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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. More personalization.

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It’s normal to be bad before you’re good

Biznology

4) The expectation for high-production output is less rigorous online than it is in Hollywood or on television — in fact, “folksy” or “low-fi” content can come across as more authentic or accessible than broadcast quality production. And I took longer to figure out how to do this than anyone I’ve ever met.

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Is the Digital Media Industry Cool Again?

Content Standard

This investment round comes as MoffettNathanson Research reports television viewing has dropped nine percent so far this season. Media companies have begun to splinter their businesses, separating digital publishing from television, in hopes of placing bets on the future of digital media websites outright.

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