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Technology is Not Your Differentiator; Ability to Act Is Your Differentiator

Biznology

But I also heard a warning from one of the presenters, Mei Jiang from HP , who told the audience that (especially for large companies) “differentiation does not lie in the technology.” Instead, what will differentiate the market leaders from the market laggards is their ability to act on ideas. Less than the industry average.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

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5 Ways to Grow Your Firm 5X Faster than Average

Hinge Marketing

These high-growth professional services firms grew 5X faster than the average service provider. Differentiation is the top marketing priority of high-growth firms. Of course, differentiation is easier said than done. They must be: True – Your differentiators have to be grounded in reality. But there is hope.

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It Has Never Been Easier to Be Average

Marketing Insider Group

It has never been easier to be average. But today, with just a little bit of effort, we can find them and ascend quickly to “average” status. In the Information Age, we can hack our way to junk and copy our way to passable before we’re just a tiny burst of work away from average. That wasn’t so bad!

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

“Providing customers with intuitive interfaces, warm transitions across channels, and speed, transparency and expertise have become major market differentiators,” wrote the authors of the report. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Its analytics also allows real-time monitoring of time spent with your brand’s content.

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How to Support Your Differentiators [VIDEO]

Hinge Marketing

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.