Trending Sources

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? The team at Plymouth Rock needed a way to ensure that the purchased leads were going to be viable with the ultimate goal of lowering acquisition expenses.  . Change the way leads are purchased. Source: LeadiD.  .

11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. Microsoft just purchased a media company for $26.2 To be more specific, Microsoft paid around $60 per subscriber for LinkedIn and, looking at nothing else, believes it can dramatically increase the value per subscriber by adding Microsoft products and services.

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

Junta 42

This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike. This week’s show. robert_rose Click To Tweet.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. advance the buyer through 70% of the purchase cycle, there are. Define your business strategy: products, prospects, distribution, sales and.

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing

bizible

Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path. Follow these steps to help boost your success with B2B lead nurturing and sales.

Starting to Think About Purchasing B2B Marketing Services? (Part 2)

Marketri

The purchase of B2B marketing services is typically a three legged journey. Top-of-the-funnel leads are realized when your B2B company becomes aware of a contact or firm that is interested in learning more about one or more of your products and services. Savvy B2B purchasers appreciate buying from product and service providers that understand their specific preferences.

Starting to Think About Purchasing B2B Marketing Services? (Part 3)

Marketri

There are many options when it comes to purchasing marketing services. Strategies, tactics and tools that are right for a B2B services company will be quite different than for one that sells products. It may not be the right fit for a commoditized B2B product company. Q. B2B Marketing Purchasing Marketing Services Marketing (General Part Three of Three.

Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour. This flexibility makes it a good choice for Salesforce to use as a foundation for all sorts of AI-based enhancements to its products. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. advance the buyer through 70% of the purchase cycle, there are. Define your business strategy: products, prospects, distribution, sales and.

Starting to Think About Purchasing B2B Marketing Services?

Marketri

The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Purchasing B2B Marketing Services – Early-Stage Buying FAQs. Q. Part One of Three.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Awareness - A person becomes aware of the product either through advertising or the recommendation of a friend. Action - The person puts desire into action and makes a purchase decision. Post-Purchase Evaluation and Expansion.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. advance the buyer through 70% of the purchase cycle, there are. Define your business strategy: products, prospects, distribution, sales and.

How storytelling can shape the corporate brand and culture

Biznology

Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products. Call this extreme clutter and volatility. These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others.

The state of B2B marketing in Asia—moving toward digital

Biznology

We believe that many of the barriers to modern marketing—traditionally trained company directors, concerns about ROI on software purchases, and strong reliance on relationships and face-to-face transactions—are about to fall away. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia.

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Why Purchasing Email Lists Is Always a Bad Idea

Hubspot

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Curious why purchasing email lists is a legitimate email marketer's kiss of death? You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. Read on, my friend. Wrong again. Fishy, eh?

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

It's All About Revenue

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. 61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Purchase Stage. This post is Part 2 of a 2-part series. You can read part 1 here.

Integrating mobile video branding into the auto purchase funnel

Biznology

For the most part, today’s car shopper will consult a range of product review sites, manufacturer sites, and for some, enthusiast sites to begin working down the long list of makes based on segment, size, and function. As the consumer continues their research, product features come into play. Unfortunately, dealer sites are for the most part only about price/product/availability.

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. The Amazon experience is clearly beginning to impact the world of B2B purchasing.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

Why Do People Buy? Top 10 Factors That Influence Purchase Decision

Hubspot

The way people buy products and services online has dramatically changed over the years -- and these days, the customer has more power than ever. Why People Buy: 8 Important Takeaways. 1) The top factor driving purchasing decision (56%) is product quality. Tweet This Stat]. 2) The most important store features driving purchasing decision (80%) is competitive pricing.

How to Build the Business Case for Purchasing Marketing Technology

SnapApp

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Preparing a business case for your martech purchase will solve two important goals: Making sure you’re making the right purchase recommendation; and. Change is hard. Go rogue, or achieve consensus. What is a Business Case? Reduce spend elsewhere. Present the Problem.

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

Eccolo and Global Marketing Insite collected responses from 501 participants, who were C-level execs, VPs, directors, managers, developers/programmers and technicians - all of which participate in technology purchase decisions in some way. Product brochures/data sheets. 50 percent had consumed a case study in the past six months when evaluating a technology purchase. Podcasts.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services? Selfie stick video or photo social media campaign.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Find commonalities—by demographics, by purchases or based on your interactions. How’s your customer outreach?

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. by Evan Shuster. Segmentation has been a staple of business marketing and sales for several decades. The Internet Propels Buying Behavior Shifts.

Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)

Hubspot

There are different paths for buyers as they shop on mobile devices and laptops, so we can be certain the products end up at the checkout page for different reasons. Meanwhile, this survey shows that abandoned mobile purchases are most often left behind because the buyer simply isn’t sure about the product. Curing Purchase Uncertainty. They weren’t sure, either.

Understanding Social Customer Experience Path to Purchase Behaviors

WindMill Networking

Understanding Social Customer Experience Path to Purchase Behaviors by Joe Ruiz - Maximize Social Business. Related Stories 5 Ways To Be More Productive on Instagram 5 Stories Your Business Should Be Telling On Pinterest The True Secret to Generating Social Media Traffic. One doesn’t have to look far to find data supporting the notion that the marketing landscape is undergoing rapid and significant change. The ubiquitous presence of mobile technology is at the epicenter of the empowered consumer groundswell. Not the Same Old Funnel … Continue Reading.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

Junta 42

Finally, we ponder the rise of the Content Economy and The New York Times’ decision to launch a training product. These new services are built in part on products LinkedIn acquired from Bizo in 2014. The post This Week in Content Marketing: When Will LinkedIn’s Purchase Run End? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Do B2B Customers Want to Tweet a Purchase?

Social Media B2B

According to an IDG global mobile survey , 92% of senior executives own a smart phone and 77% report using it to research a product or service for their business. Most use a laptop or desktop to make their purchase, with 45% citing security concerns of the mobile web and 43% noting the lack of a mobile-friendly website. This is not just for products. It is not about Emoji.

Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date

It's All About Revenue

Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles. Each purchase is a valuable opportunity for brands to engage with a customer, increasing the connection they feel with a brand. ” email, which provides pre-flight information.

8 Ways to Ensure Your New Product Launch Succeeds

Crimson Marketing

Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.”  Here are 8 steps to follow when planning for a successful product launch: 1. ” 8.

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. The repeat purchase experience, thus, ending up leaving a very sour taste in the mouths of existing customers. Including add-on of newer products and services. Understanding Buyer Interactions Matter. Aligning With Goals.

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