Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Email / direct mail sender personalization : Notice how this is getting more difficult as we move down the list?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 15, 2006

John Murphy has written an excellent article called How to design your e-mail copy to maximize response. In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Do you have an email newsletter?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it".

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

JANUARY 21, 2009

Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). Tags: email marketing B2B B2C. However, I did open it and I see this black box.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

AUGUST 19, 2006

Check out Emarketer's E-mail Benchmark rates. Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C Looking for stats to benchmark your email open and click-through rates? It's important to note that these are total opens and click-throughs and not unique click-throughs. Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " For example, one link may be an image while one is a text link Know which links in your email are performing better.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). Having a website and sending out direct mail or email isn't going to cut it. Tags: B2B search anything goes marketing. What does this all mean? What can you do?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 20, 2008

This may consist of a postcard sent out with an email being sent two days later so it coincides with the direct mail piece and then having a call center rep call 2 days later to maximize the impact of the campaign. Tags: lead nurturing B2B marketing automation. Great - How do I track ROI for Lead Nurturing?

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. Any emails, direct mail etc. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. Tags: email marketing B2B B2C search Google closed loop. What about the other marketing channels like email and my website? Query strings can help out there as well!

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Wonder if these types of concepts will become more prominent in B2B? Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. As long as it's all related and adds value to the user experience, it's all good. The above video is definitely a gem. What do you think?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Tags: lead nurturing B2B lead generation online marketing. This ties in with the next "insight" Integrate Your Tactics.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

FEBRUARY 27, 2007

PS - Let me know if you have tried this or had any luck PPS - Here are some other posts on email marketing: Improve Your Email Copy, Improve Your Conversion Rate Email Marketing 101: Tips and Best Practices Email Still Kicks Conversion Ass Tags: Outlook AutoPreview , email marketing , e-mail marketing , improve email open rates.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MAY 3, 2006

Please reply and provide your mailing address and I will send these out to you. PPS - Don't let businesses (B2B or B2C) treat you like shit and get away with it. And i n the interest of customer service, please allow me to send you $20.00 Kudos Shell! PS - I still haven't heard from Scotia Bank.

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

APRIL 30, 2006

Email Creative Design There are also some other interesting concepts regarding how you should design your B2B emails: "Email templates that work are increasingly simple. That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Muliple emails that reinforced each other were backed up by direct mail and telephone calls. Tags: email marketing B2B integrated marketing.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100