Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. 🔐 The unlock : Marketers should go back to using qualitative customer insights to tailor topics, wording and pain points to their target audience. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Magisto

MARCH 19, 2020

Talk to your audience, let them know your self-care tips during this uncertain time. FaceTime and play a board game together! Create a video to share your favorite musicians to watch live on Youtube. Create a video of your Top 10 favorite board games. Create a video of your Top 10 favorite video / online games to play.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Hubspot

AUGUST 8, 2018

That includes content pertaining to conspiracy theories, or that is otherwise factually incorrect. But what is the public opinion on the matter -- and to what extent do online audiences believe social media platforms are responsible for the presence of this content on their sites? The Content Itself. Data collected with Lucid.

Social Media 56

Social Media Media Content Validation 56

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. This is where knowing your audience well will pay off—literally. Google, Facebook, Youtube, Bing, LinkedIn).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convert

JANUARY 19, 2022

To understand what this means, let’s play a quick game. Create a hypothesis, split your audience, run tests, and infuse the page with your inferences. In theory, they’ve done everything right—invested in fancy product photography, added product videos and kept the product information succinct. Want to Sell More? Electric car.

Product 52

Product Optimization Tips Paid Search Agency 52

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. We’ll focus on Twitter, Google+, Facebook and YouTube. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. We’ll focus on Twitter, Google+, Facebook and YouTube. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Ledger Bennett

AUGUST 15, 2019

Google was playing the long game to keep users somewhere on their entities, finding the information they needed without clicking into anyone’s website. What are some ways to engage our audience outside of search rankings? Optimize your presence on ALL Google Properties (Youtube, Google Maps, Images, AMP, Knowledge Graph, etc.).

SEO 40

SEO Trends Paid Search Agency CPL 40

SnapApp

JULY 21, 2015

Heck, 78% of Americans look forward to Super Bowl commercials more than the game. Videos are a great medium for communicating and engaging with an audience – and can be enhanced with interactive video. Using interactive video, you can have an actual conversation with your audience by posing questions they can answer in real time.

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

Hubspot

FEBRUARY 23, 2017

In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. 1) Meet your audience where they already are. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convert

SEPTEMBER 16, 2022

And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization. Get the theory and actionable tips to tweak your CRO programs. Helps that Rishi is a copy connoisseur himself.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Optinmonster

OCTOBER 17, 2019

Are you wondering how to get more YouTube subscribers? If you just started a YouTube channel, being stuck at 0 subscribers can be frustrating. Don’t worry though, you don’t have to buy YouTube subscribers to get your channel going. There are many easy ways you can get more YouTube subscribers for free. Let’s get started!

Youtube 61

Youtube Eye-Tracking Keywords Video Marketing 61

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. Optimal Reach to Your Desired Audience Through SEO, you get to reach your targeted customers. These keywords act like a bridge that connects the gap between your content and your target audience.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. Takeaways: If you’re already hosting an event, record it and post the video to YouTube.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. The High Clickthrough Rate Game for Content Remarketing. It also includes some pretty big Google sites, like YouTube and Gmail. Audience Definition Strategy.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. When it comes to, especially a corporate audience, when you mention you are publishing a book, they’ll ask you right away, “Who’s your publisher?”

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Single Grain

SEPTEMBER 5, 2023

Work With Us Why Rebranding Can Be Risky Rebranding can be a tricky game, especially when you’ve already built a strong, recognizable brand. Don’t change a popular brand’s name if it’s not aligned with what its audience wants. Instead, they kept it simple, knowing their target audience. The lesson here?

Paid Search Agency 52

Paid Search Agency Companies Cable Facebook 52

ConvertKit

FEBRUARY 19, 2021

Writing is an important cornerstone of building an audience as a digital creator. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. Participants not only share their essays within their cohort, but also share their work with their own audiences. Hemingway App.

Business 109

Business Newsletter Communities Youtube 109

Excelsior Research

JANUARY 28, 2022

The shows such as Breaking Bad, Friends, The fresh prince of Bel-Air The Big Bang theory Which were popular in prime time television and quickly became user favorites. Some note that Indian audiences preferred local content. Plus, Indian audiences have access to TV entertainment for around $4 a month. And that’s a wrap.

Marketing & Strategy 52

Marketing & Strategy Television marketing Youtube Barriers 52

Hubspot

JUNE 1, 2015

The theory is that when you try to generate many headlines for your content, you will likely come up with a couple of valuable gems out of the rough. Now that you’ve done all of your research, you are ready to finalize your game plan for publishing and promoting your content. 7) Finalize your promotion plan.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 17, 2018

Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. We had a hypothesis that if we presented a short form to our audience, we would see increased conversions," Lettre said, "as the form would look less daunting.".

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

nDash

SEPTEMBER 17, 2020

Five or ten years ago, that kind of consistency would help you win the content marketing game. Even if you play the high-volume content game, you’re probably always thinking about how to stretch those content assets a bit further. YouTube videos. In theory, content repurposing is an easy win for your marketing strategy.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

Content Standard

NOVEMBER 26, 2018

Which is why it’s strange that so many brands still treat their audience as rows on a spreadsheet. We’ve paid some attention to people, of course, using storytelling to build a loyal audience through content—because humans love stories, not sales messages—but that still sounds self-serving. ” Xbox.

Communities 74

Communities Cross-Selling Ad Building Work Management 74

DivvyHQ

NOVEMBER 6, 2017

In content planning and content writ large, we are constantly coming up with ideas that engage and retain the attention of our target audience. For example, let’s say you poll your blog subscribers and find out the majority are Game of Thrones fanatics. Find your audience. Pick a few audiences and test the waters beforehand.

Paid Content 73

Paid Content Planning Video Marketing Work Management 73

Optinmonster

MAY 14, 2020

The success of your flash sale is determined by how large an audience you already have for the promotion. Ideally, that audience will come from your email list. When you use a conversion optimization kit, though, you can grow your audience quickly. But if you already have a broad audience for your email series, congrats!

Urgency Marketing 91

Urgency Marketing Promotion Click Rate Email Marketing 91

LeadsRX

MARCH 23, 2022

So there are firms out there that specialize in pretesting creative, like ABX and Veritonic; they recruit a group of consumers who fit the target audience of the retailer or the brand. Pierre YouTube video: Interesting Insights on Marketing Effectiveness and Attribution That Can Really Power Local Auto Sales. It’s now 14%.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

QuanticMind

OCTOBER 26, 2017

Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome. Differences and similarities between YouTube and Facebook – Both platforms are a bit like a content slot machine.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Yes, social media applies to B2B. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

MARCH 20, 2017

In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. It's so simple, in theory, that it sounds like fiction. 3) Frontline.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? But fast forward to today, and the game has changed.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Magisto

DECEMBER 18, 2019

Ask your audience blog post ideas [82-87]. Educate your audience blog post ideas [88-93]. Being vulnerable and human can only bring your audience closer to you. That’s an excellent way to keep your audience interested in you and your business. Talk about your blog [57-62]. Controversial blog post ideas [63-68].

Work Management 52

Work Management Marketing Management Content Blogger 52

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? SEO is an ever-changing game & marketers need to make sure that they abide by the latest SEO practices to scale up their content strategy.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Moz

JANUARY 12, 2021

Now if my theory is right, as soon as they put this registration wall up, visitors would have started bouncing. And I want to say that if my theory is right, people will be bouncing away from Forbes. They go even further and have a pretty impressive AdaFruit channel on YouTube. So this can get you in front of a new audience.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Content Standard

AUGUST 5, 2016

.” This amendment rocked the social media and content marketing worlds, revolutionizing the way stories would be told, and illuminating the behaviors of the audience du jour: millennials. ” And it’s true that from a technological perspective, innovating in that way is important if platforms want to stay in the game.

Brand Identity 40

Brand Identity Branding Storytelling User-Generated Content 40

Hubspot

NOVEMBER 7, 2018

It was aired during a baseball game — the Brooklyn Dodgers vs. the Philadelphia Phillies. TV Ads in the 1970s: Defining Audiences. TV advertising in the 1970s was all about recognizing, experimenting with, and regulating audiences. They reach your audience when they’re attentive and focused. TV ads are impactful.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Single Grain

JULY 5, 2023

For example, “Can you explain the theory of relativity?” For example, instead of saying, “I’m wondering if you can tell me about the theory of relativity,” you could simply ask, “Can you explain the theory of relativity?” Specify Your Audience: Describe your target demographic.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52