The ROI Guy

JANUARY 20, 2011

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

MAY 6, 2010

These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

OCTOBER 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. And your prospects want you to connect with them through email, according to research by Forrester.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” " Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. Alinean recognized by BtoB Magazine’s as one of To.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Online Marketing Institute

JUNE 22, 2009

I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) Search matters.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability. Create an urgency to buy - Frugal buyers are looking for reasons to say “no&# to vs. “yes&#.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. The End of Marketing as We Know It: Overcoming Buy. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40