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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

It provides detailed profiles of 40 ABM vendors, with contents including: introduction to Account Based Marketing description of ABM functions key subfunctions that differentiate ABM vendors vendor summary chart that shows who does what explanations of information provided in the report vendor profiles including a summary description, list of key features, and detailed information covering 37 categories including data sources, data storage, data outputs, target selection, planning, execution, analytics, operations, pricing, and vendor background.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. One way is to compete on price, highlighting the similarities you share with your chief competition. All it takes is someone willing to undercut your lowest price. This is what is known as a differentiation strategy.

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. In an increasingly mobile and social world where your story might have a solid five inches of real estate, they are now the price of admission. He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.

4 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. In an increasingly mobile and social world where your story might have a solid five inches of real estate, they are now the price of admission. He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation. Why is Differentiation So Important, Anyway?

11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Without further ado, here are 11 underdog brands that successfully differentiated their brands and proved they were a force to be reckoned with: 1) Apple. Ta-da!

How to think about differentiation for your business

Biznology

Most people who look for lower prices are accustomed to compromises. Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Any business can be different–differentiation is about being different in a way that customers will pay for.

Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die. 0 (Photo credit: Wikipedia).

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

Hinge Marketing

Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a differentiator must meet three important criteria : It must be true. But take heart; there are many successful differentiators. But be careful.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Optimizing Existing HTML Title Tags. Rich Snippets. Reviews. People. Products. Recipes.

Stop Talking Price, Start Talking Time

B2B Marketing Unplugged

Marketing messages, too, need to start looking at ROTI as a powerful differentiator. If you’re struggling with a sales team that can’t seem to stay out of the pricing discussion, try training them to talk ROTI and flip the whole thing to a value conversation instead of a price conversation. It’s a thing to look forward to. My email is not on file. No dice. Related Posts.

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Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” The more laser-focused your differentiators and positioning are, the easier it will be to gain visibility and credibility in your crowded marketplace. Provable.

KAM Strategy: Analyzing Your Key Account Portfolio

Buyer Insights

KAM Account Development Buyer Insights Buyer Research Competitive Differentiation Customer Portfolio Analysis Customer Relationships KAM Relationship Matrix Key Account Management Preferred Supplier Price Competition Standard Supplier Strategic Supplier Supplier Relations This is key to identifying how you can strengthen your position to become a preferred, or strategic supplier.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Cost-Basis Pricing.

What if Your Competitive Situation Just Got a Lot Tougher?

Jill Konrath's Fresh Sales Strategies Blog

Here’s a challenge to get you to expand your thinking: What would you do if your company decided to raise prices across the board – by 20%? Differentiation It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing.

Price 43

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g., Price has many uses. Well, no. million.

Price 80

The Quest To Become A Strategic Supplier

Buyer Insights

In so doing you want to stand apart from your competitors and to compete on the basis other than lowest price. KAM Account Development Buyer Insights Buyer Research Competitive Differentiation Customer Portfolio Analysis Customer Relationships KAM Relationship Matrix Key Account Management Preferred Supplier Price Competition Standard Supplier Strategic Supplier Supplier Relations You don''t just want to be seen as ''simply another supplier''. You want to matter - to be seen as ‘strategic’. But just how important are you really to your customers?

Scarcity and what it means to online marketing

Biznology

Most marketers today respond to demand by lowering prices to increase online sales volume. But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. As marketing people, we are often reminded of the principles of supply and demand. That is, when demand can be heightened through the illusion of short supply.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Some of these issues are mitigated by Quantivo’s other major differentiator: it was designed from the start as a true multi-tenant cloud-based solution. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. These are exciting times in the world of analytical systems. Quantivo is part of this latest technical flowering.

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. The research revealed that price dominated in 64% of purchases, delivering great news for price leaders - those focusing on initial pricing advantages versus higher priced / often more feature-rich solutions.

5 Questions Every Business Website Must Answer

Webbiquity

This is where you differentiate yourself from the pack. Be as direct and factual as possible about your differentiators: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs. 5. Who are you? What do you sell? Who do you sell to?

Staffing Conference Virgin

Haley Marketing

The harsh truth — no one wants to work with a business that looks the same as another business that offers lower prices. Differentiation – sometimes it’s worth the risk to reassess and restructure your business to reach new heights. Haley News differentiation First Staffing Conference Florida Staffing Association LeadershipDare to Be Different. Staffing and Social Media.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. The customer experience is your next competitive battleground. Are you prepared to win it? However, you will […]. Content Marketin

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Developing a Unique Selling Proposition [USP]

Sales Intelligence View

Companies can create this unique value in four basic ways: Price Although difficult to maintain, one way to maximize the USP is to become the lowest price leader in your class. This is one area to be cautious of before deciding that a price advantage can be maintained. The USP is that unique position that you occupy in the minds of both your prospective and existing customers.

Mood Matters: Knowing When, and When Not, to Offer the Product

Sales Intelligence View

In most cases, our prospects see our products as equal to our competitors’ Our prospects aren’t as familiar with competitive differentiators as we are, and often make decisions because one sales rep has demonstrated exceptional integrity. Pricing questions are also an indication of willingness to buy. Verbal Cues. This is the beginning of the close. Non Verbal Cues.

Dare To Be Different And Differentiate Yourself Or Die

Business Growth Development

If you’re wondering why being able to differentiate is important then; Be a customer for just one moment… There is endless choice, more than any other time in history and most solutions look identical to the outsider. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led.

Dare To Be Different And Differentiate Yourself Or Die

Business Growth Development

If you’re wondering why being able to differentiate is important then; Be a customer for just one moment… There is endless choice, more than any other time in history and most solutions look identical to the outsider. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led.

If Not Differentiation, What Then?

E-Quip

As I see it, there are three basic responses you can make: Stay the course, continuing to do things much as you have been Become more efficient, enabling lower cost delivery of your services Differentiate, adding value to your services that clients are willing to pay for Most firms, by far, stick with option #1, even as they talk about the need to differentiate. That''s unacceptable.

Why Personalization Is A Must For The Mobile Customer Experience

Opentopic

You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic. Cognitive Technology

The Economic Value of Your Company Brand

Great B2B Marketing

For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. Either it allows the company to charge a premium price, or it adds more volume or market share.”. It differentiates you from all other competitors. The brand is respected.

Brand 79

5 Things Spotify Can Teach You about Content Curation

ScribbleLive

It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. And what the heck does it have to do with your content strategy? Lesson #2: Customize Content for Individual Users.

Pricing and Value: The Stories behind the Numbers

SnapApp

Looking for SnapApp pricing ? Visit our new pricing page for up-to-date figures and answers to common pricing questions. . -. The price of a brand's product or service says a lot more than just how much it costs. Price has a story. That's why when it came time for us to rewrite our pricing story we first looked to brands with unique stories of their own.  .

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Differentiate from competitors: As you build value and communicate with prospects all along the sales pipeline, also build differentiation and preference for you and your products/services. Differentiation and preference will lead to action and decision in your favor. Why do you need a pipeline in the first place? for you. Let your pipeline manage the rest of the work for you.

Build 125

Why Customer Experience is the Hot New Thing in Marketing

Act-On

Everywhere, companies compete based on product, technology, price. Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. Customer experience is as important as product or pricing. Jerry Gregoire, former CIO of Dell and Pepsi. Or a lot.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use. In the table below, the comments describe the differentiators that occur within each sub-function. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Awesome!

Are Marketers Afraid to Sell?

Digital B2B Marketing

Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” Not everyone will compete on price and promotion, but does that mean no one should? If pricing is a key point of differentiation and reason for them to engage with your sales team, do not be afraid to make that clear! 2.

Price 50

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility. Back in, say, 2008, a product like this would be big news.

Big data and small business: The future of marketing?

grow - Practical Marketing Solutions

Here is the conversation with the company’s founder/president/CMO (all the same person!): ME: Well what are your points of differentiation? Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, price. How do you stand out? CUSTOMER: I don’t know. We all do the same thing.

B2B Sales Conversations — By Design

Avitage

Poorly performed conversations mean you might not even get into consideration, or might just be pricing fodder. The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible.