• IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 28, 2015
    [Blog] The Basics of Persuasive Sales Content Marketing Copy
    However, the same principles necessary for persuasive sales copy can be applied to any type of promotional content - whether that's a blog or social media post, video, podcast or sales page. As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. Usually, this action will be to purchase a product or service.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Blog] Ending the Great Divide
    Blog alignment great divide marketing automation technologyThere is still a great divide between sales and marketing. Each team uses different tools and solutions, with little to no visibility into what the other is doing, resulting in silos and a division of teams. Technology is a factor in the great divide. How to build alignment?
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Blog] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    And for that reason, I’d like to share those concepts with you. I’ve broken down the information into a 3-part blog series—with each part addressing one of three critical steps you must take to set your lead generation program up for success: Part I: Executive sponsorship and periodic reinforcement. Those kinds of relationships really suck.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Blog] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    B2B Online Marketing Blog Marketing MeasurementHere in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? New Marketing Data. In the US, 2.8 source ).
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Blog] 5 Ways to Get More People to Read Your Emails
    For regular tips on email marketing delivered to your inbox, sign up for our weekly award-winning newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. It would be amazing, right? Humor.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Blog] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The 5-Step Graduate’s Guide to Shaping Your Personal Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 5-Step Graduate’s Guide to Shaping Your Personal Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They listen and engage ! Double win!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Blog] Is Growth Hacking a thing? The experts sound-off
    This is his blog by the way!) Is growth hacking a thing? Blogging is not “word hacking.” She is the author of the  Product Hunt Manual  and hosts her own blog at  kikischirr.com. Guess I shouldn’t write about growth hacking, then! To me a Growth Hacker is 30% Marketer, 50% Developer, and 20% Analytics/Data.”
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Blog] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    While it is easy to review likes and comments on LinkedIn, clicks on links that drive visitors to your blog or website are more important to track. Select Subject Matter Experts to Blog on LinkedIn. This becomes even easier if they are already blogging for your B2B company and you can just ask them to syndicate their posts to LinkedIn.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Blog] Should Your Consulting Firm Be Specialized?
    Related Stories Professional Services Marketing Today’s Blog Roundup Rethinking Referral Marketing: A New Research-Based Approach to Referrals Breaking Through Client Relationship Barriers. In the past, specializing could be risky for consulting firms. There are definite benefits to specialization. There are five categories: 1.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Blog] How to Use Google Analytics to Create More Effective Content
    For instance, should you do a new tutorial as a video, or as a blog post, or as a SlideShare? The post How to Use Google Analytics to Create More Effective Content appeared first on Marketing Action Blog - Act-On. What do you think of when you think of Google Analytics? Usually, it’s search engine optimization. Sound good? No worries.
  • VIDYARD  |  WEDNESDAY, MAY 27, 2015
    [Blog] Top 5 Ways to Manage and Scale your Video Marketing Library
    Blog Video How-To“Who cleaned up and organized? knew where everything was before!” – Me (and come on, admit it, probably you too.). There’s a reason why organized people are sometimes considered “neat freaks” – the rest of us want to pretend that our mess is normal. But listen to me. It’s time to stop the craziness.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blog] Confessions of a Google Spammer
    This blog post will tell you exactly why. How could they find a network of 25,000 blogs? Because all they had to do was buy a few links to one website, wait for those links to show up, then have every website receiving links from that blog manually reviewed. worked a maximum of 10 hours a week. My Mindset in 2009. barely worked.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blog] The 6 Month Website Redesign Framework
    That’s why you need to search through all of your organization’s online content assets — old site pages, blog posts, portfolios, case studies, any other materials you use with clients or for marketing purposes. Or, you could make one from scratch. You’ll be more careful with ingredients. It’s up to you). The same is true of website redesigns.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Blog] The dirty little secret some SEO companies don’t want you to know
    This content included guest posts, blog posts, and site content. Think about it – if you’re getting paid $25 a blog post, how many posts would you have to write to meet your monthly expenses? Can you trust the content that was created by your SEO company? Are you sure? Are you sure? How can such a sloppy error happen?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Blog] 4 Uncommon Ways to Help New Customers Discover Your Business
    When creating content for your website or blog, ask yourself ‘Does this help the reader learn something?’ For more marketing tips like these, sign up for the weekly VR Buzz Newsletter. © 2015, VerticalResponse Blog. A growing customer base is critical to any thriving business. And that is the difference in success.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Period.”.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 27, 2015
    [Blog] How to Write an Award Winning Expert Ebook
    thought I’d put my best steps for writing an  expert ebook  into a blog post here, and create an  ebook  later. I get calls from  executive coaches and consultants  who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is  yes : in certain fields, I am a  ghost writer. some say). story?
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Blog] Overcoming Five Barriers to Content Creation
    If you’re in sales, for example, what’s the benefit of wasting time on a blog post for marketing? Everyone at your organization has a story to tell, an insight to share, or an experience to learn from, so why isn’t everyone at your organization creating content? Content, though, isn’t exclusively textual. Brand & Content Trending
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Blog] 5 Free Tools To Use When Marketing A Business
    You can create awesome blog graphics, presentations, infographics and more with very basic skills required. As buffer shortens your link, you can see on your analytics how people find your website or blog posts. 4.  HubSpot’s Blog Topic Generator. Canva. I’m always raving about Canva, everybody knows I love it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [Blog] Content Marketing And The Rise Of The Citizen Storyteller
    This post originally appeared on the Type A Communications Blog. For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Blog] Do People Trump Content in Marketing?
    Photo Credit: theilr via Compfight cc Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Blog] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. Below is a summary of what we found. Content Marketing Daily
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Blog] Are You Compliant with Global Email Marketing Regulations?
    appeared first on Marketing Action Blog - Act-On. As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. Where should you start and what do you need to know? USA:  . That’s per email received, not sent.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Blog] 5 Tips to Get the Most out of Your Pardot Campaigns
    Read our blog on 5 tips for successful marketing automation integration. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. However, as with any other marketing automation software, Pardot can be complicated for the best marketing user.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Blog] Is the Infographic Dead?
    Additionally, B2B buyers are more likely to share infographics on social media than any other content type other than blog posts. Today, infographics churned out for viral attention are a dime a dozen. If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Blog] 38 Essential Website Redesign Terms You Need to Know
    This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. This might include subscribing to your blog, signing up for monthly email updates, or requesting a product demo. For a more detailed explanation, you may want to read this blog post or this blog post. Jquery.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Blog] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    like this solution because one thirty minute discussion can produce enough content for 3 to 5 blog posts. Lastly, I recommend recording the conversation so that you can go back and pick out the parts you want to include in your blog posts and content marketing assets. B2B Online Marketing Blog Content Marketing
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Blog] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    *This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Blog alignment buyer personas Demand Generation Strategy vertical marketingBuying Committees.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Blog] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Blog Marketing MetricsRemember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer? It required a lot of face time with maps. You always had to know where you were going before you left. It also required a lot of guesswork. Word of mouth directions.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Blog] Use Pinterest Analytics to Increase Visits to Your Retail Website
    You can learn more about here at SarahTanksalvala.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The site’s visual format and user base have unique value for retailers. Interests.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Blog] [Infographic] Go Mobile and Responsive…Or Go Home!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Infographic] Go Mobile and Responsive…Or Go Home! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And businesses need to go mobile fast, or they risk losing out. View the infographic in a new window here.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog] Don’t make it so difficult to get directly in touch with you
    know you used to have a blog; and, before that, you used to have a blog with comments enabled. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? ” One of My Analogies. Bringing It Home.
  • CONNECTING ELEMENT  |  TUESDAY, MAY 26, 2015
    [Blog] The SEO value of online reviews
    Blog digital marketing online reviews search marketing SEOFind out why online reviews matter before the point of conversion by boosting your brand’s SEO visibility and follow our tips to building and managing your reviews. The post The SEO value of online reviews appeared first on Connecting Element.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Blog] MarTec, Meet AdTech: the Future of Marketing Automation
    The post MarTec, Meet AdTech: the Future of Marketing Automation appeared first on Marketing Action Blog - Act-On. TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. Here are a few highlights from their conversation: Josh Bland. Paige Musto.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Blog] 5 Simple Ways to Optimize Your Website for Lead Generation
    Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Read this blog post for ideas for types of CTAs you can test on your blog., Optimizing your website to generate leads is a no-brainer. Unfortunately.).
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Blog] What does Ricky Bobby know about SEO? 31 stats
    Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Source: MarketingSherpa ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Blog] 16 Reasons Why People Leave Your Website
    On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness. And for more tips on how long your landing page forms should be, read this blog post.). 8) Your site lacks personality. Read this blog post.). 9) Your site is slow to load.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Blog] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you’ve been handed the thankless chore of managing the customer referral list, here is a helpful post from the good people at Hubspot’s agency blog. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue.
  • MARKETING ACTION  |  MONDAY, MAY 25, 2015
    [Blog] Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)
    We used to send our blog roundup email on Fridays. The post Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing) appeared first on Marketing Action Blog - Act-On. I think of my parents every Memorial Day. My father served in the U.S. Navy during World War II. My mother trained to be an Army nurse. And you know what?
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Blog] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. Designing a Group. Morale is high.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 23, 2015
    [Blog] My top 3 tweets #1
    Each week I pick my top 3 tweets and package them into a blog post. This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. – Chris. No 1: Fake followers. Why top 3?:
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 22, 2015
    [Blog] Brain Food: Five of the best
    blog by Dave Trott on why 'Strategy is Sacrifice' and why our job is to keep things simple. Here are five of the most interesting things we have found this week. Enjoy. 1. Creative Enemy Number One. brilliant read from ex-BBH guru Jim Carroll on why our own intelligence is the reason many creative ideas don't go through. link]. 2. link]. 3.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blog] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    After 18 books, thousands of blog posts, and hundreds of speeches what could the world not already know about Seth Godin? Share with us in the comments below -- or, better yet, on your own blogs. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Creative.
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Blog] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    Content Marketing Infographics blogging content marketing email headlines home infographic titles writingIt’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Blog] 7 ways to use bloggers in your content marketing strategy
    It used to be that if a business wanted a blog to mention it, they had to pitch products or services for full-scale reviews. When you want a place to drop your own links, find blogs that have an audience similar to your business. Today’s bloggers have easier ways to promote you, though, and they are usually more effective.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 22, 2015
    [Blog] Get a Sneak Peek of VerticalResponse’s New Salesforce App [VIDEO]
    For more information on our new Salesforce app, check out our recent blog post. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. All rights reserved.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Blog] Professional Services Marketing Today’s Blog Roundup
    Related Stories Explore Your Industry’s Visible Expert℠ Research Study 5 Technology Services Blogging Blunders to Avoid Six Essential Online Marketing Tools for AEC Firms. A/E/C Accounting & Finance Management Consulting Technology Online MarketingWe’ve seen a lot of new trends emerge so far in 2015.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Blog] Using reddit for Hiring Talented Employees
    She blogs to show brands how to use social media in their recruitment. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Yes, […]. Author information.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Blog] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Referral Marketing: Catapulting SaaS Businesses to the Next Level was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Referral Marketing: Catapulting SaaS Businesses to the Next Level appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tying It All Together.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Blog] How to Never Run Out of Content Marketing Ideas
    It’s a great tool to use to find out what is trending in a niche, which content is being shared, or if your latest blog post has gone viral. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. What if you could also filter that content by date or domain name?
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    Next Stop, Atlanta May 28 appeared first on Marketing Action Blog - Act-On. The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing marketing is a complementary half-day marketing workshop, but it’s much more than that. Here’s where we’ll be showing up next: May 28: Atlanta, Georgia. From 12:30 p.m.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blog] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Pack a novel alongside your lunch or peruse a magazine—even blogs can be a great source of quality writing (if we do say so ourselves). 3) Capitalize when you're supposed to. Email subject lines, blog post headlines, and report titles should be capitalized just like book titles. 4) Avoid using exclamation points. It's worth it.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog] 5 Disruptive Social Selling Technologies
    Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. KiteDesk seamlessly pulls clean data from Fliptop, Netprospex, ZoomInfo and Full Contact.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blog] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    The holidays seem so far off, but trust me: they are approaching full speed. For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime. Ecommerce
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Blog] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    As readers of this blog know well, I feel all media (owned, earned, paid) and all users (anonymous and known) should be managed together. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting. Maybe that’s the nature of roadmaps. Fair enough.
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Blog] Consumer Brand SEO Pulse: 5.21.15
    Blogging and SEO: A Relationship It Pays to Nurture”. regularly updated blog with valuable content is critical for SEO. blog is a great SEO tactic that “allows websites to build their brand, traffic, and reputation.” Here are just a few reasons to make sure a blog is a part of your SEO strategy. link]. Navigation 2.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Blog] 5 Easy Ways to Streamline Internal Communication
    Sign up for our weekly newsletter ! © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Easy Ways to Streamline Internal Communication appeared first on VerticalResponse Blog.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Blog] Why Buyer Personas Are Not a Waste of Time
    Blog Buyer persona Buyer's Journey buying behavior Demand Generation Strategy Jaschke MillerA recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really? In reading the article that highlights the thoughts from Jaschke, the articles author, John Miller states the following: “Here’s my advice: Build personas.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Blog] The Value-Add of Video in the Content Journey
    Blog Video How-ToMarketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Blog] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” So what exactly are users looking for from your website? Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Blog] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. B2B Online Marketing Blog Content MarketingGet Reorganized.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Blog] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. Author information. Raymond Morin.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. So you copy and paste that quote into your blog post. Journalist Oliver Hotham published an interview on his blog via WordPress with a group called Straight Pride U.K., a rival of the LGBT community. Period.
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Blog] Keywords…. Keywords Everywhere! But How And Why?
    Making sure you use the keywords as many times in a blog without spamming it is a sure fire way to help with your SEO. appeared first on Content Marketing, Virally Blog. What Keywords Do I Use? The easiest way to find out what keywords to use is by using an online tool like WordPlanner or Google Adwords Keyword Planner.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog] 3 Reasons Why Mobile Matters for Professional Services
    Related Stories 5 Technology Services Blogging Blunders to Avoid Six Essential Online Marketing Tools for AEC Firms Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Online Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Blog] Social Media Lessons From 8 Tech Support Companies
    There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. 24/7 Techies – Facebook and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog] 33 Inspiring B2B digital marketing case studies
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1,000,000 invested.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blog] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. Blogging Content Creation Social Media Pop Culture DailyLast week, Facebook made a big announcement : the release of their new Instant Articles feature. But I think he's missing the point. Let me show you what I mean.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Blog] Buck the Trend: Three Keys to Better Email Response
    Read Tim Asimos’ thorough blog post on responsive design for more information. 2. The post Buck the Trend: Three Keys to Better Email Response appeared first on Marketing Action Blog - Act-On. Email marketers know that even small incremental increases in response rates can provide exponentially better results. percent in Q3 2013.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Blog] Ways To Recycle Your Old Content
    Blogs. Blogs are one of the easiest pieces of content to recycle, especially when you have written any on the same subject. If you have a lot of blogs, or even feel like expanding a lot, you may even be able to charge a small fee for your eBook on Amazon. You can use them for promotional purposes or even on your blogs again.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Blog] 6 Tips for Marketers from Magic Johnson
    As we pointed out in this blog post , word of mouth marketing is extremely powerful, with 78 percent of purchases being socially influenced. Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. It’s as simple as that. It’s Magic’s credo.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Blog] Google’s New Search Analytics Report: What You Need To Know
    Search for long tail terms that could be used in blogs and other new content on-site. This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Here’s what you need to know: Why the change?
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Showcasing their thought leadership in blog posts, white papers, etc., "You can create a business, choose a name,” Sir Richard Branson told Inc. magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. Your employees are your advantage.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Blog] 5 Retail Tips to Make the Most of Dads and Grads
    Stay in touch with the dads and grads on your list using VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. What do dads and grads have in common? Remind. Share ideas.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Blog] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    Blog Thought LeadershipIf you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Blog] B2B Lead Generation: 2 Things You May Be Doing Wrong
    The site doesn’t have a blog. If a company publishes blog posts that address the questions that the sales and team gets on a recurring basis, traffic to their site would likely increase. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Blog] The marketing conference guide for socially awkward people
    Related Stories 5 Lessons from 5 Years of Online Business and Blogging Adventures in Analogia: How to Find Customers in the Offline World Why customer personas may be an outdated marketing technique. By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Think different.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Blog] Is SEO Dead? Long Live Social Search!
    According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Enter the new wave of intent modeling.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Blog] 4 Steps to Creating Content That Converts
    As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. The post 4 Steps to Creating Content That Converts appeared first on Marketing Action Blog - Act-On. What next? 3.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Blog] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Originally published on Rutgers Executive Education Blog , Tue, May 19, 2015  Blog by:  Mark Burgess. 1. Please tell me how you started out in Social Media? What are the current trends in Social Media Marketing? This is definitely one of those questions where the answer can change on a dime. Please check out @SocialEmployee media buzz!
  • VIRALLY BLOG  |  TUESDAY, MAY 19, 2015
    [Blog] How To Source Images For Social Media Posts
    It has set templates for social media, presentations, posters, blogs and more so is very much the go to tool. If you don’t have the time to sit and create a graphic for your blog (it only takes 5 minutes!) The post How To Source Images For Social Media Posts appeared first on Content Marketing, Virally Blog. Canva.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Blog] Modern Marketing Skills
    Blog chiefmartec marketing automation marketing technology landscape Marketo modern marketing skills skills gap the EconomistThe skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. That means a lot of new skills will be required to run these technologies.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Blog] Content Marketing: How This Software Company Achieved More with Less
    They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. Those that allocated more got greater results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Blog] 3 Marketing Lessons Learned in 3 Weeks
    client launched a responsive site at the end of February and in March and April, mobile traffic to their blog skyrocketed: What’s important to keep in mind is that their main site didn’t see the same drastic changes. B2B Online Marketing Blog Events & Updates Search Engine Optimization Social Media StrategiesEnjoy! 1. Tom Brady….
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Blog] Dead is Dead! (At Least in Sales and Marketing)
    wrote another blog about this concept that you can find in Top Sales World’s magazine here. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. grew up during a time when it seemed like a lot of things were dead: Paul was dead. You bet.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blog] 5 Technology Services Blogging Blunders to Avoid
    Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Assemble as many blogging resources as possible, internal and external.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Blog] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Additionally, you can use it to showcase your blog or a store locator. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blog] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Search will never be the same as it was as recently as a few years ago.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Blog] Looking for an Instagram Scheduler? Check Out Onlypult
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Instagram
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Blog] Introducing The Definitive Guide To Mobile Marketing
    Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing? Let us know what you think!
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 19, 2015
    [Blog] 4 Trades That Are Crucial to the Construction Industry
    Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry. Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. Here are four of the trades that are vital to the field of construction. 1.
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