Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. We know this from observation and a few useful stats.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so. As practice creating journalistic content, you’ll push yourself to push out high-quality posts regularly.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. Marketing automation helps you bring your existing marketing to a higher level. This tool helps you get a full view of your customers and leads so you can segment your marketing. How Does Automated Marketing Work?

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. the better your case study will work.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. Customer-centricity is not a one-time tactic; it’s a philosophy, an approach, and a set of practices that guide every aspect of an organization’s growth efforts.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

OCTOBER 10, 2023

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. We took that feedback to heart and got to work. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Litmus

MARCH 14, 2024

We compiled this list of email testing and monitoring best practices from our team of Litmus email experts to help you find new ways to test smarter , get flawless emails out the door faster, and make sure they stay flawless , too! There’s a better way. Every time.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell. They help others find solutions.

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. So, your email list is more accurate right from the start. Who will answer?

Practices 117

Practices Ad Building Privacy Policies Deliverability 117

Seismic

JANUARY 18, 2024

As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. You’ll learn about several topics that will help set you on the path to maturity, growth, and transformation.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. You can always turn to an agency for help finding your perfect creator partner.

Advertising Agencies 126

Advertising Agencies Branding Brand Identity Marketing & Strategy 126

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 112

Social Media Practices Media Best Practices 112

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to.

Ideal Customer Profiles 108

Ideal Customer Profiles Planning Work Management Paid Search Agency 108

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

APRIL 9, 2024

This article explores the essential role of metadata in driving successful DAM practices. A well-designed controlled vocabulary will help avoid “no results” pages by linking synonyms, misspellings and even acronyms to the terms in the digital assets. Your DAM works differently, and that’s a good thing. Because it can’t.

Digital Asset Management 115

Digital Asset Management Industry CMS Transparency Work Management 115

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. X Best Practices for Customer Service…”). But how do you know for sure?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is a practice that provides users with options and features to engage with technology in various ways, across platforms and devices. To help everyone build a web based on the principles of accessibility, internationalization, privacy, and security. ” Kellen Mannion explains best practices for picking colors.

Design 98

Design Guidelines Forrester Barriers 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How will AI work with our existing platform? Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

SmartBug Media

APRIL 23, 2024

Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives. Combined, these investments help to optimize resources and lead to better allocation of marketing spend. However, making this shift is often easier said than done.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Webinar Metrics Work Management 59

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Branding Brand Identity Verticals 152

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. I wouldn’t say we invented it… but we did help shape it into the strategic, results-getting powerhouse that it can be. Help from a skilled and knowledgeable agency can be a deciding factor for the success of your program.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The skills come in handy when you pitch, manage, and launch any work project. Critical thinking Strong critical thinking and problem-solving skills make you an effective, efficient, and collaborative decision-maker and are crucial in the everyday work that contributes to the success of your organization.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

SmartBrief - Marketing

JANUARY 30, 2024

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. The post Best practices for multicultural marketing appeared first on SmartBrief. HMC is a SmartBrief publishing partner.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Getting published can help boost a brand’s visibility, credibility and reputation. Speaking engagements can also help establish enduring business relationships.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Litmus

NOVEMBER 14, 2022

We compiled this list of seven email testing best practices from our team of Litmus email experts to help you find new ways to test smarter and get flawless emails out the door faster. The post 7 Email Testing Best Practices to Help You Work Smarter appeared first on Litmus. Every time. Learn more.

Practices 86

Practices Ideal Customer Profiles Work Management CAN-SPAM 86

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. You have to dive in and do the best you can with the tools and information you have.” Green venue. green acres total.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Work Management Marketing Management 114

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. How does cybersecurity work? How does cybersecurity work? Savvy cybercriminals who adapt their practices to the new cybersecurity solutions that are being deployed. trillion in 2025.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Tackling these “people problems” involves following several best practices that make ongoing “people investment” an integral part of corporate culture.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. You can even use AI to help you automate it. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124