B2B Memes

JULY 22, 2013

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it. Time is running out.

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B2B Memes

JULY 15, 2011

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. I’m not sure she means it.

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Paul Conley: The seasons, they go round and round. “My That is no longer true.”.

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B2B Memes

FEBRUARY 1, 2012

This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. Here are mine: Every day I must post at least 10 times on Twitter. How Often Do You Tweet?

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.

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B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. Was this an unreasonable expectation?

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change.

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B2B Memes

DECEMBER 3, 2011

Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace. But then I realized that I sort of already do that.).

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B2B Memes

JULY 18, 2011

The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. I like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. Sharedaddy to allow readers to share B2B Memes stories more easily. Again, this feature was overdue.

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B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” Want to Twitter Better? But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging. Tomorrow: The personal vs. the corporate.

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B2B Memes

MARCH 1, 2012

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Now that the month is done, how did I do?

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B2B Memes

SEPTEMBER 8, 2011

But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly.

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B2B Memes

JUNE 30, 2011

Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic.

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B2B Memes

SEPTEMBER 1, 2010

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li You don’t even need a Twitter account to use Paper.li. applies a personally meaningful filter to my reading.

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B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. I haven’t seen much improvement in the intervening 18 months—until today.

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B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone.

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B2B Memes

JUNE 13, 2011

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. As any editor who’s somehow crept into the upper echelons of B2B publication management will know, the language of accounting and spreadsheets rules most boardroom discussions.

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B2B Memes

OCTOBER 19, 2011

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. Does a typical mid-career editor on a print publication today need to learn software programming? You must become its master.

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B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well. Tags: Writing blogging Metrics Twitter.

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B2B Memes

NOVEMBER 19, 2011

It’s why the AP repeatedly feels the need to crack down on the way its staff use Twitter , and why Georgia Tech decided that federal privacy rules require it to ban classroom wikis. But it has more to do with the culture of caution and conservatism that every traditional organization seems to engender.

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B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Related posts: Can Printcasting Print-on-Demand Work for B2B? In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded. But it helps.

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B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Related posts: Can Printcasting Print-on-Demand Work for B2B? In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded. But it helps.

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B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. The next front is something quite different: e-books.

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B2B Memes

MARCH 9, 2011

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. Are profits and social media compatible?

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B2B Memes

NOVEMBER 28, 2011

But they are far more dramatic in real-time formats such as live-blogging or Twitter. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.

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B2B Memes

MAY 2, 2011

If we hadn’t known someone who knew someone who knew a highly placed source, it might have taken a few minutes more, but soon enough one of us would have gone to check e-mail or Twitter and learned much the same news. Let others debate the significance of social media and whether Twitter can accelerate revolutions.

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B2B Memes

NOVEMBER 9, 2011

If you choose Twitter, for instance, you might pick a number of tweets to do each day and a number of people to retweet. If you worry too much about how to use new media, or what platform is best, or how to make the most of it, you may never move forward. Pick a platform, set a goal for how to use it, and stick to your plan.

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B2B Memes

NOVEMBER 23, 2011

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. As their use of a social-media platform like Twitter shows , even today journalists tend to think of their primary media role as talking.

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B2B Memes

OCTOBER 12, 2010

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” A blog, Tinworth said, is a container, not an activity.

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B2B Memes

NOVEMBER 18, 2011

This is one reason for Twitter’s success. The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. That highlights the problems with digital magazine formats so far.

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B2B Memes

NOVEMBER 25, 2011

Related posts: The Perils of Corporate-Personal Twitter Names. At the same time, the connections to social networks grow stronger. For journalists the implications of this trend are simple: embrace social networking, or say goodbye to your career. Dialogue vs. Monologue: Six New-Media Principles, No. Six New-Media Principles: Introduction.

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B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

NOVEMBER 20, 2011

You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate.

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B2B Memes

NOVEMBER 8, 2011

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.”

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B2B Memes

SEPTEMBER 1, 2011

I didn’t come back thinking how great it was to take a break from Twitter. I can function reasonably well when not tweeting or blogging for several weeks. Second, though, I discovered how much of my daily life is nonetheless built around social media. Rather, I came backing thinking that I really need to get a smart phone.

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B2B Memes

MARCH 26, 2010

The solution he sees is not editing, but social controls of the sort found in Twitter and Facebook, built on “real identities and control of relationships&# : “The result is better discourse.

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