• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Study: How Much of Your Content Marketing Is Effective?
    For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Staffing and Launching Your Content Marketing Program
    blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Airbnb CMO ‘appalled’ at the lack of ethnic diversity at Cannes
    Opentopic blog >> marketingweek.com Jonathan Mildenhall, CMO for Airbnb says he is “appalled” at the lack of ethnic diversity at Cannes this year, as he urges marketers to do something about it. Mildenhall also spoke to Marketing Week about the need for more gender diversity. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Reasons Inbound Marketing Campaigns Fail – And What To Do About It! [Infographic]
    Opentopic blog >> blog.hubspot.com Implementing an Inbound Marketing campaign is not always an easy process. Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. Campaign mistakes can dramatically. Marketing ROI Cmo marketing roi
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Blog] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. There’s no way around it, digital communication is the way of the world and it’s only going getting bigger.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Where Instagram and Facebook advertising converge and where they differ
    Opentopic blog >> techsite.io It may require some adjustments for the form factor, but don t reinvent the wheel. Yes, mobile has grown to represent the lion s share of Facebook s ad revenue — but it s 100 percent of Instagram s. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things must come to an end.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] What is Marketing Automation?
    Opentopic blog >> huffingtonpost.com Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Do you hear people talking about software that can help you but wonder, “What is marketing automation?” Maybe.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] 5 Incredibly Costly Big Data Marketing Mistakes
    Opentopic blog >> channels.theinnovationenterprise.com Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations. Average losses are approximately 12% of revenue. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] 6 tips to help you meet your media relations goals
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Don’t Overlook These Foundational Tools When Developing Your Content Strategy Content Curation Marketing Business Blog
    Opentopic blog >> opentopic.com Yes, the majority of companies are increasing content marketing investment—75 percent to be exact, based upon a recent survey of 1,030 marketers. What’s a great start. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] How to Use Video Marketing to Boost Lead Conversion
    Opentopic blog >> xoombi.com Are you harnessing the power of video in your marketing strategy? recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Traffic University Internet Marketing
    Opentopic blog >> opentopic.com ROI and Results driven internet marketing services allow your company to focus on your business while we. Execute effective digital marketing strategies with an Internet Marketing degree from Franklin University. Internet Marketing Product Reviews While most people find it easiest.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Content Marketing Metrics and Tools You Should Be Using
    Opentopic blog >> opentopic.com Anna Sonnenberg is an experienced writer and editor who focuses on digital marketing, travel, and natural products — but rarely all at once. With a background in research and the arts, Anna has a solid sense of the art of storytelling, along with a drive to gather the supporting data.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] 9 Ways to Leverage Marketing Automation at Events
    Opentopic blog >> opentopic.com If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Blog] 5 Ways to Amp Up Your Mobile Marketing Strategy
    You could print your Snapcode onto branded swag,  upload it as a Twitter profile picture, add it to your blogs, and share it across your other channels  to build your brand presence and grow your social media following. 5. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging. Talk about access! Mobile Website.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Blog] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    For example, a YouTube video becomes a podcast, becomes a blog post, becomes a graphic, becomes a syndicated post. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. See something that strikes your fancy? Stunts.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Blog] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: Email Forms & the Worst Guy at the Party. What do you do?”. instead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Blog] How to Write a Great Email Signature: 9 Tips With Real Examples
    Read this blog post to learn how to optimize emails for different email clients. The average office worker sends 40 emails per day. So if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Blog] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Everyone has to start somewhere—and I suggest you begin with a simple video blog. The post Why Video Should Play a Vital Role in Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Simple.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Out of the box Is The Way To Go About The Box
    Opentopic blog >> businessworld.in Kartikeya Sharma of iTV network doesn’t play by the book. Having started. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Kantar Worldpanel partners with Facebook to expand ad measurement
    Marketing ROI Cmo marketing roi
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Blog] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You can read about it on the Act-On blog.). There are plenty of how-to articles out there; just search for “how to ask for reviews on social media” (here’s one from the Moz blog with an emphasis on local B2C; for B2B, read “ 7 Things About Online Reviews Every B2B Business Needs to Know.”It’s Let’s get this out of the way first.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Blu-ray victory means royalties, royalties, royalties
    Opentopic blog >> cnet.com Forget about customer satisfaction or superiority of image quality. The real issue in the war between Blu-ray and HD DVD was about royalties. It will also get. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Blog] Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday
    Opentopic blog >> moz.com The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Report: Social media is marketing’s domain
    Opentopic blog >> fiercecmo.com Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Real Talk: What Will It Cost You to Get Safe SEO?
    Opentopic blog >> business.com SEO is a critical consideration for any entity that wants to manage a strong web presence. Anyone that takes SEO seriously understands there’s more to it than selecting a list of keywords and throwing them into content. It’s also a task better. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Full text of “Comm Solutions”
    Opentopic blog >> archive.org – Solutions create. connect. secure. Quaker Lane -Malvern, PA 19355 Phone: (610) 644-5155 FAX: (610) 889-0484 info@commsolutions.com www.commsolutfons.com STATEMENT OF WORK Mechanicsburg Area School District Aruba Outdoor Wireless Prepared By: Douglas M. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] COMM SOLUTIONS SELECTED AS A PHILLY.COM TOP WORKPLACE 2015
    Opentopic blog >> onlineprnews.com Comm Solutions is pleased to announce that it has been selected as one of The Top Workplaces in Philadelphia. Online PR News – 09-April-2015 – Malvern, PA – The Top Workplaces are determined based solely on employee feedback. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] The marketer’s guide to mobile ad formats
    Opentopic blog >> clickz.com The mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Old-form online media buying has been superseded. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Marketing & PR Manager in North West
    Opentopic blog >> opentopic.com Are you a successful and multifaceted marketing professional with the ability and ambition to grow a marketing function from the ground up? Do you have an excellent understanding of PR, marketing and business strategy? If so, we want you! Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] 9 Ways to Leverage Marketing Automation at Events
    Opentopic blog >> opentopic.com If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Managed Services: Hidden Costs & Risks
    Opentopic blog >> opentopic.com Hidden charges and risks tend to lurk in managed service offerings and will derail efforts to achieve a fixed monthly cost. Hidden charges and risks tend to lurk in managed service offerings and will derail efforts to achieve a fixed monthly cost. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] City of Austin Selects AgileAssets Pavement Management System
    Opentopic blog >> opentopic.com AgileAssets Inc., a leading global software company headquartered in Austin, today announced that the City of Austin selected AgileAssets® Pavement Analyst™ software to replace their legacy pavement management system. The annual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] How B2B Marketers Can Deliver Personalization At Scale
    Opentopic blog >> demandgenreport.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. This way we can.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Innovid Named Best Place to Work in Los Angeles
    Final rankings. Marketing ROI Cmo marketing roi
  • EMEDIA  |  THURSDAY, JUNE 23, 2016
    [Blog] Storytelling Tips for B2B Content That Converts
    Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesIf you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Cannes Lions 2016: Will consumers pay for branded content?
    Opentopic blog >> campaignindia.in Will consumers pay for branded content? They will if they find entertainment worth paying for, contended some speakers at the Entertainment Lions. The new segment at the Cannes Lions International Festival of Creativity 2016, saw speakers discussing how brands can harness the power of entertainment.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] 10 Marketing Blogs All CMOs Should Read
    Opentopic blog >> entrepreneur.com Online marketing isn’t a passive game; it demands active participation. You know your competition is going to be quick on the uptake, so if you want to stay ahead of them, you need an effective roster of news sources and blogs to consult. Ideally, you’ll have.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] How Facebook Ads Boost Your PPC Advertising Results
    Opentopic blog >> business2community.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. Adverts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] City of Austin Selects AgileAssets Pavement Management System
    Opentopic blog >> streetinsider.com AgileAssets Inc., a leading global software company headquartered in Austin, today announced that the City of Austin selected AgileAssets® Pavement Analyst™ software to replace their legacy pavement management system. The annual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Hospitality Net – Deep Blue introduces MyDeepBlue Dashboard
    Opentopic blog >> hospitalitynet.org Latham, NY — Deep Blue Communications announced today the release of their latest product MyDeepBlue Dashboard for hotels, large indoor / outdoor venues, amusement parks and conference centers across the country. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Over 90% of Enterprise Companies Undervalue Search Marketing and Risk Losing Key Customer Segments
    Opentopic blog >> finance.yahoo.com WASHINGTON, June 23, 2016 /PRNewswire/ — Search marketing takes a back seat to other marketing channels used by large enterprise companies, as indicated by a new survey released today. Marketing ROI Cmo marketing roi undefined
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] 4 Secrets to Data-driven Marketing Success
    Opentopic blog >> business2community.com Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. For good reason. Users benefit.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Innovid Named Best Place to Work in Los Angeles
    Final rankings. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Search Still Too Difficult For Some To Prove ROI
    Opentopic blog >> mediapost.com Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment, especially for search engine optimization (SEO), according to a new survey released Thursday.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] The Future Of Ecommerce And How Search Fits In
    Opentopic blog >> mediapost.com The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn’t guarantee an advantage for brands when it comes to ecommerce. SearchBlog asked Jonathan Opdyke, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] How to (effectively) analyze Marketing ROI using Churn Rate
    Opentopic blog >> blog.chartmogul.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] A Close Look At The Numbers: Content Marketing in 2016
    Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] A Close Look At The Numbers: Content Marketing in 2016
    Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? We got ‘em.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Marketing Plan 101: Important Points to Remember
    Opentopic blog >> searchenginejournal.com One of the primary roles of a marketing practitioner is to draft a marketing plan. It serves as the blueprint for all marketing initiatives and activities of the brand. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy
    Opentopic blog >> marketingprofs.com Two major considerations differentiate marketing strategies from one another. The first consideration is that the bottom line is what really matters. For most marketers, the bottom line is. Marketing ROI Cmo marketing roi
  • VISUALLY  |  THURSDAY, JUNE 23, 2016
    [Blog] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. We’ve added an image that contains our old logo, which was an appropriate representation of what our organization once was – a live blogging platform. This evolution was natural.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog] Applying Consumer Market Web Usability Lessons to Professional Services
    million blogs. Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? times*. Sound familiar?
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Blog] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    The DCSC acts like a content factory, where talented experts focus on creating blog posts, whitepapers, and e-books, and help fuel Energy University. Using our blogs as a content hub, we launched our first bedrock pieces of content on specific IT subjects like edge computing, the Internet of Things, and data center planning.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Former Tesco CMO Matt Atkinson on his new role reinventing Saga for today’s over-50s
    Opentopic blog >> marketingweek.com Matt Atkinson is on a mission to refresh over-50s group Saga and make it relevant and exciting for today’s ageing population. With a 55% spike in pre-tax profit he’s on the right track but keeping up with this increasingly demanding demographic is no easy task. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Multiply Leads and Boost ROI with Landing Page Best Practices
    Opentopic blog >> blogengage.com No one Down Voted this story yet
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] New Art & Digital Marketing Directors
    The recent additions came. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Laser Interferometer Gravitational-Wave Observatory Relies on Nexsan E-Series
    Opentopic blog >> storagenewsletter.com This is a Press Release edited by StorageNewsletter.com on 2016.06.23 Nexsan, Inc. The LIGO research project confirms a major prediction. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Managed Services: Hidden Costs & Risks
    Opentopic blog >> nojitter.com Hidden charges and risks tend to lurk in managed service offerings and will derail efforts to achieve a fixed monthly cost. Hidden charges and risks tend to lurk in managed service offerings and will derail efforts to achieve a fixed monthly cost. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] SEO Survey – What Companies REALLY Think
    Opentopic blog >> polepositionmarketing.com I’ve been in SEO for more than 18 years now, so it surprises me that a number of companies still aren’t seeing the value in SEO and digital marketing in general. Such is the case with the 2016 Enterprise Marketing Strategy recently conducted by Clutch and R2integrated.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] General Mills eschews marketing norms in a bid to make its brands ‘ageless’
    Opentopic blog >> thedrum.com A rap album and a dried pasta product aimed at mums might sound like a bizarre combination but at General Mills taking an “ageless” approach to its marketing sent sales of its Hamburger Helper brand up by 30 per cent. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Marketing strategy paperLinkedSelling – LinkedIn Marketing
    Opentopic blog >> cabolezyno.dynu.com Strategy. Here on Small Paper Things Blog I share my digital marketing secrets and business tips for creative. We work with you to design a strategic LinkedIn campaign that achieves your marketing and sales goals. One of the ways. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Why Engagement Trumps Reach in Influencer Marketing, Every Time
    Opentopic blog >> socialmediatoday.com It’s not how big your following is, it’s how effectively you’re able engage your audience that makes the biggest difference to your bottom line. For a long time, reach was the golden fleece of online marketing. An influencer’s flashy follower count might. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Marketing & PR Manager in North West
    Opentopic blog >> thedrum.com Are you a successful and multifaceted marketing professional with the ability and ambition to grow a marketing function from the ground up? Do you have an excellent understanding of PR, marketing and business strategy? If so, we want you! Marketing ROI Cmo marketing roi
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Blog] Straight from the Horse’s Mouth – Content Buyers Want
    Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Think about where there may be a gap in your current content strategy. Does your content fill a void?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Blog] How to Find Influencers for B2B Online Marketing Campaigns
    If you’re looking to find influencers on a topic and establish relationships for potential guest blogging opportunities, sorting by domain authority will improve results. B2B Online Marketing Blog Online PR b2b influencers how to find influencers identify b2b influencers identify influencers influencer marketingAnd how can you use it?
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Blog] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Blog Thought LeadershipThere’s a principle in economics that lies at the heart of how the entire economy works: scarcity. Scarcity is the simple concept of something being in short supply. It’s the idea that there is not enough supply of some resource to meet the demand of that resource. Scarcity is everywhere. Scarcity isn’t a bad thing.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Blog] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    As you mentioned, my blog chiefmartech.com, for about eight years, I've really been look at the intersection of marketing and technology. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. They discussed how ABM is revolutionizing the marketing sphere and ways to practice ABM successfully. Scott: Wow, okay.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Blog] Read All About It! 7 Steps to An Effective Email Newsletter
    Other examples of informative newsletter content: Blog posts. Use these elements in conjunction with highly visible call-to-action buttons that lead readers back to your site, blog, or social media network for more information. Steps to An Effective Email Newsletter appeared first on Vertical Response Blog. Bring it. Reviews.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?
    Opentopic blog >> business2community.com In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. Current research says that in-app. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Blog] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    And read this blog post for 14 PowerPoint presentation tips to make your designs more effective, along with free templates.). Read this blog post to learn more about how to accurately predict your future sales.). 7) Come in with a negotiation strategy. Click here to learn more about how to enter the pitch-off.). said Corcoran. Right?
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Blog] Insights from the chief marketing technologist of an $18B firm
    believe the future of marketing is in the hands of people who can compose a compelling blog post with personally-generated creative, while laying a few lines of Javascript and building a visualization of the results of the post with some code from D3. Tell us a bit a about your background — what did your career path look like? ” 8.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Blog] How Google’s failure helped me become a dramatically better writer
    In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. And the death of Reader made me a better writer. I had accumulated a collection of about different 75 blogs in my reader. Blog Reader was useful, but it also pulled me into its undertow.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Blog] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. The panelists offered tangible best practices for everyone in the audience—including Berry and Becker’s advice surrounding the value of blogging to gain expertise. However, the content space is noisy. Ask a CMO.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Blog] The Four Best Online Education Tools For Business Pros
    In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. Pricing: free.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Blog] Tesco 13-weeks Group Like-for-like Sales Up 0.9%
    Opentopic blog >> rttnews.com British supermarket chain Tesco Plc. TSCDY) reported that Group like-for-like sales grew by 0.9% for the 13 weeks to 28 May 2016, with positive like-for-like sales growth in all regions. Total sales, Including a small contribution from new store openings, grew by 1.1% at constant rates. including.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> adseedata.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Mondelez seeks to find ‘new ways of working’ as it launches ‘fly fearless’ model globally
    Opentopic blog >> marketingweek.com Mondelez chief marketing officer Dana Anderson announced today that it is rolling out its ‘fly fearless’ model, which seeks to change the way it work with agencies, on a global scale as it seeks to find “new ways of working”. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] How to Market Your Brand Through Live Events
    Opentopic blog >> entrepreneur.com Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Related: Online Marketing Gets. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] #SmarketingWeekly 20: Top Stories for B2B Sales/Marketing
    Opentopic blog >> opentopic.com Hello! Welcome back to #SmarketingWeekly, the once-per-week TechnologyAdvice roundup of the best sales and marketing content you may have missed. Each week, we assemble news, opinions, and research from all over the web. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Can Sales and Marketing Get Measurable ROI on Lead Generation?
    Opentopic blog >> blog.sellingpower.com Sales and marketing professionals today are frustrated by a lack of visibility into their campaigns and a lack of coordination of their efforts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] 9 Ways to Leverage Marketing Automation at Events
    Opentopic blog >> pardot.com If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay] – Smart Insights Digital Marketing Advice
    Opentopic blog >> smartinsights.com Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay] Marketers can expect greater slice of the pie in 2016 The latest data from CMO.com’s 2016 survey shows a healthy increase in the percentage of firms revenues going on marketing.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Messaging apps: The new battlefield for Google, Facebook
    Opentopic blog >> newshitechdigital.com Messaging apps are the brand new battlefield and over the past couple of months Google, Fb and Microsoft have proven severe intent at grabbing a share of the pie. Fb has a head begin right here – the social networking large has over 1.9 Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Cannes 2016: Creative Effectiveness entries still show lack of ROI
    Opentopic blog >> campaignasia.com What makes a campaign truly effective? The number of awards? Or the number of YouTube views? Celebrity endorsements? Yes, it was very tough to be neutral while reviewing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] Digital Marketing Secrets for Exceptional Customer Experiences
    Opentopic blog >> marketingcloud.com For decades, marketers have measured their success on the same goals: Revenue, ROI, reach, exposure, and engagement (opens, clicks, views, shares). Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Blog] The Fault, Dear Advertisers, Is Not In Our Stars…
    Opentopic blog >> huffingtonpost.com The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., kickbacks) being paid to media agencies without the knowledge of their clients. ” Reaction.
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