Litmus

OCTOBER 12, 2020

Does Gmail Annotations make sense for B2B audiences? For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season. Milton: I think it all depends on how many gmail users you have in your audience.

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Many super smart B2B marketers know the ground zero of market. They know that, market actually demands for quality leads.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Content Standard

SEPTEMBER 5, 2019

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Blue Flame Thinking

DECEMBER 16, 2021

The Clutch 1000 is a global list of top B2B companies. The Clutch 1000 is compiled from actual client interviews, taken over the phone by Clutch analysts, and is based on the following criteria: Recency, number, and quality of Clutch-verified published reviews. 3 B2B company in Michigan. Back in June, BFT was named the No.

Startups 52

Startups Vendors Advertising Agencies Linkedin 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Here are a few I’ve found most useful for B2B marketing: Acquisition Report. For much of the world, it’s a must-have (free!) Final Words.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Only B2B

AUGUST 31, 2023

Timing and Frequency : Analyzing the frequency and recency of a lead’s interactions can indicate their current interest level. The post MQL Criteria: Identifying Potential Customers Effectively appeared first on Only-B2B. This could include past purchases, conversations with your team, or previous engagement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

B2B Marketing Analytics

AUGUST 31, 2021

Analyzing the frequency and recency of the engagements together is a strong indicator of qualification. The recency of sales conversation and sales activities. The number of responses to the CTAs in the nurture emails – the higher the number, the better it is. The funnel status/stage of the engaged contacts.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. For better or worse, most B2B marketers live in a world that expects results at the snap of a finger. Unfortunately, that’s not how most people make purchases, especially big B2B ones with binding contracts.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts. It’s Packed with B2B Lead Data.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for. The B2B Content Marketing Strategy.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Webbiquity

OCTOBER 9, 2018

Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. In a B2B environment, a personalization tactic that works really well is to auto-email a branded and personalized PDF report based on the answers visitors provided. Connect with him on Twitter and LinkedIn.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Heinz Marketing

JULY 11, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So every week, for those you’ve been around for a while, we feature some of the best and brightest minds in B2B sales and marketing. Rhonda, thanks so much for joining us today.

Terms and Conditions 101

Terms and Conditions Amazon B2B Sales Paid Search Agency 101

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for. The B2B Content Marketing Strategy.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

The Marketing Blender

AUGUST 23, 2022

Strangely enough, this also means you must fight your brain, especially since our brain has a recency bias: Everything in front of us becomes a priority. 8 B2B email marketing best practices . How To Build A B2B Marketing Funnel. 6 Examples of Really Effective B2B Marketing Growth Hacks. Recent Posts.

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Zoominfo

OCTOBER 7, 2018

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Applications of Varying Data Recency. Rolling Recency.

Zoominfo 100

Zoominfo Lead Ranking Lock-In Copyright 100

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Modern B2B

AUGUST 15, 2019

When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. So, why not use the same approach in the world of B2B buying? It’s happening all the time. Propensity modelling is not new.

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

6sense

AUGUST 27, 2021

We have a patented approach to delivering AI-driven predictions, and our predictive models help B2B businesses understand not just who to target (down to the contact level), but also why, when, and how to engage, acquire, and retain accounts — without guesswork or cutting corners. Predictive Model #5: Account Reach.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Marketing Insider Group

SEPTEMBER 2, 2015

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. appeared first on B2B Marketing Insider. Errors are often introduced when data is collected, processed and used. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Photo Source ).

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Example 4: A sample B2B audience journey map. Additionally, the recency & frequency of interactions, or the absence of interactions, can be indicators of the forward movement or lack of interest of audiences. These layers are specific to the medical recruiting industry. Example 3: A sample sports fan journey map.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

SmartBug Media

APRIL 9, 2019

Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few. For many B2B marketers, it might be.

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

Digital B2B Marketing

NOVEMBER 8, 2011

For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. However, if Google determines recency is relevant to the search query, that won’t matter. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. However, if Google determines recency is relevant to the search query, that won’t matter. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Hence, Big Data and Predictive Analytics are interlinked and we, at DemandScience, apply a B2B lens to both to ensure the accuracy of our processing. Collecting, Augmenting and Enriching Data. Any final words?

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

Albacross

JANUARY 19, 2022

B2B buyers only spend 5% of their time talking with sales. If your business is for B2B online learning and you’ve published extensive use-case-based eBooks, downloading an eBook is a strong buying signal. Recency: When is their last visit to your website? And that leads us to Step 2 of this framework.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

6sense

JULY 20, 2018

AI involves mimicking the cognitive functions of the human mind, and account-based marketing – in a nutshell – is a hyper-targeted B2B marketing strategy that focuses sales and marketing efforts on target accounts rather than leads. AI – artificial intelligence – meets ABM – account-based marketing.

Account Based Marketing 48

Account Based Marketing Product ABM Buyer's Journey 48

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Hence, Big Data and Predictive Analytics are interlinked and we, at DemandScience, apply a B2B lens to both to ensure the accuracy of our processing. Collecting, Augmenting and Enriching Data. Any final words?

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Martech

AUGUST 7, 2023

But when I’m in B2B mode, shopping for something for my company, I switch into competitive mode. Use recency-frequency-monetary (RFM) value Get ready to dive into your data. RFM is useful for B2B marketers with different parameters, customer groups and purchasing or activity cycles from B2C marketers.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Customer Experience Matrix

OCTOBER 2, 2013

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Interest profiles take into account the recency of each selection and give different weights to different types of selections – e.g., more weight to sharing something than just reading it.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event. They are some of the best and brightest out there. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Buzz Marketing for Technology

MAY 29, 2013

Recency of visits. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Advantage, you. Interaction behavior. Transaction behavior. Frequency of visits.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

OCTOBER 10, 2018

In fact, at any stage of the B2B marketing funnel, a minimum of four out of 10 buyers are looking for reviews. For reviews to have the most impact, you need both recency and quantity. The majority of buyers give that same credibility to customer reviews. This is why customer reviews carry an impact throughout the entire purchase cycle.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. • Recency : blog content is typically updated much more frequently than commercial website content, providing an advantage in increasingly real-time search results. Establish expertise and credibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

PathFactory

JUNE 5, 2019

Today’s best B2B marketing teams are dramatically more accountable for revenue than ever before. But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. A content hub is like the dumping ground of a B2B website.

Merchandising 40

Merchandising Demand Generation Content Demand 40