• MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] The B2B Funnel is More Like a Pinball Machine
    What if a prospect in your database and nurturing programs stumbles upon a blog post that fills in a key gap that was holding him back from taking the next step? Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. bunch go in at the top and a few come out the bottom. Lead nurturing.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Utilizing Lead Nurturing to Convert Leads into Customers
    Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. If you are interested to see a CTA in action, take a look at the bottom of this blog article! Sounds pretty great, right? Premium Content Offers.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Blog] New Facebook Admin Changes
    The post New Facebook Admin Changes appeared first on PWB Blog. 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” We can help.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ).
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Feature Friday: Customizing Your Account
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO]
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO] appeared first on VerticalResponse Blog.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 12 Images You Should Share on Social Media
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog. Customer photos. The Epicurean Connection? has
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Blog] The Best White Paper on B2B Demand Generation Ever Written!
    More and more people are finding this blog each and every day. This blog is written by Jeff Ogden,, President of Find New Customers. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Thank you so much! So it is extraordinarily well written. Do it right now!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Getting Down to Business: Nurturing Leads
    This blog post is an edited transcript of their conversation. Give Act-On’s ROI calculator a spin: The post Getting Down to Business: Nurturing Leads appeared first on Marketing Action Blog - Act-On. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art of lead nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Blog] Nobody reading your blog? 10 reasons to persist!
    'If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog?
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 3 Writing Techniques to Double Your Productivity
    'Productivity is huge in freelance writing and blogging. First and foremost, there’s the actual work: the article writing/blogging/copywriting. However, once you actually try creating an outline, and then writing your blog posts or pieces of copy according to it, your writing speed will explode. Then, there are clients to email.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Gmail’s Inbox App Means to Your Email Marketing
    Image courtesy of the Official Google Blog. According to the Official Google Blog, “for example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. © 2014, VerticalResponse Blog. What is Inbox? Who can get Inbox?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 5 Steps to Build a Community of Engaging Fans through Social Media
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Is it through blogging, speaking, media involvement? We’ve all been here, you produce a few blog posts one month and none the other. 'When you sign into LinkedIn every morning, what do you see? But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Blog] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC 'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. The PPC rewards can seem sweet (page one, anyone?),
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    B2B Online Marketing Blog Search Engine Optimization 'The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Now to the good stuff! Name: Link Building for [Month].
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Are you tired of playing Google’s game?
    You can showcase your latest blog posts. You can re-introduce older blog posts and drive new traffic. It’s true that Google has taken a stand against sites that accept spammy guest blog posts. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 8 Easy SEO Tools Everyone Should Use
    Google Webmaster Tools : We love talking about Google Webmaster Tools, as you can see in this blog post , beginner’s guide , and video. Use this tool for keyword research to use in your blog posts, new webpages and more. . © 2014, VerticalResponse Blog. So let’s get our SEO tools on! Free Tools. Paid Tools.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] How to Personalize Customer Interaction on Social Media With Data
    She blogs to show brands how to use social media to create an engaging online presence. 'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. Sofie is Community Manager at Engagor.com.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Sorry Toto. We’re not in NYC any more.
    This blog is more popular than it has ever been. And this blog keeps growing in popularity each and every day. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Your Dream Team: The Marketing Trifecta
    Your Dream Team: The Marketing Trifecta was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” Play Owners are your strategists. Campaign Managers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 43 Bright Ideas for Promoting Your Lead Gen Content
    Blogging. Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you. Each blog posts gives you the opportuinity to rank for more and more keywords and grow your reach. Social Media. Facebook. Twitter.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Semantic Search: Keyword Choices and Relevancy
    We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. For another example, a search engine could reasonably expect certain words to appear in a blog post you write about the iWatch: Never mind the search engine. 'Have you read the recent SearchMetrics ranking factors survey? Page B. Page C.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] Semantic Search: Keyword Choices and Relevancy
    We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. For another example, a search engine could reasonably expect certain words to appear in a blog post you write about the iWatch: Never mind the search engine. 'Have you read the recent SearchMetrics ranking factors survey? Page B. Page C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Blog] The Un-Tapped Value of Employee Social Capital
    In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell. To read more of Konstanze’s work, check out her personal blog. Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Do Fashion and Marketing Have in Common?
    appeared first on Marketing Action Blog - Act-On. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. Let’s take a closer look. Simplicity.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog] A Simple Trick for Getting More Email Subscribers From Guest Posts
    was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up. You already give away free content after your own blog posts -- so why not try this same concept on external posts? Blogging
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Blog] What Do Fashion and Marketing Have in Common?
    appeared first on Marketing Action Blog - Act-On. 'Attended a marketing conference lately? Nowhere was this diversity more pronounced than at this year’s Dreamforce , which brought all sorts of looks, attitudes, and accessories and helped shine a light on the eclectic make-up of the modern marketer. Let’s take a closer look. Simplicity.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . Especially if your content is good.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Blog Content Marketing 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me. People who don’t actually operate like robots. His remedy? Humor. Just look at the data. Make Your Case.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] How To Build An Army Of Volunteer Contributors For Your Blog
    Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. But you only have a tiny budget. And you want to maintain a high level of quality. That’s right.
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Top B2B Marketing Blogs: Key Ingredients
    'What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs Why make the distinction? Consider the all American apple pie.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 3 Ways to Break Through the Noise at a Trade Show
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 3 Ways to Break Through the Noise at a Trade Show appeared first on VerticalResponse Blog. Personality Counts. Be Novel. Lesson?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Thought Leadership, Why’s That Important?
    Creating engaging content such as blog post, infographics and video not only help build brand awareness but it demonstrates how well you know your B2B customers and their needs. Digital Marketing Manufacturing Blogging content strategy Social Media thought leadership Here are a few ideas to get the job started! Telling a story.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Essentials of a High Converting Copy
    The post 5 Essentials of a High Converting Copy appeared first on Writtent Blog. Blogging Content Creation Content Strategy Copywriting 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Good Design.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. You need to be the whole package. Sales b2b B2C
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    What single message are you delivering through all of your tweets, posts, blogs, emails, offers, sales calls, copy, and other vehicles? 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. wouldn’t know, but you could ask Matt Heinz. Only joking!).
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] Top 5 Content Marketing Blog Aggregators
    'Have you created a list of your top 10 blogs?  It’s easy, smart and can help your business blog get inbound links. Engage with other blog authors, build relationships. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). This part requires a little recon work on your part.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Email Metrics that Matter to Marketers
    Get the jump on it with this free toolkit: The post 5 Email Metrics that Matter to Marketers appeared first on Marketing Action Blog - Act-On. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog] 5 Email Metrics that Matter to Marketers
    Get the jump on it with this free toolkit: The post 5 Email Metrics that Matter to Marketers appeared first on Marketing Action Blog - Act-On. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Overall Delivery.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Design B2B Marketing Content in Pursuit of Inquiry
    This doesn't mean sending out an email with a link to your latest blog post every two weeks. 'In writing my new book, Digital Relevance , I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. But here's the thing. It should.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Google Releases Penguin 3
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google Releases Penguin 3 appeared first on VerticalResponse Blog. All rights reserved.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    Blog advocates B2B buyers Demand Generation Strategy Engagement LeadLove Boston Nudge Software Steve Woods 'Next week in Boston, LeadLove kicks off with our first east coast city! Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Q: What is Nudge Software all about? How do you help your customers?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Why Is No One Paying Attention to My Content on Social Media?
    If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. What is social amplification? Amplification strategy. Know your options.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Blog] 43 Tweetable Answers to Top Questions About Twitter
    4) How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on? 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". We promised we''d answer every one, so here they are! Twitter Questions. anum).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Customers are still King.
    appeared first on Marketing Action Blog - Act-On. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting new technologies screen-to-screen. Corporate
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Customers are still King.
    appeared first on Marketing Action Blog - Act-On. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting new technologies screen-to-screen. Corporate
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Blog] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. I’m proud to write for the Salesforce.com blog regularly. You can read it there or at Find New Customers. Here’s the opening quote to their post. About the Author.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. B2B Online Marketing Blog Content Marketing Be Original. Growing up, my family was big on homemade costumes.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Blog] The Dos and Don’ts of Review Sites
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The Dos and Don’ts of Review Sites appeared first on VerticalResponse Blog. Sites like Yelp, Google, Yahoo!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Blog] The ole one two three four five six seven punch
    It would also suggest that advertising, messaging, sponsorships, blog posts like this one, and even attending parties, events, and conferences in person can contribute to your overnight success. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Blog] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. SlideShare
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog] 5 Ways You’re Sabotaging Your Content Marketing
    Ways You’re Sabotaging Your Content Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. 2-    Planning Too Far In Advance.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Blog] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. How do you convert blog readers into leads? First, turn them into dedicated subscribers by simply asking for their email address in exchange for sending them new blog posts daily, weekly, or monthly.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Blog] 11 Remarkable Guides to Marketing, Search, and Life
    Image credit: salesforce blog. Find the answers to those questions and others here in almost a dozen of the best general marketing and hard-to-categorize articles and blogs posts of the past 18 months or so. B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. And what really matters in life?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog] IP Reputation and Domain Reputation
    The post IP Reputation and Domain Reputation appeared first on Marketing Action Blog - Act-On. 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. Is your email constantly being flagged as spam? Want help?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Blog] IP Reputation and Domain Reputation
    The post IP Reputation and Domain Reputation appeared first on Marketing Action Blog - Act-On. 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. Is your email constantly being flagged as spam? Want help?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Blog] How to Get 100,000 People to Read Your Blog [Free Ebook]
    'What does it take to drive 100,000 visitors to your blog? Here''s what you need to keep in mind to grow your blog readership: Determine who your audience actually is. The type of people you’re attracting to your blog should be the same type of people in your industry who will buy your products and services. Blogging
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Emotion in B2B marketing is important. No debate needed.
    helpful blog post – good as an intro to the subject. 'As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade. To connect.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Message Personas: 40 Questions for your Buyer Personas
    i.e. blogs, whitepapers, videos, etc. 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself. What’s your career background?
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Blog] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    Get takeaways like this on the regular via the Vidyard blog. Blog Video Marketing Trends 'Us marketers spend a ton of time telling everyone what our brand is all about. “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Blog] This is the week that was: Pitches, Emails and Jelly
    Blog post of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. And it’s always played dividends. Tasty.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Blog] Understanding How to Engage a Growing Anti-Advertising Audience
    blog Call Tracking In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. Meet Me On The Web: The New Buyer Journey. typical buyer journey now looks like the following: Search (web).
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Blog] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. But not all blogs or content prove effective. The Zappos Blog.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Blog] Do You Know Your A, B, C’s?
    Blog: www.YourSalesManagementGuru.com. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. After this report is created, the next step is to perform a Life-time value analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Blog] 4 Lessons Learned After One Year as an Inside Sales Manager
    few years ago I wrote a blog outlining lessons I had learned after one year as an inside sales rep , and I am glad to reprise that entry to now include lessons from a management perspective. 'Next month marks an important milestone not only in my career at AG, but in my career in general. Lesson 1: Learn to prioritize your tasks.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Blog] 8 Ways What You Write Will Affect Your Bottom Line
    After reading this blog, you’ll know how to create content that converts (or how to hire amazing writers to do it for you). Think of the problems that they face, and use your blog to present solutions to these issues. Adding a bunch of fluff to your blogs will only bore or annoy your readers. Be Relevant. Lose the Fluff.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Blog] 7 Reasons Your Business Needs an Automated Welcome Email
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Reasons Your Business Needs an Automated Welcome Email appeared first on VerticalResponse Blog. Save time. It’s that simple.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Blog] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Blog Customer Success 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. Merge tag.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Blog] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    This blog is written by Jeff Ogden , President of Find New Customers , the Tampa based demand generation agency. 'Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. Everything in quotes comes from AdAge.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Blog] The Do’s and Don’ts of YouTube Marketing
    The Do’s and Don’ts of YouTube Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Ask and AOL combined!) Operating without a video marketing strategy is no longer an option.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Blog] Social selling, social business, social employees and other hype
    'It’s always interesting to see the parade of buzzwords march through the old blog reader. It''s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! No more wine and cheese.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Blog] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    The post The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money appeared first on Marketing Action Blog - Act-On. 'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Blog] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    The post The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money appeared first on Marketing Action Blog - Act-On. 'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Blog] Where’s the Passion in B2B Marketing?
    Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment [More from the blogs]. 'Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Blog] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    The key is for your business to be social, provide good content (photos/blogs/information) and be yourself! 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. Here''s what they told us.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Blog] Top Personality Traits All Managers Should Hire For
    This rep will be following the right blogs, know a ton about your prospects'' business challenges, and not be shy about asking questions. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Coachable. Coachability is the desire and ability to take feedback and get better.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Social Media Tweetable Facts
    FACT] 34% of Fortune 500 companies have a public facing blog. The post Social Media Tweetable Facts appeared first on PWB Blog. 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Twitter devours 12x more.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Blog] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? Post your blogs as LinkedIn articles. leverage many of my blog posts this way and they tend to get very high readership. 'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. Offer value.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Blog] 5 Best Practices for Engaging a Global Audience
    one-off blog post workflow will differ from a multi-market campaign workflow. Blog Content marketing strategy distribution channels Global marketing Kapost workflow '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Blog] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Because of the exciting transformation we’ve been going though, we’ve neglected our blog a bit so as we plan for the New Year, we’re getting a head start and plan to share with you what we’re doing, thinking about and planning on implementing in the new year, all right here in the coming weeks.  Not to mention our offerings have changed.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Creating Viral Content Comes Down to Just Letting Go
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Creating Viral Content Comes Down to Just Letting Go appeared first on VerticalResponse Blog. Polar vortex has a hold of us tightly.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Recruitment : The Success of a Social Referral Program
    She blogs to show brands how to use social media in their recruitment. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Some of these games quickly become viral, while others serve as marketing tools or boost awareness (UN, Farmerama). Social Recruiting
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Paul has been writing a great blog called Marketing Darwinism for years, although Paul is a marketing leader today. Write a blog like this one and engage with media interviews too. Thanks also to Buyerzone for naming this blog the Best B2B Blog of 2012. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Optimizing your SlideShares is very similar to optimizing your blog posts -- make sure you’ve keyword optimized your titles and descriptions. 2) Embed your presentation on your blog and include a blog post link in the description of your SlideShare. 6) Targeted outreach to industry blogs. 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Blog] 32 Resources to Write Great Blog Headlines
    million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. Still not convinced blog headlines are important?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Blog] The High-Payoff Referral Question No One Ever Asks — But Should
    Michael Boyette is the Executive Editor of Rapid Learning Institute and thought leader for the Top Sales Dog blog. See how in this free tool kit : The post The High-Payoff Referral Question No One Ever Asks — But Should appeared first on Marketing Action Blog - Act-On. And there’s plenty of hard research to support that.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Blog] The High-Payoff Referral Question No One Ever Asks — But Should
    Michael Boyette is the Executive Editor of Rapid Learning Institute and thought leader for the Top Sales Dog blog. See how in this free tool kit : The post The High-Payoff Referral Question No One Ever Asks — But Should appeared first on Marketing Action Blog - Act-On. And there’s plenty of hard research to support that.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog] The Social Media Manager's Guide to Staying Organized
    First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. 'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. 1) Keep an updated content calendar.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Blog] Why You Need to Start Thinking Like a Media Brand
    This includes their favourite blogs, sites, etc. If you liked these takeaways, be sure to subscribe to the Vidyard blog for our continued coverage of the Ignite B2B Video Marketing Summit. Blog Content Marketing 'As a marketer, you’re looking to create a feeling with your content. You know the one. How about baby photos?”
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Blog] SMX East 2014: Key Takeaways & Statistics from the Show
    It also makes it much easier to compile the blog post you’re reading. Takeaway: Figure out how to actually engage your audience through creative content ideas that go beyond blog posts and eBooks. B2B Online Marketing Blog 'At the beginning of October, Derek and I headed down to New York for SMX East. Brand is Everything.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Blog] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges.
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