Valasys

MARCH 27, 2023

An effective maintenance plan will result in efficient facilities. Implementing an effective maintenance planning and scheduling will not only save you costs on major repairs. It creates a domino effect from having productive equipment, to quality results, to saving money for your company, and more! What is Maintenance Planning?

Effectiveness 52

Effectiveness Work Management Efficiency Vendors 52

Webbiquity

NOVEMBER 29, 2022

Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. An effective automation tool will also reduce the risk of inaccuracies in shipping and delivery information.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Lead Ranking 139

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 139

ClearVoice

APRIL 22, 2021

Here, a guide to onboarding emails, including top do’s and don’ts and concrete examples from stellar brands: What is an onboarding email? For effective onboarding messaging, the reader needs a singular focus that guides them toward the next step. Don’t hold onto your best stuff. Don’t: Hold onto your best stuff.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Vision Edge Marketing

NOVEMBER 1, 2022

A keep the lights on example is the company website. Protecting share and retaining customers will require you to know which customers are loyal and valuable in terms of purchase frequency, cost to serve, referrals, etc. The same holds true for businesses, if competitors see lights out, they will exploit it fully to their advantage.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. However, an effective email marketing campaign can act as the third pillar to a well designed and powerful SaaS marketing trifecta. For example we subscribe to the Indie Hackers email. For example we subscribe to the Indie Hackers email. They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. Above is a great example from British men’s clothing brand, Topman.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

Vision6

JANUARY 9, 2022

While all these changes have had marketers questioning the future of email marketing and our retargeting capabilities, it continues to be a key part of an effective retargeting strategy. So here’s a few best practices to ensure your email retargeting continues to be effective and optimised for your audience.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Martech Advisor

DECEMBER 6, 2019

For example, Panera Bread operates over 2,000 physical stores across the United States. In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience. The 4 Key Benefits. Win-win and how!

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. This article presents established best practices for implementing B2B email marketing automation effectively. Engaging prospects through email marketing is essential.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You’ll also need to establish criteria for evaluating the effectiveness of their efforts. For a marketing competitor analysis, you should focus on your direct competitors.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. Photo by rawpixel on Unsplash.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Scoop.it

DECEMBER 8, 2022

These mistakes can later result in a completely opposite effect to the intended — higher customer churn. Instead of providing the best answer to a customer ticket or doing their best to resolve an issue, they focus on selling more products and services. So what should be the right frequency of communication? What’s in it?

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Webbiquity

OCTOBER 9, 2018

For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. Here’s an example: a user visits Harry’s site through search. Here’s is an example of a landing page that Prowly uses to target German prospects.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Televerde

AUGUST 22, 2022

Without an effective lead generation strategy, you might see your competitors succeed while you are left floundering. Here, you will learn which lead generation channels are the most effective and deliver the best return on your investment. Evaluate each channel on how effective it will be in reach, coverage, and frequency.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

Sprout Social

JUNE 14, 2022

billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. It’s something 6.57

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

Sana Commerce

FEBRUARY 21, 2023

B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. For example, a large proportion of B2B buyers would like to see better navigation, faster checkouts, personalized product suggestions, and easier re-ordering of frequently bought products.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. For example, LinkedIn is a platform for professionals, employees, and companies. InVideo is a very effective video editing tool for Instagram. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Litmus

JULY 14, 2023

For example, instead of reviewing the list of new subscribers at the end of the day and manually sending a thank you message, email workflow automation would deliver a welcome email as soon as someone joins your email list. It’s the best of both worlds, right? In turn, email marketing automation creates less noise and more value.

Automation 68

Automation Demand Broadcasting Lead Nurturing 68

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Sprout Social

APRIL 6, 2023

Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program. Ideally, they should help keep you organized and provide structure to your efforts.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Martech

AUGUST 25, 2023

Because of this, attribution models like those from Google Analytics will be less effective. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. An example of this could be weather patterns and revenue.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Sana Commerce

OCTOBER 2, 2021

Customer retention strategies and best practices. In order to create a satisfying customer experience , you may want to consider an integrated e-commerce solution. In order to resell to customers, specific strategies need to be put into place. Implementing the right system for your customers optimizes the customer experience.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

Predictive Response

AUGUST 15, 2022

It’s an effective way to stay top of mind and stay in communication with your audience. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter? Step 1: Who is Your Audience?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Salesforce Marketing Cloud

DECEMBER 18, 2023

Enter asset service management, the process of effectively managing and maintaining physical assets in field service. With the best field service management software with AI and the right outcome-based service contracts, you’re set up for successful asset service management.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Salesforce Marketing Cloud

JANUARY 8, 2024

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

MARCH 6, 2023

Programming is consumed linearly — meaning viewers watch episodes as they air and in the order they air. What are the benefits of CTV advertising It’s more cost-effective than traditional options. For example, Hulu places ads strategically throughout streamed content. How does the platform handle ads?

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Marketing leaders must consider the needs within their organization that require attention and where social media fits best.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. For example, let’s say your business is attending a major trade show in your area. Press Releases. Essentially, they are informational posts designed to cover a specific topic of interest within your city.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. Best fitness tracker”. Best business scanner app”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Martech

FEBRUARY 17, 2022

“The job of a salesperson has become orders of magnitude more difficult.” In order for them to gain trust and credibility and build the kind of relationship they once had when all the power was in their court, it’s going to be dependent on their ability to help their customers achieve their outcomes.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98