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4 best practices to build a clean and engaged email database

Martech

This requires following current best practices and email regulations. This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. This is already required in the European Union and a best practice in use worldwide.

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What you need to know about social media copyright

Sprout Social

In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. It looks at five key considerations to ensure you’re GDPR compliant and using your email marketing strategy to the best of your ability. How are you collecting permissions?

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3 email marketing shifts to make in 2023

Martech

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. Which of these could help you succeed this year? Successful email marketers believe in the sanctity of permission. But even in the U.S.,

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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Email marketing is one of the best ways to engage with visitors and turn them into customers. We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way. And it all starts with a stellar email list.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

And this article can help you with that. Content curation helps save time and enables you to connect with the intended audience. It enables you to get more eyeballs and also helps boost your reach, requiring minimal effort from your end. Image Source Content curation also serves as a great PR tool and helps expand your network.

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The 5 best practices of digital asset management

Martech

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. These lessons from those who’ve done this before can help you avoid some of their struggles. At best you may have a system littered with files labeled v1, v2, v10, etc.

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