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CoSchedule
JULY 25, 2022
White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.
KoMarketing Associates
DECEMBER 5, 2018
Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages.
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The Point
FEBRUARY 28, 2020
Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. Is the CTA repeated in both button and text (link) form? If so, do it.
Marketing Insider Group
APRIL 21, 2021
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.
Rev
MAY 10, 2019
When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’. White Paper Content Ideas That Genuinely Engage.
PureB2B
MAY 30, 2022
7 Best Practices of B2B Email Marketing. Below, we’ve created a loosely chronological list of B2B email marketing best practices to get you started. ESPs also let you customize emails with images, links, colors, fonts, and layouts. Sources: [link]. Choose an ESP (email service provider).
Biznology
AUGUST 2, 2019
Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions. Include links to relevant segments in your blogs and white papers. The following tips relate to the actual production work. Keep stakeholders involved as the production moves along.
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