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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Google loves any and all traffic, but Google is at best skeptical and at worst punitive when it comes for page and domain redirects. Infomercials and commercials have become smart. Now they all do. Give it a go.

11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

It's All About Revenue

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions. Buying criteria. Purchase Stage. This post is Part 2 of a 2-part series. Evaluation Stage.

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. So to inspire your own efforts, we've collected a list of impressive product videos for marketing a product or new release.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant. And, B2B CMOs need to get the buy-in on all levels. Buyer’s journey are goal -directed: Understanding the key path to buying decisions today requires more than creating a buyer’s journey map.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

B2B Email Lists Buy Guide

Lead411

Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? This guide will give you some best practices on what to be wary of when purchasing and will give you a list of some reputable providers. Best Practices for Buying Email Lists. Not opt-in lists, but actually had lists for sale. Which is scary!

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The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.” Young was an accomplished radio, film, and television actor who represented the iconic All-American father in the 1950s TV series “Father Knows Best.” The business case for buying Likes. My instinct said no.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

Starting to Think About Purchasing B2B Marketing Services? (Part 2)

Marketri

The purchase of B2B marketing services is typically a three legged journey. Top-of-the-funnel leads are realized when your B2B company becomes aware of a contact or firm that is interested in learning more about one or more of your products and services. Savvy B2B purchasers appreciate buying from product and service providers that understand their specific preferences.

The Best Product Videos Ever (and Why They Make You Buy)

Hubspot

I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I thought I''d save you the effort and curate some of the best videos I''ve found for marketing a product or new release. But what if your product is a little less.

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How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Awareness - A person becomes aware of the product either through advertising or the recommendation of a friend. Action - The person puts desire into action and makes a purchase decision. Post-Purchase Evaluation and Expansion.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Where views on which segments best represent ideal target customers can become muddied over a decade or more. Purchase history and purchase patterns (including budgets). Buying criteria and risk factors. Professions.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

What You Get When You Buy Technology

Act-On

“Nobody ever got fired for buying IBM.”. As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It made your buying decision pretty easy. As marketers, we’re focused on marketing and selling our products and services. Another factor has to do with who makes the buying decision.

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Winning Executive Buy-In for Martech Investments

Captora

The best approach is probably a middle ground: be cautious and discerning, but be open to change. You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution. Average deal/purchase size. Let’s take a closer look.

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Matching Webinar Content to the Buying Cycle

It's All About Revenue

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. This post is Part 1 of a 2-part series. Benefits.

The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. The New York Times: Is It Better to Rent or Buy? OK, fine.

Turn B2B Buying Into a Social Experience

Tony Zambito

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.  Image via Wikipedia.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

Upon closer examination, the move toward consumerization seems to boil down to embracing one key concept long pursued by B2C brands: minimizing friction across the promotion and buying process. Compared to the typical B2B purchase—there is no comparison. The Amazon experience is clearly beginning to impact the world of B2B purchasing. Image credit: The Blue Diamond Gallery.

Winning Executive Buy-In for Martech Investments

Captora

The best approach is probably a middle ground: be cautious and discerning, but be open to change. You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution. Average deal/purchase size. Let’s take a closer look.

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Peaches, Netflix, and Sales Intelligence – Try Before You Buy

DiscoverOrg

“Try before you buy” is the new world order. Not because she doubted the vendor, but because at some point in her life, she’s purchased a bad peach, bad apple, etc. It’s important to compare these metrics in your CRM before and after the evaluation to give you a clear picture of the added value the product can bring. . Whether it’s a free month of Netflix, a $0.99

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. Some Rights Reserved.

Why People Buy Things Online [Data]

Hubspot

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Consumer debt is at its lowest point since 2006, indicating that buyers are prioritizing thoughtful purchases over conspicuous consumption. 79% of survey respondents report at least sometimes checking reviews before making an online purchase. Product quality - 56%.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.**

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The “Who is Best?” Buying Phase

Fearless Competitor

Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. Over the past few weeks, we’ve shared the buying process with you. They’ve spent a small fortune on defining why they’re best.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. I define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” It’s about progression.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. But where does one begin? Content Marketing Strategy Guides.

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Why We Need to Shut Up and Let Our Customers Buy Something

B2B Marketing Unplugged

For years now, we’ve been whining about how much more educated consumers are about the products and companies that make them. So let’s all get over the absurd idea that intelligent buyers of anything significant ever made purchases that way. They managed all of this without the help of a sales person, and economies grew, products were sold and life went on. Goodness.

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How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Buyer Decisions Are Not What You Think

Tony Zambito

Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. Essentially another name for mapping the buying process. For example, when a new technology solution is considered for managing warehouse inventories, the tendency is to see the purchaser going through five, six, or seven neatly defined steps.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. I’m sure you don’t buy that. Want to hear what it’s really like to buy marketing automation? They are fine products from solid companies.). We hope you enjoy it.

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List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

Tweet Editor’s Note: Buy, build or both? In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Me neither. Number of employees.

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Big Best Buy Blunder: $200 Gift Cards for $15

Hubspot

Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Surely the company has to honor the purchase, right? Some as expensive as $500 were purchased for $9. Whoops. What to Do.

How to Build the Business Case for Purchasing Marketing Technology

SnapApp

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. What does it take to get your boss and your team to buy into that new tech you’re so excited about? There should be value to the business in making the change or buying the new technology – if not, it’s time to reassess whether this is the right change to make.

Why The Best Story Wins in Business

LeanData

Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. And he will be speaking at the upcoming TOPO Summit about his favorite subject: The Best Story Wins. People aren’t just buying shoes, cars and computers. They’re buying a feeling.”. It really is whoever tells the best story wins,” Luhn said. Luhn laughed.

How To Convince Your Boss to Buy Marketing Automation

Fearless Competitor

Frankly, far too many companies are buying marketing automation and simply using it to send email campaigns. Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. The post How To Convince Your Boss to Buy Marketing Automation appeared first on Fearless Competitor.

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