• VIRALLY BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] What is next for content marketing?
    appeared first on Content Marketing, Virally Blog. 'Content marketing is no different to any other form of marketing in that there will always be poor examples of how not to do it. Advertising is not bad per say, its bad advertising that is the problem. How can they not be sure? You either are or you are not? Events
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Business Casual: How to Navigate the Workday in Style
    The post Business Casual: How to Navigate the Workday in Style appeared first on Marketing Action Blog - Act-On. 'Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. Professional Attire Depends on Where You Work. That generally depends on where you work. Creative Side.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] The Power of the Pivot: Get Started with Excel Pivot Tables
    The post The Power of the Pivot: Get Started with Excel Pivot Tables appeared first on Marketing Action Blog - Act-On. 'If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. What is a pivot table? Time savings and efficiency. Low memory usage. Pivot tables won’t slow down your PC.
  • VIDYARD  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] This Team’s Conquered The Culture Video. Here’s how.
    Blog Video Marketing Trends 'Culture. It’s all the buzz. But it’s about more than open offices, free lobster lunches, and dock chairs. It’s about the people. And what better way to showcase your people than with video? You’re skeptical, aren’t you? Just watch. mean … hello! And Plasticity’s done this for every team member. Here’s how.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] The Evolution of B2B Marketing—Brain to Brain
    From the colours in your company logo, to the size and colour of your  “click here” button, to the graphics on your landing page, to the content on your blog, to the download link in your email newsletter—there is no limit to the permutations and combinations you can use to effectively influence buyer behaviour. Target specific personas.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] Six Key Elements of Successful B2B Social Media Strategies
    B2B Online Marketing Blog Social Media Strategies 'There is a misconception for some that a social media strategy is easy to develop and implement. You must remember that ease of use also creates a low barrier to entry. Anyone with an email address can create an account. But complete immersion is not the only solution. Focus. Perception.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    In the example below, the sitelinks include: Log in, Pricing, Marketing Blog, Features, Non-Profit and About. Odds are, your homepage is the top linked content, but you might discover that a blog post you wrote 2 years ago is still compelling. © 2014, VerticalResponse Blog. Adjust Your Sitelinks. Fetch as Google  .
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    In this blog post, we’ll discuss five traditional advertising options to promote your restaurant locally in Saint Petersburg, Florida. 'This post came from Restaurant Engine and I liked it so I want to share it with local restaurants in St. Petersburg, Florida. You can view the original at.  link]. “What is marketing? Absolutely.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] 4 Things You Can Learn From Non-Profit Social Media Success
    Things You Can Learn From Non-Profit Social Media Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns. Let’s take a look. 2) Empower Your Fan Base.
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] Why Do Marketers Struggle with Content Marketing Effectiveness?
    Blog buyer insights Buyer persona content marketing Demand Generation Marketing effectiveness 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] An Illustrated Guide to Organizational Structures [Free Ebook]
    Adapted from HubSpot CMO Mike Volpe''s INBOUND presentation / blog post, " How to Structure a Marketing Team of Any Size. "). 'I remember my very first day of work at my very first startup. was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. What the hell is this?” That’s awesome.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    'If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. have more than doubled and continue to grow. Pinterest
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] Thanks (Twitter) Giving (A Great List to Follow)
    Though such voices still command large audiences, blogging and social networks have greatly increased the number of voices that can be heard. 'As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. Happy Thanksgiving!
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. The post The Never-Ending Cycle: Content Informs Data Informs Content appeared first on Marketing Action Blog - Act-On.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] 4 Powerful Reasons to Use an Editorial Calendar
    ”) But these same people can talk with coworkers and rattle off three, four, even ten issues around their business that would all make terrific blog posts. Or your company is about to bring out a new product you should be blogging about, or your PR department is issuing a press release. It’s also time to reassess your methods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Blog] What would I do if I were starting my blog from scratch?
    If you are just building a blog from scratch, here are the foundational steps I would take to do it. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. So I changed it.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Blog] How to Recycle Your Old Content for Clever Social and Email Marketing
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Blog] The 6 Most Common B2B Questions about Twitter
    In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Someone who just purchased a new house, for example, may be very interested in a blog post on the top three things to know about homeowner’s insurance. 10) Blog or Newsletter Subscriptions. 'Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. And it’s what consumers want.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Blog] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. © 2014, VerticalResponse Blog. The post 4 Emails Your Service-Based Business Should Send appeared first on VerticalResponse Blog.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Blog] 11 expectations to have from a great SEO proposal
    SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. This occurs through a blog, newsletter, PR releases, and social media sharing. '54% of consumers find a website through natural search (source: Forrester ). How do you know?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Blog] 4 Keys to Creating a Differentiating Customer Experience
    Based on post blog activity, there seems to be some interest in the topic. 'Recently I wrote about five ways to create an engaging customer experience.  Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Tips To Prevent Cart Abandonment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon. Timing is Important. Incentivize Further.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    across their wide range of blogs and social networks. The post Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore appeared first on Marketing Action Blog - Act-On. BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. First things first …. What is Advocacy Marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Blog] Lead Nurturing: What it is, and what it is not
    Lead Nurturing: You can’t automate trust [More from the blogs]. 'Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. We discussed the challenges of communicating what is and isn’t lead nurturing.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Blog] 7 Must-Know Writing Tips [+Examples]
    Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. The post 7 Must-Know Writing Tips [+Examples] appeared first on Writtent Blog. 'Image source. Wondering which writing tips will actually boost your productivity and success? Plan Your Content.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Blog] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about  10 times more likely to engage, embed, share, and comment on video  content than blogs or related social posts. How much of your latest blog post did readers consume? Blog Content Marketing
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Blog] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    The way you brand yourself is by understanding the tools that enable you to become a thought leader, to write a blog and have your voice out there. He has been an important thought leader for decades, offering practical advice as the #1 National Best author, speaker, consultant, Twitter, blogging, etc.  About the Award. Recognition.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Blog] Why People Are Ignoring Your Emails [New Ebook]
    Thoughts about [title of their blog post]. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. But they all say the same thing: Include a first name in the email. Avoid using business jargon.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Getting links to the company website via a customer-centered blog that does not simply push products. 'The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Elimination or minimization of channel conflict. Download Now.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Tip #1: Share stories. Ask the people you help to share their story.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 4 Reasons why you should be treating your emails like a blog
    They’re not treating their emails like blog content. I’ve compiled four big ways your emails should be more like blog content than you realize. You’d never publish a blog without an image, so apply the same principle to your email marketing. You’d never publish thin sales-driven content on your blog. and Visuals.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] How to Gain More Subscribers on YouTube
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Gain More Subscribers on YouTube appeared first on VerticalResponse Blog. All rights reserved.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] Content Marketer: Meet the Speechwriter
    But the speechwriters leaned forward eagerly as Foust described the thought-leadership apparatus he’s building far beyond speechwriting at UPS, including a blog called Longitudes, which publishes the ideas of 30 experts — most from outside the company — on logistics, trade, e-commerce, innovation and globalism. Don’t feel bad.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    She blogs to show brands how to use social media to create an engaging online presence. 'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? Sofie is Community Manager at Engagor.com.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] There’s No Difference Between Black, White or Green people
    One of the reason I blog is for Search Engine Optimization, WordPress says that SEO is built-in and every post says “Hey Google. 'Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google. Nice to meet you.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] It’s the Little Things: How HubSpot Writes Microcopy
    Go Fug Yourself , a fashion blog that assesses stars'' outfits on the red carpet. While fashion blogs aren''t in her usual repertoire, Beth says the writers behind GFY "never cross the line into just tearing someone apart; they''re always funny and helpful and warm. 'Have you ever run into an error message that made you smile?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] New Research Says Documenting Your Content Strategy is Critical
    According to CMI founder, Joe Pulizzi (who wrote a great blog post on the results), “This year we found that a large percentage of marketers are operating under a “verbal strategy.” The post New Research Says Documenting Your Content Strategy is Critical appeared first on Marketing Action Blog - Act-On. The average is 28%. Learn More.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] Digital marketing shifts coming out of AdTech 2014
    Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels. Disclosure: gShift is a sponsor of The Marketing Companion but I have not been compensated for this blog post. How do you envision these shifts will impact your business? Content confusion. Conclusion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Blog] 29 Charts & Stats on What Matters Most to Marketers Right Now
    10) Both B2B and B2C companies are most focused on projects relating to blogging, growing SEO, and distributing/amplifying content. 11) The highest performing agencies and vendors spend the most time on blogging, SEO, and content promotion -- the activities that drive the greatest ROI. 'The best marketers I know are curious.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] SEO Isn’t Dead: 10 Ways to Use It for Business
    For more insight, I recommend our blog  Keyword Strategy the Right Way. People absolutely love high-quality list blogs. In fact, he’s able to prove that this approach has helped him outrank some seriously high-authority blogs, including Google’s own content guidelines! But here’s the thing. Image source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 4 Attributes of Your Next Content Marketing Superstar
    For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. improving SEO and customer service. ?building
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social. Answer.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […]. Author information. Neal Schaffer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Should CTR be a Key Performance Indicator for B2B Advertisers?
    B2B Online Marketing Blog Search Engine Advertising 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This means that CTR is key in determining your Quality Score.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    blog Google 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 9 Must-Attend Retail Trade Shows for 2015
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 9 Must-Attend Retail Trade Shows for 2015 appeared first on VerticalResponse Blog. MAGIC February 17-19, 2015 Las Vegas, NV.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. 'It’s hard to believe 2014 is almost over! She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] WordPress.com and Search Engine Optimization
    'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 7 Questions to Ask Before Creating a Video Campaign
    great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Questions to Ask Before Creating a Video Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Fabtech Expo Recap
    You can read more about the keynote and Day One highlights on Fabtech’s blog. You can see video and other highlights from Day Two on Fabtech’s blog. 'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. manufacturing employers need. Manufacturing at Wal-Mart.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] A Beginner's Guide to Retargeting Campaigns
    Two months later, they discover your latest blog article, and then decide to download that ebook. few days after that, they decide to check out another blog post. 'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Let''s dive right in.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Should You Send Holiday Newsletters?
    Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. 'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Why Don’t We Market To Our Customers?
    Blog Analytics Convert customer marketing data governance Demand Generation Strategy Engage Nurture '* This post first ran in July 2014. With end of year around the corner, don’t forget about your customers. They should always play a part in your Demand Generation Strategy. Lack of Data Governance. Lack of Demand Generation Focus.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    Sharing content in the group that provides links back to your blog, website and landing pages encourages clicks and shares to drive more people to those pages. 'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. Start with your Product or Service in Mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Impostor Syndrome: How I finally learned I was smart
    One student reported that the very first blog she published after taking my course did more for her business than anything she had done before. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. 'By Betsy Kent, {grow} Community Member.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Dealing with Difficult Co-Workers
    The post Dealing with Difficult Co-Workers appeared first on Marketing Action Blog - Act-On. 'Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. And after all, isn’t a challenging co-worker just another obstacle?
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Blog] Lead Scoring Strategies for Agencies: Best Practices
    The post Lead Scoring Strategies for Agencies: Best Practices appeared first on Marketing Action Blog - Act-On. 'How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    ” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. 'You may have “met” our friend, “Modern Mark.”
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] 7 Critical Components of Believable Testimonial Videos
    Blog Video How-To 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive. Set Expectations. Share your vision for the video, too. Fart to Start.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Google Rolling Out Mobile-Friendly Label in Search Results
    In its blog post announcing its “mobile-friendly” rollout, Google stated that a web page is “eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:” Avoids software that is not common on mobile devices, like Flash. Definitely yes.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] 10 Commandments of Social Media For B2B
    Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. When creating your calendar make sure to detail when content (i.e.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Creating Sales Funnel Content for Manufacturing Marketing
    How-to blogs, easily shared infographics, and compelling videos are some of the content types that will accomplish this. Some appropriate content types include: white papers, blogs, case studies, and informational videos. Content Marketing Manufacturing B2B / Technology blog content content strategy Online Marketing Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Aligning Departments Blog Posts: 3 Ways Sales and Marketing Can Align Towards Sales Enablement. Branding For Unity. The Marketing Department Is Your Biggest Ally. Knowing When To Say “No”.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Shoppers should be able to get the coupon or go to a blog post by clicking on the one, easy-to-spot call to action in your email. Create blog posts that help holiday shoppers. © 2014, VerticalResponse Blog. The post 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers appeared first on VerticalResponse Blog.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Involving SEOs in the content creation process
    Utilizing this information, an SEO can offer suggestions in terms of: Type/format – blog post, infographic, video, interview, roundup, podcast, etc. 'If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. Offer Suggestions Based on Past Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] 7 Ways to Promote Your Slideshare Presentation
    Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Presentations can be both hosted and noticed […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. SlideShar
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Last Minute Lifts – How to Increase Traffic on Black Friday
    Last Minute Lifts – How to Increase Traffic on Black Friday was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. Set Up Triggered Campaigns.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    Whether you’re delivering a report to your boss or editorial content to your blog readers, visualization can turn glossed-over data points into a convincing, memorable story. 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. That''s where data comes to your aid. The Value of Data Visualization.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] 22 Must Know SEO Writing Tips for Higher Rankings
    Blogging platforms like WordPress (especially when you add the right plugins) make it easy to write and search engine optimize. Long, in-depth blog posts and articles tend to perform well in SERPs. Promote via social media, blogs, forums, and other relevant channels. Blogging Content Creation Content Strategy Copywriting
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Storytelling.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog] Email Metrics that Matter: Key Data for the Holiday Season
    Check out Act-On’s free toolkit: The post Email Metrics that Matter: Key Data for the Holiday Season appeared first on Marketing Action Blog - Act-On. 'As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. The opt-down option.
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    Blog Demand Generation Strategy Demand Generation Transformation implementation KPIs Marketing metrics 'The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Do you really have all the right stakeholders in the room? Keep the ultimate goal in mind.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    B2B Online Marketing Blog Demand Generation 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. We’ve been covering industry news  (i.e., Forrester’s New B2B Buyer.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    It remains one of the top posts on my blog. Let’s discuss on my blog? 'About a year ago, we sparked a heated discussion over email marketing vs. social media. think it’s a good idea to revisit this discussion now.  The same is also true in the B2C area but B2B is particularly plagued by a ton of noise. What’s even better? It’s free!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Joby, a camera accessories business, for example, created a “12 Days of Giveaways” on its blog and promoted it on Twitter. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Keep a running list of all your marketing collateral—webinars, whitepapers, blogs, etc.—and Get to know more about Amanda on her blog:  6.5Sense  . 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. BUILD THE ULTIMATE CONTENT PLAN. PERSONALIZE YOUR WEBSITE EXPERIENCE.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Perfecting the Art & Science of Engagement Marketing at Panasonic
    Perfecting the Art & Science of Engagement Marketing at Panasonic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. A: How do you measure your success?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Even linking our old blog posts to new blog posts can help boost link credibility. 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. After all, according to Crestodina, “Traffic x Conversions = Success” in content marketing. You Need to Earn Your Market.”
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Facebook Best Practices.
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] WTF is Content Marketing, Anyway?
    'Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. Photo Image Credit: Econsultancy. At that moment a simple but profound question came to mind: WTF is Content, anyway?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    You can keep up with David at his blog, Customer Experience Matrix. This blog post is an edited transcript of the third portion. 'Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. Atri Chatterjee is Act-On’s Chief Marketing Officer. Determine your business goals. Thank you.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] Your New Go-to Guide to Content Promotion [Free Ebook]
    We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck! 2) Launch day. 3) After the launch.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Blog] 8 Ways to Get More Value from Your Next Trade Show
    The post 8 Ways to Get More Value from Your Next Trade Show appeared first on Marketing Action Blog - Act-On. 'Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. However, without the right strategy, these events can be a waste of time, money, energy and patience.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Blog] Move Prospects Through the Buying Process with Video
    Blog Video Thought Leadership 'Video content marketing has officially reached the mainstream and unless you’re prepared to put your neck out and take some calculated risks, your carefully sculpted content WILL fall into the abyss. Diversifying your Video Output. The flexibility of video is truly unrivalled. Think Outside the Player.
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Blog] 5 Tips To Drive Member Engagement
    Remember, email marketing is still one of the most effective channels to boost blog readership and traffic to your site. 'I recently had the pleasure of moderating a panel of some of the association community’s digital marketing advocates and leaders. Kellen Company’s Anna Maltabarow gives a recap of the event here. Create once and use again.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Blog] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. don’t care anymore, What do you think?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Blog] Put a Little Personality into Selling
    Blog:  www.YourSalesManagementGuru.com. 'Put a Little Personality into Selling. The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it. The Director is to the point, and focused on the job. Sales Training
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Blog] Your December Holiday Marketing Checklist
    © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Your December Holiday Marketing Checklist appeared first on VerticalResponse Blog. Week 1: Nov. 30 – Dec. Not so much.”
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Blog] [TIPS] How to Recruit a Hacker for Your Company
    She blogs to show brands how to use social media in their recruitment. 'Check the web and you’ll see a lot of people ask about hackers and how to become one. But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Blog] [Infographic] The 3 Rs of Content Marketing
    'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. One way to fix this is to rewrite your content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 17, 2014
    [Blog] What I Really Want to Know About My Sales Reps' Qualified Leads
    'If you follow the Sales Prospecting Perspectives blog, you are aware that the subject BANT has been extensively covered , and the acronym has been deemed “dead.”. The sales term “BANT qualified lead” has become the bane of my existence since becoming an inside sales manager at AG Salesworks, a client-based organization.
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