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Ethical advertising: How Quaker Oats helped feed America

Martech

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. ” The idea of helping big enterprises see the business benefits of doing good was something Williams couldn’t stop thinking about.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. Across US industries, shifting to top-quartile performance in personalization would generate over $1 trillion in value.

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

To create a safe and supportive environment for AI adoption: Foster a culture of transparency : Promote open and honest communication about AI initiatives, addressing concerns and providing clear explanations. One of the key advantages of AI technology is its low barrier to entry.

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Revitalizing Your Digital Front Door: Key Strategies for a Winning Website Redesign in 2024

Stevens & Tate

Ensure your redesign meets visitor needs and removes obstacles: Your redesign should focus on streamlining the user experience. Identify any existing barriers to conversion and address them. This user-centered approach to design makes for a more effective and satisfying user experience.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” he was met with so many barriers, including computing limitations and cost. Artificial intelligence isn’t new.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

This includes learning about data prep, feature engineering, ML modeling, model evaluation, and optimization. The goal of UX design in this context is to create an intuitive and engaging user experience that enables users to generate new content or output easily and effectively. And that doesn’t get adoption beyond the initial hype.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. We’re asking questions, learning, and making informed decisions about a more mindful approach to AI’s adoption. And we invite you to do the same.