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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line. Like this post?

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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

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How to Blend Your Content Strategy with Your Other Marketing Initiatives

Biznology

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level. Prioritizing Content.

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

Best and worst practices for conducting executive interviews. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology. You’ll learn: Why discouraging coverage can actually result in more and better coverage. How to provide background and color information that simplifies the reporter’s job.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. And you should! Everything But The Kitchen Sink. Go back and backfill everything that you can.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Please press play on the below media player embed and enjoy the signal through the noise! Pick up some useful strategies for getting more attention online and how to get the best kind of attention. Here’s a free earned media micro-influencer marketing master class for you! Now it’s up to you. What is earned media?