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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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Podcast Marketing Statistics for Businesses

Spiralytics

Since the format is accessible from most handheld devices, consumers can take podcasts anywhere—at home, school, work, and the periods in between, which means user activity and time aren’t necessarily barriers for paid campaigns.

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

Bulk SMS is sending an SMS/MMS message to multiple end-users simultaneously and it is typically a broadcast or one-to-many type of message. . Though the 160-character limit is frequently perceived as a barrier for SMS, it is in fact, one of the channel’s greatest advantages. Common use cases of SMS marketing in the financial sector

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What Is Dreamforce? Everything About Salesforce’s Annual Event

Salesforce Marketing Cloud

And now, with Dreamforce globally broadcast on Salesforce+ , our new streaming service, it’s easier than ever to attend from anywhere. But now, for the first time ever, we’re able to bring Dreamforce to everybody safely and without barriers – wherever they are, on the channel that’s right for them.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels. More personalization.

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How to Build the Business Case for Purpose: A Strategic Guide

Televerde

Purpose is becoming a driving factor due to consumers’ lack of trust, concern about social responsibility, and ability to broadcast information through social media. A business’s slightest mistake can be broadcast to thousands before they have a chance to address the issue. Key Takeaways. Building a Business Case for Purpose.

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S.,