• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    Blog Feed ManufacturingIn a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. These leads are by far the best!
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] 5 Tips for Creating Interesting Content on Your Accounting Blog
    That’s why it’s important that your accounting blog offers more than basics about the accounting equation, depreciation schedules and the definition of working capital. As is the case with any other blog, you’ll need content that’s compelling, shareable, and even has the possibility of going viral.
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] Content Marketing for Higher Education
    Do you have a blog centered on your engineering school? Blog Feed Content Marketing Digital Marketing Fathom Marketing Higher Education Blogging content content marketing content strategy higher education Online Marketing Search Engine Optimization Videowill now give you a minute to put your mind back together. Get the picture?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] It’s All About the (Challenger) Customer
    While I could write much more than a blog post on the book and the conversation, I have boiled down the day into three words that I think capture the essence of both: Empathy, Change and Mobilizers. Blog B2B buyers B2B Marketing CEB Consensus Buying The Challenger CustomerIn fact, the average committee is comprised of 5.4 individuals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] Does That “Affordable SEO Package” Make Sense For Your Business?
    B2B Online Marketing Blog Search Engine OptimizationA couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website. How To Evaluate a Monthly SEO Package. Are they even asking?
  • VIDYARD  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] How to Recharge your Mind, Body, and Soul at Dreamforce 2015
    Blog Vidyard NewsDreamforce is only 12 days away. The gargantuan conference that pulls more than 135,000 people to downtown San Francisco and re-ignites our passion for the jobs we work so hard at every day is almost here. coffee! Create Video on a Budget … in Real Time! Not everyone can have a ginormous video budget (wouldn’t that be nice?),
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] There’s an App for That! Does Your Business Need a Mobile App?
    In this blog, I’ll walk you through evaluating how you can (and if you should) use an app to support your business and how to get the project moving along. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post There’s an App for That! million apps in the Apple App store and 1.3
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] I’m a Marketer – Why Should I Care About Sales?
    Some examples of content that salespeople use at customer lifecycle stages are: Attract: Content (social media, blog posts, white papers, webinars…) that’s relevant and gets the attention of contacts during the prospecting stage, particularly pieces that educate audiences on new technology, trends, challenges and give tips for success.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Are These 2015 Healthcare Marketing Statistics Guiding Your Digital Strategy?
    Blog Feed Healthcare digital marketing healthcare industry statisticsOne question we get asked on almost a daily basis is “Can you provide the latest statistic on…” When it comes to healthcare marketing, current stats can be hard to find, so we compiled the 10 most important healthcare stats of 2015, and what these figures mean for marketers.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    The first, a post linking back to a blog article discussing the importance of proper grammar on a resume. Going into the month of August, I had a pretty strong feeling that blogging content would outperform job postings for this particular client, and I was mistaken. 10 Blog Articles . 9 Job Opportunities. So, what do I trust?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will build a rapport with the audience that you are not able to do via video blogging (vlogging) or a Facebook page. Ok, so you did it. So now what? Advertise.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Five Things to Consider Before Undergoing a Website Redesign
    Get more tips and how-tos by subscribing to the weekly VR Buzz newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Is your website responsive? Are fewer people visiting your site?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] What Is Account-Based Marketing (ABM) and Is It Right for You?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Is Account-Based Marketing (ABM) and Is It Right for You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Account-Based Marketing? Top 5 Benefits of Account-Based Marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] Going Global: 22 Growth Hacks & Resources for International Expansion
    Even if you’re only writing in English, you can attract incredible traffic from a given country by covering country-relevant trends within a blog post. Look at your traffic data to see which blog posts are already performing well for a given country, and localize them into your top languages. What about prioritizing markets?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] 10 Best Practices for Mobile-Friendly Emails
    The post 10 Best Practices for Mobile-Friendly Emails appeared first on Act-On Marketing Blog. Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Different studies cite different stats but the trends lines are the same. No matter how you count it, mobile is big and getting bigger. Use preheader text.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    It is a great tool for making preview animations for longer videos to post on Pinterest, your blog, Instagram, and beyond. Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. Price: Freemium.
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Learn from Some of the Best Marketing Automation Blogs
    Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? The blog even shares hard lessons learned, so you don’t have to go through the same mistakes.
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Recognizing the Importance of the Buyers’ Journey Across Your Sales & Marketing Efforts
    Imagine if you were in the buying process and the messaging of a company’s website, brochure, or blog was different from the messaging of its salespeople and sales assets. Blog Feed Content Marketing Digital Marketing Sales & Marketing Alignment
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Lead Scoring is Set Up and You’re Done. Not So Fast!
    Blog Feed Email Marketing Automation / Email MarketoYou’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. Or so you thought. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. The work has really just begun!
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] You’re an Educational Institution, So Test, Test, Test!
    Blog Feed Conversion Optimization & Usability Higher EducationAll too often, I see a problem arise when I start a relationship with a college or university. It’s even more shocking when I’m working with a research university. This problem isn’t as blatant as misspelled ad copy or duplicate content. simple A/B test is a great way to start.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Today’s Buyers Are Not Mono-Channel
    Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel.  Blog B2B Marketing buyer-centric content consumption patterns mono-channel multi-channelThis needs to change.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). The American writer Margaret J.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] How to Conquer 5 Common B2B Marketing Problems with Content
    Also, if you offer content in multiple content formats—blog posts, e-books, videos, infographics, research studies, case studies—prospects can consume educational materials in the way that best suits their learning style. Perhaps you’ll gain their attention with blog posts, infographics and e-books. The cookies taste good. It’s simple.
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] [Infographic] Marketers Who Use Video Outperform Their Peers
    Blog Video Marketing TrendsMarketers who use video are proving to drive better results than their peers. According to Aberdeen’s latest research report, marketers who are using video are seeing 49% faster growth in revenue. Take a look at the infographic below for some of the top findings or read the full report here !
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    B2B Online Marketing Blog Events & UpdatesIt’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it. The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Below SMX East 2015.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 3 Auto-Responders Every Retailer Should Consider
    If you want more tips and how-tos delivered to your inbox once a week, sign up for our newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Surprise and Delight. Be honest and sincere.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Hire High Performance Sales Teams # 2
    Blog:  www.YourSalesManagementGuru.com. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars. Second installment of a two-part article on sales recruiting). “ If you can find good people, they can always change the product/service. Arthur Rock, Harvard Business Review, 1987. Define the Ideal Profile. Why so few?
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    Now more than ever, marketing is crucial to the success of any AEC firm. Increasing competition (often from beyond your current geographic or market frame of reference) is putting firms under even more pressure to be seen as a leader and a go-to source for everything for their clients. —over marketing staff. The Balance of Offline vs. Online.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Why Nonprofit Content Marketing Should Help; Not Sell
    One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. If you substitute ‘h’ and ‘p’ […]. Claire Axelrad.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Marketo Data Tells Us: Which Channel Wins More, Faster
    Author: Johnny Cheng In my recent blog on channel conversion rate , I mentioned conversion was only the initial piece of the puzzle. So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. Stay tuned for the next blog as we dive into… THE GOLDEN RATIO!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] How A Small Business Can Automate Social Media And PR
    Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc. With each blog post use best practices for each social platform. Trust me, it ain’t pretty.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 12 Tips for Contractor Testimonials
    Put it on your website; if you have a blog, do a post. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Testimonials are one of the best ways to validate your products/services, especially if it’s from a contractor. Don’t be afraid to ask as most are more than willing to participate. Not just on a testimonial page.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 5 Myths of Social Media Marketing
    In terms of the content, B2B buyers find case studies/success stories, technology guides, and white papers to be most the useful when making purchasing decisions though they also consumed podcasts, emails, blog articles, infographics, videos and product brochures/data sheets to a lesser extent. Myth #1: Social Media is Only for B2C Companies.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Realising the value of mobile moments
    Blog mobile marketing mobile moments Real-time marketing topshop uberDue to the very nature of mobile marketing, reactive campaigns can be a huge hit – as long as they are executed correctly. We look at examples from Topshop and Uber and outline how they pulled off some impressive real-time campaigns.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] Making Changes to Your Website? Draw Inspiration From These 13 Web Designs
    For those looking for a life boost, the website offers a number of options for users to find what suits them best, including: daily affirmations, daily meditations, articles, audio, video, topics, contributions, blog articles, events, and shopping. How have they structured their navigations? Do they still use hero images? Use of video. etc.”.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] How to Create the Perfect Lead Generation Form [Infographic]
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form. Test everything!
  • THE NEW STRATEGIST  |  MONDAY, AUGUST 31, 2015
    [Blog] Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy
    Blog Branding Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy advice blog blogging branding content marketing digital marketing marketing marketing doubleshot marketing strategy podcast tipsLinks and resources mentioned in this episode: Content Marketing Institute.
  • FATHOM  |  MONDAY, AUGUST 31, 2015
    [Blog] The Best Channels to Market Your University’s Research [INFOGRAPHIC]
    Blog Feed Higher EducationStudents continue to choose universities based on reputation. Professors and researchers want to be a part of a highly ranked research institute. Organizations look to fund reputable research universities. Do you market your university’s research in the right ways to attract these audiences?
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Blog] Social Media Gets Traffic (that Converts) to Websites
    This one part of the project is analyzing the conversion of website traffic going from the blog of a website to the “Contact Us” page. If you share good quality content, and it doesn’t just have to be blog posts and job descriptions - pictures of office guacamole contests work, trust me - you will gain followers. That’s it.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Blog] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    This article originally appeared on The Artillery B2B Marketing Blog  (photo credit: The Bait via photopin (license)  | Charts: HubSpot ). Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. It’s no mystery.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 31, 2015
    [Blog] New Feature: Email List Segmentation [Phase 1]
    Take advantage of this deeper level of segmentation and watch how your engagement improves. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Segmented lists get more engagement. People who opened.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Blog] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Author information. Neal Schaffer. Neal Schaffer.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Blog] How to Make People Fall in Love with Your Cold Call
    How to Make People Fall in Love with Your Cold Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Make People Fall in Love with Your Cold Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think back. OK, so how did you react to it? ” 3.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Blog] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    The post 5 Steps to Set Up, Launch, and Manage an Online Display Campaign appeared first on Act-On Marketing Blog. Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. What is online display advertising? Why choose display advertising?
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Blog] How to Optimize My Calls-To-Action for Higher Conversion
    So share this blog and help jump-start my journey to writing more content about CTAs and other inbound marketing musings. Isn’t it crazy how the smallest things can have such large impact on your business? CTAs come in different shapes, sizes, colors, fonts, gradients, shadows, graphics, and infinite other options. Let’s dive in.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Blog] Can Content Marketing Accelerate Sales Pipeline?
    Neither will blog posts placed on company-owned sites since they need to be amplified, in addition to being posted. After syndicating this content on owned social channels get the team to distribute and deliver this content – infographics, SlideShares, blog posts, etc. – via individual digital, social and email channels. Awareness.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Blog] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    This article originally appeared on the Type A Communications Blog. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity.”. Charles Mingus. The biggest challenge that enterprise B2B organizations face is how hard it is to talk about what they sell in simple language. How is that?
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Blog] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Blog] Handy-Dandy Guide To Content Marketing
    For example, have you ever asked someone to write a blog post to support a marketing event or campaign? Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. ATTACH FACT SHEET]. Content Marketin
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [Blog] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. ” They even proposed that they create a store in Atlanta to feature the new sandwich. Some Rights Reserved.
  • VIDYARD  |  FRIDAY, AUGUST 28, 2015
    [Blog] Designing Fly Landing Pages – Part 1: Focus
    Blog Content MarketingLanding pages are a vital piece of every successful inbound marketing strategy. As standalone web pages designed for the single objective of guiding your visitors towards a conversion goal, they shouldn’t be designed as a one size fits all solution. If you try to take on too much, your plans will crash and burn. Trust.
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Blog] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    Blog Feed Guides & Whitepapers Healthcare12 Takeaways Every Healthcare Marketer Should Know. For the fifth consecutive year, Fathom is analyzing the online presence of the Top 15 Health Systems, as determined by Truven Health Analytics. Now, all systems have an active online presence.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Blog] Book Review: “The Mac is Not a Typewriter”
    One can easily create invitations and books online, as well as write a blog post, for example. After all, your next blog post could be the one that separates you from the amateurs. Almost everybody is guilty of typographic errors, even C-suite professionals. I Personal computers have created publishers out of all of us.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Blog] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Since then, there have been many enhancements. ” Insights were the 1.0
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Blog] Conducting Brand Research: Whose Perspective Should You Get?
    They can be experts, members of an association, professionals who work in a complimentary industry, or even contributors to a popular blog, newspaper, industry journal or magazine. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Blog] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post QOTD: Are You Managing Your Event Check-In Process the Best You Could Be? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Blog] Live Streaming Apps - the future of Content Marketing?
    Users can, for example, schedule broadcasts for later and also embed those broadcasts into websites or blog posts – meaning that you could have a decided space or page on your site showing when the next broadcast is coming up. The publicity around myeye was the real inspiration for this blog post. But what are they all about? Risky?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Blog] 5 Power Players You Need On Your Lead Management Team
    Content Tools: blogs, social posts, infographics, case studies, or videos. Versatile copy experts that can write attention-grabbing blog posts, educational guides, and clear and concise case studies are vital to every part of the lead process. But there’s good reason for that. Marketing is no longer ad placement. Designer.
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Blog] Social Repair, Content Replace [WEBINAR]
    Blog Feed Consumer brands / Retail e-commerce WebinarsDid you know that 68% of consumers check out companies on social networking sites before buying? If all these potential customers see is branded, salesy content, negative sentiment from unhappy customers or nothing at all, they probably won’t buy from you.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Blog] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    We can’t think of a better group to be building for,” said Ted Livingston, founder and CEO of Kik in a recent post on the company’s blog. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). The Anatomy of an Instant Messaging App – Case Study: Kik. Ever heard of Kik ? Creating an All-In-One App.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [Blog] Why Relevant Content Is Not Enough
    Aligning Process: I have written before on this blog of the need for organizations to determine where their content will be used in the buyer journey i.e. Engage, Nurture or Convert stage content and then map that to their qualification model and score accordingly. What’s happening? Author: Carlos Hidalgo @cahidalgo CEO/Principal, ANNUITAS.
  • VIDYARD  |  THURSDAY, AUGUST 27, 2015
    [Blog] Trigger Video Playback on Player Visibility
    Blog Video OptimizationEvery now and then, someone from the Sales team (usually Jeff) will come to me a weird question about something crazy they want to do with our player. Hey Ji, do you think this is possible?”. Jeff Saunders – Account Manager and overly ambitious Vidyard user. After all, how can I say no to those puppy dog eyes?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Blog] 4 of the Biggest Changes to Facebook Ads in 2015
    B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Ad Manager Improvements. Campaign, ad set, and ad data is laid out for better visibility and access. Pause Ads.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Blog] The Change In B2B Marketing – 4 Rules To Live By
    This article originally appeared on the ANNUITAS blog. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some 85% stated they wanted a vendor with knowledge of their industry. What about the buyer? Think multi-channel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Blog] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    If you are reading this blog post, I’m sure you’ve heard of it. This is not someone I work with, but he’s another employee at my really big company. I've just read a couple of your blog posts and found them really interesting (I know all about your dry cleaner John !). It’s called Oracle. Or 10% of them.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Blog] Your Trusty Guidebook to Marketing Nation Online 2015
    Your Trusty Guidebook to Marketing Nation Online 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Trusty Guidebook to Marketing Nation Online 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Join us , why don’t you!? and it’s 100% free!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Blog] The Cure For The Common Cold Call Is Social Selling
    Blog 1-2 times weekly. Comment on their blog. Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? The Common Cold Call Is An Epidemic Problem. Link into your contact.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Blog] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Which blog posts and offers do your sales reps like to send leads? Image Credit: HubSpot's Academy Blog. When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. That's where lead scoring comes in. Sounds easy, right? How many offers did they download? email address.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Blog] What is the purpose of a blog post today?
    If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? So … was this a blog post or a Facebook post? Book chapters.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Blog] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    The post Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You appeared first on Act-On Marketing Blog. Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” Did you know?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Blog] How to Find and Target High-Value Keywords for Your Business
    worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.
  • VIDYARD  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Using Video to Breathe New Life into your Email Marketing
    Blog Content MarketingFor most marketing teams, email marketing remains one of the top tactics for engaging target audiences. It offers a reliable, consistent and inexpensive means to target individuals at mass with (somewhat) personalized messages. But it’s starting to fall amazingly short. The result? Email marketing is dead! Not so fast.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Test Piloting the Top 10 Free Website Graders
    In the spirit of going above and beyond, this blog will tread where none have gone before. will attempt something both dangerous and exciting. Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. will attempt to beat them at their own game as it were.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] 6 Things Your Website Must Have To Get Found Online
    This article originally appeared on The Artillery B2B Marketing Blog  (photo credit: heipei via photopin cc ). Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. That’s because Google has dramatically changed the nature of SEO. First, some background.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Bulk Up Your Marketing Efforts with SumoMe
    You can use this page to encourage visitors to join your email list, check out your blog post, or whatever action you want them to take. Let us know how this integration works for you. © 2015, VerticalResponse Blog. The post Bulk Up Your Marketing Efforts with SumoMe appeared first on VerticalResponse Blog. Get on the Mat!
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Social Media Apps for Audio and Podcasts
    I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. Twitter | Facebook | LinkedIn |. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Happy tweeting!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] If You Blog And No One Reads It Does It Really Matter?
    If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Underwhelming blog post performance is not attributed to wrong ideas. 10 Keyword Considerations For Better Blogging.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
    Today, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry. This post originally appears here on Area Temps blog. You’re not alone. Often, positions remain open for months while HR personnel search for the perfect person who can perform 100 percent of the job duties upon hire.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Business Blogging Time-Saving Tips for You (and Your Cat)
    When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? Which is why it’s even more important to me to save time when blogging. Over the years I’ve  purr-fected my blogging system. Doodles and Buster would have a cat fit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    If you look at NewsCred’s blog, you will see we are always offering “Ultimate Guides.” We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Blog] 15 Ways to Synchronize Social Media and Email Marketing
    SlideShare is a terrific way to take blog posts and other content marketing formats and spin them into more content and more interactive content as a SlideShare. This image comes from a blog post on Twitter’s ad site, click the image to view the full article. People will just laugh if you say “email is dead” anymore. Wrong?
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Blog] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
    But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than  70 characters including spaces). DO NOT WRITE FOR SEARCH ENGINES.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Blog] A 1,000 point drop in the Dow…and your staffing firm
    Blogging for Placements. Is the sky falling? Over the past week, your 401K has probably taken a big hit. Global financial markets are in turmoil. And the lead story on all the national news outlets (and most of the local ones) was the dramatic decline in the U.S. stock market. But what does that mean for your staffing business?
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Blog] Addmore Group Rebrands with New Logo, Stationery and Ultracool Website
    Aside from an exceptional new design, the site features an extensive job board highlighting the SAP positions available and a regularly updated blog that will highlight industry news, information for SAP candidates and hiring trends for employers seeking SAP professionals. Recent Work job board staffing website toronto staffing
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Blog] Hiring High Performance Sales Teams #1 of 2
    Next blog: profiling job candidates.  . Blog:   www.YourSalesManagementGuru.com.Hiring High Performance Sales Teams Strive for high competency and high commitment (first installment of a two-part series on sales recruiting). You’ve got sales quotas, plans and deadlines. You can’t build a business if you have a revolving door.”.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Blog] 5 Effective Tips for Boosting Your College Site’s SEO
    Blog Feed Higher EducationIf you’re trying to increase the impact of your school’s web presence, you’ve probably considered taking the plunge into the world of search engine optimization, otherwise known as SEO. Despite the constant flow of changes, there are a few foundational practices that can kick start your SEO efforts.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Blog] 5 Effective Tips for Boosting Your College Site’s SEO
    Blog FeedIf you’re trying to increase the impact of your school’s web presence, you’ve probably considered taking the plunge into the world of search engine optimization, otherwise known as SEO. But understanding your school site’s need for optimization is only the first step in the journey to ranking higher in search results.
  • ANNUITAS  |  TUESDAY, AUGUST 25, 2015
    [Blog] 10 Years and Counting
    Blog 10 years company culture culture Decade in Demand growth Inc. This month, ANNUITAS turned 10. It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career. It just keeps getting better.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Blog] Blog More To Sell More
    Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. And, blogging is one key tool to help your personal strategy. Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog.
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