Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 106

Social Media Social Marketing Media Business 106

BOP Design

MARCH 22, 2021

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. Takeaways: Don’t simply schedule email blasts based on your marketing schedule. Sharing on Social Media. It’s also not uncommon for people to take breaks from social media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Martech

MAY 18, 2023

And, on a side note, tap into your salespeople for their experience in generating leads and closing deals, so they can contribute ideas for marketing activities that promote networking and lead generation. Be tactical by promoting it on your website, email blasts and using email signature space to increase visibility.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 101

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Why is LinkedIn employee advocacy right for your social strategy? Why is LinkedIn employee advocacy right for your social strategy? I’m willing to bet it’s LinkedIn. 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Social Media 102

Social Media Media Tagging User-Generated Content 102

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

ClickDimensions

APRIL 24, 2019

Post it on social media. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. Depending on the social platform as well as the magnitude of the news and where it was featured, you may want to promote the press coverage multiple times on your social channels.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

SmartBug Media

JULY 25, 2022

You don’t have time to launch a paid media campaign at this point, and buying lists is out of the question. Hack: Have everyone in the company share the event with at least 100 people in their network. Your team can then share the published content to their social profiles right from the platform. Graphics for social media.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Brandpoint

SEPTEMBER 2, 2022

Edelman’s survey found that of all institutions, business leads the charge with 61% trust, while government and media come in closer to 50%. The Premium Business MAT Release is our latest offering and guarantees media placements, traffic and engagement on your distributed article.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. But you know what?

Social Media 100

Social Media Google Media B2B 100

Sprout Social

NOVEMBER 9, 2021

Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Rather than just blast content into the void, interactions with viewers and subscribers alike represent meaningful conversations to help you build your audience base.

Youtube 139

Youtube Tips Tools Social Media 139

Adobe Experience Cloud Blog

OCTOBER 30, 2018

But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

EveryoneSocial

APRIL 25, 2018

Employee Advocates + Social Media = Boost in Organic Search Traffic. However, often one overlooked strategy to complement your organic efforts is the power of activating employee advocates on social media. Let’s say your company actively has over 200 employees engaged with your content and sharing to their networks.

Social Media 58

Social Media Traffic Activities Organization 58

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if.

CMO 62

CMO Press Cable Blast Campaigns 62

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Lead Intelligence. Intra-company Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Salesforce Marketing Cloud

JANUARY 3, 2024

In fact, it’s also the type of language you can use when meeting a potential customer at a networking event. Get articles selected just for you, in your inbox Sign up now Bad: Automated, group-blasted LinkedIn message “Hi. “I saw [prospect company’s] latest public update on [a project]. It was customized.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? Nowadays, it seems if you’re not on social, are you even around?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

markempa

SEPTEMBER 20, 2016

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. So I kept my eye on it, and several years ago I saw LinkedIn begin to morph from a job site to a true business networking site.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Optinmonster

DECEMBER 22, 2022

Second, customer targeting and personalization is much more easily done with email marketing campaigns than social media posts. Social Media Outreach. Even though social media marketing has gotten more competitive over the years, people are still using social platforms to feel connected and find information.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Hubspot

JULY 6, 2021

Alvarez Mckendall, a serial entrepreneur and digital marketing strategist, is responsible for social media and email marketing at Real Estate Bees , a technology and marketing platform for the real estate industry. Networking and building partnerships can be handy for email marketing strategies, too. Get out and network.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. Social media automation.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Envy

NOVEMBER 24, 2022

If you’re advertising across social media/online sources/with PR, tailor your messaging for your specific audience, but ensure that there’s a unified message going out and consistency across all channels. You can do this relatively cheaply via an email blast. 3 Tips For B2B Marketing on Black Friday/Cyber Monday. anyword.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Hubspot

SEPTEMBER 9, 2020

While you might not expect a major social media platform like Facebook to invest in email marketing tools, this move actually makes a lot of sense. At one point Meg Coffey , a social media strategist, tweeted screenshots of the tool after discovering it: In the replies, a number of marketers shared their thoughts on the new email tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Or if you’re a professional services provider and strengthening network connections is a top priority for your audience, make sure there’s plenty of time for networking at your event. Build hype on a social media-like activity feed.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Atomic Reach

FEBRUARY 12, 2019

All the channels (SEO, ads, social media) have machine learning algorithms that surface content that people click on at a higher than expected rate. Use MobileMonkey to send messages directly to customers on the chat applications that are more popular than social networks. Find your unicorns.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Paul Gillin

JUNE 18, 2013

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there.

Social Media 50

Social Media Social Marketing Media Social Networks 50