• AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Blog] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Blog] 5 Steps to Kickstart Your Account-Based Marketing Program
    Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But how do you get your foot in the door?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Blog] For Email Marketing That Sticks, Story Matters
    To combat that negativity, Uber created the above email with a few tips to beat surge pricing and links out to a relevant blog post. Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. Hello, We are a web design and web application development company. They were low.
  • KAPOST  |  FRIDAY, JANUARY 20, 2017
    [Blog] What’s the Future of Content Marketing and Paid Advertising
    The post What’s the Future of Content Marketing and Paid Advertising appeared first on Kapost Content Marketing Blog. There’s no doubt about it: the content-meets-paid advertising ecosystem is more competitive than ever—and that competition is only going to increase. But Here’s the Challenge. Here are a few reasons why: 1.
  • HINGE MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Blog] 5 Essential Components of a Visible Expert Toolkit
    This video blog covers what we at Hinge would consider to be the five essential components that belong in any Visible Expert toolkit. We talk to a lot of subject matter experts who want to know how to build their personal brand and increase their visibility within the marketplace. Related Stories Is Your Consulting Firm Top of Mind?
  • FATHOM  |  THURSDAY, JANUARY 19, 2017
    [Blog] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    In this blog, you’ll gain critical tips from the webinar that you can apply to your paid search campaigns for swift improvement. Blog Feed Digital Advertising Healthcare WebinarsWhat you might not know if you missed the webinar, though, is that it is worth it. Staying ahead of the mobile curve is essential. Enter: Direct Path.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Blog] How to Define Content Marketing Objectives in 3 Simple Steps
    It’s not just that familiar mantra from one of the greatest movies of all time.  It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. If you build it, they will come. Focus on content measurement. Organic traffic? 
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Blog] How Many Touchpoints Are in a Typical Campaign?
    Take that white paper and break it up into: 6 blog posts. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Landing page. videos.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 19, 2017
    [Blog] Build beautiful emails: VerticalResponse’s new editor makes it easy
    The post Build beautiful emails: VerticalResponse’s new editor makes it easy appeared first on Vertical Response Blog. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. Template gallery. The template gallery is where you find pre-made designs for your emails.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Blog] Mobile marketing must-haves in 2017
    Despite what Matt Cutts , former head of the web spam team at Google , said in 2014, guest blogging and traditional blogging are not dead. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. Moving away from written content. will come out ahead in 2017.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Blog] The Story of a Storyteller Who Became a Vidyard Customer
    Blog Marketing Communications Marketing LeadershipHave you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? What could I do with if I had your knowledge or passion or skills?” Well I have. And I didn’t have to go far to find her, because her company is a Vidyard customer. Stephanie Totty works at ExamSoft.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 19, 2017
    [Blog] How to Use User-Generated Content to Inform Your Content Strategy
    Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. It’s been nearly three years. So what went wrong? Did your formula fail?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Blog] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). Sales b2b
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Blog] Your Role on the Customer Journey
    The exercise helped her know her customers better – and it also helped her generate a legion of ideas for future marketing collateral such as blogs and emails. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. It’s because I rely on instinct. But that’s another story.). Back to instinct. Visual cues.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Blog] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Showcase reviews: StoreYa Blog.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity
    In this blog (there is also a one-minute video) I talk about the dangers of “inbounditis”. We recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] How to Build the Perfect B2B Social Media Strategy
    This is a great way of routing social media traffic to your blog or website. The post How to Build the Perfect B2B Social Media Strategy appeared first on Kapost Content Marketing Blog. B2B marketing on social media might seem like a tough challenge. Here, I identify trends in the performance of some of the most well-known B2B brands.
  • VIDYARD  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 3 Reasons Video is a Phenomenal Sales Tool [Infographic]
    Blog Field Sales Inside Sales Sales LeadershipIt was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video! And with good results. Want to spread the word?
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] MarTech: Top 100 Influencers and Brands
    Blog  and B2B  both received a 6% share of voice, followed finally by  Trends  and Tools  which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In TOPIC ANALYSIS.
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] Six ways to make your social content work harder
    Blog content marketing digital marketing Facebook social media social-media strategy Twitter video contentWith social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element.
  • LEAD LIAISON  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROI webinarThis is the eight installment in the series  How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Pre Webinar Bonding. Follow Up.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 12 Questions You Need to Ask Before Hiring an SEO Company
    One high-quality link from a credible, authoritative site is more effective than hundreds of low-quality purchased or machine-created links in blog comments. Better, is someone who follows popular industry blogs and participates in SEO forums and conversations. Hiring an SEO company or agency can be a daunting task.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] How to Detox From Social Media Without Deleting Your Account
    We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. Think about it. Sound familiar? This raises an important question: Is there ever a good time to take a break from social media?
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 5 Content Marketing Predictions for 2017
    In the past, blogging, eBooks, and other types of written content reigned supreme. It can include anything from reviews to social media to testimonials to blog posts. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. Video will rule the roost. But why?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog] 7 Ways Freelancers Can Start Earning More in 2017
    Consider writing an ebook, starting a blog, participating in a speaker or webinar series, or even building your own app. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. That's a pretty significant 35% of the US workforce.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog] 5 Insane Advantages of an Inbound Website Redesign
    Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel. Let me ask: What are some of the biggest problems you're having with your website? want to make improvements, but don't have the skills.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Blog] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. B2B Online Marketing Blog Content Marketing content marketingBroken and/or flawed processes (42 percent). Topic Generation.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Blog] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    The post [New Report] 2017 State of Human Resources: Content Consumption and Demand Report appeared first on B2B Marketing Blog. Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. million leads in 2016.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Blog] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. But what’s really possible and what’s still in the distant future? Bolstering account-based strategies.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Blog] 11 Free Sales Tools to Pump Up Your Pipeline
    Signing up for a free Owler account lets you browse by company name, and shows estimated revenue, employee numbers, competitors, funding announcements, acquisitions, and even an RSS feed of recent blog posts and press releases. Blog Field Sales Inside Sales SalesAs a salesperson, you only get so many minutes in the day. Streak. LeadIQ.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Blog] Social media strategy leaders: Robert Bochnak
    Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. Hello, Bob ! Can you please describe your professional background? It was in the graduate school office at Tufts that I started working in social media. Like this post?
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 17, 2017
    [Blog] 5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation
    The post 5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation appeared first on Vertical Response Blog. Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Here are his five tips to get started. The Basics.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Blog] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    For more specific answers, let’s take a look at some of the top digital marketing blogs and highlight five lessons that will make your content more engaging: 1. Where a lot of digital marketing blogs focus on a specific niche, MarketingLand covers the gamut without sacrificing its position on most “Best Digital Marketing Blogs” lists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2017
    [Blog] The current state of the content marketing ecosystem
    Most agency clients have never heard of content marketing, pay scales are still low, and blogs still rule according to this research. The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Blog] What We Learned From Our First Year on Medium
    Our “planet,” comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Our onsite blogs get more than 4.5 Here we go.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Blog] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    Read our blog post, What You Get When You Buy Technology. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big. Be careful of what you wish for. assessment. Get out of the office.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Blog] The Four Best Online Survey Tools
    ” — StoreYa Blog. Showcase reviews: StoreYa Blog. 2) Qeryz. Sample review:  “Want to get feedback on your blog? ” — StoreYa Blog. Showcase reviews: StoreYa Blog. StoreYa Blog. So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? Pricing:  free.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Blog] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    ” This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc. Blog posts. Subscribe to the SnapApp Blog! Go do the thing now, please. You know, fill up the board. Oh, and also, as quick as possible. Please.”
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Blog] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Blog Field Sales Inside Sales SalesIf you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. No more than three bullet points!
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Blog] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Blog] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    Whether you’re creating blog content, video, newsletters, white papers, or all of the above, these channels need to effectively reach an audience if there’s any hope of squeezing value from them. For example, blog articles are easily the type of content viewed as most useful by 35 percent of consumers. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blog] Content shock re-visited, the content marketing myths and realities
    Content marketing is not just about creating a great blog post or video. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Content Shock.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Blog] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    If marketers are looking for inspiration, here's a blog post rounding up examples of great Facebook Live videos. For more ideas how brands can use Facebook to meet their goals, check out this blog post. January 2017. Facebook Journalism Project. Here's how disputed stories and warnings will appear in the News Feed: Source: Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blog] Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog
    Read These Tips on How to Generate Content Ideas For Your Blog appeared first on Marketing Insider Group. From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Blog] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In this series of blog posts, we’ll take a look at the five stages of the customer lifecycle in depth: attract, capture, nurture, convert, and expand, and determine the metrics you need to measure in each one. Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blog] 8 Ways to Increase Traffic to Your Business Blog
    The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. Content Marketing
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Blog] B2B Content Marketing Trends for 2017
    B2B Charts Blog Featured Content MarketingIf you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The full report is below but this chart is a key starting point for you to assess your organizations content marketing capabilities and capacity. What Does This Chart Tell Us? The report is below.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Blog] Here’s How to Get Closer to Your Audiences with Storytelling
    One way to get started is to browse the blogs and communities that they’re already a part of. Every blog post that you write creates a touchpoint with your target audience. The post Here’s How to Get Closer to Your Audiences with Storytelling appeared first on Kapost Content Marketing Blog. Get inside their minds.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Blog] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    blog post pages) and which form URL’s (e.g. For example, multiple blog articles can rank for the same keyword and this forces us to make a decision regarding which article’s revenue attribution to choose for keyword revenue reporting purpose. Keyword performance is difficult to predict. Information: Looking for certain information.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 13, 2017
    [Blog] Is B2B Marketing Based on Fact or Fiction?
    Ideas@Work BlogFour Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Blog] The Power of Unsolicited Pitch Letters
    There are many more tactical aspects involved in the art of pitch letters – what content to include and avoid, which individual to solicit, what attachments to include, how to monitor and follow-up, etc. – to cover in a single blog post. Our research goal is to identify either a specific problem or an opportunity where think we can add value.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 13, 2017
    [Blog] Sneak Peek: The New VerticalResponse Email Editor!
    appeared first on Vertical Response Blog. Here at VerticalResponse, we’re committed to helping you create and send professional-looking email campaigns that reflect your business perfectly. To make that process faster and more intuitive than ever, we’ve launched a new, easy-to-use email editor. What’s new? Preview mode. Check out this video.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 13, 2017
    [Blog] Sneak Peak: The New VerticalResponse Email Editor!
    appeared first on Vertical Response Blog. Here at VerticalResponse, we’re committed to helping you create and send professional-looking email campaigns that reflect your business perfectly. To make that process faster and more intuitive than ever, we’ve launched a new, easy-to-use email editor. What’s new? Preview mode. Check out this video.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Blog] How to Create Powerful Customer Testimonials Using Video
    If you spend 30 minutes conversing with a customer and come out with a 2-minute video, you can take the rest of the content and turn it into a whitepaper, or a short video blooper reel, or video blogs, for example. Blog Marketing Communications Video ProductionSmart companies create customer testimonials. Who should you get on camera?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Blog] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    blog post noted Goodwill’s history of community contributions without addressing the issues raised by the newspaper. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. But another factor here is respect.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Blog] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Reasons to Adopt a Scalable Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons to Adopt a Scalable Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now that’s truly priceless.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. 4) Use browser extensions. Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. All of those goals fall under the "productivity" umbrella.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blog] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. So where should you be planning to focus your live streaming efforts in 2017?
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Blog] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. They want to educate themselves.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Blog] 7 Companies That Should Buy Medium, Because Why Not?
    It’s already responsible for the two most impactful TV channels of my childhood; why not save my favorite blogging platform? It’s time to panic about another social network. So what happens now? Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog] How to Create a Content Promotion Plan in 3 Steps
    In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Full articles?
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Blog] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Blog Feed Digital Advertising Healthcare WebinarsMissed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can  watch it now. Paid search is complicated. The result? Jeansonne is responsible for digital acquisition and also responsible for digital campaigns at OhioHealth.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog] How to Plan Marketing Content Around Event Promotion
    Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Blog] 8 Steps to Open a Baidu PPC Account
    B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCOpening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Get Your Chinese Website Ready.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Blog] 8 Steps to Open a Baidu PPC Account
    B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCOpening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Get Your Chinese Website Ready.
  • VIDYARD  |  THURSDAY, JANUARY 12, 2017
    [Blog] Adding Video to Your Sales Emails is No #SalesFail
    Blog Field Sales Inside Sales Sales Sales LeadershipGetting attention from your prospects isn’t always easy. The average person receives a whopping 100+ emails a day, and opens less than 25 of them. Combine that with our goldfish-like attention span, and it’s a recipe for your email going unnoticed. Or worse, misspelled your prospect’s name?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2017
    [Blog] How To Choose an International Expansion Strategy
    In this blog post, I’m going to describe […]. The post How To Choose an International Expansion Strategy appeared first on Captora Blog. Have you ever thought about what it takes to build a strong digital presence in multiple countries? Marketing Strategy
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Blog] Debunking 5 Agile Content Marketing Myths
    But despite this veritable avalanche of coverage, there are quite a few things that simply aren’t being said by the dozens of “what is” and “how to start” articles that are flooding search results. I get it — blog articles, even those with “Ultimate Guide” in their title — can only be so long. Isn’t that cheating?”
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Blog] 7 Things That Illustrate What Marketers Think About the Future of Technology
    Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Alicia Folwarski: Unleashed
    What industry blog can you not get enough of and why? wander through Seth Godin's blog every now and then. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat! Needless to say, we’re proud to have her on our team! Albert Einstein.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Miah and his team published ’90s-focused posts to Shutterstock’s blog to hype the content before the video release. “We’ve been creating all of this nineties-led content,” Miah said. “It wasn’t just a blog series,” he said. A Clinton running for president. The Full House cast on TV. ”).
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. This all could have been avoided if the content included the keywords that the intended audience uses in search bars when sourcing help and answers related to the blog’s topic. Next up?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Owned media can include your website, blog, digital publications, and your social media accounts. Content channels (website, newsletters, blog, mobile apps, etc.) Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. No one should make negative statements about competitors in any format (text, audio, video, or graphic) using any channel (email, social media, ad, blog post, etc.). By Kerry Gorgone, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Many marketers think that influencer marketing translates into spending thousands of dollars on a single blog post or excessive time managing relationships. People have always looked to peers to help them make decisions. This may be a bit simplified for current word-of-mouth marketing, but the basic idea remains unchanged. The goal?
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] Do People Still Read? How Offsite Content Attracts Quality Readership
    and "Will AI take over our blog?". Chances are, you already have a website, and perhaps a blog that “lives” on it. For the purposes of this blog, we want to address the off-site content that you own and can therefore create and control. That includes social media, blogs, and podcasts, for example. But why? Jackpot.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Blog] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    blog, webinar, video). The post 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost appeared first on Kapost Content Marketing Blog. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. It’s the perfect storm of value, right?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Blog] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. Ways to improve lead-form conversions. What the future of lead gen content may look like.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Blog] 10X Thinking…and the Staffing Industry
    On January 2, 2017, Diamandis sent out his most recent blog post about The Top 10 Tech Trends Transforming Humanity. 10x Thinking…and the Staffing Industry. Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Extending human life by 30 to 50 years. What do these things have in common? Nothing. Value.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Blog] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    The post Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing appeared first on B2B Marketing Blog. So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do with your content and how you will produce leads this month? So many questions without answers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechBefore the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. How have you seen Martech specifically benefiting B2B marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Blog] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    B2B Online Marketing Blog Content Marketing Marketing Interviews B2B Marketing marketing technology martechBefore the end of 2016, Walker Sands published its “State of Marketing Technology 2017” report to gauge how marketers intended to invest in Martech in the New Year. How have you seen Martech specifically benefiting B2B marketers?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Blog] Your New Year’s Marketing Resolutions
    Next time you’re heading out on a sales call, take a look through your blog or newsletter to see if there are any pieces of content that would be appropriate for the client you are visiting. Current clients, prospects, and all of your internal staff should be on your monthly email list.  Just make sure they are all permission-based.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Blog] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Learn More:   https://www.vidyard.com/blog/introducing-video-email-viewedit-enterprise. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. About Vidyard.
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Blog] Buzzwords in Marketing Automation: Account-Based Marketing
    Buzzwords in Marketing Automation Revenue Generation Blog ABM account-based marketing Buzzowrds MarketingAccount-based Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. But, what is account-based marketing? Simple Definition. In reality, it’s a pretty simple concept.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Blog] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    Blog Product UpdateClick. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. Enter ViewedIt. My quest for a better business communication tool.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Blog] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns. Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Focus Solely on Conversions. But when you’re running B2B campaigns, the circumstances are a little different.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 10, 2017
    [Blog] 12 Lessons I’ve Learned From Writing 1,000 Blog Posts
    January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick. read more. Marketing Andrew M.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Blog] 4 Education Marketing Trends to Keep an Eye on in 2017
    Do the same with the blogs you suggest as links on the pages they're already reading. Blog posts and downloadable guides aren't going anywhere. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. People watch more content online.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Blog] 9 Essential Tips for Researching Your Next Content Campaign
    If you’d like to dive deeper into design and user experience, InVision’s blog is chock-full of great resources. Subscribe to the SnapApp Blog! Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Scope Out Successful Campaigns. Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Blog] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. Showcase reviews: StoreYa Blog, Express Writers. 3) ScrapeBox. StoreYa Blog. Google Review Count:  600. Pricing:  free. Google Review Count:  290.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Blog] How Data Will Change Marketing in 2017
    We've already started this with our own blog , we have monthly meetings to go over our top posts and push them hard. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance. Data-Driven Marketing
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 9, 2017
    [Blog] Slammed! Sales Management Book Camp
    KEN: Normally I do not use this blog to promote, but I have had many readers inquire about out training programs and I wanted to let everyone know about this special opportunity. Slammed! The New Sales Manager Boot Camp. We hear these comments all the time: Revenues are flat. have a problem growing sales profitably. To Learn More     [link].
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Blog] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Hubspot published a great blog post about statements that make salespeople sound insecure. Blog Inside SalesWhat does that lead to? Don’t sell.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Blog] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    Most notably, its robust online blog and neighborhood guides, which will soon be supplemented by a print magazine in partnership with Hearst , offers one of the most impressive content hubs of any travel brand. Besides the beautiful photos, she returned with some intriguing insights. But we wanted to explore these themes further.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Blog] 4 Effective Methods to Increase Your Survey Response Rates
    Effective Methods to Increase Your Survey Response Rates was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Methods to Increase Your Survey Response Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When it comes to surveys, not necessarily.
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