Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. But I don’t care either. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. A phone conversation ensures they get the best use out of their purchase. A personal conversation solidifies trust in you.

Consulting 100

Consulting Digg Buzz Blogger 100

Customer Experience Matrix

JUNE 2, 2009

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. These can be loaded into sales and CRM systems to make them easily accessible.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. And those are just from the first chapter. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

MARCH 16, 2010

The best way to watch for expressed needs is to look for keywords often used to describe those needs. I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. The best rainmakers are ethical at all times.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

MAY 4, 2010

For WordPress blogs, two of the best SEO plugins are All In One SEO Pack and Platinum SEO. If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

MAY 20, 2010

&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Where can you find the best online tools for competitive intelligence? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Highlight the best comments, selectively hide comments (e.g. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

AUGUST 2, 2010

In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. That’s because people use the emotional parts of their brains to make what they consider rational decisions. Subscribe to the comments for this post?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Although it’s best to avoid deliberately offending people, sometimes a bit of controversy is good for engagement. If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

NOVEMBER 23, 2010

Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Social media makes marketing more fun.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s more about making current sales cycles more productive than about generating new potential business. Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. This shift has also altered best practices for successful product launches. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 2, 2008

The best way to learn a practical skill is to receive immediate, helpful feedback while you are performing the task. • Digg this. --> --> Trackback Pings. « Employee engagement interest in storytelling | Main. Filed in Knowledge. I was reminded of this fact this morning at our junior basketball competition. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. Best Story for Last Almost three years ago I married my wife.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

SEPTEMBER 9, 2010

The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. If you’re just starting out blogging one of these is the best way to start. You can sign up for Google Ads and Adbrite , which are two of the most well-known. 5) Use your blog as a resume to get other writing jobs.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 15, 2010

A blog is still “The best darn content marketing tool on the planet!&# I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. Sales & Landing Pages Using WordPress: Learn How. But it’s not about “the blog…&#. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JANUARY 28, 2011

Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action?

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

FEBRUARY 22, 2010

Your tweets are a series of blatant sales pitches. If you want others to follow you, it’s best to reveal a little bit about yourself. There are no RT’s in your tweet stream. Really—you follow 5,000 people, and not one of them has posted anything worth retweeting over the last several days? Your profile is blank. Am I wrong?

Twitter 100

Twitter Phishing Broadcasting Digg 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100

Linkedin Tactics Tips Work Management 100