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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. You're a P2P marketer.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. This is going to have to change.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). 03:34 – What is the connection between Swagger and B2B digital marketing? 22:01 – How Swagger enables B2B companies develop their brand identity and marketing opportunities. Leslie’s Twitter: [link].

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30 B2B Social Media Tips for 2016

KoMarketing Associates

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B.

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9 Promising FinTech Startups You Should be Watching

Envy

Est. 2012, London Twitter: @ClauseMatch. Est. 2014, Tel Aviv Twitter: @Secured_Touch. Est. 2014, Dublin Twitter: @aidtechnology. Est. 2016, London Twitter: @TrueLayer. Est. 2016, London Twitter: @_Previse_. Look at this company’s clever Twitter handle, and you’ll get a glimpse into its mission. ClauseMatch.

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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2. 5 Simple Steps… .

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