| | -
MARKETING ACTION | WEDNESDAY, JUNE 19, 2013 Agency Sees Explosive Lead Growth with Marketing Automation The post Agency Sees Explosive Lead Growth with Marketing Automation appeared first on Marketing Action Blog - Act-On. 'NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. Return on Impression. license. -
INSIGHTIQ BLOG | WEDNESDAY, JUNE 19, 2013 Mobile Marketing TODAY, Not Tomorrow 'To learn more about becoming a mobile certified marketer, you can read my previous blog post here. Prior to jumping directly into the mobile movement, marketers need to evaluate their goals and objectives for the mobile channel as it is unlike any other marketing tactic. -
FATHOM | WEDNESDAY, JUNE 19, 2013 7 Steps to Becoming a Great Guest Blogger Content Creation & Strategy Online PR/Link-Building guest blogging 'There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. … Read the rest The post 7 Steps to Becoming a Great Guest Blogger appeared first on Fathom. -
Automate or Die Blog Posts B2B Marketing Automation Inbound Marketing Automation Sales and Marketing Automation 'Automate or die is a phrase that''s been heard since the first industrial revolution. And it''s perhaps more relevant today than ever before. No related posts. -
UNDER THE ARCH | WEDNESDAY, JUNE 19, 2013 Optimize Content Publishing with a Social Editorial Calendar Content Marketing Marketing Communications Marketing Strategy Social Media Marketing blogging content marketing content publishing content strategy editorial calendar Social Media 'A social editorial calendar is an important, but often overlooked tool Marketers can use for planning, scheduling, and managing content publishing.
-
MARKETRI | WEDNESDAY, JUNE 19, 2013 Social Media Narcissist or Uninformed Tweep? She hasn’t had any formal training in social media or read many of the fabulous books that I have, like “ Born to Blog ,” “ Content Rules ,” “ The Tao of Twitter.” For more information on Mark’s insight, see my blog, 5 Key Takeaways from Social Slam 2013. 'Nobody “Likes” me. -
MODERN B2B MARKETING | WEDNESDAY, JUNE 19, 2013 How Co-Marketing Can Expand Your Reach How Co-Marketing Can Expand Your Reach was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. It’s brilliant. -
VERTICAL RESPONSE | WEDNESDAY, JUNE 19, 2013 Got Bullies? Here’s How to Deal with Them © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Here’s How to Deal with Them appeared first on VR Marketing Blog. 'Create, Send & Track Emails with VerticalResponse. The Actor. Sybil. -
VOICE-BASED MARKETING | WEDNESDAY, JUNE 19, 2013 The Importance of Real-Time Call Tracking Integration with Salesforce.com 'Many Salesforce.com customers love how call tracking technologies integrate with their CRM. Call tracking integration enables business to track the way ads, search keywords, direct mail, and other marketing drove not only phone calls, but also opportunities and revenue. But not all call tracking integrations with Salesforce.com are created equal. -
WRITTENT | WEDNESDAY, JUNE 19, 2013 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest Your Pinterest presence will be less boring and more appealing if you don’t just promote content from your blog. HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. However, is the network a viable tool to promote content in the B2B realm? -
WRITING ON THE WEB | WEDNESDAY, JUNE 19, 2013 Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. Good Luck! Image Source. -
The ultimate guide to becoming a blogging superstar am a self-proclaimed social media rockstar, without any credentials, so I feel more than qualified to present you with the Ultimate Guide to Becoming a Blogging Superstar. Warning: The following blog post will help you gain instant money & fame. Start blogging immediately. Blog about blogging better. Step one. -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 19, 2013 B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council This blog recommends the great WordPress hosting of WPEngine. Marketing blogging buyer personas content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing sales lead generation 'Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. No Jim, I cannot. -
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 18, 2013 Top Content Marketing Challenges, Benchmarks, and KPIs Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. -
GREAT B2B MARKETING | TUESDAY, JUNE 18, 2013 In B2B Marketing, it’s Usually Better to Act than Wait For more on this subject, view the blog post titled B2B Marketing Options – When to DIY and When to Outsource. 'I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of reasons but it usually has negative consequences. -
PAUL GILLIN | TUESDAY, JUNE 18, 2013 What Social Media Marketers Should and Shouldn’t Do created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. thought I’d share my responses here. These Be helpful and sales will come. -
KOMARKETING ASSOCIATES | TUESDAY, JUNE 18, 2013 5 Action Items from #SMX Advanced 2013 Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc. Link Building Search Engine Marketing Blog Social Media Strategies Bonus: The theme is Top Gun. -
HUBSPOT | TUESDAY, JUNE 18, 2013 How to Turn One Idea Into a Bottomless Backlog of Blog Posts Look, I know first-hand that blogging can be hard. But the secret to generating blog angles at scale isn''t creating more of those mythical "lightbulb" creative moments. It’s not about forcing a moment of brilliance every time you open your blogging tools. So whenever you have a single blog post idea: Stop! -
BLOG MY CALLS | TUESDAY, JUNE 18, 2013 Miss Utah's Dumb Answer.Marketers Can Relate Again, for your viewing pleasure: The reason I''m blogging about them today is this: marketers can sort of relate to this feeling. 'By this point hopefully you''ve all seen the grimace-worthy interview of Miss Utah. If you haven''t, here''s the video. WARNING: It is painful to watch. You will look away in embarassment. And yet.you don''t. -
MODERN B2B MARKETING | TUESDAY, JUNE 18, 2013 Google Bought a Zoo [Infographic] Google Bought a Zoo [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. -
MARKETING ACTION | TUESDAY, JUNE 18, 2013 3 Social Dos, 3 Social Don’ts The post 3 Social Dos, 3 Social Don’ts appeared first on Marketing Action Blog - Act-On. 'Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. Be prepared and have processes in place for escalation. Don’ts. -
BLOG MY CALLS | TUESDAY, JUNE 18, 2013 5 Things Every Salesman Should Know About Marketing Sales professionals are being asked to write content for blogs, White Papers, and to post on social media platforms. These are perfect blog topics! 'The line between sales and marketing is increasingly blurry. The lines between marketing and sales are gone. Here are 6 things every salesman should know about marketing. This is good. -
ANNUITAS GROUP | TUESDAY, JUNE 18, 2013 Q&A with Matt Heinz – Content Generation, Social Selling and Beyond Blog B2B Marketing content marketing Content strategy Demand Generation Social selling 'The majority of my content comes from conversations with customers and partners. It comes from listening and learning from the market. -
BIZNOLOGY | TUESDAY, JUNE 18, 2013 Are you a social media forager? 'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. As they say, “look under enough rocks and you’ll eventually find a snake” (to eat). Do you want to scale? -
B2B MARKETING INSIDER | TUESDAY, JUNE 18, 2013 Marketing That Helps People? An Interview With Jay Baer There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. -
VIEWPOINT | TUESDAY, JUNE 18, 2013 All Real Salespeople Love Sales Leads (but there is a tiny caveat) In spite of what Mike Damphousse ( Green Leads ) said recently in his blog BANT is Dead -- Find the Authority , salespeople need information such as B udget, A uthority, N eed and T ime frame to judge if an inquiry is really a lead and should therefore be followed up. The argument comes when salespeople define a lead. -
DIGITAL B2B MARKETING | TUESDAY, JUNE 18, 2013 5 Lies About Easy Ways To Create Content This approach leads quickly to two problems (and they are rampant, particularly on many blogs): Quality suffers. 'There are easy ways to create good content, right? Sorry. Creating good content is hard. And it’s getting harder. Here are five common bits of advice you shouldn’t follow. Yeah, I didn’t think so. Not so fast. -
How to Make SaaS Gamification REALLY Work for YOU 'In my last blog post on “ How SaaS Gamification REALLY Works ” I explained how SaaS gamification is far more than just badges and leaderboards, and how good SaaS gamification taps into basic human instincts. SaaS Gamification Fun Factors. SaaS gamification works because it turns “work” into “fun.” Hunting. Why is e-mail addictive and fun? -
ENGAGE | TUESDAY, JUNE 18, 2013 The Future Perfect: 3 Strategies Digital Magazines Can Employ to Provide Ideal User Experiences Features commonly found on blogs, like recommended articles based on topic or author, can also be employed within digital issues. 'When it comes to the digital versus print debate, can’t we all just get along? Recent innovations in digital magazines are certainly helping the cause. Everything Old Is New Again. Interactivity Can Trump Tactile. -
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 18, 2013 Is Eastern Europe the Next Email Marketing Frontier? [CHART] CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Andrew Stivelman | Tweet this With Eloqua Experience Europe just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. ”). -
SYNECORE | TUESDAY, JUNE 18, 2013 The Benefits of Blogging to Generate Leads Online [VIDEO] 'As the business development specialist at SyneCore, I speak with a lot of business owners about their current marketing efforts and the tactics they use to generate leads online. Along with some frustration, the common refrain I hear is this: I''ve got a website, but I''m not seeing any traffic or conversion. Hey, who doesn''t love that? -
WRITTENT | TUESDAY, JUNE 18, 2013 How B2B Brand Storytelling Can Benefit Your Business Whether you’re writing a case study or blog post , your story should include all six of these basic elements. Define your values, but don’t use your blog as a platform for talking about what you do. 'There once lived a valiant B2B marketer named Lance. Not only did he have to write interesting content, he had to create a lot of it. -
FEARLESS COMPETITOR | TUESDAY, JUNE 18, 2013 Sales and Marketing Co-Creation – The Power of a Cold Beer to Break Down Walls This blog recommends the great WordPress hosting of WPEngine. 'When creating a sales lead generation program in your company, simple things like sharing a beer can break down walls between Sales and Marketing. At the recent Sales and Marketing 2.0 Buy them a cold beer! ” Gerhard said to me “The audience LOVED it.” -
NNC SERVICES | TUESDAY, JUNE 18, 2013 Marketing Nearshore Outsourcing Services This does not mean spamming companies with emails all over Europe or United States, but knowing the potential customer, B2B Marketing Behind the Scenes blog Social media marketing IT outsourcing Lead Generation Marketing Strategy Networking 'Eastern Europe is well-known as an important hub of IT outsourcing companies. -
SALES CHALLENGER | MONDAY, JUNE 17, 2013 Overcoming Sales’ Unpredictability Blog CEB Sales Blog Sales & Service Sales and Marketing Sales Force Management Sales Process Management Solutions Selling It’s a situation we didn’t choose, but rather one that has happened to us. This is how we won. The results of this dramatic shift to our sales approach? What do we mean? We built scorecards. The most common? -
HUBSPOT | MONDAY, JUNE 17, 2013 9 Insider Tips for Native Advertising That Actually Works If you’re writing a blog post, don’t mention your company at all. Even if you’re just writing a blog post, it should have a beginning, middle, and end. Check out a blog called AVC.com , written by Fred Wilson, a venture capitalist with Union Square Ventures in New York. billion in 2012 to $4.6 billion in 2017. What Works. -
BLOG MY CALLS | MONDAY, JUNE 17, 2013 Why We Wrote a 30-Page White Paper About Call Tracking and Local SEO. An issue with such profound consequences on both sides deserves a lengthy and thought-out response--not an endless parade of forum comments and blogs. 'Thomas Aquinas spent the latter part of his life writing Summa Theologica--his 1500+ page grand treatise on religion. It is the Summa Theologica of the call tracking and SEO issue. -
FEARLESS COMPETITOR | MONDAY, JUNE 17, 2013 The Critical Importance of Buyer Personas in B2B Marketing Today This blog recommends the great WordPress hosting of WPEngine. '“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. The advice is good but I think it does not go deep enough. better yet. - Creating Thought Leadership for Manufacturing and Industrial Companies
Business Blogs Content Marketing Industrial Marketing Thought leadership 'Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. -
MARKETING ACTION | MONDAY, JUNE 17, 2013 SaaS Solutions vs. IT Departments in the Age of Self-Service The post SaaS Solutions vs. IT Departments in the Age of Self-Service appeared first on Marketing Action Blog - Act-On. 'People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. That’s a misconception. But you’d be wrong. -
MODERN B2B MARKETING | MONDAY, JUNE 17, 2013 Driving Conversions Throughout the Customer Lifecycle Driving Conversions Throughout the Customer Lifecycle was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained. Barack Obama won 62% of the electoral vote in last year’s election. How many more demos? -
VERTICAL RESPONSE | MONDAY, JUNE 17, 2013 Put a Hashtag on It! © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. ” The following tips will have you hashtagging successfully in no time: 1. Use lowercase letters. -
VOICE-BASED MARKETING | MONDAY, JUNE 17, 2013 7 Questions to Ask Your PCI-Compliant IVR Vendor Before Purchasing 'Direct response marketers today understand the value of using a PCI-compliant IVR to securely automate the processing of orders over the phone. But before you make a decision about an IVR vendor, there are some things you should take into consideration. Here are seven questions you should ask any IVR vendor before making a selection: 1. -
HUBSPOT | MONDAY, JUNE 17, 2013 How Small Businesses Saved Me From Living in My Parents' Basement Blogging. So I started to do some proofreading, which led to contributing to the internal newsletters, which led to doing copyediting and copywriting for marketing materials, which led to email marketing, which led to blogging, which led to social media. 'Today kicks off National Small Business Week. Here''s why. Email marketing. -
WEBBIQUITY | MONDAY, JUNE 17, 2013 31 Spectacular Web Design Guides, Techniques and Resources Find out here in more than 30 of the best articles and blog posts on website design of the past year. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles. by Google Mobile Ads Blog. ** 5 STARS. -
FEARLESS COMPETITOR | MONDAY, JUNE 17, 2013 The Need for Speed – Ranking in Google with SEO and Engaging an Audience 'This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. The single most important factor for your blog results is this – SPEED. And when prospective customers stop by your blog, and it hangs up and does not respond, it is “Adios Amigo.” -
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 16, 2013 Creative Marketing in a Data-Driven Culture Creative Marketing in a Data-Driven Culture is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK. -
July Sales Training Tip: YouTube.com Blog: www.YourSalesManagementGuru.com. 'Your July Sales Training Tip: YouTube.com. Normally at this time of the year, I am reminding my clients that it’s time to begin building their 3 rd Quarter sales training plans. Each sales meeting schedule is defined by date/time, topics and assignments-as to who is training on what topics. -
FEARLESS COMPETITOR | SATURDAY, JUNE 15, 2013 Highlights of This Week’s Best Posts Undoubtedly, many of you don’t tune into FearlessCompeitor.com, the blog of the sales lead generation company , Find New Customers , each and every day – so you missed some great posts. Tips to Get SEO Results from Your WordPress Blog. This blog recommends the great WordPress hosting of WPEngine. -
MODERN B2B MARKETING | SATURDAY, JUNE 15, 2013 7 Rules to Live By for Creating Legendary Webinars If you have a lot of questions that went unanswered, consider a blog post! Rules to Live By for Creating Legendary Webinars was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. You’re right. Practice. -
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 14, 2013 Where CRM and Content Marketing Collide For instance, the data that marketers receive from PPC campaigns, social media, blog posts, whitepapers, and everything in between can now be integrated directly into the reports tools built into the Salesforce CRM. 'Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. -
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013 Marketing Made Simple TV goes on hiatus This blog recommends the great WordPress hosting of WPEngine. 'Marketing Made Simple TV stops filming due to software bug. “Quality is of critical importance in Marketing Made Simple TV. This is of even more critical importance because we are talking to prospective new show sponsors.” ” “Who are you and what do you do?” -
WRITTENT | FRIDAY, JUNE 14, 2013 Combine Content Marketing with Marketing Tools, Humor and Marketing Automation! Besides adding a picture to your blog post, you also need to make sure it’s easily sharable. What is your experience with using humor on your blog posts – was it successful or not? Stay tuned! What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today. Some of the top companies’ examples are included. -
VERTICAL RESPONSE | FRIDAY, JUNE 14, 2013 The Anatomy of a Great Email © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The Anatomy of a Great Email appeared first on VR Marketing Blog. enjoyed it so much, that I majored in Biology (at least for awhile). -
Three Ways to Make Repeat Sales In an interview on this blog, sales consultant Nancy Bleeke says preparation is one key to conversations that sell. 'Today''s post from the Chamber of Commerce features business-growth advice for small companies. Making a sale is always a challenge. When that is rewarded with success, a sales high takes over – if only momentarily. -
FEARLESS COMPETITOR | FRIDAY, JUNE 14, 2013 Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It This blog recommends the great WordPress hosting of WPEngine. 'Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. -
CLIENT BRIDGE | FRIDAY, JUNE 14, 2013 INFOGRAPHIC: Anatomy of Content Marketing 'Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article -
VOICE-BASED MARKETING | FRIDAY, JUNE 14, 2013 39% of Marketers Cite Lack of Data as a Top Marketing Challenge 'Marketing has reached a point in its growth where the concept of marketing measurement isn’t an “if,” but rather a “when” and a “how well.” Big Data is already a popular topic of discussion, so metrics aren’t an abstract idea known only to some. But if you look at the rest of the report , things make a little more sense. Big deal, right? If not….you -
MARKETING ACTION | FRIDAY, JUNE 14, 2013 5 Key Steps to Selling Through Social Media The post 5 Key Steps to Selling Through Social Media appeared first on Marketing Action Blog - Act-On. 'No matter what product you sell, social media can be used to your advantage. With the help of a few of my favorite characters from Gilmore Girls , here are five key steps to selling through social media. Build relationships. -
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013 Get More out of your Marketing Automation with Interactive Content Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Get More out of your Marketing Automation with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. -
HUBSPOT | FRIDAY, JUNE 14, 2013 An Insider's View: Inbound Marketing in Europe Versus the U.S. In this blog post, I wanted to continue that discussion by sharing our view of some key differences between inbound marketing in Europe versus inbound marketing in the U.S. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013 , along with what our clients have experienced. number. figure of 25%. counterparts. -
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 13, 2013 Back to Basics: 6 Quick Social Media Marketing Tips It’s okay to tweet out an old blog post that you’ve tweeted before. When you come out with a new blog post, tweet about it that day, two weeks later, and then 3 months later (assuming it’s still relevant). 'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. LaurenEHarper is awesome! -
WRITTENT | THURSDAY, JUNE 13, 2013 6 Experts’ Proven Tips for Creating a Successful Blog 'It’s easy to start a blog, but it’s incredibly difficult to build an audience. But there’s nothing to worry about as our blogging experts are here to share their tips for creating a blog from scratch and maintaining it building a lively and active audience. “People are often intimidated when they first start blogging. -
KOMARKETING ASSOCIATES | THURSDAY, JUNE 13, 2013 12 Essential LinkedIn Groups for B2B Marketers news, blog posts, research) with other members who may find the information useful. Content updates range from personal blog posts to internationally known sources. Search Engine Marketing Blog 'With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. -
MODERN B2B MARKETING | THURSDAY, JUNE 13, 2013 Topic of Interest Based Nurturing Topic of Interest Based Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. This helps us optimize our processes and get creative with how we think about prospect engagement. Choosing Tracks. -
AG Olympics: Using Team Building to Motivate Inside Sales Reps As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. 'Today is an exciting day in our office. m not really sure what we are competing for, but it doesn’t matter. -
BLOG MY CALLS | THURSDAY, JUNE 13, 2013 Must-Have Characteristics of Successful Marketers Why doesn''t anyone read my blog? '- Curiosity - Marketers must be curious. They need to be constantly searching for ways to improve, gather better data, make better decisions, drive more leads, and improve critical marketing metrics. Marketers can''t just digest data they must ask the question: ''Why?''. But this isn''t Mad Men in the 1960s. -
MARKETING ACTION | THURSDAY, JUNE 13, 2013 Catch Guy Kawasaki at the Inside Sales Virtual Summit The post Catch Guy Kawasaki at the Inside Sales Virtual Summit appeared first on Marketing Action Blog - Act-On. 'June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. The Guinness Book of World Records has been contracted to verify this claim, so you could help make history.). -
B2B MARKETING INSIDER | THURSDAY, JUNE 13, 2013 8 Steps To Effective Content For Social Media [Slides] Then I started blogging. Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. 'For the third week in a row, I find myself at another amazing marketing conference. My own journey into social was relatively opportunistic. Be helpful. -
TRADESMEN INSIGHTS | THURSDAY, JUNE 13, 2013 From MAGNET: Determined Innovators Face Risk to Reap Rewards 'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. You can visit MAGNET online at manufacturingsuccess.org. Determined Innovators Face Risk to Reap Rewards. -
BLOG MY CALLS | THURSDAY, JUNE 13, 2013 How Much Time Does Mystery Shopping Waste? 'If you read this blog, you know that we are a call tracking and call recording solution. Companies use LogMyCalls to record actual customer interactions--they often switch to us after quitting mystery shopping. Having said all that, we know a lot about mystery shopping because we used to do it. How Does Mystery Shopping Waste Time? -
FEARLESS COMPETITOR | THURSDAY, JUNE 13, 2013 Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads This blog recommends the great WordPress hosting of WPEngine. 'Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads. With a lack of qualified sales leads, you need to diagnose the problem. -
HUBSPOT | WEDNESDAY, JUNE 12, 2013 Facebook Launches Clickable Hashtags #Finally Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. 'File this one under "It''s About Time." Hallelujah (#NoSarcasm). We couldn''t agree more. The Scoop on Facebook Hashtags. Here''s how Facebook hashtags work. Facebook Hashtag Functionality. How to Use Facebook Hashtags. -
INTEGRATED B2B | WEDNESDAY, JUNE 12, 2013 Kick-start your content marketing creative process Practice producing blog posts, photos, videos and podcasts to see what mix of content will work best for you. 'Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013 7 Keys to Lead Scoring Success – for your sales lead generation programs This blog recommends the great WordPress hosting of WPEngine. '7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors. -
MARKETING ACTION | WEDNESDAY, JUNE 12, 2013 Customer Experience Rules: 15 Stats Colin recently commented on a blog post (“ 50 Facts About Customer Experience ”) in Return on Behavior Magazine , and called out the 15 statistics he thought most important. The post Customer Experience Rules: 15 Stats appeared first on Marketing Action Blog - Act-On. We thought you’d be interested. TeleFaction data research. license. -
MODERN B2B MARKETING | WEDNESDAY, JUNE 12, 2013 No Lead Left Behind No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e. -
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013 What is Call Tracking? The pupose of this blog is to have a basic call tracking discussion. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. What is Call Tracking? -
VERTICAL RESPONSE | WEDNESDAY, JUNE 12, 2013 Google’s New Enhanced Campaigns for Display Advertising © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Google’s New Enhanced Campaigns for Display Advertising appeared first on VR Marketing Blog. Bid Adjustments. Targeting. -
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013 Are You a Good Online Spokesperson For Your Company? Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. This blog post. 'Photo credit: IAEA Imagebank. After all, their jobs depend on it. That’s a problem. -
HUBSPOT | WEDNESDAY, JUNE 12, 2013 It's All in Your Head: 9 Reasons You Can't Resist a List This is a marketing blog. Pro Tip #2: Check out this article from the HubSpot blog for tips on how to make a really compelling listicle. 'I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions ) of pageviews. -
WRITING ON THE WEB | WEDNESDAY, JUNE 12, 2013 Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read! src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. -
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 12, 2013 Perspective on Training wanted to share some highlights from a blog post by the NAED president (National Association of Electrical Distributors) answering the question: Why is training important? ” visit the NAED blog. 'Having a trained workforce is a major challenge in several of the industries that we work with. -
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 12, 2013 Why Good Content Delivers Bad Leads You have created a great industry blog and library of premium content. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. 'Congratulations, you are a B2B content marketer. You promote your content through search, social, emails, newsletters, even banners. -
Re-thinking the future of TV in the Age of Binge Neicole Crepeau is the Senior Marketing Manager at Vizit Corporation , and blogs at Coherent Social Media. different way to think about social media ROI The future of business: Six layers of customer engagement What a blog post will look like in 2020. 'By Neicole Crepeau, Contributing {grow} Columnist. Image from Umami. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 12, 2013 6 Ways To Maximize Your Webinars With Automation Technology Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. -
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013 Hire Jeff Ogden of Marketing Made Simple TV fame for your executive interviews This blog runs on the super-fast WPEngine platform, which we highly recommend for you. 'David Sable, Y&R CEO. New Service from Find New Customers – Executive Video Interviews. Jeff Ogden is the perfect person to interview YOUR business executives. He’s great at executive interviews. Don’t take my word for it. -
SALES CHALLENGER | TUESDAY, JUNE 11, 2013 Why Reps Struggle to Close the Sale 'In our last blog post , we discussed how delivering tailored insights to customers has become table stakes in an era of sales where customers are better informed and more empowered than ever before. Because Mobilizers tend to be focused on driving change and not a particular supplier’s solution (i.e. -
B2B LEAD BLOG | TUESDAY, JUNE 11, 2013 What is Hubspot? Marketing Automation Software Series Even a blogging platform that helps you make sure every post is perfectly optimized. HubSpot is too big to fit into one blog post. 'Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. -
ANNUITAS GROUP | TUESDAY, JUNE 11, 2013 Getting the Most out of Middle of the Funnel Content Blog Buyer''s Journey buyer-centric content content marketing Demand Generation Strategy demand process Mid-funnel content 'During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?”. -
THE FORWARD OBSERVER | TUESDAY, JUNE 11, 2013 Social Media Engagement: How to Pick and Use The Right Networks 'Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates. in a falsetto. That''s where they spend time. -
MARKETING ACTION | TUESDAY, JUNE 11, 2013 The 5 (Reasons) and 10 (Ways) to Nurture The post The 5 (Reasons) and 10 (Ways) to Nurture appeared first on Marketing Action Blog - Act-On. 'Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. The buyer researches a product for longer, without getting in touch with a vendor, for longer. -
NNC SERVICES | TUESDAY, JUNE 11, 2013 Online Monitoring Tools blog Marketing News 'Imagine that you had finished an important online campaign for your company or brand and now you have to evaluate the communications results. There are several online monitoring tools that will allow you not only to measure the campaign’s results, but also to monitor and manage your online presence. -
SAZBEAN | TUESDAY, JUNE 11, 2013 How to Ensure Your Social Media Campaign Succeeds Check out your website’s search features, update your blog and contact pages, and possibly create a news page that highlights all the ways your company gives back to the community or how your company strides to be environmentally friendly. 'This is a guest post by Sean Gallahar from i7 Marketing. News & Notes -
BLOG MY CALLS | TUESDAY, JUNE 11, 2013 Why is Call Recording Less Expensive Than Mystery Shopping? We try to keep an open mind on this blog. 'When we tell people that mystery shopping is less expensive than actuall call recording, they generally don''t believe it. They simply can''t accept that gathering data from actual call recordings is less expensive than gathering data from fake calls (i.e. mystery shopping). It isn''t. It is simple. -
MODERN B2B MARKETING | TUESDAY, JUNE 11, 2013 Stop Whining about Edgerank and Do Something About it This argument could be said about any individual marketing channel from email to PPC to blogging; it’s nothing new. Stop Whining about Edgerank and Do Something About it was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Jason Miller It continues to happen each and every day. Social Media -
B2B WEB STRATEGY | TUESDAY, JUNE 11, 2013 What eMagine Customers are Saying: Client Recommendations Emagine helped us rebrand our new company name launching a labor intensive, challenging goal: an English website, French website, a Spanish landing page, and an all new BLOG, Not Just Machines. Today we take a look at some SEO and Social Media client testimonials on our work with them: Megan Castillo, Marketing Director for SImparel , Inc. -
BIZNOLOGY | TUESDAY, JUNE 11, 2013 In digital marketing, you must get over your fear of being annoying As you may well know from my blog posts, I am fully on board with pushing a little hard. 'According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. Yes, do A/B testing. -
HUBSPOT | TUESDAY, JUNE 11, 2013 How to Make Sure Your Designers Stay Ahead of the Curve usually schedule this workshop once every two weeks or so, choosing content produced by industry experts (blog articles on Smashing Magazine or ebooks in the A Book Apart series). 'Great designers don’t get that way by accident. The Danger of Stagnant Designers. Ways to Make Sure Your Designers Stay Ahead of the Curve. This is perfectly fine. -
B2B MARKETING INSIDER | TUESDAY, JUNE 11, 2013 9 Internet Trends Charts You Need To See And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. | |