CMO Coffee Talk ‘Aha! Moment’: The New Buying Committee Wears … Skinny Jeans?!
6sense
JANUARY 31, 2022
Buying Committees Before Skinny Jeans . Firstly, let’s start with a big thank you to Brent Adamson and his book The Challenger Customer for, several years ago upon the book’s first publishing run, formally articulated the idea of the B2B buying committee. . Hands-on product experience (before they buy) . Self-service research
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