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The secrets of effective leadership

Martech

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. 12 effective product launch email templates for enhanced performance. Before diving into template examples, let’s look at a few benefits of sending product launch emails. Flodesk’s email teasing a product.

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The email marketer’s guide to effective marketing automation

Martech

So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. For example, under U.S. The design also must scale up for large orders.

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Order Fulfillment for Heavy Items: What You Should and Shouldn’t Do

Webbiquity

Getting heavy-item order fulfillment right means following best practices and practical advice to keep your team and products safe at every step. Carriers have slightly different pricing for these packages and using a DIM weight calculator can help you find the best price based on your box’s billable weight and its final destination.

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Email excellence: The top 10 traits of highly effective email marketers

Martech

An example of focused thinking in action is developing an email reactivation program that’s based on strategy, not just when to send a reactivation email. Service mindset The best marketers don’t just sell. Testing is in the DNA of curious marketers. Having patience is an essential part of the testing process, too.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Key Components of Gamification Marketing The Benefits of Gamification Marketing Why Gamification Marketing Is Effective? Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? How effective is gamification strategy at helping brands meet their goals?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Knowing which approach to use — now, that’s the hard part!