• BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] A Scorecard for B2B Marketing Operations [Download Evaluation]
    Blogging platform. What are the true measures of success in a marketing operations role? There are frameworks, best-practices, and KPIs that apply across the board, sure. But how does an individual in a marketing operations role evaluate their personal success? This scorecard is meant to help with that. MARTECH. Marketing automation. METRICS.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] How to Attract Talent the High-Growth Way
    When you are ready for it, however, it’s an ideal tool to promote blog posts and other content, as well as make important announcements. When it comes to attracting talent, the game is changing. When Millennials enter the workforce they’re looking for a company that fits their lifestyle and ambitions. But how are they doing it?
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] 8 Reasons to Start a Full-Scale Digital Marketing Campaign
    One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand online and have become the masters of multichannel marketing. know that other readers are still working on carving out their digital niche. Digital is pervasive.
  • PUZZLE MARKETER  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Marketing Minds
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] Building your badass digital marketing strategy – The American Genius
    Email, blogging, social media, PPC, SEO — and the list goes on. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Brands & Marketers
  • VIDYARD  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] Check Out This Video: Put Your Dongle Away
    Blog Marketing CommunicationsTechnology has changed the meaning of many words over time. When we picture a Tablet, we no longer think of the great stone slabs that the ten commandments were written on, for example. Trolls aren’t multi-coloured dolls with frizzy hair, but rather angry people on the internet. Say it aloud. Dongle. Doooongle.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] The Best of September: 5 Awesome Examples of Interactive Content
    Groove’s Blog Page. What : Interactive blog timeline. Why It’s So Great : This is not only a creative way of presenting Groove’s blog posts, but it also illustrates the journey Groove has undergone as a company. You don’t have to do what Groove did and turn your blog into an expedition, of course. Can you beat that?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way
    Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Cracking the More Vs. Less Content Conundrum: 3 Questions to Point the Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] The Future of Content Marketing: Here’s Where We’ll Be in 2020
    As marketing teams become more strategic with their content marketing plans, the ROI of blog posts and white papers is rising. The post The Future of Content Marketing: Here’s Where We’ll Be in 2020 appeared first on Kapost Content Marketing Blog. The world of content marketing is bursting with energy. Final Thoughts.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] SnapWrap: Bursting Bubbles, Rebranding, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Every second, 17 blog posts are published on the Internet. What’s Next? What’s Next?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Blog] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable.
  • EMEDIA  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Best of Series: As Seen on LinkedIn
    Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage ResourcesThese LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. This article discusses some of our favorite Pulse posts.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Super exciting stuff!
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Marketing Minds
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Marketing Minds: Lizzie Schreier – Director Digital / Social Engagement @ Allstate
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Marketing Minds
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Marketing Minds Series – Kickoff – Share Your Mind
    Leaders can expect to promote their personal brands and get higher visibility online after their blog post goes live and additional sites pick it up. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. What I’m hoping for… Different perspectives.
  • READYPULSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] 4 Keys to Launching a Successful Influencer Marketing Campaign
    Blog Modern Marketing Social Influencer MarketingInfluencer marketing focuses on key individuals rather than a target market as a whole. Brands empowering passionate category leaders to drive and distribute a brand’s message is what makes influencer marketing so impactful. Find the Right Influencers. Conclusion.
  • VIDYARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] The Most Popular Types Of Videos On YouTube [Infographic]
    Blog Marketing Communications Video ProductionYouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Share with us in the comments!
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] What Wikipedia Doesn’t Tell You About SEO Techniques
    In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. This can be found primarily within blogs or online articles that link to external sources that may not be trusted or reviewed ahead of time for user benefit. B2B Online Marketing Blog Search Engine Optimization SEO techniques
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    Well, as David Lee King said in his blog post of the same name, there is a Big Difference Between Your Social Media & Gary Vaynerchuk’s Social Media. Blog B2B Social media Social media strategyI’ve read a few articles about social media and B2B Marketing lately that have blown my mind. And this is not a listicle. This is so true.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    The post Email Marketing Best Practices: Testing Your Emails Before Hitting Send appeared first on Vertical Response Blog. Editor’s note: What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? Do the links work?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] How to Get Positive Reviews for Your Business
    Revenue Generation Blog The Marketing Guru CTA Marketing Campaigns positive reviews reviewsMost companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. They certainly don’t help you get new customers. Don’t Be Afraid to Ask.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] 5 Brands That Won the U.S. Presidential Debate
    Presidential Debate was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Brands That Won the U.S. Presidential Debate appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Missed the debate? Couldn’t care less? Want a good laugh? Pre-Debate. I’m a planner.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    Whether it’s sharing a blog post that highlights takeaways from its Woman’s Summit or a GIF preview of a stunning stop-motion video, its Tweets continue to flood followers’ feeds with inspiration. 5. But one such older platform is far from becoming extinct: Twitter. consistent and tailored cadence. Ex ceptional visuals.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Need a Reason to Celebrate?
    Publish them on your blog, in your company newsletter, on your intranet or on your website. I happen to have a great one: It’s National Customer Service Week! Never heard of it? This year, NCSW runs from October 3rd through October 7th. The U.S. So if you’re looking for a reason to celebrate, keep reading. Get creative.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] How to Run a Lean, Mean, Nonprofit Marketing Machine
    Having systems to produce and distribute your content streamlines activities like actively blogging , freeing up time to invest on the brainstorming side. For example, you could create the following list for blog posts: Short version for use in emails or newsletters with link back to full post. Some clichés are clichés for a reason.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 29, 2016
    [Blog] Create More of the Right Content Experiences With Interactive Content
    recent post on the BuzzSumo blog argued that the future of content is more content. In my role as the head of the customer success program  here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? Think of how you run your other marketing activities. Of course.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Who Does Google Love More: SEO or Content Marketing?
    Quality content marketing pieces – whether they be blogs, whitepapers or infographics – demand SEO in order to avoid becoming buried in search results. The easiest way to start the collaborative SEO and content marketing process is through the creation of a blog targeting long tail keywords. Blog FeedBecause Google likes it.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Ask a Content Guy: How Do I Monetize My Content Marketing?
    All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. As I sat down to write this month’s column, I decided to do something that I should have done months ago. It turns out they’re not. ON TO THE MAILBAG. Monetization!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. That's why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So w hich blog should do you boost? How to boost a blog’s ranking.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Data shows that providing your customers with direct access to technical support from your website will help you to build credibility and trust with prospects as well. 3) Blogging and Social Media alone won’t win you more than casual followers. What do B2B buyers actually want from your website? What kind of content is important to them?
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Short-form & Long-form: Where They Fit in Your Content Strategy
    The average blog post published on WordPress is just 280 words long. In addition to blog content, examples of short-form content include social media posts and infographics. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. Each blog post, Facebook update, infographic, etc. Show off. 
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Pursuit Of Goals Drive Buyer’s Journey
    Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app.  Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location.  Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. Buyer’s Journey Is A Pursuit. However, this is flawed. 
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Which blog posts are bringing in the most organic traffic? For example, several internal site searches for “zika,” high click-through rates for paid gynecologist-related terms and a blog post on “traveling while pregnant” with tons of shares may point toward a strong desire for content that addresses Zika virus and its effect on pregnancies.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Pubcon Preview: Content, Media & Site Reviews
    Connect ahead of time on Twitter or leave a comment right here on the blog. B2B Online Marketing Blog Content Marketing Events & Updates KoMarketing PresentationsThe fall tends to take the team around the country and this year is no exception. Which ones? Glad you asked. Content, Search and Social Interplay. Heading to Pubcon?
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Want to Target Recent Visitors to your Job Board AND the Contacts in Your ATS?
    wouldn’t be writing this blog post if it didn’t. Using a Re-Recruiting program (or the social recruiting program in my next blog post) can bring in the right job candidates for your staffing agency. Maybe it was a set of golf clubs or a sparkling pair of earrings. Welcome to Re-Recruiting. How Does It Work? Trust me, I didn’t forget.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Why Video Is The Answer To Employee Communications Teams’ Prayers
    There’s a lot of science that explains why, and if you’re interested, check out  this blog post. In a previous blog post , I talked about how images that elicit emotional responses cause our brains to release a chemical called oxytocin. Blog Employee CommunicationsWhat’s on your list of “Wants”? Is video on that list? The bonus?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Your Holiday Marketing Wrapped Up With a Bow — The 2016 Everything Holiday Resource Center Opens Soon!
    appeared first on Vertical Response Blog. Prepping your business for the busy holiday season doesn’t have to be a daunting task. Whether you’re trying to establish a holiday marketing game plan or simply looking for a few creative, holiday-themed marketing ideas, we’ve got you covered. Guide to seasonalizing your brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] The 4 Things That All Well-Connected People Do
    The 4 Things That All Well-Connected People Do was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The 4 Things That All Well-Connected People Do appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Attend the Right Networking Events. Be like McKenzie.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Ask the Experts: Delivering a Consistent Customer Experience
    The post Ask the Experts: Delivering a Consistent Customer Experience appeared first on Kapost Content Marketing Blog. Customer experience. The two words that haven’t stop buzzing in our ears since 2015 with no signs of slowing down. What does marketing have to do with effective CX? Here’s what they had to say.
  • CEROS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Lessons in Design and Marketing Innovation from the Early Days of Nike
    This post, Lessons in Design and Marketing Innovation from the Early Days of Nike , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Everything you need is already inside.”. Bill Bowerman, Nike co-founder. His name was Bill Bowerman. Still, he kept on going.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] Content Marketing Takes a Turn for the Better: New 2017 Research
    If you were able to join us at Content Marketing World  — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment , the energy and momentum we are seeing right now are far more positive. To what factors do marketers attribute this increased success?
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog] How to Speak the Same Language as Your Marketing Audience
    Whether you’re crafting targeted emails or direct mail letters, web banners or blog posts, webcast scripts or tweets, you need to know who’s on the receiving end. Does this person like email, or do they prefer blog posts? Read more about segmentation and personalization on Act-On’s blog here.). Who are you writing for?
  • 3D2B  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Channel Partner Marketing: How to Support Partners and Increase Your Revenues
    You might decide to co-author whitepapers, blogs and articles. These independent, third-party businesses can bring added value to your business and increase your revenues while they grow their own businesses selling your products and services. But what are you doing to add value to your channel partners’ efforts? Who are your best partners?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How to Build a Social Media Army
    Before paying other writers to author blogs, why not motivate your staff to try their hand at writing content. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey. Training your team. It takes a lot of hard work to be the best.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 3 Strategies to Identifying the Best Influencers for Your Brand
    Blog Modern Marketing Social Influencer MarketingThe better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign. Identifying your ideal influencer persona is critical before launching your influencer marketing campaign. Recognize Topics of Influence.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Maybe you wrote a guest blog post or allowed someone to write for your blog. Ever had to nudge a partner to publish a guest blog post you delivered last month? Do you have guest blogging relationships? Subscribe to the BoostSuite blog and learn more about the free BoostSuite advertising platform. Flex Your Reach.
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Learn more about Infer’s momentum on the Infer blog. Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. The increasing speed of our sales cycles indicates that we’re on the precipice of mass adoption for artificial intelligence and predictive solutions.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How Empathy Will Grow Your Sales and Marketing Pipeline
    Here’s an overview of 7 ways to practice empathetic marketing. I’ll expand on these points during my Dreamforce session and in future blog posts. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog. Writers note – This as a primer for my session at Dreamforce 2016 next week.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How to Run a Webinar: Have a Marketing Automation System in Place
    Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROIThis is the fifth installment in the series  How to Run a Webinar. You’ve defined your invitation and registration process. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Announcing Vidyard’s New Interactive Video Player
    Blog Product UpdateLast week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. Thanks Em! Seriously.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Ranking Our Top 10 Blogs from the Summer
    As the weather in Boston consistently dips below 70 degrees for the first time in nearly five months, let’s try to picture ourselves on the beach, ice-cold beverage in hand, kicking back and enjoying some company (beach, drinks, and company not included in this blog). With that in mind, here are the top 10 SnapApp blogs from summer.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] The Hashtag That Could Tilt the Marketing Automation World
    Instead of commissioning your writers to create a blog post, encourage them to fuel other channels as well: create emails and social media posts to support the article, for example. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. Don’t let it happen to you.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 3 Core Functionalities for Multi-Channel Marketing
    Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. through SMS text, email, and even direct mail).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] How to Make the Most of Your To-Do List: 7 Styles to Try
    But among my colleagues, like the Section Editor of the Hubspot Sales Blog , Leslie Ye, it seems like Todoist is the most popular. In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] The One Thing That’s Better Than Knowing Your Customers
    If you’ll recall, my journey with Mark and the {grow} blog started with a post about psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. Make data-driven decisions.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] Why Your School Should Move Away from Purchased Lists
    Someone in your database starts reading a lot of blog posts about students with children. Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one's going to apply to your school if they've never heard of it. But didn't you listen to your mother? Not good.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 9 Types of Interactive Content for Innovative Lead Gen
    Or embedded video tutorials on your blog or elsewhere on your site. Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices. Videos. Games.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. Here’s a shorter news article from Mashable, the blog-turned-news outlet that covers anything and everything related to the technology in our lives. It keeps things interesting. How are readers consuming content? Videos.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] What Does it Take to Become A Nurture Marketing Organization? – This Week in Creating Your Unfair Advantage
    Blog Feed PodcastIn this week’s episode of Creating Your Unfair Advantage , your hosts Jeff Leo Herrmann and Jon Pogact discuss the importance of nurturing audiences with integrated marketing as well as what changes your team needs to make to adopt this marketing strategy. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] What Does it Take to Become A Nurture Marketing Organization? – This Week in Creating Your Unfair Advantage
    Blog FeedIn this week’s episode of Creating Your Unfair Advantage , your hosts Jeff Leo Herrmann and Jon Pogact discuss the importance of nurturing audiences with integrated marketing as well as what changes your team needs to make to adopt this marketing strategy. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] Facebook vs. Google: Choosing Between Digital Advertising Giants
    In the meantime, check out our blog Punch Above Your Weight: Why Digital Favors David , Not Goliath to discover how identifying your unfair advantage is key to operating above capacity. Blog FeedFacebook and Google. Can you think of two names more synonymous with success in the tech industry? Google Adwords : Paid Search.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] The Perfect Close
    Readers of this blog know I am a firm believer in the art of discovery and James hit this out of the ballpark-a chapter that can’t be missed. His blog has been rated in the sales blogs in the world! Blog:  www.YourSalesManagementGuru.com.  . The Perfect Close. -A book review-. You can find it on Amazon. Books
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] How to Measure the Revenue Impact and ROI of Webinars
    They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are an important component of many B2B marketing programs. Webinars are content, in which you then use other channels to promote it. credit.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). TL;DR. Why is this? What / How. In the content studio, select ‘create poll.’.
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    The post 4 Ways Using Predictive Analytics Can Answer Your Sales Woes appeared first on Kapost Content Marketing Blog. With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. They must be smarter about zeroing in on the prospects most likely to turn into qualified leads.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    Empower staff to build stellar profiles (complete with links to the company page and a logo), and encourage them to share company content—blog posts, videos, images—to increase the reach of your message. LinkedIn has proven to be a winning platform for many B2B companies. Engage Your Employees. Test Your Content. Utilize LinkedIn Pulse.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] The business case for breaking the content marketing rules
    Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. The biggest mistake I ever made in my blogging journey was stuffing myself in a persona box and writing content for some dreamed-up audience. By Mark Schaefer. It is uncommon. Identify key metrics. Customer personas.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Blog] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    The idea of a brand like Internet Explorer being forward-thinking enough to make such a story-focused, Gen Y-centered commercial was pretty newsworthy," the agency wrote in a behind-the-scenes blog post. Nostalgia marketing is the advertising equivalent of comfort food. It would appear that advertisers are catching on. Atreyu exclaims.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Blog] Why Businesses Need Marketing Qualified Leads
    Blog Data Lead-Generation Marketing MQL Sales Sales FunnelIn marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? What Makes MQLs So Important?
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Blog] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Your company should consider embedding the video in a blog post, and even creating a new blog post specifically to promote and share the latest video session. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook. Your Peers Have Spoken: Live Video Is It.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Blog] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Robert’s “rant-y” rave: Robert gives a shout-out to Daniel Newman, whose Futurum blog featured a great article on the cultural obstacles companies face when trying to make a digital transformation. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] The Nurture Executive Forum: Uniting Transformational Marketers
    Blog Feed“Nurture is the end to end customer experience, across all facets of the relationship.”. Stephen Epple, Vice President of Nurture Marketing at Fathom. The marketing landscape is changing rapidly. Rather than talking about leads, impressions, or page views, marketers are beginning to think more holistically. Read more about it below.
  • EMEDIA  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] Want to Succeed at H2H Marketing? Quit Writing for Robots!
    Content Creation Writing Blog Blog Post H2H SEO Homepage ResourcesInstead of writing for web crawlers, focus on creating content your audience will love.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] Learning vs. Talent
    I’m a big fan of Seth Godin who write some remarkable blog posts.  His most recent was one about learning vs. talent.  We all have some talent but the ability to keep learning is of greatest value. “What are you going to learn next?” ” By the way, two top colleges play football on Saturday afternoon.  BtoB Marketing
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    So thinking about that funnel thinking about okay if somebody reads a piece of blog content or somebody reads an e-book what do we want them to do next? It’s very easy to set up a blog on your site. It’s not like Forbes does it where you go to look at the blog post and you get their add for 5 seconds. So you cannot.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. If you want to build your blog readership, you have to publish content consistently.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] Socialize your videos for business development
    Video blogs. Your SMEs are probably already cranking out blog posts and visiting key accounts. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] How to Create Content for Your ABM Strategy [Infographic]
    Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in. What do they care about? Where do they consume information? Understand What Exists. Create a Plan.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] Will the Era of Knee-Jerk Content Marketing Ever End?
    Keep a list of people industry leaders you want to interview, and try to hold one 30-minute interview per month that’s published on your brand’s blog. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not. Why Do We Do It?
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] SnapWrap: On Writing, Building a Team, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: This is How You Become a Writer. Matching Content to Your Buyer Personas.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] Voice Search Strategy: What Marketers Need to Know Now
    Check out our beginner’s guide to pay-per-click , or our catalogue of blogs about it. When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”. That's great. Just saying.).
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] This Content Marketing Stuff is Getting Complicated
    The post This Content Marketing Stuff is Getting Complicated appeared first on Kapost Content Marketing Blog. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. Sales go up. Uh, wait.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog] 7 Things You Need to Know About Optimizing for Mobile in 2016
    On Google’s Webmaster Central blog last month, Google announced their efforts to improve usability on mobile sites and in mobile search. If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Where do I start? It depends.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Last fall, Bulldog published a blog post about why marketing conferences are worth the investment. I won’t repeat what my colleague Courtney wrote, but I will assert that spending time immersed in learningand hearing from different perspectives can be revitalizing. Not much has changed in a year. Why is that? Three letters…A. B. M.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] How Global Citizen Became the BuzzFeed of Social Activism
    News stories have replaced first-person blog posts. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. Instead, it was a call to action for Italian Prime Minister Matteo Renzei to pledge his allegiance to fight world hunger. PastaPolitics.”
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Hubspot’s Blog Topic Generator. What it is: A simple blog title generator that leverages three words of your choosing to generate content topics. How it helps: You end up with some decent ideas for blog topics/titles. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    Should he switch over to his DSLR camera to snap photos for the GE Reports blog? The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Go beyond the blog. Would his signal hold? Watch it  here.) Not GE. ” 3.
  • VIDYARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] Meet the Vidyard Team, Video Style: Katie Nielsen
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Katie Nielsen, Technical Writer here at Vidyard. heard about the job at Vidyard from my dad. He sent me the listing. It’s up on Weber st.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] 8 Keyword Research Tools for Search Engine Marketing in China
    In a previous blog, we mentioned that there are many search engine options in China. B2B Online Marketing Blog Search Engine AdvertisingWhen I am thinking of a keyword research project, I like to think of it like fishing. Though Google is a global giant, it’s banned in China. The Dropdown Keyword Suggestions and Related Search.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] More Than Automating Emails For Marketing Automation
    Blog Demand Generation Strategy marketing automation marketing technologyIf there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. It’s more than automation, but how much more?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] Email Design: Let’s Get Typographical
    The post Email Design: Let’s Get Typographical appeared first on Vertical Response Blog. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. broad range of enthusiasts (font geeks?) Accessibility. Readability. for header text and 14 – 16 pt.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] Marketing Guru Covers: Social Posting and Targeting
    Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sessions. Say cheese !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog] The disconnect between social media popularity and business effectiveness
    Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. By Mark W. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” What is true?
<< 1 2 3 ... 270 271 >>