Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important. highlight to tweet).

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

The Customer

MAY 4, 2020

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Some of the best ways to use IFTTT for social media marketing/scheduling: Post your latest blog posts directly to Twitter, Facebook, and other major social networks. Conclusion.

Social Media 323

Social Media Tools Media Work Management 323

Savanta

MAY 8, 2013

B2B organisations have always had a natural inclination to expand internationally. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Subscribe and receive new posts by email or RSS. Happy travels! Enjoyed this post?

Research 120

Research B2B Marketing B2B RSS 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Savanta

MAY 8, 2013

B2B organisations have always had a natural inclination to expand internationally. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Subscribe and receive new posts by email or RSS. Happy travels! Enjoyed this post?

Research 120

Research B2B Marketing Tips B2B 120

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? At the B2B Marketing Awards we see a showcase of talent that never fails to impress. The UK’s Top Ten B2B marketing agencies: Bray Leino. IAS B2B Marketing. Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? At the B2B Marketing Awards we see a showcase of talent that never fails to impress. As a man who’s conducted dozens of client satisfaction studies in B2B environments, I can say with confidence that these are good scores. Subscribe and receive new posts by email or RSS.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Savanta

JANUARY 22, 2013

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool.

Research 120

Research B2B Marketing B2B RSS 120

Savanta

JANUARY 22, 2013

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool.

Research 120

Research B2B Marketing Paid Search Agency B2B 120

Savanta

JUNE 24, 2011

I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. At the time 162 people had replied. Just two weeks on that’s risen to 246.

B2B Marketing 120

B2B Marketing B2B RSS Differentiation 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. One of my personal goals in social media is to engage with people interested in modern B2B marketing. However, you can do all of that with an RSS reader.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Social Media Marketing - The B2B process. Four Steps to B2B Social Success. Power tools such as Keyhole , a search engine focused on real-time services such as Twitter and Instagram, go even further.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Take Twitter as an example. Subscribe and receive new posts by RSS.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Our blog has about 4,000 RSS and email subscribers. This “two pipeline” requirement is pretty unique to the recruiting industry. Keyword Research/SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

FEBRUARY 16, 2012

And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Twitter is unfiltered and it’s real time.”

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right. Feedly enables me to subscribe to websites and blogs via RSS.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Chris Koch

AUGUST 5, 2011

We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. What is B2B marketing all about? Relationships, right?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. Publish your campaigns on Twitter, LinkedIn, Facebook and other social media channels.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Personal branding means you are not wasting your time because you are on Facebook, Twitter or Linkedin during company time. Check your social inbox: Twitter mentions, Linkedin, RSS feeds. Social Media'

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. billion, top 50 B2B Superbrand with such a simplistic approach to segmentation.

Case Study 120

Case Study Case Studies Segmentation SME 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

EveryoneSocial

JANUARY 4, 2021

For B2B social selling, LinkedIn is one of the top social networking platforms to use. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. Pick an RSS tool. Social Media B2B.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. How does your Twitter account look to the rest of the world? Bots – More than 90% pumped out from an RSS feed.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Webbiquity

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Traffic 100

Traffic RSS Social Media Social Networks 100

B2B Marketing Savvy

OCTOBER 8, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. The discussion brought to mind one of the difficulties facing marketers, Agencies and consultants when dealing w/Twitter, in particular. Go fast, but slowly. **.

Twitter 40

Twitter Paid Search Agency RSS Television marketing 40