ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. The Benchmark feature offers real-time analytics that allow marketers to see how new content performs relative to their previous efforts.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Top Rank Marketing

JANUARY 22, 2024

Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. Agree on KPIs and benchmarks and make them part of each influencer’s contract. Contact us today.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

Zoominfo

NOVEMBER 9, 2023

3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand. Benchmark Your Current State: the Modern GTM Index (MGI) Where do you currently stand? This approach helps streamline operations for a consistent and coordinated GTM strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Benchmark Email

MAY 7, 2024

To help organize and simplify your efforts and achieve better results, we’ve compiled a list of the top… The post The Top 5 Strategies Busy Marketers Should Prioritize for Maximum Impact appeared first on Benchmark Email.

Allocation 52

Allocation Marketing & Strategy Marketing Strategy Business 52

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis. This will help you filter trending topics.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Benchmark Email

MARCH 26, 2024

In this article, we’ll explore various email strategies that can help hospitality marketing managers see an uptick in bookings. How to Increase… The post Email Marketing Tactics to Increase Your Hotel Bookings appeared first on Benchmark Email.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Convince & Convert

MAY 9, 2024

Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts. So…Are Podcasts Worth the Investment?

Branding 78

Branding Allocation Paid Search Agency Planning 78

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 113

Impressions Campaigns Cost Per Thousand CPM 113

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It deals with collecting insights that help your business stay ahead, adapt and grow. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Animalz blog

FEBRUARY 25, 2024

Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. The Channel Growth Quadrant is a visual tool that helps you decide where to focus your distribution resources.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 106

Impressions Campaigns Cost Per Thousand CPM 106

Only B2B

APRIL 10, 2024

Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

NOVEMBER 30, 2023

Knowing what types of discounts and products your competitors heavily promote is extremely helpful for your sales, marketing or product development strategies. Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. Calls-to-action (CTAs): What’s their sales pitch?

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Sprout Social

MARCH 7, 2024

It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Let’s dive into some more key benefits.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers .” We’re here to help you make the right decision. Again, it comes down to differentiation.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

Launch Marketing

JANUARY 4, 2023

But, there is not one trick or strategy that will support this, but rather multiple strategies, when used together, that can help boost engagement rates and drive more traffic to your website. Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. And buyers are turning to content marketing to help get those answers. And these tools are being used across the board.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

Benchmark Email

OCTOBER 31, 2023

With sales revenue the heart and soul of a business and the most critical component of its success, it follows that building a high-performing sales team will help organizations achieve… The post Top Sales Team Roles You Need for Team Success appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Organization Ad Building Companies 98

Benchmark Email

OCTOBER 24, 2023

Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. What is SEO benchmarking? What benchmarking is not.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. In contrast, an email nurture campaign is designed to provide your contact list with relevant and valuable information that can help them make informed purchasing decisions.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SmartBug Media

JANUARY 25, 2024

Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? Key Metrics PE Investors Want to See A clear pipeline can be helpful when establishing key performance metrics. Where are your prospects? What is your ideal customer profile (ICP)?

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Benchmark Email

OCTOBER 12, 2022

We just rolled out a new way to sell more of your Shopify products and services – Benchmark Email’s Shopify Sync. But how exactly does this sync help Benchmark… With our latest integration, you can easily send targeted, personalized emails to your Shopify customers.

Advertising Benchmark 98

Advertising Benchmark Order Service Personalization 98

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. This helps you easily identify such content and track and measure its performance. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Salesforce Marketing Cloud

MAY 3, 2024

A clear picture of what your goals are will help you chart a course to deliver it as promised. A business plan establishes goals Writing a business plan helps establish benchmark goals — those that are on your path to the main goal — and determine what you need for your success. Back to top.)

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. It helps answer all these questions and more. Introducing the 2021 Conversion Benchmark Report. They help you build a culture of continuous improvement in your organization.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 99

Newsletter Template Email Marketing Design 99

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Benchmark Email

MAY 22, 2023

However, driving revenue… The post How ChatGPT Can Help Marketers Drive Revenue for Their Business appeared first on Benchmark Email. Marketing plays a vital role in attracting customers, generating leads, and converting them into paying customers, thereby driving revenue for the business.

Business 106

Business Advertising Benchmark Organic Leads Cost 106

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login. million a year for the privilege.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Benchmark Email

NOVEMBER 28, 2022

Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat. Of course, it’s really hard to craft unique email copy that dazzles… The post How to Take Your Email Copy From Good to Great appeared first on Benchmark Email.

Advertising Benchmark 122

Advertising Benchmark Course Email Marketing Marketing 122

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 107

Marketing Automation Services Work Management Lead Scoring Lead Ranking 107

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. Have you found a top B2B marketing news item that we haven’t yet covered?

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132