Trending Sources

It Just Takes Longer. Your Sales Cycle in 2013?

The ROI Guy

A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. Confirming lengthening B2B sales cycles, SiriusDecisions indicates that durations have increased an average of 22% over a similar period. For more information, click here.

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it. What exactly do I mean by the term “sales cycle”? Of course, the sales cycle time is expressed as an average.

B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

B2B Lead Generation Blog

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Jim Dickie, CSO Insight’s managing partner, says this should make any sales leader cringe. “It’s But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle.

Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle

CMO Essentials

Sales training is commonly understood to be a must-have component in managing quota-carriers. Today, no sales leader is foolish enough to deny the value of basic training for their B2B sales team members. above 2013 sales training spend levels. Figure 1: Customize, Coach, Close: Best-in-Class Sales Guidance. Taking Training beyond the Basics.

Do You Qualify?: The Leads Test You Must Pass


So let’s get into the nitty gritty and talk about the fine points of what differentiates a qualified lead from an unqualified lead. And how you can fill your sales pipeline with only qualified leads. Are in control of their own buying cycle and are completing self-education research. Have not been nurtured enough to close their sales cycle (uneducated about company).

5 Questions Every Business Website Must Answer


This is where you differentiate yourself from the pack. Be as direct and factual as possible about your differentiators: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs. Who are you? What do you sell? Who do you sell to?

Attribution Modeling: Is Multi-Touch For You? [Flowchart]


The first differentiator that guides the attribution model decision is B2B versus B2C. First, B2B deals often involve several people that act together as an “account” which means more overall touchpoints and, second, B2B sales cycles often take weeks or months from discovery to closed deal. Marketing & Sales Cycle. Multi-touch (e.g. W-Shaped). Marketing Spend.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle. “It’s marketing is one of the flippers and sales is the other.”.

Content Is The Key To Social Selling Success

B2B Marketing Insider

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Many are self-educating early in the sales cycle. This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition.

Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails


Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! 2017 could be the hardest year for sales reps. The new rules for winning sales messaging in 2017.

Get Scrappy: 7 Tips for Smarter Digital Marketing

Modern B2B Marketing

How do the scrappy strategies apply to B2B marketers with longer sales cycle? . But the longer the sales cycle, the more you have to do with less to continue to keep your buyers engaged over time. For a company that markets to both businesses and consumers, how do you differentiate between multiple audiences? Once again, differentiate with strategy.

When are Sales Won or Lost?

Your Sales Management Guru

When are Sales Won or Lost? A notable function a sales manager must master is understanding why sales are won or lost. This is particularly true for large, complex sales opportunities where there may never be another opportunity or, if so, it may be years in the future. In most cases the sale is won or lost much earlier in the sales cycle. Actions.

2017 - “The Year of Value”

The ROI Guy

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Consistently deliver – Implementing value communication and quantification, from marketing and inside sales, to channel, partner and account execs, to business consultants and value engineers.

The Economic Value of Your Company Brand

Great B2B Marketing

It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. It differentiates you from all other competitors. Your biggest objective is to make sure you have a differentiated brand and not a commodity brand. A strong and differentiated brand can put you way ahead of the competition. The brand is respected.

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7 Paradoxical Sales Principles

Jill Konrath's Fresh Sales Strategies Blog

Recognizing and acting on these 7 paradoxical sales principles is critical to your long-term success. To win more sales, stop selling. Focus on helping your prospects achieve their business, professional and personal objectives – not making a sale. To speed up your sales cycle, slow down. To differentiate your offering, become the differentiator.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I recently did an interview on with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Jim: Empathy, huh? Brian: Yeah. I look for to that.

3 Magic Questions a Sales Manager Must Know

Your Sales Management Guru

Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. During any sales opportunity coaching sessions consider asking these three questions with any sales opportunity: Why do anything? Sales Leadership Training Sales Training

B2B Content Marketing That Drives Results

Great B2B Marketing

Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. Targets various stages of the buying cycle. Shorter sales cycle. There is a lot of buzz in the air about content marketing. Credibility boost.

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

” This is the digital crossroad, a genuine point of business differentiation today. The sales cycle for my B2B business is very long. This is the digital crossroad, a genuine point of business differentiation today. The sales cycle for my B2B business is very long. Briefly, the Guy-traffic crashed my server and shut down my website. Time on site.

How long should your online business video production be?


We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Some sales cycles are very long, and some, like e-commerce, are very short. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. 180 seconds?

Over-Creating (and Under-Utilizing) Content Is Bad for Business!

CMO Essentials

It’s vital to successful interactions with prospects, customers, and peers, but it’s also a struggle to consistently deliver content that’s valuable, useable, and even discoverable by sales reps. Marketing teams often create content without feedback from sales because, well, their organizations expect them to! Content, for many organizations, is a double-edged sword. Great.

Words Decision Makers Love to Hear

Jill Konrath's Fresh Sales Strategies Blog

Increased competitive differentiation. Increased sales per customer. Reduced cycle time. Faster sales cycles. Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them.

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. If you want to advance partner sales and marketing capabilities, you have to fight it out with your competitors just to get a little mindshare or engage in costly deal specific discounts just to win more business. The obvious, is that your partners aren’t dedicated just to you.

B2B vs. B2C: How Content Marketing Changes by Target Audience


An auto repair shop’s messaging will likely appeal to both value and trust, while a cloud storage provider might market based on price as a way to differentiate itself in a crowded market. According to the Eccolo Media Technology Content Survey , B2B buyers prefer to read blogs and white papers during the pre-sales cycle. Intent. Messaging. Channel. Pretty impressive, right?

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Two reasons to invest in online business video production


So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website. The typical amortization of an evergreen business sales or promotional video on a website is about four years. Like this post?

Generating Leads is a Primary Role of the Savvy Modern Marketer


Before Social Media: Before social media exploded onto the scene, the role of marketing was to identify target market segments; differentiate a firm within those markets; and consistently communicate effective marketing messages related to the company and its products and services.The goal was to build brand awareness and to set the sales team up for greater success.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

They don’t ever mention the word customer, nothing about customer insight, nothing about the customer journey buying cycle and so forth. You could really tune in and focus on individuals who were high probability customers or sales leads. We’re nurturing them along a sales cycle. I think that’s how companies are differentiating themselves.

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Hey, Salespeople — Welcome to Meme Selling 101!

Modern B2B Marketing

You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all. Meme selling is the rip cord of sales strategies; when all other options have been exhausted, one of the tools at your disposal is to insert a funny meme or image and click send. Benefits of incorporating humor into your sales cycle. Sales b2b

Best Sales Forum - Fresh Sales Strategies LinkedIn Group

Jill Konrath's Fresh Sales Strategies Blog

I created the Fresh Sales Strategies group on LinkedIn so salespeople can get fresh perspectives about how to sell to today's crazy-busy prospects. In this sales forum, we'll talk about challenges like prospecting, selling value, getting into big companies, differentiating and speeding up slow sales cycles. link]. My goal is to make you think! Sound interesting?

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. The missed opportunity is the sales team’s immediate understanding of the current market and what prospects are seeking. Typically the sales organization is concerned about the now – what is missing from your company’s offering versus the competition. However, the distinctive value sales can provide the PM can be: (1) Insight to how the marketplace reacts to the competitor’s alleged differentiators. (2)

The number one business opportunity in marketing today

grow - Practical Marketing Solutions

I believe that just a basic knowledge of measurement tools can go a LONG WAY in helping to propel and differentiate your business … and so does Tom Webster, the co-host on the Marketing Companion podcast. – Content marketing at the end of the sales cycle. Content marketing at the end of the sales cycle. I’m serious. Are you ready for this?

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

The words “personal” and “automate” rarely go hand-in-hand, but with an engagement platform, we’re able to stay relevant, positioning us to strike at the right time, such as when they become sales-qualified. All this information is housed in our new system, so our marketing team can keep track of lead scores and get a better understanding of where they fall in the sales cycle.

Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call

Modern B2B Marketing

Author: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle. Forecast more accurately : Thorough questioning will make deals much more predictable and further the reputation for reliability of a sales professional. Sales b2bWhat happens if you do nothing?

Your Unique Value: Solution Focused versus Challenge Centric?

The ROI Guy

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. Engage too late and price may be the only differentiator there is.

How to Break Free of the Pack? Differentiate for Success

The ROI Guy

Sales cycles are extended, more stakeholders are involved in each decision, and more competitors seem to be invited into every deal. So are the leading characteristics for sales and marketing in 2010. So how can you best differentiate your offerings and break free from the pack? As a sales enablement professional, what tools are you giving to sales people to help them align offerings to deliver results? Competition has never been greater for customer mindshare. The original Forrester study and commentary can be found at: [link].

B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

B2B Lead Generation Blog

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. So how do you ask for referrals?

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

Content Curation can be Beneficial during the Sales Process . However, according to inboundli data , content curation can provide a solution to these challenges, while also assisting the sales process. Mainstream Sales Tactics are Becoming Stale. Numbers behind this trend : Much like the way content marketers need to break away from the crowd, the same can be said for sales.

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