• CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Blog] Case Study: How HotPads Increased Blog Traffic By 4,000% With The Power of Original Content
    The post Case Study: How HotPads Increased Blog Traffic By 4,000% With The Power of Original Content appeared first on The Content Strategist. Case studies Resources _startup _travel Case study
  • ANNUITAS  |  THURSDAY, AUGUST 25, 2016
    [Blog] 3 Basics For Benchmarking
    Blog benchmark data surveyIndividuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog] You Should Want to Win First Prize, Right?
    Investing in content creation (blogging), and avenues to deliver that content (newsletters, social media strategies, etc.) Humor me for a moment and pretend your staffing firm is a pizza restaurant. You make great food, and business is going well, but it could always be better. You decide to hire someone to do your marketing.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Blog] Marketing Guru Covers: What to Post on Social Media
    Revenue Generation Blog Social Media The Marketing Guru facebook Piktochart Twitter vine youtubeIt seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. Use Images. Visual content is all the rage right now. Use Videos.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Blog] Influencers’ Most-Loved Social Platform
    influencers who have an active blog and are active on social media in July 2016. Influencer marketing is all about the your brand, but equally important is the person communicating your message. Not only is it your job to find the right brand influencers, but you must also craft a strategy to engage them with your audience. Best Practices.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog] Three Tips for Boosting SEO with Social Media
    Use social media to promote your blog posts. Regular onsite blogging provides significant SEO value.  Leverage your social media presence to encourage visits to your blog, comments and sharing it with their friends. Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog] Build a Better Lead Generation Website: Balancing Design and Functionality
    The easiest place to produce this content is on a blog. If someone is reading a blog post on understanding metadata, for example, you could provide an offer on that page to download a white paper that describes metadata best practices. When the time comes to overhaul your website, it’s important to consider what you want out of it.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Blog] A Rosetta Stone of marketing technology terminology
    But I didn’t fully appreciate the scope of this martech-rose-by-any-other-name phenomenon until I ran into Zak Pines , VP marketing at Bedrock Data and author of the Moneyball Marketer blog , at the #FlipMyFunnel event in Boston a couple of weeks ago. Not surprisingly, quite a few. It’s like a Rosetta Stone of martech terms!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Blog] 5 Things to Pay Attention to in a B2B Competitive Analysis
    concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. Obviously natural blog, news, and press mentions are superior to paid links and forums. How often do they post blogs and on social media? How many backlinks does the site have?
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Blog] Meet the Vidyard Team, Video Style: Garth Newton
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Garth Newton, one of the QA Engineers at Vidyard. Wondering how to improve your baseball game? Mr. Klassen, this one goes out to you!
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Blog] The 4 Letter Word in Success
    His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com. The 4 Letter Word in Success. How successful can I really be ? People ask me that all the time, my normal response is: Do you know what it takes? They possessed the will to succeed. Taste it. Celebrations are important. Visualize it. 
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Sites like Copyblogger are goldmines when it comes to free guides and widely recognized certifications, while marketing blogs like Marketo, MarketingProfs   and Contently are valuable sources for staying current on industry news and best practices. As marketers, we must constantly master new strategies, skills, and even software.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Blog] Your Business Newsletter: What’s Your Brand Personality?
    While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It’s a part of your brand.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Blog] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    aligns with a template, pre-filled with the necessary content types and workflows, e.g., launch emails, blog pots. The post A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy appeared first on Kapost Content Marketing Blog. Agile Marketing and millennials have a lot more in common than you might think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Blog] Why it’s a very good sign that people don’t read your content
    One day, I came across a Brogan blog post that stunned me. And I dare say that if I wrote this common advice on my own blog it would be ignored. That is blogging, that is branding, at its best. have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. know how to read. Stop it. Okay?”.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Blog] How to Transform Your School's Image
    After you've identified new keywords to target, you can freshen up some old blog posts with a new message spin and keywords. You also want to build out a new blog editorial calendar that reflects the work you did both on new persona topics and your new keyword strategy. You can start seeding old and new blog content with this strategy.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] How giving useful ideas and secrets builds trust
    He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. If I wanted to compete or copy you… all I would need to do is read your site or blog. Ideas for Building Trust in Sales , Rain Selling Blog. talked about freely sharing ideas and helping people.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] 5 Lessons Brands Can Learn From Gawker
    It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. The blogs that could not stop blogging. Critics of Gawker and other online media of the time often mistook accumulating page views as the end in itself, attributing blogging’s incivility to a craven pursuit of an audience.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. This content can take the form of a blog or even a whole library of educational content. Organic search?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] American Recruiters Strives to Be Better With New Custom Website
    Specializing in acute care, senior living, pharmacy and food service recruitment, American Recruiters also seeks to become a hub for advice to job seekers, food service employers and healthcare clients to improve not only their job searches and hiring , but also better their lives through helpful blog posts on the site.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] Why Great Content Is a Must For ECommerce Blogs
    The post Why Great Content Is a Must For ECommerce Blogs appeared first on Opentopic. tgdaily.com – Everyone knows what the biggest e-commerce websites in the world are – Amazon, Alibaba, EBay and so on. These websites are so big that they need no advertisement or any other kind of marketing. For those who are.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Conclusion.
  • NETLINE B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] See You at Content Marketing World
    The post See You at Content Marketing World appeared first on B2B Marketing Blog. It’s time to make your content work smarter, not harder. In two weeks the top minds in marketing will come together in Cleveland for the largest content marketing event on the planet…and we want to know — will you be there? Let’s K eep I t S mart and S imple.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    Blog Demand Generation Marketing Communications Marketing LeadershipIf you’re reading this post, you’re probably already using video. We’d even bet on it. But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. But it is just the start.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Steps for a Successful B2B Cross-Sell and Upsell Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how can you get started?
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Content creators and community managers, rejoice: With only 10 seconds available per Snap, your Story won’t require the production lift that’s typical of blog posts, ebooks, or social media campaigns on other networks. With the average attention span dipping to just 8.25 What is a Snapchat Story? How to Create a Snapchat Story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Blog] A reasonable plan to scale content marketing efforts
    Blog posts. Long-form blog posts and presentations. However, simply retweeting someone’s blog post isn’t really curation. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? Hopefully, it helps you too. Curate relevant content. Repeat. cents.
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Blog] Once Upon a Time: How to Boost Your Selling Through Storytelling
    If you listen to my stories or read my blog posts, I often recount my failures, mistakes and the lessons I’ve learned in the process. I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever considered the powerful role storytelling plays in selling?
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Blog] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Check out our blogging and social media services. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Viewership in the 18-to-49-year-old age group dropped a massive 25% compared to London. No time?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Blog] What is Affiliate Marketing & How Does It Work?
    Whenever I publish my income report or share how I earn money with my blog, I often use the term “affiliate marketing” Bloggers and internet marketers who have been into online marketing for years are familiar with affiliate marketing, and with the fact that it is the most lucrative way to earn money online. Cognitive Technology
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Blog] Truth in Advertising Takes on the Kardashians
    Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). Via TINA. Warner Bros., Score one for TINA.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Blog] 5 Creative Ways to Grow Your Email List : Social Media Examiner
    New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. In this article you’ll discover five unique ways to grow your email list from your blog readers. #1: Put Your Best Offer on Your Homepage To encourage email. Marketing Technology
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Blog] Protected: Ford Warriors in Pink Launches Initiative to Help Bring More Good Days to Those Living with Breast Cancer – Partners with Meal Train and Lyft
    This post, Protected: Ford Warriors in Pink Launches Initiative to Help Bring More Good Days to Those Living with Breast Cancer – Partners with Meal Train and Lyft , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! This content is password protected.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Blog] Feeding Sales Is a Process, Not a Project.
    Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Your project is tabled.
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Blog] It’s normal to be bad before you’re good
    Content Marketing blogging blogs Content marketing creativityattended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. You don’t need it.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Blog] Reach Senior Executives through Social Media
    percent read blogs. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media. percent use Twitter.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Blog] Protected: Altria Companies’ Employee Fund Donates $3.1 Million to Nonprofits
    Million to Nonprofits , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Million to Nonprofits appeared first on Ceros Blog - Interactive Content Marketing & Design Tips This post, Protected: Altria Companies’ Employee Fund Donates $3.1 Happy reading!
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Blog] How to use moving GIFs on Facebook and Twitter
    Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Here’s how to give your followers the gift of GIFs….
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Blog] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    Blog Demand Generation Marketing CommunicationsHands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? If your hand is not up then you’re either a marketing guru, or you might want to look down to make sure your pants aren’t on fire. It’s definitely not always easy! Educational Webinars.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Blog] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    B2B Online Marketing Blog Social Media StrategiesThere’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Adobe.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Blog] Use Marketing Automation The Right Way
    Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology. believe it will change the dynamics of customer acquisition and retention.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Blog] The Five Best Pinterest and Instagram Marketing Tools
    But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. ” —  StoreYa Blog. Showcase reviews:  StoreYa Blog. 2)   ViralWoot. Showcase reviews:  StoreYa Blog. StoreYa Blog. Google Review Count:  269. Google Review Count:  193. Visually.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Blog] What Does “Going Pro” Mean for Your Email Marketing?
    Consider promotions, tutorials, recommendations, reports on industry trends or research, explanations of company functions, comments on current events, FAQs, profiles of clients or employees, surveys, contests, previews of upcoming events, descriptions/photos of new products, inspiring quotes, blogs, polls, news articles, or humor.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Blog] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Blog] 5 Ways to Get Personal With Your Audience at Scale
    By building your programs with personalization in mind from the start, you can reduce the number of disparate activities that occur within your marketing team.  In this blog, I’ll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content: 1.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Blog] How Is Video Content Affected By the Rise of Voice Search?
    Websites and blogs, for example, should really work to emphasize their local SEO footprints, since voice search is three times more likely to be related to a user’s local area. Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. Search Implications on Content.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Blog] Why Product Marketing is Essential to Your B2B Organization
    The post Why Product Marketing is Essential to Your B2B Organization appeared first on Kapost Content Marketing Blog. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? This is encouraging. It’s a paradox that a function this important is commonly misunderstood. My response? Prioritize.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Blog] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The post Q&A with Adam Katz, Creative Lead at Google Creative Lab appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Blog] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    These could be blog posts and/or newsletter content. In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. Your client’s money must be spent wisely, or you’ll be looking for your next gig sooner than you’d expect.). AdWords.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Blog] Personas: The Key to Knowing Your Audience – This Week in Creating Your Unfair Advantag
    Blog FeedWhile personas might be fictional, the powerful impact they can have on your marketing is real. In this week’s episode of Creating Your Unfair Advantage , your hosts Jeff Leo Herrmann and Jon Pogact discuss why all marketers should create personas and how to create great personas. Why Should You Listen?
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Blog] To Build a Mobile App Business, Build a Growth Engine First
    Mobile growth is something we haven’t talked about enough here on the 500 blog. All that’s about to change with the following monster 500 DISTRO post from our friend Alex Austin at Branch Metrics. You’ve. The post To Build a Mobile App Business, Build a Growth Engine First appeared first on Opentopic. Cognitive Technology
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Blog] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    When American content is incorporated into international blogs, it is carefully translated to fit within the context of local interest. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages. The journey from global to local.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Blog] 5 Data Futurists to Follow on Medium Right Now
    Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Longtime tech writer for rags like Wired and Newsweek, Steven Levy is the founder and editor of the Medium-hosted (and Condé Nast acquired) technology and business blog, Backchannel.
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog] Finding Experts Using 5 Visibility Techniques
    That means packing your website with a wealth of valuable, up-to-date content, as well as using blogs, videos, slide decks, webinars, e-publishing, online forums, and other tools to spread your expertise widely. Buyers of professional services can be very particular when it comes to who they work with. Recent research holds the answers.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients.  00p.m. and 4:00a.m.-7:00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blog] How to gain a competitive advantage through your content
    For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. But B2B companies have found success in content marketing , and they’re upping the ante. Lots of it.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Blog] The Value of Staying Focused on Your Audience
    In the meantime, check out our blog Punch Above Your Weight: Why Digital Favors David , Not Goliath to discover how identifying your unfair advantage is key to operating above capacity. Blog FeedEngaging your audience is, effectively, the point of marketing. Nonetheless, getting people to buy what you want them to buy (i.e.,
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blog] What’s the role of a content strategist?
    At this first stage of content development, it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles. What is their media preferences do they prefer? Content Strategy
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 22, 2016
    [Blog] Determining the Right Loan for Your Business
    Fortunately, our friends at Kabbage have broken it down in their recent blog post. The post Determining the Right Loan for Your Business appeared first on Vertical Response Blog. Line of credit. Revolving credit. Unsecured loan. Installment Loan. Making the right choice for your business depends on understanding those differences.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Blog] The Making of Vidyard’s New Website Product Tour Videos
    Blog Marketing Communications Video ProductionRecently, Vidyard quietly launched our new website. Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. So how did we create this product video tour?
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Blog] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. This blog series- social media strategy leaders- is dedicated to those people. special “thank you” to Mike Moran who invited me to join the ranks. The work and the job titles emerge. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In one word: everything.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Blog] How to Tap Your Own Employees for Influencer Marketing
    Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. Who was the “convincer” in your high school? You probably know what I’m talking about. This was the kind of person who made for an incredible class president, or a particularly disruptive class clown.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Blog] Improve Your Content Marketing Strategy With These 7 Tips
    With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […].
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Blog] How 8 Agencies Are Building Their Brands on Snapchat
    Instead of merely sharing glimpses into their office life and culture, they treat the platform like a micro video blog, addressing their audience directly to discuss the latest marketing news and social media hot topics. But things have changed. But does any of that matter for agencies? Username: @marcelagency. Username: @giant_spoon.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Blog] Tips for Maximizing Content Syndication Performance
    These readers could potentially become a regular part of your blog readership, and you’d be increasing your thought leadership with readers who have not heard of your brand yet. Blog Business Blogging Content-Strategy Content-Syndication Email-MarketingGrowing your online audience requires diligence and commitment.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Blog] Gawker’s Death, and 5 Other Stories We’re Reading This Week
    quickly became obsessed with internet blogs—CollegeHumor and Gawker in particular. Here’s what you missed while you spent all day listening to Frank Ocean’s new visual album like an addict getting a fix… The Ringer: The Mainstreaming of #BlackLivesMatter. But there are bigger threads that Luckerson pulls on.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Content Strategy for Marketing
    One of your teams successfully released a blog. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Content to. goals.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. What paid.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Study: How Much of Your Content Marketing Is Effective?
    For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Content Methodology: A Best Practices Report
    resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Staffing and Launching Your Content Marketing Program
    blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Blog] Evangelizing a Content Marketing Program
    So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.
  • READYPULSE  |  FRIDAY, AUGUST 19, 2016
    [Blog] Here are the 10 Most Influential U.S. Olympians on Instagram
    Blog Modern Marketing Social Media MarketingLet’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users. Now, four years later, Instagram has become a social powerhouse, with a most recent count of over 500 million users. Michael Phelps . Phelps’ 2.6
  • EMEDIA  |  FRIDAY, AUGUST 19, 2016
    [Blog] Why Your B2B Content Sucks
    Blog Marketing Content Creation Lead Generation Marketing/Sales Management Content Blog Post Audiences Resources Homepage B2B Content MarketingYou're still selling, even though you know better.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Blog] How to Create the Perfect Social Media Posts – Part 1
    In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. Blogging. Give readers an easy way to share your post on social media – most blogging platforms offer the option of including sharing icons at the bottom of your post. YouTube.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Blog] Interactive Content Marketing Weekly Roundup: August 15 – 19
    In this one-week blog series we'll understand how marketing thought leaders do content marketing. You can follow Jay here Blog – [link] Twitter - https://twitter.com/jaybaer LinkedIn - https://www.linkedin.com/in/jasonbaer   H ow Content Marketers Do Content: Lee Odden Lee Odden, has a unique approach as CEO of TopRank Marketing.
  • HALEY MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Blog] 10 More Quick Lessons
    In my last blog post, I shared 10 of my favorite “learning experiences” from my 20 years as CEO of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. passionate employee with brains and talent is priceless! Pick a niche. Let go. Be thankful.
  • LEAD LIAISON  |  FRIDAY, AUGUST 19, 2016
    [Blog] How Your Personality Affects Your Sales
    Guest Blogs personality SalesHave you ever thought about how your personality affects what you’re doing at work? When it comes to sales  positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator. View the entire infographic here!
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Blog] How Does Content Marketing Help with SEO?
    Whether it be a blog post, a how-to article, or just some website copy explaining the nature of your business, sharing it on your social page will drive traffic back to your website. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference? How do they work together?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Blog] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Here are a few of the top B2B marketing reads you may have missed from our blog this year.  There you have it–10 B2B blogs to wrap up the summer with that will help you get back in the zone. Check out our other blogs and let us know your favorite ones in the comments below! SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Blog] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). 12 Blogging Mistakes Most Beginner Bloggers Make. Want a Better Customer Experience?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Blog] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. It makes a statement that speaks to my brand.”.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Blog] [INFOGRAPHIC] The Periodic Table of ABM Elements
    These are things like blog articles, ebooks, and case studies. Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. CONTENT.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Blog] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Awesome!
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Blog] How to Crush Your First Webinar
    For a side-by-side comparison, here’s a great chart from the Kikolani blog. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. Speaking to an audience of hundreds, whether in person or online, is a nerve-rattling process, even for the most experienced presenters. GoToWebinar.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Blog] Buzzwords in Marketing Automation: Inbound Marketing
    You do this with blog posts, white papers, eBooks, and other forms of content. Buzzwords in Marketing Automation Revenue Generation Blog Inbound Marketing Lead Nurturing Lead Scoring Marketing AutomationInbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Blog] 3 Magic Questions a Sales Manager Must Know
    Blogs, webinars, case studies as all examples of content that may be beneficial to the prospect as long as it is not overtly self-serving. Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. Why now? Why with us? Why now?
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Blog] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    Blog FeedFrom a marketing perspective, the same two to three health systems tend to be the ones always featured in case studies and benchmarks. The post Digital Marketing Leaders in the Healthcare Industry: How Do You Compare? appeared first on Fathom.
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [Blog] Account-Based Everything?
    It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Blog] Marketing is More than Automation
    There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Blog] What to Do When Your Content Marketing Falls Flat
    For one of our newer clients, we recently performed an extensive content audit of their main site and blog as part of our SEO project roadmap. Blog post performance across social networks (via Buzzsumo ). We discovered, for example, that >50% of blog visits over the past year had been driven by two blog posts alone !
  • VIDYARD  |  THURSDAY, AUGUST 18, 2016
    [Blog] 10 Things Marketers Can Learn from Videos of the Olympics 2016
    Blog Marketing CommunicationsAre you an Olympics fan? Are we in the Circle of Trust where I can be honest? I’ve never been one. But before you judge me too hard, yes, I’m patriotic, and yes, I think the athletes are insanely talented and driven and exemplify so many qualities that help make the world a better place. mean, seriously.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Blog] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Marketing Redefined: 3 Ways Technology Is Transforming Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Redefined: 3 Ways Technology Is Transforming Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data is Evolving.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Blog] What Is Content Marketing in 2016, and Where Is it Going?
    Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. Do you even know what you’re getting yourself into?” ” I couldn’t define it for her then and there. Now it’s 2016. Or five. Or even seven. Can you remind me?”
  • SNAPAPP  |  THURSDAY, AUGUST 18, 2016
    [Blog] 3 Ways Clever Marketers Repurpose Content
    Are you noting which blog posts could be rolled together into an ebook, or which webinar decks would make great SlideShare presentations? Pinpointing the core topic, the core insight of your work can help distinguish the subject away from the medium you’re using, say a blog. How do marketers make the most of the content they produce?
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