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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

Process 233
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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Effective marketing works in reverse.

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7 Steps To An Effective Lead Generation Process

Pam Didner

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 How can you maximize the channels that are most effective?

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. As a B2B marketer, lead generation is likely your Job One.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Training methods include information transfer, modeling best practices, and sales practice with feedback. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. This is why coaching has always been considered best done immediately following the call.

B2B Sales 171
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The 7-Step Guide to Sales Acceleration for B2B Marketers

Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective? They’ll share the processes and tricks they’ve learned from producing hundreds of webinars.