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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

However, it’s vital for them to start establishing some best practices when it comes to current—and future—content use and monitoring. Best Practices for Content Creators. Being able to automatically receive reports on copyright infringement protects content creators. Treat content like a commodity.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

If you’re not sure where to start, you can browse through the Intent Topic Explorer — no matter what industry you work in, we have intent topics that can help you pinpoint exactly when your next best prospect is in the market. T-Mobile Data Breaches On Jan.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

What’s the best way to put AI’s content capabilities in play? Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.” AI can provide various options with the right inputs, but it takes an expert to identify the best option.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

Prompt engineering is the act of asking very specific questions or feeding detailed information to GAI tools, like a GPT product or chatbot, to get the best results. Are they reading on a social media platform like Twitter or LinkedIn, a blog post, or on a store’s website? Give that information as well.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

However, YouTube or LinkedIn users prefer slightly longer form content. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content. This form of annotation can put you at risk of being called out for copyright or plagiarism. Here, you have to just excerpt a portion of the original article.