Anything Goes Marketing

JANUARY 26, 2010

In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Tips To Engage and Reengage Email Subscribers Good for you! Here are a few ideas: Send out the same email with a different subject line. Send out the same email with a different a “From” address and subject line.

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Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. In today’s B2B purchase process, the marketer is no longer in charge.

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Anything Goes Marketing

JANUARY 21, 2009

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".

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Anything Goes Marketing

OCTOBER 20, 2009

I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Are any of you out there new fathers?

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time.

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Anything Goes Marketing

OCTOBER 8, 2007

This type of reporting can guide marketers to determine which campaigns and channels are more successful then others by tying marketing initiatives to closed deals. What about the other marketing channels like email and my website? The same goes for email. Closed loop marketing seems easy eh?

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Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Adding someone’s “first name” to an email is the least that you can do these days.

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Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. Here is the original URL: https://h30406.www3.hp.com/campaigns/2008/events/poweritdown/index.php

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Anything Goes Marketing

NOVEMBER 16, 2008

or support a "Save the Whales" campaign. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

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Anything Goes Marketing

MAY 3, 2007

Have you ever created a webinar campaign that had a finally tuned list that was directed at a specific vertical, spent days getting the emails just right, deployed the emails on time, had a good amount of registrations but only had 2 people actually listen in? It's easy if you have a good topic and a well thought out campaign.

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Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. To go back to my last point on that newsletter sign up - should this be a simple email only form or should you have a link that directs web visitors to a newsletter sign up page? What's in it for me?

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Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion.

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Anything Goes Marketing

NOVEMBER 15, 2006

When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet. This obviously depends on the nature of your email but this is typically a major objective for marketers. Have you been here before?

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Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.

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Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

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Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Besides name and email, choose your registrations carefully! 56% of users use business email addresses but 46% use non-business email addresses.

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Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. It's time that marketers "took back the night".

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". While it's easy to generate a list and blast out an email and wait for the responses to roll in, this obviously can't be your only tactic.

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You can update an RSS feed and have it publish to your website and email. keep reading.

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Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. Most likely the answer is cost as well as the belief that everyone reads and has easy access to email. I like to read a white paper on actual paper! Why did we stop doing this?

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Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Wonder if these types of concepts will become more prominent in B2B?

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Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

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Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. Once you sign up at Twitpic, you’ll get an email address that you can email your pics to from your phone. The subject in your email is the message that will appear with a link to the pic. It’s that easy.

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Anything Goes Marketing

APRIL 21, 2010

While Wind provides the ability to email them, I’ve called them each time. Provide existing customers with deals – not just new customers : When Wind launched a campaign to give customers $150 in credits they didn’t hide this promotion from existing customers. Below is the only email I get from them.

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Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It

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Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns.

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Anything Goes Marketing

FEBRUARY 12, 2007

While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. Email addresses are required when you leave a comment.

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Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. Do partners really want you to?

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Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Tags: email marketing B2B integrated marketing.

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Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? If you're answer is "nothing" or "We send them an email when the next campaign rolls around" then you should read this post. Here's the most important tip: Send this initial email out right away! Don't wait a few weeks.

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Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

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