• HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Blog] How to Work the Room at Your Next Networking Event [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal. Office Life Professional Development Daily
  • LEADERSHIP  |  FRIDAY, JULY 31, 2015
    [Blog] Interesting Infographics: The Science of Social Timing in Blogging
    Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. Getting your blog the attention that it deserves takes more than just creating great content. The highest percentage of users do their blog-reading in the morning, with readership dwindling toward the evening.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    Not only is this is a good way to get their attention initially, but it also opens the door for continued conversation. 3) Ask them to contribute to your blog. There are many benefits that accompany getting an influencer to contribute a guest post on your blog. Did you know that just 3% of people generate 90% of the impact online ?
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Blog] Creating a buzz for InsightBee - a new kind of startup
    Using some research backed thought leadership content, we created engaging blog posts, infographics, videos and social content aimed at senior execs in our two sectors. InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. We tested a lot – and learned more.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Blog] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Blog Marketing TechnologyLike most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? Video is the most influential medium for engaging online audiences and building an emotional connection with your buyers. But not all video platforms are created equal! Big data.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Blog] Delivering inbound marketing leads for a startup
    By using a smart form to gather details on our prospects, we were able to track their interactions with the rest of our content – blogs, infographics, videos and social media. Making a great landing page is no simple task. Which is why it’s always so pleasing when they work. submission rate and a 19.3% new contacts rate. Content marketing
  • VERTICAL RESPONSE  |  FRIDAY, JULY 31, 2015
    [Blog] How to Use Follow-Up Emails to Get More Opens [VIDEO]
    Our recent blog post on how to be an email marketing superhero reveals how to get a 30% lift in email open rate. For more information on our follow-up email feature, click here. © 2015, VerticalResponse Blog. The post How to Use Follow-Up Emails to Get More Opens [VIDEO] appeared first on VerticalResponse Blog.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Blog] [Ebook] How Marketing Automation Empowers Small Teams
    Ebook] How Marketing Automation Empowers Small Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How Marketing Automation Empowers Small Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That, in essence, is the name of the game.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Blog] Breaking The Rules of B2B Social Media
    You can probably find a blog post out there that supports what you want to do. You won’t need some blog post telling you what to do. When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? And they all contradict each other. Try this one.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog] How to Get a Bigger Bang from Your Press Releases
    The post How to Get a Bigger Bang from Your Press Releases appeared first on Marketing Action Blog - Act-On. Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. They were go-tos for information. They’ve lost their primacy, for one thing.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Blog] The 20 Best Sites for Wasting Time on the Internet
    The guy behind it is Randall Munroe, who worked on robots at NASA's Langley Research Center in Virginia before starting this blog. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Hey, no one can be totally productive all the time. Puppies.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Quantifying the Value of Social Media Engagement in B2B Marketing
    Million Dollar Tweets If you think micro-blog social media. blogs and online communities. primary thought leadership from blogs. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. chart is derived from the Q2 2012.
  • HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Blog] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    SEE ALSO: 5 Technology Services Blogging Blunders to Avoid. 3. Utilize keywords and phrases that your clients are likely to search for to make your blog posts rank higher in search pages. As a technology services firm, you’re probably always looking for ways to acquire new clients. This raises the question of how?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Blog] The Path to Adaptive Marketing: An Introduction
    True to its name, I expect this concept of adaptive marketing to evolve in the coming months, so stay tuned here on the Modern Marketing blog for more ideas and stories of how Oracle customers are doing it today. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt. Actionable Audience Data.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Blog] 4 Marketing Automation Must-Haves For Beginners
    Blog Analytics Lead scoring marketing automation marketing automation skills scoringWhen I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. Post pictures, videos, ebooks, blog posts, contests, and questions. This post originally appeared on the Artillery Marketing B2B Blog. Would you like your social media strategy to help increase website traffic, leads and sales? Avoiding “Ready, Fire, Aim”.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Blog] 5 Subject Line Tips You Haven’t Heard
    Sarah Tanksalvala is a freelance business, technology and lifestyle writer based in Evergreen, Colorado. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Try a pop culture reference. Hashtag it up.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Blog] 3 Actions for Marketers to Take During the Dog Days of Summer
    Actions for Marketers to Take During the Dog Days of Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Actions for Marketers to Take During the Dog Days of Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Re-evaluate your marketing process.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog] Top Free Tools To Jumpstart Your Content Creation
    The following five tools can help you overcome brain block by suggesting topics and titles for your next blog post. HubSpot’s Blog Topic Generator. This tool asks for three nouns and then provides a week’s worth of blog topics. Businesses need to create new content at an unprecedented rate. Content Idea Generators. BuzzSumo.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog] The 20 Weirdest Words Added to the Dictionary Because of Technology
    Blogging Pop Culture DailyWhether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. But we can at least share the blame with technology. Read on.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog] Content: The Show That Never Ends
    customer training blog. Who’s going to consistently develop the customer training blog once it launches? Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! John went rogue and put it up on WordPress earlier this year. We think it’s cool, but we haven’t done much with it.”. All our own.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Blog] How to Write an Author Bio That Doesn't Suck
    The most common techniques are following on Twitter or visiting your blog. As a marketing writer, Todd’s favorite place to publish uncensored marketing content is his own blog. Blogging Professional Development DailyWho wouldn't want that little bit of glory?). But what are you really supposed to write in that little paragraph?
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Blog] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. The post Marketing Automation for the New Buyer’s Journey appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Blog] The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]
    Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. Luckily, you don't have to be a designer to create awesome graphics for your blog posts. Blogging Design DailyTake a look!
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Blog] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    prospect keeps downloading different top-of-the-funnel offers, they’ve subscribed to your blog, they follow you on social media, but they’ve never taken their engagement to the next level. [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. This is the 4 th dimension of the sales funnel. What gives?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Blog] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    That way you can compare different tactics to see what works best for your business! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Here are a few tips: 1. All rights reserved. Direct Mail
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 29, 2015
    [Blog] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
    Review results of posts  – Track links that drive visitors to your blog or website so you can better understand what’s driving engagement. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn by far is the best tool for B-to-B users in my opinion. Better get going on creating one. Keep it up to date with current news.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Blog] 5 Signs You Don’t Know Your B2B Customer
    This article originally appeared on the Cintell blog. Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. For a board game, this strategy works well. But take a close look. This month?
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Blog] Digital Debris: Why Data Needs an Expiration Date
    The post Digital Debris: Why Data Needs an Expiration Date appeared first on Marketing Action Blog - Act-On. I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care many years ago. However, I decided to open it on the off chance it was something important. Yikes!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog] The Top 11 Mistakes Your B2B Website Should Avoid
    Consider starting small with a blog, even if it’s just posting a couple times a month. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. Images matter. A lot.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Blog] Create Your Industrial Marketing Plan with The OEM Standard
    Blog Feed ManufacturingManufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be. The OEM Standard is here to break the mold on the complicated and unique nature of manufacturing marketing.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Blog] Create Your Industrial Marketing Plan with The OEM Standard
    Blog Feed ManufacturingManufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be. The OEM Standard is here to break the mold on the complicated and unique nature of manufacturing marketing.
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Blog] Does Truth Belong in Marketing?
    Related to permission marketing, inbound marketing “works” by attracting potential buyers and nurturing them into customers with a steady stream of engaging blog posts, podcasts, videos, and ebooks. Markets may be conversations  (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Blog] The Big Myth About Buyer’s Journey in the Digital Age
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Sales people matter more than your digital assets. question.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Blog] My online influencer research and engagement process
    upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Blog] Calling All Video Marketers: Get Inspired and Get Recognized
    The company uses video not only on YouTube, but also on their blog and on their homepage, making sure to hit different audiences through different sources. Blog Vidyard NewsVideo marketing helps engage audiences and close more deals than any other content type. But it doesn’t happen all on its own. Pure Storage. See what I did there?).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 28, 2015
    [Blog] Small Conversion Actions Are Better Than No Conversion Actions
    B2B Online Marketing Blog Demand GenerationWhile researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based wondered how many other searchers had a similar experience. Cross-links to related products and services.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Blog] Looking Outside In: Know Your Buyers First
    Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographics*This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Then why are so many Enterprise B2B marketers missing the mark? Include the Buyers. Uncovering Insights.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Blog] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. blog makes your site dynamic by injecting new content every time an article is published.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Blog] Twitter’s New Analytics: What You Need to Know
    She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. How it Works. Good question.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Blog] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    No, this is not the same thing as sharing a link via LinkedIn and yes, I had someone ask that me not all that long ago. I'm talking about taking full advantage of the blogging platform that LinkedIn provides to everyone. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. The CMO-CIO Relationship.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Blog] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it? The Bottom Line.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Blog] 15 Resources To Help Improve Your Personal Branding
    You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Learn How To Talk The Personal Branding Talk On LinkedIn, Twitter and with blogging. Now You probably are not doing it as good as you could. How to tweet .
  • CONNECTING ELEMENT  |  TUESDAY, JULY 28, 2015
    [Blog] How to exploit the power of social influencers
    Blog case studies online reviews social influence social influencers social mediaOrganic reach for companies on social media is dwindling, meaning that fewer users will be seeing your content. The post How to exploit the power of social influencers appeared first on Connecting Element.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Blog] Use an Email Preference Center to Keep Your Email Subscribers Happy
    If your website includes a well-maintained blog that provides valuable posts and works to help acquire email subscribers, you can use your RSS feed to offer readers additional email preferences. The post Use an Email Preference Center to Keep Your Email Subscribers Happy appeared first on Marketing Action Blog - Act-On.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Blog] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Blog] The Anatomy of a Grammar Nerd [Infographic]
    Blogging Pop Culture DailyAre you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis? If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. How do we know that?
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Blog] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Blog Marketing TechnologyWith seemingly never-ending options of new technology to choose from, digital marketing is an ever-changing landscape of options. Used well, marketing automation (MA) can tell the story of how your customers interact with your brand, your content, and the people in your company, throughout the entire customer journey.
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Blog] The content marketing book you should not miss
    For example, I consider myself an expert on blogging. mean, I have been blogging for over 10 years. And I have dozens of other people that have blogged with me on Biznology, so you would think that between them and me, we’d have figured it all out, right? Most of you know that I don’t do a lot of book reviews.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Blog] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make New Friends.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Blog] Why Candy Crush is Eating Your Brain
    Nirandfar.com is the author’s blog and is a great source for more stuff on habit and behavior. I am worried that Candy Crush is eating our brains. used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. Candy Crush is extremely habit-forming. Eyal proposes a four-stage Hook Model. 1. Trigger. Action.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog] Why Personas Fail
    This post originally appeared on the Cintell Blog. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Why is this the case?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Blog] The Best In B2B Technology Content Marketing
    As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog. The B2B technology process is complicated. Content Marketing
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Blog] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. The post Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales appeared first on Marketing Action Blog - Act-On. Part one was about getting started. Now we’ll outline what defines a qualified lead.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Blog] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Most people immediately think of these four channels: Social, email, blog, and paid amplification. But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? We've all had it happen before. You spend days creating an ebook. And then.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Blog] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    This post originally appeared on HubSpot's Sales blog. Gallup's research shows that about one in 10 people possess high talent to manage," Amy Adkins writes in a blog post. To read more content like this, subscribe to Sales. Struggling to get along with your manager? It's probably not you. Yikes. Assertiveness. Accountability.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Blog] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Every couple of weeks, he publishes blog posts that include book reviews, commentary on the news, and social issues, plus Facebook employees working on interesting projects. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Content marketing in the news.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Blog] Healthcare Digital Marketing Industry Update – July
    Starting now, we’re making those updates available to all Fathom blog readers. For more timely social media updates, check back for our bi-weekly Social Media Update blog posts. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Keep reading. That makes you the “host.” Why should you care?
  • VIDYARD  |  FRIDAY, JULY 24, 2015
    [Blog] Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit
    Blog Vidyard NewsWhen you were a kid, what did you dream of becoming? An astronaut? firefighter? forest ranger? No matter what it was, or how often it changed, one thing remained the same: you were inspired by a world full of limitless possibilities, and you wanted to explore them all. Now that you’re a marketer, nothing’s changed.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Blog] 5 Ways to Modernize Your B2B Branding and Marketing Online
    B2B Online Marketing Blog Brand Management branding campaigns design marketing uxOftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Zuora’s lowercase logo is very modern, as is their website. Sleek Design / UX.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Blog] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Sarah Tanksalvala is a freelance business, technology and lifestyle writer based in Evergreen, Colorado. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Emails need images. ” 3. Fotolia.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Blog] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing in today’s environment is challenging.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Blog] Email Marketing ROI: Measure with Ease Using HubSpot
    Email Marketing ROI: Measure with Ease Using HubSpot” was the title of this blog. I bet you didn’t think it was as easy as the three steps I shared above. I kid you not; it truly is. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. HubSpot’s marketing automation software makes it pretty easy.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Blog] The Content-Ready Buyer Persona
    This post originally appeared on the Cintell Blog. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. Buyer personas done right make content marketing decisions crystal clear. . Objectives. Problems. Obstacles.
  • CONNECTING ELEMENT  |  FRIDAY, JULY 24, 2015
    [Blog] Digital First Summer School Power Hour – Digital Innovation
    We'd just like to say thanks to everyone who joined us on the first University of Birmingham Digital First Summer School Power Hour on Digital Innovation. The post Digital First Summer School Power Hour – Digital Innovation appeared first on Connecting Element.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Blog] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    The post Blue Mountains School Drives Enrollment and Revenue with Marketing Automation appeared first on Marketing Action Blog - Act-On. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with widely divergent demographic groups. Back to School. Finding New Students.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Blog] Marketers: Are You Ready for In-App SEO?
    This unabashedly cheesy but highly effective video from the Google developer’s blog clearly lays out the obvious benefits/necessities of app indexing; it also underscores the obvious impact that app-centric SEO techniques like app indexing and deep linking will have as we move to a mobile—and by extension, mobile app—dominated search ecosystem.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Blog] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps? We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Can you tell us about some of these latest findings? B2B is quite different than B2C. Indeed.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Blog] The Earnest Charity Tech Pub Quiz
    The Traces app , which we recently reviewed on our blog , enables users to create ‘content bubbles’ that can be discovered by other users of the app. Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. Focusing the mind. On offer was a ‘mind reading’ app that used ‘ Mindwave Mobile ’ headset to register the user’s brainwaves.
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Blog] Consumer Brand SEO Pulse: 7.23.15
    link]. “5 Ways to Extend Your Blog’s Reach and Grow Your Audience”. Are you trying to build your blog’s reach, but have a relatively small audience? Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. link]. link].
  • FATHOM  |  THURSDAY, JULY 23, 2015
    [Blog] Consumer Brand SEO Pulse: 7.23.15
    link]. “5 Ways to Extend Your Blog’s Reach and Grow Your Audience”. Are you trying to build your blog’s reach, but have a relatively small audience? Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week, brush up on semantic search and local optimization. link]. link].
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Blog] How to Get a Personalized Assessment of Your Website [Free Tool]
    While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site's ability to rise to the top of search rankings. Back in 2007, we launched a tool called Website Grader. Got a score below 90?
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Blog] Are All Benchmarks The Same?
    Blog benchmark. In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. Marketers always strive to achieve better results, more conversions and increase velocity to drive more revenue. Probably not. Focus.
  • VIDYARD  |  THURSDAY, JULY 23, 2015
    [Blog] Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them
    Blog Content MarketingAfter enduring 108.6 inches of snow this winter, my wife and I decided we needed a vacation. Where to?” she asked. My answer? Disney World. You may wonder why a grown man without any children would seek warmth and refuge in this crowded theme park. Navigating the Internal Battles for Video Resources. Now What?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Blog] Will This Movement End Long Wait Times And Customer Service Nightmares?
    One of the first promises I made when I first started blogging, was thatI would not start fights with people. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. And hang up on you.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 23, 2015
    [Blog] How to Make Your Emails Pop in the Inbox
    Get a more polished, professional look with these design techniques to get your emails read and your audience responding. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. To read an article?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Blog] How to Speak at the Social Tools Summit
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Conferences
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Blog] 7 Lessons To Help You Produce Content That Converts
    In this blog, I’ll highlight the seven most important lessons that I wish I had known from the start, with the hope that my insight helps other content marketers create high-value content that coverts. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? What gets measured, gets managed”.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Blog] Big Best Buy Blunder: $200 Gift Cards for $15
    Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Best Buy owes Amazon a lot of gratitude right about now. Whoops. Surely the company has to honor the purchase, right? Past Pricing Mistakes. What to Do. Ecommerc
  • CONNECTING ELEMENT  |  THURSDAY, JULY 23, 2015
    [Blog] Five UX lessons from Usability Week
    Blog Birmingham content agency Design agency digital copywriting email agency Midlands mobile design responsive design usability user experience UX website designWant your target audience to feel engaged and encouraged to buy? Then user experience (UX) is your best friend.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Blog] Fun with Mnemonics: Set SMART Marketing Goals
    The post Fun with Mnemonics: Set SMART Marketing Goals appeared first on Marketing Action Blog - Act-On. Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). Without goals, we often lack direction and focus. You’ve probably already heard of the term “SMART goals.”
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Blog] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Blog posts. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Fully-equipped and provisioned charter boats can cost a few million dollars. But without bait, not many fish will be caught. Increased brand awareness.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Blog] 5 Things you Need to Consider when Building a Marketing Tech Stack
    Blog Marketing TechnologyA marketing tech stack may not be as delectable as a warm pile of soft and fluffy, freshly cooked pancakes, dripping with butter and bathed in sweet syrup. Those plump blueberries, delicately chocolate-dipped strawberries, and … oh, whoops – this is not a post about pancakes. Getting a Handle on Your Own Stack.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Blog] Content Is The Key To Social Selling Success
    Check out this social-selling problem solver’s cloud blog at Cloud Disruption. well-crafted blog post or a curated article passed on from HBR.com to your customer can help thwart the ‘same old objection’ that you hear. Content marketing is the key to open the door to your social selling success. However, we do all of that with content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Blog] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content. Sign up for the VR Buzz – our weekly newsletter that gives you advice on all things marketing for small and medium businesses. © 2015, VerticalResponse Blog. Save time.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Blog] Gmail Provides Email Deliverability Data to Senders
    The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Blog] 12 Marketing Techniques to Increase Your Firm’s Visibility
    consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Optimize your website pages, blog posts, and other content landing pages. Research publications including blogs, newsletters, and online publications that your target audience reads.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Blog] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Score Your Data, Score Your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sometimes we hit a home run; other times we get shut out.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Blog] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog. But lots had changed on the Marketing blog since that test was run. Our Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Blog] If you can’t measure marketing ROI, find the right alternative
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We’ve all seen it. No one cares!!
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Blog] How Marketing Automation Can Release You from Spreadsheet Purgatory
    The post How Marketing Automation Can Release You from Spreadsheet Purgatory appeared first on Marketing Action Blog - Act-On. Let’s be honest – spreadsheets are a marketing nightmare. Spreadsheets still have their place in many organizations; that place is just no longer the command center of your sales and marketing operations. The answer?
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