illumin

NOVEMBER 1, 2023

Advertising Week is always a blast, but this year it truly was an event to remember. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. It was such a rewarding way to connect and exchange ideas.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Marketing Insider Group

OCTOBER 23, 2019

Thoughtless email blasts may technically invite you to reach out, but their impersonal nature tells another story. If someone suggests a useful product update to customer success, ask to feature him on your Facebook or Twitter. To shape up your customer success program: 1. Make outreach more personal. Conduct EQ training. .

Blast Campaigns 186

Blast Campaigns Outreach Training Social Media 186

Oktopost

JULY 2, 2020

Why, then, are we still focused on email blasts? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. And how can social media transform the customer experience?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). 90% of C-suite executives say they never respond to cold calls or email blasts ( source ). B2B Social Selling with LinkedIn.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Engagio

JULY 19, 2021

Follow Gerry on LinkedIn and Twitter ! When it comes to ABM, I often see companies pick personas and try to generalize the message and blast out content. When it comes to ABM, I often see companies pick personas and try to generalize the message and blast out content. Follow Natalie on LinkedIn and Twitter !

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. For example, look at your most effective email blasts and try re-using those subject lines. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 107

Social Media Advertisements Advertising Tools 107

KoMarketing Associates

DECEMBER 27, 2017

How to Blast Away the Top 15 Conversion Roadblocks on Your Website via Quicksprout. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. Three Ways B2B Manufacturers Can Capitalize on ‘Made in the USA’ Searches via Search Engine Land.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

EMagine B2B Blog

APRIL 25, 2013

Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals.

Twitter 40

Twitter B2B Marketing Planning B2B 40

Buffer

DECEMBER 6, 2021

Think About Where Your Ideal Candidates Hang Out Smart social recruiting isn’t about blasting all of your social channels with your job openings until you fill them. At Buffer, we’ve found more marketers on Twitter than on LinkedIn, because that’s where they tend to hang out.

Social Media 85

Social Media Media Business Blast Campaigns 85

ClickZ

SEPTEMBER 23, 2022

Lastly, contemplate a blast from the past – like letting the marketing, creative, and communications professionals help formulate a strategy and approach that might resonate with prospects. Join the conversation with us on LinkedIn and Twitter. Back to the future. Set aside technology as the over-weighted means of solution.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

ViewPoint

JULY 26, 2018

Of course, every program is supported during the interview with quotes from the guest and host on Twitter. Email blast. She will do a blast about the podcast. Retweets are common from the guest’s marketing staff. LinkedIn articles from the host about the interview are appropriate almost every time.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Oktopost

APRIL 8, 2021

Simply put, blasting out the same exact message across all networks, while it might be the easy way out, will not produce the same results. While there may be some crossover, ultimately the reason someone is following you on LinkedIn may not be the same reason they are following you on Twitter.

Social Media 103

Social Media Practices Media Best Practices 103

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

markempa

JUNE 13, 2017

And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. Our marketing team is responsible for web lead gen, marketing campaigns, email blasts, etc., I’ve found great salespeople don’t spend much of their time prospecting. They network. They get referrals. They practice social selling.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

ClickZ

FEBRUARY 7, 2022

Each market has its own language, culture, and expectations, so personalizing your messaging for each individual area can help create a deeper connection (and better conversions) than blasting the same exact messaging and imagery to Cali surfers, Texas ranchers, Midwestern moms, and NYC fashionistas. .

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Contently

JANUARY 22, 2021

They tailor their content to the channels where their audience spends their time—short films on YouTube, compelling 30-second sizzle trailers on Instagram, climate news and calls-to-action on Twitter—and truly stand apart, growing their business at an exponential rate. It even puts other banks that invest in arctic drilling on blast.

Storytelling 211

Storytelling Trends Ethics Content 211

Heinz Marketing

MARCH 23, 2022

Working at Heinz Marketing has been a blast. Don’t waste your time posting on each platform (Facebook, LinkedIn, Twitter, etc.) Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s almost been one full year here, and I have learned so much as I have adapted to a virtual workstyle. one by one.

Work Management 107

Work Management Tools Deliverability Social Media 107

Sharpspring

JULY 12, 2021

For instance, Facebook community management requires a different set of skills from Twitter community management. You still need to understand that each platform will require a unique touch when it comes to community management; Twitter, Facebook, LinkedIn, Pinterest, and Instagram all have unique best practices and user expectations.

Social Media 97

Social Media Communities Work Management Tips 97

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Convince & Convert

APRIL 6, 2016

Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions). To promote attendance , steer clear of impersonal email blasts. Use Twitter Lists.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 100

MLT Creative

MARCH 1, 2012

But many marketers — in an effort to expand their reach and influence to a mass audience — make the mistake of over-automating their social media, robotically blasting out promotional spam without building any customer relationships or listening to their marketplace. How does your Twitter account look to the rest of the world?

Twitter 40

Twitter Advertising Agencies Process B to B 40

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

KoMarketing Associates

DECEMBER 10, 2015

Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. Social Media Perspective. Even if you feel like your industry’s heavy hitters and target customers aren’t on social media, it doesn’t mean that their employees aren’t. Look for other places where people are asking questions about your industry.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

PureB2B

MAY 13, 2021

Social media is no longer limited to Facebook, Twitter, and Instagram; they are also not just about posts anymore. These platforms are not only to blast information and sell but use tools to gain feedback, interact, and showcase all aspects of your brand in ways that matter to people. Social Media Campaigns.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

Webbiquity

OCTOBER 29, 2019

Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. In addition, your CRM software can provide context to your mailing lists such as demographics, purchase history, and previous engagement. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. or Twitter shortened URL. 4 ways to optimize Twitter… (toddlohenry.com).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

ClearVoice

APRIL 23, 2019

Post reach is the number of people who saw a post on Instagram, Twitter or Facebook. To give one example: Wendy’s skillful roasting of Burger King was a result; Wendy’s achieving permanent status as the ultimate in trash-talking smart Twitter brands is an outcome. Email blast. Post reach. Shadow ban. Private blog networks.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Biznology

DECEMBER 7, 2016

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. Steer clear of social scheduling tools and post discussions manually.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Martech

MARCH 25, 2022

If I’m buying vegan products, don’t blast me about pork chops. Post it on your LinkedIn profile (the icon is just to the left, right above the Twitter birdie). If they are upgraded (most are because you know the ESP is doing the work), just stop. Sending me the wrong stuff. Send this column to your boss.

Intent Signal 131

Intent Signal Opt-out Opt-in CAN-SPAM 131

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

readwrite

NOVEMBER 1, 2010

Twitter has tried a number of different methods over the past six months to monetize its millions of users. Starting today, Twitter will begin inserting advertisements into the streams of independent Twitter client Hootesuite’s users, going directly against what it prohibited for third-party advertisers last May.

Paid Content 40

Paid Content Twitter Paid Search Agency Ads 40

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings?

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Marketing Insider Group

APRIL 20, 2021

Narrow down your channels to a few important ones based on where your audience hangs out – like YouTube, specific Twitter hashtags, industry subreddits, and certain blog sites. The post Blast the Competition with Consistency in Content Marketing appeared first on Marketing Insider Group.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. While posting on Facebook, LinkedIn, or Twitter about their daily lives, social networks could also be allowing marketers to peek into what types of content appeal most to potential customers.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62