• ANNUITAS  |  TUESDAY, APRIL 28, 2015
    [Blog] Experiences:The 7 th Era of Marketing
    Thanks to Robert and Carla for sharing their thoughts via the ANNUITAS blog and writing this book – we needed it. Q: What prompted you and Robert to write your book, Experiences: The 7 th Era of Marketing ? Blog Carla Johson Content Creation Management content marketing Experiences the 7th Generation Robert Rose
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Blog] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    In this blog we'll tackle #3: How to appropriately follow up on a lead. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. This time the QB ran it in for the touchdown. Period.
  • VIDYARD  |  TUESDAY, APRIL 28, 2015
    [Blog] 3 Million Installs and Counting: The Rise of Sales and Marketing Apps
    Blog Sales EnablementPop the confetti cannons and crank up some Kool & the Gang because it’s time for marketing and sales teams to celebrate! This week, the Salesforce AppExchange surpassed 3 million application installs across the Salesforce customer community. Producing a great video only takes you half way there.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog] 10 DIY Ways to Get More Visits to Your Website
    Many businesses don’t have time to write and manage a blog. Instead, you can use your LinkedIn page as a mini blog. You’ll be quoted in a newspaper article or blog post, and a link to your website will be included in the article. Please add to our list in the comment section below. © 2015, VerticalResponse Blog.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Blog] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 28, 2015
    [Blog] Positioning: Have You Found Your Focus?
    Check out the blog post here. ). By Rachel Kerstetter, PR Engineer, Sonnhalter. Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus. It’s no secret that we’re known for our B2T marketing communication niche and that we really dig in and get our hands dirty.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Blog] How to use influencer marketing to promote your book
    Top newspapers, journals, celebrity sites, and high-status A-level blogs are highly competitive. If you don’t already have a brand, it’s entirely possible to build a powerful brand from the bottom up: blog by blog, influencer by influencer. You can still register and it’s free. Why You Should Reach Further Than the A-List.
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Blog] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Here are a few ideas: Ask or pay influencers to guest post on your blog. Interview an influencer and share the discussion in a blog post and/or video. The post Why Word of Mouth Should Be a B2B Marketer’s Top Priority appeared first on Marketing Action Blog - Act-On. Word of mouth is the original marketing channel.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Blog] How Marketing Visible Expert℠ Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Blog] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Blog] Earth Day: Recycling Your Social Media Strategy
    We often find that our clients create great content in the form of blogs, whitepapers, videos, and webinars. The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. What better way to do this than to focus on the “three R’s”?! B2B Web Strategy Social Media
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Blog] The 4 Emails Retailers Should Send for Mother’s Day
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 4 Emails Retailers Should Send for Mother’s Day appeared first on VerticalResponse Blog.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Blog] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    Blog Video How-ToAs a marketer, I’ve always believed in the power of video. Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. Finally, our cries for help have been answered! It’s nothing short of a marketing renaissance! Are your viewers actually engaged viewers? Great!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Blog] Do Brands Really Listen?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do Brands Really Listen? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! Easy, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Blog] Why customer personas may be an outdated marketing technique
    Her first post, which recounted important business lessons she learned from The Grateful Dead, was the number one blog post in the company’s history. Her first post, which recounted important business lessons she learned from The Grateful Dead, was the number one blog post in the company's history. Finally, the dam burst. Human.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    SEO Book   Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. SEO Assessment.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Improving ROI with Marketing Optimization
    blog: blogs.sas.com/content/customeranalytics/. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization Workflow. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Start engaging from the first click in the Customer Journey
    Review blog defines customer journey mapping: A customer journey map is a very simple idea: a diagram that illustrates the steps your. Harvard Business Review Blog, “Using Customer Journey Maps to Improve Customer Experience” 5. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. Imagine your website with an entire library of presentations ready to use for webcasts, lead generation, blog.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Closing the Loop on Social Leads
    common questions by prompting discussions or creating blog articles. For onpage SEO, optimize each blog posts’. and guest posting on other blogs relevant to your business are just a few ways youcan generate inbound links. 2. Share Content on Social Channels Have a great blog post? Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [Blog] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Blog] 10 Tactics to Optimize Your YouTube Channel
    Ask viewers to like or share your video with a CTA and allow them to embed the video on their blogs, websites, etc. Everyone remembers the king – but the shrewd ones keep an eye on the queen. YouTube is the second largest search engine on the web. The question is: are you poised to take full advantage of what it has to offer? Titles.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Blog] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. 47% of consumers reported checking blogs for advice on new trends, and 35% used blogs to discover new products. Let’s face it – people are savvy to advertising.
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Blog] Great quality content is the key to leads
    Ebooks whitepapers and blogs and in fact any kind of content are a key asset to business and have been for quite sometime. The post Great quality content is the key to leads appeared first on Content Marketing, Virally Blog. But like most things in marketing poor marketing ruins a good thing. People share what makes them look good!
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Blog] The Link Between Content And SEO
    Every question you have ever been asked to do with your industry is a blog. Having a blog increases your SEO substantially when updated regularly. The post The Link Between Content And SEO appeared first on Content Marketing, Virally Blog. For search engines, the word content means words and a lot of them.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Blog] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    Blog Thought LeadershipLook out YouTube. Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Let that sink in for a moment. In January, it was three billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Put the presentation on your website and blog. You can embed your presentation on your website or blog to encourage more views. Get more social tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. SlideShare. SlideShare averages 60 million unique visitors a month.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Blog] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Field Events Are Just as Important as Conferences: Here are 4 Reasons Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Field Events Are Just as Important as Conferences: Here are 4 Reasons Why appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Blog] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Smart B2B organizations are empowering their employees to engage and share content on social media, create their own blog posts, and develop their own personalities while selling their brands. The post The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale appeared first on Marketing Action Blog - Act-On. How to do that?
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Blog] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    Blog Branding Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy Social Media Marketing brand branding content marketing digital marketing marketing marketing doubleshot marketing strategy social communications social media 7DdM-4siaQw. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Blog] How to Remove the VerticalResponse Footer Logo from Your Emails
    Sign up for our weekly VR Buzz email. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. We even designed a shirt for dogs. Select My Contact Info. Click Save at the top of the page.
  • FATHOM  |  THURSDAY, APRIL 23, 2015
    [Blog] Consumer Brand SEO Pulse: 4.23.15
    In a recent blog post , Google said “non-mobile-friendly sites may still rank high if they hold great content the user wants.” Google Webmasters blog post also suggested that this change may be coming to desktop as well. Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”. link]. link]. link].
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Blog] Face The Facts: Your B2B Needs A Blog
    In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. Whether you want to believe it or not, a blog truly is one of the most important pages on your website.
  • ANNUITAS  |  THURSDAY, APRIL 23, 2015
    [Blog] The Post-Event Communication Challenge
    Blog buyer engagement Content Marketing Institute Demand Generation Strategy Events Lead Managemetn Process have metrics to prove that in-person events deliver the highest return on investment for ANNUITAS, especially if the event includes a speaking opportunity. The challenge post-event is not something most marketers think about.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Blog] How to Market a Conference Using Twitter
    The micro-blogging site allows you to publish news and updates about your conference in real time. When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. The Role of Social Media. Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Blog] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    10.00am: The company blog post is out - time to distribute! With your newly sourced knowledge, you can start writing some social copy for the next blog post. How did your blog post do last week? It’s also a great time to go through social media marketing blogs such as Buffer and make notes on ideas that inspire you.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Blog] Why Can’t I get an accurate forecast?
    Blog:  www.YourSalesManagementGuru.com. Why can’t I get an accurate forecast? Just week I heard that comment from a new client and he was the President of the company.  Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? What’s the action plan? Third, it takes training. 
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Blog] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    Blog Thought Leadership Leaders need to catch up to communication technology and extend their power and influence through digital channels. Or so says Charlene Li, Founder and CEO of Altimeter Group and recent author of “The Engaged Leader: A Strategy for your Digital Transformation”. And do so at scale. Are your employees important?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Blog] What Does Facebook’s News Feed Updates Mean for You?
    In the blog post, they state the impact on Page distribution will “vary considerably depending on the composition of your audience and your posting activity.” We’d love to hear your opinion in the comments. © 2015, VerticalResponse Blog. appeared first on VerticalResponse Blog. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Blog] Marketers, Get Ready For Your Promotion: A Global Perspective
    Marketers, Get Ready For Your Promotion: A Global Perspective was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers, Get Ready For Your Promotion: A Global Perspective appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. APAC Marketers Are Savvy Marketers.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Blog] Don’t Make Your Brand Bland
    The post Don’t Make Your Brand Bland appeared first on Content Marketing, Virally Blog. Your Company Image. Branding is all about the impression you make and your reputation. That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light. Personal Brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Blog] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. The languishing blog.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Blog] New Blogger? Get Started on WordPress.com
    Last week we published a blog post, “ Why Blogging Is More Important Than Ever ” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. With this plan, you choose a custom domain name for your blog.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Inbound Marketing Basics: How to Attract More Customers
    We did capture those questions, though, and in this blog post we’ve consolidated our responses and posted them here. Inbound marketing refers to marketing activities that bring visitors to you, such as blogs, podcasts, webinars, videos, eBooks, and so on. How does inbound marketing work? You need to know what’s working and what’s not.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    Organizational change is not a topic typically addressed on this blog, but I wrote last week about how Fathom was preparing for an Appreciative Inquiry Summit , which brought the whole company (and beyond) in a room to inspire transformation. Here’s a summary of what happened: Start with an entire company. Finally, just add love.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. Growing your audience is important for growing any business. But what exactly does that mean?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Blog] 7 Tips to Creating a Memorable Slogan
    Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Tips to Creating a Memorable Slogan appeared first on VerticalResponse Blog. Be consistent.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Blog] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Blog] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Blog] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? encounter companies facing this problem on a weekly basis. Recognizing Executive Potential.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Are Your Employees Brand Ambassadors? Why Not?
    Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing B to B marketers b2b b2t blog brand branding btob chris ilcin content marketing customer service history internal marketing By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Why the economics of blogging are diminishing
    By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. But the economics of blogging don’t work the same way any more. No evergreen, in-debth blog posts for me anymore.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Blog] Researching Your Market
    The post Researching Your Market appeared first on Content Marketing, Virally Blog. Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? Behaviours:- attitude, loyalty and buying patterns. Events
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Blog] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Developing an engaged audience that reads your blog top to bottom or downloads all your white papers is next to impossible if they do not yet trust that you are a worthy source. You might follow up with another quiz or point to a blog post or webinar that would be of specific interest to your prospect based on how they responded to your quiz.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Blog] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Ask regular commentators to write a guest post on your blog. They will want to share that with their social connections and that will bring more quality traffic to your blog. have been a strong advocate of the need to adopt a blended approach, so there is no argument about what needs to be done. Be Progressive with Lead Profiling.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Blog] Expert Interview with Douglas Karr on Marketing with the Help of Big Data
    We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Talent is harder to find than tools,” he says. Database Marketing Big Data Marketing
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Blog] How to Market to Chief Information Officers (CIOs)
    read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Provide different formats, such as whitepapers, blog posts and videos. Here’s what you need to know to market successfully to CIOs. They want proof.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Blog] Increasing Conversion Rates – Part 2
    Blog conversion rates Demand Generation Strategy lead management architecture Lead management process service level agreement All modern marketers want to increase conversion rates –it’s just good marketing. However, the question is always how to do so? What really helps to increase conversation rates? Read it here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 21, 2015
    [Blog] How To Measure Performance Against Google’s Mobile Friendly Update
    In this blog post, I want to expand upon the exploration of key performance benchmarks B2B marketers need to review in assessment of Google’s Mobile Friendly Update. B2B Online Marketing Blog Marketing Measurement Mobile Marketing Mobile Search Percentage. Quality of Mobile Search Traffic. Pages / Visit. Bounce Rate.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Blog] Top 10 Website Eyesores to Avoid
    For more design tips, visit the design category of our VerticalResponse blog. Get more tips and tactics by subscribing to the weekly VerticalResponse email newsletter. © 2015, VerticalResponse Blog. The post Top 10 Website Eyesores to Avoid appeared first on VerticalResponse Blog. Anything that Blinks. Busy Backgrounds.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Blog] Twitter Announces You Can Now Receive Direct Messages from Any User
    According to Twitter’s blog changes also include: A setting that allows you to receive Direct Messages from anyone, even if you don’t follow them. Share your thoughts in the comments. © 2015, VerticalResponse Blog. Twitter provides these instructions for changing your settings. All rights reserved.
  • VIEWPOINT  |  TUESDAY, APRIL 21, 2015
    [Blog] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
    Today''s blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. I’m sure each of you has your favorite John Wayne movie quote. Well, there are some things a man just can''t run away from.". Out here, a man settles his own problems.".
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Blog] How To Make Your Marketing Meme-tastic!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Blog] Happy B2B Customers Can Get You More New Customers
    One you have case studies and testimonials, feature them on your blog or website. It also makes them feel special, because they were highlighted on your blog and on social media. As we all know, word-of-mouth is the best marketing channel there is. Top B2B companies are already taking advantage of this. So how does this happen?
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Blog] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    We did a blog post recently about building a team based on personality profiles, and how it’s possible to go too far when relying on personality tests. The post Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams appeared first on Marketing Action Blog - Act-On. Why is it so hard to find good people? DAWN: True.
  • VIDYARD  |  MONDAY, APRIL 20, 2015
    [Blog] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    Blog Video Optimization Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. Really?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Blog] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Or, for your convenience, we’ve created this handy widget to let you follow along right here from our blog: #SWFChat Tweets. We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. Edwards recently led the discussion on social learning with us during an  IBM Smarter Workforce webinar.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] 10 Retail Marketing Ideas to Boost Sales
    This post was originally published by Brian Morris for Bags & Bows and has been edited and repurposed for use by VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Blog] Get Better Results: Grow Clients’ Email Lists the Right Way
    Written by Christina Hoheisel, Business Development Manager at VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Generic email prefixes. Age of list. Spike in list size.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Blog] Why Social Recruiting is Like Catching Pokemon
    She blogs to show brands how to use social media in their recruitment. Tell me who you need to hire, and I will tell you how to find them. When catching Pokemon (please tell me you know what I’m talking about, if not check it out here) or hunting, you don’t use the same approach to catch a deer (or a Pikachu) and a pheasant.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Blog] Surviving on Swag Alone at the Marketing Nation Summit
    Surviving on Swag Alone at the Marketing Nation Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Surviving on Swag Alone at the Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And, yes, it was. Swag for Fashionable Sporting.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Blog] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Blog] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    Best Practices for Better Email Subject Lines appeared first on Marketing Action Blog - Act-On. Creating compelling subject lines is difficult, especially when you have to come up with fresh ideas every week. What’s going to get the attention of your audience? What will make them open and click? But those rules are changing all the time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Blog] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    Content Marketing Tips for Lead Nurturing  [More from the blogs]. Lead Nurturing: You could be losing as much as 80% of your sales; here’s how you keep them  [More from the blogs]. Lead Nurturing: 5 tips for creating relevant content  [More from the blogs]. Tweet Lead generation can take you on a long hike. Can they prove it?
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 18, 2015
    [Blog] Career Advice From Three Canadian CIOs
    Blog CIOs Video The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. We apply these learnings to the programs we develop and execute with and for our clients. We also like to share what we’ve learned with you. the path to the role of a CIO varies.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Blog] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Blog] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Use email and social together with VerticalResponse. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Facebook has launched a new way to engage with your page community. All rights reserved.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Blog] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Blog Thought Leadership Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Engagement is Everything.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blog] 5 Signs Your Company’s Blog Is Failing
    So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […]. Dave Schneider contributes a monthly column on Blogging. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Blog] 6 Vital Features to Look for in Marketing Automation Software this Year
    Whether it was an initial blog post view, an ebook, or an article download, being able to identify what the person is most interested in will improve her overall experience and increase the likelihood that she remains a loyal customer. 4. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Blog] 45+ Reasons to Attend the Social Tools Summit
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • VIRALLY BLOG  |  FRIDAY, APRIL 17, 2015
    [Blog] Why content marketing is here to stay
    The post Why content marketing is here to stay appeared first on Content Marketing, Virally Blog. Some marketing fads come and go. New technologies have and will continue to disrupt the buying process and make things easier, simpler and faster. Content marketing is in fact been around for hundreds of years if not thousands.
  • MARKETING ACTION  |  FRIDAY, APRIL 17, 2015
    [Blog] Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You
    Join the i♥marketing Roadshow, Coming Soon to a City Near You appeared first on Marketing Action Blog - Act-On. The i♥marketing roadshow is getting underway, and you’re invited to join the experience. marketing is much more than a complementary marketing workshop. Why a roadshow? It’s simple – you asked for it. May 28: Atlanta, GA.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Blog] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Conversely, break large content down into microcontent and repurpose: eBook to blog posts, videos to images, blog posts to presentations. Source: TopRank Blog. That’s a staggering number! .
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Blog] 4 Types of Content Essential to Driving Leads
    Blogs. There are a lot of advantages to blogging from an inbound perspective. At a basic level, companies that blog are more likely to be found than those who don’t. Each blog you create is another opportunity to get found by your target audience because each new blog is individually indexed by search engines.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Blog] 8 (Free) Google Resources B2B Marketers Need To Know
    In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. B2B Online Marketing Blog Search Engine Optimization Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ).
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Blog] How to Move Your External Marketing Messages In-Store
    The post has been updated for accuracy and relevance. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. To begin, keep your employees in the know. ” The same is true for your phone greetings.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Blog] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Live From The Marketing Nation Summit Day 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Inspiration in the Nation!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Blog] It’s not a pitch, it’s a person. The super powers of influence marketing
    And the conversation has been extended via resulting earned and owned blog posts and articles recapping the event. To read more of Konstanze’s work, check out her personal blog. Ready? In theory, I love Whole Foods. love the vision, the philosophy and the concept, and I love getting really good food. need a personal shopper!
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Blog] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    The post Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers appeared first on Marketing Action Blog - Act-On. But it’s a situation that’s (finally) changing. The top five areas where employers are planning on adding full-time, permanent staff are: Sales: 36%. Customer service: 33%. Information technology: 26%. LAUGHTER].
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Blog] Insights from the Marketo Summit
    Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Increasing digital engagement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Blog] We could all learn a lot from Jeff Bullas
    Blogs are a good way to share things like other top bloggers. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. You can learn a lot there too. Smoking. Guilty of double homicide. It is old but a true classic.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Blog] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    would love to hear from you on my blog.  – Among Top 15 B2B CMOs (FierceCMO). His Twitter handle says he is “Killing traditional marketing with pleasure”. Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. Are they the economic buyer?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Blog] Infographic: What’s Trending In Marketing for 2015?
    40% of #B2B buyers most frequently share blog posts Click To Tweet. It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. Source: Uberflip.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Blog] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! 30am Fun Run along the Embarcadero! Marketing Transforms. ’   Her answer?
  • SYNECORE  |  WEDNESDAY, APRIL 15, 2015
    [Blog] 4 Email Marketing Best Practices
    By offering your audience an incentive in your subject line, you can increase your open rates by as much as 50%, according to a HubSpot blog. When it comes to leads, the bottom line is that they need to be nurtured. moment where they finally become a customer. Ensure Your “From Name” is Recognizable and Trustworthy. Critical Tool.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Blog] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments? Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? You may find that a firm across the country has clients similar to your organization.
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