuasive Writing Techniques
    The post 17 Powerful Persuasive Writing Techniques appeared first on Writtent Blog. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. Focus On Your Best Audience. Tell Them Why. Rely on a Proven Copywriting Formula.
  • ACSELLERANT  |  THURSDAY, JULY 17, 2014
    [Blog] Conquer the Noise for Clear Reception
    Somewhere between two and a half and three million blog posts are published daily. 'As content marketing has exploded, the tools to self-publish have become universally available online. An average 58 million tweets are posted each day. And, as of Thursday July 17 2014, there were 1.75 billion web pages on the net. The result […].
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Blog] Wanted: More Journalists for Branded Content
    She has decided to “never again pen a ‘thought leadership’ piece or a corporate blog post. 'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction. can’t take it anymore.”.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog] How to Decrease Your Website's Bounce Rate [Infographic]
    Blogs: 70-98%. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. If visitors bounce, it suggests they either didn''t find what they were looking for, or the page wasn''t user-friendly. Check it out! How to Decrease Your Bounce Rate. analytics
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Blog] Survey: How to Get the Most Out of Brand Advocates
    Next we looked at how the same three tactics (direct incentives, social recognition and loyalty-group membership) affected respondents’ willingness to write a review, testimonial or blog post for the product or service of a “brand they love.”. To find out, Software Advice conducted an online survey. Social recognition (e.g., Conclusion.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 17, 2014
    [Blog] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.) Just like my first experience with ACLTC, I was not disappointed. Throughout the exercise, Wengrow walks around the room, offering advice here and answering questions there.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Blog] 3 OTHER Things Your SEO Team Should Be Doing
    For many of our clients, we send over weekly brand mentions we find in forums, communities, and blogs. B2B Online Marketing Blog Brand Management Search Engine Optimization It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    So what are some ways you can target your dynamic CTAs on your blog, website, or in your email marketing? If someone has visited your pricing page, for instance, there''s a good chance they''re actively evaluating your products or services and are much closer to buying than someone who hasn''t explored your website past your blog.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Blog] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    This means your website needs features like an informative blog, a resource library that contains free content, and options for folks to sign up for webinars or a newsletter. Related Stories Is It Time to Upgrade Your Blog? 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Blog] How Your Brand Can Avoid These 5 Social Media Mistakes
    This can only be done through content creation that is housed on your website or blog. That being said, a smart social media strategy uses a great deal of non-promotional, unique content from an owned channel, such as a blog or website. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? Here they are, along with how to avoid them.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Blog] Why Companies Don’t Market to Their Customers
    Blog Analytics customer marketing data governance Demand Generation install base 'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Data Governance. Lack of Demand Generation Focus.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Blog] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    At Vidyard, we try to follow up with registrants before the webinar with relevant blog content so they are armed and ready to take full advantage of the lessons given in the webinar. Summarize the points, and add the video to a blog post. Blog Content Marketing 'Who doesn’t love a good webinar? According to ON24, 5.8
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Blog] How to Build Your Email List [GUIDE]
    Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. If you have a blog, include a link or embed your opt-in form at the top, side and/or bottom of each page. © 2014, VR Marketing Blog. The post How to Build Your Email List [GUIDE] appeared first on VR Marketing Blog.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Blog] How to Double Your Marketing Team…WITHOUT New Hires
    How to Double Your Marketing Team…WITHOUT New Hires was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. Here’s how it saved my team major hours: Deduping.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Blog] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Blog] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Blog] Customer Lifecycle Marketing: Reporting, Part 1
    Number of pieces of new content on your site: This could include blog posts, web pages, white papers, webinar descriptions and registration forms, data sheets, and so on. The post Customer Lifecycle Marketing: Reporting, Part 1 appeared first on Marketing Action Blog - Act-On. The five stages of lifecycle marketing. Attract. Capture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Blog] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Blog] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. A web feed that publishes frequently updated information like blog posts and news stories. 'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? Well, good thing I never hypothesized out loud.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Blog] E-Newsletters: What’s the Ideal Format?
    When we have content or tips that need further clarification, we’ll write a blog post and then refer people to read more on the blog. know of several types of newsletters whereby professionals send out a summary of blog posts. 'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . Of course.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog] Weird Al Gives Grammar Offenders a Lesson on #WordCrimes
    ” The video will have those who are accused of wielding a “red pen” singing snarky lyrics like, “Saw your blog post. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Followers of Strunk and White can now burn their sacred “little book.” Ironic.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Blog] The Art of Influence for Great Copywriters
    The post The Art of Influence for Great Copywriters appeared first on Writtent Blog. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. Are you a persuasive person? Does it show in your copy? Connect. Win Trust.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Blog] Inbound Marketing Takes Time: How Should You Be Using Yours?
    'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. The content should include frequent blogging, premium content (requiring registration on a landing page) like eBooks, whitepapers, buying guides, tip sheets, webinars, etc. Sadly, no.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Blog] 4 Steps to Content Curation for Inside Sales Reps
    Search for content sources by entering in your topics/keywords one by one along with words like “Blog,” “RSS,” “Newsletter” and “Feed” behind them. That will look something like this: “Commercial Real Estate Blog,” “Cloud Computing RSS,” “Corporate Finance Newsletter” and so on. Step 1: Create a List. Step 2: Find Content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Blog] 21 Decoded SEO Terms Everyone Should Know
    “There are a lot of easy tools to use on your blog, such as Yoast ,” Nicodemus points out. Rel: nofollow A rel: nofollow is a tag you can put on your blog or site before a link. © 2014, VR Marketing Blog. The post 21 Decoded SEO Terms Everyone Should Know appeared first on VR Marketing Blog. Fear not!
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Blog] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Blog] 10 Blogs to Bookmark: Content Marketing Edition
    'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer  number  of blogs to sort through. Areas of Expertise : Copy writing, blogging. Moz Blog. Up first?
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Blog] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    So, with link exchange deals off the table, we marketers turned to guest blogging. Welp, you can go ahead and throw your precious guest posts out the window too, as Google''s Matt Cuts has warned us that guest blogging is no longer a viable off-page SEO tactic. To Guest Blog or Not to Guest Blog? Off-page SEO. ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Blog] Does blogging still matter in 2014?
    Five years ago, I wrote my first blog post. It was like the Wild West — nobody knew what kind of article attracted the most readers, but the pundits all agreed on one thing – If you didn’t blog at least twice (or better, five times) a week , you were putting the nails into your own digital coffin. Fast forward four years.
  • MARKETING ACTION  |  WEDNESDAY, JULY 16, 2014
    [Blog] Email Blacklists 101: Key Players and How to Stay Off Them
    The post Email Blacklists 101: Key Players and How to Stay Off Them appeared first on Marketing Action Blog - Act-On. 'Email blacklists (also known as blocklists or block lists) are everywhere. They rank from the formidable to the obscure. The exact number of blacklists is not fully known – there are at least hundreds. Let’s take a look.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Blog] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    Prospect #1 hits multiple pages, views a few blog entries, and downloads an eBook. Blog Vidyard News B2B marketing integration marketing automation online video Pardot salesforce video marketing 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. Take a look!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Blog] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Stay tuned to the blog for more conference insights, including best modern marketing practices, as well as information aboutour Summer Release for our leading Oracle Marketing Cloud solutions. 'by Kevin Akeroyd | Tweet this The onus is on us. Simply put, modern marketers have to deliver the goods. The stakes are incredibly high.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Blog] How to Create a Good First Impression on a B2B Phone Call
    '“There can be as much value in the blink of an eye as in months of rational analysis,” wrote Malcolm Gladwell in his book, Blink: The Power of Thinking Without Thinking. First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research. When you’re making a warm call, dig a little deeper. Craft Your Opening Statement.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Blog] What’s The Deal With Pain Points?
    Many marketing blogs suggest starting out by asking an open-ended question— much like a certain fastidious standup. 'Seinfeld may claim to be a show about nothing, but no television series attains cultural touchstone status, critical acclaim and syndication immortality without a certain something. What’s the deal with your customer base?”
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Blog] 6 Principles of Persuasion for an Amazing Copy
    Here are some tried-and-true ways to apply Cialdini’s principles to your blog, landing pages, and calls-to-actions: 1. By writing a strong introduction to your blogs and landing pages, you can build an instant rapport with your audience, increasing your chances of getting them to stick around. campaign. Reciprocity. Social Proof.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Blog] Marketing & Sales Misalignment…the Impact
    Blog closed loop process Demand Generation Strategy lead qualification misalignment sales and marketing 'It’s as as inevitable as death and taxes…marketing and sales misalignment. More often than not, each department is operating in their own world, chasing their own goals, and measuring themselves on completely different criteria.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Blog] Business Cards: The Good, the Bad, & the Ugly
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Business Cards: The Good, the Bad, & the Ugly appeared first on VR Marketing Blog. What gives? The Good. Your name. Your title.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Blog] Domain name registration strategy
    Under Masked Keywords Meta-Tag, use “video upload, video hosting, video sharing, free videos, your company, video blog, travel videos, vlogging, vlogs, vlog, etc.”. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. whatisyourcompany.com.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Blog] [Report] What Does Demand Generation Mean to You?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. In short, we take it pretty seriously! Notable Demand Generation Statistics.
  • SALES CHALLENGER  |  TUESDAY, JULY 15, 2014
    [Blog] What Sales Can Learn from the World Cup
    'This is the fourth in a series of blog posts on our latest research:  Creating Customer Consensus. CEB Sales Blog Customers Sales & Service Sales and Marketing Solutions Selling AER2014 To read more,  click here. It all came down to the final match on Sunday, where Argentina fell to Germany 1-0. And rightfully so.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Blog] Google Penguin Recovery from a Manual Action
    The post Google Penguin Recovery from a Manual Action appeared first on Marketing Action Blog - Act-On. 'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Blog] If I were the King of Facebook …
    Content Shock blog post. Content Shock blog post. 'Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. Impossible you say? How much personal information is too much?
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Blog] How to Make Your How-To Content More Helpful
    'Whether you''re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it''s important to make your content easy to read. It takes a long time to read a 2,000-word blog post, but less time to read a 500-word post that includes images to explain key concepts. So meta.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] Is It Time to Upgrade Your Blog?
    'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? So how do you know it’s time for a blog refresh? As a general rule, you should refresh your blog every two or three years. Have we outgrown our current blog?
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Blog] 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]
    'Imagine how many more views and how much more engagement your blog posts would get if you spent as much time crafting your blog post titles as you do your email subject lines. To help you brainstorm some clickable titles, twelveskip.com created a lovely infographic featuring 74 blog post titles "templates." Blogging
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Blog] This Week in Content: Turning Content Marketing On Its Head
    That doesn’t mean you can’t write blog posts to spark conversations. With so many people publishing so many opinions, it’s easier than ever to find great content (or at least, great starting points) by cruising your most vocal customers’ social media accounts (Facebook posts, Instagram photos, tweets) and blogs.  ZD Net. Fast Company.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Blog] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. B2B Online Marketing Blog Search Engine Advertising Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Coaxial Cable)”.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    'In the real estate business, buyers may not always know what they want when they look at a property. Because buying a house, a building, or even a vacant lot is a significant purchase, most buyers will weigh their options and consider many factors before making a decision. This ensures the relationship starts off on the right foot.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 14, 2014
    [Blog] 3 Key Metrics to Track When Managing Your Inside Sales Team
    recently wrote in my blog post 5 Most Frequently Asked Questions About Outsourcing Inside Sales that gone are the days of closely tracking the number of activities when managing your inside sales team. '(And Call Volume is Not One of Them). It’s not about quantity, it’s about quality. If activity number isn’t as important anymore, what is?
  • VERTICAL RESPONSE  |  MONDAY, JULY 14, 2014
    [Blog] Smokin’ Hot Emails & Subject Lines for Summer
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog. Up to 60% off (Dockers). Take a look.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Blog] “Brooklyn” – a rejuvenated, hot brand
    For more insights on how to build emotional brands, see previous blogs and articles in my website, [link]. 'Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. They can develop a new personality for any brand.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Blog] 77+ Resources for Amazing Copywriting
    Copywriting Websites & Blogs. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. Unbounce – A conversion marketing blog packed with information on landing pages, conversion rate optimization, email marketing, and more. 'Copywriting. What’s the solution?
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Blog] 5 Principles to Managing CRM Data Quality
    Related Blogs: How to Not Waste a $20 Million CRM Investment. CEB Sales Blog Sales & Service Sales and Marketing 'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Related Resources: CRM Data Quality.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 14, 2014
    [Blog] 2014-15: Thought Leadership
    You can reach Ken at Ken@AcumenMgmt.com, www.AcumenManagement.com and his award winning blog: www.YourSalesManagementGuru.com. '2014-15: How will you stand out in the marketplace? In reflecting on the past year it seems our program at WPC 2013 set the pace for many client projects. What is Thought Leadership? About the Author.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Blog] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    The post An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome appeared first on Marketing Action Blog - Act-On. 'Pure gold. Automated email programs are among the key features of a good marketing automation platform, providing a critical capability for businesses of all shapes and sizes. AARON:   Yup.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blog] 25 ideas for your social media network strategy
    Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. 'Behind every social media strategy you have to have a content plan and a network plan. But a network plan? MAKE it happen.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Blog] Are You Really Dressed "Business Casual?" Give Your Outfit a Gut Check
    In this blog post, I set out to deconstruct "business casual" once and for all, so you can all agonize over your work, not your clothing. 'Next week, I''m headed down south for my first conference in a while, and I''ve already started mentally picking out what I''m going to wear. checked the conference website for clues. Great! No formalwear.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Blog] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [Blog] Lead Nurturing: Why good call scripts are built on storytelling
    In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. Digital Marketing: How to craft a value proposition in 5 simple steps [More from the blogs].
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Blog] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Getting Started.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Blog] What People Read This Week (in Between Watching World Cup Games)
    'The most socially shared blog posts from this week span a wide variety of topics. To help give you some ideas for the next time you’re interviewing candidates, this blog post offers nine interview questions you should be asking candidates. Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates. Tweet.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    LeBron announced it himself with a blog post on Sports Illustrated''s website. While there is no question that coordinating with the SI editorial team and crafting the perfect blog entry took some effort, announcing his move in a single post allowed LeBron to focus more on basketball and less on back and forth with media outlets.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Blog] The Death of the Social Media Guy
    My niece started her own blog.”. Or take this very blog: This is not the lone voice of one person (thank God!), 'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. Social media is something the intern can do.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Blog] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Blog] Capture Customers’ Imagination with Corporate Journalism
    apply the same approach to The National Trial Lawyers, the Huffington Post , customer websites and my blog. Related Stories Why Professional Services Firms Should Blog An Introduction to Partnership Marketing The Making of Visible Experts: A Path for Seller-Doers in A/E/C. 'There’s an information overload and you can feel it.
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