Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Key Findings from the ABM Benchmark Survey. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

JULY 29, 2020

Start by establishing benchmarks for the rankings of the pages you want to boost and for the specific financial metrics you expect greater visibility to affect. Prove your content marketing ROI by tracking and showcasing metrics like these to wow your colleagues and get buy-in for your next big campaign.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. It’s the process of managing and tracking customer touchpoints throughout buying journey, from the first contact to close. You may be wondering: how low?

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

The ROI Guy

APRIL 5, 2018

When it comes to purchasing software, a significant 43% of your prospect's buying efforts were ad hoc, and not part of any established purchase plans. This according to Gartner’s latest research on tech buying trends. You need to proactively engage earlier, and higher to ignite the buying journey.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Benchmark current data quality and define the goals for each measurement.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Vision Edge Marketing

NOVEMBER 1, 2018

The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. Forrester defines customer experience as “how customers perceive their interactions with your company.” There’s good reason to invest in improving customer experience.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . 5 B2B Buying Journey Models. Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. Inefficient operations : If a company is experiencing inefficiencies in its operations, it may be a sign that leaders are not effectively using insights to improve operational efficiency.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. Omnichannel changes how buying committees make decisions. annual turnover rate.

Account Based Marketing 98

Account Based Marketing ABM Paid Content Cost 98

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Tracking what they ultimately end up buying. Dig deeper: Why we care about B2B marketing: A guide for marketers.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. This step is essential to gaining a comprehensive understanding, accurately mapping the process, and securing buy-in for any changes made to the process. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts. Happy Marketing!

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Sprout Social

JANUARY 4, 2022

That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. — Forrester (@forrester) October 27, 2021. Users are twice as likely to buy something if they saw it in a YouTube video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Zoominfo

JUNE 27, 2022

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Why do companies buy business data?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

ClickZ

JANUARY 15, 2021

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s patented purchase prediction engine captures a consumer’s buying behavior, employs AI and Machine Learning to develop a prediction model informing what the consumer is likely to purchase, which product, or sets of products.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Using Personas increases email open rate 2-5 times (Forrester). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Sword and the Script | B2B

NOVEMBER 23, 2021

While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.” 54% “purchased a new product or service from the organization that they had not previously considered buying.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

6sense

DECEMBER 10, 2021

Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time employee headcount.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. 1 Callahan, Sean.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 As seen on the graph shown here, 76 percent of marketers surveyed in Content Marketing Institute’s 2015 Content Marketing Benchmark Report use video as a content marketing tactic. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. First, RAD AI ensures that all of its influencer campaigns have a consistent level of both intuitive and quantifiable return on investment to match—and often exceed—pay-per-performance ad buys.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Heinz Marketing

MAY 16, 2022

This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Alan, thanks for joining us.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Mapping your customer journey can provide an in-depth view of how your potential customers behave before purchasing at every step in the buying process. Consider these tips: Establish a benchmark.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Channel sales types Affiliates. Distributors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Terminus

OCTOBER 26, 2021

Through Terminus CDP, our free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and contact information, and discover new buying committees. This leaves GTM teams with poor conversion rates, an incomplete view of buying committees, and misleading ROI. No more manual scrubbing.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. As a result, marketers can now focus on programs that deliver meaningful online engagement throughout the buying cycle in more measurable and cost-effective ways.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50% of identified sales leads are not ready to buy (source: Gleanster ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Vision Edge Marketing

FEBRUARY 21, 2019

Traditional research is designed to test your hypothesis, your idea, and your assumptions – for example, assumptions about new product requirements, service priorities, buying and supplier preferences, and so on. Gain Corner Office Buy-In for Your Research. Gain C-Suite buy-in for your research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. For Demand Generation Marketers. For Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120