Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. Only share content produced by your firm. Additional Resources.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Original content.

Twitter 48

Twitter B2B Marketing Tips Planning 48

B2B Marketing Traction

JUNE 14, 2013

A lot of people think of social media as kids stuff – easy – anyone can do it. At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results. Contact us today for help with your marketing – whether it’s social media, online, or offline marketing!

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. For most B2B companies, LinkedIn is the obvious choice.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. Next, the company then gathers all of the submissions and posts them across its B2B social media platforms.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Social Media. In the B2B world, sales see social media as the top of the funnel. Many salespeople see social media as time-consuming work that doesn’t get results in the short-term. By connecting the dots, social media teams can craft a plan to better support sales.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. Your Media, Your Mission.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. Have they left Twitter amid the platform’s turmoil? What type of content works best on Twitter?

Business 65

Business Social Media Youtube Facebook 65

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

NuSpark Consulting

MARCH 29, 2015

For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. Advertising Lead Nurturing Media Planning Social Media' LinkedIn Advertising Wish List.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

JANUARY 22, 2019

These are the questions we must answer before simply looking at “the next big thing” on social media. Just because everyone is on Instagram doesn’t mean you have to be (this can sometimes be the case particularly in the B2B marketing space). Are they covering industry events or participating in Twitter chats? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? What is the plan for those that choose to engage with your company? To ignore that would be a waste of time. Content marketing, email nurturing, etc., these are all tactics – not strategies. Is the outcome the same for each channel?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. The audience on Twitter wants information faster.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Bluetext

JULY 24, 2019

While it’s most common for consumer-facing companies to have a strong social media presence, B2B companies can also leverage these platforms in a similar way. As social media has evolved, we understand much of it to be visual media, a tool that lends itself well toward B2C marketing to drive purchase conversions.

Social Media 22

Social Media Linkedin Paid Search Agency Social Marketing 22

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? 25% Pay-per-click, and, 18% social media.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. When I put on a media planning and buying hat, this and my analytical side drive planning. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. Food is important.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. Relying Purely on Social.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). According to Sirius Decisions , 60-70% of B2B content goes unused. Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

B2B Marketing Traction

MAY 25, 2012

How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Create a Strategic Social Media Plan.

Social Media 100

Social Media Media Planning Media Plans 100

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. But it’s not just that search engines are getting into the social media game. In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. (See Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

B2B Marketing Traction

OCTOBER 16, 2012

The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media? LinkedIn, Facebook, or Twitter? 500 Twitter followers?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?"

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100